Don’t Make People Skeptical of Your Content

We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside...

Focus on Knowledge Sharing, Not Sales

One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...

10 Great Ways to Repurpose Content

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best...

Want to Connect with Growers? Consider Your A.U.D.I.E.N.C.E.

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify...

Amplify Your Message to Drive Profits

You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...

Don’t Leave Your Content Marketing Unmanned

There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned,...

Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...

Ideas You Can Take to the Bank

You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left...
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5 Reasons You Should be Doing Content Marketing

If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...
connection

Make a Connection Today

Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people - connect with...
xarvio

Why do You Need Social Media for Your Business?

Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re...

Trade Shows and Content Marketing Belong Together

The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...

Good Artists Copy. Great Artists Steal!

Steve Jobs once proudly said in an interview: “Picasso had a saying – 'good artists copy; great artists steal' and we have always...

No Content is Better Than Bad Content

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...
Linsday Hoffman - CREATE by Issues Ink

How Thought Leadership Drives Revenue Generation

If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone....

Is Your Content Unique?

A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the...