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February2014SEEDWORLD.COMTrendsinvarietydevelopmentdemonstratetheflowerandvegetableseedindustrysconnectiontotheirend-users.FLORALFAVORITESWHATSOLDISNEWAGAININVESTINGINAGRICULTURENOTFORTHEFAINTOFHEARTFLAVORVS.YIELDGMOLABELINGCOMMITTEDCUSTOMERtothe Withthehydraulichoppermoveroptionthehoppercanbepositionedeasilyandwithminimaleffort.Anoptionalhydraulicwincheasilyliftsthehopperintoplacefortransport.FarmKingBacksaverAugersarepracticaleconomicalanddependable.ThatdependabilityhasbeenabenchmarkoFarmKingBacksaverAugersormanydecades.Augertubingsizesareavailablein10or13diametersandlengthsrangingrom50to95eet.The4312x60intakehopperinviteslargequantitiesograintobequicklymoveduptheaugerandintothebin.Durable11gaugefightingisusedonevery10and13FarmKingBacksavermodel.www.farm-king.com2013BuhlerTradingInc.infobuhler.comwww.farm-king.com FEBRUARY20141FEB1404WHATSNEWINFLOWERSANDVEGETABLESAsamplingoffreshnewvarietiescomingtotheflowerandvegetablesector.08GENETICSANDCONSUMERSDRIVEVEGETABLEINNOVATIONSTechnologiesnewertovegetablebreedingandchangingconsumerpreferencesarehelpingshapetrendsinvegetablevarietydevelopment.12FLORICULTUREINDUSTRYPLAYSFAVORITESFamiliarflowervarietiesaregettingafaceliftthankstohomeandmarketgardenersdesireforreliableeasy-to-growvarieties.16THEGREATFLAVORHUNTTheproduceindustryislookingatvarietydevelopmentdifferentlyandyieldisnteverything.20ENSURINGSAFETYANDMARKETACCESSThedevelopmentandadoptionofinternationalphytosanitarystandardsishelpingensuresaferfoodandexpandedmarketaccess.24PROTECTINGPOLLINATORSRESOURCEGUIDEResourcesonpollinatorprotectiontosharewithyourstaffandseedcustomers.28ISBIGMONEYLEAVINGAGTheagricultureboomofrecentyearsattractedinvestorstoconsidercommoditiesaspartoftheirportfolioswhatschanged36MAINTAININGTHESEEDEXPORTSYSTEMTheU.S.NationalSeedHealthSystemisaidingtheinternationaltradeofseedsandglobalseedresearch.38GMOFOODLABELINGISSUESAFFECTVEGETABLEINDUSTRYSeedWorldcolumnistDennisThompsonexaminesthefoodfightsurroundingthelabelingofGMOs.DEPARTMENTS42STRATEGY46CROSSPOLLINATION50SINCE191554WORLDSTATUS56REGULATORYROUNDUP60INDUSTRYNEWS68GIANTVIEWS0412February2014SEEDWORLD.COMTrendsinvarietydevelopmentdemonstratetheflowerandvegetableseedindustrysconnectiontotheirend-users.FLORALFAVORITESWHATSOLDISNEWAGAININVESTINGINAGRICULTURENOTFORTHEFAINTOFHEARTFLAVORVS.YIELDGMOLABELINGCOMMITTEDCUSTOMERtotheOntheCoverThemulti-speciesFuseablesPrecisionMulti-PelletfromPanAmericanSeedofferscommercialgrowersreliabilityfromthepointofplanting.FuseablesPrecisionMulti-Pelletsensuremoreaccuracyaseachcomponentissowninthepelletinthequantitiesrequired.AccordingtoPanAmericanSeedFuseablesisthefirst-everprofessional-qualitysingle-speciesandmulti-speciesmulti-pelletseed. 2SEEDWORLD.COMFebruary20141395-AS.ColumbiaRoadPMB360GrandForksND58201-9907PUBLISHERShawnBrooksbrookissuesink.comASSOCIATEEDITORLindsayHoffmanlhoffmanissuesink.comSTAFFWRITERSMarkHalsallShannonSchindleMarcZienkiewiczMARKETINGCraigArmstrongcarmstrongissuesink.comAdriaGrewalagrewalissuesink.comHitenShahhshahissuesink.comCREATIVEWadeClisbyJeffHiebertVinceMendellaLesleyNakonechnyCIRCULATIONBradGordonbgordonissuesink.comCamMitchellcmitchellissuesink.comCONTRIBUTORSMariaBrownAngelaLovellJulieMcNabbDennisThompsonEDITORIALBOARDR.B.HalabyAgriCapitalBettyJones-BlissPurdueUniversityBillRompBeckerUnderwoodJohnSchoeneckerHarrisMoranSeedCo.JimSchweigertGroAllianceTomWiltroutDowAgroSciencesKarenWithersPenningtonSeedRonWulfkuhleGreenLeafGeneticsfacebook.comSeedWorldtwitter.comseedworldmagSUBSCRIPTIONSSeedWorldispublishedsixtimesayear.NorthAmericansubscriptionratesareoneyearUSD70.00twoyearsUSD120.00.InternationaloneyearUSD95.00.Tosubscribepleaseemailsubscribeissuesink.com.Pleaserecyclewherefacilitiesexist.Nopartofthismagazinemaybereproducedwithoutthewrittenpermissionofthepublisher.PrintedintheUnitedStates.Foracatalogcall303.431.7333salesapplewoodseed.comapplewoodseed.comSeedsofWildflowersGardenFlowersSince1965RegionalSpecialUseCustomMixturesHundredsofSpeciesinStockSeedandgraincleanerSfortheworldCrippenNorthlandSuperiorSupplyCo.8-851LagimodiereBlvd.WinnipegMBPh204-925-6141www.northlandsuperior.comAirScreenCleanersIndentedCylinderLengthSeparatorGravitySeparator 4SEEDWORLD.COMTHEREWILLBElotsonewanduniquevarietiesovegetablesandowerscomingor2014andtheneedsobothcommercialgrowersandendconsumerswillbeattheoreront.Theupsurgeinhomegardeningandlocaloodproductionisdrivingatrendorvegetableandowervarietiesthatcaneasilybegrownincontainersonpatiosandinlimitedspaces.Meanwhilegrowersaredemandingproductswithearliermaturityincreasedyieldsandbetterdiseaseresistancepackageswhichtheindustryisworkinghardtodeliver.Hereisasamplingosomeothenewvarietiesthatareorshouldbeavailablesoon.NewVegetableVarietiesNunhemsNunhemshastwonewonionvarietieswithbothconsumerandgrowerbenefts.Olorosoisalongdayonionwithhighsinglecenterscombinedandlongstoragepotentialorprocessorswhoneeduniormringswithhighsolids.InthereshmarketOlorosooershighbulbuniormityandexcellentscalecoveragewhichmakesitattractiveinabagtotheconsumer.Olorosoisawell-adaptedvarietythatisgrower-riendlyunderpivoturroworsprinkleirrigation.Ithashighpinkrootusariumandbolttoler-anceorbetteryieldpotential.Dulcianaisashortdayonionthatcanbemarketedasamild-avoredGranoonion.Goodscalecoveragehasconsumerappealandgivesthegrowerbulbprotectionwhilehandlingthebulbthroughharvestpackingandshipping.AmericanTakiiInc.AmericanTakiiInc.isintroducingRisingSunanewhybridonionvarietythatisaallplantedearly-mediumshortdayonionorgrowingareasinthesouthwestUnitedStatesandnortheastMexico.Ithasboltingtoleranceauniormglobeshapeandtestsatlessthanfveonthepungencyratingscalegivingitasweetmildavor.MonsantoMonsantosSeminisvegetablerangehasmanynewoeringsincludinganewbroccolivarietySV1810BL.Iteaturesafrmgreenmulti-purposecrownwithmedium-sizebeadsandhasshownhightolerancetosystemicdownymildew.AnewSeminisPerormanceSeriessweetcornhybridcalledSV9010SAcombinesmultipleinsectcontroltraits.ItoersdualmodesoactionorabovegroundandbelowgroundinsectpestsandtolerancetoRoundupWeatherMAXandRoundupPowerMAXherbicides.ThishybridalsocontainstheRpGandWhatsNewinFlowersandVegetablesRp1Dgeneswhichprovidehighresistancetocommonrust.BA1001isagardenbeanthatyieldswellandreducesthelikelihoodoaphanomycesrootrotdiseasedevelopmentinthefeldmakingituseulordouble-croppingorothershortrotations.AbbottCobbInc.AbbottCobbInc.hasournewsweetcornvarietiescomingor2014.AwhitevarietyisSummerSweetMultiSweetSS1441romthecompanysSuperSeedWareSSWlinethateaturesimprovedgerminationandvigorundermoststressconditions.SummerSweetMultiSweetSS2742isabi-colorvarietywithbrilliantHiGlowkernelsandproducedwithSSWgeneticsthatallowittobeplantedearlyandstillproducestronguniormstands.SummerSweetHiGlowMS7401IMPhasenhancedvigorandoverallseedquality.ItcarriesnewStaysRichGreenSRGnaturalgeneticsproducingdarkergreenplantsandhusksandthickerleaves.Ithasahighresistancetomaizedwarmosaicvirus.SummerSweetHiGlow8902IMPisabi-colorvarietythatoersenhancedrustresistance.ItmaintainsearsizeinallandwintergrowingseasonsandhasadarkgreenhuskandplantduetoitsSRGgenetics.Aroundupoffreshnewvarietiescomingtomarketin2014.MonsantosnewBA1001gardenbeenoffersgrowersanimproveddiseasepackageallowingforshorterrotations.PhotocourtesyofMonsanto FEBRUARY20145SyngentaNewromSyngentaisCaptivationaseedlesswatermelonvarietywithmostly45-countruitswhichareauniormconsistentsizewithfrmshapeandredesh.Itoersstrongdiseaseresistanceandplantgrowthhabitsuitedorlessthanidealfeldconditions.Designedorbetterresultsinstressulordifcultgrowingcon-ditionsaretwonewsweetpeppersBastilleandRampart.Bastilleoersruitwithalongershellieanditsconcentratedruitsetallowsoramorepredictableharvest.Ramparthasverdantthick-walledruitandcontinuousruitsetormultipleharvests.Itprovidesexceptionalstresstoleranceinearlyallseasonsandyieldspredict-ablyindifcultgrowingconditions.ProtectorSweetCornhasanindustry-leadingdiseaseresist-ancepackageandincludesSyngentasAttributeIItraitstackmaximizingyieldandproductivityandalsohastolerancetoLibertyherbicide.HarrisSeedsOakleyHarrisSeedsnewspecialtygourmetbeanisresistanttobeancommonmosaicviruscurlytopvirusandbacterialbrownspotandrustandalsohasintermediateresistancetohaloblight.Rubibeanhasscarletredslightlymottledpodsandcanbeharvestedearlyorreshseedconsumptionorletontheplantordryseeduse.SilverSlicerisanorganiccucumbervarietydevelopedatCornellUniversitythatmaturesin62daysandoersprolifcyieldsuniormruitcreamywhitecolorandexcellenttaste.Itsvinesresistpowderymildew.AnothernewvarietySV4719CSF1istheirstslicingcucumbertooerintermediateresistancetoanewstrainodownymildewthatisplaguingmanycucumbergrowers.Italsooersresistancetoangularleaspotanthracnosescabandzuc-chiniyellowsmosaicvirus.JohnnysSeedsFollowingthetrendorsmallerbite-sizedvegetablesJohnnyintroducesitsBabybeatBeetandAdelaideCarrotvarieties.Babybeatisatruebabybeetwhichmeansitiswellproportionedevenwhenyoung.Adelaideisatruebabycarrotandhasanearlymaturityandormsabluntroottipatthreetoourincheslong.OthersmallersizedvegetablesromJohnnysSeedsincludeKabochaWinterSquasheswhichareornamentalaswellasedible.ShokichiGreenproducessingle-servingsizegreenruitswithlightstripeswhileShokichiShrioisasmallsingle-servingsizegrayKabochasquashthatworkswellorstufng.BurpeeHomeGardensBurpeeHomeGardensTomatoIndigocollectionoersuniquesnack-sizedruitswhichlookgreatinrecipesandtastedelicious.TheyarealsoavailableasBumperCropgratedtomatovarieties.Newinthecollectionor2014isIndigoRoseapurplealmostjet-blacktomatothatripenstoarosyred.IndigoStarburstissweetandgoldenandsetsheavyinclustersoaboutsixruit.IndigoRubyisacherrytomatowithsweetavorandpleasantaroma.IndigoSunhasanindigopigmentindicatinghealthyanthocyanins.Alsoollowingthetrendtowardscontainergardeningandmulti-varietymixesBurpeeHomeGardensoersTryBasilasSyngentasCaptivationwatermelonoffersgrowersstrongyieldsanddiseaseresistancewithaconsistentfruitsize.PhotocourtesyofSyngenta.Thelocalfoodmovementhasabigimpactonthevegetableandediblesseedmarketasnewcompactvarietiesbredspecificallytobegrownonpatiosandbalconiesorincontainersareintroducedeachyear.AsaresultAll-AmericaSelectionsismakingchangestoitstrialingprocesstoreflectthelocalfoodtrend.AASjustannounceditsfirsteverregionalwinnersfor2014.AASnationalwinnershaveperformedconsistentlywellinamajorityofAAStrialsacrossNorthAmericawhereasthenewregionalwinnershaveperformedverywellinaspecificregion.ThegrowlocalmovementiscausingmorepeopletogrowtheirownandsotheywanttoknowwhatgrowswellintheirareasaysDianeBlazekexecutivedirectorofAAS.WestillhaveournationalwinnersandIthinkthatinacoupleofyearswearealsogoingtohaveaniceselectionofregionalwinnersthatpeoplecangrow.TheAAStrialprocessistotallyanonymousandcomparative.Entriesarecomparedsidebysideagainsttheperformanceoftwosimilarvarietiesalreadyinthemarketplace.Entriesarejudgedonperformancecriteriasuchasplantgrowthproductionlongevityandtaste.AASismakingitsjudgingtimelinesforvegetableandediblesmoreflexibletoaccommodateentryclassesthathavelongergrowingseasons.WehadaveryspecifictimelinethatwealwaysfollowedandwearestartingtobemoreflexiblewiththatsaysBlazek.ForexampleIaminChicagoandweareinazonefivesotomatoseedswouldbestartedindoorstransplantedoutattheendofMayandwouldbejudgedattheendofJulyorbeginningofAugust.Thattimelinedidntworkwellforthingslikelettucebrusselsproutsandwintersquash.Soweareallowingourjudgesmoretimetojudgethingsthatmaybehavealongergrowingseason.AsaresultweanticipatethatawidernumberofclasseswillbecomeAASwinners.ALL-AMERICASELECTIONSCHANGESJUDGINGPRACTICESTOREFLECTLOCALFOODTRENDS 6SEEDWORLD.COMpartoitsmulti-seedpelletrangethatallowsgardenerstogrowandtrythreedierentbasilsinonepot.ItincludesablendoGenoveseserratedanddark-redbasils.BallFloraPlantBallFloraslate-oweringdisease-resistantBamBasilgivesaullseasonoheartyleavesandstaystidyingardensandplanterswithdensebranchingonstrongstems.Ithasperectavororpestoandreshsummersalads.PanAmericanSeedAnexcellentslicertomatoorcontainersandsmallgardensisHomesliceanearlycompactandmoundingplantthatproducesbountiulharvestsoroundfve-tosix-ounceruitwithtruetomatoavor.Itcanbesoldinlargecontainersinbloomorwithsmallruit.TheSimplyHerbsmulti-seedpelletisaneasyandeconomi-calwaytogrowandsellthemostpopularherbs.Plantsgrowromsingle-speciesmulti-seedpelletsandproduceaniceastfllandahealthymoreuniormcropwithnowastedseed.Itsavailableindillbasilparsleysageandthyme.RijkZwaanAnewdevelopmentinbreedingromRijkZwaanisitsparthe-nocarpicpicklingcucumbersPucciniandStravinskywhichdonotrequirepollinatorplantsandoerbeneftsormechanicalharvesting.Fruitisuniormandtheplantsproduceaconcen-tratedruitset.Beesarenotrequiredtopollinatethecropandqualityisimprovedbecausetheruitdonothaveseeds.Inspinachthecompanywillhavesixnewvarietieswithresistancetonewracesodownymildew.NewFlowerVarietiesPanAmericanSeedPanAmericanSeedisencouragingretailerstothinkoutsidethepackbyprovidingvarietiesandmixesdesignedorcontainersandcombinationplantingsorconsumerswhoincreasinglywantadesignerlookortheirbackyardsandpatioswithminimaleort.Itsneweasy-to-growFuseablesPrecisionMulti-Pelletsarespeciallyormulatedtodeliverabalancedmixotwoorthreeowervarietieswhichgerminateandgrowtogethertoproducemorenatural-lookingmixesorretailers.Growersareguaranteedthatallcomponentsothemixarepresentatleast90percentothetimebecauseeverycomponentissownindividuallydirectlyintothemold.Fuseablesaresuppliedwitha95percentminimumgerminationstandardandcroptimeiseightto12weeksromsowtofnish.Fuseablespelletsareeasytosowpreciselywitha30-sizedrumandtheytransplanteasilyduetouniormgrowth.InitsFuseablesPrecisionMulti-PelletsrangePanAmericanSeedislaunchinganumberonewvarietiesincludingmulti-speciesHealingWaterswhichincludesShockWaveDenimPetuniaEasyWaveVioletPetuniaandlarge-loweredblueBacopa.Itsmulti-speciesCloudNSkymixincludesShockWaveCoconutPetuniaandBlutopiaBacopaandMulti-speciesBlueDawnwhicheaturesEasyWaveRosyDawnPetuniaandBlutopiaBacopa.NewinthecompanysrecentlydevelopedDivineNewGuineaImpatienslineuptheonlyseedNewGuineavarietyonthemarketareournewcolorsBluePearlBurgundyWhiteBlushandScarletBronzeLea.DivineNewGuineaImpatiensprovidehighresistancetodownymildew.PlugscanbefnishedinfvetosixweeksataveragedailytemperaturesADTo73FPanAmericanSeedsSimplyHerbsmulti-seedpelletallowsgrowerslessseedwastewhileproducingfulluniformcrops.PhotocourtesyofPanAmericanSeed. FEBRUARY20147VegetablesandediblesPickaBushelCucumberHeartlandGreatLakesCinderellasCarriagePumpkinSoutheastGreatLakesMountainSouthwestMountainMeritTomatoHeartlandFlowersArabesquePenstemondHeartlandMountainSouthwestWestNorthwestSuntasticSunflowerGreatLakesAAS2014REGIONALWINNERSorigrowerswishtoreduceenergyinputscanbefnishedin11weeksat66FADTor15weeksin58FADT.AmericaTakiiInc.AnewperennialAgastacheseriesArizonawillbeavailableinthreecolorsSandstoneSunandSunset.Arizonaisafrst-yearbloomingvarietythatisextremelyorierouscompactanduni-orminshapeeasilymaintainedonceestablishedanddroughttolerant.AmericaTakiisnewPetuniaF1AricanSunsetisthefrstorangepetuniaromseedandisa2014All-AmericaSelectionsAASwinner.AricanSunsethasanexcellentmoundinghabitstrongstemsvigorandorange-huedowers.Strongowerpetalsstanduptohumidconditions.Itisgoodinlandscapeshangingbasketsandmixedcontainers.SakataSeedsGrandioPansyisanewlarge-oweredpansyromSakataSeedswhichisbredoreaseogrowingintodaysgreenhouses.Ithasauniormhabitandthereisnoneedorspecialgrowingregimes.Itcomesin12colorsandfvedesignermixes.ProusionDoublezinniaisthenextgenerationozinniawithimproveddiseaseresistanceandabrilliantnonstopcolordisplaythatisgreatorlandscapes.IntheseriesDoubleHotCherryandDoubleDeepSalmonwere2013AASawardwinners.Pinballgomphrenaisthefrstvegetativespreadinggom-phrenaandcomesinourcolorsPurpleSnow-tipLavendarandWhite.Thistoughsummer-lovingplantisgoodorlandscapesandisbothheatanddroughttolerantandisidealinmixedcontainersandplanters.Low-maintenanceSunPatiensimpatiensoerstwonewcolorsCompactRedandCompactHotCoralSunPatiens.Thevarietythrivesunderhighheatandhumidityandisresistanttodownymildewprovidingseason-longcoloringardensorcon-tainers.AngelaLovellEditorsNoteThevarietieslistedinthisarticlewereselectedtodemonstratethetrendsintheindustryandarebynomeansacom-prehensivelistingofnewvarietiesavailable.Aleaderinthedesignandmanufactureofpackagingautomationsystemsandequipment.Established1969.Refuge-in-BagSystems.Netandgrossweighapplications.Single-unitandbulkapplications.ElectronicBaggingScales.Netandgrossweighscales.Refuge-in-a-bagsystemsandSeedCalcenabledelectronics.BulkBagBoxDrumPacking.TaylorProductsIBC3000modulardesignallowscompleteflexibilityfromafree-standingmanualoperationtoafullyintegratedandautomatedsystemhandlingbagsdrumsandboxes.BAGGINGSOLUTIONSFORTHESEEDINDUSTRYELECTRONICBAGGINGSCALESBULKSTORAGEFILLINGREFUGE-IN-BAGSYSTEMSwww.taylorproducts.comTollFree888.882.9567Phone620.421.5550Fax620.421.55312205JothiAve.ParsonsKansas67357ExperienceEngineeringandEquipmentinOneNeatPackage.LEARNMORETHEORIGINAL MONSANTOSBREEDERSAREusingadvancedbreedingtoolstobringadded-valueseedstoarmersaroundtheworldasterbyinvestingintrait-linkedmolecularmarkersin14crops.Todayover200traitsthatcanbemarker-selectedarebeingusedtoacceleratenewproductdevelopmentsaysMarlinEdwardsglobalvegetableRDleadorMonsanto.Specifcexamplesonewvarietiesmadepossiblebythistechnologyaresuchthingsasseedlesswatermelonsupersweetcornandvirus-resistantsquash.ThistechnologyhasallowedorincreasedyieldsandresistancestopestsanddiseasesinmanycropsaswellastheintroductionobenefcialtraitsornutritiontastearomacolorandshelliesaysTeresaMitzelheadoveg-etableproductevaluationSyngentaNorthAmerica.Syngentaestimatesthatnewdevelopmentsinconventionalplantbreed-ingtechnologysuchasmarkerandgenomic-assistedtechniquesthatcanselectandbreedinanumberorequiredtraitssimul-taneouslycouldreducenewvarietydevelopmenttimesrom12to15yearstoeightyearsorewerdependinguponthecrop.GenomeSequencingWorktosequencethegenomesoanumberovegetablescontinuesworldwide.PotatocucumberandChinesecabbagewereamongthefrstvegetablestobesequenced.Genomesopestsanddiseasessuchasdiamondbackmothpeaaphidandtheungalorganismthatcausesdownymildewhavealsobeensequenced.Genomesequencingcombinedwithpowerulcom-putationalanalysistoolsisallowingbreederstoacceleratethebreedingprocessandhasreducedcostsconsiderably.ThistechnologyallowsustohavesomestandardadaptableapproachessaysMichaelMazourekproessoroplantbreedingatCornellUniversity.PreviouslyiwewantedtomapageneGENETICSANDCONSUMERSDRIVEVEGETABLEINNOVATIONSTheintroductionomarker-assistedbreedinghasundoubtedlybeenasignifcantbreakthroughorplantbreeders.Thetechnologyhasincreasedthespeedodeliveryonewproductsandallowedornewgenecombinationsthatwerenotpreviouslypossible.8SEEDWORLD.COM FEBRUARY20149THREERULESFORAPRODUCTIVECROPYIELD1.NOWEEDS.2.NOWEEDS.3.NOWEEDS.Weedshavenopartinahigh-yieldstory.ButtheLibertyLinktraitandLibertyherbicidedo.TogethertheycontroleventhetoughestweedslikePalmeramaranthgiantragweedwaterhempandmarestail.Withweedsoutofthewayyoullseehigheryieldsonover100differentbrandsofsoybeanscottonandcanola.TakecontrolofyoureldswithLibertyherbicideandLibertyLinkseeds. 