Giant Views Archive 2005 Franco Campana

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Giant Views of the Industry

Seminis Vegetable Seeds

Franco Campana, Vice President of Sales, Seminis Vegetable Seeds

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Better varieties; Better yields

“Better varieties; better yields; better disease resistance; better taste.”

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Piggybacking Monsanto

“We are piggybacking on what Monsanto has (in terms of research) so we can come up with better varieties in a shorter time.”

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Vegetable Seed Usage in the U.S.

“Vegetable seed usage in the US is either going flat or going down.”

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What Consumers are Looking for

“Consumers are looking for diversity and unique products.”

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What Consumers Can Expect

“Colour; differentiation of size; taste; nutritional qualities.”

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