Ketty Nilsson President, NoroGard

Ketty Nilsson has her agricultural roots in southern Sweden, and specialized in chemistry engineering. She started her career as a scientist, but then pursued more technical and business development expertise. After earning a Master in Business Administration, she was recruited as the president of NoroGard where she has been able to combine her scientific background and business savviness. NoroGard has been engineering and manufacturing seed treatment equipment since 1965, with a focus on quality. The average lifetime of a NoroGard seed treater is 20 years. All NoroGard seed treaters are manufactured in Sweden, and seed dressing methods to fit new seed treatment formulations are continuously developed in close collaboration with crop protection companies and universities.

When you are making the decision to invest in new seed treatment equipment, there are some factors to consider that will save you grief.

  1. Long-term planning. If you have an existing line where you need to exchange an old treater, you might need some customizations, but also if you are investing in a new line, there are options on the market to make the equipment fit your exact needs. Make sure your supplier listens to your needs and is not just following up on another lead. Seed treatment use is also increasing, and that’s why you should also consider some extra capacity for future needs and make sure that the equipment can grow with your business by adding a number of dosage systems in the future. If you take pride in being independent, it’s a good idea to check that the treater can handle a wide range of dosage rates.
  1. Regulations. Make sure the equipment follows regulations and is certified. Also. regulations for health and safety rules in the workplace are wise to consider. Is it operator-friendly? What’s the decibel level? Do I need another language for my operator control to eliminate human errors? Today you can have seed treatment equipment with closed systems that are easy to clean and don´t leave much wastewater to handle. And of course, dust control to benefit both the operator and the environment.
  1. Application quality. It’s a good thing if the seed treater is tested in an independent laboratory for application quality, germination damage, and with a wide variety of seed. Add to that a continuous flow control and a possibility to check your actual dosage rate, then you have taken a step to better application quality control.
  1. Life cycle cost. Most people check the price before buying anything, and it’s common to require a quote before investing in new seed treatment equipment. But not that many people actually look at the whole lifecycle cost of the equipment. How many years can you expect your investment to last? What’s the cost of the spare parts? How much is the electrical consumption? What will the cost for maintenance and service be?