10SEEDWORLD.COManddevelopamolecularmarkerthatwouldburnthroughaewhundredthousanddollarsoveraewyears.Nowwecandoitor10000inamonth.ButitsDNAsequencingtoolsthathaveallowedresearch-erstomakethebiggestleaporwardsaysMazourek.Newtech-niquessuchasgenotypingprovideabetterunderstandingothehereditarymakeupoplants.GenotypingbysequencemeansyoucandevelopyourworkwithagreatawarenessoallthediversitythatspotentiallyavailabletoyousaysMazourek.ItallowsmetogettheDNAinormationaboutthetraitsoanaturalpopulationtogetherinamonthortwo.Bioinormaticsisspeedinguptheanalysisogeneticinor-mationandismovingtowardsautomationotheselectionpro-cess.WeretryingtotraincomputerstobuildstatisticalmodelsthatwilldotheselectionorussaysMazourek.TheHumanElementTheonethingacomputermodelcantdohoweverisalloworhumanpreerences.Inhorticulturalcropstheparttheprogramcantdoisattendtonon-commodityaspectssaysMazourek.Forexampleaheart-shapedtomatothatbecomesthelatesthugecrazeastatisticalmodelcouldneverpredictthathap-pening.Thehorticulturalindustryremainsverymuchaworldwheretrendsaredrivenbyconsumerpreerence.Consumer-orientedtraitshavealwaysbeenimportantsuchasavoranddiversityoproductssaysRickFalconertheU.S.managingdirectororDutchbreederRijkZwaanandalsochairotheAmericanSeedResearchFoundationsvegetableandowerresearchcommittee.Seedcompaniesaredoingmorecon-sumerresearchprojectsmoredownstreambreedingdirectionandworkingtowardstailoringspecifcvegetablesordierentcustomers.Localoodandorganicmovementshavehadabiginu-enceinthemarketplacewhicheedsbackintobreedingpro-grams.PeoplearelookingormoreheritageandheirloomavorssaysMazourek.Thingsthatstartinorganicorlocaloodmovementsarehavingarippleeectandmajorindustryplayersandmanyothersareinterestedinmakingthatapartotheirportolio.Morepeoplearealsokeenontryingtogrowtheirownoodandwanttoknowwhatwillgrowintheirgeographicarea.Thatsdrivingthedevelopmentoregion-specifcvarietiesandsmallerindependentseedcompaniesarepoppinguptoservetheseniches.Wewentromhavinglotsosmallerseedcompaniesthatweregettingmaterialsoutoland-grantuniversitiestoaewlargecompanieswithincredibleresourcesthattheyocusedonahanduloproblemsandopportunitiessaysMazourek.Nowwereseeingalotosmallandregionalseedcompaniesbacksellingallthesenicheopportunitiesthathavebeenletopen.WhatsCookingCelebritychesarealsodoingtheirparttoeducateconsumersaboutdesignertypevegetableswhileresurrectingsometradi-tionalavoritesbypreparingtheminnewways.AtercheDanBarberoBlueHillRestaurantinNewYorkCitypublishedarecipeorkalechipsinBonAppetitmagazineseedcompaniesreportedahugespikeinkaleseedsales.Bylinkingchesandbreedersitscreatingagreatdia-loguesaysMazourek.Wegetinormationbacktoinuencethebreedingprogramandthecheisgettinggreatnewmaterial.Consumersarealsodemandingsmallerproducedrivenpartlybyconveniencebutalsotomakevegetablesmorekid-riendly.ParentsarereallyengagedinwhattheyreeedingtheirkidssaysMazourek.Oneoourbiginterestsiswhatwillappealtoakidintermsocoloravorandsizethatwillmakeeatingun.Seedcompaniesaredoingmoreconsumerresearchprojectsmoredownstreambreedingdirectionandworkingtowardstailoringspecificvegetablesfordifferentcustomers.RickFalconerBreedingfortheUnknownInanindustrythatslargelyabouttastekeepingeveryonehappymeansdevelopingproductstomeettheneedsoseedcompa-niesgrowersretailersandconsumers.Monsantosvegetableseedsdivisionisocusedoninno-vationtoimprovethequalityandproductivityovegetablessaysEdwards.Weareputtingalotoeortandresourcesintodevelopingnotonlyagronomictraitslikeharvestableyieldinsectanddiseaseresistancebutalsoconsumertasteandoverallappealandchainshellietraitshesays.Thechallengethatremainsisthatbreedersaremoreotenthannotbreedingortheunknownwhetherthatserraticcon-sumertastesclimatesornewpestsanddiseases.Anexam-pleisdownymildewwhichhasbrokenalltheresistancesandnowlookstobeoverwinteringingreenhousessaysMazourek.Insectpestsanddierentpathogensaremovingorevolvinginnewwaysandhavealotousscramblingtobeabletoaddressthat.TheimportanceocontinuedvegetableseedresearchisobviousandacollaborativeapproachromallindustryplayersisbeingencouragedbyASRFthroughitspermanentresearchund.ThroughtheAmericanSeedTradeAssociationcom-paniescontributetothisresearchundandeveryyearwhenwehaveourannualmeetingswediscusswhatproblemswehaveinourindustrythatwecansolvethroughresearchasagroupsaysFalconer.Ianewdiseasecomestoacroplikelettuceorbroccoliitsdifculttosolvethoseproblemsasanindividualseedcompany.Butasanindustrywecanpulltogetherandsolveaproblemcollectivelywhichisaectingallous.AngelaLovell 77ofgrowerssurveyedin2011and2012acrosstheU.S.reportedthatLibertyLinksoybeansyieldedasmuchorbetterthanon-farmaverages.TOSEEAYIELDADVANTAGEYOUNEEDTOCLEARTHEWEEDS.LIKEGROWERSWHOUSELIBERTYLINKSOYBEANS.YoucancountontheLibertyLinkandLibertysystemforhigh-performingvarietiesandexceptionalweedmanagement.Seeyieldsnotweeds.77 12SEEDWORLD.COMJohnnysSelectedSeedsaseedsupplierinWinslowMainefndstheneedsandwantsotheircorecustomerthereshmarketgrowertobesimilar.Alotoourcustomersareveggiegrowerswhosupplementthosesaleswithowers.Theypreerclassiceasy-to-growowersthathavesomeuniquenessandmakeanatural-lookingarrangementsaysPaulGallionetechnicalandproductioneducationcoordinator.Twootheirnewestoeringsincludeanasterandrudbeckiawithneedledorquilled-typeblooms.CommercialgrowersareseekingoutreliabilityintheormonewseedproductsromcompanieslikePanAmericanSeed.Growersarelookingorhighergerminationratesandmoreuni-ormcropsoreasyproduction.ConsumersarelookingorthebestgardenperormancewithgreatcolorandeasymaintenancesaysMattKramerresearchdirectoratPanAmericanSeed.NearlyouryearsagoPanAmericanSeedintroducedmulti-speciesmulti-seedpelletsoritsFuseableline.Advancesinseedtechnologymakethisproducteasiertosowanditprom-isesamixedbutbalancedandnatural-lookingplantcombowithtried-and-truebloomslikepetuniasbacopasandlobelias.ThecompanyalsoseesvalueinbuildinguponitspopularWavebrandpetunia.EarlierthisyeartheyintroducedtheCoolWavepansyknownoritshardinessandtrailinghabit.KramerpromisesthatotherWavebrandexpansionsareFloricultureIndustryPlaysFavoritesBreedingeffortsfocusonimprovingfamiliarvarieties.THEADAGEREFERRINGtothecircuitousnatureothingswhatsoldisnewagaincouldbeanaptdescriptionortodaysoricultureindustry.Growerswhethertheychurnoutathousandlatsobeddingplantsorplantaewsunowersorcuttingseemtowantthesamethingowersthatareamiliarbutwithanewtwist.Creatingproductswiththispairingoreliabilityandbeautyservesastheoundationortodaysplantbreedingandproductdevelopmentprograms.FamiliarandFantasticForthehomegardenereasy-to-growowerstopthelistobestsellersromW.AtleeBurpeeselections.SunowerszinniascosmosandmarigoldsthatoersomethingneworabituniquegrabtheircustomersattentionsaysproductmanagerVenelinDimitrov.Gardeningwithowersislikeashion.Consumersarelookingatwhatisnewandtrendy.ForthatreasonthePennsylvania-basedcompanychoosestotakethoseamiliarornamentalsanddevoteresearcheortsintoproducingnewvarietieswithunusualorboldcolorslowmaintenancerequirementsandahardinessthatwillhelptheplantbloomthroughallkindsoconditions.Someplantsbeingtrialedcurrentlyincludeanechinaceawithmoreragranceadouble-oweredzinniaandearlybloominglavender.LavenderslikemildconditionsbutgardenerswholiveinmuchcolderclimatescantrytheirhandatgrowingthispopularperennialthankstoBurpeesrecentintroductionofSuperBlue.PhotocourtesyofW.AtleeBurpee FEBRUARY201413PhotocourtesyofPanAmericanSeed.comingincludingnewcolorsandtexturesintheWavePetuniaseries.Itsbeennearly18yearssincePanAmericanSeedintro-ducedtheWavebrand.StatusofSpecialtySeedAlthoughowerenthusiastscanfndmoreorganicandheirloomseedonthemarkettodaythereislittledemandoritDimitrovsays.Hesurmisesthatorganicpreerencesareocusedonplantsthatareconsumed.Asorheirloomshybridsoutshinethemindiseaseandstressresistance.Oldheirloomowerssetseedanddieback.Theyhaveashorterbloomperiod.Hereandtherepeoplewilltrythembuttheyalwaysgobacktohybrids.GallioneoJohnnysSelectSeedssaidtheyseesomeinterestinorganicseedbutnotalotointerestinheirloomvarieties.LikeDimitrovheseesthoseoptionsbeingmorepopularinthevegetableworldorinstancethetastequalitiesassociatedwithheirlooms.GrowersdolikeuntreatedseedbutwithmorecompaniesmovingtowardpelletedoeringsoptionsarebecominglimitedGallionesays.TheymightnotcarryspecifcspecialtylabelsbutJohnnysSelectSeedshasseeninterestgrowinowertypesknowntosupportpollinatorsandpredatorsandnowoerstwoseedmixesabenefcialinsectattractantandabeeeed.DealingwithDownyMildewIntermsodiseaseissuesdownymildewinimpatienshashadasignifcantimpactontheoricultureindustryinrecentyears.Someothefrstregionaloutbreaksamongtheclassicbeddingplantsweredetectedin2011andbytheendothe2012growingseasonthediseasehadspreadto34states.KramersaysPanAmericanSeedhasworkedhardtoprovideeducationandresourcesorcustomersincludingacomprehen-sivegrowersguideorthoseraisingImpatienswalleriana.Thecompanysbreedingteamisalsoexploringvariousavenuesorimprovingdiseaseresistanceinimpatiens.AtthesametimeweunderstandthenatureothemarketandhavealsoincreasedoureortstoprovideawiderangeoplantstoserveasalternativeswhereimpatienshavebeenlostincludingNewGuineaimpa-tiensanimpatiensproducthighlyresistanttodowneymildewbegoniacoleusandothershadevarietiesKramernotes.Whilesomescientistshavebeenurginggreenhousegrow-ersandgardenerstoseekoutalternativesBurpeesDimitrovsaystheyareencouragingcustomerstobuyimpatiensseedandgrowtheirownathome.Thisisnotaseed-bornedisease.Igardenershaveagoodseedsourceandsterilizedandhygienicsoilimpatienscanbegrownsuccessully.WhatDoestheFutureHoldOeringsustainableproductsbothorthecommercialandhomegrowerwillcontinuetobeimportant.Wearetheoriginalgreenindustrysoitollowsthatwearedoingeverythingwecantomakeourproductsmoresustain-able.Plantsbredwithcoldtolerancecanreduceenergyuseinthegreenhouse.Plantsbredwithheatordroughttolerancecanreducewateruseinthehomegarden.AstheconsumerbecomesmoreawareosustainabilityissuespromotingtheseplanttraitsGardeningwithflowersislikefashion.Consumersarelookingatwhatisnewandtrendy.VenelinDimitrovOneofBurpeesnewestsunowersMs.Marsisasmallerversionofthisgardenfavoritemakingitidealforcontainerandsmallspacegardens.PanAmericanSeedhasexpandedtheirpopularWavebrandserieswiththeintroductionoftheCoolWavePansyknownforitshardinessandtrailinghabit.PhotocourtesyofPanAmericanSeed. 14SEEDWORLD.COMwillmakethemmoreattractivetotheeco-consciousmarketKramernotes.InlightothecontainergardentrendwhichcontinuestobeverypopularVenelinDimitrovsaysitsortuitousthatbreed-ingeortsincludeimprovingdroughttoleranceinplants.Iyouhaveaplantwithlowwaterneedsitmightmeanthedierencebetweenlieanddeathinacontainer.Thisisprovingtobeanimportantattributetoplantsinthegroundtooconsideringtheextremelyhotweatherweveseen.Helpingconsumerstoexploretheboundariesogardeningwiththerightplantsalsoholdspotential.Extensionothegrowingseasonisgaininginpopularity.InadditiontoPanAmericanSeedsintroductionotheCoolWavepansythecompanyhasalsoidentifedseveralcropoptionscalledMumPalsreerringtochrysanthemums.Thesegrowalongsidetraditionalmumsandmeetcertaincriteriaincludingeasy-to-growandarerelativelyinexpensiveorsummerproduc-tionawidevarietyoplantshabitsandowertypesoruseinlandscapesandhomegardensandaocusoncolorspopularintheautumnKramersays.Seedbreedersarealsolookingatwaystobreakthebounda-riesthatdictatetraditionalgrowingareasorplants.BurpeenowoerstwohardylavendersSuperBlueorcoldnorthernclimatesandPhenomenalwhichendurestheheatandhumid-ityothesouth.WhatRecessionWhilemanyindustriesarejustnowseeingmeasuredrecoveryromtheGreatRecessionowerseedsalesespeciallyontheconsumerandreshmarketendremainedstrongduringorevenbeneftedromtheeconomicdownturn.Dimitrovattributesthattotheminimalinvestmentandeortowersrequireinreturnorthegreatcurbappealtheyoer.Growingowergardensromseedisoneothebestwaystoimprovethevalueoyourproperty.Alsoowersareagreatmoodelevatorandpromotemorepositivesocialbehavior.AtJohnnysSelectSeedsadatemuchearlieronthecal-endarservesasamilestoneosortsorproductdemandtheyear2000andspeculationthatcamewithY2K.Gallionesaidsomeotheratherwildpredictionsaboutacollapsingeconomypromptedrenewedinterestinhomegardeningandtheirseedsaleshavebeengrowingeversince.Weveseennochangeinowerseedsalesromtherecession.OurexponentialgrowthcamearoundY2Kandwevebeenabletosustainthatinaverypositiveway.MariaBrownThenewmulti-speciesFuseablesPrecisionMulti-PelletfromPanAmericanSeedofferscommercialgrowersreliabilityfromthepointofplanting.BurpeeproductmanagerVenelinDimitrovsayseasy-to-growowerslikemarigoldsareafavoriteselectionamongtheircustomers.PhotocourtesyofPanAmericanSeed.PhotocourtesyofW.AtleeBurpee. ContactDaveWaldo.cell503-507-3499.oce503-838-6568.emaildaveuniversalcoating.netwww.ucoatsystems.comSeedCoatingSystemsEquipmentOver30yearsofexperiencewithequipmentdesignmanufacturingandinstallationoneverycontinentontheglobe.Wehavedoneeverythingfromthesmallestlaboratorysystemtocompletelarge-scaleseedpelletingplants.SeedCoatingPolymersColorantsUniversalCoatingSystemsUCSystemshasdevelopedseedcoatingpolymersthatprovideasmoothevencoveragekeepingyourprotswiththeseednotinthebag.OurpolymerformulationsareavailableinmanycoloroeringsaswellasournewlytrademarkedUNICOATNUDEwhichgivesthecoatedproductanaturalseedappearance.UCSystemsalsohasthecapabilityofcustomblendingproductsforspecializedcustomerrequirements.SeedCoatingTreatingPolymersforTodaysDemandingMarketSuperabsorbentpolymerallowstheseedlingtosurviveforlongerperiodsbetweenwaterapplicationevents.Thiscoatingprovidesasmoothevencoatsignicantlyreducingdusto.3150CCSRotaryCoatingSystemGTS10BulkSeedTreatingSystemUNICOAT 