Do You Know What Casuistry Is?

I’m a fan of Malcolm Gladwell’s podcast Revisionist History. It’s about historical events and people that have been overlooked or misunderstood. A recent...

Why You Need to Quit Using Your Wedding Photo as Your Headshot

As a graphic designer, I’m often sent headshots to use in our magazines or online. I’ve seen some great photos cross my...

Want to Fail at Business? Do This One Thing

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada,...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people...

Don’t Make People Skeptical of Your Content

We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside...

How Do I Get Started with Twitter?

We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to...

Are You on LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

Five Tips for Event Networking (or, What I Learned in Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...
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Why do You Need Social Media for Your Business?

Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re...

10 Great Ways to Repurpose Content

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best...

The Importance of a Content Library

I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan...

Content Marketing and the Power of Reciprocity

Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...

These 3 Things Make a Good Story

Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel —...

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...

Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...

2 Ways a Playoff Bracket Can Help Guide Your Marketing Strategy

Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is...

Want to Connect with Growers? Consider Your A.U.D.I.E.N.C.E.

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify...

Good Artists Copy. Great Artists Steal!

Steve Jobs once proudly said in an interview: “Picasso had a saying – 'good artists copy; great artists steal' and we have always...
connection

Consider Your Constant Content

Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time....

5 Content Marketing Resolutions You Should Make Today

As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and...