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    Is Your Content Unique?

    A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the...

    So You Want to Participate in Content Marketing – Now What?

    Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...

    How to Make Customers Listen (Really Hear What You Say)

    I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget,...

    Trade Shows and Content Marketing Belong Together

    The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...

    Do You Know What Casuistry Is?

    I’m a fan of Malcolm Gladwell’s podcast Revisionist History. It’s about historical events and people that have been overlooked or misunderstood. A recent...

    Content that Keeps ‘em Coming Back For More

    To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The...

    These 3 Things Make a Good Story

    Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel —...

    Don’t Make People Skeptical of Your Content

    We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside...

    Good Artists Copy. Great Artists Steal!

    Steve Jobs once proudly said in an interview: “Picasso had a saying – 'good artists copy; great artists steal' and we have always...

    Amplify Your Message to Drive Profits

    You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...

    The Importance of a Content Library

    I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan...

    2 Ways a Playoff Bracket Can Help Guide Your Marketing Strategy

    Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is...

    Are You on LinkedIn? If Not, Here’s Why You Should Be

    LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

    People Don’t Want Science — They Want Stories!

    In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...
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    Consider Your Constant Content

    Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time....

    Focus on Knowledge Sharing, Not Sales

    One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...