16SEEDWORLD.COMTHETERRIFICADVENTURESoTasti-Manisanonlinecomicbookthatollowsasuperherowhoishalmanandhaltomato.Tasti-Manuseshispowerstoridtheworldoineriortomatovarie-ties.ThecomiciseaturedonTasti-Lee.comwhichpromotesthenewvine-ripenedTasti-Leetomatothatbringssignifcantimprovementstohealthavorandreshnessingrocerystoretomatoesaccordingtothewebsite.TheTasti-Leevarietyanditsassociatedmarketingcampaignrepre-sentsanewtrendinproducemarketingshowingthatproducemarketersarethinkingaboutseedandnewvarietiesinwaystheyneverhavebeore.IthinkwhathaschangedinthelastthreeorouryearsisamoreactiveengagementintryingtofndadiversityoproductwhatsnewwhatsnextsaysBobWhitakerchiescienceandtechnologyofcerortheDelaware-basedProduceMarketingAssociationthelargestglobalnot-or-profttradeassociationrepresentingcompaniesthatmarketreshruitsandvegetablesandrelatedproducts.ChangingTimesWhitakersaysthatwhileproducemarketershavealwayshadaneyeontheseedindustryandnewvarietiesoruitsandvegetablesthewaytheyareactoringthatintotheirmarketingstrategiesischanging.Thecheasacelebrityhasemergedinthelast10yearsyouseealotmoreattentionpaidtothingsontheFoodNetworkandFoodChannelandallthesekindsTHEGREATFLAVORHUNTInthequestforhighyieldsandbestpossiblediseaseresistancehastastebeenneglectedTheproduceindustrythinkssoandistryingtobringitback.othings.Andsoproducemarketersarelookingorthattomatothatreallyhasthatbackyardavorthepeachthathasthatjust-pickedtextureandavor.Ithinktheresmoreandmoreothatouttherehesays.TheTasti-Leetomatoisaprimeexample.ItwasdevelopedbyUniversityoFloridahorticulturalistJayScottwithavorinmindaccordingtoGregStyersasalesandproductdevelopmentmanagerorCaliorniasBejoSeedstheDutch-ownedcompanythatdistributestheTasti-Leetomato.NotonlyistheTasti-Leetomatotoutedtobeburstingwithavoritsalso50percenthigherinlycopeneanantioxidantbelievedtohelppreventcancerthanothervarieties.ThequestorproducevarietiesthattastegreatwhilebeinghighlynutritiousisatrendthatWhitakersaysisbecomingmorecommon.Itsbecomingmoreandmoremainstreamandthatsthenutritionalattributesothesethingshesays.IsitpossibletoboostthevitaminAcontentinsomethingorboosttheolatelevelinaleaygreenorsomethinglikethatsoyoucanhavesomethingthatsdemonstrablybetterthananythingelseoutthere. FEBRUARY201417ParadigmsHardtoChangeButitwasnteasytogettheTasti-Leetomatopro-jectothegroundsaysStyers.Heoundoutthatparadigmscanbehardtochangeinagriculture.WeapproachedallthebiggrowersinFloridaandtheydidnteeltheindustrywaseitherreadyoritorneededsuchatomatohesays.Wehadsomegrowerswefrstapproachedsayingtheproblemwiththetomatowasthatitwastoosmall.TogetthingsrollingittooktheinvolvementosomesmallergrowerswillingtogivetheTasti-Leeachance.WeapproachedgrowerslikeFlavor1standTomatoTimehereinFloridaandsaidheylookyouguysthisisagreattomato.Youcandistinguishyour-selvesromthebigguyssaysStyers.Flavor1staNorthCarolina-basedgrowerwhosemainocusisvine-ripenedtomatoesishappywithhowwelltheTasti-Leeisdoinginthemarketdespitewhatsomegrowerssawasdrawbacksinsize.WereallybelievedintheactthetomatohadsuperioravorbettercolorbettershelliesaysMikePorterwhohandlessalesorFlavor1st.WherestheFlavorThequestormoreavorinproduceisgainingspeedaccordingtoJereyBrechtapostharvestphysiologistattheUniversityoFlorida.Brechtrecentlycollabo-ratedwithanumberootherresearcherstoconductalarge-scalestudyonhowtheavororeshproducecanbeimproved.IcantthinkoasinglecropwherebreedersarenotnowpayingmoreattentiontotheavorwhentheyselectandreleasethosenewvarietiessaysBrecht.Thatslargelybecauseconsumershavelamentedwhattheysayisalackotasteinsupermarketpro-ducesomethingtheproducemarketingindustryhastakennoticeo.Alototheoldheirloomvarietiesorexamplethatpeoplerememberondlythattastedreallygreatwellweallknowtheyieldwashorriblecomparedtowhatsconsideredthenormnowadaysandthatswhytheyrenotcommercialanymore.ButitspossibletogettheavorbackinIthinksaysBrecht.Itsnotarecentthingitslongertermthanthat.Therehasbeensomeorgettingaboutavorasyieldshaveincreased.SuccessullypromotingtheTasti-Leevarietytogrowerstooksomecareulplanningconsideringthevarietyisntasresilientasothercommonsuper-markettomatovarieties.Itdoesnothaveanexoticdiseasepackage.Inactithadjustabasiconeverti-Itsnotjusttomatoesthathavebecomepartofthequestfornewvarietieswithveryspecifictraits.CaliforniasBejoSeedsisabouttobeginsellingLttageanewcabbagevarietythatsessentiallyhalfcabbageandhalflettuce.CanadasOkanaganSpecialtyFruitshascreatedanon-browningapplescheduledtohittheU.S.marketin2015.Itwascreatedbyintroducinganon-browningtraitintoappleleaftissuethuseliminatingenzymaticbrowningthatcanoccurwithinminutesafteranappleisslicedorbruised.SuchtraitscanonlyfurthersatisfyagrowingconsumerdesiresaysBobWhitakerchiefscienceandtechnologyofficerfortheDelaware-basedProduceMarketingAssociationandwillfurtherdrivetheproduceindustrytoconsiderseedandnewvarietiesinwaystheyneverhave.YourelookingatfunctionalitiesintermsofcanIsliceitoritwontbrownwhatsthetextureisitappealingdoesithaveasweetnesstoitormaybeseedlessorisittherightsizehesays.Ithinkitsthatkindoffunctionalitythatfolksarebeginningtolookfornow.SEARCHINGFORNEWTRAITSNealCarterpresidentandfounderofCanadasOkanaganSpecialtyFruitspicksanArcticappleanon-browningapplevariety. 18SEEDWORLD.COMcilliumresistanceandusarium12and3.Itdoesnthavevirusresistanceoranythinglikethat.Thatwasanotherholduporsomegrowerseventhough50per-centotheacreagegrownherearevarietieswithasimilardiseasepackagesaysStyers.ForFlavor1stTasti-Leessmalldiseasepackagehasntbeenanissue.WegrewthemthisyearuphereinNorthCarolinaandwehadsomereallyroughweatherconditionsallyearandorsomereasontheydidverywellthroughoutthewholesummerprogramevenwithoutthediseasepackagewhichwasprettysub-stantialbecausesomeoourothertomatoesthathavediseasepackagesstilldidntdoaswellsaysPorter.Suchgoodperormanceromavarietywithasmalldiseasepackagecouldhelpsellskepticalproduc-ersontheideaaddsStyers.Brechtsaysamajorreasonsomuchproducelackssignifcantavorsimplycomesdowntohowearlyitispickedandsenttomarket.ChangingwhenproduceisharvestedrepresentsachallengeortheindustryWhitakernotessinceitmaynotshipaswelliitsripeandthearmerstillhastobeabletogetadecentenoughyieldoutothesethingssothatitsagronomicallyeasibleandalsofnanciallypossibletogrowthesethings.ExclusivityDealsReturnoninvestmentisalsoamajorissueattheretaillevel.IyouregoingtosellanewvarietytoalargeretailerwhatsinitorthemAndhowdotheyknowyourenotgoingtoanotherretailerTheretailsystemthewayitssetupinthiscountryisnotexclu-sive.ItsbasedonsupplyandonavailabilitywindowsandrelationshipsbutnotnecessarilyonyourabilitytodeliveraspecifcvarietysaysWhitaker.ButtheTasti-Leetomatohashelpedprovethatcanchange.BejoSeedsownsthedistributionrightsandhasbeensellingthetomatoinFloridaexclusivelythroughthePublixsupermarketchain.TomatoTimeandFlavor1stbothhavesoldsincethemid-1990stoPublix.ThatshowwegotintheresaysStyers.NEWVARIETIESANDPACKAGINGBothproducersandproducemarketershaveanimportantroletoplayinwhetheranewvarietyiscommerciallyviable.AlargepartofthatsuccesscomesdowntopackagingmethodsandwhetherthevarietyisappropriateforthemsaystheProduceMarketingAssociationschiefscienceandtechnologyofficerBobWhitaker.BejoSeedsTasti-Leetomatoissoldinone-poundboxesamarketingtoolthatsalesandproductdevelopmentmanagerGregStyerssayshasbeenverysuccessful.Thisvarietyhasmaybe40or50percentextralargefruitandtherestarekindoflargetomedium.Thatsoneofthereasonswehave...alittlecardboardpackwithflow-wrapplasticthatgoesoveritandwecanputtwothreefourorfivetomatoesinittomakeapound.Itgivesconsumersmorechoice.Butpackagetypealsoplaysamajorroleinmarketingsuccess.UniversityofFloridapostharvestphysiologistJeffreyBrechtnotesthatanewtypeofcontainercalledtheHammockpackallowsfruittobetransportedalreadyripe.Wevedoneshippingtestsonthatwithpearsandpeachesthatwereveryripeready-to-eatripeandshippedfromCaliforniatoeitherAtlantaorJacksonvilleandtheyarrivedingreatcondition.Anadvantageofthenon-browningArcticappledevelopedbyCanadasOkanaganSpecialtyFruitsisactuallyitsresiliencetoratherthansuitabilityforshippingandpackaging.WeactuallyshippedsomeArcticapplesandsomecontrolapplestoNewOrleansbycouriersaysNealCarterOkanaganSpecialtyFruitspresidentandfounder.Thecontrolswerejustcompletelyhammeredtheywerejustamess.TheywerebrownanduglyandtheArcticswerent.ThatsanothersteporwardortheexclusivitymodeladdsBrecht.Theyvebeensellingthattomatobythevarietynamewhichisreallynotthenormorvegetables.Ithinkthatssortothewaveotheuturehavingthesesortsospecialvarietiesthatyoucanonlygetromacertainexclusivesource.MarcZienkiewiczTheTerrifcAdventuresoTasti-ManisawebcomicusedtopromotetheTasti-Leetomato.TheTasti-Leetomatoisavine-ripenedvarietydistributedbyCaliorniasBejoSeeds. Convey-AllIndustriesInc.seedhandlingandstoragesystemsaredesignedtomovedeliverandstoreyourseedmorequicklyandsaelywhilemaintainingthehighestseedqualitypossible.Youbeneftromseedhandlingsystemswhichutilizesottouchbelttechnologydesignedtohelpensureyouachievemaximimumproductivityperormanceandmostoallprofts.www.convey-all.comwithConvey-AllIndustriesInc.GROWPROSPERFORALIMITEDTIMEONLYRECEIVEAFREEGIFTVALUEDUPTO300whenyouorderyourcomplimentaryseedhandlinginformationpackageCall1-800-418-9641orregisteratWWW.CONVEY-ALL.COMGIFT 20SEEDWORLD.COMIMPROVINGANDSTREAMLININGphytosanitarymeasurestoensuremarketaccessaroundtheworldisoneothemostimportantissuesintheseedindustrytodayespe-ciallyortheowerandvegetablesector.AccordingtotheAmericanSeedTradeAssociationinter-nationalstandardscreateapredictabletradeenvironmentaswellasalevelplayingfeldorhowdierentcountriesregulateseedshipmentsandprovideabasisorchallengingregulatoryactionswhentheyarenotjustifedaccordingtothesestandards.TheseedindustryhasbeenencouraginginternationalorganizationssuchastheNorthAmericanPlantProtectionOrganizationandtheInternationalPlantProtectionCommissiontodevelopandadoptinternationalphytosanitarystandardsormanyyears.Fortunatelyprogresswasfnallymadelastspring.OnMarch192013thefrstinternationalstandardorseedmovementwasfnallyapprovedandadoptedbyNAPPO.ReerredtoasRegionalStandardorPhytosanitaryMeasures36andtitledGuidelinesfortheMovementofSeedthisstandardlaysoutcriteriaorthemovementoseedintoromandamongNAPPOmembercountriesandorprocedurestoacilitatere-exportationoseedsaysRicDunkleseniordirec-tororSeedHealthandTradeorASTA.TheNAPPOmembercountriesareCanadaMexicoandtheUnitedStates.Workonthisstandardbeganin2009byaNAPPOseedpanelthatconsistedomembersromthenationalplantprotec-tionofcesandexofcioindustryrepresentativesromthethreecountries.IservedonthispanelastheU.S.industryrepresenta-tivesaysDunkle.Thisstandardoutlinesthegeneralphytosanitaryrequire-mentsoraNationalPlantProtectionOfceothecountryoorigintoollowormovingseedinternationallyincludingseedorre-exportintoromandamongNAPPOmembercountries.Thesegeneralrequirementsincludehowtoproperlydocu-mentcountryooriginandguidelinesorincludingadditionaloicialphytosanitaryinormationonacertiicatethatwillEnsuringSafetyandMarketAccessMuchprogresshasbeenmaderecentlyonthedevelopmentandadoptionofinternationalphytosanitarystandardswhileatthesametimestayingontopoffoodsafetypracticesrighthereonU.S.soilwhichwillleadtosaferfoodandbettermarketaccess.InternationalstandardscreateapredictabletradeenvironmentaswellasalevelplayingfieldforhowdifferentcountriesregulateseedshipmentsRicDunkleassistNPPOsintheissuanceophytosanitarycertifcatesorre-export.Inadditionthesegeneralrequirementsaddresspestriskassessmentandpestriskmitigationbyincludingcriteriaordeterminingiseedisapathwayorthepotentialintroductionoregulatedpestsandiplantpathogensareknowntobeseed-borneorseedtransmitted.Seedcertifcationtestinganddiagnosticprotocolsorpar-ticularseedpestsarerecommendedunderthestandard.Italsoprovidesguidelinesorobscuredandrestrictedprohibitedseed.Technicalappendicesandanannexareincludedtoidentiyspecifcrecommendedprotocolsorseedpestsaswellasphy-tosanitarytreatmentoptionsorspecifcseedpests.AtpresenttheannexandappendicesincludeinormationonlyoraewpestsoconcerntotheNAPPOregion.ANAPPOexpertworkinggroupwillbeestablishedtodevelopinormationonadditionalpestsoconcernsaysDunkle.SincethestandardwasadoptedDunklesaysithasalreadyhadamajorimpact.MexicohasalreadymadeanumberoimprovementstoitsphytosanitaryrequirementsorU.S.-originseedbasedonthisstandardplusoutcomesromajointASTA- 22SEEDWORLD.COMMexicanSeedTradeAssociationcross-borderworkshopheldinNogalesMexicoinOctober2012.ProgresshasalsobeenmadewithintheInternationalPlantProtectionCommissionwhichrecentlymadethedecisiontodevelopaphytosanitaryinternationalstandardISPMorseedmovement.AccordingtoDunkleanexpertworkinggrouphasbeenormedandinJuly2013itbeganworkondratingthisnewstandard.LastOctoberanadhocseedindustryworkinggroupwasormedthroughtheInternationalSeedFederationtodrataseriesowhitepapersonissuesproposedbytheindustrytobeincludedinthenewseedstandard.ThisadhocworkinggroupconsistedorepresentativesromASTAtheInternationalSeedFederationandtheSeedAssociationotheAmericasandanumberoothernationalseedassociationsandworkedtodevelopconsensuspositionsonalltheissuesproposedorinclu-sioninthestandard.Atotalo13documentsweredevelopedandorwardedtotheIPPCexpertworkinggroupseveralweekspriortothemeetingsaysDunklewhowaspartothegroup.Theexpertworkinggroupproducedafrstdratwhichisexpectedtogooutorcountryconsultationsometimein2014.TheIPPCStandardsCommitteemustfrstreviewthisdratbeoreitgoesoutorcountryconsultation.ThegoalhasbeensetortheIPPCtoadoptthisstandardatitsannualmeetinginRomein2016.AccordingtoDunklethenewNAPPOstandardwillbeextremelyuseultotheexpertworkinggroupinthedevelop-mentotheglobalstandard.NowthattheprocesshasbegunitwilltakeatleastthreeyearstodevelopandtogetthestandardadoptedbytheIPPC.OnceadoptedtheIPPCmembercoun-trieswillbeencouragedtobasetheirphytosanitaryimportrequirementsandmeasuresonthisstandardwhichwillmakeinternationalseedtrademuchsmootherandmorepredictable.FoodSafetyConcernsFoodsaetyisanotherimportantaspectoproperphytosanitarymeasuresandonethatmustbedealtwithatalocalanddomesticlevel.The2006outbreakoE.coliintheUnitedStatesassociatedwithspinachproductioninCaliorniahasdrawncloserscrutinytoseedasapossiblesourceoinection.AlthoughneverprovenscientifcallyseedremainsaconcernormanyasapossiblesourceorhumanpathogenssuchasE.colisalmonellaandothers.Thehighestriskortheseedindustryisseedthatisusedortheproductionosprouts.ASTAmaintainsacapabilitytorespondrapidlytooutbreaksohumanpathogensassociatedwithvegetableswhichcouldpotentiallyimpactthevegeta-bleseedindustrythroughitsFoodSaetyPathogenWorkingGroup.ASTArecentlysuppliedcommentstotheFoodandDrugAdministrationontheirproposedrulesorproducesaetyundertheFoodSaetyModernizationAct.ASTAscommentsocusedontheagencysproposedregula-tionsthatwouldaectseedsusedorsprouting.AccordingtoitscommentsASTAstronglysupportsarequirementorsprout-erstoonlyuseseedsthatareexpresslyintendedorsprouting.Unortunatelysomesprouterscurrentlyuseseedthatwasnotintendedorthatpurpose.TheseedindustrycannotcontroldiversionorunintendeduseoseedsatertheseedsleavetheproducersacilitysaystheASTAsreport.WehopethatFDAsproducesaetyregulationcanhelppreventthisdiversionproblemromoccurringintheuturebyrequiringsprouterstoveriythattheseedtheyusewasintendedorsprouting.ItwillnotimproveoodsaetyorFDAsproducesaetyregulationtoimposerequirementsonacilitiesthatproduceseedoragronomicplantingpurposes.ThatisFDAsregula-tionshouldonlyaectacilitiesthatproduceseedexpresslyintendedorsprouting.Asnotedinpreviouscomments...seedusedinfeldsandgreenhousesortheproductionoreshproducedoesnotcontributetopathogenoutbreaks.ThereorewesupportFDAsproposedlimitationtoonlyregulateseedsundertheproducesaetyruleitheyarepro-ducedwiththeexpressintenttousetheseedsorsprouting.WeurgeFDAtoclearlynarrowthescopeoregulationorseedtoonlythoseseedsthatareproducedwiththeexpressintenttouseorsproutingcontinuesthereport.ASTAisalsopreparingcommentstotheFDAortheirproposedruleonpreventativecontrolsoreedwhicharedueonFeb.262014.FDAisundercourtordertopublishFinalRulesorallotheregulationsunderFSMAbyJune302015.BycontinuingtostayontoposaetyandphytosanitarymeasurestheU.S.seedindustryisensuringmarketaccessandapredictabletradeenvironmentortheyearstocome.JulieMcNabbTheseedindustrycannotcontroldiversionorunintendeduseofseedsaftertheseedsleavetheproducersfacility.ASTAWHEREONTHEWEBVisittheASTAwebsitetolearnmoreaboutphytosanitaryregulationandemergingissues.www.amseed.orgissuesphytosanitarykey-issues MS-MBAINFOODANDAGRIBUSINESSMANAGEMENTChoosingagraduateschoolistoughbutthequalityofourprogrammakesiteasy.In27monthsyoucanearnanMBAfromtheIndianaUniversityKelleySchoolofBusinessandanMSinagriculturaleconomicsfromPurdueUniversity.YOURDECISION.JANAHAGEMANCLASSOF201285ONLINE2DEGREESNOTHESISORDISSERTATION5ONE-WEEKRESIDENCIES27MONTHSNO.12GLOBALLYFORGRADUATEEDUCATIONINAGRIBUSINESSANDFOODINDUSTRYMANAGEMENTWWW.AGECON.PURDUE.EDUAGRIBUSINESSEAEOUContactLuannaDeMay765494-4270luannapurdue.edu