How Do I Get Started with Twitter?

We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to...

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...
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Consider Your Constant Content

Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time....
Linsday Hoffman - CREATE by Issues Ink

How Thought Leadership Drives Revenue Generation

If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone....

Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...

Ideas You Can Take to the Bank

You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left...

Want to Fail at Business? Do This One Thing

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada,...

Five Tips for Event Networking (or, What I Learned in Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

Content that Captures

Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other...
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5 Reasons You Should be Doing Content Marketing

If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people...

Amplify Your Message to Drive Profits

You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...

Are You on LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

Trade Shows and Content Marketing Belong Together

The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...

10 Great Ways to Repurpose Content

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best...

Don’t Leave Your Content Marketing Unmanned

There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned,...

No Content is Better Than Bad Content

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...
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How to be an Expert

If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is...

So You Want to Participate in Content Marketing – Now What?

Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...

Good Artists Copy. Great Artists Steal!

Steve Jobs once proudly said in an interview: “Picasso had a saying – 'good artists copy; great artists steal' and we have always...