Lyle Marcus Is Making Sure NorthStar Goes to Market the Right Way

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At the 30th Annual Independent Professional Seed Association Conference in Indian Wells, California, Alex Martin sat down with Lyle Marcus, CEO of NorthStar Genetics. Lyle recently transitioned to the role of CEO from product manager. He explains how his transition is going and what NorthStar Genetics is looking to focus on within the next year, as well as what changes we might see down the pipeline.

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