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September2014ThisFutureGiantoftheSeedIndustryisanadvocateforagricultureandtheseedindustry.Withakeensenseofstrategyandanunderstandingofthebigpictureheexecutesplanswithprecision.FROMCITYBLOCKSTOTESTPLOTSExploreanEnvironmentWithNoNeonicsAreYouDeliveringWhatFarmersWantBiologicalBreakDownDominatingtheMarketforSoybeanGeneticsStineBringsInnovationtoCornHighlightsfromthe2014WorldSeedCongressSEEDWORLD.COMThereisamisperceptionthatagriculturedoesntrequireaneducation.Weleveragethesametechnologiesthatpharmaceuticalcompaniesandthosewithinthedefenseindustrydo.ChrisBoomsma TondoutmoreaboutBayerSeedGrowthand100YearsofInnovationsimplyvisitourwebsitewww.seedgrowth.bayer.comThistimelineprovidesageneraloverviewofBayerSeedGrowthsdevelopmentovertheyearsfromaglobalperspective.Asaresulttheproductswhicharementionedarenotregisteredineverycountry.Nationallabelinstructionshavetobereadandfollowed.Useplantprotectionproductssafely.Forfurtherproductinformationvisitwww.bayercropscience.com.1926MechanicalseedtreaterinventedinUSABenGustafsoninventstherstmechanicalseedtreaterfordustapplicationsintheUSA.1961FirstsalesofMesurolMesurolprotectscornandbeetseedagainstpheasantscrowsanddovesandcombatsearlyinfestationwithfrities.1989LaunchfungicidRaxilislaudesignedtoprovideeprsuchassmutsandSeptactiveingredienttebucocost-benetratioandiscanbeusedasadryDSdressingES.1929LaunchofCeresanBayerlaunchesCeresanadryseedtreatmentwithrelativelylowmercurycontentbutmuchgreaterefcacythananypreviousmercury-basedseedtreatmentproducts.Ceresanbecomesthebenchmarkinseedtreatmentforthenext50years.1914UspulunlaunchedinGermanyBayerlaunchesUspuluninGermanytherstliquidseedtreatmenttoprovideeffectiveprotectionagainstthefungaldiseasesthathadpreviouslydevastatedcerealcrops.1946FirstpatentforseedpelletingtechnologyCrsobtainsitsrstpatentforseedpelletingtechnologywhichfacilitatesthesowingofsugarbeetseeds.1986FirstBayerSeCenteropensBayeropenstherstSeedGrowthCMonheimtoprovideservicessuchafurtherdevelopmentoftreatmenttetestingofnewformulationscustotechnicalsupportandstewards1942MorkitprotectsseedfrombirdsMorkitisthersteffectivesolutiontotheproblemoftheseriouslossescausedbybirdsandinparticularcrowseatingcerealseeds.1979Baytanreplacesmercury-basedtreatmentsTheinnovativeactiveingredientinBaytantriadimenolmakesanon-mercury-basedseedtreatmentpos-sible.Baytannotonlyprotectscerealseedagainstabroadspectrumofdiseasesbutalsopromoteshealthyrootgrowthandenhancesfrostanddroughtresistance.1987LaunchoftCrslaunchePeridiam.Byofcropse.g.corsunowerveganddifferentcdifferingmarkeatrulyglobal1984Developmentofwater-basedformulationsBayerscientistsdevelopwater-basedformulationsbrandedasSibutolintheformofuser-friendlysuspensionsofferingexcellentdosagepropertiesoutstandingadherencecharacteristicsoncerealseedandgoodprimaryandsecondaryseedapplicationqualities.Moreovertheseedtreatercanbesubsequentlycleanedquitesimplywithwater. ofon-seedeRaxilchedasabroad-spectrumfungicidetectionagainstseed-bornediseasesrianodorum.BasedonthenewazoleRaxiloffersaveryfavorableeffectiveinlowdoses.MoreoveritslurryWSliquidFSoremulsionedGrowthenterinsinitialandchnologiesersupporthip.2003LaunchofrootprotectorGalmanoGalmanoislaunchedasahighlyeffectiveon-seedmeansofprotectingtherootsofyoungcerealplants.Galmanopromotesvigorousrootgrowthenablingplantstosurvivestresssituationsinautumnwinteranddroughtperiodsaswellasprotectingrootsfromthetake-alldisease.2013LaunchoftheBayerSeedGrowthcompetencebrandTheBayerSeedGrowthcompetencebrandislaunchedasacomprehensiveandfullyintegratedsystemforon-seedapplicationswiththeaimofhigh-lightingBayersfourfoldcompetenceinproductscoatingsequipmentandservicesfromasinglesource.hePeridiambrandthelmcoatingbrandferingsolutionsforvirtuallyallcottoncanolacerealsricetablessoybeanandpastureatingsolutionstailoredtoneedsPeridiamdevelopsintolmcoatingbrand.2012OnDemandSystemintroducedBayerintroducestheOnDemandSystemafullyautomatedseedapplicationsystemdesignedtomaketreatingseedseasiermoreaccurateandmoreefcient.2012EverGolregisteredinNorthAmericaEverGolaninnovativeSDHIseedtreatmentfungicidealsopromotesrootgrowthforfastercropemergenceensuresconsistentlybettercropestablishmentandsupportsresistancemanagementthroughanewclassofchemistry.EverGolisregisteredforuseonsoybeancorncottoncanolapulsesandcerealsandlaunchedinCanadaandtheUSAin2013.1991Launchofon-seedinsecticideGauchoThelaunchofGauchothebrandnameoftheactiveingredientimidaclopridsetsnewstandardsincontrollingsuckingandbitingpests.Thisnew-generationon-seedinsecticiderevolutionizespestcontrolbyreplacingtheleaftreatmentspreviouslyrequiredintheearlystagesofplantgrowth.2011FirstregistrationofEMESTOTherst-everregistrationofEMESTOin2011isfollowedbytherstsalesofTitanEMESTOinCanadain2012forthecontrolofRhizoctoniaandFusariumaswellasmajorinsectsinpotatoes.Thisseed-appliedfungicidewhichcontainsthenew-generationSDHIactiveingredientpenufensignicantlyimprovesthequalityofpotatoesandhelpstoincreaseyields.2003Launchofon-seedinsecticidePonchoPonchoaseed-appliedinsecticidecontainingtheneonicotinoidactiveingredientclothianidinoffersoutstandingearly-seasonprotectionforsugarbeetcornandsunowersagainstsuckingandbitingpestssuchascornrootwormleafhoppersrootmaggotseabeetleswirewormsblackcutwormsspringtailsblackbeanaphidsandleafminers.Ponchohelpstomaximizestandcountsincreaserecoverablesugarandimproveprotperhectare.PonchowasarevolutionarybreakthroughincornseedtreatmentintheUSAastherstseedtreatmentproductcapableofeffectivelycontrollingthedevastatingpestthecornrootworm.Ponchocompletelyreplacedtheneedtoapplyold-fashionedgranularproductsin-furrowatplantingbringingamyriadofadvantagesandbenetstothecorngrower.TheintroductionofPonchoincornintheUSAwasagamechangerincornproduction. 2SEEDWORLD.COMSEPT1406GEMADDSDIVERSITYTOCORNProgramdeliversgeneticimprovementsandreducedvulnerabilitiestoenhancethevalueofmaizeforfarmersandend-users.10ITSALEARNINGOBSESSIONAloveofsciencetakesonemanfromthesouth-sideofChicagotoIndianascornfields.FollowthepathofthethisyearsFutureGiantoftheSeedIndustry.14AWORLDWITHOUTNEONICSEuropesbanonneonicotinoidsdoesnotcomewithoutcosts.Explorewhatneonicsmeantotheeconomy.16THROUGHTHEEYESOFTWOWORLDFOODPRIZELAUREATESReadasGebisaEjetaandPhilNelsonwhohavebothcontributedtofightingfoodsecuritysharetheirthoughtsonworkingtoendglobalhunger.20STINESEEDCONTINUESTOINNOVATEKnownforhissoybeangeneticsHarryStineandhisteamareputtingthatsameinnovationandenergybehindcorn.24INSIDETHEWORLDSEEDCONGRESSTraveltoBeijingandletSeedWorldtakeyouthroughtheInternationalSeedFederations2014WorldSeedCongress.30DISEASESWREAKHAVOCONHIVESExpertsexplainthemostcommondiseasesthatthreatenhoneybeesandprovidetipstoidentifysymptoms.34WHATFARMERSWANTApaneloffivefarmerssharetheirseedcompanylikesanddislikes.38BREEDINGINAFRICAPROVESANUPHILLBATTLEWorkingwithextremelylimitedresourcesDennisThompsonbreaksdownanumberofobstaclesplantbreedersinAfricaface.204444MORETHANMEETSTHEEYELearnhowonecompanyenteredthenutraceuticalsmarketbybreedingmarigoldsthatimproveeyehealth.48BREAKINGDOWNBIOLOGICALSWithalltherecenthypeaboutbiologicalstheresnoshortageofterminologytounderstand.SeedWorldbreaksdownthebasics.52RICEMAKESTHEWORLDGOAROUNDBreedingadvancementsimprovethemarketvalueefficiencyandhealthbenefitsofthestaplegrain.54SPOTLIGHTONASTAIfyoumissedtheAmericanSeedTradeAssociationsAnnualConventioncheckoutafewhighlights.DEPARTMENTS40STRATEGY56CROSSPOLLINATION60REGULATORYROUNDUP62WORLDSTATUS64INDUSTRYNEWS70SINCE191572GIANTVIEWS Drive-overHopperConventionalAugerConventionalAuger-FeterlOriginalBacksaverAuger-FeterlOriginal1214BacksaverAuger-FeterlOriginal12BacksaverAuger101316UtilityAugerUnloadingAugerRollermillHammermillGrainVac-PTOModelGrainVac-DieselModelGrainCleanerCrucialdetailsconnectingyourcombinetothemarketVisitwww.farm-king.comtofndadealernearyou.2014BuhlerTradingInc.infobuhler.comwww.farm-king.comHigherinputcostsandtightermarginsrequireacompletegrainanagementsystemtomakeyouroperationasproftableaspossible.ThecompletelineoFarmKinggrainhandlingequipmentensuresyougettopdollaroryourcrop.WithdecadesograinhandlingexperienceFarmKingoerseverythingyouneedtogetyourgraintomarketateritleavesthecombine.www.farm-king.comGrainCart-10601360 4SEEDWORLD.COMSeptember20141395-AS.ColumbiaRoadPMB360GrandForksND58201-9907PUBLISHERShawnBrooksbrookissuesink.comEDITORJulieDeeringjdeeringissuesink.comSTAFFEDITORSMarkHalsallLindsayHoffmanShannonSchindleMarcZienkiewiczMARKETINGCraigArmstrongcarmstrongissuesink.comBrendaEzinickibezinickiissuesink.comAdriaGrewalagrewalissuesink.comMaeganMarriottmmarriottissuesink.comSamMostafasmostafaissuesink.comHitenShahhshahissuesink.comCREATIVETheresaKurjewiczLesleyNakonechnyDIGITALKyleDratowanyJeffHiebertJillHollosiCalebMacDonaldVinceMendellaCIRCULATIONDeanFrenchdfrenchissuesink.comCONTRIBUTORSMariaBrownJulienneIsaacsMelissaShipmanDennisThompsonEDITORIALBOARDR.B.HalabyAgriCapitalBettyJones-BlissPurdueUniversityBillRompBeckerUnderwoodJohnSchoeneckerHM.CLAUSEJimSchweigertGroAllianceTomWiltroutDowAgroSciencesKarenWithersPenningtonSeedRonWulfkuhleGreenLeafGeneticsfacebook.comSeedWorldtwitter.comseedworldmagSUBSCRIPTIONSSeedWorldispublishedsixtimesayear.NorthAmericansubscriptionratesareoneyearUSD70.00twoyearsUSD120.00.InternationaloneyearUSD95.00.Tosubscribepleaseemailsubscribeissuesink.com.Pleaserecyclewherefacilitiesexist.Nopartofthismagazinemaybereproducedwithoutthewrittenpermissionofthepublisher.PrintedintheUnitedStates. TheresonlyonewayTohaveaTwo-wayconversaTion.Ourtraitsandgeneticsmayleadtheindustrybuttheystillneedsupportfrompeoplewhoperformonasimilarlevel.Peoplewhobringvalueintheformofinsightandunderstanding.Youcanexpectthiskindofsupporttohelpyousucceedinthemarketplace.Andknowthatyouredoingbusinesswithpeoplewhollalwaystaketimeforgoodconversation.Feelfreetocallusat800-445-0956orvisitGreenLeafGenetics.comformoreinformation.2013Syngenta.GreenLeafGreenLeafGeneticstheAllianceFramePurposeIcontheGreenLeaflogoandtheSyngentalogoaretrademarksofaSyngentaGroupCompany.MW19GL3009-P1813 6SEEDWORLD.COMITMIGHTBEoneotheseedindustrysbest-keptsecrets.Formorethan20yearstheGermplasmEnhancementoMaizeGEMaprojectundedandmanagedbytheU.S.DepartmentoAgriculturesAgriculturalResearchServicehasbeenworkingtoreducegeneticvulnerabilityocornandtopro-videgeneticimprovementsthatincreaseproductivityorend-usecharacteristicsoroodeeduelandindustrialpurposes.GEMresearchersuseunadaptedexoticgermplasmtointro-ducenewgeneticdiversitywiththegoaloimprovingtraitper-ormanceandminimizingproductionrisks.Todatetheprojectanditscollaboratorshavereleased265germplasmcornlinessevenowhichwerereleasedthisyear.OnekeytodeliveringsuperiorgenotypestotheindustryisbeingabletoworkwiththepublicandprivatesectorsintheindustrynotonlyintheUnitedStatesbutalsointernation-allysaysCandiceGardnerGEMresearchleaderortheNorthCentralRegionalPlantIntroductionStationinAmesIowaandactingGEMcoordinator.Itschallengingintermsoexchanginggermplasmbutalsoexciting.WalterTrevisananinternationalcornbreedingadvisororWaterEicientMaizeorAricaWEMAandGEMTechnicalSteeringGroupchairaddsthatGEMhastheabil-itytoworkwithgermplasmthatmanycompanieswouldnotconsideranddonthavethepatienceor.Wehaveoundtre-mendouspotentialinthisgermplasmTrevisansaysnotingthatthisworkhasthepotentialtohelpmanyotherareasotheworldincludingAricawherecloseto1billionpeopledependonmaizeasastapleood.Thesegeneticimprovementsandreducedvulnerabilitiesenhancethevalueomaizeorarmersandend-users.IttrulyisacollaborativeeortbetweentheUSDA-ARSandpublicandprivateresearchscientistswhouseexoticpublicandproprietarygermplasmtoidentiyavorableallelesthatincreasegeneticdiver-sityandimproveproductperormanceGardnersays.End-usersarenttheonlyonesthatbeneftromGEM.Theprojectalsoprovidesgraduatestudentswiththetechni-calcapabilitiesdataandknowledgenecessarytoentertheindustry.WeareveryproudtobepartothetraininggroundormanystudentsandindirectlyhelpingtotrainthenextgenerationoplantbreedersGardnersays.MajorGoodmanNorthCarolinaStateUniversitysWilliamNealReynoldsDistinguishedUniversityProessoroCropScienceandormerRaleighGEMcoordinatorrom1995to2007believesthatanyoneintheU.S.whobreedscornlinesisprobablyalreadyamemberoGEMwhichheseesasanaddedbenefttotheprogram.GEMbringslong-termcontinuitytocornbreedingbutinmanywaysGEMisphilanthropicitworksbestormembercompaniesbyallowingotherstomanageitGoodmansays.ThereisnootherprogramquitelikeGEM.TodayGoodmanusesGEMstressingthatitstrulyaninvaluableresourceorsourcingandsharingcorngermplasm.SearchingforTreasuresProductsotheGEMprojectincludenewsourcesogermplasmwhichareavailabletoresearchersreeochargethroughtheNorthCentralRegionalPlantIntroductionStation.Releasedgermplasmhasimmediateutilityorincorporationintocornbreedingprograms.CurrentlypersonnelareworkingontheCharacterizationogermplasmoragronomicperormanceandtraits.PreciousGEMScientistsusecutting-edgetechnologytodiversifycorngermplasmforbreedingprogramsaroundtheworld. BULKSEEDSYSTEMSWith30yearsofexperiencedesigningandmanufacturingseedhandlingsystemsConvey-Allisthelogicalchoiceforyourbulkseedsite.Whetheryourequireanindividualcomponentoracompletesystemforyouroutsidestorageyardorinsideyourplantoursystemsaredesignedtohandledelicateseedsandreducecrosscontamination.WithConvey-AllyougetthepeaceofmindthatallourproductsincludeCompletecustomdesignfabricationinstallationandaftersalesservicesIn-plantandstorageyardsystemsCapacitiestomatchyourexactrequirementsSeedtreatingandothersystemsarecompatibleandcanbeincorporatedIdealforbulkseedplantswww.convey-all.comfromConvey-AllIndustriesInc.RECEIVEACOMPLIMENTARYSEEDHANDLINGINFORMATIONPACKAGECall1-800-418-9461orregisteratWWW.CONVEY-ALL.COM 8SEEDWORLD.COMBreedingmethodologytoenhanceunadaptedgermplasm.Value-addedtraitsoradditionalresearchapplications.GEMpersonnelarealsotaskedwithmanagingtheAlleleDiversityProjectwhichtakesmaterialsthatareextremelyunadaptedandimpossibletouseinnormallinedevelopmentbackcrossesthemtoadaptedlinessuchasPHB47andprovidesnewadaptedmaterialsthatcanbereadilyevaluatedortraitssuchasdiseaseresistance.Althoughtheworkislabor-intensiveGardnersaysthebenetsareworthit.Weareabletoprovidemoreassuranceoragriculturalproductivityshesays.AllothegermplasmthatisreleasedbyUSDA-ARSprojectparticipantsandmostotheuniversitypar-ticipantsisunencumberedbyintellectualpropertyrights.Goodmanaddsthattheprojecthasbeeninstrumentalinoeringhighlydiversepropertieswithingermplasm.Thepro-gramhelpstolookatwhatmightbecomingdowntheroadandcantakealong-termapproachtodevelopingnewgermplasmtoghtwhatmightaectcrops10yearsromnowhesays.ForinstanceianewcorndiseaseisoundinanothercountryhowlongwillittakebeorethatdiseaseisintheUnitedStatesThisprogramhelpstobridgethatgap.GardneragreeswithGoodmansayingitsmoreimportantthanevertondnewgenomictoolstoidentiyalleleswithintraitgermplasmtoprotectplantsromupcomingdiseasepatho-typesthatareoundineldsdomesticallyandabroad.GoodmanhasalsobeenusingtheAlleleDiversityProjecttohelpnddominantgenesthatblockpollen.Thankstotheprojecthehasoundaboutsixsourcesthatlookpromising.NewertotheGEMprogramareinbredlinesdevelopedwithdouble-haploidtechnology.Thekeyisthatwestillwanttoreleaselinesthatarenotxedinbredsbutalsooerdouble-haploidtechnologyithatswhatapublicorprivateentityneedsGardnersays.WHEREONTHEWEBFormoreinformationabouttheGeneticEnhancementofMaizeprojectvisitwww.public.iastate.eduusda-gemGEM_ProjectGEM_Project.htm.TheUSDA-ARSGEMprojectandIowaStateUniversitysDoubledHaploidFacilityhavecollaboratedaspartotheGEMAlleleDiversityprojectandtodatehavereleased205double-haploidlineswiththeanticipationoanother2800linestobecreatedandreleasedduringthenext10years.GEMExtendsTreasureHuntWhenitcomestovalue-addedtraitsincornTrevisans42yearsobreedingexperiencehastaughthimthatthereneedstobeurtherdevelopmentorqualitytextureanddiseaseresistance.TherearepremiummarketsorspecicqualitiesocornTrevisansays.ForexamplesomecountriesinEuropepreerharderorangefintsormorningcerealswhileothersliketheirpolentatohaveacertaincolorandtexturethatonlytheorangefintcorncangive.Argentinahasprotedoralongtimebysupplyingtheseneeds.Researchersaroundtheglobewillneedtopaymoreattentiontotheseattributesitheywanttheirproductstobewidelyaccepted.Thisresearchintonewgermplasmcanopennewmarketspremiummarketsorproducers.WhilemuchoGEMsworkisdoneromacilitiesinAmesandRaleighinterestromresearchhubsgrows.CurrentlytheUniversityoNorthDakotaconductsanearly-seasonGEMpro-gramtodevelopnorthern-tiercornlineswhileTexasAMUniversityreleasesnewlineswithdroughtandinsectresistance.MeanwhilecommunicationcontinueswithGEMmembersandAricanpartnerstostartGEMArica.WehavegrowntothepointwherewehaveinternationalreachGardnersays.ShannonSchindleSinceitsinceptionin1993publicandprivateresearchersthroughtheGermplasmEnhancementofMaizeGEMprojecthavebeenworkingtoincreasethediversityofU.S.maizegermplasmusedbyfarmersglobalend-usersandconsumers.AprogramoftheU.S.DepartmentofAgriculturesAgriculturalResearchServiceGEMisfundedbythefederalgovernmentandworkswithpublicandprivatecooperatorsbothdomesticallyandinternationally.Itstartedwithaninitial500000in1995andtodayGEMfundingannuallyexceeds1.3million.TheprojectisrunfromtwoprimarylocationsAmesIowaandRaleighNorthCarolina.TheAmeslocationdevelops25percenttropicalexoticand75percenttemperategermplasmandtheRaleighlocationdevelops50percenttropicaland50percenttemperategermplasm.In2013GEMcelebratedits20thanniversary.ThroughtheyearsseveralpublicandprivateentitiesfromseedcompaniestouniversitieshavebecomeGEMmembers.IntheU.S.GEMmemberscomprise28privateand21publicentities.InternationallyGEMhasnineprivateandfivepublicmembers.ItsthiscooperationandsupportthathaveallowedGEMtogrowtowhereitistodayarespectedandhighly-valuedsourceofcorngermplasmexplainsCandiceGardneractingGEMcoordinatorsinceMikeBlancoretiredinJune.Evennon-membershavefreeaccesstoGEMgermplasmtwoyearsafteranewlineisreleased.ItsallaboutsharingandaccessbutwealsotrytointegrateandworkwithourmembersGardnersays.Throughin-kindsupportweareabletocontinuetoprovideunadaptedgermplasminanadaptedformat.OurmembersprovideexcellentguidancebysuggestinggermplasmthatcanbeaccessedsothatGEMcanaddtoitsresources.GEMleadersstressthathaditnotbeenforindividualsintheU.S.seedindustrybackinthe1990sGEMwouldlikelynotexisttoday.TheindustryknewthattherewasaneedfordiversificationandfuturecornresearchGardnersays.ItstheireffortsthathaveenabledGEMsachievementsandgrowthtowhereitistoday.THEORIGINSOFGEM