Want to Fail at Business? Do This One Thing

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada,...

Good Artists Copy. Great Artists Steal!

Steve Jobs once proudly said in an interview: “Picasso had a saying – 'good artists copy; great artists steal' and we have always...

Are You on LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

Don’t Make People Skeptical of Your Content

We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside...

These 3 Things Make a Good Story

Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel —...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people...
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Consider Your Constant Content

Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time....

Content Marketing and the Power of Reciprocity

Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...
xarvio

Why do You Need Social Media for Your Business?

Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re...

Five Tips for Event Networking (or, What I Learned in Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

No Content is Better Than Bad Content

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...
Linsday Hoffman - CREATE by Issues Ink

The No. 1 Content Mistake You’re Making and How to Fix It

If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t...

How Do I Get Started with Twitter?

We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to...

2 Ways a Playoff Bracket Can Help Guide Your Marketing Strategy

Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is...

How to Make Customers Listen (Really Hear What You Say)

I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget,...

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...
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5 Reasons You Should be Doing Content Marketing

If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...

Content that Captures

Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other...

Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...
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Make a Connection Today

Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people - connect with...