Thereisanever-growingamountofinformationavailableonpollinatorhealthandprotectionaroundtheglobe.Bothprivateandpublicorganizationsaretakingupthecauseandputtingpollinatorhealthandstewardshipinthepubliceye.Wehavedistilleddownsomeoftheseresourcestocreateaquickreferenceguideoftoolsforyoursalesforcetoeducatethemselvesandyourcustomersontheroleofpollinatorsinagricultureandtheirpreservation.Inadditiontothelinksandresourceswehaveincludedabestmanagementpracticesfactsheetforfarmersregardingthesafeuseoftreatedseed.Thisfactsheetisalsoavailablefordownloadonlineatwww.SeedWorld.com.OverthepastfiveissuesofSeedWorldyouhavereadaboutthestressorsimpactinghoneybeehealthglobalresearchinitiativesforpollinatorhealthandtheseedindustrysresponsetoprotectingpollinators.InthisfinalinstallmentProtectingPollinatorsbringsyouaresourceguideoflinksandtoolsyoucansharewithyoursalesteamandfarmers.Wehopethisguidewillencouragediscussionsonpollinatorstewardshipandunderscoretheimportantrolepollinatorsplayinagriculturalproduction.protectingpollinatorsPROTECTINGPOLLINATORSRESOURCESGUIDESupportedby24SEEDWORLD.COMPOLLINATORRESOURCESHoneyBeeHealthUnderstandingtheissuesprovidingsolutionsAcomprehensivebookletprovidinginformationonabroadrangeoftopicsincludinghoneybeehealthstressorsimpactofcropprotectionproductsandstewardshipguidelines.Availablefordownloadatwww.beecare.bayer.com.TheGuidetoSeedTreatmentStewardshipTheAmericanSeedTradeAssociationCropLifeAmericaandseveralotherindustrypartnershaveworkedtogethertocreateanall-in-oneguideforseedtreatmentapplicatorsandfarmersforhandlingandmanagingtreatedseedeffectively.FactorsAffectingGlobalBeeHealthCropLifeInternationalsreportonhoneybeehealthandpopulationlossesinmanagedbeecolonies.ProtectingPollinatorsWhyandHowPesticideApplicatorsCanHelpThemAfour-pagebrochurefromtheNorthAmericanPollinatorProtectionCampaignonthebasicsofpollinatorinterationwithpesticidesandminimizingpollinatorexposure.SeedWorldGiantViewsoftheIndustryWatchSeedWorldsinterviewwithRobynKneenBeeCareprojectmanagerforBayerCropScienceontheroleofpollinatorsinagricultureneonicsandwhyBayerCropSciencehasinvestedintheBeeCareprogram.Viewonlineatwww.SeedWorld.com. POLLINATORLINKSPollinatorPartnershipThePollinatorPartnershipsmissionistopromotethehealthofpollinatorscriticaltofoodandecosystemsthroughconservationeducationandresearch.SignatureinitiativesincludetheNAPPCNorthAmericanPollinatorProtectionCampaignNationalPollinatorWeekandtheEcoregionalPlantingGuides.UnitedStatesDepartmentofAgricultureNaturalResourcesConservationServicesTheUSDANRCSoffersadedicatedsectiononinsectsandpollinatorsincludinginformationonhowfarmerscanhelppollinators.TheUSDAoffersseveralotherinternallinksonpollinatorinformationandotherresourcesfordownload.TheXercesSocietyTheXercesSocietyisanonprofitorganizationthatprotectswildlifethroughtheconservationofinvertebratesandtheirhabitat.Establishedin1971theSocietyisattheforefrontofinvertebrateprotectionworldwideharnessingtheknowledgeofscientistsandtheenthusiasmofcitizenstoimplementconservationprograms.BayerBeeCareTheBayerBeeCareprogramispartofBayerCropSciencescommitmenttobeehealth.Itsaimsaretofurtherpromoteanddevelopsolutionstoimprovebeehealthactivelypromotethebee-responsibleuseofourproductsandshareknowledgeandexpertisewithstakeholdersfromthebeekeepingandagriculturalcommunitiesandwithscientificandgovernmentalinstitutionsNGOspolicymakersandregulators.FEBRUARY20142525SOCIALMEDIARESOURCESStayconnectedforthelatestinformationontheBayerBeeCareprogramandpollinatoreducation.FacebookBayerBeeCareCenterwww.facebook.comBayerBeeCareCenterThePollinatorPartnershipwww.facebook.comThePollinatorPartnershipTheCanadianPollinationInitiativewww.facebook.compagesNSERC-CANPOLIN-Canadian-Pollination-Initiative55556112822StatusandTrendsofEuropeanPollinatorsSTEPwww.facebook.compagesStatus-and-Trends-of-European-Pollinators-STEP177104628996076YouTubeBayerBeeCareCenterwww.youtube.comBayerBeeCareCenterThePollinatorPartnershipwww.youtube.comuserPollinatorPartnersTwitterBayerBeeCareCentertwitter.comBayerBeeCareThePollinatorPartnershiptwitter.comPollinatorstwitter.comstep_project 26SEEDWORLD.COMWildandmanagedpollinatorsarevitaltoagriculturalproductionandtheenvironment.Manyfarmersincludingthosewhogrowcornuseseedtreatedwithinsecticidestoprotecttheircropfrominsectpests.Someinsecticidessuchasnitro-guanidineneonicotinoidsmaybetoxictopollinators.Dependingonanumberoffactorsplantingoftreatedseedcanemitdust-containingpesticideintotheairplacingpollinatorsatpotentialriskiftheyareexposedtothedust.Thefollowingbestmanagementpracticesareprovidedtoreducetherisktopollinatorsparticularlyhoneybeesfromexposuretodustfromtreatedseed.KNOWWHEREBEEHIVESARELOCATEDCommunicationandco-operationamonggrowersseedersandbeekeepersonthetimingofseedingandthelocationofhivescanhelpreducetheriskofbeeincidents.Suchcommunicationcanenablebeekeeperstoconfirmthathivesarelocatedupwindoftheplantingfieldorinshelterbeltsandhaveaccesstocleanwatersources.Itcanalsopermitbeekeeperstotemporarilyprotectorrelocatehiveswherethisisfeasible.POLLINATORSANDTREATEDSEEDWEATHERCONDITIONSCANIN-FLUENCEPOLLINATOREXPOSUREPollinatorscanbeexposedtotreatedseeddustwhenitiscarriedintheairorisdepositedontofloweringcropsweedssoilorwatersources.Sinceverydryandorwindyconditionsmayfavordusttransportandexposureitisimportanttomonitorenvironmentalconditionsandavoidplantingtreatedseedinsuchconditions.AVOIDGENERATINGDUSTWHENHANDLINGTREATEDSEEDFollowbestpracticeswhenhandlingandloadingtreatedseedCheckthattreatedseedandcoatingareofhighqualityseedsshouldbecleanandthecoatingshouldbewell-adheredtotheseeds.Handlebagswithcareduringtransportloadingandunloadinginordertoreduceabrasiondustgenerationandspillage.Donotloadorcleanplantingequipmentnearbeecoloniesfloweringcropsorweedsorhedges.Pourseedscarefullyintotheplanterinsuchawayastoavoidthetransferofdustfromtheseedbag.Donotshakeanyloosematerialordustfromtheseedbagintotheplantingequipment.UseofSeed-flowLubricantsFollowrecommendationsofplantermanufacturerforuseoftalcorgraphite.Avoidexcessuserateoflubricantstominimizedust.Useproperlubricantratetoavoidbuildupofunwantedresidueandtominimizedust.MAINTAINPLANTINGEQUIPMENTItisimportanttouseplantingequipmentthatminimizesspillageanddustemissionfromtheplanterandtofollowplantingequipmentmanufacturerdirections.Followmanufacturersrecommendationsforoperationcleaningandmaintenanceasfoundinequipmentmanual.QUICKFACTWhilestaplecropssuchascornwheatriceandpotatoesareself-pollinatedorwind-pollinatedaround70percentoftheworldsmostwidelyproducedcropspeciesrelytosomeextentoninsectpollination.WherepossibleAvoidplantingtreatedseedinwindyandorverydryconditions.Considerwinddirectionandavoidplantingtreatedseedifbeesareforagingdownwindornearby.Controlfloweringweedsinthefieldbeforeplantingsothatforagingbeesarenotattractedtotheplantingsite.FARMERFACTSHEET SupportedbyFEBRUARY201427Directplanterexhaustdownwardtowardsthesoilsurfaceifpossible.Useofdownwarddeflectorsmaydecreaseoff-sitemovementofdust.Alwaysplantattherecommendedseedingrate.Calibrateplantingequipmentproperly.Avoidusingthesameequipmentfortreatedseedandforharvestedcommodityseedorgrainifthetreatedseedlabelingstatesitisnotforfoodfeedoilethanolorothercommoditygrainchanneluses.Donotleaveemptybagsorleftovertreatedseedinfieldsortheenvironment.Participateincollectionprogramsforseedbagswhereavailable.Beesshouldalwaysbeprovidedwithasourceofcleandrinkingwater.Providepollinator-friendlyhabitatforexamplealfalfacloverwildflowersawayfromactivefields.DONTFORGETTOWEARPER-SONALPROTECTIVEEQUIPMENTWearappropriatepersonalpro-tectiveequipmentPPEwhenhandlingtreatedseedandavoidexposuretodust.WearPPEforhandlingtreatedseedasspecifiedontheseedtagandtheproductlabel.PPEmayincludelongpantsalong-sleevedshirtcoverallsshoesandsockschemicalresistantglovesorarespirator.Avoidexposuretodustwhenhandlingtreatedseedwhenopeningandemptyingtreatedseedpackagingloadingandplantingandduringcleanupanddisposalactivities.QUICKFACTInanormalbeelifecycleduringthesummerseasonsome2000workerhoneybeeswillleavethehivetodienaturallyeverydayduetotheirshortlifespanofonlyfourtosixweeks.Thedeadbeesarereplacedbynewly-hatchedbeessomaintainingthecolony.ENSUREPROPERCLEAN-UPANDDISPOSALTakecarewhencleaningupafterplantingseedandfollowcountystatedisposalrequirements.FormoredetailedguidelinesondisposalofbothsmallandlargequantitiesoftreatedseedvisitTheGuidetoSeedTreatmentStewardshipatwww.seed-treatment-guide.comSpilledorexposedseedsanddustmustbeincorporatedintothesoilorcleanedupfromthesoilsurface.Keeptreatedseedanddustawayfromsurfacewater.Properlydisposeofanydustortreatedseedremaininginplantingequipmentforexampleemptyintoacontainerandvacuumanydustremaininginthehopper.QUICKFACTScientistsandregulatoryauthoritiesagreethatbeehealthisacomplexissue.Severalstudieshavealsoindicatedthatbeehealthmaybeaffectedbymanydifferentfactorsincludingpestsandparasitesmicrobialdiseasesinadequatedietbeemanagementpracticesandclimatechange.ItiswidelybelievedamongthescientificcommunitythatVarroamiteisthemainfactoraffectingthehealthofhoneybeecolonies.EXERCISEPOLLINATOR-FRIENDLYPRACTICESTHROUGHOUTTHEGROWINGSEASONBeescollectpollennectarandwaterfromdifferentsourcesthatcouldbecomecontaminatedwithpesticideresidue.Forexamplebeescollectpollenandnectarfromfloweringcropsandweedsaswellaswaterfrompuddlesandmoistsoilinorbesidefields.Avoidcontaminationofplantssoilandwatersourcesthatmaybeusedbybees. 28SEEDWORLD.COMISBIGMONEY FEBRUARY201429THELASTDECADEsawboomtimesoragriculture.Supplysqueezesemergingmarketgrowthanddirewarningsabouttheplanetsabilitytoeeditselcom-binedtosparkwavesoinvestmentinterestinthesectorallovertheworld.Sincethentimeshavetemperedtheresultobumpercropsslowingeconomiesanddampeningpricesoragriculturalcommodities.Theresultaccordingtosomeinvestmentexpertsisthataginvestingmayhavelostitslustreperhapstothepointwherethebigmoneyrepresentedbyundmanagersandinstitutionalinvestorsisnowowingoutothesector.MichaelColemanisfrmlyinthatcamp.Investorshavecooledonthecommoditystorysaystheveterantraderandco-ounderotheMerchantCommodityFundaCaymanIslands-baseddiscretionaryundthattypicallyhassomewherebetween30to50percentoitscapitalinvestedinagriculturalcommodities.ColemansaysMerchanthasseenamassivedropincapitalinthepasttwoyearswithassetsunderitsmanagementshrinkingrom1.5billionatthestarto2011tojust130milliontoday.moneyisnotgrowing.Ithasntbeenpulledoutyetbutmysenseisthattherehasntbeenmuchnewaddition.LowReturnsonInvestmentAgricultureproductstheso-calledsotcommoditiesarepartothelargercommoditypicturethatincludesenergyandmetals.Goldandotherhardcommodityinvestmentshaveperormedpoorlyinrecentyearsdraggingdownthesectorgenerally.OverallcommoditieshavebeenverydisappointingorinvestorsColemansays.Itsbeenacaseogenerallyreturnsnotbeingverygood.Soiyouvebeenacommodityindexinvestorthroughthebiggestbullmarketsincetheearlyyearsothe20thcenturyyouactuallyhaventmadeanymoney.ColemansayssuchthingsasstrongeconomicgrowthinemergingmarketslikeChinacontributedtoarobustagsectorandcorrespondinginvestorinterestduringmuchothe2000s.Sincethentheagpicturehaschangedasaresultoshitingsupplyanddemandactors.Fromaninvestorspointoviewatthetopheadlinelevelitlookslikethiscommoditysuper-cycleiitsnotoverWhyinvestorsmayhavesouredonagriculturalcommodityfunds.SadlyourexperiencehasbeenreasonablytypicalsaysColemanaormerCargilltraderwhonine-and-a-halyearsagooundedAislingAnalyticstheSingapore-basedmanagementcom-panyorMerchantalongwithormerCargillcolleagueDougKing.Theresulthesaysisthatanumberohigh-profledis-cretionaryundswithreasonably-sizedagriculturalexposureshavehadtoshutdowninrecentmonths.OneexampleistheU.K.sCliveCapitalwhichatitspeakhad5billioninassetsaccordingtoColeman.Anditsnotjustdiscretionaryundmanagershesayswhoareeelingthepinch.Colemanbelievesinstitutionalandotherlargeinvestorsarentaskeenoncommodityindexinvestingorcommodityexchangetradedundsastheyoncewere.Ithinkingeneraltherehavebeenairlysignifcantout-owsonthecommoditysector.Thoseoutowshavebeencon-centratedmorewithdiscretionaryundslikeMerchanthesays.Wheretheresbeenlessoutowisintheindexinvesting.SoIthinkthesituationvis--vistheagmarketisthatcommod-ityindexmoneyisstillasizeableelementinthemarketbutthatitstakingabreathersaysColemanpointingtorecentnewsitemsaboutlowergrowthtrajectoriesprojectedorChinaandbigsupply-sideincreasesinvariousagcommoditiesasthekindostoriesinuencinginvestorsthesedays.TheresnotopheadlinestoryanymoreaboutwhyIshouldbeinvestedincommodities.AccordingtoColemanalotomoneyowedintogoldandothercommodityinvestmentsmuchothatintoindexundsordiversifcationpurposesandasahedgeagainstination.Thatargumentordiversifcationandinationhedginghasbeenmuchweakenedoverthelastcoupleoyearshesays.Colemanmaintainsmanyinvestorsunamiliarwiththesectorjumpedontheagcommoditiesbandwagonduringthemid-2000sandmanyothemhavesincelet.CommoditieswereinaboonandlotsopeoplewhohadnttradedcommoditiesbeoregotinvolvedandhavebeendisappointedColemanexplains.Compoundingtheproblemhesaysistheactthatoverthelastyearcommoditieshavemassivelyunderperormedotherequities. 30SEEDWORLD.COMWhatdoesColemanthinkitlltaketoturnagcommodityinvestmentaroundItsgottobesomecombinationoChineseandemergingmarketgrowthreacceleratingandreallythecrea-tionoshortageagainhesays.Intheperiod2004to2008youhadstructuraldefcitsappearinawiderangeoagriculturalcom-moditiessopriceswentupandthatattractedmoreinvestment.HoweverColemanbelievesabearishagmarketisatrendthatcouldcontinueorsometime.Commoditieshavebeenhotnowtheyrenowcoolandtheyreprobablygoingtobecoolorawhilehesays.Thelasttimetheywentcoolwasbackin1981andtheystayedcoldor20years.DiegoParrillaisounderandCEOoNARECOAdvisorsanassetmanagementfrmspecializinginnaturalresourcesandcommoditiesalsobasedinSingapore.Parrillaagreesinvestmentinterestintheagsectorhasdefnitelycooledasaresultosotcommoditypricesandhebelievesbiouelsalsocomeintoplay.IthinktheagriculturalowsareareectionothegeneralsentimenttowardscommoditiessaysParrilla.Theenergyrevo-lutioninourviewwillhaveamajordeationaryimpactacrossenergypricesandthatwillimpactagriculturalcommoditiesaswellwhichhaveseenamajorincreaseinproductioncapacitytocopewithbioueldemandandgovernmentmandates.IMotherNatureiskindandweseenormalweatherwecouldseemuchloweragriculturalpricesoralongtime.Parrillabelievesthatonthesupplysideitwilltakesomeveryadverseweathernegativelyaectingagriculturalproduc-tiontosparkstrongtacticalinterestbyinvestorsintheagsector.Otherwisethetrendremainsorlowerinterestandgiventheherd-ishmentalityoinvestorstheyareunlikelytogetinvolvedhesays.MarketVolatilityPhilippedeLaprouseismanagingdirectoroHighQuestPartnersastrategyadvisoryfrmservingstrategicandfnancialinvestorsintheglobalagriculturalspacebasedinSt.Louis.Mo.andchairotheGlobalAgInvestingconerenceseries.Whileheagreestherehasbeenquiteabitomovementinthecom-modityindexundsinrecentyearsdeLaprousestressesthatvolatilityisthenatureothebeast.DiegoParrillaCEOofNARECOAdvisors.PhilippedeLaprousemanagingdirectorofHighQuestPartners. FEBRUARY201431TheSeedKOTErangeofproductsisdesignedwithseedenhancementinmind.KannarEarthScienceLtd.2220NorthmontParkwaySte250DuluthGA30096Phone678475-1155Fax678623-5849www.KannarGroup.comUseKannarSeedKOTEcolorantsandpolymerswithconfidenceAPEFreeSuitableforuseasinertsinfood-usepesticideformulationsUSEPAFREETRIALOFFERTryourtruecoatingsolutiontodemonstrateoursuperioritycompatibilityandeaseofuse.IntensecolorsallseedsCropspecificpolymersVisitwww.kannargroup.comfreeseedexperience 32SEEDWORLD.COMThoseareairlyliquidstrategiessothemoneytherehasatendencytokindoswinghesays.Ithinkweregoingtocontinuetoseeairlystrongvolatilityinthemarkets.HoweverdeLaprouseisoptimisticaboutthelong-termprospectsoaginvesting.Iwouldarguetheresstillalotoopportunityhesays.Therearelotsowaystoplaytoinvestinagriculturebesidescommodityindexunds.Oneothosewaysistolookatbuyingarmlandwithaneyeonthelongterm.TosaythatarmlandinvestingtodayisnotagooddealIwouldarguethatsomeonewhohasa30-yeartimehorizonitmaybeagreattimetobuyhesays.Itsadierentperspectivedierentneeds.DeLaprousecitesthecaseonumerouslargecorporatelandholdersintheUnitedStatesthatarelookingorinvestmentswhichpreservecapitalandprovideareturnoverthelonghaulasameanstomeetlong-termfnancialcommitments.Theyreinvestinginarmlandbuttheyrelookingatitasa25-to30-yearinvestmenthesays.Thatsquitedierentthaniyoureapri-vateequityinvestorandyourelookingataseven-yearliecycleortermonyourund.DeLaprousesuggeststhatinrastructurerequiredtosup-portproductionandmovementooodisanotheraspectoagri-culturethatshouldntbeoverlookedbyinvestors.ThemoneyithasntreallycometotheinrastructureareawhichisreallywhereIseethebigopportunityhesays.TosaythatfarmlandinvestingtodayisnotagooddealIwouldarguethatsomeonewhohasa30-yeartimehorizonitmaybeagreattimetobuy.PhilippedeLaprouseThecommoditybusinessisliketherealestatebusiness.ItsallaboutlocationthelocationwherethecommoditiesaregrownandwheretheconsumptionmarketsarelocatedandgettingthemromoneplacetotheotherdeLaprousesays.WhetheritsbuildingofxedacilitiesnetworksoelevatorsstorageacilitiestransloadingacilitiesorportacilitiesIseealotoopportunityonthelogisticsside.MarkHalsall FEBRUARY201433 2013MeridianManufacturingInc.RegisteredTrademarksUsedUnderLicense.www.meridianmfg.costoreormoveMeridianSmoothWallandGalvanizedbinsofferyouindustryleadingqualityandversatilestoragecapacity.WhileourAugersandConveyorsallowforsafeandquickmovementofseedsoyoucangetbackontheeldfaster. 