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    The Good, the Bad and the Ugly

    https://youtu.be/o4P4tLWSYOk It goes against the grain of many, but transparency within your team and externally with customers...

    Are You Providing The Support Your Sales Team Needs?

    Good customer service and dependability are still the top qualities consumers look for when choosing who to do business with. The basic...

    What Would You Do With An Extra 10 Days At Harvest?

    What we wouldn’t give for extra hours at harvest. If you could be out there, in the field, seven to 10 days...

    Now, You Can Relax

    It’s not unusual to hear about a canola bin heating up over the winter from not being checked, and in some extreme...

    Trends in Storage and Handling You Should Know About

    Farms are getting larger. Along the production chain, stakeholders are looking for ways to increase convenience and reduce labor. Large-scale operations in...

    Enjoying the Fruits of Your Labor

    In the previous columns, I’ve outlined three of the four stages—the conceptualization, design and engineering, and manufacturing phases—to updating or building a new seed...

    Success Secrets for an Efficient and Long-Lasting Seed Site

    After the design and engineering phase has been completed, as far as the finished goods are concerned, the manufacturing process is an important stage...

    The Design and Engineering Stage: A Blueprint for Success

    You’ve worked your way through the conceptualization stage on your journey to a new or updated seed site. The next step to turn your...

    Time Brainstorming Your Idea is Time Well Spent

    Whether you’ve decided it’s time to update your seed storage and handling equipment, or build a brand-new seed site for your business, knowing where...

    Down Time is Wasted Time

    In one of our ad messages we used the phrase “Down time is the worst time.” Nothing gets done when equipment unexpectedly fails or...

    3 Tools You Need in Your Branding Toolbox

    In the previous instalments in this series on branding, I’ve discussed the building blocks to begin understanding your brand and how to build it. The...

    Are You Allowing Your Brand to Evolve?

    Do you think of your brand as a living thing? You need to. Because of the fact your brand is ultimately a psychological construct in...

    3 Ways to be Worthy of Attention

    As I explained in a recent column, tackling four problem areas will help you determine where your brand is lacking and get you on the...

    Four Steps to Sprucing up Your Brand

    In my previous column, I wrote about how to identify what’s preventing your brand from connecting with customers. You’re forgetting who your customers are. ...

    Is Your Brand Functional?

    In my last column, I wrote about the need to ensure your brand is connecting with people on an emotional level. If you make...

    Does Anyone Really Like Your Brand?

    We all have a favorite brand. Whether it's a brand of soda pop, a clothing line, a particular brand of shoes, or what have...