Linsday Hoffman - CREATE by Issues Ink

The No. 1 Content Mistake You’re Making and How to Fix It

If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t...
Linsday Hoffman - CREATE by Issues Ink

How Thought Leadership Drives Revenue Generation

If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone....

Don’t Leave Your Content Marketing Unmanned

There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned,...

Amplify Your Message to Drive Profits

You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...

No Content is Better Than Bad Content

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...

Content that Captures

Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other...

Trade Shows and Content Marketing Belong Together

The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...
connection

How to be an Expert

If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is...

Content that Keeps ‘em Coming Back For More

To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The...

Ideas You Can Take to the Bank

You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left...

Measuring the Success of Content Marketing, Not Your Normal ROI

Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can...

Focus on Knowledge Sharing, Not Sales

One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...

So You Want to Participate in Content Marketing – Now What?

Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...

How to Make Customers Listen (Really Hear What You Say)

I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget,...