36SEEDWORLD.COMSINCEITSINCEPTIONin1999theU.S.NationalSeedHealthSystemhasbeenstrivingtosetstandardseedhealthtestingandinspectionprotocols.Thegoalistourtheradvancetheexportprocessoseedsthroughoutthecountryinordertoaidinternationaltrade.TheNSHSaroseoutotheneedotheseedindustrytomoveseedinternationallytomeetworlddemandsatatimewhenphytosanitaryrequirementsareincreasinglyusedaspotentialbarrierstotrade.TheNSHSisaprogramauthorizedbytheUnitedStatesDepartmentoAgriculturesAnimalandPlantHealthInspectionService.ItsadministeredbytheIowaStateUniversitySeedScienceCentertoaccreditbothpublicandprivateentitiesseedcompanyorothernon-governmentagencytoperormcertainactivitiesneededtosupporttheissuanceoederalphy-tosanitaryexportcertifcatesortheinternationalmovementoseed.OnceaprivateorpublicentityisaccreditedbytheNSHStheycanthenconductseedhealthtestingphytosanitaryfeldinspectionsaswellasseedsamplinginspections.TheresultsotheseinspectionsandortestsarethensubmittedtoUSDA-APHISwhothenissuethephytosanitarycertiicates.Thisprocessoersmajorlogisticalbeneftstoseedcompaniesbyeliminatingdelaysintheprocessoshippingseedlots.TheNSHSalsodevelopsnew-and-improvedphytosanitarytestingandinspectionmethodsandaccordingtoLisaShepherddirectorotheNationalSeedHealthSystemAdministrationUnitatIowaStateUniversitytheirworkisintendedtodevelopthemostaccurateconsistentandeasy-to-usemethodsorcerti-fcation.ItsreallyhelpedtospeeduptheprocessorcompaniestheycannowinternallyplanaheadintermsoseedexportsanddonothavetowaitorinspectorssaysShepherd.SeedCompanyPerspectiveAccordingtoJohnStevensphytosanitaryissuesmanagerwithDuPontPioneerhavinganacceptedsetoseedhealthtestingandinspectionmethodsisveryvaluabletoaseedcompany.StandardizedtestingandinspectionsensuresconsistentresultsbetweenproductionareasindierentstatesandremovesU.S.NationalSeedHealthSystemkeepingtheflowofseedexportsrunningsmoothly.theuncertaintywhichoccurredwhendierentmethodswereusedinthepastsaysStevens.SincetheNSHSnotonlypublishesitsmethodsbutmakesthemavailabletoallimportingandexportingcountriesitremovesanydoubtsamongimportingcountriesastohowtheseedhasbeentested.BypublishingitsmethodstheNSHScanbeviewedasamodelsystemorinternationalseedmove-mentandothercountriescanevaluateanduseNSHSmethodsthemselves.MAINTAININGTHESEEDEXPORTSYSTEMStandardizedtestingandinspectionsensuresconsistentresultsbetweenproductionareasindifferentstatesandremovestheuncertaintywhichoccurredwhendifferentmethodswereusedinthepast.JohnStevensTheabilityoU.S.seedcompaniestobecomeaccreditedisimportanttoseedproductionaswellastoacompanysresearchoperations.Anentitycanbecomeaccreditedinourareaslaboratoryseedhealthtestingfeldinspectionsoseedcropsduringgrowthseedsamplingorseedhealthtestingandvisualinspectionothefnishedseedjustpriortoexport.Stevensnotesthatwiththecontinualerosionostateandederalresourcestoprovidetheservicesneededbyseedcompa-niesoranyotherexportertheabilitytoperormmanyotheormerlyofcialunctionstestinginspectionsamplingmeansaseedcompanycanexpediteexportsotensavingasmuchas FEBRUARY201437twoweeksintheshippingprocess.Foraseedcompanytwoweekscanmeanthedierenceinshippingacargobyboatrelativelycheaptoshippingbyairrelativelyexpensive.InadditionbyinspectingonesowncropsaseedcompanycandeterminewithagreaterdegreeocertaintytheeventualplanthealthstatusothecroppriortoharvestsaysStevens.Thishelpsininventorymanagementaswellascropsegregationinestedvs.non-inestedandgreatlyincreasesefcienciesattheseedplantlevelandincreasesthroughput.ImpactontheIndustrySince2001NSHScertifcationhasallowedtheU.S.seedindus-trytousetheaccreditedentitiestohelpacilitateandacceleratetheissuanceoseedphytosanitaryexportcertifcates.InadditiontoitsvaluetoseedproductionStevensaddsthattheNSHSisalsovaluabletoseedresearchastheefcien-ciesitprovidesalsohelpseedresearcherstorapidlymovetheirmaterialbetweenresearchlocationsgloballytoaccelerateprod-uctdevelopmentandtesting.ThroughtheNSHSnewtestinganddiagnosticmethodsareincorporatedintotheaccreditationprogramtomaintaintheprogramonthecutting-edgeotechnology.Anumberonewtestingmethodswillbereleasedtotheindustryinearly-2014saysShepherd.TheNSHSalsoservesasaresourceorpestriskassessmentandphytosanitaryresolutionwheneverdisputesarisethatdisrupttheinternationalmovementoseed.ShannonSchindleWHEREONTHEWEBFurtherinformationabouttheU.S.NationalSeedHealthSystemcanbefoundatnshs.iastate.eduindex.htmlACCREDITEDACTIVITIESActivitiesforwhichentitiescanobtainaccreditationbytheNSHSincludeLaboratoryseedhealthtestinglaboratory-basedprogramtotestforplantpathogensinseeds.Phytosanitarygrowingseasonfieldinspectiondiseaseinspectionofplantsgrowntoproduceseedinthefieldnurseryorgreenhouse.Seedsamplingsamplingseedsthatrequirelaboratoryseedhealthtesting.Visualinspectioninspectionofseedshipmentsatexportersfacilitypriortoissuanceofphytosanitarycertificates. 38SEEDWORLD.COMINTERNATIONALAGRICULTURALDEVELOPMENTBYDENNISTHOMPSONGMOFoodLabelingIssuesAffectVegetableIndustryCONVERSATIONSURROUND-INGGMOoodlabelinglegislativeinitiativesintheU.S.willbecomepartotheoverallbiotechnologyexperi-enceobservedaroundtheglobeandwillcontributetothedevelopmentoagricul-tureinotherlands.Manyleadingdisparateconversationsocusoncanolacornorsoy-beansandmayoverlookorperhapsjustailtounderstandthecomplexityotheissueandpotentialnegativeimpactsontheveg-etableindustry.Well-meaningpeopleandpolicycansometimesleadtounintendedconsequencesanddetrimentaleects.VeryewruitsorvegetablesoeredinU.S.grocerystoresaregeneticallymodifed.Thevastmajorityhavebeenconventionallybred.Butinpreparationothesenon-GMOproductstheycanbemixedwithGMOoilssweetenersetc.thatessentiallyrendertheseprod-uctsasbeingGMOsatthatpointsaysSouthernIllinoisUniversityproessorovegetablescienceAlanWalters.TheU.S.haslongenjoyedarobustsystemoprovidingthepublictheassur-anceoaconsistentandhealthuloodsupply.KeyagenciesontheorerontodoingsoincludetheU.S.FoodandDrugAdministrationUnitedStatesDepartmentoAgricultureandU.S.EnvironmentalProtectionAgency.Thesystemisunderpinnedbyvariousbodiesoscientiicknowledgearesponsiblemulti-levelpublicsectorederalstateandlocalandaparticipatoryprivatesector.Andthesearebeingunderpinnedbyaree-marketsystemoperatedwithintherameworkoademocracy.Bodiesoknowledgeevolveovertime.Finiteanswersarehardtocomeby.Scienceisnotperect.Publicofcialscantalwayssatisytheentirespectrumostakeholdersastheyotenholdopposingopinionsbasedupondieringvalues.Norshouldpublicofcialsalwaysbeexpectedtogetitrightwhenmakingdecisions.Nosystemisperect.Evenwiththeinher-entshortcomingsotheU.S.systemitismorethansufcient.DENNISTHOMPSONISDEDICATEDTODELIVERINGSOLUTIONSANDEMPOWERINGPEOPLEANDORGANIZATIONSTOSOLVECOMPLEXPROBLEMSRELATEDTOINTERNATIONALAGRICULTURALDEVELOPMENTANDGLOBALFOODSECURITY.HISCAREEREXPERIENCEANDINTERNATIONALCREDENTIALSINCLUDEEXTENSIONEDUCATIONAGRONOMYANDADMINISTRATION.TheU.S.systemhashistoricallyembracedscience-basedknowledgeandinormationintheadministrationoprogramstoprovideasaeandreliableoodsupplytocitizensandtradingpartners.ScienceandthusU.S.policydoesnotdistinguishbetweenoodproducedbygeneticmodifcationbymeansobiotechnologyversustraditionalmeansogeneticmodifcation.Theresultingproductsromthesegenemodifcationmethodsaredeemedasbeingessentiallyequivalent.Theyareconsid-eredtobeoneandthesamewithrespecttooodsaetyandconsumerprotectionpurposes.Labelinglawsthatdierentiatebetweenthetwointhenameogreaterconsumerchoicemaycausenumberounintendedandundesiredconsequences.Howmightthecitizenryandelectedofcialschoosetoaddresstheunintendedconsequencesbroughtaboutbyenact-mentoGMO-basedoodlabelinglegislationThisremainsaquestionoconcern.Broadthemesareemergingorpublicconsideration.Abrieintroductorydiscussionosixsuchthemesollows1Theuturerangeandselectionooodproductsthatwillbeavailabletoconsumersincludingthosehavingspe-cifcattributessuchasnon-GMOmayinrealitybereducedromwhatconsumerspresentlyenjoyandcurrentlyexpect.MostvegetablevarietiesareconventionallybredhoweverwhenprocessedtheycanbemixedwithproductscontainingGMOscreatingconsumerconfusion. 40SEEDWORLD.COMThecomplexityooodreachesarbeyondindividualcommoditycropsorgivengrocerystoreooditemseachbeingcomplexinitsownright2Consumersmayberequiredtopayproportionatelymoreoroodintheuturethanwhatispresentlyacceptedasthenorm.Thesimpledisruptionothenationscurrentlargeandefcientoodsystemalonewilllikelydistortanddriveoodsystemcostshigher.Newindirectcostsmaysuraceonlytobeaddedtosystemcoststocompensateorcompli-anceandenorcementactivities.Furthercostescalationmaybesetinmotiontoosetexpensesassociatedwithneweco-nomicrisksandlegalliabilities3Participantsthroughouttheoodsystemmightbelegislatedtotakeontasksthatarenotpracticalorreadilyachiev-ableallinthenameogivingchoicetoconsumersooodsthatareoneandthesame.DistinctionbetweenGMOandnon-GMOoodsbasedonsegregationmustcertainlybeginattheproductionlevelandwilllikelyraisenewdiscus-sionsaboutseedstockpurityandtheadventitiouspresenceoGMOsinseedandgrain.Similarsegregationconcernsarelikelytoripplethroughouttheoodingredientsourcingprocessandalsoatalllevelsotheprocessingandmanuactur-ingprocess.Someparticipantssimplymaychoosetowithdrawromtheindustryortoscaledownbusinessactivity4Responsibleenorcementeortsresultingromoodlabelinglegisla-tionwillrequiretheestablishmentoappropriatescience-basedsamplingandtestingprotocolstechnicalcapabilitiesandanadministrativeinrastructurethatcanbeapplieduniormlyandairlyacrossadiverselocalstateregionalandnationaloodandagriculturalindustry.GovernmentalaccesstoproprietaryinormationandintellectualpropertyconcerningGMtechnologiesandappro-priatetestingprotocolswouldmostcer-tainlyberequiredtounderpinalegislatedenorcementprogram.Enorcementmustbeaccomplishedinviewotheactsomeregulatedentitieswanttodobusinessonlyinalimitedgeographywhileothersaspiretoengageininterstateorinterna-tionalbusiness.Regulationsestablishedonastate-by-stateorregionalbasismaydierromthoseinotherjurisdictionsthusincreasingoperationalbusinessdi-fculties5Intheeventstateornationaloodlabelinglegislationisenactedsig-nifcantissuesandunansweredquestionsmayarisewithrespecttoliability.Bothcivilandcriminalliabilityissuesmayabound.Didaviolationoccurinadvert-entlyorbyintentionWillallowancesbemadeortheadventitiouspresenceoGMcomponentsWhatactionlevelmaybeconsideredasbeinglegalversuswhatlevelmightbedeemedasillegaloranessentiallyequivalentoodproductAremeasurementanddetectionlimitsscientifcallysupportableanddeensibleHowmightcourtshandlesuchissuesLiabilityexposureresultingromenact-mentooodlabelinglegislationmaybeamajordisincentiveorcompaniestocontinueparticipatingintheoodandagricultureindustry6Consumersmaybeinclinedtounjustlymalignoodsthatcontainbio-technology-derivedcomponentsandthosepersonsorentitiesthatproduceordistributethemduetoacommonmisconceptionthatiitisrequiredtobelabeleditmustbeunhealthyunsaeorineriorinsomeway.Thisramifca-Wouldtheaverageconsumerbewillingtopaymoreforthesameproducttoensureitsaccuratelylabeledtionmayunairlyandnegativelyimpactanentireindustryoratminimumcertainindividualsandcompanieswithintheoodandagriculturalindustries.NewburdensoproolikelytobecreatedbyGMOoodlabelinglegis-lationwillbeplacedsquarelyontheshouldersothosechoosingtoremaininare-orderedoodandagricultureindus-try.Foodingredientsagriculturalrawcommoditiesintermediateprocessedgoodsandully-processedproductswillbeplacedundertremendousadditionalscrutiny.Foodandagricultureentitiesandindustryprincipalswillbeorcedtooperateunderincreasedlevelsoeco-nomicandlegalrisk.Theseadditionalburdensoproowillhavebeencreatedinthenameoprovidingincreasedcon-sumerchoiceoveroodsdeemedbysci-enceandtheU.S.governmenttobeoneandthesame.TheGMOoodlabelingconversa-tionisarromover.Agricultureparticu-larlytheseedindustrysegmentremainsadynamicanddevelopingindustryever-changingandconstantlyevolving.Youplayavitalrole.Doitwell AGRAspecializesinthecompleteseedplantfacility.WemanufactureequipmenttohelpyouateverystepoftheprocessfromourmaterialhandlingsystemstoourpatentedGEN-ELbucketelevatorstoourhigh-capacityhuskchoppersystemstooursingle-passdouble-passandcombinationseedcorndryers.Everythingwedoistailoredtotakeyouefcientlyfromstarttonishthroughtheentireseedproductionprocess.Fromreceivingtohusk-sortandchoppingtodryingshellingbulkstorageload-outsizingbaggingandwarehousestorageAGRAhasacustom-designedsolutiontomeetyourneeds.DesignEngineeringSteelFabricationMillwrightErectionEquipmentInstallationProjectManagementConstructionManagementProjectAssuranceSolutionsTurnkeyfromtheGroundUpSpecializedinSeedSpecializedindesign-buildseedconditioningplantsgrain-handlingequipmentandbulkstoragefacilities.Committedtomeetingeachofourcustomersspecicneedswiththeultimategoalofensuringqualityandefciency.AGRAistheseedindustrystopchoiceforgeneralcontractors.excellenceinTurnkeyAbility.Reliability.TMAGRAIndustriesAgProcessingandBio-EnergySystemsAGRAIndustries1211WWaterStreetMerrillWI54452800-842-8033www.AgraInd.comAGRAIndustries Afeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ConrmingSeedOrdersSTRATEGYAfeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ADDINGVALUETOagriculturalproductsisaconceptthatsbeengainingtractioninrecentyears.Enhancingfoodproductsfromeldtoplatecanoccuratnumerouspointsinthevaluechainfromproductiontoprocessingtomarketingandthevegetablemarketisnoexception.Manyagexpertshoweverwilltellyouitallstartswithseed.BradKortsennewproductandbusinessdevelopmentmanagerforINCOTECNorthAmericaisoneofthem.Todayseedisplayingthemostimportantroleinagproductionintermsofaddingvalueforfarmers.Itisamazingtoseehowwehaveprogressedoverthepast20yearsinaddingvaluetoseedsandwehaveonlyscratchedthesurfaceofwhatbenetsseedswillbringtothefarmergoingforwardKortsensays.Growerdemandsforincreasedyieldsimprovedqualityandefciencyhaveneverbeengreater.Seedsandtheincreasedvaluetheywillbringwillallowgrowerstocontinuetoraisethebarineldproduction.Nootherinputwillhaveaslargeanimpactonincreasingyieldsqualityandefciency.BrianNabervegetableseedsglobalmarketingleadforMonsantoagreesthatseedisthekeytoaddingvalueinthevegetablemarketgiventhegrowingcomplexityofmodernagriculture.AddingValueintheVegetableSeedMarketThroughoutthegrowingseasonvegetablefarmersareconstantlyfacingchallengesmanyofwhichareagronomicones.NewdiseasesandracesofdiseasesmanifesteachyearandthecontroloptionsareoftenlimitedNabersays.Monsantoalongwithothersintheseedindustryprovidesvaluebydevelopingseedsthataremoreresilientandorresistanttodiseasesandviruses.AccordingtoNaberMonsantoisconstantlyinnovatinginordertoprovidevegetablefarmerswiththebest-performingseeds.Monsantosvegetableseedsdivisionisfocusedoninnovationtoimprovethequalityandproductivityofvegetableshesays.Providingvaluetoourfarmer-customersthroughourseedsisanabsolutepriority.42SEEDWORLD.COMBradKortsennewproductandbusinessdevelopmentmanagerforINCOTECNorthAmericabelievesseedplaysaprimaryroleinaddingvalueforfarmers.BrianNabervegetableseedsglobalmarketingleadforMonsantocallsseeddealersatrustedpointofcontactbetweenhiscompanyandgrowers. Naberaddsthatalotofeffortandresourcesareputintodevelopingnotonlyagronomictraitslikeharvestableyieldandinsectanddiseaseresistancebutalsotraitsrelatedtoconsumerssuchastasteandoverallappealaswellasshelflife.ScottLangkampisheadofvegetablesforSyngentaNorthAmerica.Heagreesthatagronomicchallengesaswellasretailandconsumerneedsareallimportantconsiderationsintheadded-valueequationforvegetables.ThevegetablemarketisdrivenbyanincreasinglyconsolidatedintegratedandinternationalvaluechainstrivingtofullltheneedsofconsumersandretailintermsofqualityaffordabilityandsustainabilityofproducesaysLangkamp.Inordertoassistgrowersinfulllingtheseneedsbreedersmustcontinuetodevelopvarietiesthatofferelitegeneticswhichareattheheartofeveryhealthycrop.Growersbenetbyincreasingproductivityandmarketingpremiumproduceforconsumersandthevaluechain.EnhancingvalueinthevegetablemarketissomethinghiscompanytakesveryseriouslyLangkampsaysaddingitsanessentialpartofSyngentasRDbio-pesticidesandmicroorganismsarebeingappliedtotheseedtoenhanceplantgrowthaswellasassistinresistancemanagementKortsensays.OurentirebusinessatINCOTECrevolvesaroundcreatinganddeliveringsustainableaddedvaluetoseeds.Inthiseffortwecanplayanimportantroleinsupportingtheincreasingneedforhealthyfoodtoagrowingglobalpopulation.ESSENTIALROLEOFSEEDDEALERSKellyKeithlyispresidentandCEOofKeithly-WilliamsSeedswhichisbasedinYumaAriz.TheindependentvegetableseeddealersellsavarietyofproduceseedincludinglettucecarrotsspinachcauliowerbroccoliandpepperstogrowersthroughoutthewesternUnitedStatesaswellasMexico.Keithlysaysonewayhiscompanyprovidesaddedvalueisbyensuringtheirfarmer-customersgetthebestseedproducts.WeareconstantlyonthelookoutfornewvarietiesandfornewgeneticsthatwilldoabetterjobthanthevarietiesthatthegrowerisusingnowhesaysaddingKeithly-WilliamsSeedssourcesseedsfromsuppliersincludingMonsantoSyngentaandEnzaZadenaDutchvegetableseedbreeder.FEBRUARY201443investmentthatonaglobalbasisexceeds3millionperday.BringingaddedvaluetoourcustomersiswhatSyngentaisallabouthesays.Wearefocusingourscienceandtechnologyeffortsonthedevelopmentofvegetablevarietiesandtoolsthatsatisfytheneedsoftheentireproducevaluechainfromgrowerstoconsumers.BycombiningagronomicinputandconsumeroutputtraitsandattributeswestrivetobringmorevarietiestothemarketthatdelighttheconsumerwiththeirattractiveavorandaromaprovideenhancedhealthandnutritionalcontentsenablegrowerstomaximizetheiryieldandqualitypotentialthroughconventionallybredpestanddiseaseresistancesandmakeSyngentavegetablesagoodvaluepropositionfortheentirevaluechain.Inadditiontotraitsmoreandmoretechnologyisbeingaddedtovegetableseedsthesedays.INCOTECSKortsensayshiscompanyisontheleadingedgeofinnovationeffortsinthisarea.Thepesticidepackagesbothfungicidesandinsecticidesbeingappliedtoseedarebringingtremendousvalue.Inadditiontochemicalpesticidesmoreandmore