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    Trade Shows and Content Marketing Belong Together

    The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...

    Five Tips for Event Networking (or, What I Learned in Manila)

    I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

    Don’t Leave Your Content Marketing Unmanned

    There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned,...

    Focus on Knowledge Sharing, Not Sales

    One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...

    Measuring the Success of Content Marketing, Not Your Normal ROI

    Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can...

    Is Your Content Unique?

    A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the...
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    How to be an Expert

    If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is...

    5 Content Marketing Resolutions You Should Make Today

    As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and...

    Content that Captures

    Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other...

    Amplify Your Message to Drive Profits

    You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...

    How to Make Customers Listen (Really Hear What You Say)

    I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget,...

    So You Want to Participate in Content Marketing – Now What?

    Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...
    Linsday Hoffman - CREATE by Issues Ink

    The No. 1 Content Mistake You’re Making and How to Fix It

    If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t...
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    5 Reasons You Should be Doing Content Marketing

    If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...

    Content that Keeps ‘em Coming Back For More

    To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The...

    No Content is Better Than Bad Content

    You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...