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January2014SEEDWORLD.COMTOOLSTRADEoftheCODEBREAKINGUNLOCKINGTHEGENETICPOTENTIALOFPLANTSNEWBREEDINGTECHNOLOGIESEQUIPPEDforEFFICIENCYASYSTEMSAPPROACHSELLINGMORETHANTRAITS AGRAspecializesinthecompleteseedplantfacility.WemanufactureequipmenttohelpyouateverystepoftheprocessfromourmaterialhandlingsystemstoourpatentedGEN-ELbucketelevatorstoourhigh-capacityhuskchoppersystemstooursingle-passdouble-passandcombinationseedcorndryers.Everythingwedoistailoredtotakeyouefcientlyfromstarttonishthroughtheentireseedproductionprocess.Fromreceivingtohusk-sortandchoppingtodryingshellingbulkstorageload-outsizingbaggingandwarehousestorageAGRAhasacustom-designedsolutiontomeetyourneeds.DesignEngineeringSteelFabricationMillwrightErectionEquipmentInstallationProjectManagementConstructionManagementProjectAssuranceSolutionsTurnkeyfromtheGroundUpSpecializedinSeedSpecializedindesign-buildseedconditioningplantsgrain-handlingequipmentandbulkstoragefacilities.Committedtomeetingeachofourcustomersspecicneedswiththeultimategoalofensuringqualityandefciency.AGRAistheseedindustrystopchoiceforgeneralcontractors.excellenceinTurnkeyAbility.Reliability.TMAGRAIndustriesAgProcessingandBio-EnergySystemsAGRAIndustries1211WWaterStreetMerrillWI54452800-842-8033www.AgraInd.comAGRAIndustries JANUARY20141JAN1404UNLOCKINGTHEFULLGENETICPOTENTIALOFPLANTSIncreasedgenomesequencingisopeningthedoortouniquepossibilitiesorplantbreedingandresearch.08USINGTALENsANDCRISPRsINCROPDEVELOPMENTRecentlydevelopedtechniquescouldmeanahostonewtraitsmovingintocropsastereasierandmoreeconomically.12ENSURINGSEEDQUALITYNewtechnologiesandevolvingtestingmethodsarehelpinggrowersgetmoreromtheirseed.16NEWEQUIPMENTPROMISESEVENMOREEFFICIENCYHownewequipmenttechnologiescanimproveoperationsinyourseedbusiness.22ASYSTEMSAPPROACHTOCORNANDSOYBEANSLookingatthebigpicturethewaywesellseedischanging.26EXPANDINGBUSINESSINTERNATIONALLYSeedWorldcolumnistDennisThompsonshareshisthoughtsondoingbusinessabroad.28SCIENCEANDSTEWARDSHIPAlookattherelationshipbetweenpollinatorsandcropprotectantsandhowtheseedindustryistakingactionwithstewardshipinitiatives.38BREAKINGTHROUGHGROWINGCONSUMERSKEPTICISMTheCenterorFoodIntegritysharesitslatestresearchandrecommendationsorbuildingconsumertrust.DEPARTMENTS34STRATEGY46CROSSPOLLINATION48SINCE191552WORLDSTATUS54REGULATORYROUNDUP58INDUSTRYNEWS64GIANTVIEWSYOURFOCUSISRESEARCHUnlockingtheFullGeneticPotentialoPlants04UsingTALENsandCRISPRsinCropDevelopment08EnsuringSeedQuality12MANAGEMENTNewEquipmentPromisesEvenMoreEfciency16ExpandingBusinessInternationally26BreakingThroughGrowingConsumerSkepticism38SALESANDMARKETINGEnsuringSeedQuality12ASystemsApproachtoCornandSoybeans22BreakingThroughGrowingConsumerSkepticism380422 2SEEDWORLD.COMJanuary20141395-AS.ColumbiaRoadPMB360GrandForksND58201-9907PUBLISHERShawnBrooksbrookissuesink.comASSOCIATEEDITORLindsayHoffmanlhoffmanissuesink.comSTAFFWRITERSMarkHalsallShannonSchindleMARKETINGCraigArmstrongcarmstrongissuesink.comAdriaGrewalagrewalissuesink.comSamMostafasmostafaissuesink.comHitenShahhshahissuesink.comCREATIVEWadeClisbyJeffHiebertLesleyNakonechnyCIRCULATIONBradGordonbgordonissuesink.comCamMitchellcmitchellissuesink.comCONTRIBUTORSJenGolletzAngelaLovellJulieMcNabbDennisThompsonEDITORIALBOARDR.B.HalabyAgriCapitalBettyJones-BlissPurdueUniversityBillRompBeckerUnderwoodJohnSchoeneckerHarrisMoranSeedCo.JimSchweigertGroAllianceTomWiltroutDowAgroSciencesKarenWithersPenningtonSeedRonWulfkuhleGreenLeafGeneticsfacebook.comSeedWorldtwitter.comseedworldmagSUBSCRIPTIONSSeedWorldispublishedsixtimesayear.NorthAmericansubscriptionratesareoneyearUSD70.00twoyearsUSD120.00.InternationaloneyearUSD95.00.Tosubscribepleaseemailsubscribeissuesink.com.Pleaserecyclewherefacilitiesexist.Nopartofthismagazinemaybereproducedwithoutthewrittenpermissionofthepublisher.PrintedintheUnitedStates. 4SEEDWORLD.COMUNLOCKINGTHEFULLGENETICPOTENTIALOFPLANTSJUST10PLANTgenomesweresequencedbetween2000and2008.In2012bycomparison13genomeswerepublishedandanother12in2013.TheyincludemajorgrainruitandvegetablecropssuchascornwheatbarleyricesoybeanshempcottonaxapplepeachwatermelontomatostrawberrypotatocucumbergrapeandChinesecabbage.HavingtheseincreasinglycomprehensivecollectionsoDNAallowsustomineuseulgenesmoreefcientlyandmakebetteruseothemsaysOwenHoekengaresearchmolecularbiologistorCornellUniversity.Oncethegenomehasbeensequencedgenotypingtoolscanbeusedtodeterminethegeneticvariantsthatanyindividualplantsmaypossess.Genotypingprovidesinormationaboutthecompletegeneticmakeupoaparticularplantvarietyorspecies.Itallowsbreederstoveryquicklyandeasilyidentiybenefcialordesirabletraitsthatcanpotentiallybedeployedacrossvarietiesothesamespeciesandinsomecasesacrossdierentplantspeciesusingtransgenictechnologies.Asgenotypingtoolsarebecomingincreasinglyinexpen-siveitllbemorestraightorwardtodeploytraitsintoawiderrangeogermplasmorbroaderimpactsaysHoekenga.Thequestioniswhetherornottheuseotrans-genetechnologiesisgoingtoexpandbeyonditscurrentbaseinmaizesoybeanssugarbeetandcottontoincludeothereconomicallyimportantcropslikericeorwheat.Since1995thegenomesofnearly50plantshavebeensequencedandthankstoadvancesintechnologytherateatwhichthesesetsofgeneticinstructionsarebeingdecipheredisincreasingrapidly.ShotgunSequencingInNovember2012ateamointernationalscientistsannouncedthattheyhadsequencedthewheatgenomethatcontains96000genesandisfvetimeslargerthanthehumangenome.ThatwasollowedbysequencingothebarleygenomeinOctober2012whichhas5.3billionlettersogeneticcode.Becausethegenomesoplantssuchasbarleyandwheataresolargescientistsuseatechniquecalledshotgunsequencingwhichessentiallybreaksthegenomeintosmallermoremanage-ablesegmentsoranalysisandthenreassemblesthem.Shotgunsequencingisbeingroutinelyappliedtoincreas-inglylargeandcomplexorganismssaysHoekenga.Itssomuchmoreefcientintermsohowmuchinormationyourecoverromasingleexperiment.DNAMappingandSequencingManypeoplemistakeDNAmappingandsequencingorthesamethingbuttheyaredierentprocessesthatprovidedier-entinormation.ADNAorgeneticmapshowswherecertainthingsidentifedwithgeneticmarkersarelocatedandinwhatorderonthechromosomeoagenome.DNAsequencingoagenomeismuchmorecomprehensiveandrevealsnotjustwherethingsareonthechromosomebutalsowhattheylooklikeandwhattheydo.ComparisonofwheatsampleswithDNAmarkerslabeledwithuorescentdyes.PhotocourtesyofShiaomanChaoUSDA