Prevention Requires Diligent Testing

Until 2013, cucumber green mottle mosaic virus (CGMMV)  — a quarantined pathogen for the United States — had never been found in the U.S.,...

Location, Location, Location

In real estate, location is widely considered the most important factor in determining the value of a given property. This is also true for...

A Call to Perfect the Customer Experience

According to Disney’s business management philosophy, the “customer is always right.” So if Max from Illinois wants 300 units of seed variety X treated...

Better Environment, Better Product

Competition in the seed market is tough and you do everything you can to produce the best quality seed to meet your customer’s needs....

Build Customer Confidence with SOPs

In the seed industry, reputation is everything. Deals are still made on a handshake and when you say that you will deliver 500 units...

Measuring the Success of Content Marketing, Not Your Normal ROI

Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can...

Integrating Innovation: Improving Quality with Engineering

With the announcements of numerous acquisitions and mergers over the preceding year, the seed industry has witnessed and is poised to experience numerous high-profile...

Use Science to Build the Integrity of Biologicals

When I think about the biological space as a whole, I see tremendous potential for the industry. There’s the increased need for higher yields...

Does Your Pizza Order Result in More Information than Your Seed Supply Order?

I have to confess … my wife and I order pizza online from Domino’s more than the average household. In doing this, we use...

Automation Ensures Accuracy

Accuracy. Accountability. Safety. It is required in today’s world. Concerns over chemical use, the environment, stewardship and sustainability continue to be top of mind,...

Pushing the Envelope Requires a Commitment to Proper Application

As the world demands more food and more constraints are placed on the resources needed to grow that food, the more important seed technology...

Focus on Knowledge Sharing, Not Sales

One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...

Seed Testing Ensures Quality Seed in the Marketplace

Seed testing plays a pivotal role in helping meet market demand for clean and healthy seed, both domestically and internationally. Our test methods are...

Biologicals Benefit from Scientific Advancements

Since the introduction of biologicals, the industry has witnessed tremendous advancements with one of the major contributors being the use of increased intelligence and...

Coexistence: GMO vs. Organic is a False Narrative

Campaigns during the U.S. presidential election often make it seem as if there is only a binary choice. If we don’t vote Republican, we...

Automation Simplifies Legal-for-Trade

In today’s bulk seed handling environment, advanced automation/control has moved from a luxury to a necessity. A fully integrated, automated system can offer multiple...

What’s Your Intent? The Importance of Early-Stage Documentation

Approaching projects in a systematic way prevents potential challenges associated with both greenfield and reconditioning construction projects. The creation of several documents and understanding...

What Exactly Is a Biological?

It’s the buzzword in the industry right now, but what exactly constitutes a “biological” is a bit fuzzy. Microbials, biofungicides, bioinsecticides, bioherbicides, biostimulants, biorationals,...

Genomic Selection Brings Big Benefits to Breeders

Genomic selection is a new form of marker-assisted selection, which has primarily been used by large companies … but that’s changing. As the technology...

So You Want to Participate in Content Marketing – Now What?

Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...