New Barley Variety Could Revolutionize Craft Beer Industry


Limagrain Cereal Seeds lets the Genie out of the bottle at its Acres to Ales Tap Takeover event in Colorado—a Genie with the potential to revolutionize the craft beer industry.

An energized crowd of plant breeders, farmers, maltsters, brewers and beer connoisseurs alike rubbed elbows and raised pints of beer made with LCS Genie, the company’s first malting barley.

“As far as we know, we’re currently the only private breeding program in the U.S. releasing malting barley varieties tailored specifically for the craft industry,” says Zach Gaines, marketing manager for Limagrain Cereal Seeds.

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