Giant Views

Welcome to Seed World’s Giant Views page, where seed industry “Giants” share their perspective on issues impacting the seed industry. Not only that, these so-called “Giants” also provide insight as to their company’s priorities and goals for the future. All of this culminates in the form of video interviews, columns written by the “Giants,” and our annual Seed World Giant Views of the Industry feature article that appears in the magazine. If there’s a Giant that you’d like to hear from that’s not in our lineup, send an email to news@issuesink.com.

Just Grow It

If you follow ASTA on social media, you’re probably familiar with the hashtag, #JustGrowIt. It may seem like an obvious connection to seed, and it is, but...

Can We Change West Africa’s Future?

Definitively yes! And immediately, having full conscience that we are operating in a place where crop failure is not only an economic problem, but also a life-threatening issue. The...

Leticia Gonçalves Talks Culture for the New Bayer

https://youtu.be/oIXz1lMf2Xc Leticia Gonçalves, Bayer senior vice president and U.S. Country Division head, talks with Julie Deering at the American Seed Trade Association’s CSS 2018 & Seed Expo in Chicago, Illinois,...

Canola’s Success Lies in Evolving as a Global Player

Globally, Canada is the largest canola producer. My experience in the North American canola market has shown me how quickly the seed industry is evolving and that there are...

Bridge the Head and Heart

Seed industry leaders speak out about the importance of trust and relationships. Many seed industry leaders consider agriculture a relationships business. And as such, foremost on the minds of those...

A Field of Innovations

Technology, has been transforming our lives for hundreds of years. Long before smartphones; technological progress brought us the press, the locomotive, the first car, the radio, and other countless...
UPOV

Does the UPOV System Foster Modern Innovation?

The challenges facing agriculture make the success of plant breeding innovations more critical than ever before. Investment in plant breeding will greatly depend on the incentives provided by society...

How Can You Support Mental Health in Ag?

I recently facilitated a panel discussion that was focused on mental health issues as they relate to agriculture. I was absolutely shocked to see that a huge portion of...
canola meal

In the Land of High Protein Feed, Could Canola One Day be King?

High protein canola meal is something I find myself speaking on more often these days. Canola is a hugely lucrative crop in Western Canada and prevalent in the north...
seedsman

First a Seedsman

Merschman Seeds was founded in 1954 by my father, Bill, and my mother, Bernice, on my great-grandfather’s farm just north of West Point, Iowa. It started off small –...
Seed Biology

We’ve Approached a Decisive Moment in the World of Seed Biology

With the capacity researchers now have to generate and analyze big data, study areas like metabolomics are becoming more accessible to smaller labs. Seed research is becoming democratized, with...
canada

What’s Next for Wheat?

For more than a century, wheat was the second largest field crop in the United States (behind corn). The area of wheat planted peaked at around 80 million acres...

Iowa Sees Water Quality Results with Collaborative Approach

Anyone who has been following the news here in Iowa, or even nationally, understands that water quality is very much a hot topic. Fortunately, Iowa has been a real...

The Need for Policies that Support Growers and Innovation

We all know we face a huge challenge. The world’s increasing population requires innovative tools and technologies that help farmers grow not only more food, but more nutritious food....

Opposition in All Things

“One ship drives east and another drives west With the selfsame winds that blow. ‘Tis the set of the sails, And Not the gales, That tell us the way to go.” This is an...

Is the Organic Tail Wagging DC?

Just 0.7 percent of total farmland is organic in America. And yet, the people in Washington who work in America’s most important sector, farming, wasted the last 16 years...

Giant Numbers

$14 Billion The total value of global sales of natural rubber in 2015, which is down from $45.9 billion in 2011 due to depreciation. So what does this have to...

Giant Highlights

Our “Giants of the Industry” share what they’ve been working on, as well as what’s top of mind. “We are spending a significant amount of our annual sales on what...

Communicate. Educate. Repeat.

It’s an all-hands-on-deck effort to influence the perceptions of policymakers and the public. Communication. Communication. Communication. That seems to be the mantra of the seed industry from the CEOs to...

Continuing Education Sparks Innovation

A great deal of focus has been given to plant breeding education at the graduate level, and rightly so, as this relates to basic preparation of the next generation...