Want to Fail at Business? Do This One Thing

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada,...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people...

Are You on LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

Good Artists Copy. Great Artists Steal!

Steve Jobs once proudly said in an interview: “Picasso had a saying – 'good artists copy; great artists steal' and we have always...

Don’t Make People Skeptical of Your Content

We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside...

How Do I Get Started with Twitter?

We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to...

Content Marketing and the Power of Reciprocity

Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...
Linsday Hoffman - CREATE by Issues Ink

The No. 1 Content Mistake You’re Making and How to Fix It

If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t...
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Consider Your Constant Content

Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time....

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...

Content that Captures

Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other...

So You Want to Participate in Content Marketing – Now What?

Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions...

Focus on Knowledge Sharing, Not Sales

One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...

These 3 Things Make a Good Story

Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel —...

Amplify Your Message to Drive Profits

You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content,...

Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...
Linsday Hoffman - CREATE by Issues Ink

How Thought Leadership Drives Revenue Generation

If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone....
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5 Reasons You Should be Doing Content Marketing

If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...
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Make a Connection Today

Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people - connect with...
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How to be an Expert

If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is...