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    So You Want to Participate in Content Marketing – Now What?

    Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...

    Five Tips for Event Networking (or, What I Learned in Manila)

    I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...
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    How to be an Expert

    If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is...

    Content that Captures

    Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other...

    The Importance of a Content Library

    I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan...

    Amplify Your Message to Drive Profits

    You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...

    No Content is Better Than Bad Content

    You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...

    5 Content Marketing Resolutions You Should Make Today

    As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and...
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    5 Reasons You Should be Doing Content Marketing

    If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...

    Ideas You Can Take to the Bank

    You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left...
    Linsday Hoffman - CREATE by Issues Ink

    How Thought Leadership Drives Revenue Generation

    If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone....

    Measuring the Success of Content Marketing, Not Your Normal ROI

    Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can...

    Don’t Leave Your Content Marketing Unmanned

    There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned,...

    10 Great Ways to Repurpose Content

    Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best...

    Content that Keeps ‘em Coming Back For More

    To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The...

    Is Your Content Unique?

    A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the...