JANUARY20145Geneticsequencingidentifesthespecifcgenesorormsoageneallelesthatconerorcontroltraitsorunctionsthatcouldbeuseultoplantbreederssuchasthosethatinuenceyieldoilorproteincontentdroughttolerancediseaseorpestresistance.Itsnowmoretimeandcosteicienttousegenomesequencingtoaskgeneticmappingquestionsbecauseorthesameamountotimeeortandcostwecanget100000piecesoinormationsimultaneouslyratherthan10saysHoekenga.Intermsocreatingamorecomprehensivesnapshotothegenomeitsthedierencebetweenamasterpieceandalittlepaint-by-numberspicture.Youhavesomuchmoreinormationosuchgreaterdepththatitsjustmoreuseul.GeneSilencingTechnologyUnderstandinghowplantsturnspecifcgenesonandotoperormcertainunctionsordeendthemselvesmaypavethewayornewvarietieswithincreasedpestanddiseaseresistancethroughtheuseogenesilencingtechnology.OneothesetechnologiesRNAintererenceRNAiisbeingemployedbysomemajorseedcompaniessuchasMonsantototryandprovideresistancetopestssuchascornrootworm.RNAiisaoneoanumberomechanismsbywhichgenescanbesilencedorturnedosaysHoekenga.PartoRNAireliesontheactthatinplantstherearesensingmechanismsthatcanrecognizeRNAmoleculesthattheyregardasbeingpathogensinsomeway.IyoucanintroduceintoaplantasequencethatcreatesanRNAmoleculethatmatchesthegeneyouwanttoturnotheplantwillrecognizethistriggerandturnothetargetgene.Genesilencingcannotonlybeusedtosilencegenesthatexistintheplantbuttheycanalsobeusedtosilencegenesoorganismsthatinteractwiththeplantlikediseasesandpests.ImprovingYieldsTwogeneticdiscoveriesin2013mayhelpraiseglobalcropyields.InNovemberanIsraeliagri-techcompanyannouncedithopestoincreasecropyieldswithouttheaidogeneticmodifcationbyspeedingupthemultiplicationocropgenomesusingatech-niquecalledgenomedoubling.Genomedoublingoccursinnaturebuttakesthousandsoyears.Scientistshavelongtriedtospeeduptheprocessbutcouldnotavoiddamagetocertainagronomiccharacteristicsothecrop.HoekengaexplainsthatalthoughthismaybeanewwaytousegenomedoublingalsocalledpolyploidyitsnotanewPhotocourtesyoCornellUniversityAgenedubbedthescarecrowgenehasbeenstudiedinthestemsandrootsoplants.CornellUniversityresearchershoweverdiscoveredthatthegeneisalsooundintheleavesocertainplants.TheC3pathwayisthemostcommonphotosyntheticpathwayinplantsandisoundincropssuchasrice.TheC4photosyntheticpathwayisusedincornsorghumandmilletwhicharegrowninaridclimates.PlantsthatusetheC4pathwayusewaternitrogenandsunlight50percentmoreefcientlyinareaswherewaterisscarcethanthosethatusetheC3pathway.Itsnowmoretimeandcostefficienttousegenomesequencingtoaskgeneticmappingquestionsbecauseforthesameamountoftimeeffortandcostwecanget100000piecesofinformationsimultaneouslyratherthan10.OwenHoekenga 6SEEDWORLD.COMtechnology.Itdoesntsurprisemethatsomeoneisinducingpolyploidyasameansoagronomicimprovementbecausethatkindotechnologyhasbeenaroundoranumberoyearsnowhesaysaddingthatithasbeenusedsuccessullyinthepasttoaddmoregeneticdiversitytobreadwheatorexample.Cornellresearchersalsoannouncedin2013thediscoveryoascarecrowgenewhichleadstomoreefcientplantphoto-synthesis.ResearcherssaythediscoveryopensthedoortothetranserenceoC4plantmechanismsintoC3plantssuchaswheatandricewhichwouldallowthemtobegrowninhotterdryerenvironmentswithlessertilizerandstillachieveupto50percenthigheryields.PestsandDiseasesThegenomesopestssuchasthepeaaphidandthediamond-backmothhavealreadybeensequencedandarecentbreak-throughhasbroughtresearchersonestepclosertoimprovedresistancetosoybeancystnematode.FormanyyearsgrowershavebeenplantingsoybeanswithjustonegeneRhg1asadeenseagainstSCN.AU.S.researchteamhasdiscoveredthatRhg1isactuallythreegeneslocatednexttoeachotheronthechromosomewhichworktogethertoprovideSCNresistanceandithisgenegroupcanbeidentifedinmultiplevarietiesshouldprovidemoreoptionstodevelopbetterresistance.Diseasesarealsobeingexaminedatthemolecularlevel.Aninternationalteamoscientistsin2010crackedthegeneticcodeoaplantpathogenHyaloperonosporaarabidopsidisthatcausesdownymildewdisease.Thisstealthbomberoplantpathogensisabletosneakundetectedpastaplantsimmunedeensesandunderstandingthegeneticmechanismsitusestodothiswillbeuseulindevelopingbetterresistancetoavarietyoplantpathogensintheuture.OtherresearchintheU.S.istryingtoidentiygenetictargetstogiveresistancetoungaldiseasessuchasusariumrootrotandsuddendeathsyndromeincornsoybeansandwheat.ResearchersinCanadahaveidentifedandaredevelop-inggeneticmarkersorthreegenesprovidingresistancetotheUg99strainowheatstemrust.BioinformaticsAlongwithgenomesequencingtechnologiescomesawholesup-portingcastocomputationalandbioinormaticstechnologiesthatareessentialoranalyzinginormationgatheredinthelab.ItsanareathatisgrowingastandwhichisgoingtobeincreasinglyimportantintheuturesaysHoekenga.Bioinormaticsisthecomputerizedanalysisodataheexplains.Itwastrulynovel20yearsagobutitsanincreasinglyimportantskillsetastheexperimentalbiologygetseasierandeasier.Nowwecangeneratemoreandmoredatawhichmeanstheresincreasedemphasisonanalysisratherthanactuallycollectingtheoriginalinormation.Asgenotypingtoolsarebecomingincreasinglyinexpensiveitllbemorestraightforwardtodeploytraitsintoawiderrangeofgermplasmforbroaderimpact.OwenHoekengaNextGenerationGenomeSequencingThenextgenerationosequencingtechnologieswillurtheracceleratetheplantbreedingprocessbyproducingevengreateramountsoinormationsimultaneouslyandatmuchasterspeeds.Pyrosequencingisanextgenerationtechnologythatmeas-urestinyashesolightproducedbydierentchemicalreactionsinDNAstrands.InonesinglepyrosequencingreactionyouarelookingathundredsomillionsosequencessimultaneouslysoyouaregeneratingasmuchinormationasisoundinthewholehumangenomeatoncesaysHoekenga.Yourabilitytogener-atedataisvastlyincreased.TheFutureofGenomicsAsgenomicandcomputertechnologiescontinuetobecomemoreefcientcosteectiveandcomplexwhatwillthegeneticsecretstheyunveiltellusandhowwilltheyhelpusprepareoragricultureacenturyromnowAbigquestioniswhatisagriculturegoingtolooklikeintheaceoglobalclimatechangeasksHoekenga.Whatwilltheagro-ecologylooklikeirainallpatternsbecomeincreas-inglyerraticandtemperatureuctuationsbecomeincreasinglylargerWhatisthatgoingtodotobothperennialcropsandannualcropsPersonallyIthinkdefnitelyoneothebigchal-lengesishowdoyourespondtooranticipateincreasinglyerraticconditionsandwhatcanwedointermsocreatingvarietieswithgreaterstresstoleranceorothersortsothings.AngelaLovell Ifitsinthegeneswellhelpyoufindit...ForacompetitivequoteonallofyoursequencingandgenotypingneedspleasecontactCharlesPick4503582621ext.123charles.pickdnalandmarks.cawww.dnalandmarks.comForacompetitivequoteonallofyoursequencingandgenotypingneedspleasecontactCharlesPick4503582621ext.123charles.pickdnalandmarks.cawww.dnalandmarks.comaBASFPlantSciencecompanyTraitsandapplicationslistedareforexamplepurposesonly.Actualtraitlistsforspeciesavailableuponrequest.Traitsandapplicationslistedareforexamplepurposesonly.Actualtraitlistsforspeciesavailableuponrequest.TraitStatusBlastresistantDwarfgrowthhabitHighstarchgrainProductionQualityHybridpuritysuitableforproductionSecurityFingerprintedtoprotectfromvarietyinfringementDNAmarkerscantellyoualotaboutyourgermplasmwhileatthesametimeprotectingyourmostvaluableasset. 