Thefirstandonlytrainingcompanytoconductoptimizedseedtraiteducationstewardshipandcompliancetrainingforseedcompaniesdealersgrowersandfieldspecialists.Withmultipletrainingservices10yearsindustryexperienceandcustomizedtrainingtechnologySTEPhasdevelopedtrainingresearchandcompliancepartnershipswithkeyseedindustrycompanies.Thesepartnershipsaredrivingbreakthroughdiscoveriesintraittechnologycomplianceandstewardshiptraining.Tapintoourexperienceandexpertiseanduseourservicestodevelopatrainingprogramforyourcompanyorsupportanalreadyexistingprogram.OursupportservicesincludeTargetedSeedDealernetworktrainingandeducationOn-FarmAssessmentsOn-siteGrowerEducationTraitRoyaltyintegrityIntellectualPropertytrainingProgramIntegrityandComplianceAndmoreBenefitfromoveradecadeofouruniqueAgIndustryexperienceandsupportservices...LetuscustomizeaprogramthatfitsyourSeedTraitandProductStewardshipneeds.Contactustodayat1-877-330-STEP-7837oremailusatcontacts-t-e-p.orgforaconsultationandneedsassessment.WewouldlovetodiscusshowSTEPcansupportyourcompanysAgIndustryefforts. AMACROMINDSeedWorldsitsdownwiththe2014FutureGiantoftheSeedIndustryawardwinnerandexplorestherealitiesthatkeepChrisBoomsmamotivated.10SEEDWORLD.COM SEPTEMBER201411FARFROMHISurbanrootsonthesouthsideoChicagoChrisBoomsmaismakinganameorhimselwithintheseedindustry.Onanygivendayhecanbeoundinmeetingsdoingfeldworkinteractingwithuniversitiesandothercompaniestalkingtoclassroomsphenotypingcornplantsorexploringthelatestinprecisionagtechnology.WhenBoomsmastartedtakingplantscienceclassesatDordtCollegeinIowahismomaskedhimwhathewasgoingtodowithadegreeinagriculture.ThecollegiatescholarjokinglyrepliedImgoingtobethesecretaryoagriculture.Thatwasin2000.WhilehesnotthesecretaryBoomsmaisanavidadvocateoragricultureandtheseedindustry.ThatsoneothemanyreasonswhyBoomsmawhoworksorDowAgroScienceswaschosenbySeedWorldasthe2014FutureGiantotheSeedIndustry.Theawardwhichisco-sponsoredbytheAmericanSeedTradeAssociationsFutureSeedExecutivesasub-committeeotheManagementSkillsCommitteewaspresentedinJuneatASTAs131stAnnualConventioninIndianapolisIndiana.SeededInScienceFromayoungageBoomsmawasattractedtothesciences.Ireallylovedbiologyandchemistryhesays.AndthemoretimeBoomsmaspentwithhisatherandgrandathertalkingaboutarmingthemoreherealizedagriculturewasalogicalft.DuringmyundergraduatestudiesIlikedhowplantphysiologyconnectedmanyareastogethersoilchemistryandgeneticssaysBoomsmawhowentstraightromhisundergraduateworktoadoctoralprograminPurdueUniversitysDepartmentoAgronomy.ItwasherethatBoomsmastudiedhowcornplantscompetewitheachother.HisadvisorandmentorTonyVynsaysthathestillkeepsincontactwithBoomsmathroughtheclassroomandhisownresearchprojects.ChrisrecentlylecturedinmygraduateclassatPurdueandwelldefnitelywanthimbackVynsays.Heiswellspokenbutmoreimpor-tantlyheisasolidcriticalthinkerabouttheunderlyingphysiologicalactorsthatmattermostincropstresstolerance.InadditiontointeractingwithgraduatestudentshealsogivesExtensionpresentationstoarmersandresearchpresentationsatconerences.IenjoyhelpingotherpeoplelearnBoomsmasays.ItheresanopportunityormetoeducatepeopledisconnectedromagricultureaboutwhatittakestogrowasustainablecropIreallylikethat.Boomsmabelievesthathisurbanupbringingisbenefcialwhenitcomestoconnectingwithothersaboutoodandagriculture.IhearalotoconversationsaboutoodandIrespecttheirpassionandconcernhesays.Ijustwishtheyunder-stoodthesciencealittlebetter.Thereisamisperceptionthatarmingandagriculturedontrequireaneducationbringuniversityandbusinesspeopletogetherromdiversefelds.ChrishasbeeninstrumentalinreachingoutacrossalargecompanytopullexpertstogethertocollaborateandsolvecommonresearchproblemssaysJamesParkswhowasBoomsmasdirectsupervisorrom2009to2013.Hesaconsistentgeneratoronewideasthatarewellthought-outandhighlyrespectedbyhispeers.PrecisionagricultureisjustasexcitingtoBoomsmabecauseitstakingagronomytoanewlevel.Itsverysite-specifcandarm-specifcheexplains.Werebringingareastogetherthatwilllikelychangehowwedothings.ItsprobablynosurprisethatBoomsmaisaplanner.HelikesthingsplannedAgricultureishigh-tech...Withinresearchanddevelopmentweoftenleveragethesametechnologiesthatpharmaceuticalcompaniesandthosewithinthedefenseindustrydo.ChrisBoomsmaareenvironmentallydestructiveandarelow-tech.Itsquitetheopposite.Agricultureishigh-techotenrequireshighereducationandemploysawidearrayoskillsandknowledge.Withinresearchanddevelopmentweotenleveragethesametechnologiesthatphar-maceuticalcompaniesandthosewithinthedeenseindustrydo.AccordingtoastudybytheNationalInstituteoFoodandAgricultureandtheDepartmentoAgricultureTheagriculturaloodandrenewablenaturalresourcessectorsotheU.S.economywillgenerateanestimated54400annualopeningsorindividualswithbaccalaure-ateorhigherdegreesinoodrenewableenergyandenvironmentalspecialtiesbetween2010and2015Ashortallonewgraduateswithpreparationinprioritybusinessandsciencespecialtiesisorecastinthelatterhalotheperiod.ThisisanareathathasjobsandneedsemployeesbecausepeopleobviouslyneedtoeatsaysBoomsmawhoseesthebiggerpictureandunderstandshowheftsintoit.Thedemandoragricultureisnaturallyunrelenting.AterearninghisdoctorateBoomsmawenttoworkorDowAgroSciencesin2009asacropphysiologistandagrono-mist.Duringthepastiveyearshestransitionedintotheareaoadaptationdevelopmentleaderandcurrentlyservesasagronomictraitsproductcharacteriza-tionleaderwhereheworkswithateamatDowintherapidlyadvancingareaocropphenotyping.BalancingActTodayBoomsmaandhiswieKellyhavetwoyoungchildren.Boomsmaenjoysbalancingitallbutwhenheeelsproduc-tivitystartingtosliphehitsthegymoraquickworkout.Boomsmahashismindocusedontwoprimaryareasagronomictraitsandprecisionagriculture.Specifcallyhesworkingonnitrogenuseefciencyanddroughttoleranceincorn.Thesearentareaswellsolveover-nightBoomsmanotes.Theresroomorcontinualimprovement.Itrequiresexcel-lentsciencegreatteamworkandareallyin-depthunderstandingoplantgeneticsphysiologyandagronomy.AdditionallytheseproblemscantbesolvedaloneandBoomsmaenjoysworkingonthesemacrochallengeswhich 12SEEDWORLD.COMoutshort-medium-andlong-termwithaclearroadmaporgettingthere.Whilereadingandlearningmightnotbeapriorityorsomeitsanobsessionorthisscientist.Hewakesupat530a.m.andreadsbeorethedaygetshijackedbymeetingsphonecallsieldvisitsandemail.Boomsmatakesinasmuchinor-mationaspossibleromawiderangeosourcesscientiicliteraturepressreleasespatentsandmagazines.IreadwhatcompetitorsaredoingwhatgiantsintheindustryaredoingandalsostudywhattheyvedoneBoomsmasays.ItsthisappreciationanddedicationtoscienceandlearningthathasallowedBoomsmatostepinandstepupinsuchacompetitiveindustry.SolutionsThroughServiceWhatexcitesmeaboutworkingintheseedindustryistheabilitytoemploymypassionorresearchandskillsinsciencetoaddresshumanityscoreneedoraordablesustainably-grownoodBoomsmasays.Itsveryrewardingtoworkinanindustrythathasadirectimpactonthequalityolieosomanyindividuals.Withtheopportunitytoaddressthisneedcomestheresponsibilitytodeliversustainablesolutions.IhopemyworkhasapositiveimpactonthelivesoothersthroughthesolutionsIhelpdevelopatDowAgroSciencesandthroughmylargerinvolvementwithintheseedindustry.InvolvedintheAmericanSocietyoAgronomyandASTABoomsmaunderstandstheimportanceoworkingcollectivelywithotherstohelpbeneitagricultureasawhole.IwasalwaystaughtbymyparentsandteacherstounderstandhowyouftintothelargerpicturesaysBoomsmanotingthattheserviceopportunityistheNo.1thingthatdrewhimtoagriculture.Indirectlywearehelpingtoeedtheworld.ForBoomsmahavingapositiveimpactisimportant.Iyoudontthenwhowillheasks.WhatorwhowillfllthatvoidIvealwayshadaconvictionthatwithhardworkdedicationandortitudewecanachievesomuchinthisworld.Iyouemploythetalentsyouvebeengivengreatthingscanhappen.Whoknowsmaybesecretaryoagricultureisntoutothequestionorthisyoungseedsman.JulieDeeringWHEREONTHEWEBTolearnaboutpreviousFutureGiantoftheSeedIndustryawardwinnersvisitseedworld.comfuturegiants.SomeofBoomsmasgo-tosourcesofinformationincludeJournalofScienceFieldCropsResearchCropsScienceWIREDandSuccessfulFarmingIwasalwaystaughtbymyparentsandteacherstounderstandhowyoufitintothelargerpicture.Indirectlywearehelpingtofeedtheworld.ChrisBoomsmaWhentalkingwithstudentsBoomsmatellsthemthattheyhavetochooseacareerpaththeyarepassionateabout.Thereneedstobeopportunitiesforgrowthbothprofessionallyandpersonallyhesays.Whenchoosinganemployeryouhavetostudynotonlythepositionbutalsoyourpotentialcolleaguesandemployerandtheoverallworktheyaredoing.Reallylookintothecultureofthegroupthatyoureconsideringeitherjoiningordoingbusinesswith.Ifitcompromiseswhoyouareorwhatyoubelieveitsnotworthit.Boomsmawasalwaystaughtthatvaluesandmoralsareveryimportant.ItsjustabigpartofwhoIamhesays.Itstartedwithmyfamilyandcontinuedthroughmyprimaryschoolreligiousupbringingandwasfurthercementedinmyundergraduateandgraduateschooling.Ialwaystrytoemphasizethattheworkisnotjustaboutthescience.STUDENTADVICE 14SEEDWORLD.COMINFEBRUARY2013theEuropeanFoodSaetyAgencyidentifedanumberorisksposedtobeesbythreeneonic-otinoidinsecticides.TheEuropeanCommissionaskedtheagencytoassesstherisksassociatedwiththeuseoclothianidinimidaclopridandthiamethoxamasseedtreatmentsorasgranules.EssentiallyEFSAwastoassesseachseedtreatmentonitsacuteandchroniceectsonbeecolonysurvivalanddevelopmentitseectsonbeelarvaeandbeebehaviorandtherisksposedbysub-lethaldosesothethreesubstances.DespitethatinsomecasesEFSAwasunabletofnalizeitsassessmentsduetoalackoavailabledatatheEuropeanCommissionenactedabanontheuseoneonicotinoidsDec.12013.SyngentaAGhasseensomeimpacttoitsbottomlineduetoreducedsalesoCruiserbutitstressesthatEuropeanarmerswhohavebeendeniedaccesstoinnovativeandsustainablecropprotectiontechnologieshaveeltamoresigniicantimpact.GrowersnowhavetousealternativeproductsmanyowhichareolderandlesseectivesaysSavinaLaScaleaspokespersonatSyngentaInternationalAG.TheEuropeanSeedAssociationsaysthebanhashadanumberonegativeeects.Thisbanmeansabiggapintheareaoinsecticideseedtreatmentinmanykeycropssuchasoilseed-rapeandmaizesaysAnaSilvaESAcommunicationsmanager.Thebanhashadsomenegativeeconomiceectsontheseedsectorandweexpectthistogetworseaswemoveinto2015.LaScaleaaddsthatthesuspensionhasdonenothingtoaddressdiseasesvirusesandlossonutritionorpollinatorswhicheventheEuropeanCommissionacknowledgesasthebiggestthreattopollinators.BillionsatStakeSincethebancameintoeectGerman-basedHumboldtForumorFoodandAgricultureHFFApublishedtheirstcomprehensivereviewothevalueoneonicotinoidtreatedseeds.Assessingthesocio-economicandenvironmentalcontributionsoneonicotinoidseedtreatmentsintheEUacrossthemajorcropsandinkeycountriesthestudyoundthatineonicotinoidseedtreatmentswerenolongeravailableinEuropetherewouldbeasignifcantreductionooodproductiondramaticallyalteringthecommoditiestradebalance.TheHFFAstudyshowsNeonicotinoidseedtreatmentscontributemorethan2billionannuallytoEUcommoditycroprevenues.BUZZKILLThevalueoneonicotinoidtreatedseedtogrowersversusnotusingpesticidesatallexceeds4billionperyear.Ithebancontinuesoverafve-yearperiodtheEUcouldloseupto17billionandacesignifcantpestpressure.IthetechnologyremainsunderabanEUarmerincomewoulddecreaseanaverageo5percent.Atleast50000armjobswouldalsobelostacrosstheEU.ESAsSilvasaysitisdifculttograspallotheeectsatthistimebutthemodelingconductedbytheHFFAstudyshowstheeconomicbeneftsoneonicotinoidtreatedseeds.ThereisanincreasingbodyoevidencesupportingtheviewthatneonicotinoidtreatedseedisoneothemosteectiveandtargetedormsocropprotectiontechnologyavailableLaScaleasays.TheHFFAstudyalsooundthatiusedcorrectlyneonicotinoidseedtreatmentscanbeusedsaelyorallmajorcropsacrossEurope.Thecropprotectionindustryisengaginginactivestewardshiptoensurethatthisisthecase.Inadditiontheseedseedtreatmentandcropprotectionindustrieshaverecentlyimplementedqualityassuranceanduserinormationmeasurestourtherimprovesaeuse.Withstricterauthorizationcriteriaandahazard-basedassessmentapproachESAearsthatevenmoreproductswilldisappearornotmakeittomarket.AsaresultESAhasdevelopedtheEuropeanSeedTreatmentAssuranceSchemeESTAtoensurequalityapplicationoplantprotectionproductstotheseedduringthetreatmentprocessaswellastheproperhandlingandsaeuseoqualitytreatedseed.OnlyESTAcertifedtreatmentacilitiescanusetheESTAlogoontheirproductstodocumentcomplianceandacilitatethereemovementotreatedseedthroughouttheEuropeanUnion.Syngentahasalsoimplementeditsownstewardshipsolutions.FormorethanadecadeOperationPollinatorhasbeenplacingpollinatorhabitatsandnutritionbackintoarmlandscapes.OurbiggestdisappointmentisthatarmerswillcontinuetobedeniedaccesstothiscropprotectiontechnologywhilenothingisdonetoimprovebeehealthLaScaleasays.ShannonSchindleIndustryandgrowersintheEuropeanUnionfeelthenegativeimpactcausedbythebanonneonicotinoidinsecticides.WHEREONTHEWEBFortheentireresultsofthestudyconductedbyHumboldtForumforFoodandAgriculturecheckoutneonicreport.comhomeproject-compass. OURCOLORGOESEVERYWHERESensientIndustrialColorsisaleadingglobalmanufacturerandsupplierofdyespigmentsandpolymersforseedcoatingsolutions.OurSensi-CoatTMseedcoatingsprovideacompletepaletteofvibrantshadeoptionsOurfulllineofdyespigmentsandpolymersdeliverscustomizedappearanceenhanceddustcontrolandtheoverallimprovedseedperformancethatseedcompaniesdemandCombiningcolorexpertisewithathoroughunderstandingofindustrychallengesSensientworksdirectlywithagricultureandseedcompaniestodevelopsafereliablefullycustomizedsolutionsthatmeetbothaestheticandfunctionalneeds.SENSIENTINDUSTRIAL.COMSENSIENTINDUSTRIALCOLORSAunitofSensientTechnologiesCorporationaleadingglobalmanufacturerofcolors2515N.JeffersonSt.LouisMissouri63106800.325.8110ManufacturedintheUSA2012SensientColorsLLCallrightsreserved.TheSENSIENTtrademarkandtheSensientTechnologiesCorporationlogoareownedandregisteredbySensientTechnologiesCorporation.Allrightsintrademarksarereserved. 16SEEDWORLD.COMPLANTPOWERPRODUCTSINC.P3P3isanewcompanybasedinHoustonTXwhichdevelopsanddistributesproductsorcrophealthandenhancement.ThesciencebehindP3productsisbaseduponmanagingtheowoenergyintheplanttoACCESSDIRECTandPROTECTit.P3srepresentativesareconsideredPOWERPLAYERSTMwithinthemarkethavinggreatopportunitiestoshowcaseandsellP3productstogrowerswhoareconsideredtobetheGAMECHANGERS.AsaPOWERPLAYERTMDealerorAgentyouwillbetheliaisonbetweenthegrowerandPlantPowerProductsInc.AllDealersandAgentsreceiveaanagreeduponcommission..FormoreinormationonpartneringwithP3bybecomingaPOWERPLAYERTMpleasesendnoticeointerestandqualifcationstochildrethp3-tech.comwww.p3-tech.comTHISISTHECHALLENGEsaysPhilNelsonwhoisthe2007WorldFoodPrizewinner.Itsinthedevelopingpartsotheworldwhereourpopulationisgoingtoincreasetheplacewherewedonthavealotoresourcesheexplains.Todaymorethanabillionpeoplesubsistonlessthanadollaradayandthree-quartersothoseliveinruralareasaccordingtotheWorldBank.Theyprobablyflltheirstom-achsbutitmightnotbenutritiousNelsonsays.Butwiththiskindoincometheyhavenohope.Canyouimaginelivinginasituationwhereyouarebringingchildrenintotheworldwithnohope.Soitsnotonlyeedingthembuthelpingthemtodeveloptechnologiesandincreasetheirincome.Nelsonwhosknownorrevolutionizingtheoodindustrywithlarge-scalestorageandtransportationoreshruitandveg-etablesusingbulkasepticoodprocessingisocusedonreducingpost-harvestlosses.LossiswhathappensbeoreitgetstotheconsumerNelsonsays.Thereareallkindsolossesanditsreallysevereashighas50percent.Nowyoureproducingacropandweregoingtolosehaloit.Itjustdoesntmakesense.OallthegrainproducedinAricaNelsonsays60-70percentoitsstoredatthearm-level.Thereareallkindsolossesphysicalqualityungalinestationsandquantitative.InCambodiaNelsonsaysanewricevarietydoubledproduction.Buttheylosthaloitbecausetheyhadnowaytostoreithesays.InAghanistanmorethan50percentotheruitsandvegetablesarelost.Accordingtoa1999WorldBankreportpost-harvestlossesinIndiaamountedto12to16metrictonnesooodgraineachyearwhichcouldeedone-thirdoIndiaspoor.NelsonaPurdueUniversityproessoremeritusreerstoPurduesImprovedCropStorageprojectwhichaimstoincreasetheincomeoarmersinWestandCentralAricathroughtheuseoplasticgrain-storagebags.I50percentocowpeagrainatthearmlevelwereputintoairtightstorageoverallannualincomeintheregionwouldincreaseby255million.AterseeingthisneedNelsonwantedtohelpsmallholderarmerspreservetheircropwhileenhancingoodsaety.ThisledtothedevelopmentotheInternationalFoodTechnologyCenterwhichisaoodprocessing-basedcenterdesignedtolinkarmerstomarkets.TodaythereareinnovationcentersinSenegalandMalaysiawherearmerscanbringtheirproductandtestcleanandpackageittosell.Oritcanbemorecomplicatedandtheycandovalue-addedandmakecouscousNelsonsays.Thenanentrepreneurgetsstartedandithasasnowballeect.NelsonreerstotheoldproverbGiveamanafshandyoueedhimtoday.Teachamantofshandyoueedhimoralietime.NelsonlikestosayTeachamantopreserveafshandyoulleedhimhisamilyandhiscommunity.UnmetNeedsoftheNewFrontierGebisaEjetathe2009WorldFoodPrizewinnersayswhilereducinglossesiscriticaltherearemanymoreactorsthatcomeintoplayindevelopingnations.The2007-08oodpricecrisisprovedthatpopulationgrowthlackoemploymentandpovertyarealignedwithhungerTheWorldNeedsInnovationandPartnershipsTwoWorldFoodPrizelaureatesemphasizeareasofneedinmeetingthegrandchallengeoffeeding9billionpeopleby2050. 