ScottLangkampheadofvegetablesforSyngentaNorthAmericasaysseeddealersplayanintegralpartinnewproductintroduction.KellyKeithlyispresidentandCEOofKeithly-WilliamsSeedsanindependentseeddealerbasedinYumaAriz.WhenwegetanewvarietyfromaseedcompanyweputitthroughourproductdevelopmentdepartmentandtestittondoutwhetherornotitwillworkforthegrowersintermsofthequalitythattheyneedandtherightspecicationsthattheyrelookingforsaysKeithly.Wehelpthegrowergureoutwherethevarietymighttinplanningschedulessothathecanbemoresuccessfulwithit.Keithlysaysfarmersarepresentedwithnewvarietyofoptionsfrommanysourcesallthetimesooneoftheimportantserviceshiscompanyprovidesishelpingcutdownonthenoise.Everythingthatwelearnaboutanewvarietywecanturnaroundandgiveinformationtothegrowerastowhentoplantithowtogrowitandthingslikethatthatheneedstoknowbutjustdoesnthavetimetodohimselfhesays.Werethereforcustomerserviceasfarasgettingtheseeddeliveredtohimhelpinghimwithgerminationproblemsandprovidingalotofdifferentthingsthatheneedstoknowaboutaspecicvariety.MonsantosNabermaintainsfarmersbenetgreatlyfromthecommunicationroleplayedbyindependentseedsellerssuchasKeithly.Therealityiswecantreacheverygroweroutthereandthatswhereourseeddealerscomeintoplayhesays.Dealerscancommunicatetailoredinformationaboutourproductsspecictothegrowersneedsbecausetheyhaveplayedakeyroleintrialingpre-commercialvarietiesandgivingusinputonthespecicvarietiesthatwouldbringthefarmer-customersthemostvalue.Becausetheyhavetherst-handknowledgeofthevarietiestheyarebetterequippedtocommunicatethevaluetothefarmer-customers.Alsothedealersarethattrustedpointofcontactforboththegrowersandforus.Theyhelpbridgethegapbetweenthegrowersneedsourproductdevelopmentandcustomerexperience.Langkampagreesseedsellersplayavitalpartinhelpingrolloutnewconsumer-targetedproductsinthevegetablemarket.Ashiftinfocustobringingvalueopportunitiesforgrowersversusstrictlyprovidinginputsisonewayseeddealerscanhelpprovideaddedvaluefortheircustomershesays.Unlikesomeofthelargerrowcropsthevegetablebusinessisaworldofmicro-marketsdrivenbythemyriadofconsumerpreferences.Thisgivesgrowersanenormousopportunitytobringnewproductstotheircustomers.Seeddealerscanplayanintegralpartinnewproductintroductionandvaluecreationdownstream.InadditiontotheareaofnewproductintroductionLangkampsaysSyngentaworkscloselywithitsseeddealersinnumerouswaysincludingeldtrialsagronomicsupportandpersonneltraining.44SEEDWORLD.COM BigagcompanieslikeMonsantoSyngentaandINCOTECclearlyrecognizetheimportanceofaddingvalueinthevegetableseedmarketandhavedevelopedawidearrayofstrategiesandtactics.AtMonsantoforexamplemuchattentionispaidtotraitdevelopment.Ourbreedersaroundtheworldareusingadvancedbreedingtoolstobringadded-valueseedstofarmersaroundtheworldfastersaysNaber.Thisisthankstoourinvestmentintrait-linkedmarkersin14crops.Todayover200traitsthatcanbemarker-selectedarebeingusedtoacceleratenewproductdevelopment.Monsantoworkswithourdealerstoconducttechnologydevelopmenttrialssothatwecanensureourdealerscanhavevisibilitytoourpre-commercialvarietiesthataregoingtobringthemostvaluetothefarmer-customers.InadditionweareworkingonbuildingbetterbrandequityinourSeminisandDeRuiterbrands.Wehaverecognizedthatanexcellentcustomerexperienceiskeytothisanditisabigfocusareaforus.Werecognizethatastrongbrandmakesiteasierforallofustosellhigh-valueproductsinthemarket.NabercitesseedhealthasanotherareawhereMonsantoisaddingvalue.IntheareaofseedhealthtestingandseedsanitationMonsantoprovidesadditionalvaluethroughourfocusonbeingaworld-classleaderintheindustry.Infactwehaveaspecialteamofqualityexpertsthatstudythephysiologicalhorticulturalandgeneticfactorsthataffectseedqualityhesays.Webelievethatthebestwaytomanagephytosanitaryriskistominimizeorpreventtheexposuretoseedpathogensintherstplace.Wetakeprideinfollowingverycontrolledproductionmethodsandmaintainhighquality-assurancestandards.Kortsenagreesthatseeddisinfectionisanimportantareaofseedtechnologythatsaddingvalueforfarmers.Seednaturallyisinfectedwithfungusandbacterialpathogens.Thesepathogensaffecttheperformanceoftheseedandplant.Todaytherearenumerousinnovativeseeddisinfectiontechnologiesthatremovetheharmfuldiseaseswhilemaintainingandsometimesimprovingtheviabilityandqualityoftheseedhesays.AsanexampleKortsencitesINCOTECsThermoSeedaninnovativeseeddisinfectiontechnologythatuseshothumidairtocleananddisinfectseed.Itisnotonlyveryeffectiveinremovingharmfulpathogensbutitisalsoverygentleontheseedaswellastheenvironment.Humanandanimalsafetyisnotanissue.ThetreatedseedcanbeeasilydisposedofandcouldevenbeusedforconsumptionsaysKortsen.Anotherimportantareawhereweareaddingvaluetoseedisbycreatingmoreseedspace.BythisImeanweprovidetechnologythatallowsseedcompaniestoeffectivelyapplymoreandmoreactivesandadditivestoseed.Thisisquiteachallengebecauseseedshavealimitedspaceandyoucanonlyapplysomuchtothesmallsurfaceoftheseedhesays.Ourtechnologiesfacilitatetheapplicationprocessasthemanyactivesandadditivesareappliedtothesurfaceoftheseed.Andweareabletodothisinaqualitymannerwhichprovidespreciselevelsofactiveingredienttoeachseedthensealsthesurfaceoftheseedsonodustorrub-offisgenerated.Thisisbecomingmoreandmoreimportantasmoreisappliedtotheseed.LangkampciteshiscompanysFullCountprogramasoneareawhereSyngentaisaddingvalueforfarmer-customers.InwatermelonsandmelonsourFullCountPlantProgramtakestheguessworkoutofseedpurchases.FullCountdeliversSyngentageneticstoeverymajorU.S.productionregionfrompreferredtransplantproducersthatgrowerscandependonsaysLangkamp.Thiseliminatesthechallengesassociatedwithgermemergenceandusableplantswhenpurchasingseedforyourcrop.Insteadyougettheassuranceofreceivingthefullcountofyourplantorderandthesimplicityandchoiceofselectingfromourleadingtransplantproducers.StrategiesforAddingValueFEBRUARY201445 46SEEDWORLD.COMExploringideasandviewsonallaspectsoftheseedindustry.THEBIOAGALLIANCEEarlierthisweektheeconomicvalueofagriculturalbiologicalswasonprominentdisplayastheagriculturalgiantMonsantoteamedupwiththeinternationalmicrobialexpertiseofNovozymestocreateaninitiativecalledTheBioAgAlliance.ThearrangementcallsforthetechnologiesofbothcompaniestoconvergeinajointRDpipelinethatwilltransformresearchandcommercializationofsustainablemicrobialproductsthatwillprovideanewplatformofsolutionsforgrowersaroundtheworld.WhileMonsantohassomemicrobiologycapabilitiesandwillmaintainitsowndiscoveryprogramsNovozymeshasalaser-sharpfocusonmicrobialfermentationtechnologiesforallmannerofconsumerproductssuchastheenzymesusedindetergentsfoodsandbeveragesbiopharmaceuticalsandbiofuelproduction.IntheallianceNovozymeswillprovideMonsantowiththescale-upandproductionofmicrobialproductsinherenttotheirleadershipinfermentationtechnologies.Monsantowillleverageitsvastfield-testingcapabilitiesandberesponsiblefortheregistrationandcommercializationofresultingproducts.THESEBEYOND-THE-SEEDTECHNOLOGIESAREINTENDEDTOPROVIDEADDITIONALENVIRONMENTALPROTECTIONFORCROPSandmaximizenutrientutilizationincreasingfertilizerefficiency.ExcerptfromarecentForbesarticlePROTECTINGIPAmericanSeedTradeAssociationpresidentandCEOAndrewW.LaVignereleasedthefollowingstatementontherecentannouncementbytheU.S.attorneygeneralaboutindividualschargedwithconspiringtostealseedandtradesecretsofseveralU.S.-basedseedmanufacturingcompaniesTheAmericanSeedTradeAssociationisdeeplyconcernedbytheactionthathasledtothearrestofindividualsconspiringtostealandexportseedproductsseedtechnologyandtradesecretsdevelopedbyU.S.agriculturecompanies.ASTAHASLONGSUPPORTEDINNOVATIONINTHEU.S.SEEDANDAGRICULTUREINDUSTRYANDTHEPROTECTIONOFINTELLECTUALPROPERTYRIGHTSFORTHESEINVENTIONSANDTHEIRINVENTORS.WeareextremelypleasedtoseethatthematterathandisbeingtakenseriouslybytheU.S.government.Theswiftactionsendsthemessagethatnomatterthenationalityeitherdomesticorinternationalthispracticeisunacceptable.Withapopulationthatisexpectedtoreachoverninebillionpeopleinthenextseveraldecadestheagriculturesectoranditscustomerswillcontinuetorelyuponplantbreedingresearchandproductdevelopmenttomeetthegrowingworlddemandsforfoodfeedfuelandfiber.MORESOYBEANSONHORIZONDavidMurphyLGSeedsresourcemanagerincentralIllinoisispredictingacontinuedtrendtowardmoresoybeanacresin2014.OveralllookingathowweregoingtomanageouracresnextyearIveseenaslightswitchawayfromcornmoreto50-50rotationandIsawalargeswitchlastyear.TherewillbeasmallerswitchthisyearofmovingcornacrestosoybeansIthinkprimarilyduetocommoditypriceshesays.Thesoybeanshavehadstrongpricesthisfall.Asguysaremakingtheirplansfornextspringthatsoneofthekeyfactorsthattheyrelookingatintheprofitability. 48SEEDWORLD.COMWHATMOTIVATESSHOPPERSTODAYAccordingtoareportbyAMGStrategicAdvisorswhichexaminedgenerationaldifferencesonshopperbehaviorthewidevarietyofageslifestagesbyageanduniquegenerationalviewpointsinthemarketplaceisunprecedented.EngagingthevariousgenerationseffectivelywhilenotalienatingothergenerationswillrequireretailersandmanufacturerstohaveHIGHLY-TAILOREDMESSAGESTHATAPPEALTOEACHTARGETGENERATIONSDISTINCTIVEVALUESANDPREFERENCESsaysthereport.Millennials51millionIdentifythekeycategoriesthatwillinfluencetripsandengagetheseshoppersthroughdigitalsocialandshoppermarketing.Thisisahighlymulticulturalgenerationthatismovingintoheavierspendingyears.Theyaresocialtechnologydependentenvironmentally-consciousandheavyusersofnaturalorganicfoodsandbabyproducts.Retailersandmanufacturershavetheopportunitytobethecuratorsfornewmotherswhoareseekingeducationandnetworkingopportunities.Thisgenerationishighlydependentonpeerrecommendationsandiswillingtoswitchbrandloyaltyifabrandcanofferabettervaluepropositionnotmeaninglowerpricebutabettersetofbenefitsatagivenprice.Theyinvestthetimetounderstandbenefitclaimsandrewarddesignanduniquebenefits.Creatingtouchpointswiththemillennialshopperphysicallyandvirtuallytoeffectivelycommunicateaproductorbrandsvaluepropositionespeciallynon-pricerelatedbenefitsiscriticaltosuccesswiththisgeneration.GenX60millionThisgenerationisthelargestspenderongroceriesbutisstretchedandseekingvalue.Theyaremorelikelytodostock-uptrips.Itisespeciallyimportanttocapturetheseshoppersduringthepre-shoppingpartoftheirpathtopurchaseasalosttripwillmeanthelossofalargerbasketthantheiryoungercounterparts.Thisgenerationisoftenraisingyoungchildrenondualincomes.Theyaretimestarved.SolutionsthatsaveGenXshopperstimeproductsforbusymothersandloyalty-buildingprogramsareessentialforlong-termsuccess.BabyBoomers81millionThiseconomicallyrelevantgenerationisstartingtodownsize.Theyarebecomingemptynestersbutstillhavealargedisposableincome.Successmeansfocusingonhealthandwellnesssolutionsandsmallerpackagesizes.Thisgenerationistechnologycapablebutnotdependentontechnologysotraditionalmarketingismorerelevantthanwithyoungergenerations.Petfoodandpetcarearekeycategoriesthatarehighlyrelevanttothisgeneration.InfactBabyBoomerhouseholdshavemorepetsthankidsathome.Silent39millionTheSilentGenerationismostlyretired.Keycategoriesrelevanttothisgenerationarelargelyhealthandwellness-relatedcategories.Thisgenerationishelpedwithlargerlabelsandsignsbetterlightinglowershelvesandmagnifiersattheshelf.Itisparticularlyimportanttobeabletoexplaintheproductsvaluepropositionatthepoint-of-saletothisaginggeneration.WHEATBYTHENUMBERSAccordingtoSyngentawheatbreedingisanumbersgame.Thenewvarietiesintroducedeachyearallstartsomewhereandthatsasoneofthousandsofpotentialwheatlinesoftenmorethanadecadeearlier.Syngentahasdevelopedaninfographicthatillustratesthetypicalpathtakenbynewwinterwheatvarietiesenroutetocommercialrelease.SUPPLYANDDEMANDAccordingtoarecentInternationalGrainsCouncilfive-yearforecastworldtotalgrainsoutputisexpectedtodeclineslightlyin201415fromtherecordlevelforecastforthecurrentseasonbutthentorisebyanaverageof1.6percentperacreovertheremainderofthefive-yearperiodexceedingtwobilliontonsby201617.WhilesomeareaexpansionisanticipatedparticularlyinthemajorexporterssuchastheCISandBrazilTHEINCREASEISLARGELYDRIVENBYIMPROVINGPRODUCTIVITY.Firmdemandgrowthisalsoexpectedandwhiletheabsolutelevelofstocksislikelytorisetheratioofstockstouseisprojectedtofallslightlyto18percentbytheendofthe201819seasonfrom20percentforecastfor201314.TheprojectionsindicateamarkedincreaseintradevolumesoverthefiveyearsasincreaseddemandismetbyproductiongrowthinthekeyexportersmostnotablyinSouthAmericaandtheBlackSearegionsaysthereport. DISCOTMFilmCoatLiquids-lowdustoffandexcellentplantabilityEncrustingPelleting-seedbuilduptoimproveplantabilityDisinfection-cleanseedsforhealthyplantsPriming-increasespeedanduniformityofgerminationAdditives-enhanceplanthealthandincreasedyieldsINCOTECyourreliablepartnerinprovidingcomprehensivesolutionstoallyourseedneedsGettingthemostoutofyourseedwww.incotec.com 50SEEDWORLD.COM1915 Thefirstandonlytrainingcompanytoconductoptimizedseedtraiteducationstewardshipandcompliancetrainingforseedcompaniesdealersgrowersandfieldspecialists.Withmultipletrainingservices10yearsindustryexperienceandcustomizedtrainingtechnologySTEPhasdevelopedtrainingresearchandcompliancepartnershipswithkeyseedindustrycompanies.Thesepartnershipsaredrivingbreakthroughdiscoveriesintraittechnologycomplianceandstewardshiptraining.Tapintoourexperienceandexpertiseanduseourservicestodevelopatrainingprogramforyourcompanyorsupportanalreadyexistingprogram.OurtrainingresourcesincludeTargetedSeedDealernetworktrainingOn-FarmAssessmentsOn-siteGrowerEducationTraitRoyaltyintegrityIntellectualPropertytrainingProgramIntegrityandComplianceAndmoreBenefitfromincreasedrevenueprofitsandROIasaresultofourcustomizedseedtraittechnologytrainingprograms.Contactustodayat1-877-330-STEP-7837oremailusatcontacts-t-e-p.orgforaconsultationandneedsassessment.WewouldlovetodiscusshowSTEPcansupportyourcompanysAgIndustryefforts. diminishingofthatbusinesswhichoncewasthemainstayofmanyconcernsThatthedwindlingoftheaccountsfromsuchimportantfactorsinthetradessuccessisquitegeneralappearstobeconceded.Leadinggureswhowereownersofspaciousandzealouslytendedacressurroundingimposingmansionshavedied.Beforetheirpassingonmuchoftheoriginalwealthheldbythesefamilieshadbeensacriced.Especiallysince1932manynoblepropertieshavegonetowasteorbeensoldandusedotherwise.Sincethenininstanceswherethepropertyhasbeenheldbythefamilytaxationfromvarioussourceshastakenaheavytoll.AsthisbusinessasawholehasdenitelybeenlosttotheseedtradewhatisbeingdoneaboutbringingfromsomeothersourcealikerevenueThelosshardlyseemstobemadeupbysomespecialattentiontoacquiringthebusinessofsuchpublicenterprisesasthoseofcityparksandcemeteries.AnumberofexecutivesofPhiladelphiaslargerseedhousesevidencedkeeninterestinthesituation.AnthonyWatererofHoseaWatererarmwhichparticularlyhasconcentratedonthebusinessofprivateestatesinsubstancesaidIcansayinthepastyearorsoourbookshavebeensuppliedwithagreatmanynamesnotpreviouslyplacedtherethesecomingfromtheownersofhomesvaluedatfrom12000orlessandupto20000.Businesscompensatingforthelossoforderfromtheoldlargeprivateestatesnowvanishedisfoundintheincreasinglylargenumberofmedium-sizedandevenrathersmallestates.1987ASTALendsEnergytoU.S.SeedExportsContrarytotheunfavorabletrendformanyindustriesandU.S.tradedecitsingeneralU.S.seedexportshaverisendramaticallyinfacttripledinthepastdecadereachinganimpressive364millionintheyearendingSept.301986.Vegetableseedsleadthelistwith35percentoftotalexportsfollowedbycornat25percentforageat16percentsorghumatninepercentsoybeanatvepercentowerattwopercentandallothersatsevenpercent.WhythosesuccessesTherearemanyreasons.AccordingtoASTAsexecutivevicepresidentBillSchapaughfarmersaroundtheworldundeniablyunderstandthesignicanceofFirsttheseedtheASTAmottowhichexpressesthebasicpremiseoftheU.S.seedindustry.TheAmericanseedindustryisalsostrengthenedbyadiversityofclimatesandcropsaneconomicsystemwhichencouragesprivateinvestmentandaneducationalsystemwhichsuppliestechnicallycompetentpersonstosupportbreedingandproductionofaverysophisticatedandhighqualityplantgeneticssupplyindustry.ThesestrengthscoupledwithinternationalbusinessexperienceandexpertiseofadiversecompetitiveindustrymaketheU.S.seedindustryaleaderinmeetingtheneedsforSeedsofSuccess.ExportsreceiveahelpinghandfromASTA.Underalong-standingcooperativeprogramwithUSDAsForeignAgriculturalServiceASTAsInternationalCommitteeMembersandstaffcarryoutawidevarietyofactivitiestodevelopexportmarkets.Mostofourinternationalmarketingactivitiesfallintofourgeneralcategories.TheymaybepromotionalinnaturetoshowcasetheAmericanseedindustry.OractivitiesmaybetradepolicyinnaturedesignedtoeliminatearticialbarriersofothercountrieswhichrestrictU.S.seedexportopportunities.OuractivitiesalsoincludethosewhichareinformationalincharactersupplyingtradeleadsandrulesandregulationsrequiredbyimportingcountriesareexamplesexplainsMichaelVincentASTAinternationalmarketingdirector.FinallyASTAisverymuchinvolvedwithotherorganizationssuchasOECDEECUPOVFAOFISandASSINSELtoensureconsiderationofU.S.positionsandphilosophiesonrulesoftradeintellectualpropertyrightsandothermattersoflong-termimportancetotheU.S.industry.JimCarneswillservetheAmericanSeedTradeAssociationaspresidentoverthenextyear.52SEEDWORLD.COM 