Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...

Want to Connect with Growers? Consider Your A.U.D.I.E.N.C.E.

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify...

Why You Need to Quit Using Your Wedding Photo as Your Headshot

As a graphic designer, I’m often sent headshots to use in our magazines or online. I’ve seen some great photos cross my...
connection

Make a Connection Today

Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people - connect with...

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...

Are You on LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...
Linsday Hoffman - CREATE by Issues Ink

How Thought Leadership Drives Revenue Generation

If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone....

How to Make Customers Listen (Really Hear What You Say)

I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget,...

Ideas You Can Take to the Bank

You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left...

No Content is Better Than Bad Content

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...

Trade Shows and Content Marketing Belong Together

The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...
connection

5 Reasons You Should be Doing Content Marketing

If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...

Five Tips for Event Networking (or, What I Learned in Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

Don’t Leave Your Content Marketing Unmanned

There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned,...

Is Your Content Unique?

A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the...

So You Want to Participate in Content Marketing – Now What?

Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...