Tips for Planning a Seed Site

When planning a seed site, there are a few things that we have learned along the way that help set customers up for near-term...

Advances in Molecular Bio-diagnostics May Help Improve Trade

It’s arguably a company’s biggest headache, not to mention costly: having seed rejected at the port of entry because officials say it tests positive...

The Importance of Bulk System Ancillary Equipment

When the subject of seed treatment equipment comes up, something that often gets overlooked is the crucial role played by ancillary equipment — that...

Every Kernel Counts – Raising the Bar on Seed Purity

Increasing seed sales is tough. The market is competitive, quality sales employees are expensive and farmers can be finicky. Improved seed purity, however, can...
connection

Make a Connection Today

Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people - connect with...

5 Reasons to Treat Seed Real Time

More than ever before, we are living in a “real-time world.” CEOs and managers expect to be able to see their financial data or...

Accelerating Sunflower Breeding with Genotyping by Sequencing

Advancing breeding programs for sunflowers has been challenging because the genome is very large (slightly larger than the human genome) with little historical genotyping...

Trade Shows and Content Marketing Belong Together

The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed...

Caption This!

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising...

Farmers vs. Consumers

The intersection between today’s farmers and consumers is an intriguing place to sit. Urban consumers are a heterogeneous group of conflicting opinions, finicky taste...

Content that Keeps ‘em Coming Back For More

To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The...

5 Common Pitfalls to High Quality Seed Treatment Application

As a seed treatment applicator, it’s to your benefit to accurately apply the proper rate of active ingredient to each batch of seed, batch...

In Changing Times, Independent Seedsmen Must Build On Relationships To Win

I've never seen anything like this unprecedented run of excellent corn crops over the last six or seven years in my 45...

Now, You Can Relax

It’s not unusual to hear about a canola bin heating up over the winter from not being checked, and in some extreme...

6 Reasons Why Farmers Should Avoid Treating Seed In-house

As farms increase in size and complexity, so does their ability to vertically integrate. With wheat, for example, this might mean processing, milling and...
GT27

Soybean Seed Quality, What Can We Expect In The Field This Spring?

The 2018 soybean seed production year presents some significant challenges for 2019 seed quality. Late fall rains throughout the Midwest coupled with...

How to Make Customers Listen (Really Hear What You Say)

I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget,...

These 3 Things Make a Good Story

Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel —...

Time, Convenience, Efficiency Key to Success

Precision agriculture has taken hold and farmers, with the help of seed companies, and seed growers are deploying strategies to make the most of...

Registered Premixes Simplify Customized Seed Treatment

One challenge of distributing seed-applied pesticides is having a strategy to deliver products that meet the market’s desire for customized, prescriptive solutions without being...