54SEEDWORLD.COMAnin-depthoverviewontheglobalseedindustry.FromresearchanddevelopmentadvancementsintheAustralianpotatoindustrytothecurrentlandscapeoftheseedindustryinPakistanSTATUSAUSTRALIAKEYRESEARCHanddevelopmentinformationwastakendirectlytohundredsofpotatogrowersandotherindustrymembersacrossAus-traliain2013inasuccessfulyearofRD-relatedactivitiesarrangedbyAUSVEGaspartofthePotatoIndustryExten-sionProgram.InwhatisachallengingtimefortheAustralianpotatoindustrythehighlevelofsupportthatthePotatoIndustryExtensionProgramhasreceivedthroughouttheyeardemonstratesgrowerseagernesstolearnaboutnewRDndingsthatcouldhelptoboosttheirproductivityandcompetitivenesssaysLukeRaggattAUSVEGspecialprojectscoordinator.AUSVEGisAustraliasleadinghorticulturalbodyrepresentingmorethan2000potatogrowers.SupportforthisimportantinitiativehascontinuedtoclimbthisyearwiththeRDworkshopsandelddaysheldacrossthecountryprovingaparticularhitsaysRaggatt.In2013AUSVEGhostedninepotatoRDworkshopsandelddaysacrossAustraliaaspartoftheprogramsactivitiesandproducedaraftofmaterialincludingfactsheetse-newslettersandarticlesforPotatoesAustraliamagazine.KeypotatoRDinformationwasalsoshowcasedatseveralindustryeventsincludingtheAUSVEGNationalConventionandtheSimplotPotatoFuturesworkshopsheldinTasmania.Morethan500industrymembershavenowtakenpartinthevariouspotatoRDeventsthathavebeenheldsincetheprogramcommencedinJanuary2012indicatingastrongappetitefornewRDinformationthatwillproducepracticalbenetscontinuesRaggatt.LeadingpotatoexpertsfromaroundAustraliaandabroadhaveengagedinthisyearsactivitiesdiscussingkeyproductionissuessuchascropnutritionandfertilizerapplicationpestanddiseasemanagementstrategiesalternativefarmingpracticesandemergingtechnologies.RegularfeedbackfromAustralianpotatogrowersandagronomistsobtainedbyAUSVEGsuggeststhatknowledgeanduptakeofbenecialRDndingsisrisingasaresultoftheprogramwhichisseenasavitalsourceofnewinformationwithintheindustry.Moreandmoregrowersaregettingonboardwiththeprogramsactivitiestoenhancetheirunderstandingofnewfarmingapproaches.ThisisextremelypositiveasitwillhelpkeeptheAustralianpotatoindustryattheforefrontof21stcenturypotatoproductionsaysRaggatt.WithanewpotatogrowingseasonunderwayAUSVEGwillcontinuetoextendthereachofpotatoRDinformationtoensurethatpotatoproducersareinastrongpositiontotacklesomeofthekeychallengestheyface.AUSVEGSTATUSPAKISTANPakistansmodern-dayseedindustryismuchtothecreditoftheWorldBank-aidedprojectwhichtookplacefrom1976to1981.Thisprojectestablishedseedinstitutionalarrangementsatthenationalandprovinciallevels.Thecountryscurrentseedproductionsystemisbackedupbyastrongpublicresearchandcropimprovementprogram.Duetolackofincentivestheprivatesectorhasnotyetshownthedesiredinterestsincropbreedingorthereleaseofnewvarieties.HoweversomeeffortsarevisibleintheworldSTATUSAlookatseedindustrydevelopmentsaroundtheglobe.FarmKinghasbeenaleaderingrainhandlingfordecadesandisproudtointroduceaprovenlineofon-farmseedhandlingsolutionsfortheseedindustry. FEBRUARY201455nationalprivatesectortoinvestinhybridseedproductionofcornandsorghumcrops.Pakistanhasastrongseedproductionbaseaswellasdiverseandidealagro-climaticzonesforproducinghigh-qualityseedsofseveraltropicaltemperateandsub-tropicalcropsatcompetitiveprices.Yet20percentoftheestimatedseedrequirementofvariouscropsismetbyfourpublicmorethan700nationalandvemulti-nationalseedcompanies.Seedrequirementsofhybridcornvegetablesandfoddersbothhybridsandopen-pollinatedaremetbytheimportedseeds.Overthepastthreedecadesthesemulti-nationalseedcompanieshavebuiltupacoreofcompetentandexperiencedstaffyetthesecompanieshavenotinvestedinlocalresearchandbreedingprograms.Inspiteoftheirmorethan30yearsofpresenceinthecountrythesecompaniescontinuetoimporthybridseedsfromdifferentcountriesaroundtheworld.Thisdeciencyiscostingthecountymillionsofdollarsonimportseedofvariouscrops.Nationalprivatesectorseedcompaniesmostlyconcentrateonproductionofopen-pollinatedvarieties.ThebulkofhybridseedforcropslikecornsunowercanolaforagesorghumandvegetablesisimportedfromanumberofAsianEuropeanNorthAfricanNorthAmericanandAustralianseedcompanies.HoweveraspreviouslystatedtheprivatesectorhasrecentlydemonstratedlocalproductionofhybridseedofcottoncornandsorghumbuttocommercializehybridseedproductionsupportandencouragementfromthePakistangovernmentwillbenecessary.SyedIrfanAhmadPakistanSeedNewsSTATUSAMERICASAs2014beginstheSeedAssociationoftheAmericashasseveralmaingoalsthatwillformthebasisofitsworkoverthenextnumberofmonths.TheSAAhelditsfourthannualSeedCongresslastfallinPun-tadelEsteUruguayattendedbymorethan280keyindustrystakeholdersfrom15countriesinNorthandSouthAmericaduringwhichitdecidedonitscourseforthecomingyearandthechallengesaheadthemainonesincludingissuessurroundingbiotechnologyspecicallylow-levelpres-encephytosanitaryissuesseedtreatmentsandprotectionofintellectualproperty.SAAhasahugecommitmenttodealingwithLLPandwehavebeenrecognizedbygov-ernmentsinNorthandSouthAmericaastheperfectpartnerrepresentingtheindustrywhenaddressingLLPissuesbothatthetechnicalandregula-torylevelsaysDiegoRissosecretary-generaloftheSAA.AssociationslikeASTAandCSTAhavebeenactiveindis-cussionregardingLLP.ThesediscussionshavecontributedtocoordinatingandaligningpositionswiththeInternationalSeedFederation.PhytosanitaryissueshavebeenamajortradebarrierinsomecountriesandtheSAAsupportsregulationsbasedonsoundscience.WethinkphytosanitaryregulationsshouldexistbecausetheyarecrucialforsafetradebutwedemandthatregulationsshouldbebasedonsciencesaysRisso.JustaseachcountryisstudyingthebestregulationsregardingseedtreatmentSAAhasalsoidentiedthisissueasapriority.SAAcreatedaspe-cicworkinggrouptodealwiththeseparticularchallenges.Anactionplanwasdraftedin2013andin2014wearestartingtoexecuteit.BroughttoyoubyConnectingyourcombinetothemarketwww.farm-king.comInthepastSAAhasworkedcloselywithgovernmentregulators.Itintendstodothesamefortheissueofseedtreatmentandprotectionofintellectualproperty.SeedAssociationoftheAmericas 56SEEDWORLD.COMREGULATORYROUNDUPKeepingyouinformedoflegislativeandregulatorychangesatthestatenationalandinternationallevelsfromlawsuitstoapprovalstootherregulatoryissuesaffectingyourbusiness.NATIONALARRESTOFSEEDCONSPIRATORSAmericanSeedTradeAssociationpresidentandCEOAndrewLaVignereleasedthefollowingstatementontherecentannouncementbytheU.S.attorneygeneralaboutindividualschargedwithconspiringtostealseedandtradesecretsofseveralU.S.-basedseedmanufacturingcompaniesASTAisdeeplyconcernedbytheactionthathasledtothearrestofindividualsconspiringtostealandexportseedproductsseedtechnologyandtradesecretsdevelopedbyU.S.agriculturecompanies.ASTAhaslongsupportedinnovationintheU.S.seedandagricultureindustryandtheprotectionofintellectualpropertyrightsfortheseinventionsandtheirinventorssaysLaVigne.WeareextremelypleasedtoseethatthematterathandisbeingtakenseriouslybytheU.S.government.Theswiftactionsendsthemessagethatnomatterthenationalityeitherdomesticorinternationalthispracticeisunacceptable.ENLISTE3SOYBEANSCOMPLETEFDACONSULTATIONDowAgroSciencesLLCandMSTechnologieshaveannouncedthattheUnitedStatesFoodandDrugAdministrationhascompleteditsconsultationforEnlistE3soybeans.TheagencyhasnofurtherquestionsbasedonsubmitteddatathatconcludedEnlistE3soybeansarenotdifferentincompositionsafetyandotherrelevantparametersfromsoybean-derivedfoodandfeedcurrentlyonthemarket.TheEnlistE3soybeaneventincludesforthersttimethreeherbicide-tolerantgenesstackedtogetheraspartofasinglegeneticeventinthesoybeangenome.ThesegenesprovidetolerancetoDASnew24-Dproductglyphosateandglufosinate.TheinnovativeproductisbeingdevelopedthroughacollaborationbetweenMSTechnologiesandDAS.TheUSDAiscurrentlyassessingtheEnlistcornandsoybeantraitsandisconductinganenvironmentalimpactstatementaspartofthereviewprocess.MARRONEBIOSUBMITSNEMATICIDEFORU.S.EPAAPPROVALMarroneBioInnovationsInc.aleadingproviderofbio-basedpestmanagementandplanthealthproductshassubmittedMBI-302abiologicalnematicideforregistrationwiththeUnitedStatesEnvironmentalProtectionAgency.Theproductutilizesanewpatent-pendingspeciesofbacteriaFlavobacteriumsp.strainH492discoveredinMBIsdiscoveryscreenforsuppressionofnematodesinagriculturalandhorticulturalcrops.Itisactiveagainstabroadrangeofplantparasiticnematodespecies.Fieldtrialsconductedin2013showthatMBI-302whenappliedasaseedtreatmentreducedsoybeancystnematodenumbersandenhancedsoybeanyields.MBIisdevelopingtheproductasaseedtreatmentandasaliquidtobeappliedviabroadcastin-furrowshankbandedorchemigationmethods.KEYGENEISSUEDU.S.PATENTKeyGenehasbeenissuedU.S.patent8614073entitledHighThroughputScreeningofMutagenizedPopulationsbytheUnitedStatesPatentandTrademarkOfce.ThepatentprotectsmethodsfordetectinginducedandnaturalgeneticvariationinlargeplantpopulationsthatformthecornerstoneofKeyGenesKeyPointMBprograms.TheissuanceoftheU.S.patentfollowsearliergrantsinAustraliaEuropeJapanandChinasecuringbroadpatentprotectionforthemethodsinimportantareasforcropimprovement.KeyPointMBdeliversgeneticvariationinimportantcroptraitssuchasyieldabioticstressresistancesandplantreproduction.KeyPointMBhasenabledKeyGenetoproducepre-breedingmaterialsforcanolacornsoybeanwheatandanumberofvegetablecropswithintimeframesofmonths.ApplicationofKeyPointMBdoesnotfallunderGMOlegislationtherebyleadingtofurthercostsavingsandbroadeningtheapplicationspaceofKeyPointMBforgeneticimprovementofawidevarietyofcrops.USDAREVIEWINGDEREGULATIONREQUESTTheUnitedStatesDepartmentofAgriculturesAnimalandPlantHealthInspectionServicehasreleaseditsDraftEnvironmentalImpactStatementaspartofitsreviewtodeterminewhethertoderegulategeneticallyengineeredcornandsoybeanplantsthatareresistanttoseveralherbicidesincluding24-D.APHISisperforminganassessmentoftheseGEplantswhiletheU.S.EnvironmentalProtectionAgencyisconductingaconcurrentreviewoftherelatedherbicides.APHISwillconsiderallpubliccommentssubmittedduringthecommentperiodbeforenalizingtheDEISandplantpestriskassessmentandthenbasedonthesemakingitsnalregulatorydecisiononDASderegulationrequest.DASGEcornandsoybeanplantsaretherstdevelopedtoberesistantto24-Dandareintendedtoprovidefarmerswithnewplantstohelpaddresstheproblemofweedsthathavedevelopedresistancetootherherbicides.INTERNATIONALCSTAWELCOMESTHEINTRODUCTIONOFBILLC-18TheGovernmentofCanadahastakenaverysubstantialstepforwardwiththeintroductionofBillC-18theCanadianAgriculturalGrowthAct.IncludedinthislegislationareamendmentstoCanadasPlantBreedersRightsActtobringitintocompliancewiththe1991ConventionoftheInternationalUnionfortheProtectionofNewPlantVarieties.TheCanadianSeedTradeAssociationsupportsallofthemeasuresincludedinthisBillastheycontinuetomodernizeregulatoryandpolicymeasuresaffectingagricultureandagri-foodbutweparticularlywelcomethechangestoPlantBreedersRightssaidCSTAPresidentPeterEntz.UpdatedPBRlegislationwillbringCanadasintellectualpropertytoolboxinlinewiththosein Wecontrolallaspectsothemanuacturingprocessallowingustodesignachamberthatmeetsyourexactingresearchneeds.FromseedgerminationandseedlingdevelopmenttoalgaegrowthandArabidopsisplantsthePercivalScientifcE-36VLPlantGrowthChambercanhandleitall.1-800-695-2743salespercival-scientifc.comContactustodaytoseehowthePercivalE-36VLReach-InPlantGrowthChambercanincreaseyourresearchfexibility.PercivalScientifcsNewReach-InPlantGrowthChamberFlexibilityWithouttheVariabilityNEWE-36VLPlantGrowthChamberIndustryleadingstandardsoruniormityolighttemperatureandhumidityInteriorspaceo29.7t30.8m3withworkareao27t22.5m2providedonfvetiers.Greaterrangeotemperaturecontrolrom4-44C0.5Clightsonand2-44C0.5Clightso.Extendedtemperaturerangesavailable.Highlightintensityoptionavailableupto1000Humiditycontrolohigherthanambientto9010lightsoorsettemperaturesbetween15to30C.Extendedhumidityrangesavailable.Twoexternallymountedlampbanksreduceinteriorheatloadandeliminatetheneedtoopenthechamberandremoveshelveswhenchangingthelightbulbs.ControlledbyPercivalsIntellusUltraControllerwiththeoptionoremotemonitoring.www.percival-scientifc.com 58SEEDWORLD.COMwww.biodiagnostics.net715-426-0246507HighlandDriveRiverFallsWI54022WHENYOUNEEDTECHNOLOGYTOWORKSMARTERANDFASTERWithcutting-edgeseedtestingtechnologyliketheDouglasScientifcArrayTapePlatormandtheIlluminaiScanArrayScannerBioDiagnosticshaswhatyouneedtosucceed.Weprovidetheabilitytoanalyzemillionsodatapointsaccuratelyandefciently.Andouraccomplishedseedtechnologistsprovidethecontexttohelpyouunderstandwhattheresultsmeannomatterwhatkindoseedyoutest.Putyourseedtestingconcernstorest.Contactustoday.THERESNEVERASEEDOFDOUBT.othercountries.CSTAiscondentthatitwillhelptostimulateinvestmentinthedevelopmentofnewvarietiesforCanadianfarmers.JustasimportantlywhenthenewActisimplementedfarmerswillhaveaccesstosuperiorvarietiesdevelopedbeyondourborders.FSANZCALLSFORSUBMISSIONSFORGMCANOLAFoodStandardsAustraliaNewZealandisacceptingsubmissionsonanapplicationtochangethefoodstandardscodetoallowfoodderivedfromageneticallymodiedcanolaline.FSANZCEOSteveMcCutcheonsaidtheapplicationfromPioneerHi-BredAustraliaPtyLtd.seeksapprovalforfoodderivedfromGMcanolafortolerancetoglyphosateherbicides.TheFSANZsafetyassessmentfoundnopublichealthorsafetyconcernsandthatfoodfromthiscanolalineisassafeforhumanconsumptionasfoodderivedfromconventionalcanolalinessaysMcCutcheon.FSANZwelcomescommentsfromgovernmentagenciespublichealthprofessionalsindustryandthecommunity.RUSSIATOALLOWGMCROPCULTIVATIONIN2014Russiawillbeallowedtocultivatebiotechcropsin2014accordingtoagovernmentdecree.ThedecisionwillbeimplementedJuly12014.Howevertheregistrationofcommercialbiotechseedsisexpectedtotakeacoupleofyears.Currentlygeneticallymodiedcropscanonlybegrowninexperimentaleldsinthecountry. 60SEEDWORLD.COMPEOPLENEWSWageningenUniversitylocatedintheNetherlandshasappointedLeoMarcelisaschairholderofhorticultureandplant-productphysiology.UntilrecentlyMarceliswasprofessorbyspecialappointmentofcropproductioninlow-energygreenhousesatWageningenUniversityandteamleaderatWageningenURGreenhouseHorticulture.InhisnewpositionMarceliswillbeengagedinhorticulturalproductionandphysiology.IncotecFieldCropsNorthAmericaadivisionofIncotecaworldwideleaderincoatingsandseedtechnologyhashiredTerryMeyerasintegratedproductresearchmanagertoleadproductdevelopmenteffortsatthecompanysfacilityinOxfordInd.Meyerisaveteranoftheseedindustrywithovertwodecadesofexperienceinbiotechnologywithprojectleadershipinvariousfunctionsfromdiscoverythroughcommercialdevelopment.Hehasco-authorednumerousscienticpublicationsandhas48issuedpatents.Meyerwillberesponsibleforbuildingastrongresearchorganizationfocusedonbringingnewtechnologiesandproductstothemarket.INDUSTRYNEWSIndustryNewsisgearedtoseedprofessionalsanddeliversthepeopleindustrybusinessandproductnewsyouneedtoknow.Submissionsarewelcome.Emailusatnewsissuesink.com.PRODUCTNEWSA.T.FerrellCompanyknownfortheClipperseed-cleaningbrandhasaddedperforatedmetalscreenproductiontoitsfacilityinBlufftonInd.Inadditiontopunchingscreensin-houseforitsentireClippermachinerylinethenewscreenproductioncapabilitiesalsoallowcustomerstopurchaseagrowingsupplyofcompetitorscreens.Wevelistenedtoourcustomersandtheyarelookingforhigh-qualityAmerican-madescreensthatcarrythetrustedClippernamesaysSteveStullerpresidentofA.T.FerrellCompany.Thisisanexcitingventureforusandanewchaptertohelpourcustomersgainaccesstoscreenstheycanrelyon.A.T.Ferrellplanstogrowthisdivisionoverthecomingyears.BASFplanstoexpanditsservicesandinitiativesforgrowersandagriculturalprofessionalsworldwide.TheinvestmentwilldrivethedevelopmentofuniqueintegratedITtoolsthatwillsupportgrowerstomakeagronomicdecisionsmanagetheirbusinessoperationsandbetterconnecttotheglobalagriculturalcommunity.Thecompanyplanstolaunchtherstintegratedtoolsinkeyagriculturalmarketsaroundtheworldbytheendof2014withadditionalmarketsandtoolstofollow.BASFwillalsolaunchnewtoolsforeldscoutingandelddocumentationtosupporton-farmdecision-makingandreporting.AspartofthisinvestmentBASFwillestablishstrategicpartnershipswithagserviceanddataproviderswithparticularfocusonareasindatamanagementpredictiveanalyticsandinformationprocessing.BUSINESSNEWSSyngentahassignedanagreementtosellitsDulcineaFarmsbusinesstoPacicTrellisFruitLLCaU.S.