Jon Moreland Managing Director, Petkus North America

It is a small world for sure, especially in the seed industry. I am fascinated that our industry can be so global and at the same time so niche (that’s French for “specialized market”…see what I mean? global!). Add the fact that these phenomena happen at all strata of our industry, not just with large multi-national corporations. I suspect the majority of even smaller independent seed companies are exercising opportunities in other countries. Most are selling into similar markets or collaborating on multiplication of seed crops in an opposite hemisphere.

All this creates a very dynamic marketplace and the need to partner with equally dynamic and global. companies  Many synergies can be gained by making sure your business partners are also global providers whose profile matches that of your own business so when you need a technical person to communicate in Mandarin, your global partner can reach out to their engineering department in Beijing.

This also points to the benefits of having a diverse employee base that can leverage multinational ideas to your benefit. We are currently working with a grass seed customer in New Zealand intent on expansion with the desire to outpace the local norm for their market. Our input includes knowledge of the local market. We also implements ideas from other strong grass seed markets like Denmark and Oregon which illustrates how an independent seed producer can also benefit from a multinational stance with the proper partners.

For larger multi-nationals with global capital investments, consistency between operations is extremely important. A global provider can insure that there is a consistent approach to facilities in all locations. Knowing that your seed conditioning operation in Iowa is consistent with design, execution and operation of a facility you added in Romania has immense benefits. Consistency of operations equals consistency of product which equals expected outcomes that satisfies both shareholders and customers.

Last but never least is service. A global partner can insure a consistent level of service no matter where your business operates. Factory trained individuals with local market knowledge are indispensable. Having access to factory resources as well as an international network of peers allows for advanced solutions to local issues.

So, when you run into your neighbor from Indiana at a trade show in Argentina, let it serve as a reminder that the best part of working in our industry is that it is a small world.