Now, You Can Relax

It’s not unusual to hear about a canola bin heating up over the winter from not being checked, and in some extreme...

Trends in Storage and Handling You Should Know About

Farms are getting larger. Along the production chain, stakeholders are looking for ways to increase convenience and reduce labor. Large-scale operations in...

Enjoying the Fruits of Your Labor

In the previous columns, I’ve outlined three of the four stages—the conceptualization, design and engineering, and manufacturing phases—to updating or building a new seed...

Success Secrets for an Efficient and Long-Lasting Seed Site

After the design and engineering phase has been completed, as far as the finished goods are concerned, the manufacturing process is an important stage...

The Design and Engineering Stage: A Blueprint for Success

You’ve worked your way through the conceptualization stage on your journey to a new or updated seed site. The next step to turn your...

Time Brainstorming Your Idea is Time Well Spent

Whether you’ve decided it’s time to update your seed storage and handling equipment, or build a brand-new seed site for your business, knowing where...

Down Time is Wasted Time

In one of our ad messages we used the phrase “Down time is the worst time.” Nothing gets done when equipment unexpectedly fails or...

3 Tools You Need in Your Branding Toolbox

In the previous instalments in this series on branding, I’ve discussed the building blocks to begin understanding your brand and how to build it. The...

Are You Allowing Your Brand to Evolve?

Do you think of your brand as a living thing? You need to. Because of the fact your brand is ultimately a psychological construct in...

3 Ways to be Worthy of Attention

As I explained in a recent column, tackling four problem areas will help you determine where your brand is lacking and get you on the...

Four Steps to Sprucing up Your Brand

In my previous column, I wrote about how to identify what’s preventing your brand from connecting with customers. You’re forgetting who your customers are. ...

Is Your Brand Functional?

In my last column, I wrote about the need to ensure your brand is connecting with people on an emotional level. If you make...

Does Anyone Really Like Your Brand?

We all have a favorite brand. Whether it's a brand of soda pop, a clothing line, a particular brand of shoes, or what have...

My Trade Show Survival Guide

As a grower, you’re probably making plans to attend at least one trade/ag show in 2018. There’s a lot of them going on right...

7 Reasons Focusing on Storage Makes You a Good Leader

As I mentioned last time, storage is one aspect of agricultural production that has never fundamentally changed, and has always been key to financially...

Focusing on Storage Can Establish You as a Leader

We live in a technological world that seems to be changing faster than we can keep up with. Despite humanity’s tendency to become nostalgic...

Storage and Marketing are Inseparable — Here’s Why

As 2017 winds to a close, everyone involved in the seed and grain business is thinking about next year. What did I do right...

The Value of Flexibility

When it comes to agricultural equipment, so much of it is bulky, intended for only one or maybe two purposes, and is used for...

Seed Growers Shift Away from Augers, Toward Conveyors

There’s a growing trend among seed growers as more and more shift away from augers and move toward conveyors. We’re seeing this all across...

Haul Safe, Be Safe

It seems like we are always talking about efficiency and evaluating your return on investment. Yet, for years, those in agriculture have also made...