18SEEDWORLD.COMReachAmericasCanolaIndustryAdvertiseintheU.S.CanolaDigestTheofficialpublicationoftheU.S.CanolaAssociationandNorthernCanolaGrowersAssociationDoubleTroubleTwoInsectsWorthWatchingBlacklegBattleinNorthernPlainsFuelingUpforaFightBiodieselIndustryUnderThreatFARMBILLATLASTMAJORCOMMODITYTITLECHANGESMarchApril2014ThemosttrustedresourceforcompaniesfocusedongrowingtheirbusinessintheU.S.canolaindustry.EachissueoftheU.S.CanolaDigestreacheskeydecision-makersandinfluencers.FarmersProcessorsFoodManufacturersCropProtectionCompaniesSeedCompaniesExportersCall1-204-272-2595oremailcarmstrongissuesink.comforourmediakitandratecard.BooknowforourSeptOctmidtermelectionpreviewissueBooknowforourSeptOctmidtermelectionpreviewissueandpoliticalinstabilitysaysEjetaanativeoEthiopia.Andthatisnotgoodoranyone.EjetasaysthatAricaneedstorecognizelikethenationsothedevelopedworldthatittoocanmeetthegrandchallengesaroundoodinsecurityandloweconomicgrowthanddevelop-mentwiththepoweroscienceandtechnology.Butheemphasizesthatbusinessandtradeintherightpolicyenvironmentmustbecomplementary.Aricaseconomyisgrowingitsmicro-economicpoliciesareimprovingandor-eigninvestmentisfowinginhesays.YetAricahasnotbeenabletoscaleupexistingscientictechnologiestomeetthechal-lengesooodsecuritybecauseothelackohumanandinstitu-tionalcapacityandthepoliticalwilloleadership.EjetasaysAricaneedstorapidlybuilditshumancapacityitsscienticinrastructureanditspublicandprivateinstitu-tionsincludingtheinstitutionsohigherlearningresearchandengagementaswellasthegovernmentsandpolicyinstitutions.Itneedstoinvestitsownlegalresourcesaswellasaggressivelypursuetechnicalassistanceromriendlynations.The21stcenturyappearstobeaboutpartnershipsEjetasays.AndAricahasnochoicebuttogetinthemixwithsomesenseoclarityandengagement.TheWesternworldcannotaordtoignoreAricaanditspotential.Ourgreatestcompeti-tiveadvantageisinhumancapacityandinstitutionaldevel-opmentwithouruniversitiesandprivatesector.Wearegreatatenhancingknowledgeandbuildinginstitutionsosciencetechnologyandinnovation.ImaproductothetechnicalassistanceprogramwithmostomyeducationsupportedbytheUnitedStatesgovernment.AndIknowullywellwhateducationandknowledgecandoorapersonoraamilyandanation.Aricaneedstoturntothepoweroeducationsciencetradeandbusinesstoaddressthetriadothecontinentsmostpersistentenemiesilliteracyhungeranddiseasesandcommitnewattentiontogrowingeconomicopportunitiesoritspeopleandtoparticipateintheglobaleconomy.ThatswherewecanassistAricatobecompetitivetoengagewithusandtherestotheworldinbuildingahealthierglobaleconomy.Thereisnosubstitute.JulieDeeringKnownfordevelopingdroughtandStrigaresistantsorghumhybridsGebisaEjetahasenhancedthefoodsupplyformillionsofpeopleinsub-SaharanAfrica.PhotocourtesyofPurdueDepartmentofAgriculturalCommunicationTomCampbell 20SEEDWORLD.COMFARMERSINTHEUnitedStatesplantedarecord84.8mil-lionacresosoybeansthisspringaccordingtotheU.S.DepartmentoAgriculture.Andthemajorityothosesoybeansplantedatleast60percentusegeneticsdevelopedbyoneman.Inanindustryincreasinglydomi-natedbyahandulomajorplayerswhoveemergedasvictorsateryearsoconsolidation72-year-oldHarryStineoAdelIowastandsinaclassohisown.StineSeedCompanywhichHarrysatheroriginallyoundedinthe1950sasStineSeedFarmanditsafliatesnowownmorethan800patentsatleast750owhicharedirectlyrelatedtosoybeans.Stineemploysnearly400peoplein16states.ItsAmericaslargestprivately-ownedseedcompanyandtheourthlargestseedcompanyoverall.FORBESestimatesthatStinescom-panywhichalsobreedscorngeneticsisworthnearly3billion.HarryStineisnowreportedlythewealthiestmaninIowa.Hardtobelievesuchbigthingscouldstemromsomethingassmallasaseed.Myatherisageniuswithgenet-icssaysHarrys42-year-oldsonMyronwhoservesasvicepresidentosalesandmarketingorStineSeedCompany.Hethoroughlylovestoimprovegeneticsspe-cifcallywithregardtoyieldandperor-manceofeldcornandsoybeans.In1965HarryStinewasa23-year-oldarmemployeewhobecameinterestedinsoybeanbreedingaterfndingsomeunusualsoybeanplantsgrowinginoneohisathersfelds.Stinesawthevalueandadditionalproftopportunitiesthatbreedingdevelopingandgrowingnewerhigher-yieldingsoybeanvarietieswouldhaveorhiscompanyaswellasarmers.Whileyield-checkingthesoybeanlineshecametounderstandwhataconven-tionalbreedingprogramcouldbringtothesoybeanindustryandtogrowers.AtthetimesoybeanbreedingintheU.S.wasdonestrictlybyuniversities.HarryStinebeganasoybeanbreedingprogramwithourotherseedsmenthefrstoitskind.Retailsoybeanseedsaleseortsbeganin1979whenStinebegansellingsoybeanseedunderhisownlabelStineSoybeanSeeds.In1992inaddi-tiontobeingoneothetopoursoybeanseedcompaniesintheU.S.StinebegansellingcornandsotredwinterwheatundertheStinelabel.NOSTOPPINGSTINETwentyyearsaterbeingawardedthefrst-everU.S.soybeanpatentsAmericaslargestprivately-ownedseedcompanycontinuestoinnovate.BuildingALegacyItshissoybeanandcornbreedingeortsthathavemadeHarryStinesorenownedwithintheindustry.In1994StineSeedCompanybecamethefrstcompanyinU.S.historytoreceiveapatentonsoy-beanvarieties.Myatherhadtheore-sighttoknowthatihewasgoingspendallthistimeandenergydevelopinggeneticshehadbetterprotectthemMyronsays.Henowsellshisprizedsoy-beanandcorngeneticstomanyotheindustrygiants.Stinessoybeanseedsarenowhugelysought-aterandtheapproximately12companiesundertheStineumbrellaworkwithalltheindustryheavyweightsHarryandMyronStineofStineSeedCompanyinAdelIowaworktodeliverimprovedsoybeanandcorngeneticstothemarketplace. 22SEEDWORLD.COMUSCLLC.866-703-7472www.USCLLC.comsalesuscllc.comSeedTreatersScaleWeighHoppersCompleteUSCAutomationTri-FloContinuousTreatingPumpStandsMixTanksU-ToteDirectInjectBinFillConveyorsUSCBulkSeedSystemsIncludeUnderbinConveyorsTruckUnloadConveyorsSeedSeriesPortableStationaryConveyorsWalkingLegsVibratingHoppersAirOperatedBinGatesBoxDumporRe-bagHoppersWATCHUSCPRODUCTSINACTIONUSCistheonlycompanythatdesignsengineersmanufacturesandinstallscompleteBulkSeedSystemsfrombintotender.Withover14yearsexperienceUSCisapioneerinseedtreatmenttechnologyandthemosttrustedpartnerintheindustry.Ifyourelookingforthebestcallus-NoonemakesiteasierthanUSCtoconductresearchandbringnewprod-uctstomarket.WeworkwithpracticallyeverycompanyouttherethatsinthecornandsoybeanmarketMyronsays.Asasmallerprivately-heldcompanyitsadvantageousorustohavethoseconnectionswiththemanyresearchcom-panieswedo.Withoutthoseconnectionswehavelessknowledgeoourproductsandlesstooerourcustomerbase.StineSeedisuniquerelativetosomeothebiggerglobally-knownbrands.Theresamarketouttherethatlikeswhatwerepresentaamily-basedmoderatelylargeseedcompanyMyronsays.Thatbringsalotoopportunity.BecauseotherevolutionarybreedingworkstartedbyHarryStinetheStinebrandwillnowhaveaccesstopracti-callyeverynewherbicidetraitplatormthatwillbeavailableinthenearutureMyronnotes.Wearetheonlycompanyinvolvedwitheachsoybeantraitplatormavailableormid-decadereleasehesays.Stineworkswithresearchinstitu-tionsaroundtheUnitedStatestoconductsoybeanresearchthesortoresearchthatsledtothisyearsrecordo84.8millionacresosoybeansplantedintheU.S.up11percentromlastyear.PartothatjumpisduetoimprovedgeneticssaysLauraLindseyOhioStateUniversityExtensionsoybeanspecialist.ShesworkedwithStineSeedinherresearchandagreesthatStineisaamiliarnamebecausesomanyotodayssoybeangeneticsoriginatewithoneamilybusi-ness.Theyreuniquethatwayshesays.OnthecornsideStinehasanumberonewhigh-yieldgeneticsunderdevelopment.HarryStinehopestorevo-lutionizehowcornisgrownandtherebydoubleworldcornoutput.Hehasbredcorntogrowatahigherdensitywithshorterplantsandleavesthatattractmoresunlight.Additionallythiscorncanbeplantedinnarrowerrowssignif-cantlyincreasingyields.ThatsbringingaverynewtwisttohybridcornproductionwhichisalotounMyronsays.Itsnotsimplytakingcornhybridsandplantingthemthicker.Itsactuallychangingthegeneticstoworkinthatenvironment.GrowingTheFutureItsnosecretthatsoybeanacreageisontheriseintheU.S.InadditiontoimprovedgeneticsLindseysaystheindustryalsohasMotherNaturetothankorthat.Soybeansareveryproftable.Thatsahugereasonortheboomshesays.InOhiowehadsomearmersswitchromcorntosoybeansthisyearbecauseitwassowet.Wevejusthadsomuchrainespeciallyincen-tralOhiothatarmerseltlikeplantinglatewithcornwasgoingtobemuchlessproftablethanplantinglatewithsoy-beanssotheyplantedsoybeanatersoybean.Whetheritstheweatherortheben-eftsoimprovedgeneticsStinewillonlycontinuetobeneftromtheriseothesoybean.Therearesomechallengesaheadthough.Deregulatingthenewtraitplat-ormshastakenmuchlongerthananyoneeveranticipatedMyronsays.StillStineSeedCompanyhastoplanortheutureandcantwaitaroundorthosenewtraitstobeapprovedbeoreitdoesso.ItstoughbuttheresnorealstrategyoritMyronadds.Itsaboutplanningdeterminingtheprobabilitythatsomethingwillbederegulatedsoyoucanmarketitandmakesureyouhaveproductionwhereitneedstobe.MarcZienkiewicz AGRAspecializesinthecompleteseedplantfacility.WemanufactureequipmenttohelpyouateverystepoftheprocessfromourmaterialhandlingsystemstoourpatentedGEN-ELbucketelevatorstoourhigh-capacityhuskchoppersystemstooursingle-passdouble-passandcombinationseedcorndryers.Everythingwedoistailoredtotakeyouefcientlyfromstarttonishthroughtheentireseedproductionprocess.Fromreceivingtohusk-sortandchoppingtodryingshellingbulkstorageload-outsizingbaggingandwarehousestorageAGRAhasacustom-designedsolutiontomeetyourneeds.DesignEngineeringSteelFabricationMillwrightErectionEquipmentInstallationProjectManagementConstructionManagementProjectAssuranceSolutionsTurnkeyfromtheGroundUpSpecializedinSeedSpecializedindesign-buildseedconditioningplantsgrain-handlingequipmentandbulkstoragefacilities.Committedtomeetingeachofourcustomersspecicneedswiththeultimategoalofensuringqualityandefciency.AGRAistheseedindustrystopchoiceforgeneralcontractors.excellenceinTurnkeyAbility.Reliability.TMAGRAIndustriesAgProcessingandBio-EnergySystemsAGRAIndustries1211WWaterStreetMerrillWI54452800-842-8033www.AgraInd.comAGRAIndustries 24SEEDWORLD.COMDELEGATESOFTHEInternationalSeedFederations2014WorldSeedCongressmadeprogressonanumberorontsincludingpositionsonlow-levelpresenceinternationaltreatiesandaninternationalstandardonthemovementoseed.Theyalsoelectednewleadership.ThegeneralassemblyunanimouslyelectedAlvaroEyzaguirreromChileaspresident.EyzaguirreisthefrstISFpresidentromSouthAmerica.Duringhisacceptancespeechheoutlinedtheneedorastrongcollaborationbetweentheseedindustryarmersgovernmentsassociationsnon-governmentalorganizationsanduniversitiestorespondtotheunprecedentedchallengesoincreasingoodproductionandclimatechange.IntheaceoanincreasinglyregulatedenvironmentEyzaguirreurgeddelegatestoworktogetherwithinISFtoenhancetheimageotheseedindustry.TheBusinessofSeedOneothefrstmeetingswastheBreedersCommitteewhichocusedoninternationaltreaties.Duringthemeetingleadershipdiscussedaccessandbeneftssharinginternationalagreementsandtheadoptionoapositionpaperontheimplementationonationalpoliciesorlow-levelpresencewhichwasapprovedduringthegeneralassembly.Thepaperstressestheimportanceoscience-basedpracticalandtransparentLLPpoliciesthatgovernmentsshouldadopt.AnkevandenHurkwhoservesasthechairortheISFsSustainableAgCommitteeledthediscussiononinternationalagreementsandaccessandbeneftsharing.TheNagoyaProtocolwhichisaninternationalagreementthatwasadoptedbytheConventiononBiologicalDiversityin2010thataimstosharethebeneftsarisingromtheutilizationogeneticresourcesinaairandequitablewayhas37countriesratifedvandenHurkreported.Theprotocolmusthave50ratifcationsbeoreitcanbeenteredintoorce.Thecommitteeexpectstoreachthe50markin201415.AspartothediscussiononinternationalagreementstheInternationalTreatyonPlantGeneticResourcesorFoodandBeijingplayedhometotheglobalseedindustryasdelegatesworkedtoeliminatetradebarriersandpromotetheinternationalmovementofseed.Attheopeningofthe2014WorldSeedCongressWangYangvicepremierofthePeoplesRepublicofChinawelcomedmorethan1300delegatesfrommorethan60countries.WORLDSEEDCONGRESSINSIDEtheAgriculturewashighlighted.TheNagoyaProtocolandtheITPGRFAocusonconservinggeneticresourcessustainablyusinggeneticresourcesandaccessandairandequitableben-eftsharing.ItsreportedthattheEuropeanUnionisamemberoboththeNagoyaProtocolandtheITPGRFAwhileSouthAricaisonlyamemberotheNagoyaProtocol.Indiaisamemberobothbutthetwoarenotharmonized.MeanwhileJapanisconsideringtheNagoyaProtocolandstudyingEUsimplementationotheagreement. 26SEEDWORLD.COMwww.biodiagnostics.net715-426-0246507HighlandDriveRiverFallsWI54022WHENYOUHAVEPEOPLELOOKINGOUTFORYOURBESTINTERESTSeknowthatyoursuccessiswhatultimatelyleadstooursuccess.Thatswhyestrivetobeyourpartnerinbusinessnotjustyourtestinglab.Manyoourpeopleonceworkedorseedcompaniesthemselvessotheyunderstandourresearchobjectivesandhowtotakeyourproductstotherontothepack.Throughteststhatincludemarker-assistedselectionQTLmappingandraitIDweefcientlyanalyzemillionsodatapointsandconsultwithyouoturnthedataintouseulinormation.AndwithexclusiveintegratedtestpackageslikeFirst-to-Marketyoursuccessiseasierthanevertoachieve.Putyourseedtestinconcernstorest.Contactustoday.THERESNEVERASEEDOFDOUBT.ButitwasnotedthatplantbreederspreertheITPGRFAtotheNagoyaProtocolbecauseitssimple.TheITPGRFAisonecontractthatrecognizesbreedersexemptionwithlimitedadministration.Howevertodateithaslimitedimplementationlimitedinclusioninthemulti-lateralsystemandlimitedmoneyinthebeneft-sharingund.ToaddresstheseconcernsISFlookstodevelopasystemthatissimpleandinclusive.Theorganizationisconsideringwhatalevelplayingfeldwouldlooklikesomethingthatsproportionaltoallusers.Theyarealsodevelopingcriteriaonhowthebeneftsharingundscouldbespent.ISPMAdvancesTheInternationalPlantProtectionConventionIPPCapprovedadratotheInternationalStandardstoPhytosanitaryMeasuresISPMspecifctotheinternationalmovementoseed.CountryconsultationsstartedinJulyandapprovalbyIPPCmembersisexpectedinApril2015tobeollowedbycountryimplementa-tionrom2016to2018.ISPMorseedisamajorsteporwardsaidGerardMeijerinkISFPhytosanitaryCommitteemembernotingthatitsonlythefrststepomany.TheseedindustrywillplayapivotalroleinhelpingothersullyunderstandtheISPMandwhyitsneeded.TheISPMisdesignedtodoourthings.Itwillprovideguid-ancetocountriestoprevententryestablishmentandspreadoregulatedpestsassociatedwithseeds.Itwillassessandmanagethepestrisksassociatedwiththeinternationalmovementoseeds.Itwillpromotetheharmonizedimportrequirementstestinganddiagnosticprotocols.Anditwillpromotetheuseoimportrequirementsandphystosanitarycertifcationsystemsthatarebettersuitedorseeds.SeedAppliedTechnologiesOneothelastmeetingsothecongresswastheSeedAppliedTechnologiesCommittee.ItwasreportedthatourdocumentsGuidelinesonLabelingTreatedSeedsIndustryGuidelinesorDisposaloSeedTreatedwithPlantProtectionProductsSeedTreatmentOperatorSaetyGuidelinesandGoodUsePracticehadbeencompletedandwillbeavailableonlineatworldseed.org.TheGuidelinesonLabelingTreatedSeedoutlinesthebroaderissuestoconsiderinormationrequiredbyregulationandorlabelandtheminimuminormationneededonthelabel.TheIndustryGuidelinesorDisposaloSeedTreatedwithPlantProtectionProductsaddressesconceptsorminimizingthedisposalotreatedseedvariousdisposalprocessesanddisposalverifcation.Italsooutlineswhatisnotconsideredtobeproperdisposal.SeedTreatmentOperatorSaetyGuidelinesprovidesrec-ommendationsorproperlytrainedpersonnelstandardizedandcontrolledprocessesappropriateassetssuchasequipmentandacilitiesandworkersaetyprograms.GoodUsePracticeGuidelinesspotlighttheroleoprimarystakeholdersincludingsuppliersapplicatorsseedsellersdis-tributorsandarmers.Italsohighlightsstate-o-thearttreatingacilitiestechnicalcomponentsandeducationalgoalsthatcomprisethem.Principlesoutlinedintheguidelinesneedtobeimplementedorproperuseandstewardshipothetechnology. 28SEEDWORLD.COMMeetMichaelKellerLastbutnotleastISFhashiredMichaelKellerasitssecretarygeneral.KellercomestoISFromDuPontwherehestartedwithPioneerbuthassinceacquiredextensiveexperienceincropprotectionoodandeedissuesandrenewableresources.Michaelhasprovencapacity-buildingabilitiesanddeter-minationsaidTimJohnsonormerISFpresident.Withastrongtrackrecordandmorethan15yearsoexperienceheunderstandspublicpolicyregulatoryrameworksandpublicaairs.ThroughMichaelsworkwiththenationalseedunionhehascreatedcohesionandobtainedconsensusamongmembers.KellersnativelanguageisGermanbutheisalsoluentinEnglishandFrench.Kellerbelievesincontinuingeducationandisalie-longstudent.HiseducationrefectsthiswithabachelorsinlawromtheUniversityoManheimaPost-graduatediplomainpoliticalscienceamastersinEuropeanlawandacycleopost-graduateEuropeanstudies.KellerstartedhiscareerworkingortheFrenchSenateandthenhadaleadingroleintheMayorsAssociation.Herep-resentedconstituentsinterestsattheEuropeanlevelandregularlyinteractedwiththeOrganisationorEconomicCo-operationandDevelopmenttheFoodandAgricultureOrganizationandtheWorldBank.Ilookorwardtomovingtheindus-tryorwardanddoingwhatsbestorallISFmembersKellersaidnotingthatheplanstoocusonthecommonalitiesamongmemberstohelpbuildapositiveimageortheseedindustry.LorenaPahlandJulieDeeringTheTechnologySub-Committeereportedthatithadbeguntocompileinormationtocreateadditionalguidelinesidentiyingcriteriaoqualitytreatedseedandhighlightingthebenetsoseedappliedtechnologiestohelposterapositiveenvironment.TheRegulatorySub-CommitteewhichocusesonthreeworkstreamsollowedtheTechnologySub-Committeereport.Biologicalsminoruseworkstreamandimportexportregula-tionsotreatedseedarethethreeocusareas.Individualsinvolvedinthebiologicalsworkstreamareharnessingeortstoshareexperiencesonbiologicalactivitiesestablishbenecialassociationsimplementintegratedpestman-agementstrategiesharmonizeregulatoryapprovalanddeploysaestewardshipothetechnology.Individualsinvolvedintheminoruseworkstreamareworkingtoimprovetheaccessibilityotoolstocontroldiseasescollectinormationonactivitiesandreleaseapositionpaper.Individualsinvolvedintheimportexportregulationsotreatedseedareocusedontransparency.Theyareidentiyingregulationsandassistingwithlegalcomplianceissues.AdditionallytheCommunicationsSub-Committeereportedthatitstryingtoimprovepeanutandsorghumseedqualitybyassistinginareasthatexperiencesignicantproduc-tionissuesduetodiseaseinSouthArica.IncoordinationwiththeGetzFoundationtheCommunicationsSub-Committeeseekstoestablishbetterproducerpractices.Thesub-committeeputorthaundingproposalthatwillenabletherststepinbuildingaseedindustryinArica.Thegroupisalsoidentiyingresourcestohelpimproveinternalandexternalcommunicationswithmembersregionalorganizationsandstakeholders.TheInternationalSeedFederationwelcomedMichaelKellerassecretarygeneral.PhotocourtesyofDuPont TheSeedKOTErangeofproductsisdesignedwithseedenhancementinmind.KannarEarthScienceLtd.2220NorthmontParkwaySte250DuluthGA30096Phone678475-1155Fax678623-5849www.KannarGroup.comGETSTARTEDTODAYTolearnmoreabouthowKannarSeedKOTEcanhelpyouenhancethetrueIPtraitsinyourseedwhileofferingsuperiordustcontrolandflowabilitycontactusat678475-1155.STANDOUTINTHECRYouhaveinvestedinyourseedsnowboostitwiththebestpossiblandenhancements.TheKannarSproductsisdesignedwithseedeurmicro-formulationtechnologcoatingssuperiorinconcentratioKannarSeedKOTEproductsarefoodusepesticideinertunder40.950andor.960.PlusourseedccompatiblewithallkindsofmachicommonlyusedintheseedenhaSeedKOTE-VisiblyDifferentforVisibleResults. ThisarticleispartofSeedWorldsongoingProtectingPollinatorsseriesbroughttoyoubyBayerCropScience.Hereyoulldiscovertheanswerstohelpimprovebeehealthstewardshipasresearchersuncoverthem.Inthisarticleyoulllearnabouttwoprevalentdiseasesthataffecthoneybeehealth.Plusexpertsprovidetipstohelpdiagnosethepresenceofdiseaseinhoneybeehives.protectingpollinatorsDISEASESWREAKHAVOCONHIVESSupportedbyWithouthoneybeesitsestimatedthatfoodproductionwouldsignificantlydecrease.Forthisreasonmanystatescompaniesuniversitiesandorganizationshavebeenputtingresourcestowardprotectingpollinatorsfromamyriadofthreatsincludingdiseases.Forthe2013-14winterapiaristsreportedthat23.2percentofmanagedhoneybeecoloniesintheUnitedStatesdiedaccordingtoaDepartmentofAgriculturereportdoneincollaborationwiththeBeeInformedPartnership.Duringthepastsixyearswinterlosseshavebeenaveragingabout30percentreportsUSDA.Thisratethreatenstheviabilityofbeekeepingoperations.TwoofthemostprominentdiseasesinhivesareEuropeanfoulbroodandAmericanfoulbroodsaysSarahMyersapiaristandeventmanagerforBayerCropScienceinResearchTrianglePark.Sheexplainsthatbothdiseasesarebacterialandhavebeenplaguingbeessincetheearly1900s.MyerssaysAmericanfoulbroodPaenibacilluslarvaeisextremelycontagious.RobSnyderaUniversityofCaliforniaExtensioncropprotectionagentsaysAmericanfoulbroodisintroducedtothehivebydriftingbeesfromnearbycoloniesandinfectedequipmenttoolsandclothing.TheinfectionbeginswhensporesenterthehiveandthenfoodcontaminatedbysporesisfedtothelarvaebynursebeesSnydersays.Oncesporesareinthemidgutthebacteriatakeoverusingthelarvaeasasourceofnourishment.Afterthecellsaresealeddeathoccurs.JamieEllisaUniversityofFloridaassistantprofessorofentomologysaysAmericanfoulbroodisnoteasytodiagnose.EllisprovidesafewtipsfordiagnosingAmericanfoulbroodinhives.AmericanfoulbroodinfectsQUICKFACTPollinationisresponsibleformorethan15billioninaddedcropvalueparticularlyforspecialtycropssuchasnutsberriesfruitsandvegetables.HoneybeelarvaeinfectedwithAmericanfoulbroodbecomeastringymassofmaterialthatlaterdriesandcarriesthesporesthatmightinfectotherlarvae.30SEEDWORLD.COMPhotocreditVirginiaWilliams