-basedinternationalgrowerandmarketeroffreshproduce.BasedinCaliforniaDulcineawasformedin2004initiallyasavehicleforbrandingproprietarymini-watermelonandspecialtymelongeneticsdirectlytoconsumersthroughnationalfoodretailchains.SyngentaandPacicTrellishavealsosignedalong-termsupplyagreementwherebySyngentawillcontinuetoprovideDulcineawithmini-watermelonandspecialtymelonseedvarieties.Thedealwasexpectedtoclosebytheendof2013.SakataSeedCorporationhassignedanagreementtoacquireastakeinGenetwisterTechnologiesB.V.Sakataisaworldleaderinbreedingandproducingvegetableandornamentalseedandvegetativecuttings.WiththisallianceSakatawillboostitsmarker-assistedbreedingendeavorswiththemostadvancedgenomesequencingandgeneanalysistechniquesinordertoacceleratethedevelopmentofnovelowerandvegetablevarieties.IkasidoGlobalGroupB.V.ispleasedtoannounceitsrecentlaunchontotheglobalstage.Ikasidoaimstodeveloptheinternationalhorticulturesectorandsupplyitscustomersthroughouttheglobewithhigh-qualityplantgeneticmaterials 62SEEDWORLD.COMofvariouscrops.TheprimaryobjectiveofIkasidoistobuildanetworkofindependentbreedersandbreedingcompaniestoprovideaplatformformarketinganddistributionoftheirgenetics.Ikasidooffersawideassortmentofgeneticsofowerandbeddingplantsandvegetablesforopen-eldandgreenhousecultures.SyngentahasinvestedmorethanUS3milliontobettermeettheneedsofvegetablegrowerswithanexpansionofitsseedprocessingfacilityinPascoWash.Theimprovementswhichwillbecompleteforthe2014seasonincludeanexpandedseedqualitytestinglabandanin-houseseedtreatmentfacility.ThenewqualitylabimprovesturntimeandaccuracyforvegetableseedtestingandtheinvestmentinseedapplicationequipmentenablesSyngentatobroadentheuseofitsFarMoreTechnologyplatformanon-seedapplicationofseparatelyregisteredseedprotectionproductsandproprietaryapplicationtechnologiesondifferentvegetablevarieties.ThePascofacilityemploysstate-of-the-arttechnologyincludingadvancedsweetcorndryersandaconditionedwarehousetoprovidecustomerswiththehighestqualityvegetableseeds.VerdecaasoybeantechnologyjointventurebetweenBioceresandArcadiaBiosciencesandGDMSeedsaleadingSouthAmericansoybeanseedcompanyhaveannouncedanagreementtodevelopandcommercializenewsoybeanvarietiesbasedonVerdecasHB4stress-tolerancetechnology.HB4technologyenablesplantstoadapttomultiplestressesandachievehigheryields.TheagreementandcollaborationleverageVerdecastechnologyandregulatoryexpertiseandGDMSeedssoybeangermplasmandbreedingcapabilities.UnderthecollaborationGDMSeedswilldevelopandcommercializeproprietarysoybeanvarietiesincorporatingHB4stress-tolerancetechnology.IntegrationoftheHB4traitintotheGDMSeedssoybeanbreedingprogramhasbeeninprogressunderanearlierresearchagreement.JohnDeereandBASFplantojointlydevelopasuiteofintegratedprecisionfarmingandfarmmanagementsolutionsforimprovedexecutionintheeld.Thesetoolsdevelopedtogetherwithgrowerswillprovideenhancedeldscoutingservicesandtailoredagronomicadvice.Thesewillhelpgrowersturndataintomanagementdecisionsmoreefciently.AspartoftheagreementBASFwillofferanewserviceforeldscoutingandagronomicdecisionsupport.JohnDeerewillprovideanewapplicationforsprayersetupaswellasintegrationofelddataviaitscollaborativefarmmanagementportalMyJohnDeere.comwhichwillenablegrowerstobettermanagetheirfarmoperations.Thegoalistolaunchtherstjointintegratedtoolsbytheendof2014inkeyagriculturalmarketswithadditionalmarketstofollow.INDUSTRYNEWSAftertestingsamplestakenfromriceeldsacrossthestateMississippiStateUniversityscientistsfoundthatseedtreatmentsareeffectiveinmanagingthecropsmosttroublesomeinsectpests.WevebeenevaluatingseedtreatmentsforaboutveyearssaidJeffGoreentomologistwiththeMississippiAgriculturalandForestryExperimentStationandMSUExtensionService.Ourresearchhasshownthatricegrownwithaseedtreatmenttypicallyyieldsfromeightto12bushelsmoreperacrethanuntreatedrice.Goresaidseedtreatmentsareeffectiveinbothconventionalricevarietiesandhybrids.Seedtreatmentsprovidegoodcontrolagainstawholecomplexofotherricepestsandgettheplantsofftoagoodhealthystart. EAEOUBEYONDSURFACE-LEVELTRAINING27thASTAMANAGEMENTACADEMYMarch372014PurdueUniversityWestLafayetteInd.www.agecon.purdue.educabprogramsastaContactAissaGood765496-3884aissapurdue.eduCenterforFoodandAgriculturalBusinessSEEDLEADERSHIPPROGRAMJune9112014IndianapolisInd.www.amseed.orgeventsasta-annual-convention 64SEEDWORLD.COMernstseed.comsalesernstseed.com800-873-3321NativeseedsforRestorationReclamationSustainableLandscapesConservationBiomassTransgenespreadingisamajorconcernincultivatinggeneticallymodiedcorn.Cross-pollinationmaycausethespreadoftransgenesfromGMcorneldstoconventionalelds.Newbiologicalconnementtechnologiesarehighlydesiredtomitigatetransgenespreadinginadditiontophysicalseparationandisolationmethods.InastudyconductedbyscientistsfromZhejiangUniversityinHangzhouChinaresearchersdevelopedabuilt-incontainmentmethodtomitigatetransgenespreadingincorn.TheGMcornplantsthatweregeneratedwerefoundtobesensitivetonicosulfuronbutresistanttoglyphosatewhichisexactlytheoppositeofconventionalcorn.Thisstudysuggeststhatthisbuilt-incontainmentmethodforcontrollingthespreadofcorntransgenesiseffectiveandeasytoimplement.CibusGlobalLtd.acutting-edgetechnologyrmandleaderintheareaofgeneeditinghasacquiredtheremaininginterestinNucelisInc.NuceliswillnowbecomeanindependentoperatingunitofCibuswhichemploysapproximately100peopleworldwideandalsoincludesCibusUSLLCandCibusEuropeB.V.NucelisCEOandpresidentSeanOConnorwillcontinuetoleadtheNucelisoperatingunitasitsCEOandwilljointheCibusexecutivemanagementteamasaseniorvicepresidentofCibus.NuceliswillcontinuetobetheexclusivelicenseetoCibusRapidTraitDevelopmentSystemtechnologyinitskeyproductareasoffermentationandbio-basedchemicals.TheSeedAssociationoftheAmericasunderstandstheimportanceofUPOV91andisextremelypleasedtoseethattheGovernmentofCanadahasalsorecognizedtheimportanceoftheglobalstandardwiththeintroductionoftheCanadianAgriculturalGrowthActBillC-18whichcontainsimportantamendmentstoCanadasplantbreedersrightslegislation.Canadaisrecognizedasaleaderintheglobalseedindustry.TheworkthatCanadahasdonetobuildsupportforUPOV91withgovernmentfarmersandindustrycreatesawinwinscenarioforprotectingplantbreedersrightssaidDiegoRissosecretary-generaloftheSeedAssociationoftheAmericas.TobeveryclearthisiscriticaltoensuretherequiredinvestmentinplantbreedingtoimproveyieldandqualityandensurethatCanadianfarmershavethebestpossibleopportunitiesandaccesstothelatesttechnology.SupportforUPOV91istherststepinthisprocess.Itsimplementationwillrequireallstakeholderstorespectandadheretotheseimportantregulations.TheAmericanSeedTradeAssociationsFirsttheSeedFoundationhasannounceditistherecipientofasignicantdonationbyPetersonGeneticsInc.tobeusedtobuildthecorecurriculumprogramrelatedtoseedproductionformiddleschoolstudents.TheFirsttheSeedFoundationisanot-for-protorganizationestablishedin2008toinformtodaysconsumersYourSeedisinGoodHandsKrauterSolutionsmichaelkrauter-storage.comwww.krautersolutions.comContactusTodayAskforMikeat800-992-2824Climate-ControlledStorageGrowthChambersNewRetrofttedSystemsOurpatent-pending GfasaccassaanDesignedbyLMCsleadingteamoresearcherstoprovidemaximumeciencydurabilityandprotability.TheLMCAsaoers3deningcharacteristicsthatnootherseparatorcan1.SiMpLepreCiSeoperationthatenablesmaximumprocessingeciencythrough-putandROI2.HeAvyduty14-gaugecarbonsteelconstructionthatguaranteesround-the-clockserviceandup-time3.CuStoMizAbLecongurationsthatoeryouthefexibilityyouneedoryouruniqueprocessingapplicationVisitwww.lewismcarter.comorcallLMCat1-800-667-6924toarrangeyourFREESeedAssessment.withthenewLMCAspirator 66SEEDWORLD.COMLPX2000PortableTreaterUSCLLC.866-703-7472www.USCLLC.comsalesuscllc.comPatentedLPXPortableCommercialSeedTreatersCompleteCustomBulkSeedSystems-BintoTenderFlxtorPodsFlexibleBulkSeedDeliverySystemsTri-FlotheOnlyTrueContinuousFlowScaleHopperConveyorsHoppersPumpStandsAccessoriesSpecializingInWATCHUSCPRODUCTSINACTIONandtomorrowsworkforceabouttheimportanceoftheseedindustry.ThemissionoftheFirsttheSeedFoundationistoconducteducationoutreachandcommunicationonthevalueofcropsandfoodproducedfromseedsaysMikePetersonpresidentandownerofPetersonGenetics.Thatisexactlywhysupportingthefoundationthroughadonationtobeusedforthecurriculumprogramseemedlikeagreatt.Itsanopportunityforustoteachhowbroadanimpactseed-derivedproductshaveonourdailylives.PurdueUniversityresearchershaveconrmedthelong-heldhypothesisthatsorghumdetersinsectsfromfeedingonitsleavesbyreleasinghydrogencyanide.MitchTuinstraandBrianDilkesfoundthatinsectspreferredtheleavesofamutantsorghumplantwithanabnormallyslowreleaseofcyanidetothoseofawild-typesorghumplantwithanormalcyanide-releaserate.Fallarmywormsfedontheleavesofthemutantsorghumeventhoughtheleavescontainedsimilarlevelsofdhurrinthechemicalcompoundresponsibleforsynthesizinghydrogencyanideasthoseinnormalsorghumplants.ThisstudyseparatesforthersttimetheaccumulationofdhurrinfromthereleaseofhydrogencyanidesaidDilkesassistantprofessorofhorticultureandlandscapearchitecture.TuinstraandDilkesidentiedasorghummutantwithanexceptionallyslowcyanide-releaserate.Theylocatedthegeneresponsibleforthedefectbyusingnext-generationsequencing.ThesequencingtechniqueallowedTuinstraandDilkestoidentifythesinglenucleotidewithinthesorghumgenomeof790millionbasepairsthatslowedthereleaseofcyanideinthemutantplant.Aftercloningthemutanttheresearcherstestedinsectfeedingpreferencebyreleasingfallarmywormsontomutantandnormalsorghumplants.Thoughbothtypesofsorghumcontainednormallevelsofdhurrintheinsectsavoidedthenormalsorghumplantssettlingandfeedingontheleavesofthemutantsorghuminstead.WhilethemutantcontainsthecompoundsnecessarytogeneratecyanideitcannotreleasecyanidequicklyenoughtowardoffpestsTuinstrasaid. 68SEEDWORLD.COMThepastvedecadeshaveseenadramaticshitinconsumerattitudesaboutagricultureandood.Thingslookdierentthantheydidyearsagoandnostalgiaoryesteryearisstrong.WhycantwejustgobacktothewaythingswereAsoursystemshavechangedconsumershavegrownleeryandtheideathatwecon-tinuetoincorporatenewtech-nologyisscarytomany.WecontinuetoseeanerosionothehistoricaltrustandrespectthatarmersandoodproducersonceenjoyedasconsumersviewmuchotodaysoodproductionwithskepticismandtheyrenotansoBigFood.Butthelossotrustdidnthappenovernight.Thetrendcanbetracedbacktothe60satimeodramaticsocialandpoliticalupheavalintheU.S.RobertKennedyJr.andMartinLutherKingwerebothassassinatedin1968thesameyearprotestorswereattackedbypoliceattheDemocraticNationalConventioninChicago.TheVietnamWarwasragingasoppositiontothewarrapidlyesca-latedbackhome.Therequencyandvisibilityoviolationsopublictrustbygovernmentmilitarybusinessandreligiousinstitutionshasbeenconsistentenoughoverthelast50yearstoeedbroadpublicskepticismaboutwhetherornotinstitutionsareworthyotrust.ThelyricsotheBillyJoelsongWeDidntStarttheFireconsistorapidallusionstomorethan100compellingpeopleandsignicanteventsthathadtakenplaceduringhislietimealistthatincludeshumanailurestragediesandcorruptioncontrib-utingtodisillusionmentandmistrustoinstitutions.Suchalistdatingbacktothepivotal1960siseasytocompileWatergateThreeMileIslandExxonValdezJimBakkerIran-ContraWorldcomEnrontheBPoilspillJohnEdwardsTigerWoodsJoePaternoCongressionalgridlockandgovernmentshutdownsjusttonameaew.WhatdoesthishavetodowithagricultureandtheoodsystemOverthesametimerametheyvebecomemorecon-solidatedandintegrated.TheTop20oodretailersnowselltwo-thirdsothegroceries.Threecompaniescontrol89percentosotdrinksales.Fourpackersproduce85percentothebeeandahandulocompaniescontrolmuchotheglobalseedmarket.Agriculturehasappliedtechnologythatmakesarminglookdrasticallydierentthanitdid50yearsago.SeedhasbeenWeDidntStarttheFireButWereSmackDabintheMiddleoItTheErosionoConsumerTrustdevelopedthatisresistanttoherbicidetoincreaseproductivityandimprovetheenvironment.FarmmachineryasbigashousesusesGPSsystemstonavigatearmeldswitheaseandeciency.Livestockandpoultryareraisedindoorsandonascalethatwouldbogglethemindsoourgrandparents.ConsumersarescratchingtheirheadsWhathappenedTheresagrowingbeliethattodaysoodsystemhasbecomeaninstitutioncoupledwithaculturalsuspicionthatBigFoodisoutotouchwiththevaluesoconsumersandlikelytoputprotaheadopublicinterest.Nowedidntstarttherebutwecertainlycantakestepstodousethefamesoskepticismbutitwonthappenovernight.Consumerattitudescanshitveryquicklybutlong-termchangesinpublicperceptionoccurovertime.Thatmeansweneedtobemoretransparentandmoreproactiveaboutengag-ingaddressingconcernsandansweringquestions.Atthesametimeweneedtobepatientdiligentandcommittedtobuildingpublicsupportorthetechnologythatschangingwhatwedoandhowwedoit.Buildingtrustboilsdowntodoingabetterjoboconnectingthedotsbetweentechnologyandspecicbenetstosocietysuchasresistancetodiseasesandpestswhichhelpskeephealthyoodaordablereduceduseonaturalresourceslikelandandwaterandpotentiallymoredirectconsumerbenetslikelongershellieorenhancednutrition.Agricultureandtheoodsystemneedtoupdatetheirapproachtobuildingtrust.Wevelargelyreliedonsciencetoguideouractions.Publicapprovalisnotbasedonsciencealone.Consumersarentinterestedinthescienceitheydontrstbelievethatwesharetheirvaluesthatweredoingtherightthingsortherightreasonsandthatouractionsbenetsocietyasmuchastheycontributetothebottomline.Apeer-reviewedandpublishedtrustmodelromtheCenterorFoodIntegrityprovesthatdemonstratingwesharethesamevaluesasthepublicisthree-tovetimesmoreimportantinbuildingtrustthandemonstratingtechnicalcompetencythroughscience.Inshortpeopledontreallycarehowgoodyouareatdoingsomethinguntilyouveprovenyouhavetheirbestinterestsatheart.FormoreinormationontheCenterorFoodIntegritycon-sumerresearchlogontowww.oodintegrity.orgresearch.CharlieArnotCEOTheCenterorFoodIntegrity PUREEFFICIENCY.NowyoucaneasilyimprovethequalityandintegrityofyourhighvalueseedthankstoincredibleVisionSeriesColorSortersfromOliverManufacturing.Usinginfraredoptictechnologyandvisual-recognitionsoftwareVisionseparatorsinstantlydetectandremovevisiblyimperfectseedsbasedonyourpre-programmedcriteriasuchasdiscolorationblightdeformitiesetc.Theresultisthatyourdeliveredproductsrepresenthigherlevelsofpurityperformanceandcustomersatisfaction.NewVisioncolorsortersalsooersimpletouch-screenprogrammingeasymaintenanceandmulti-productsortingonthesamemachinetomaximizethroughput.ThroughourpartnershipwithglobalindustryleaderASMOlivercanoerVisionseparatorstoenhanceouralreadyimpressiveportfolioofgravityseparatorsdestonersprecisionsizersanduidizedbeddryersalldesignedtohelpyouoptimizeyourseedproductsandprots.ForfurtherdetailscontactyourOliverrepresentativeorvisitolivermanufacturing.comDestonerFluidizedBedDryerGravitySeparatorPrecisionSizerINTRODUCINGVISIONSERIESCOLORSORTERSSeeusattheASTAVegetableFlowerSeedConferencetolearnmoreaboutVisionColorSortersandothermachinesfromourprocessingline. KEEPTREATMENTSONTHESEEDAlwaysreadandfollowdirections.FloRiteisaregisteredtrademarkofBASF.2013BASFCorporation.AllRightsReserved.13-BU-CP-003Productsappliedtoseedneedtostayontheseedallthewaythroughtoplanting.Fast-dryingFloRitePlantabilityPolymersdeliveruniformcoveragetohelplockdownfungicidesinsecticidesinoculantsandotherseedtreatmentproductsontheseed.ApplicationofaFloRitePlantabilityPolymerhelpsMinimizeundesirabledustduringhandlingIncreaseseedowthroughtreatingequipmentwithlessstickinessandbridgingImproveseedplantabilitywithfewerskipsanddoublesandmoreuniformstandsInsistonFloRitePlantabilityPolymers.Tolearnmorevisitagproducts.basf.us.