How to Easily Benefit From and Gain Expertise

- Ketty Nilsson

It’s not rocket science, but it’s close. Applying today’s seed treatment technologies requires sophisticated equipment and know-how. Additionally, competition in seed processing is fierce, the products are expensive, and customers are demanding more value added to the seed with consistent quality year-round.

Seed treatment equipment operators must be up on the latest seed enhancement technologies and understand how and when to apply a number of products, such as pesticides, fungicides, nutrients, biologicals, inoculants, functional coatings and colorants. Also, budgets are shrinking, and staff turnover is increasing, so expertise is seldom found in-house.

How do you learn the skills necessary to unlock your equipment’s potential and optimize seed treatment technologies? There is a way.

Now, independent consultants can bring training and expertise to the companies that require them, anywhere in the world. These specialists can train staff, troubleshoot application issues, test products, customize recipes, methods and equipment, and provide impartial advice on all aspects of seed treating and equipment, no matter the seed treatment brand or product.

In fact, an independent consultant can examine the whole seed treatment process at your operation. Whether you’re new to seed enhancement technologies, have identified areas to improve in your existing processes, or want to build expertise in-house, a consultant is the most economical and efficient way to go about it.

These professionals are always testing new products, technologies and equipment, and they know what’s in the pipeline; they’re at the forefront of science—and they can help you get there too. You will get more value out of your equipment investment as well as gain a competitive edge in the industry.

I believe if you’re only competing in the marketplace on price and product you won’t last because today’s consumers want value. Improving your processes or technologies can produce that value.

Providing a consulting service to our customers was a natural step for NoroGard. Our in-house expert, who specializes in the application of all types and brands of seed treatment technologies, methods and applied products for coating and pelletizing has been working in all areas of seed treatment for 25 years, and travels around the world helping seed processors.

After all, there’s no point selling top-of-the-line seed treating equipment if operators can’t use it to its full potential.

An independent consultant can ensure your equipment serves you, and not the other way around.

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