larvaebutinfectsprepupaorpupaheexplains.Ifyoulookatahealthycellfromaside-viewittypicallyhasadomeshape.Butwithaninfectedhivethecellcapsareusuallyperforatedorsunken.Thisisthefirstsigntoabeekeeperthattheremightbeaproblem.ForbeekeeperswhoseepuncturedsunkencellsEllisrecommendsremovingthemandlookinginsidethecell.Americanfoulbroodkillslivingbeesandtheyshrivelandfalltothebot-tomofthecellhesays.Youcanpullthecelloutandtiltitsoyouarelookingatthebottomofthecelltoseethescales.Twootherindicatorsarethepresenceofatongueandtheropytest.ItsnotreallyatongueEllissaysexplainingthatasthebeeshrivelsitleavesbehindpartofitsanatomylookinglikeatongue.Fortheropytestfindoneofthosepuncturedcellcapsandremoveit.Findastickorpieceofstrawandstiritinthecell.Whenyoupullitoutiftheresaropinessorstringinessthatsanindicator.UnlikeAmericanfoulbroodEu-ropeanfoulbroodMelissococcusplutoniusisnotascontagiousordetrimentaltohivesMyerssays.ItsoftenfoundwhennectarflowsaresporadicorthereisaninsufficientnumberofnursebeestoattendthebroodaddsSnyderwhosaysitstransmittedwhenbacteriabecomemixedwiththebeebreadnectarordilutedhoneyandthenfedtolarvae.Europeanfoulbroodaffectsthelarvaeandkillsitinaboutfourtofivedays.ThisdiseasedoesnotcreatesporesmeaningonceitdisappearsitsgoneEllissaysnotingthatbeescantypicallytakecareofthemselvesandmakeitthroughiftheyhavegoodhoneycomingin.Ahealthyhoneybeelarvaetypi-callyliesinthebottomofacellintheshapeofaCthatswhytheyrecalledClarvaeEllissays.HealthylarvaearewhiteorHoneybeescantsuccessfullysurviveinthewild.Itsuptobeekeeperstoproperlymanagethem.SarahMyersSEPTEMBER201431light-coloredandhaveashinyappearance.WheninfectedwithEuropeanfoulbroodthelarvaeturnyellowandbrownloosetheirshinyappearanceandaretwistedintheircell.Theyalsohavearanksmell.ManystateshavestateapiaryinspectionprogramsthatcanhelpbeekeepersinspectforthepresenceofAmericanfoulbroodorEuropeanfoulbrood.HoneybeescantsuccessfullysurvivenaturallyinthewildMyerssays.Itsuptobeekeep-erstoproperlymanagethemandIknowfirsthandthatitsverydifficult.AttheBeeResearchLabinBeltsvilleMarylandentomologistJayEvansstudiestheeffectsofbacterialpathogensonhoneybeehealthandsurvival.PhotoCreditPeggyGreb DISCOTMFilmCoatLiquids-lowdustoffandexcellentplantabilityEncrustingPelleting-seedbuilduptoimproveplantabilityDisinfection-cleanseedsforhealthyplantsPriming-increasespeedanduniformityofgerminationAdditives-enhanceplanthealthandincreasedyieldsINCOTECyourreliablepartnerinprovidingcomprehensivesolutionstoallyourseedneedsGettingthemostoutofyourseedwww.incotec.com 34SEEDWORLD.COMSEEDSELECTIONCANbeanoverwhelmingtaskorsomearmers.Unortunatelyunmetexpectationscanleadtodisappointedcustomersandewerrepeatcustomersleavingseedsuppliersguessingwhatwentwrong.Weaskedarmersromvariousregionsothecountryabouttheirhabitsandpreerenceswhendealingwithsuppliersandoundsomeprettycommontrendsnomatterthesizetypeorlocationooperation.WhatdoyoulookforwhenchoosingaseedsupplierGSIliketoseegoodservice.RZOneotherstthingswelookorisqualityproduct.Wewantsomethingthatconsistentlyperormsorusbutserviceisalsoextremelyimportant.Wewanttoormalong-termrelationshipwiththedealer.CTVarietytrialresultsarehowwemakemostoourdecisions.Wecangatherallthatdataattheendotheyearandseetheyieldsandotherqualities.Thatsprobably80percentto90percentohowwemakeourdecisionsbutwealsoworkwithlocaldealerswhohelpusndagoodproductandwhoareverycompetitiveontheirpricing.WouldyousayitsaboutabalanceofseveralfactorsSAItsjustlikeanybusiness.Welookorreturnoninvestment.Withcorntherearealotovariablesinseedcosts.Werelookingoragronomicstrengthsthataresuitedtoourareaandthatarecombinedwithuseultechnologytraits.Youalsoactorinthecostversusthebenetsaswellastheservice.HowcansuppliersofferexceptionalservicetotheircustomersJMAcurrentseedsalesrepresentativeIworkwithspenthaladaylastyearwithmejustlookingatcropsandtryingtounderstandthegroundImarmingsohecanhelpmepickproperhybrids.Thatsservice.HowarethoseneedsdifferentwhenselectinganewseedvarietySAIvehadcompaniesthatsetasidesomeothesalesrhetoricandstarttalkingaboutwhatisinthescienceotheirseeds.CTIliketoseeon-armtesting.Withwheatcompaniesalotothemdoparticipateinon-armtestingbutthesorghumandsunfowersuppliersdontasmuch.Iwecansee10dierentvarietiesplantedrightuptheroadthatreceivedsimilarrainallitreallyhelpsusmakeadecision.WhenyouhaveaperformanceissuehowcanasupplierbestreactJMIhadaeldwheresomethingwasdenitelywrongagronomicallyandmysalesrepresentativesentagronomistswhotooksoilsamplesanddidtissuetests.HewasjustascuriousasIwas.Itsmostimportantthattheyworkwithustogureoutwhattheissueisandhowitcanberesolved.HowhavecompaniesfallenshortinmeetingyourneedsSAInshortitsusuallyjusttheirbusinesstacticsthingslikepricingschemesWhatFarmersWantAreyoudeliveringTheresalotofpressuretomeettheexpectationsoffarmersandcapturemarketshareintodayscompetitiveenvironment.SeedWorldsitsdownwithselectfarmerstogettheirfeedback.PhotoUnitedSoybeanBoardGregSvenningsenarmsabout1800acresowheatcornandsoybeansinthesoutheastcorneroNorthDakota.HeservesonthestateWheatCommissionandasadirectorontheDakotaPlainsCo-opboard.GSRogerZylstraispresidentotheIowaCornGrowersAssociationandarmsapproximately700acresocornandsoybeansinLynnvilleIowa.RZChrisTallmanarmsapproximately5000acresineasternColoradogrowingmostlywheat.Healsoplantssomesorghumandsunfowers.CTScottAverhoffownsandoperatesSARAFarmswithhiswieArleenintheblacklandprairieoTexas.Hegrowscornwheatcottonsorghumandrunsacowcaloperation.SAJohnMotterarmsabout700acresocornandsoybeansatMotterFarmsinJeneraOhio.HeservesontheUnitedSoybeanBoardandtheOhioSoybeanCouncilsBoardoDirectors.JMMeetthePanel SEPTEMBER201435Lowprolehighcapacityportablesystem.Convenientlyunloadupto10000BPH270TPH.Approachrampsconvenientlyoldorultranarrowtransport..SelectromElectricorHydraulicDrive.Oversizehopperwithfexiblerubberbeltingsimpliestrailerpositioning.larnmoraboutthHuthinsonHighCapacitPortableHoppercallustodayat1-800-523-6993.RIVE-OVCHAINCOHIGHCAPACElectricurnisheseconomirelialedHdraulicDriveisaavailable.Ratchydrconeinorcedspringloadedrampswilloldornarrowtransortwidth..delegP.O.Box629ClayCenterKansas67432Ph.785632-2161FAX785632-5964www.hutchinson-mayrath.comTHEWORLDOVERMOVESAWORLDOFGRAINutchinsonHINDUSTRIESINC.www.facebook.comhutchinsonmayratFollowourHutchinson-Mayrathchannelandover-complicatedwaystoorder.IunderstandwhytheydoitbutIdontwanttoplaygames.JMIrememberatimewhenwehadanemergenceissueinasoybeanfeldandthedealercameouttolookatthefeldandtriedtosayitwasbecauseohowitwasplanted.Iaskedhimaboutthebeansthatlookedgoodplantedrightbesidetheothersknowingtheywereacompetitorsseedplantedthesamewayonthesameday.Hedidntwanttoadmittherewasaproblemwithhisseedanddidnttrytomakeitright.HaveyoueverhadanissuewhenaparticularcompanycouldntsupplyyourorderCTAewtimesbutmostseeddealersIknowwillbendoverbackwardstogetuswhatweneed.Usuallywecanworksome-thingouteveniittakesaewextradaysorthemtoshipitinromMissouri.DoyouprefertobuyyourseedfromonesupplierormultiplesourcesCTWebuymostlyromonesupplierbecauseithereareissueswithperormancewecangotothemtheollowingyearandseewhatdealtheycanmakewithus.Withmultiplesuppliersitisntaseasytodothat.SAThisyearwepurchasedseedromtwodierentcompaniestosourcewhatweneeded.Itsaboutfndingthatsweetspot.Itallcomesbacktogettingthebestreturnoninvestmentwiththevarietiesweneed.WhatarethedisadvantagestodividingupyourorderRZAsaarmerwithlessthan1000acresIhavetodecidehowmuchomybusinesstogivetoonecompanybecausethevolumediscountsaddupsignifcantly.CTThatswheretheideaoeconomiesoscalecomesin.WhatelsemightimpactyourdecisiontosourcefrommultiplesuppliersJMIusetwocompaniesbecausethereisanewtraitonthemarketwithtwocompaniesoeringit.Iwanttohavearelation-shipwithbothothemasaUnitedSoybeanBoarddirector.GSOurlocalco-ophandlesdierentcompanieswhichworkswellbecauseIdonthavetogooutandsourcedierentcompa-nies.Ihaveavarietyoselectionswithinthecooperative.DoesitmakeadifferenceifyoureworkingwithalargenationalsupplieroramorelocalcompanyCTItswhatmakesthemosteconomicsense.IIhavetogotoanationaldealertogetacompetitiveoerthatswhatIdo.ButithelocalcompanycanoermethesamedealIdprobablygowithhimbecausehesinmycommunityandIwanttosupportthat.WhatarethebenetsofusingasmallerregionalcompanySAWereinaringeareaorgrowingcorn.Alotomajorcom-paniesdontdevelophybridsorourareasoItendtoleantowardmoreregionalcompaniesthatconcentrateontheagronomicssuitedspecifcallytoourgrowingregion.GSRegionalseedmightperormbetterbecauseitsmoresuitedtothisparticularclimate.Largercompaniesseedismoremassproducedsoitslessspecialized.HowdoperksfromcompaniesimpactyourdecisionCTIncentivescanbenice.Somehaveprogramswhereyouearnpointsthatyouredeemorgitcardsorotherthings.TheyreOKbutitdoesntmakemuchoanimpact.SAIknowsomecompaniesarecateringtothoselargeordersoeringvacationpackagesorotherthingslikethat.Ourarmisntreallyatthescaletobeneftrommostothosetypesothingsbutwepayoritbecauseallthosethingshaveacost.JMThebiggestperkthataectsmydecisionisapricediscount.OcourseyoumightalsogetahatorajacketandthosearenicebutIcanbuythosethings.Ihavetoconsiderwhatthathatisreallycostingme.Theresnosuchthingasareehat.Sothethank-yougiftordiscountafteryouvemadeapurchaseisntasstrongamotivatorasotherdiscountsGSGenerallyIselectavarietyfrstandworryaboutprogramslaterbutIdontlikemostprogramsbecauseyoureoverchargedontherontendinexchangeorabeneftonthebacksuchasarebate.Idratherhavethediscountupront.Itsaboutfindingthatsweetspot.Itallcomesbacktogettingthebestreturnoninvestmentwiththevarietiesweneed.ScottAverhoff 36SEEDWORLD.COMCTIftheycansellmetheproductcheaperandnotgivemethoseperksIdprefertheydoitthatway.WhatotherfactorsdoyouconsiderJMWehavetorememberthatwerenotjustgrowingsoybeansweregrowingoilandmeal.IfImonlyconcernedaboutyieldIveleftsomethingonthetable.Ialsocantjustshopoilcontentorproteinlevelsandignoreyields.Ineedtobeabletogetabetterqualitybeanandhavecompetitiveyieldswhiledoingso.EveryfiveyearsPurdueUniversitysCenterforCommercialAgricultureconductsalargecommercialproducersurveywhichmeasureshowfarmersmakedecisionsinformationandbuyingpreferencescustomerloyaltyandattitudestowardgrowth.ThissurveyisimportantbecauseproductionagricultureischangingandthemarketplaceischangingrapidlysaysBrentGloyaprofessorinPurduesDepartmentofAgriculturalEconomics.GloywhopresentedtheresultsasapartoftheAmericanSeedTradeAssociationsSeedLeadershipProgramatitsannualconventionsaysitsimportanttonotethatitsnotaone-size-fits-allsector.Weneedtohavedifferentiatedstrategiesforeachfarmingsectorthemid-sizefarmerthecommercialfarmerandthelargerfarmerhesays.Morethan1670farmersrespondedtothesurveyandofthose771grewcornandsoybeans.Mid-sizefarmersarethosewhofarm300to1499acresofcornandsoybeans700to3499acresofwheator200to2099acresofcotton.Commercialfarmersarethosewhofarm1500to4999acresofcornandsoybeans3500to6999acresofwheator1100to2999ofcotton.Largefarmersarethosewhogrowmorethan5000acresforcornandsoybeansand7000acresforwheator3000acresofcotton.Hereareafewkeypointsfromthesurvey.Gloyexplainsthatthedecision-makingisbeginningtoshiftdowntotheyoungergeneration.Whatareyoudoingtoshiftthatrelationshipstrategydowntothenextgenerationheasks.Whenlookingathowfarmersusecustomservicesthesurveyresultsshowthatverylittleseedingishiredoutlessthan10percentincomparisontofertilizerandcropprotectionapplicationswhichrangesfromanywherefrom5percentto65percent.WhydofarmersusecustomservicesGloysaysitsallaboutimprovedtimeliness.Thisissomethingthatisveryimportanttofarmersanditdoesntmatterthesizeofthefarmhesays.Wheretherearedifferencesamongfarmoperatorsishowtheyspendtheirtime.Mid-sizepeopletendtobemorefocusedoncontrollingcostsGloysays.WhatdifferentiatesthereallylargeonesTheyaremuchmorelikelytobefocusedonmanagingpeople.Whileoutputpricesareimportanttofocusonitsreallyhardtogetthehighestpricesallthetimeandthoselargefarmersrealizethat.PRODUCTPERFORMANCEISCRITICALTOLARGEFARMERSJulieDeeringButGloycautionsnottoassumethatmanagingpeopleisapinch-pointforalllargerfarms.Dontthinkthatsanautomaticwaytoengagethemhesays.Productionisveryimportanttomostfarmersbutwasthemostimportanttocommercialfarmers.Yieldoutputpricesandinputpricesarethethreebigriskstheycareabout.Thesethreethingswillresonatewithyourcustomersregardlessofsize.Inthesurveydatashowsthatfarmersexpectalotfromtheirsalesperson.FarmerssaidtheywanteditallGloysays.Themostimportantisfollow-upserviceandtheleastimportantwascallingonthemfrequently.Theyalsoratedthebestpriceandrelevantandtimelyinformationasveryimportant.Accordingtothesurveywhenbuyingseed18percentofthecustomerbasealwaysputpricefirstfollowedcloselybyperformanceknownasaprice-performance-relationshipbuyer.HoweverdatashowsthatlargefarmersarewaymorefocusedonperformancethantheothercategoriesoffarmersGloysays.Aswegotothelargeproducerstheperformancesectoractuallyexpandsto78percentofthecustomerbase.Keepthisinmindtheyaremoreperformancedriventhanpricedriven.Whenlookingtopurchasecropprotectants59percentofallfarmersareperformancedriven.Whenlookingatonlylargefarmers72percentarefocusedonperformancewithpricecloselyfollowing.Howeverforthefertilizersegmentthetidesbegintoshiftwithmoreemphasisonrelationship.Surveydatashowsthat17percentofallfarmersarerelationshipbuyerswhenpurchasingfertilizer.ThisisthebiggestsegmentfocusedonrelationshipsGloynotes.Whenyoulookatjustthelargefarmersabout10percentofthemarerelationshipbuyers.Forsourcingcapital46.3percentofallfarmerssaytheyrepricebuyersproductperformancedoesntsellaswellGloysaysnotingthatitsstillperformanceandthenpriceforlargerfarmers.ThesethingsarereallyimportanttofocusonGloysays.Farmersareperformancebuyersandtheyarelookingforthisinformation.WhodotheydependonTheydependonthelocalguyssalesrepsagronomistsandotherfarmers.Itsaboutcommunicatinginformationtothem.Itsnotjustaboutpricebutpriceisimportant.IfyoucancommunicateproductperformancethenIthinkyouvegotashotwiththem.SohowcanseedsuppliershelpJMCommunication.Alotofgrowerslookataseedbrochureandtrytopickthehighestyieldbecausetheydontfeelrewardedforoilorproteincontents.RZFrommyperspectiveitsreallyaboutrelationshipsandinformationflow.Accesstoinformationisoneofthebiggestchallengesweface.MelissaShipman Learnmoretodayatwww.AgroProtection.comTollFree1-800-667-2992TwitterAgroProtectionWhatdoesIntellectualPropertyProtectionlookliketoyouDOFARMAUDITSSCAREYOU 38SEEDWORLD.COMINTERNATIONALAGRICULTURALDEVELOPMENTBYDENNISTHOMPSONAbundantResourcesAreNotanEntitlementWILLSUB-SAHARANAFRICAbethenextBrazilwhenitcomestosoybeanproductionGovernmentsandnon-governmentalorganizationsattheorerontocapacity-buildingeortsbelievethepotentialexistsbuttheroadtogettherewillbelonghardandullopotholes.Imnotsayingitcanthappenitsjustnotgoingtohappenovernight.Plantbreederswhostrivetodevelopvarietiesordiverseandemergingagriculturalsystemsmustworkunderextremelylimited-resourceconditions.VeteransoybeanbreedersBrianDiersandRandyNelsonattheUniversityoIllinoishelpedmebetterunderstandtherealitiesbreedersaceinworkingtodevelopasoybeanindustryinArica.Theyacknowledgethattheresstrongdemandorlocally-adaptedvarietiesonon-GMOseedwhichcanbesavedandreplantedbyarmers.Howeverthelackointellectualpropertyprotectiondampensinterestincommercialdevelop-ment.NonethelessacadreotalentedAricanshaveexpressedinterestindevelopingsoybeanbreedingprogramsbuttheylacktheresourcestogetthejobdone.ResourcesaLimitingFactorTheabsenceobreedingprogramscoupledwiththelackolocalpracticalexperienceimmediatelyputsbreedersatadis-advantage.Itbeginswiththeirrstconsiderationsastheyselectasuitablegermplasmplatormtobuildaprogram.Becauseoalltheunknownsthetimerequiredtoachieveresultsisexpectedtobelonger.Thisiscostlybothinrealtermsandintherealizationobenetbyarmers.Fromacommer-cialperspectiveonemustalsoconsidertimetomarketandmarketsharecapture.Keepinmindtheseconsiderationsareallimportantandthebreedingprogramhasnotyetbegun.Onceinitiatedlaborquicklybecomesalimitingactor.Inmanycountriesthereisvirtuallyacompletevoidomecha-nizationinbreedingprogramsewcapitalresourcestobecomemechanizedandlimitedavailableuelsuppliesorlackoreliableelectricgridsneededtopowerthemonanongoingbasis.OnemightgetbyOKwhiletheprogramremainsatthenurserylevelbutoncematerialsbegintobulkorwide-scaletestingitbecomesadierentgame.Evenasmallincrementomechanizationcanmakeahugedierence.Forexampletheavailabilityoasmallbundlethresherallowsresearcherstoobtainmoreandbetterresultsthanwhatisobtainedromthetraditionalpracticeolaborersbeatingharvestedsoybeanplantswithstickstocollecttheseed.Additionallydataneededtomakedecisionsmightbeskewed.Nelsonexplainsaninstancewhenonlytwotothreeparticipantsina20-to30-membercooperativetestingprogramsubmittedtestresults.Materialsweredevelopedanddistributedwidelyortestingbutlittledataresultedromtheeort.Onemustwondericriticaldecisionsorassumptionsmighthavebeenmadebasedonthelimiteddatageneratedbyonly10percentotheparticipants.IsowasthedatainterpretedcorrectlyInotmightthebreedingprogrambesetbackevenurtherDENNISTHOMPSONISDEDICATEDTODELIVERINGSOLUTIONSANDEMPOWERINGPEOPLEANDORGANIZATIONSTOSOLVECOMPLEXPROBLEMSRELATEDTOINTERNATIONALAGRICULTURALDEVELOPMENTANDGLOBALFOODSECURITY.HISCAREEREXPERIENCEANDINTERNATIONALCREDENTIALSINCLUDEEXTENSIONEDUCATIONAGRONOMYANDADMINISTRATION.Fromanagronomicstandpointsoybeansrequirerhizobiatopromotenodulation.IntheUnitedStatesonceinoculumisintroducedintothesoilitstaysoralongtime.Thisisnotthecaseintropicalsoilswhichdontmaintainrhizobiaorlongperiodsotime.ThismeanspotentialsoybeangrowerswouldperiodicallyneedtoreplenishrhizobiabutwithwhatresourcesLittleisknownaboutwhichrhizo-biaisneeded.Diersexplainsthatthereisinterestindevelopingpromiscuousvarietiesthatrespondavorablytotheindigenousinoculumoundinregionalsoilsbutthisisyetanotheruniquechallengetobreeders.Collaboratingsoybeanbreedersrommoredevelopedregionsmightbelimitedintheircontributionsbecausetheyarenotamiliarwithlocalagriculturalandculturalpractices.Nelsonreerstoanexamplewherecornwashand-plantedinrowsontopoconstructedridges.Whilehemightsuggesttheuseoapush-plantertointroduceasmalldegreeomechanizationhedoesntknowiresearcherswouldconsideradoptingthepractice.MoreimportantlywouldthearmerAgronomicresearchisunderwaytoevaluatetheridge-plantingsystembuttheresultshaveyettobedetermined.Followingtraditionisthenorm.ContrarytoconventionalthoughtDierswarnsagainsttheoveruseohigh-yieldingvarietiesromsimilarlatitudestothoseinvariousregionsacrossArica.Thisbeingadirectresultothegener-allylowertilitylevelsoundinmanyAricansoilsparticularlyrelatedtolowphosphorouseciencyandthetypicalarmersinabilitytoaccessphosphorous-containingertilizers.WhileallothesemightbereasontooregotheinvestmentintryingtodevelopviablesoybeanbreedingprogramsinAricaDiersandNelsonbelievethelong-termbeneitsoutweighthecosts.Thesphereotheirinluencewillbemuchgreaterandlastlongerthanwhatmightbeachievedbythemandotherslikethemfailingawayallalone.Breedingprogramswillbecomeestablishedandlegacieswillbeborn. Novozymesistheworldleaderinbioinnovation.Togetherwithcustomersacrossabroadarrayofindustrieswecreatetomorrowsindustrialbiosolutionsimprovingourcustomersbusinessandtheuseofourplanetsresources.LCOPromoterTechnologyisaregisteredtrademarkofNovozymesAS.2013Novozymes.Allrightsreserved.22066-22012-20905-01SWSuccessrootedinscienceToocoldtoowettoodry.Seasonafterseasonyourcustomersfaceachallengingpathtoasuccessfulharvest.ButseasonafterseasonNovozymesBioAgtechnologieslikeLCOPromoterTechnologyandPenicilliumbilaiihelpmanagethosechallenges.AstheworldleaderinbioinnovationNovozymesfocusesonsolutionsthatimproveplanthealthandperformance.Becausewhatsgoodforyourcustomerscornandlegumecropsisalsogoodforyourbottomline.Learnmoreatbioag.novozymes.com.Workwithusandseehowyoursuccessisrootedinourscience. 