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The Difference Between Motivation and Activation

When it comes to sales, the difference between mediocrity and greatness isn’t about motivation — it’s about activation. Here’s the thing: people are either motivated or they’re not. What we […]

Bees in Bed with Alfalfa 

Walla Walla County in Washington state produces a significant portion of the nation’s alfalfa seed, and that’s partly thanks to the love farmers there have for their bees. 

“They are literally part of the family. I grew up with them,” says Mark Wagoner, a third generation farmer. “We have about 30 acres of ground dedicated just to alkali bees. You can’t buy them; you have to have them reproduce.”

A Threat to Europe’s Food Security

Insights on how to secure seed production in the EU. Why It Matters: Seed production is the process of cultivating plants specifically for the purpose of harvesting seeds, which then […]

Meet the Alkali Bee

Alfalfa’s Flower Power Pollinator  Alkali bees (Nomia melanderi) are the unsung heroes of alfalfa seed production. Native to North America, these ground-nesting bees are tailor-made for the job of pollinating […]

Seed to Sip: How Corn Shapes Bourbon’s Flavor and Legacy

Corn is the foundation of bourbon, a distinctive American whiskey that holds a significant place in U.S. culture and the global spirits’ market. In 1964, Congress recognized bourbon as a distinctive product of the United States, meaning it can only be domestically produced. The small state of Kentucky produces 95% of the world’s bourbon. From sprawling farms to craft distilleries, corn plays a pivotal role in crafting bourbon that blends tradition, science and innovation. But don’t forget — bourbon’s journey begins with the seed. 

New Partnership Aims to Develop Biostimulants Using AI Technology

Syngenta recently announced a partnership with TraitSeq, a technology firm specializing in artificial intelligence, to explore new methods for developing biostimulants.

The collaboration combines Syngenta’s crop biology expertise with TraitSeq’s AI platform to identify biomarkers, which are cellular indicators that can reveal how plants respond to efforts to improve their health or manage abiotic stressors such as drought or extreme temperatures.

What’s It Like to Work With You?

Creating a seamless employee experience that mirrors user experience design is key to understanding, engaging, and retaining top talent in today’s competitive market.

I’ve recently been working with a company to conduct a large customer survey to pilot a new product line. They have invested a lot of time and energy to understand their customers’ experience. Having worked as a coach in this organization, it struck me how much less they knew about the experience of their employees. We are working to change that.

Global Survey Unveils Public Attitudes Toward Breakthrough Technologies

As global leaders convened at the World Economic Forum Annual Meeting 2025 in Davos, Leaps by Bayer, and Boston Consulting Group (BCG) unveiled results from one of the most extensive surveys ever conducted on public attitudes toward transformative technologies. The study, carried out by market research firm Ipsos, explored society’s perceptions of innovations in health and nutrition, including cell and gene therapies, artificial intelligence (AI) in medicine, new genomic techniques (NGTs) in agriculture and cultivated meat.

The (not so easy) Art of Choosing Which F*cks to Give

Leadership is an ongoing balancing act of caring deeply about what matters while letting go of what doesn’t. It’s about building a culture that fosters growth, risk-taking, and connection — one where […]

Rising Seed Stars in 2025

University seed labs and seed science programs are integral components of seed research and education in the United States. Many universities across the country have dedicated facilities and academic programs focused on seed science, reflecting the important role seeds play in global food security, crop innovation and sustainable agriculture.

Canada Dodges a Tariff Bullet, For Now

As Donald Trump took the oath of office, we could only watch and speculate on what the future held. Would his tariff threats come to fruition? And what would we […]

New Consumers for New Markets

“Consumer is king” is a motto well known by all market operators and of proven validity. It is probably time to update it to “New consumer is king”.  In the food […]

More Rising Seed Stars of 2025

This is part two of Rising Seed Stars of 2025. Christopher Mujjabi – University of IllinoisMujjabi, a Ph.D. student, is redefining organic maize breeding. His research integrates speed-breeding, genomic selection, […]

ASTA’s CEO Offers Perspective for 2025

Leading the Charge for Seed Industry Advocacy As I reflect on ASTA’s priorities for 2025, it’s clear to me that our focus remains unwavering: advocating for the seed industry amidst […]

ASTA Board Chair Offers Perspective for 2025

A Regenerative and Innovative Future for Seeds Sitting at the intersection of production and policy, I’m constantly reminded of the vital role the seed industry plays in agriculture’s future. I […]

Pathogen-Host Database Refocuses on Genes

PHI-base provides a comprehensive resource for deeper insights into pathogens and their hosts. A new version of the Pathogen–Host Interactions Database (PHI-base) has been developed to offer deeper insights into […]

Paul Kjolhaug Honored with IPSA Lifetime Achievement Award

At the IPSA 2025 conference, held in Palm Springs January 7 and 8, Paul Kjolhaug of MayerSeedLine was recognized with the prestigious Lifetime Achievement Award, celebrating over four decades of contributions to the independent seed sector.

Ohalo Genetics’ David Friedberg Blazing Trails

Few names in plant innovation command as much attention as David Friedberg of Ohalo Genetics. An entrepreneur, investor, accidental podcast star, and more, Dave is a trailblazer who’s reshaping agriculture, […]

Why Are Seed Association Managers So Different?

Association managers are a special breed, but the genetics of the traits that shape effective ones have not been uncovered yet.  Seed associations are ‘owned by’ the companies, but operate […]

Unlocking the Secrets to Shorter Grain Corn

In the rapidly evolving field of seed science, breakthroughs that can change the future of farming are always around the corner. Dior Kelley, assistant professor at Iowa State University Department of Genetics, Development and Cell Biology, recently made a discovery that could fundamentally alter how corn is grown. Kelley and her team identified a genetic pathway that they can manipulate to selectively control the height of corn through the plant hormone auxin. Interestingly, the journey that led  Kelley to this breakthrough started with a different goal in mind — controlling root growth.

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