Prejudice Kills Success

Last week my daughter graduated from high school. It was a beautiful, sunny day and all the students where high on life....

New Laws Present New Opportunities

Could we be a missing piece of the puzzle? The puzzle being Colorado’s hemp value chain. As I chewed on this question, I started...

These 3 Things Make a Good Story

Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel —...

Bud Light’s Super Bowl Ads Weren’t a Mistake and That’s Why They Are so...

The Bud Light brand launched one of the most successful ad campaigns in recent history when “Dilly, Dilly” was revealed to the world in...

Does Anyone Really Like Your Brand?

We all have a favorite brand. Whether it's a brand of soda pop, a clothing line, a particular brand of shoes, or what have...

Hiring New Employees In An Upside-down World

The process of hiring a new employee has turned upside-down compared to what it was in the past. Being able to expect to find...

The Hidden Costs of Buying Cheap

Have you ever tried to save a buck and it ended up costing you $10? We’re located a few miles out of town in...

The Importance of a Content Library

I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan...

Defining Industrial Hemp in Colorado

Hemp is a big issue in Colorado, as many of you are aware by now. With big issues come ballot items, and the Colorado...
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5 Reasons You Should be Doing Content Marketing

If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects...

Content Marketing and the Power of Reciprocity

Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...

How We Integrate Safety Culture Into Our Entire Community

Our top priority is zero safety incidents for all our colleagues. We want everyone in the Nufarm family to go home safely every day....

Are You on LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

Site Visits Foster Customer Relationships, Offer Long-term Benefits

When it comes to marketing and fostering customer relationships, there are a number of approaches that can be used. These include distributing a company...

Nematodes In Corn May Be More Prevalent than you Think

Nematodes are both natural soil residents that contribute to healthy, productive soils and parasitic, free-living organisms that feed on living material. About 25 to...

Automation Simplifies Legal-for-Trade

In today’s bulk seed handling environment, advanced automation/control has moved from a luxury to a necessity. A fully integrated, automated system can offer multiple...

Optical Sorting versus Precision Density Sorting

Optical color sorting is regarded by some in the seed industry as an exciting, newish technology that offers innumerable advantages over other forms of...

5 Considerations Before Doing International Business

It can be exhilarating moving into new, international markets. One of my passions is bringing our products into new countries and working...

Greetings!

I have enjoyed taking in the stories from the Seed World Insiders since it started, and I’m pleased to be a contributor. It seems...

The Importance of Gentle Seed Handling

Whether you are dealing with seed or grain, the handling of them is important. Most grain handling equipment is designed around the importance of...