40SEEDWORLD.COMAfeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ConrmingSeedOrdersSTRATEGYAfeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.THENUMBERSTIEDtofarmersadoptionofstackedtraitswouldimpressexecutivesinanyindustry.AccordingtotheU.S.DepartmentofAgriculturesNationalAgriculturalStatisticsServicesome4percentofcornacreswereplantedwithseedbearingstackedgenevarietiesin2003.Adecadelaterthatgurehadgrownto71percent.Forthe2014growingseasonUSDAsnumbersindicatethatstackedseedcomprises76percentofcornacres.Seedcompaniesareintentonndingcontinuedsuccesswithstackedtraittechnology.Whilestacksarepopularexpertssaysalesarestillbasedonprovidinggrowerssite-specicrecommendationscoupledwiththeproperunderlyinggenetics.Asidefrommeetinggrowerswantsandneedsindustryleadersincreasinglyrelyonrepresentativesandsalesstaffattheretailleveltohelpfarmerswadethroughwhatcanbeacomplicatedbutverybenecialproductlineup.Thatmeansinthegrowingseasonstocomeseedcompanieswillinvestinmoreeducationtrainingandsupportforseeddealersandretailers.STACKSOFFERSOLUTIONSIfwelookatwhatfarmersaredemandingstackedtraitsarethemajorityofourlineupsaysDrewPorterDuPontAStackedTraitStrategyPioneersdirectorofproductmarketingfortheUnitedStatesandCanada.Theylovethesimplicityinsectcontrolanddurabilitythatcomewithstackedtraits.PorteraddsthatthepopularityofDuPontsAcreMaxfamilyofproductswhichincludestheindustrysrstintegratedcornrootwormrefugeproductnowrepresentsthree-quartersofallinsecttraitcornproductssoldforPioneer.AgReliantGeneticspresidentandCEOCraigNewmanagreeswithPorter.Stackedtraitproductshaveevolvedignicantlyduringthepast15yearsNewmansays.Therehavebeenmoreoptionsandimprovementswhichhavebeenadoptedquickly.Thecomplexityandspeedoftheevolutionofthenewstackedtraitswillcontinueespeciallywiththeemergenceofresistanceissues.Withadvancessuchasrefuge-in-a-bagNewmansaysthattheseedindustryhasbeenabletominimizeconcernsthatinthepastinuencedadoptionofstackedtraittechnology.Firstintroducingstacksforcommercialplantingin1998withRoundUpReadyandYieldGuardCornBorertechnologyAgReliantknowstheimportanceofminimizinggrowerconcernsasitsproductlineiscomprisedofmorethan80percentstackedtraits.Addressingconcernsandminimizingrisksarealsokey.GrowershaverapidlyadoptedstackedtraitssincetheirintroductionsbecauseofthebenetstheyprovideincludingyieldimprovementriskmanagementeaseofuseandoverallreturnoninvestmentsaysHankKingU.S.cornmarketingleaderforMycogenSeeds.THEROLEOFRETAILERSGROWSINIMPORTANCEASCOMPLEXITYINTHEMARKETEVOLVES.DrewPorterDuPontPioneerdirectorofproductmarketingfortheUnitedStatesandCanada.CraigNewmanAgReliantGeneticspresidentandCEO. SEPTEMBER201441MycogenSeedsisoneofthefewcompaniesintheindustrywithaglobalresearchanddevelopmentpipelineofgeneticsandtraits.ThebrandanditsparentcompanyDowAgroScienceshavealonghistoryofcreatingandbringingnewtraitstothemarketplace.KingsaysthecompanyoffereduptheworldsrstcornBtBacillusthuringiensistraitin1988foundgreatsuccesswiththeirSmartStaxRefugeAdvancedhybridsandnowanticipatetheintroductionofPOWERCOREwiththebroadestspectrumofabove-groundinsectcontrolin2015.PatSteinerwhoheadsupSyngentascornportfolioinNorthAmericasayspositioningstackedtraitsbeginswithlocation.Firstweconsidergrowerneedsbygeographyhesays.Forallexpectationsweneedtobringanumberofthingstogetherstartingwithglobally-sourcedgermplasmthatprovidesthebest-in-yieldpotentialanindustryleadingbreedingprogramtoenablethatgermplasmaswellasidentifyingstrongagronomiccharacteristicstobringtomarketandprotectallofthatpotentialwithcutting-edgetraittechnologyviaourGenuityplatformoftraitsWallersays.CurrentlyMonsantosmarketingeffortsfortraitszero-inonfunctionalbenetssuchaspestcontrolforcornrootwormcornearwormandblackcutworm.ModesofactionforcorntraitsarealsokeyWalleradds.Weemphasizeproductswithmultiplemodesofactionformaximumprotectionagainstpestsshesays.FortraitslikeGenuityDroughtGardHybridsthatprovidefarmerswithacombinationofdrought-tolerantgeneticsagronomicrecommendationsandtheindustrysonlydroughtbiotechtraitwefocusonthebenetstheproductsprovidewhilestillmaintainingtop-endyieldpotential.MORETHANJUSTTRAITSWhilepopularamonggrowerstheclaimcantbemadethatstackedtraitseedproductsjustsellthemselves.ConfrontedwithasmorgasbordofseedoptionsfarmersneedguidanceandexpertisewhenitcomestimetoPatSteinerSyngentaNorthAmericancornportfoliohead.ofourAgrisurecorntraitswefocusongrowerneedsinspeciclocations.Fromthereweconsiderhybridandrefugeneedsforinsecticidaltraits.Thiscanbeacomplexprocessaswearelookingatgettingtherighthybridswiththerighttraitsandmakingthisdecision12to18monthsinadvanceofthemarketwhilethingslikepestshiftsareoccurring.SyngentasstackedvarietiesincludeAgrisureVipteraAgrisureDuracadeandEnogencorn.WhileSyngentasSteinerstartswithlocationRebeccaWallerDEKALBbrandmanagerforMonsantosaysfarmersneedssteertheirstrategy.Atthemomentyieldperformancestrongagronomicsandproductsthatdeliverconsistentresultstoptheircustomerslists.TodeliveronourcustomersHankKingU.S.cornmarketingleaderforMycogenSeeds. pairingthoseofferingswiththeirneeds.AlthoughtheycomprisesomeofthelatestandgreatesttechnologyonanycompanysproductlisttheselectionprocessdoesntautomaticallystartwithstackedtraitssaysDuPontsPorter.OurplanistohavealocalPioneerteammemberworkingone-on-onewiththegrowertounderstandthespecicneedseldscrophistoryandusesothattherightproductcanbeplacedontherightacrehesays.Thatsafoundationwestartwithbeforeeverhavingthetraitdiscussion.Wewanttogivethemtherightunderlyinggenetics.Newmanagreesthatgeneticsremainthemostimportantsellingpoint.Weprovidetraitoptionsbasedontheneedsofourcustomershesays.Theneedsdifferforeachgrowerbygeographyenvironmentfarmingpracticesandobjectives.Thegeneticsineachproductarethemostimportantfactorasthetraitsjustprotectyieldpotential.SteinersaysthatatSyngentanewofferingshaventinuencedthewaytheyservicecustomers.Ifwedoagoodjobfocusingongrowerneedsthenpositioningaproductisconsistentwhetherahybridcontainsatraitornot.Companiessaytheirsalesstaffarestillcommittedtotheirrespectivefullproductlineupssomethingthatsparticularlyimportantforofferingregionally-appropriatetraits.IntheDEKALBbrandwearefocusedonmarketingandsellingafullportfolioofproductofferingsthatmeetfarmersneedssaysMonsantosWaller.Fromacrop-to-cropperspectiveourphilosophyissimilarfocusonfarmerbenetsbuttheexecutionistypicallytailoredtothespeciccropandsituation.Inthebeginningmuchoftheconversationwaseducationbuttodaywearemorefocusedonthebenetstraitsprovideandhowtheytintothecompleteofferingincludinggeneticsbreedingagronomicservicesandyieldprotection.KingsaysMycogeniscommittedtoofferingaselectionofconventionalproductsinadditiontothecompanysprimarymarketfocuswhichismulti-stackedBtoptionsofferedintheRefugeAdvancedportfolio.Becauseourconventionalinbredsareabasicbuildingblockinourtraitsbreedingprogrammanyofourconventionalhybridscomeinourlatestgeneticshesays.Thisallowsustomeettheneedsofgrowerswhohavedifferentriskmanagementandgrainmarketingpreferences.PortersaysPioneertakestheprincipleofregionalismtoawholenewlevel.WedecidednottotakeabroadregionalapproachtosalesbutinsteadcreatedsmallerandsmallergeographiesPortersays.Thatstrategycomesatacost.Wehavetohavemoreproductswhichcreatescomplexitybutwearecondentwehaveproductstailor-madeforthosespecicgeographies.RETAILERROLESEVOLVEAsagriculturehasevolvedsohastheseedretailer.SomesuchasDuPontPioneersPorterwouldarguetheirrolehasrisentoanewlevel.WeveseentheincreasingimportanceofthatlocalsalesrepresentativePortersays.Astheproductlineupforseedbecomesincreasinglycomplexwithstackedtraitsretailersareanintegralpartofseedcompaniesoutreachandmarketingplan.42SEEDWORLD.COM Farmingisacomplexbusiness.Farmsarebiggerandthenumberofchoicesremainshigh.Localsalesrepsunder-standeldconditionsinsectpressureandoperationalneedsandcanmaketherightrecommendationforgermplasmandtraits.Theadventofstackedtraitsreafrmstheimportanceofsalespeople.Recognizingthisfacthasmeantdirectingtimeandresourcestosupportsalespersonnel.ForDuPontPioneerPortersaysthatstranslatedintodoublingthenumberofeldagronomystaffsince2008andinvestingintrainingforsalesrepresentativestoensuretheyrewell-versedingeneticsandtechnology.WithsomanystackedtraitsonthemarketitcanbeconfusingtondtherightgeneticandtraitpackagetomeettheprogramneedsagrowerhastodaysaysMycogensKing.Eachcontainsdifferentcombinationsoftraitswithdifferentlevelsofeffectivenessagainstpestsandherbicidetolerances.Thatsonereasoneducatingretailersisimportanttothecompany.ThisyearwehavenumerousDowAgroSciencestechnologycentersacrosstheU.S.hesays.Weinvitedthousandsofretailersdealersandgrowerstoseethein-eldperformanceofourcornandsoybeangeneticsinsect-andherbicide-toleranttraitsandcropprotectionofferings.Todayitsalsoimportantthatretailersareabletodeliveragronomicadvicethroughoutthegrowingseason.OurdealernetworkisavitalpartnerwhenweputtogetherourmarketingstrategiesforDEKALBproductsandtraitsWallersays.Thesedealersarethetrustedadvisorsforourcustomer.Theyaretheoneswhocanassistfarmersindeterminingtheappropriatetraitprotectionfortheirfarmandthenprovideagronomicinsightsthatcandriveyields.Offeringguidanceoninputssuchasherbicidesandinsecticidesisoftenexpectedbycustomers.WedohelpevaluatethebenetsofthetraitsforthegrowerversusthebenetsonconventionalhybridssaysNewmanofAgReliantGenetics.Ifthegrowerdoesnothavetheprotectionofastackedtraitwediscusshowhecanprotecthiscropusingalternativemethodssuchassoilinsecticide.ProductevolutioncanberapidsaysSyngentasSteiner.Forseedsexpertiseinhybridsandtraitsiscriticaltogettingseedplacedontherighteldshesays.Aseedadvisororretailermustbefamiliarwithcurrenthybridandtraitlaunchestobeabletomakethebestrecommendationforagrower.AtSyngentawearesellinghybridAgrisuretraitcombinationsthatshowadramaticperformancebenetoverjustafewyearsago.APROMISINGFUTUREIndustryleadersbelieveretailerswillremainimportantinfuturestackedtraitproductmarketing.Thismixandmatchscenarioisinherentlycomplicatedandwillonlybecomemorecomplex.AsmoreandmoretraitsarebroughttomarketthechallengewillbecomeeducatingcustomersonthedifferencesbetweentraitsandkeepingeveryonefocusedonthemostimportantconceptwhichisabouttheentirepackagegeneticstraitsseedtreatmentchemistryandagronomicrecommendationsWallersays.Itisonlywhenwebringallofthesecomponentstogetherinconcertthatwecanenablethegreatestpotentialyield.Thesesalespeoplehaverisentothechallengebeforeandwilldoitagainsheadds.Inthefuturedealerswillcontinuetoinnovateandndwaystoimproveon-farmagronomicservicesproductrecommendationsandlogisticsfortheirfarmercustomersWallersays.DuPontPioneersPortersaysalthoughmarketexpansionisexpecteditshouldntoverwhelmfarmersbecausenotallproductsareavailabletoallfarmers.Additionallyfarmersusetheirsalesrepresentativestohelpmakeseeddecisionsandensuretheygettherightproductontherightacre.SteinerbelievesthatMarketingsuccesswillbedeterminedbyperformanceintheeld.ROIandriskmanagementremainextremelyimportanttoagrower.Retailersandseedadvisorswillhaveabigimpactonthesuccessoffuturetraitcombinationsthroughtheirrecommendations.Regardlessofthestrategycompaniesseethevalueandpotentialinstackedtraitseed.WeneedtheimprovedstackedtraitsinthefutureNewmansays.Weneedtoembracethemevenifitmeanssignicanttimeeffortandcomplexitytolaunchandmarkettheseevolvinginnovations.MariaBrownSEPTEMBER201443 MARIGOLDSAREPRETTYtolookatandcaneasilycapturetheeyebuttheycanalsoaidineyehealth.Creatingandbreedingbeautiulplantsisoneothehallmarksothe100-year-oldBallHorticulturalCompanyinWestChicagoIllinois.Sowhentheamily-ownedbusinessdiscoveredthatoneoitsornamentalowerscouldactuallybenefteyehealththeseedcompanyventuredintonewterritoryandenteredthenutraceuticalmarket.BasicallywetookaplantthatyoucouldgrowinyourgardenandwehavebreditoranindustrialpurposeexplainsAlanBlowersbiotechnologyprojectmanagerorBallHelixtheinternalbiotechdivisionoBallHorticulturalCompany.TraditionallyAricanmarigoldswhicharegrowninthemassesinthewesternhemispherehavebeenusedtosupple-mentchickeneedwhichgivesbroilersaniceyellowtonetotheskinoraniceyelloweggyolkBlowerssays.Todaythosefeldsomarigoldsareharvestedorthenutra-ceuticalsmarket.Alittlemorethan20yearsagoclinicalandprimatestudiesbegantoshowthattwocarotenoidszeaxanthinandluteinhelpedwhenitcametomaculardegeneration.LuteinandzeaxanthinaretheonlyantioxidantsthatareoundintheretinaotheeyewheretheyprotecttheeyeromthedevelopmentocataractsandmaculardegenerationreportstheLinusPaulingInstitutearesearchinstitutelocatedatOregonStateUniversity.Whenpeopleweregivendietsthatwereadjustedordef-cientinthoseyousawclearbenefcialeectswhenthosedietsweresupplementedwithluteinandzeaxanthinBlowerssays.ThentheNationalInstituteoHealthundedeyestudieswhichsubstantiatedthoseresults.Evidenceshowedthatluteinandzeaxanthinoundinmar-igoldsnotbeta-carotenewhichisthedominantcarotenoidincarrotsarenecessaryoroptimaleyehealth.Blowerswhohasbeenworkingonthemarigoldprojector10yearsexplainsthathisteamneededtotweakthegenesandmodiyaparticularpathwaysothecarotenoidscoulduseutilizedasasupplement.MarigoldsorEyeHealthAlookathowonecompanywentromgrowingornamentalfowerstosupplyingthenutraceuticalmarketwithcarotenoids.44SEEDWORLD.COM 46SEEDWORLD.COMWewantedtomodiythepathwayinhowthecarote-noidsareproducedandthenatureothecarotenoidsthatareproducedBlowerssays.Weknewthatwecouldcreatethemutationsthatweneededandweknewthatwecouldidentiytheminthegenes.Butyouretalkingaboutdisruptingsomeprettymajorconservedpathwaysintheplants.BeginningWiththeEndBlowersexplainsthathisteamknewromliteraturethattherecouldbesomeeectsontheplantsthatcouldaecttheirfeldftness.Fromthebeginninghisteamwascognizantotheactthatthemarigoldsneededtobefeldworthy.Sotheteambegantheirscreeninginthefeld.IwehadtherightmutationbutitcouldntsurviveinthefelditwasonointeresttousBlowersnotes.AdditionallybecausetheywerebreedingaproductthatintheendwouldbetargetedorthenaturalmarkettheBallteamchosenottousegeneticengineeringinthebreedingprocess.Weelttheendproductwouldbebetteracceptediitcameromanaturalbreedingprocessversusageneticallyengi-neeredproductBlowersexplainsnotingthatthetimetogettomarketwouldalsobemuchasterduetoewerregulatoryhurdles.Wetookthepatholeastresistance.TodaythesemarigoldsareturnedintosupplementsthatsupporteyehealthandareavailableunderawiderangeoprivatelabelsaccordingtoBlowers.Accordingtoa2012reportbyGlobalInormationInc.theglobalmarketornutraceuticalsisprojectedtoreach250billionby2018.ThereportsauthorsestimatethatBytheyear2020thenumberoindividualswhoareaged60yearsandaboveisexpectedtosurpass1billion....Thenutraceuticalsindustryisgearedtomeettherisingdemandorhealthoodsandproductsascompanieswithsufcientcapitalorscientifcresearchenterthenutraceuticalsspace.Itsstatssuchasthesethatmakeneutraceuticalsalucrativemarket.AccordingtoChrysantisagroweroBallmarigoldsthetypicalmarigoldcarotenoidprofleis80percentluteinand5percentzeaxanthin.WiththebreedingworkdonebyBlowersteammarigoldscanbegrownwithproflesrangingrom75percentzeaxanthinand5percentluteinto50percentzeaxan-thinand50percentlutein.WecandosomeveryinnovativethingsinlowerbreedingBlowerssays.JulieDeeringIfwehadtherightmutationbutitcouldntsurviveinthefielditwasofnointeresttous.AlanBlowers 48SEEDWORLD.COMIFYOUWEREtoask10peopleorthedefnitionoabio-logicalyoulllikelyget10dierentanswers.Thesciencebehindbiologicalshasalwaysbeenabitmysteriousandtheresultshaventalwaysbeenreliable.Howeverwithtodaysadvancedscienceandthetechnologicaldevelopmentsresearch-ershaveamuchbetterunderstandingohowbiologicalsworkwhatdierentiatesthemandhowtheycanbestbeused.Biologicalsmicrobialsbioungicidesbioinsecticidesbio-herbicidesbiostimulantsbiorationalsbioertilitybiocontrolinoculantsallaretermsusedwhendiscussingbiologicalsbuthowdoyoudecipherwhatswhatAccordingtoMonsantoagriculturalbiologicalsisanumbrellatermormicrobialsplantextractsbenefcialinsectsandothermaterialthatisusedbyarmerstoincreasecrophealthandproductivity.AgricenaLovelandProductsCompanyreerstoagricul-turalbiologicalsasadiversegroupoproductsderivedromnaturallyoccurringmicroorganismsplantextractsorotherorganicmatter.Regardlessohowonedefnesbiologicalsessentiallyeve-rythingcanbeclassifedintotwocategorieswithinthebio-logicalspherebiopesticidesandbiostimulants.Simplyputbiopesticidesareconsideredtobeacropprotectantwhilebiostimulantsareconsideredtobeayieldenhancerorgrowthpromotant.Bothbiopesticidesandbiostimulantsarecomprisedonaturally-derivedorganismsandcanbeseedapplied.Thedierenceisthatsomeormulationsorapplicationsarecomprisedolivingorganismsandtheseareknownasmicrobi-als.Theproductsthatarenotormulatedwithlivingorganismsbutarenaturally-derivedareknownasbiochemicals.EachcategoryisverydierentandtheyhavedierentplacesintheenvironmentoragriculturesaysGaryHarmanchiescientifcofcerorAdvancedBiologicalMarketinganOhio-baseddevelopermanuactureranddistributoroagricul-turalbiologicals.WhatsaMicrobialBacteriaunginematodesprotozoaandvirusesalllivingorganismsareusedintheormulationomicrobialproducts.Manysporeormingandnon-sporeormingbacteriaareknowntobeeectiveagainstawidespectrumoinsectsanddiseases.AccordingtotheBiopesticideIndustryAlliancemorethan90speciesonaturallyoccurringinsect-specifcbacteriahavebeenisolated.Oneothemorenotablemicrobialprod-uctsisbacillusthuringiensisBtwhichisaspore-ormingbac-teriumthatproducestoxinsthatateringestioncauserapidgutparalysisanddeathocertaininsectsespeciallycaterpillarsexplainsChrisWilliamsonaUniversityoWisconsin-MadisonExtensionspecialist.Btisanaturallyoccurringsoilbacteriumbutchemicalmanuacturershavedevelopedaprocesstoormu-lateitandmakeitcommerciallyavailable.Fungihavecomplexliecyclesandsomeareparasitictovari-ousplantsandinsects.Fungirequirespecifcenvironmentalcon-ditionstoprolierateandtheirmeansoaectingthetargetpestBIOLOGICALS101Theresagreatdealofhypewithinthissectorofthemarketandwiththatcomesanabundanceoftermsandnewlanguage.Thisarticlewalksyouthroughthebasics.BIOLOGICALBREAKDOWNThisarticlekicksoffthefirstofaseriesdesignedtoexploretheworldofbiologicalsfromtheverybasicsofwhatabiologicalisorisnottohowtheyareregulatedandfromtodaysmarketplacetotheirroleinthefutureofagriculture.DiscovertheworldofbiologicalsatSeedWorld.combiologicalbreakdown.InPetridishesresearcherscangrowbenefcialbacteriaamicrobialwhichhelpsdeendplantsagainstpestsandcanpromotegrowth.Acommonmisperceptionisthatbiopesticidesaremeanttoreplacetraditionalchemicals.Theyareamongthemosthighlyeffectivetoolstoachievingcropprotection...RickMelnick