Stop Planning and Start Pioneering
Before you invest time and money in traditional strategic planning, consider this—only five to 10 percent of strategic plans are ever implemented. The reason most organizations engage in strategic...
Industry News – January 2013
Industry News is geared to seed professionals and delivers the people, industry, business and product news you need to know. Submissions are welcome. Email us at·news@issuesink.com. People News...
Regulatory Roundup
NATIONAL DAS GRANTED U.S. PATENT FOR SECOND ENLIST TRAITDow AgroSciences LLC has announced the issuance of U.S. Patent No. 8,283,522, covering crop plants containing another of DAS’ innovative...
World Status
An in-depth overview on the global seed industry. From hybrid rice breeding in China to a successful international conference in Brussels. Status CHINAChina is a world leader in terms...
Since 1915
1915 Fire Destroys Louisville Seed HouseThe wholesale seed house of Hardin, Hamilton & Lewman, 217 West Main Street, Louisville, was completely gutted by fire, which originated in the...
Cross Pollination
Coming Together on LLPFollowing two intergovernmental meetings a declaration of an “International Statement on Low Level Presence” has now been endorsed by 13 countries, including Canada and the...
Beyond the Sales Transaction
A seven-step process to moving beyond the sales transaction and into a more sustainable partnership with customers. Jenna Langley, a sales representative at Mycogen Seeds, is excited to...
Seed World Wrangling
A seven-step process to moving beyond the sales transaction and into a more sustainable partnership with customers. Jenna Langley, a sales representative at Mycogen Seeds, is excited to...
Product Positioning: Get it Right
It’s the million-dollar question—with double, triple and quadruple trait stacks becoming the norm industry wide, how do seed companies get the right seed, in the right place,...
Building Brand Equity
In the U.S. marketplace, not all products are created equal, and seed companies must build strong brands based on consistent, high-quality performance. It’s no accident that the logos...
Return On Engagement
The explosion in smartphone technology means companies must rethink their communication strategies as customers demand more timely and relevant information in bite-sized pieces. Thanks to mobile technology,...
