80 Global percent of all biotech crops that Brazil, Argentina, Mexico, the United States and Canada produce. “We continue to move the issue of low level presence forward to try and develop a transparent, viable policy in key, driver markets. We are working closely with the national associations from the Seed Association of the Americas’ countries to help facilitate the issues on a global basis. We all have a mutual interest in making sure that government policies are transparent and as consistent as possible, and that acceptance continues to grow in the international arena.”
—Andy LaVigne of the American Seed Trade Association

2 Number of things Norm Sissons of Monsanto says the company focuses on when marketing to different regions. “It’s about the needs of the customers and how we deliver on those needs. For example, when we think about the needs of customers from a Florida or a California vegetable grower they’re typically pretty sophisticated in their use of technology and the latest agronomic practices,” he says. “In contrast, in some developing areas of the world they may have only recently adopted hybrids in the last few years, so their needs for agronomic information or variety information may be more basic. It’s really about identifying the needs of the growers relative to their practices, and then deciding how to deliver on those needs. In some areas of the world we sell directly to growers, and in other areas we utilize distributors or dealers, but at the end of the day it’s about the customer’s needs and figuring out how we can deliver the message to them.”

5-10 years Range of years in which DuPont Pioneer plans to launch a number of new traits from its pipeline. “In corn, we are now releasing a series of new Optimum AcreMax refuge-in-the-bag products, and combining multiple modes of insect resistance. We’re also working on developing genes with new modes of action for insect resistance to supplement or replace some of the older genes that are becoming less effective with time. Obviously that’s becoming a more important situation. Also looking at a number of agronomic traits, drought tolerance is certainly something that we think is really important. As we look forward into the future, as the climate continues to change, we would anticipate that we have more erratic weather patterns and certainly some of the growers in the drier zones are going to have less water to use, so we’re trying to develop hybrids that yield just as well with less water utilization.”
—John Soper of DuPont Pioneer

2011 Year that Syngenta began rolling out a new global structure, a process that is now complete. “The integration has taken our global organization and focused it on thinking like a grower,” says Scott Tefteller of Syngenta. “Our goal is to take a more holistic approach to developing and delivering integrated crop solutions. The challenges associated with feeding a growing global population in an environmentally sustainable way require that we think differently about how we can help growers improve their productivity. Thinking like a grower will help us to find new ways to drive innovation in how we enhance the performance of crops and help farmers feed the world.”

2-4 Years it might take a trait developer to complete the development process or cycle on a new product before they first see a trait or genetic product. “At GreenLeaf it is very important that we deliver to our customers, not only actual products and traits, but also an understanding of what’s coming in the pipeline. In addition to staying on the cutting edge of what we’re offering, we try to help our customers understand what’s coming.”
—Ron Wulfkuhle of GreenLeaf

85 Percent reduction (up to 85 percent) in pesticide application for sweet corn growers using Monsanto’s newly-launched product called Performance Series Sweet Corn, according to Norm Sissons of Monsanto. “It offers the benefits of being able to spray Roundup on sweet corn and up to 85 percent reduction in pesticide application for the sweet corn grower,” he says. “In addition, we recently launched cucumbers with increased levels of downy mildew tolerance called Performance Series Cucumbers. That’s a pretty important disease for cucumber growers across the eastern United States, so we’re pretty excited about the benefits that will offer to American slicer cucumber growers.”

75 Anniversary that Illinois Foundation Seeds celebrated this year. “Our company was really started as a co-op to support seed companies and was owned by seed companies as a co-op. It converted in 1993 to a corporation but still has the foundation of seed companies or past seed companies’ owners that are involved. We have diverse ownership in our company and no one can have a controlling interest in it, so we’re a very independent company that gets to focus on delivering value to seed companies. We also make sure that we’re working with multiple trait providers, multiple genetics suppliers, and so we are an independent organization and truly work hard at driving our independence from that standpoint.”
—Tim Johnson of Illinois Foundation Seeds