SEPTEMBER201449Foracatalogcall303.431.7333salesapplewoodseed.comapplewoodseed.comSeedsofWildflowersGardenFlowersSince1965RegionalSpecialUseCustomMixturesHundredsofSpeciesinStockarediverse.Meanwhilenematodesactasinsecticidesbyinvad-inginsectlarvaethroughbodilyopeningsandreleasingtoxicbacteriathatkillsthehost.Andprotozoaaresingle-celledorganismsthatexistinthewaterandsoil.Whilemostprotozoaeedonbacteriaanddecayingorganicmatterawiderangeoprotozoanspeciesareinsectparasites.Moretargetspecifcarebaculovirusesaamilyonatu-rallyoccurringvirusesknowntoinectonlyinsectsandsomerelatedarthropods.MostaresospecifcintheiractionthattheyinectandkillonlyoneoraewspeciesoLepidopteralarvae.WhatsaBiochemicalBiochemicalsarenaturallyoccurringcompoundsorsyntheti-callyderivedcompoundsthatarestructurallysimilarandunc-tionallyidenticaltotheirnaturallyoccurringcounterparts.Theyarecharacterizedbytheirnon-toxicmodeoactionthatmightaectthegrowthanddevelopmentoapestitsabilitytoproduceorpestecology.Biochemicalsmightalsohaveanimpactonthegrowthanddevelopmentotreatedplantsincludingtheirpost-harvestphysiology.TheBiopesticideIndustryAlliancedividesbiochemicalsintosixcategorieswhichincludeplantgrowthregulatorsinsectgrowthregulatorsorganicacidsplantextractspheromonesandminerals.Plantgrowthregulatorsarehormonesthataectmajorphysiologicalunctionsoplantsandcanpromoteinhibitormodiythephysiologicaltraitsoarangeoruitvegetableornamentalandagronomiccrops.Theyareusedtomaximizeproductivityandqualityimproveconsistencyinproductionandovercomegeneticandabioticlimitationstoplantproductivity.Insectgrowthregulatorspreventinsectsromreachingareproductivestagewhichreducestheexpansionopestpopu-lations.Whencombinedwiththepreservationobenefcialinsectsandpollinatorsinsectgrowthregulatorswhendirectlyappliedtotargetpestscanhelparmersmaximizeyieldandproductquality.Plantextractsactasinsectgrowthregulatorsanddeendagainstweedinsectandungalattacks.Plantextractproductscaneeddeterrentsrepellentsandconusants.TheBiopesticideIndustryAlliancealsoreportsthatsomeplantgrowthextractspro-viderelieorabioticstressorssuchasheatdroughtandsalinity.Mineralscanbeusedtocreatebarriersthatkeeppestsromplanttissuesorimpactwatersupplytheycandeliverphysicalimpactssuchassmotheringorabrasionandtheycanactasaninertcarrierorcompanionbiopesticides.Organicacidscanbeusedinanumberowaysaewowhichincludesanitationandpathogenandalgaecontrol.Pheromonesarechemicalsignalsthatareusedtodisruptpestecologyandreducecropdamage.WhatareBiopesticidesBiopesticidesalsocommonlyknownasbiorationalscanbebiochemicalormicrobial.Biorationalsimprovecropqualityandaresaetohumansandothernon-targetorganismssaysTedMelnikoValentBioSciencesCorporationaleaderinthediscoverydevelop-mentmanuacturingandcommercializationobiorationalproducts.Theypresentsuppliersoqualityoodandfberwithanaddeddegreeoexibility.Biorationalsareusedinorganicaswellasconventionalproductionsystemsandcancontributegreatlytothemarketabilityoacropbycreatingvaluethatextendsallthewaytotheend-user.Melniksaysthatasmoreandmorecompanieseectivelymarketoodsaetyandenvironmentalresponsibilitytocon-sumersbiorationalproductintegrationwillcontinuetogrow.Withtheheightenedsenseoenvironmentalawarenessandpublicconcernbiorationalsgrewinpopularityduringthelate1990sandareknownorhavinglimitedornoadverseeectsontheenvironmentWisconsinsWilliamsonsays.Theyareconsideredthird-generationpesticidesthatareenvironmen-tallysoundandcloselyresembleorareidenticaltochemicalsproducedbyinsectsandplantshesays.Howevertheyarequitedierentromconventionalbroad-spectrumproducts.Theydonotcontrolpestsinthesamewayasmostbroad-spectrumproducts.Biorationalsaretypicallytarget-specifcandhavelittle-to-noimpactonnon-targetorganisms.TheU.S.EnvironmentalProtectionAgencyrecognizesthreemajorclassesobiopesticidesmicrobialbiopesticidesbiochemicalpesticidesandplant-incorporatedprotectants.AcommonmisperceptionisthatbiopesticidesaremeanttoreplacetraditionalchemicalssaysBiopesticideIndustryAllianceBoardChairmanRickMelnick.Theyaremosteectivewhenusedaspartoanintegratedprogramhesaysexplainingthatbiopesticideshaveseveralbeneftsandcanbeusedtomanageresistanceenhancecropqualityandplant 50SEEDWORLD.COMgrowthwritesBrianCorneliousAgricendirectoroappliedsciencesinablogpostaboutbiostimulants.Butthedefnitionobiostimulantsisevolvinganddefnitionsdieraroundtheworld.Howeverthereisgeneralconsensusthatbiostimulantsareneitherpesticidesnorertilizers.TheEuropeanBiostimulantIndustryConsortiumdefnesaplantbiostimulantasamaterialwhichcontainsubstancesandormicro-organismswhoseunctionwhenappliedtoplantsortherhizosphereistostimulatenaturalprocessestobeneftnutrientuptakenutrientuseefciencytolerancetoabioticstressandorcropqualityindependentlyoitsnutrientcon-tent.InEuropeunliketheUnitedStatesertilizerisregulatedbytheEuropeanParliamentandtheertilizerlawsarebeingwrittentoincludebiostimulantproducts.MeanwhileertilizersintheUnitedStatesareregulatedatthestatelevel.HeretheBiostimulantCoalitioncomprisedoagroupocompaniessuchasAgricenBASFandMarroneBioInnovationsthatcooperatetoaddressregulatoryandlegisla-tiveissuesaroundbiostimulantsproposedaslightlydierentdefnitionAbiostimulantisamaterialthatwhenappliedtoaplantseedsoilorgrowingmediainconjunctionwithestablishedertilizationplansenhancestheplantsnutrientuseefciencyorprovidesotherdirectorindirectbeneftstoplantdevelopmentorstressresponse.ButtheAssociationoAmericanPlantFoodControlOfcialsdidnotagreetodefnethebroadconceptobiostimu-lants.Itdidhoweverdevelopaprocessbywhichbiostimulantsubcategoriescanapplyortheirownrespectivedefnitions.Forexampleaspecifculvicaciddefnitioncouldbedevel-opedthatwouldbedefnedandplacedundertheBenefcialSubstancescategory.ThePlantFoodControlOfcialsdefneabenefcialsub-stanceasanysubstanceorcompoundotherthanprimarysecondaryandmicroplantnutrientsthatcanbedemonstratedbyscientifcresearchtobebenefcialtooneormorespeciesoplantswhenappliedexogenously.JulieDeeringhealthbyreducingplantinjurycoordinateharvestwiththeavailabilityolaborhelpgrowersmanageresiduelevelspre-servebenefcialinsectsandreducetheenvironmentalimpact.WhatareBiostimulantsThebiostimulantindustryisimprovingagriculturalsustainabil-ityandsoilhealthwhilegeneratingsignifcantneweconomicInthelaboratoryscientistsexperimentwithdierentbiostimulantproductstotestefcacy. PONCHOVOTiVONOWAVAILABLEFORCORNCOTTONANDSOYBEANS.BayerCropScienceLP2TWAlexanderDriveResearchTriangleParkNC27709.Alwaysreadandfollowlabelinstructions.BayertheBayerCrossPonchoandVOTiVOareregisteredtrademarksofBayer.PonchoVOTiVOisnotregisteredinallstates.Foradditionalproductinformationcalltoll-free1-866-99-BAYER1-866-992-2937orvisitourwebsiteatwww.BayerCropScience.us.CR0812PONVOTA014V00R0Appliedonmorethan14millionacresofcornalreadyPonchoVOTiVOseedtreatmentfromBayerCropSciencehelpsfarmersachievehigherlevelsofproductionbyusingasystemicagentthathelpsprotectthewholeplantagainstinsectpests.PonchoVOTiVOalsousesabiologicalcomponentthatprotectsagainstnematodesduringearlydevelopmentleadingtohealthierstandsandlargeryields.Sogettreatedandgetgrowing.FormoreinformationcontactyourSeedDealerorBayerCropScienceRepresentativeorvisitponchovotivo.us.SUREWECOULDTELLYOUABOUTTHEPOSITIVEEFFECTSOFTREATINGYOURSEEDS.BUTITREALLYBOILSDOWNTOTWOWORDS 52SEEDWORLD.COMHALFOFTHEWORLDSpopulationormorethan3.5billionpeopledependonriceaccordingtotheInternationalRiceResearchInstitute.Whiletherearemorethan40000dierentvarietiesTheRiceAssociationreportsonly10percentothosearemarketedandsold.RegardlessolocationbeitAricaNorthAmericaorAsiagovernmentsandorganizationsareputtingresourcestowardbreedingricewithhighernutrientvaluesandtowithstanddierentenvironmentalpressures.Establishedtocombathungerandimprovetheliveli-hoodsogrowersandconsumersthroughsustainablearmingIRRIhasmadegreatstridestowardulfllingitsmissionwithprojectsthatocusonimprovingthenutritionalcontentorice.Twobillionpeoplesuerromwhatisknownashiddenhunger.Theygetenoughmacronutrientsbutnotenoughmicronutrients.AsaresultdefcienciesoironzincandvitaminAhavebecomeprevalentinrice-consumingcountries.RatesomalnutritioninBangladeshareamongthehighestintheworldsaysMallikarjunaSwamyascientistinIRRIsPlantBreedingGeneticsandBiotechnologyDivision.Breedingricevarietieswithhighmicronutrientsinthegrainisseenasasustainablecost-eectiveapproachinalleviatingthesemicronutrientdefciencies.UsinggeneticmodifcationIRRIincreasedtheexpressionotheirontransporterchelatorgeneinthepopularricevarietyknownasIR64toimproveironloadingromtheleatothegrainandintroducedasecondgenetoboostiron-storingcapacity.In2013theBangladeshRiceResearchInstituteincol-laborationwithIRRIreleasedthefrsthigh-zincricevariety.AccordingtoInezSlamet-LoedinaseniorscientistwithIRRIsGeneticTransormationLaboratoryriceisinherentlylowiniron.Nosufcientgeneticvariationisobservedinmodernortraditionalvarietiestoreachmeaningullevelstoimprovetheironstatusinwomenandchildrenshesays.IRRIalsocoordinatedthedevelopmentoGoldenRiceavarietythatcontainsbeta-caroteneakeysourceovitaminAwhichisimportantorvisionreproductionandimmuneunction.GoldenRicewillonlybemadewidelyavailabletoarmersandconsumersiitssuccessullydevelopedintoricevarietiessuitableorAsiaapprovedbynationalregulatorsandshowntoimprovevitaminAstatusundercommunityconditionssaysBruceTolentinoIRRIdeputydirectorgeneralorcommunicationandpartnerships.OtherricevarietiesinthepipelineorIRRIincludeanewgenerationodrought-tolerantriceanaerobicgerminatingvarietiesthatcangerminateandgrowunderwaterheattoler-antriceandhigh-zincandhigh-ironvarieties.LouisianaReleasesImprovedVarietiesMeanwhileintheUnitedStatesLouisianaStateUniversityhasbeenocusedonimprovingricetowithstandpestanddiseasepressures.InthepastthreeyearstheuniversityhasreleasedseveralvarietieswithexcitingpotentialaccordingtoStevenLinscombedirectoroLSUsRiceResearchStation.ThelistincludesMermentauahigh-yieldinghigh-qualitylonggrainwithexcellentratoonpotentialandgoodlodgingRiceMakestheWorldGoAroundBreedingadvancementsimprovethemarketvalueefficiencyandhealthbenefitsofthestaplegrainTheNERICAvarietiesdevelopedbyAricaRicearemakingrapidheadwayinAricatobeneftsmallholderriceproducersandconsumers.PhotocourtesyoRRamanAricaRice SEPTEMBER201453resistance.Itsratedassusceptibletosheathblightandblastandmoderatelysusceptibletopanicleblightandcercospera.CL271isahigh-yieldingClearfeldvarietywithmediumgrainhigh-millingyields.Linscombesaysthisvarietyisresist-anttoblastandmoderatelyresistanttosheathblightandstraighthead.CL-Jazzmanisahigh-yieldinghigh-qualityjasminelinewithresistancetoNewPathandBeyondherbicidesintendedorusewiththeClearfeldTechnologySystem.Linscombeandhisteamusedmarker-assistedbreedingtodevelopthesenewvarieties.WeusedmarkerstoeliminatesegregateswithatypicalcerealchemistryLinscombesays.WehavealsousedmarkersoraromainthedevelopmentosomeoourJazzmen-typevarieties.LSUhasitseyeonincreasingtheviabilityothericeindustryinthesouthernpartotheU.S.andtheyareworkingonseveralcandidatelinesoanewClearfeldlong-grainricevariety.Researchersarealsoworkingtoidentiylineswithhigherlevelsoresistancetorootdestructionbythericewaterweevillarvae.AfricaRiceBreedstoFightRiceConstraintsWhilethedeclineinU.S.riceproductionhasntslowedAricahasseenatrendreversalwiththeintroductionoAricaRicesNERICAandotherimprovedvarieties.Asoneo15internationalagriculturalresearchcentersthataremembersotheCGIARConsortiumandanintergov-ernmentalassociationoAricanmembercountriesAricaRiceisaheadothecurveindevelopingricevarietieswithhightolerancetoenvironmentalconstraints.AccordingtoMoussaSieaseniorricebreederorAricaRiceandcoordinatorotheArica-wideRiceBreedingTaskForcethecenterisknownoritsNERICAvarieties.TheNERICAvarietieswerethefrstwide-scalesuccessocrossingthecultivatedricespeciesOryzaglaberrimacommonlyknownasAricanriceandOryzasativacommonlyknownasAsianriceSiesays.AricaRicehasdevelopeduplandandlowlandvarieties.Thereare18uplandvarietiesand60lowlandvarietiesandNERICAsareplantedonmorethan700000hectarescoast-to-coast.ThesevarietieshavebroughtspecifcbeneftstoAricanricegrowersinparticularshortergrowthdurationandtoler-ancetospecifcbioticandabioticstressesSieexplains.InFebruary2014theArica-WideRiceBreedingTaskForcenamedsixvarietieswithimprovedtolerancetoenvi-ronmentalstressesasARICAornon-irrigatedlowlandandirrigatedecologies.OneothemisespeciallynoteworthyasitcombinestolerancetoirontoxicityandcoldSiesays.TheARICAlineswereevaluatedthroughtheSTRASAprojectwhichspans18Aricancountriesandisbeingimple-mentedbyIRRIandAricaRice.TheSTRASAprojectocusesonbreedingricetoleranttomultipleconstraintssuchassalin-itycoldandirontoxicity.AricaRicebelievesthatricesectordevelopmentcanbecomeanengineoreconomicgrowthacrossthecontinentandthiswillcontributetoeliminatingextremepovertyandoodinsecuritywithinAricaSiesays.JulienneIsaacs 54SEEDWORLD.COMDESIGNATEDASAtimewhenseedcompaniesromallsectorsconvenetodiscusscriticalissuesdeveloppoliciesandrecognizeindustryleaderstheAmericanSeedTradeAssociations131stAnnualConventiondidnotleaveitsmorethan300attendeesdisappointed.OntherontendothemeetingASTAjoinedorceswithPurdueUniversitysCenterorCommercialAgriculturetohostthefrst-everSeedLeadershipProgramwhichhadmorethan80participantsromallsectorsotheseedindustry.IntheSPOTLIGHTTheAmericanSeedTradeAssociationcoveredalotofgroundduringits131stAnnualConvention.HerearesomeofthehighlightsfromSeedWorldscoverage.RecognizedfortheirleadershipandservicetotheseedindustryASTAsCraigNewmanpresentedJuneBlalockofUSDAleftandRickFalconerrightofRijkZwaanwiththe2014DistinguishedServiceAward.Forhisdedicationthroughoutanearly30-yearcareeratMonsantoandforhisservicetotheAmericanSeedTradeAssociationandthelargerseedindustryJimTobinwasrecognizedwithASTAsLifetimeHonoraryMemberAward.TheprogrambroughttogetherrenownedPurdueagri-businessproessorsincludingDavidDowneyBrentGloyandAllanGraytoprovideinsightsaboutthechangingagriculturallandscapemarketingmanagementdataintegra-tionandprecisionagriculture.ASTAs2013-14chairmanCraigNewmanoAgReliantGeneticstransitionedparticipantswhoweretakingpartintheSeedLeadershipProgramtotheconventionprogrambyof-ciallywelcomingattendeesandwavingagreenagsigniyingattendeestostarttheirenginesthethemeothisyearsconerence.IndianasLieutenantGovernorSueEllspermannmadeabrieappearancetowelcomeattendeesandtalkabouttheimportanceotheseedindustrytothestateseconomy.ShesharedthatthestateofciallylaunchedtheIndianaFoodandAgricultureInnovationini-tiativein2013notingthatoneothebiggestsupportersistheseedindustry.Inthecommitteemeetingstopicssuchasoodsaetyorganicseedandbiotechnologywerediscussed.TheBusinessofPolicyTheFoodSaetyPathogenWorkingGroupevaluatedtheassociationsposi-tiononseedasitrelatestooodsaety.TheCaliorniaSeedAssociationsBetsyPetersonwhochairstheworkinggroupsaidthegrouphasbeenactivesinceYourSeedisinGoodHandsKrauterSolutionserickkrauter-storage.comwww.krautersolutions.comContactusTodayAskforErickat800-992-2824ext111Climate-ControlledStorageGrowthChambersNewSystemsOurpatent-pending SEPTEMBER2014552006.Theworkinggroupmonitorsoodsaetypathogenout-breaksevaluatesandincorporatesqualitymanagementsys-temsandproceduresintoseedproductionprogramsandkeepsabreastoongoingresearchtohelpensurethatseeddoesnotbecomeexposedtoorcontaminatedwithhumanpathogens.Petersonexplainedthatseedgrownorplantinginafeldorgreenhousesettingisnotathreatthereoretheresnoneedorseedtesting.ThroughitsliteraturereviewASTAmaintainsthatthereisnosignifcantvalueinrequiringtestingoseedlotsorthepresenceohumanpathogensandthatsuchtestingwouldnotpreventutureoodillnessesemanatingromproduce.DuringtheOrganicCommitteemeetingtheOrganicSeedFinderwebsitewasoneothetopicsdiscussedasprogramman-agersarelookingtorenewexistingvendors.Itwasreportedthatthesiteaveragesabout1000hitspermonthandthetrafccomesromacrosstheUnitedStatesaswellasaewothercountries.ItwasnotedthattheOrganicSeedFinderisnotyetsel-sufcientintermsobeingundedsolelyromvendorspayingtobelistedmeaningitsstilldependentupongrantsromtheindustryandinterestedpartiestokeepitoperational.TheInnovationandPolicyCommitteeormerlyknownastheBiotechnologyCommitteeofciallykickedoitsnewstructureduringtheconvention.WeneededtobroadenthediscussiontoincludebreedingingeneralandnewtechnologiesbeingusedsaidBerniceSlutskyASTAseniorvicepresidentodomesticandinternationalpolicynotingthatthecommitteeleadershiphasbeentalkingaboutthestructurechangethrough-outtheyearatthevariousASTAmeetings.Thisdoesntmeanthatwearegoingtostopwhatwearedoingonseedlow-levelpresenceandbiotechnologyissuesSlutskysaid.Butwearegoingtoexpandourscopeandlookatnewbreedingtechniquesbecausetherehasbeenalotodis-cussionbygovernmentshereintheU.S.andaroundtheworldaboutregulationothesenewtechniques.MattKriegerwhoworksorDowAgroScienceswillchairtheInnovationandPolicyCommitteeorthenexttwoyears.RecognizingLeadershipTraditionandrecognitionremainakeypartoASTAsannualconventionandthisyearwasnoexception.ASTArecognizedtwoindividualswiththe2014DistinguishedServiceAwardwhichisgiventohonorthosewhohavemadesig-nifcantcontributionstotheseedindustryandtheassociation.ThisyearASTArecognizedtheU.S.DepartmentoAgriculturesJuneBlalockandRijkZwaansRickFalconer.BlalockretiredromUSDAinAprilaterhavingservedasthetechnologylicensingprogramcoordinatorintheAgriculturalResearchServiceOfceoTechnologyTranseror21years.JunesworkrepresentingtheUnitedStatesromatechni-calperspectiveinthenegotiationsontheInternationalTreatyonPlantGeneticResourcesorFoodandAgricultureandherserviceonthePlantVarietyProtectionAdvisoryCommitteehavebeenaninvaluableassettotheseedindustryNewmansaid.Herunparalleledexpertiseonissuesrelatedtothetranserotechnologyorseedswillbesorelymissed.UnlikeBlalockFalconerwhohasmorethan25yearsoseedindustryexperienceandservesasthemanagingdirectoratRijkZwaan-USAwillcontinuetoparticipateandcontributetotheseedindustry.RecentlyRickwasinstrumentalinfllingaleadershiproleandsupportedandhelpedorganizeASTAsVegetableFlowerSeedConerenceatatimewhenhelpwasneededNewmansaid.RicksleadershipandsupportorASTAandtheseedindustryhasbeenatremendousasset.AdditionallyMonsantosJimTobinreceivedASTAsLietimeHonoraryMemberAward.ThisawardisoneothehighestawardsgivenbytheassociationandisinrecognitionountiringservicetotheassociationaswellastheseedindustrysaidNewman.JimhasspentyearsontheASTABoardoDirectorsandhasbeenatremendousleaderorourassociation.TobinleadsChannelEngagementortheCorporateEngagementGroupatMonsanto.Heisresponsibleorbuildingandmaintainingrelationshipswiththegrainandoodindustry.Inhis29-yearcareerwithMonsantoTobinhasservedinnumer-ousmarketingandcommercialdevelopmentpositions.During200506TobinservedaschairmanoASTA.TodayheisatrusteeotheFarmHouseFoundationandForestParkForever.HeisalsoamemberotheFarmFoundationRoundtableandservesontheboardotheU.S.GrainsCouncilandtheU.S.FarmersandRanchersAlliance.TobinhasservedontheNational4-HCouncilandtheMissouri4-HFoundation.WeallservebecausesomeoneaskedustoTobinsaidreerringtohispositionswithASTA.Ihadtheopportunitytogetinvolvedandservebecausesomeoneaskedmeto.TodayIcontinuetoaskotherstoservetohelpbenefttheindustry.JulieDeering 