10 Great Ways to Repurpose Content

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best...

Content Marketing and the Power of Reciprocity

Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...

2 Ways a Playoff Bracket Can Help Guide Your Marketing Strategy

Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is...
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Why do You Need Social Media for Your Business?

Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re...

So You Want to Participate in Content Marketing – Now What?

Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...

Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...

5 Content Marketing Resolutions You Should Make Today

As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and...
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The No. 1 Content Mistake You’re Making and How to Fix It

If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t...

Are You on LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

Measuring the Success of Content Marketing, Not Your Normal ROI

Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can...

Focus on Knowledge Sharing, Not Sales

One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...

Amplify Your Message to Drive Profits

You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...
connection

Make a Connection Today

Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people - connect with...

Content that Keeps ‘em Coming Back For More

To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The...

No Content is Better Than Bad Content

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...

Want to Connect with Growers? Consider Your A.U.D.I.E.N.C.E.

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify...

Trade Shows and Content Marketing Belong Together

The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...

How to Make Customers Listen (Really Hear What You Say)

I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget,...

Ideas You Can Take to the Bank

You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left...

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...