56SEEDWORLD.COMExploringideasandviewsonallaspectsoftheseedindustry.AGCOMPANYRANKSINTOP10BRANDSCoreBrandabrandconsultingfirmwithofficesinNewYorkNewYorkandSantaMonicaCaliforniareleaseditslistoftheworlds10mostrespectedbrandsbasedonahighfamiliarityindexandahighfavorabilityindex.BayerA.G.rankedNo.4behindCoca-ColaCo.PepsiCoInc.andHersheyCo.butaheadofcompaniessuchasIBMAppleandHarley-DavidsonInc.Familiaritywasmeasuredonascaleof1to5andrespondentsareconsideredtobefamiliarwithabrandiftheyknowmorethanjustthecompanysnameaccordingtoCoreBrand.Alsofavorabilityisbasedonoverallreputationperceptionofthecompanysmanagementandacompanysinvestmentpotentialrankingsmadebythoserespondentswhowerefamiliarwiththebrands.BIOTECHFOODPRODUCTIONONTHERISEAVisiongainreportestimatesthattheglobalbiotechfoodproductionmarketisvaluedat101billion.ThereportBiotechnologyinFoodProductionMarketForecast2014-2024identifiesdrivingforcesbarriersindevelopmentandimplementationofnewinnovativebiotechnologiesthebenefitsprovidedbythesebiotechnologiesandvariousimprovementstakingplacewithinbiotechnologyinfoodproduction.Visiongainacknowledgesthattomeetrisingglobalfoodneedsanothereraofwidespreadadoptionofinnovativescience-basedbiotechnologiesinfoodproductionisneededhoweverthiseramustconsiderenvironmentalandecologicalissuesnutrientdeficienciesandothermorecomplexissues.COMMENTSSUPPORTREDUCED-LIGNINALFALFAOnbehalfofitsmembersthePacificSeedAssociationsubmittedcommentstotheU.S.DepartmentofAgriculturesAnimalandPlantHealthInspectionServicesupportingthederegulationofbiotechnology-derivedreduced-ligninalfalfa.Designedtoincreaseflexibilityforfarmersinharvestingalfalfaandallowforbetter-managedyieldqualityreduced-ligninalfalfaenhancesreal-timeforageproductiondecisions.Fordairyfarmersreducedlignincontentresultsinhigherqualityforagewhichisimportantinafeedproducttosustainmarketdemandsfortheproductionofthiscrop.Itisourunderstandingthatthisnewtechnologywouldallowalfalfafarmerstomanagetheyield-qualityrelationshipinalfalfaforageproductiontomeetmarketoron-farmneedswritesPSAinitscommentstoUSDA-APHIS.FarmersrelyheavilyonourU.S.regulatorysystemtosupportinnovationinagriculture.ItiscriticalthatfarmershavenewtoolsintheirtoolboxestokeepU.S.agricultureproductivesustainableandgloballycompetitive.FARMERSRELYHEAVILYONOURU.S.REGULATORYSYSTEMTOSUPPORTINNOVATIONINAGRICULTURE. Ifitsinthegeneswellhelpyoufindit...ForacompetitivequoteonallofyoursequencingandgenotypingneedspleasecontactCharlesPick4503582621ext.123charles.pickdnalandmarks.cawww.dnalandmarks.comForacompetitivequoteonallofyoursequencingandgenotypingneedspleasecontactCharlesPick4503582621ext.123charles.pickdnalandmarks.cawww.dnalandmarks.comaBASFPlantSciencecompanyTraitsandapplicationslistedareforexamplepurposesonly.Actualtraitlistsforspeciesavailableuponrequest.Traitsandapplicationslistedareforexamplepurposesonly.Actualtraitlistsforspeciesavailableuponrequest.TraitStatusBlastresistantDwarfgrowthhabitHighstarchgrainProductionQualityHybridpuritysuitableforproductionSecurityFingerprintedtoprotectfromvarietyinfringementDNAmarkerscantellyoualotaboutyourgermplasmwhileatthesametimeprotectingyourmostvaluableasset. 58SEEDWORLD.COMSEIZETHEHIGHGROUNDWeneedtohavesomebreakthroughresearchsaystwo-termIndianagovernorandpresidentofPurdueUniversityMitchDaniels.Weneedtobeasgoodasanybodyintheworldwhenitcomestodrugdiscoveryandplantscience.ThatswhyPurdueisinthebeginningstagesofplanningacenterformolecularagriculturethatwillworkinpartnershipwiththeprivateindustrysuchasseedcompanies.Investmentsinfundamentalresearchwillallowustodevelopthetechnologytocustomizeplantstomeetemergingneedslocallyandacrosstheglobehesays.BeforegivingupthestageattheAmericanSeedTradeAssociations131stAnnualConventionDanielstookthetimetostresstheimportanceoftechnologytoagricultureandfeedingtheworld.ReferringtoindividualsandgroupswhoopposetechnologiessuchasgeneticallymodifiedorganismshesaysItsborderlinesuperstitious.OnecansearchinveininscientificliteratureforanyhazardofGMOsandliketechnologiesDanielssays.Sothatsprettyoddallbyitself.Heexplainsthatthenumberfeeding9billionpeopleby2050isnotaprojectednumberthatmighthappenitsamathematicalcertainty.ThisfearoftechnologyandapprehensionisnotnewDanielssays.Wehavewealthypeoplewhofearthistechnologysayingifyoucanteatthatsyourproblem.Thisisamoralargumentandthathighgroundneedstobeseizedandtaken.Itsbogustotryandalarmpeoplewiththesefictionalstories.ThosewhoopposeGMOsshouldbelabeledascruelheartlessandimmoralwiththeiranti-stories.Danielsexplainsthatgiventodaystechnologiescurrentlyinuseandthetechnologiescomingdownthepipelinetheresnoreasonwhytheseedindustryandagriculturecantmeetthegrandchallengeoffeeding9billionpeopleby2050.BUSINESSESSUPPORTBENCHMARKINGSUSTAINABILITYMorethan50organizationswhichcompriseFieldtoMarkethavelaunchedanewagriculturalsupplychainprogramforU.S.commoditycrops.Theannouncementsignalsamajorcommitmentamongmemberstoaddresssupplychainsustainabilityinamannerthatistransparentgroundedinsciencefocusedonoutcomesandopentoafullrangeoftechnologychoiceswhileconsideringproductivityenvironmentalqualityandhumanwell-beingsaysRodSnyderFieldtoMarketpresident.Overthenext40yearstheworldisfacinganunprecedentedchallengetoproducecropstoprovidefor9billionpeoplewithinthenaturallimitsofourplanet.Thenatureofthischallengerequiresanunusualleveloftransparencyandcollaboration.ThenewprogramwhichwasapprovedattheorganizationsrecentbiannualboardmeetinginFayettevilleArkansaswillfocusonbenchmarkingcurrentsustainabilityoutcomescatalyzingcontinuousimprovementatthefieldandlandscapelevelsandenablingsupplychainsourcingclaims.AfterseveralyearsofplanningtheFieldtoMarketmetricsandbenchmarksdevelopedthroughamulti-stakeholderprocesswillnowbecomeaplatformformeasuringpromotingandreportingoncontinuousimprovementincornsoybeanswheatcottonricepotatoesandothercropsrelatedtosevensustainabilityindicatorslandusesoilconservationsoilcarbonirrigatedwaterusewaterqualityenergyuseandgreenhousegasemissions.AfewoftheorganizationsinvolvedincludeAmericanFarmBureauFederationArcherDanielsMidlandCompanyBayerCropScienceBASFBungeCargillConservationTechnologyInformationCenterCropLifeAmericaDowAgroSciencesDuPontPioneerEnvironmentalDefenseFundGeneralMillsInternationalPlantNutritionInstituteJohnDeereLandOLakesInc.McDonaldsCorporationMonsantoCompanyTheNatureConservancyWalmartandtheWorldResourcesInstitute.THISISAMORALARGUMENTANDTHATHIGHGROUNDNEEDSTOBESEIZEDANDTAKEN. 60SEEDWORLD.COMREGULATORYROUNDUPKeepingyouinformedoflegislativeandregulatorychangesatthestatenationalandinternationallevelsfromlawsuitstoapprovalstootherregulatoryissuesaffectingyourbusiness.NATIONALEPACLOSESCOMMENTPERIODONENLISTDUOTheU.S.EnvironmentalProtectionAgencyEPAclosedthecommentperiodonitsproposeddecisiontoregisterDowAgroSciencesEnlistDuoherbicideforusewiththeEnlistweedcontrolsystem.DrawingbroadsupportfromfarmersuniversityscientistsagriculturalassociationsandmembersofthepublicEPAacknowledgedthesignicantscienticadvancementsDowmadewithEnlistDuoherbicideasitrelatestooff-targetmovement.EPAisexpectedtoreviewthecommentsinthecomingweeksandwillthenissueitsnaldecision.PendingregulatoryapprovalsDowexpectstolaunchEnlistcornandsoybeansin2015.BASFAWAITSREGISTRATIONFORPROVISIATheProvisiaricesystemdevelopedbyBASFisanewtoolforpost-emergencecontrolofabroadrangeofgrassweeds.DevelopedthroughtraditionalbreedingtechniquesregistrationofProvisiaisanticipatedasearlyas2016intheU.S.withothercountriestofollow.ThisnewsystemwillprovideadifferentsiteofactionhelpingricegrowerscontrolALSacetolactatesynthase-resistantweedssaysJasonKuhlemeierBASFtechnicalmarketmanager.ItwasdesignedtobeusedasacompaniontotheCleareldproductionsystemforriceallowinggrowerstorotateherbicidesitesofactionforcontrollinggrassweedsincludingweedyriceandredrice.ABMGETSEXCLUSIVERIGHTSTOTRICHODERMASTRAINU.S.PatentNo.8716001wasissuedtoCornellUniversityforatrichodermastrainthatinducesresistancetoplantdiseasesandincreasesplantgrowth.Thepatentcoversthetechnologythatinducesgeneexpressiontriggersforhealthierandmoreproductiveplants.AdvancedBiologicalMarketingABMhasexclusiveworldwiderights.Thispatentedstrainoftrichodermaoffersanall-naturalwaytoimproveagriculturalproductionandincreaseplantyieldsforcropssuchascornwheatsoybeanscottonpeanutsforagecropsandvegetables.BAYERINTRODUCESCREDENZSOYBEANSEEDBayerCropScienceintroduceditsrstglobalsoybeanseedbrandCredenzwhichisnowcommerciallyavailabletofarmersinArkansasLouisianaTennesseeMississippiNorthCarolinasouthernIowaIllinoisandMissouriastheystartplanningforthe2015growingseason.CredenzofferssoybeangrowersawiderangeofvarietiesandtraitsincludingLibertyLinkandglyphosate-toleranttraits.WehaveinvestedinCredenzbreedingstationsintheUnitedStatesandaroundtheworldtoprovidetimelycustom-madesolutionstomeetregion-specicchallengesexplainsDiegoAngeloBayerCropSciencedirectorofU.S.soybeanoperations.ThecompanyanticipatesavailabilityinmostU.S.marketsbeginningin2015forthe2016growingseason.INTERNATIONALBIOTECHGROUPSAROUNDTHEWORLDUNITEDuringamid-JulymeetinginWashingtonD.C.BiotechnologyIndustryOrganizationEuropaBioAfricaBioandseveralotherbiotechtradeorganizationsconvenedtoratifythebylawsoftheInternationalCouncilofBiotechnologyAssociationsICBA.Thecouncilisdesignedtosupportinternationalbiotechdevelopment.Theincreasinglyglobalbiotechnologyindustryprovidesbreak-throughproductsandtechnologiesthatcombatdebilitatingdiseasesreducestheenvironmentalfootprintfeedsthehungryanduseslessenergysaysJimGreenwoodICBAchairman.InformingtheICBAhesaysthatindustryistakinganimportantstepthatallowsittobettercoordinateorganizeandfacetheseissuestogether.EUMEMBERCOUNTRIESTODECIDEGMPOLICYAfteryearsofdiscussionarecently-adoptedaccordbytheEuropeanUnionwillallowmembercountriestomaketheirowndecisionsonwhetherornottoallowgeneticallymodiedcrops.AllmemberstateswiththeexceptionofBelgiumandLuxembourghavegiventheiragreementsaysGreekAgricultureMinisterIoannisManiatisafterarecentmeetingwithEUcolleagues.TheaccordgivesindividualEUstatestherighttobanGMcropseveniftheyhavealreadywonclearanceonhealthandsafetygroundsattheEUlevel.TheaccordwillnowproceedtotheEuropeanParliamentforapproval.OAPIJOINSUPOVTheAfricanIntellectualPropertyOrganizationOAPIisthesecondintergovernmentalorganizationandthe72ndmembertojointheInternationalUnionfortheProtectionofNewVarietiesofPlantsUPOVwhichprovidesandpromotesaneffectivesystemofplantvarietyprotectionwiththeaimofencouragingthedevelopmentofnewvarietiesofplantsforthebenetofsociety.OAPIoperatesaplantvarietyprotectionsystemwhichcoverstheterritoryofits17memberstatesincludingBeninBurkinaFasoCameroonCentralAfricanRepublicChadComorosCongoCotedIvoireEquatorialGuineaGabonGuineaGuinea-BissauMaliMauritaniaNigerSenegalandTogo.OAPIheadquartersareinYaoundeCameroon.SUPPORTGROWSFORTECHNOLOGYINWHEATSixteenorganizationsinAustraliaCanadaandtheU.S.pledgedtheirsupportforinnovationinwheatincludingthecommercializationofbiotechnology.Thestatementencouragesgovernmentstomaintainsoundscience-basedregulatorysystemsaswellastoadoptreasonablelow-levelpresencepoliciestominimizetradedisruptions.FiveyearsafteranoriginaldocumentwassignedtheorganizationsreleasedastatementwhichincludedtheadditionofgroupssuchastheAmericanFarmBureauFederationtheNationalFarmersUnionandacoalitionofwheatorganizations. 62SEEDWORLD.COMAnin-depthoverviewontheglobalseedindustry.Discoverwhatsgoingonaroundtheworldfromtheidenticationofageneresponsibleforsalttolerancetopolicydiscussionsdesignedtoprotectpollinators.STATUSAUSTRALIATHEUNIVERSITYofQueenslandandMeatLivestockAustraliahavedevelopedanewpsyllid-resistantLeucaenavarietyandareseekinginterestfrompotentiallicensees.Leucaenaisatreelegumethatproduceshigh-qualityforageforcattle.Thenewhigh-qualityvarietyhasexcellentpsyllidresistancehigh-forageyieldandgood-branchingstructureforgrazing.ThisnewvarietywillovercomethesignicantimpactsofpsyllidsexperiencedbyexistingLeucaenavarietiesandpermithighproductivityLeucaena-basedpasturesinhigherrainfallregions.ThenewvarietyisundergoingtrialsfordistinctnessuniformityandstabilityforPlantBreedersRightsregistration.IdeallyanypartnerwillbeabletodemonstratesuitableseedproductionmarketinganddistributioncapacityinAustralia.Moreinformationisavailablebyemailingamcalpinemla.com.au.STATUSCANADAOFFICIALSFROMtheProvinceofOntarioareconsideringabanonneo-nicotinoidswhichhavebeenblamedforthedecreasingnumberofpollinators.Theprovincewantstomoveawayfromwidespreadindis-criminateuseofneonicotinoid-basedpesticidessaysJeffLealOntarioAgricultureminister.OverthecomingmonthsIwanttorstconsultwithindustryfarmersandenvironmentalstakeholdersonoptionsthatarepracticalincludingtheconsiderationofalicensesystem.Lealsaysheiscommittedtondingabalancedapproachbasedinsciencethataddressestheimportantrolepollinatorsandgrowersplayintheprovincesfoodindustry.Howeverthereisconictingevidence.AstudydonebyaresearcherattheUniversityofGuelphshowsthatbeesexposedtoneonicotinoidsbecomeworseatpollinatingastheybecomemorefamiliarwiththeirenvironmenttheoppositeofwhatshouldhappen.YetanothereldstudybyadifferentresearcherfromtheUniversityofGuelphfoundnolinkbetweeninsecticidalseedtreatmentsandbeehealth.SowhatsagovernmenttodowhenthereisconictingcredibleevidencethatsupportstwodifferentpositionsTheministerdoesnthavetheauthoritytobanneonicotinoidsbuthecanbanthesaleofthisclassofpesticidesinOntario.CropLifeCanadaacknowledgesthatitsimportanttoreducetheexposureofbeestoseedtreatmentdustandfarmersareencouragedtofollowbestmanagementpracticestohelpprotectpollinators.TohelpfurtherreducedustemissionsthisyearthePestManagementRegulatoryAgencymandatedfarmersuseBayerCropSciencesFluencyAgentwhenplantingtreatedseed.MeanwhileCanadasNationalFarmersUnionsentHealthCanadaaletteraskingtheMinisterofHealththeMinisterofAgricultureandtheMinisteroftheEnvironmenttoactinthepublicinterestbyinvokingaprecautionaryprincipleandimplementingave-yearmoratoriumontheuseofneonicotinoid-treatedseedineldcrops.OntheotherhandGrainFarmersofOntariorepre-sentingtheprovinces28000cornsoybeanandwheatfarmersreleasedastatementthatexpressesdisappointmentinthegovern-mentsdirection.TheeffortworldSTATUSAlookatseedindustrydevelopmentsaroundtheglobe.FarmKinghasbeenaleaderingrainhandlingfordecadesandisproudtointroduceaprovenlineofon-farmseedhandlingsolutionsfortheseedindustry. SEPTEMBER201463andleadershipgrainfarmershavedemonstratedonthisissuehasbeensecondtononeandtohavethisdiscountedwithsucharashmoveandannouncementthroughmediaisfranklyinsultingsaysHenryVanAnkumchairoftheGrainFarmersofOntario.Farmersacrossthecountrysidehavemodiedtheirequipmentareparticipatingineldtrialsareusingthenewmandatoryuencyagentwhichhasprovensuccessfulandhaveforgedgoodopencommunicationswithmanybeekeepers.ThisisanevolvingissuearoundtheworldandSeedWorldwillcontinuetofollowit.JulieDeeringSTATUSCHINAATEAMofresearchersfromTheChineseUniversityofHongKongBGIandotherinstituteshaveidentiedageneofwildsoybeanlinkedtosalttolerance.ThisstudypublishedonlineinNatureCommunicationsprovidesaneffectivestrategytounveilnovelgenomicinformationforcropimprovement.Soybeansareanimportantcropfortheworld.Duetodomesticationandhumanselectioncultivatedsoybeanshavelessgeneticdiversitythantheirwildcounterparts.Amongthelostgenessomemightplayimportantrolesfortheadaptationtodifferentenvironments.Inthisstudyscientistsusedwildsoybeanasaresourceforinvestigatingthevaluablegenesthatadapttocertainenvironmentalconditions.TheysequencedandassembledadraftgenomeofwildsoybeanW05anddevelopedarecombinantinbredpopulationforgenotyping-by-sequencingandphenotypicanalysestoidentifymultiplequantitativetraitlociQTLsrelevanttotraitsofinterestinagriculture.UsingthedenovosequencingdatafromthisworkandtheirpreviousgermplasmresequencingdatatheteamdiscoveredanoveliontransportergeneGmCHX1andsuggesteditmightberelatedwithsalttolerance.Duringthefollowingrapidgain-of-functionteststheGmCHX1genewasconferreditsfunctiononsalttolerance.TheauthorsassumedthattheeliminationofGmCHX1insalt-sensitivegermplasmsmightbeanexampleofnegativeselectionagainstastresstolerancegeneinunstressedenvironments.Theexpressionofstresstolerancegenesmightbeanenergyburdenontheplantifthefunctionsofthesegenesarenotrequired.Throughthisstudyresearchersdevelopedanefcientstrategyusingthecombinationofwhole-genomedenovosequencinghigh-density-markerQTLmappingbyre-sequencingandfunctionalanalyseswhichcouldenhancetheefciencyofuncoveringQTLsandgenesforbenecialtraitsincropbreeding.SourceBGISTATUSSPAINTHEEUROPEANSEEDAssociationsqualityassur-anceschemeforseedtreat-mentsandtreatedseedknownastheEuropeanSeedTreatmentAssuranceESTAfurtherestablishesitsposi-tionintheEuropeanUnionbyaccreditingtheAsociatinNacionaldeObtentoresVegetalesANOVEasafourthnationalagent.Thisprojectshowstheprofessionalismandcommit-mentoftheseedindustrytothequalityandtraceabiltyofourfoodfromitsoriginsexplainsAntonioVillaroelsecretarygeneralofANOVEaprivatenon-protassociationthatrepresentsSpanishcompaniesinvolvedinresearchdevelopmentandBroughttoyoubyConnectingyourcombinetothemarketwww.farm-king.comexploitationofnewplantvarietiesandotherbiotech-nologicalinventionsinvolvingplantsandvegetablematter.ESTAcombinesanumberofelementstoguaranteeprofessionalhighqualityseedtreatmentapplicationssuchasindependentcerticationoftreatmentsitesbyaccreditedauditorsdenedqualityreferencevalueswithauniformtestingprotocolandsafeuseofinformationandrespectivelabelingforusers.ANOVEsexpertisewillguaranteeasuccessfulrolloutofESTAinSpain.WeareveryhappytowelcomeANOVEourSpanishmemberassociationasanationalagentfortheimplementationofourEuropeanSeedTreat-mentAssuranceschemesaysGarlichvonEssenESAsecretarygeneral.ESTAisakeyinstrumenttoassurequalityandsafetyforourcustomersandtheenviron-mentandtomaintainseedtreatmentasthemostmodernandmostsustainablewayofseedandcropprotectioninEurope.SourceESA 64SEEDWORLD.COMPEOPLENEWSDuPontPioneerhiredNealGuttersonasvicepresidentofAgriculturalBiotechnology.GuttersonjoinsPioneerfromMendelBiotechnologywhereheservedmostrecentlyaspresidentchiefexecutiveofcerandboardmember.NealbringsextensivebiotechnologyandbusinessleadershipintheseedandcropprotectionindustrytothisintegralroleforDuPontPioneersaysPaulSchicklerDuPontPioneerpresident.TheboardoftheInternationalCropsResearchInstitutefortheSemi-AridTropicsICRISATappointedDavidBergvinsonasitsnextdirectorgeneralforave-yeartermeffectiveJan.12015.BergvinsonwillreplaceWilliamDarwhohasservedtheInstitutesince1999.GrowMarknamesJimSpradlinasthecompanysnewCEO.SpradlinhasheldvariouspositionswithintheGrowMarksystemofcooperativesincludingcontrollerofSchuyler-BrownFSregionaladministrativedirectorgeneralmanagerofPiattServiceCompanyagronomydivisionmanagervicepresidentofagronomyandothers.BayerAGgaveatwo-yearextensiontoMarijnDekkersscontractasCEOwhichhellserveuntiltheendof2016.WernerBaumanncurrentchiefnancialofcerwillassumethepositionofchiefstrategyandportfolioofcerOct.1.BaumannsexistingcontractrunsuntilDec.312017.AlsoeffectiveOct.12014JohannesDietschseniorrepresentativeandCFOforgreaterChinawillassumethepositionofCFOofBayerAG.TheAmericanSeedTradeAssociationelectedits2014-15ofcersduringtheitsannualconvention.NewASTAleadershipincludeschairmanJohnSchoeneckerofHM.CLAUSErstvicechairRisaDeMasiofGrasslandOregonandsecondvicechairMarkHerrmannofMonsantoVegetableSeeds.DanFoorhastakenthereinsofLaCrosseSeedfromPaulCurranwhohasbeenthecompanysCEOsince2000.Curranwillremainactiveaschairmanoftheboard.PriortojoiningLaCrosseSeedin2011aschiefoperatingofcerFoorheldleadershiprolesatMonsantoCompany.BayerCropSciencehasannouncedthatAdrianPercyseniorvicepresidentofglobalregulatoryaffairswillheadglobalresearchanddevelopment.InhisnewrolePercywillbecomeamemberoftheBayerCropScienceExecutiveCommittee.WyffelsHybridshashiredScottFurbeckasaproductdevelopmentmanagerresponsiblefortestingandmanagingcornhybridsandseedtechnology.AspartofthecompanysresearchanddevelopmentgroupFurbeckwillplanandcoordinateresearchactivitiesandagronomicexperiments.INDUSTRYNEWSIndustryNewsdeliversthepeopleindustrybusinessandproductnewsyouneedtoknow.Submissionsarewelcome.Emailusatnewsissuesink.com.PRODUCTNEWSTheU.S.DepartmentofAgricultureannouncedtheavailabilityof3milliontoprotectvulnerablepollinatorsthroughtheEnvironmentalQualityIncentivesProgram.ThefundswillbeavailabletofarmerslocatedinMichiganMinnesotaNorthDakotaSouthDakotaandWisconsinfortechnicalandnancialassistancetoimprovethehealthofhoneybees.LaCrosseSeednowofferstwomixesformulatedspecicallytomeettherequirementsofthepollinatorprogramsinallvestates.INCOTECspatentedtechnologyThermoSeedshowsastrongprimingeffectforeldcropsalongsideitsfunctionasaseeddisinfectant.AfteryearsoftrialstheThermoSeed-treatedseedsdemonstratefasterandmoreuniformgerminationevenwhentheseedsareexposedtostressfulconditionsintheeldsuchaslowtemperatures.ThetechnologyisusedinEuropeandNorthAmericaespeciallyforcropssuchascerealsandrice.ItsbeingtestedandintroducedinJapanandBrazil.Thisdevelopmentcanbeseenasabreakthroughforeveryoneworkingwithlarge-acrecropssaysJanWillemBreukinkaseniorexecutivememberofINCOTECsboardofdirectors.BUSINESSNEWSInitssecondquarter2014earningsreportDowChemicalCompanyannouncedthatDowAgroSciencesachievedrecordsecondquartersalesof1.9billionup3percentversusthesameperiodlastyear.Onayear-to-datebasissaleswere4billionrepresentingarst-halfrecordforthesegment.Withinthequarterseedsdelivered3percentsalesgains.DowsaysbusinessdrovegrowthinbothcornandsoybeansinNorthAmericaandLatinAmerica.EvogeneLtd.andMarroneBioInnovationsInc.announcedthesigningofamultiyearcollaborativeagreementtargetingthejointdiscoveryofnovelmodesofbiologicalactionforinsectcontrolfollowedbythedevelopmentandcommercializationofnewinsectcontrolproductsbyeachofthecompanies.Integratingtheseindustry-leadingdiscoverycapabilitiesthecompanieswillusethecollaborationsjointassetstoseparatelydevelopandcommercializeproducts.SpecicallyEvogenewilldevelopbiotechnologyinsectresistanceseedsandMBIwilldevelopbiologically-basedinsecticides.TargetedinsectsincludetheWesterntarnishedplantbugandbeetarmyworm.DowAgroSciencesLLCisnowthefullownerofAdvantageWheatsPtyLtd.In2011Dowmadeamajorinvestmentinthecompanyandhassinceacquiredtheremainingshares.TheacquisitionispartofthecompanysstrategytobecomeakeywheatplayerinAustraliaandaroundtheworld.DowalsosignedanagreementtopurchaseCoodetecsBrazilianseedsbusiness.ThetransactionissubjecttotheapprovaloftheBrazilianantitrustauthority.ThecompanysstrategyinBrazil Tel.131473991911800ATTAPCO18002882726Fax13147395880www.tapcoinc.comCountryJournalPublishingCo.Inc.DecaturIllinoisU.S.A.ThecolorbluewhenusedinconnectionwithelevatorbucketsisaU.S.registeredtrademarkownedbyTapcoInc.2014TapcoInc.Allrightsreserved.NutsSpacersWashersWhenYouWantitGoodandYouNeeditFast...CallTapco800-AT-TAPCO800-288-2726.DragConveyerFlightsHangerBearingsNylonUHMWorWoodDuraSpliceZinc-PlatedTapco-NSnon-sparkingBronzeBeltSplice75ofDesignEngineersContractorsandBucketElevatorManufacturersspecifyTapcobuckets.StyleCC-HDHeavyDutyU-HDPolyethyleneUrethaneorNylonPointedFangedFangedNo.1NorwayNo.3EclipseWestern3-ProngReference70StyleStyleCC-XDXtremeDutyNylonPolyethyleneorUrethaneLowProfilePolyethyleneUrethaneorNylonStyleCC-BDiggerCarbonStainlessSteelELEVATORBOLTSLINERSACCESSORIESELEVATORBUCKETSSuperEuroBucketUrethaneNylonorPolyethyleneElastomericUrethaneSheetingRollsUHMWPolyethylene 66SEEDWORLD.COMistoadvancethedevelopmentofitssoybeanprogramandstrengthenitspositioninthecornmarket.Thetransactionisexpectedtobecompletebytheendof2014.MidwesternBioAgInc.ProteusEnvironmentalTechnologiesLLCandGrowersSecretInc.GSIhavecompletedastrategicacquisitionandinvestmentinthefutureofMidwesternBioAg.AninvestmentgroupledbyProteusandGSIhasacquiredacontrollinginterestinMidwesternBioAgwithaplanforinfusing20millionofgrowthcapitalintothebusinesstoexecutetherststagesofitsnationalandglobalexpansion.Thecompanyplanstoincreaseitsreach10-foldormorethroughexpandedsaleseffortsmergersandacquisitionsandstrategicpartnerships.DowAgroSciencesLLCandSigma-AldrichCorporationhaveannouncedanexclusivemanufacturinglicenseandsupplyagreementthatwillallowSigma-AldrichtomanufactureandsupplyzincngernucleaseZFNreagentsforusewithExzactPrecisionTechnologyEPT.UndertheagreementSigma-AldrichwillbetheexclusiveproviderofZFNreagentsforuseinplantswhichwillbeavailabletoDowitsafliatesandlicenseesoftheEPTtoenableprecisiontransformationtraitstackingandtargetedmutagenesis.SyngentawillacquiretheGermanandPolishwinterwheatandwinteroilseedrape-breedingandbusinessoperationsofLantmannenaSwedishfoodenergyandagriculturegroup.Syngentawillgainaccesstohigh-qualitygermplasmaseedspipelineandcommercialvarietieswhichcomplementthecompanysportfoliointwoofEuropesmostimportantcrops.LantmannenemployeesinGermanyandPolandwillalsojoinSyngenta.AspartofthetransactionSyngentaandLantmannenwillalsoenterintoaresearchanddevelopmentcollaborationinwheatandwilldistributeSyngentacerealsandwinterwheatandwinteroilseedrapeseedsinSweden.AgriGoldcollaboratedwithKinzeManufacturingInc.toconducton-farmtestingofanelectricmulti-hybridconceptplanterinIowa.Themulti-hybridtechnologyprovidesfarmerswiththeabilitytochangetheseedhybridtheyareplantingautomaticallyastheplantermovesthroughtheeld.Thisplantercanalsodeliveravariable-rateseedingprescription.AgriGoldworkedwithgrowersinIowausingtheplanterthispastspring.OhiosAdvancedBiologicalMarketingInc.andtheNetherlands-basedINCOTECGroupB.V.havecometoanagreementinwhichINCOTECwillcombineABMsyield-enhancinginoculantswithitsseedcoatingandenhancementtechnologies.INCOTECwillhavemarketingrightstoABMproductsintheUnitedStatesEuropeIndiaandSouthAmerica.WeareexcitedtopartnerwithINCOTECtohelpincreaseyieldsandprotabilityforfarmerssaysDanCustisCEOofABM.INDUSTRYNEWSScientistsattheJohnInnesCentreintheUnitedKingdomwithcolleaguesattheUniversityofJordaninAmmanJordanhavedevelopedbarleyplantsthathavefourtimesthedroughttoleranceoftheirparentstock.Usinggeneticmodicationthescientistsworkedonageneresponsibleforopeningandclosingtinyporesonthesurfaceofthebarleyleaves.Theyputthenaturally-presentgenethatcontrolsthisprocessintooverdriveandwereabletodevelopbarleyplantswithstomatawhichclosedmorereadilywhenwaterwasscarce.Thishelpsretaintheplantswatercontentandmakesthemmoreresilientindroughtconditions.ThendingshavebeenpublishedinthejournalMolecularBreeding.AccordingtoaGlobalIndustryAnalystsInc.reporttheglobalmarketforbiopesticidesisforecastedtoreach6.2billionby2020buoyedbytheenactmentofstringentgovernmentregulationsthuscurbingtheuseofchemicalpesticides.ThereportnotedthattheUnitedStatesrepresentsthesinglelargestbiopesticidesmarketworldwidewhileEuroperepresentsthefastestgrowingmarket.ArecentstudybyBattelleandBiotechnologyIndustryOrganizationshowsthattheU.S.bioscienceindustrydemons-tratedstronggrowthfrom2001to2012.BattelleBIOStateBioscienceJobsInvestmentsandInnovation2014revealsarobustbiosciencesector.Accordingtothereportbiosciencermsemploy1.62millionpeoplecreatingnearly111000newhigh-payingjobssince2001.Withintheprivatesectorthebioscienceindustrycontributedanadditional6.24millionjobsyieldingatotalemploymentimpactof7.86millionjobs.DuPontPioneerannouncedarst-of-its-kindthree-yearcollaborationwitheightland-grantuniversitiesthroughtheirrespectivesoilnutritionmanagementexpertstohelpgrowersmaximizecropyieldsinamoresustainableway.ThroughsupportofferedbyPioneerthiscollaborationwillpulltogetherexpertiseindifferentsoilnutritionareasandgenerateelddatatoimprovecropmodelsusedtoenhancemoreefcientproductionpractices.Eachuniversitywillbeabletoexpanditselddatacollectionandanalysis.TheuniversitiesinvolvedareIowaStateUniversityNorthDakotaStateUniversityPurdueUniversityandtheuniversitiesofIllinois-UrbanaMinnesotaMissouriNebraska-LincolnandWisconsin-Madison.ResearchandMarketsreleasedAgriculturalBiotechnologyMarketGlobalIndustryAnalysisSizeShareGrowthTrendsandForecast2013-2019.Thereportconrmsthatsoybeansandcornarethemostwidelyconsumedgeneticallymodiedcropsglobally.Risingdemandforanimalfeedduetoincreasingmeatconsumptionisexpectedtodrivethemarketforthesecrops.Thereportalsorevealsthatbiotechcompaniesspend15to20percentofrevenuesonresearchanddevelopmentinitiatives. SEPTEMBER201467JohanSolleveldcomesfromatomato-growingfamilyandhasbeeninvolvedinvarietydevelopmentatRijkZwaanforover30years.Thankstohisextensiveexperienceandtothefactthathereallyspeaksthegrowerslanguageheknowsexactlywhattolookoutforwhenselectingnewtomatoes.OvertheyearsJohanhasgainedanever-greaterappreciationofthetomatosversatilityandpotential.Heknowsthatnaturecansometimeshavesurprisesinstoreandhowimportantitistoremainopentotheresultingopportunities.Inclosecollaborationbothwithcolleaguesandcustomershestrivestomakeavaluablecontributiontocreatingtastynewproductseveryday.ItisJohansambitiontosurpriseconsumerstimeaertime.RijkZwaan-aglobalspecialistinvegetablebreeding-sharesthisambition.Weareworkingtogethertowardsahealthyfuture.Learnmoreatrijkzwaan.com.WeshareJohansambitiontosurpriseconsumerstimeaertime 68SEEDWORLD.COMThreeAsianinstitutionshavereleasedthegeneticsequenceso3000ricelines.The3000genomeswillhelpusexplorenewgenesneededtocreatenewadaptivevarietiessaysHeiLeungaplantgeneticistattheInternationalRiceResearchInstitute.Thehopeisthatthisgeneticinormationwillleadtoidentiyinggenesordroughtdiseaseandpestresistanceaswellastoleranceorpoorsoils.Thenextstepistoconnectthegeneticsequenceinormationtospecicphenotypictraits.ThesequencingeortwasacollaborationamongIRRIBGIinChinaandtheChineseAcademyofAgriculturalSciencesinBeijing.ThereportisavailableinthejournalGigaScience.TheInternationalServicefortheAcquisitionofAgri-BiotechApplicationsupdateditsbookletAgriculturalBiotechnologyALotMoreThanJustGMCrops.Thebookletexplainsandcomparesagri-biotechnologytoolsincludingconventionalbreedingtissuecultureandmicropropagationmolecularbreedingmarker-assistedselectionandgeneticengineering.Theeventsthathappentherstewdaysatercornpollinatesarecriticalbutlittleisknownaboutthisinitialstage.BrianLarkinsaUniversityofNebraska-Lincolnplantscientistandamulti-institutionalteamhaveidentiedthegenesandmanyothemoleculesinvolved.TheearlystagescreatetheoundationorthelaterstagesLarkinssays.Itheyredamagedashappensduringdroughtorheatstressthenyouneverrealizetheullpotentialothekernel.TheteamreportedtheirndingsintheproceedingsotheNationalAcademyoSciences.WHEREONTHEWEBFarmersnowhavetheabilitytondsolutionstoagronomicissuesatAgronomyAnswersonMycogen.com.ItsagreatresourceorgrowersseekingtipsoneverythingromscoutingtoequipmentpreparationsaysCraigSolomonMycogenSeedscustomeragronomist.Articlescovercornandsoybeansaswellascanolasunfowerssorghumandalala.ResearchersattheUniversityofMissourihavedevelopedthedigitalinrastructuretostorepreviouslydisregardeddatatotakeplantsciencetothenextlevel.TheSoybeanKnowledgeBaseSoyKBareeonlinedataresourceallowscollaborationamonginternationalresearchersandarmers.Researchersdeposittheirresultsromexperimentsintothedatabaseandhigh-capacitycomputersystemscrunchthenumberstohelpdetermineresultssaysTruptiJoshiaUniversityoMissouriCollegeoEngineeringassistantresearchproessorincomputerscience.Theirexperimentsbecomeapartothebiggerpictureallowingutureresearcherstonarrowtheirownresults.WhereSeedsGoToChill.Havingseedsreadyorplantingsyear-roundrequirescompleteprotectionromuctuationsintemperatureandhumidity.BMILTechnologieshasyourturnkeystoragesolutionatalowcapitalinvestmentandoperatingcost.FeaturingthepatentedFrioVerdererigerationsystemsandDZ-2000DesiccantDehumidiferAgLockerintroducesanidealclimate-controlledcoldroomthatprovidesConsistentlowtemperatureandhumidityconditionsLightweightpanelsandoamorastinsulatedunitinstallationOperator-riendlycontrolsoreasymonitoringSignifcantenergysavingsovertraditionalrerigerationsystemsDeliverseedsandagriculturalproductsthatbringnewpeaksoproft.etBMILgetyourAgLockerupandrunningandturnyourconceptsintoaordablereality. RegisterTodaywww.amseed.orgamericaslargestseedindustryconferenceJoinusinChicago 70SEEDWORLD.COMWilliamL.BrowngeneticistforRogersBros.SeedCompanyin1943. LloydE.ArnoldownerofArnoldThomasSeedServicein1969.SEPTEMBER201471 72SEEDWORLD.COMTodaytheresnosuchthingascontaminationoanorganiccropbyGMOs.HoweverthatcouldsoonchangeastheproposedSaeandAccurateFoodLabelingActHR4432sponsoredbyRep.MikePompeoRoKansasincludesathresholdlevelorGMOs.ThismeansthatPompeosGMOlabelingbillwillorthefrsttimedefneapointatwhichorganiccropsdoindeedbecomecontaminatednotbyasubstanceoranorganismbutbyaormoscience.MakenomistakethiswillturnAmericaromagloballeaderintoaollowerwhenitcomestobiotechnologyandagriculture.ThereasonAmericaisaleaderinagriculturalgeneticengineeringispreciselybecauseunlikeEuropewedonthaveGMOlabelinglawsorthresholdlimitsonGMOcontainingood.ThereasonorthisissimplescientistsallovertheworldeveninEuropeagreethatGMOsareperectlysae.SoAmericadoesntlabelorlimittheminanyway.BycavingtoorganicactivistswithavoluntaryGMOlabelPompeoputstheutureoeveryAmericanarmonthelinebyimplyingthatthereissomethingtoworryaboutwhenitcomestogrowingandconsumingGMOcropsandood.IrecentlyhadthehonoroteamingupwithJayLehrsciencedirectoratTheHeartlandInstituteRobertZubrinseniorellowwiththeCenterorSecurityPolicyandKlausAmmanndirectorotheBotanicalGardenattheUniversityoBerninSwitzerlandtowriteaboutthisproposedbill.Belowarethehighpoints.HR4432createsavoluntarynationalGMOlabelingplanwithathreshold.AthresholdlevelorGMOsevenivoluntarycouldbackfrebyimplyingthataproblemdoesexistwithGMOs.OtherwisewhyhaveathresholdAnotherunintendedconsequenceisthatattheurgingoactivistsorganicarmerswhocanprovealevelocontaminationabovetheestablishedthresholdwillsuearmerswhogrowGMOcropsonthebasisthatthiscontaminationpreventsthemromlabelingtheircertifed-organicoodasGMOree.Thereisnolong-termupsidetoanationalGMO-labelinglaw.ThatswhytheideawasrejectedinWashingtonbackwhenanti-GMOorganicactivistsirstbegancampaigningagainstthem.ItsonlybeneftwillbetoreplacetheperhapsinevitableSaeandAccurateFoodLabelingActMightNotBeSoSaestate-by-statepatchworkoGMOlabelinglaws.AndallthewhilethepeoplelobbyingorthesestatelawsalreadyhaveaederallawprotectingtheirchoiceoagriculturalproductsUSDACertifedOrganic.OrganicindustrystakeholderswroteandacceptedrulesthatpreventorganicarmersrommakinguseoGMOs.Andsurelythatsthebestwaytoleavethings.TheGMOandorganicphilosophieswerecommercializedaroundthesametimebackinthelate1990sandbothhavegrownexponentiallysince.Clearlythingsareworkingasplannedorbothparties.WhychangethatatthestateorederallevelItappearsthatlegislatorsinWashingtonsuchasPompeoalongwithRepublicanandDemocratalliesaretryingtoprotectoodmanuacturerswhowouldliketoavoidstate-by-stateGMOlabeling.ButtheyreailingtoappreciatethatanyGMOlabelinglawcouldbemisusedbythepeoplebehindnoewerthan26stateandcountyGMOlabelingandbanningcampaignsthatareunderwayacrossAmericarightnow.Itsthelawounintendedconsequences.Lesslawisotenbetterthanmoreespeciallywhenthestatusquoisworkingsplendidlyorallconcerned.ThinkaboutitNewYorkCitytriedtolimitthesizeosotdrinksitscitizenscouldbetrustedwithandthecourtsstruckitdown.Butwereabouttoseeathreshold-limitputonGMOingredientsacrossAmericawithnotashredoevidenceoanynegativeconsequencesromgrowingorconsumingGMOs.Thisispreciselywhatorganicactivistswant.WhygiveintothemGMOsareperectlysaeandassuchwecertainlydonotneedtolabelorputathresholdlimitonthem.IpredicttheoutcomeotheSaeandAccurateFoodLabelingActmightbethesinglemostimportantpieceolegislationwhenitcomestotheutureoarminginAmerica.AndcorrectmeiImwrongbutdontwealreadyhavevoluntaryGMOlabelinginAmericaIacompanyorindividualwantstolabelsomethingtoindicatethatitcontainsGMOingredientswhatsstoppingthemrightnowAndhowwillPompeosbillchangethisItsalltheotherthingscoveredinHR4432thatstandtochangehowwearminAmericaandnotorthebetter.MischaPopoffpolicyadvisororTheHeartlandInstituteandormerUSDAcontractorganicinspector