10SEEDWORLD.COMhurdlecomparedwithgeneticallyengineeredcropswhereweveseensystemsinvariouspartsoftheworldbuckleunderthequestionsthatareaskedandaninabilityforpoliciestomovethetechnologyforward.ThereisauniqueopportunityforthesenewtechnologiesperhapssaysWolt.Oneotherfactoraffectingadoptionofthesetechnologiesisintellectualpropertyrightsofthetechniquesandwhetherornottheywillbeavailabletothedevelopercommunity.Itappearstherearesomerealattractiveopportunitieshere.AsfarasweunderstandthereisreadyaccesstoaffordablelicensesforTALENstheyrenotrestrictedandtheyresupposedtobeintendedtobeusedwidelysaysWoltaddingthatingeneralCRISPRtechnologyisalsoaccessibletotheusercommunity.Thespecificityeaseofusecost-effectivenessreadyaccessandpossiblereducedregulatoryburdenmakethesenewbreedingtechnologiesanappealingpackageforplantbreedingandtraitdevelopmentcommunities.Thetechnologiesareintrinsicallyveryattractive.TheyworkverywelltheyremovingalongveryquicklybuttheirutilitylongtermforcropimprovementisgoingtodependontheseexternalitieswhatwillbetheregulatoryviewhowwillgovernmentsthroughouttheworldsupportthetechnologyintermsoffundingresearchandaidinginpubliccommunicationhowwilltheintellectualpropertylandscapeevolveandtheeconomicsthesearethethingsthatpeoplearetryingtogettheirarmsaroundrightnowsaysWolt.KariBelangerThespecificityeaseofusecost-effectivenessreadyaccessandpossiblereducedregulatoryburdenmakethesenewbreedingtechnologiesanappealingpackage. Withthehydraulichoppermoveroptionthehoppercanbepositionedeasilyandwithminimaleffort.Anoptionalhydraulicwincheasilyliftsthehopperintoplacefortransport.FarmKingBacksaverAugersarepracticaleconomicalanddependable.ThatdependabilityhasbeenabenchmarkoFarmKingBacksaverAugersormanydecades.Augertubingsizesareavailablein10or13diametersandlengthsrangingrom50to95eet.The4312x60intakehopperinviteslargequantitiesograintobequicklymoveduptheaugerandintothebin.Durable11gaugefightingisusedonevery10and13FarmKingBacksavermodel.www.farm-king.com2013BuhlerTradingInc.infobuhler.comwww.farm-king.com 12SEEDWORLD.COMWiththevalueofseedrisingseedtestingunlockshiddeninformationforproducerstomaximizetheiryields.SEEDISAVALUABLEinvestmenttoday.Pricesorabagocornorsoybeanseedarehigherthaneverbeore.Growerswanttoensuretheyareprotectingthatinvestmenttothebestotheirability.SeedtestingismoreimportantthaneverbeorebecausethepriceoseedcornasanexampleissohighseedcompanieswantaccurateinormationonthatseedbagsotheycanmakesurethearmertheyselltheseedtoisgettingwhattheypaidorsaysNeilFosterpresidentotheIllinois-basedSocietyoCommercialSeedTechnologists.AccordingtoMichaelStahrmanagerotheIowaStateUniversitySeedLaboratoryitisimportanttoseedcompaniestoidentiywhichseedlotsareohighqualityandhopeullyohighvigor.Ithinkseedtestingismoreimportantthaneverbeorebecauseevenmoreisridingontheseedbeinghighqualityandbeingothepropergeneticshesays.HoweverwhenitcomestonewtechnologyFostersaystherearentalotonewtestingproceduresbeingdeveloped.BeniKaumansecretarygeneralotheInternationalSeedTestingAssociationputsitanotherway.Seedtestingcanneverbeonthecuttingedgeotechnologybecausewehavetohavetriedmethodstherecanbenorisk-takinghesays.EvolvingTechnologyDespitethelimitedintroductiononewtestsseedtestingcontinuetomoveorward.SeveralsignifcantadvancementsinseedtestinghavebeenmadeinthelastewyearsandKaumansaysmanyothertrialsarebeingtestingthatcouldleadtoexcitingnewdevelopments.ThewaytheindustrydefnesseedqualityisnotlikelytochangesoonhoweverthemethodsseedtechnologiststestitbyareevolvingconstantlysaysKauman.Forexampletraditionalgeneticandtraitpuritymethodsarebeingreplacedwithnewmolecularmethodologies.AlthoughnotbrandnewoneothebiggestadvancementsistheuseoDNAinsteadoproteinincheckingthatseedsaretruetovariety.ElectrophoresishasbeenusedormanyyearsandhasbeeneectivebutsinglenucleotidepolymorphismorSNPtestingallowsmoreefcienttestingsaysStahr.Asecondadvanceistheavailabilityohigh-speedseedcounterssomeowhichalsohaveimagingcapabilities.ItisnotanexaggerationthatseedlabcustomersneedresultsyesterdayandsoanythingthatpromotesefciencywithoutsacrifcingEnsuringSeedQualityaccuracyisaplussaysStahr.TheimagingcapabilitieshavethepotentialordeterminingthebreakdownosizesoseedselectronicallyinadditiontotraditionalmethodsandorIntegratedReugeCornreuge-in-a-bagtheymaybeusedtodeterminethepercentageoreugeproductinasample.FocusonPurityPurityanalysisincludingpurityseparationsandotherseeddeterminationscanbeverytimeconsumingandisthereoreanotherareawherenewtechnologiesarecroppingup.TheseincludeUniormblowingprocedureTheuniormblowingprocedureiswidelyusedinlaboratoriesthattestgrassseedcropstoseparateemptyoretsandotherlightweightinertmatterrompurewell-developedseeds.Laboratoriesareusingtheblowingprocessinabroadrangeospeciestomakepreliminaryseparationsinordertoincreasetheefciencyandeectivenessothepurityanalysis.DespitethepotentialapplicationsotheuniormblowingproceduretheuseothistechnologyisstillFrommoreefcienttestingmethodstohigh-speedseedcounterswithimagingcapabilitiesseedtestingisrapidlybecomingacriticalplayerintheseedsectortoday. THREERULESFORAPRODUCTIVECROPYIELD1.NOWEEDS.2.NOWEEDS.3.NOWEEDS.Weedshavenopartinahigh-yieldstory.ButtheLibertyLinktraitandLibertyherbicidedo.TogethertheycontroleventhetoughestweedslikePalmeramaranthgiantragweedwaterhempandmarestail.Withweedsoutofthewayyoullseehigheryieldsonover100differentbrandsofsoybeanscottonandcanola.TakecontrolofyoureldswithLibertyherbicideandLibertyLinkseeds. 14SEEDWORLD.COMlimited.Itsapplicationscanbeexpandedtoadditionalspeciestoachievegreaterconsistencyamonglaboratoriesinseparatinglightweightinertmatter.Blowersthatcanhandlelargesamplesizesinvariousgrasscropsandcerealsareneeded.ErgovisionsystemAnimportantaspectorseedtestinglaboratoriesistheergonomicworkingconditionsothepurityanalysts.TheOregonStateUniversitySeedLaboratoryhasdevelopedapuritytestingsystemcalledtheErgovisionsystemwhichismainlyusedinpuritytestingosmallseededspeciessuchasgrassesorvegetables.Itsvalueliesinitsergonomicdesignafbre-opticlightorimageclarityoptimummagnifcationandanautomatedseedowinthefeldoview.SomedevelopmentsinseedtestingfromaroundtheworldincludeSpectraSeedSeedphenotypedatabasethroughspectralimagingSeedidentificationofmedicinalplantspeciesusingmachinevisionDevelopmentofadiagnostictoolandresourceforseedidentificationwithLucidandimagingtechnologiesAnimageanalysisfordeterminationofgeneticpurityofdifferentwheatvarietiesBiochemicalandImagingTechniqueforAnalysisSpeedofseedimbibitionsrelatedtoseedlingevaluationprecociouscriteriafromimageanalysistopredicttheseedlingtypeingerminationtestMultiplexdetectionofplantpathogensxMAPtechnologyusescolourcodedmicrospheresandallowscosteffectivemultiplexdetectionofupto100targetssimultaneouslyNEWDEVELOPMENTSWeneedtoensurethequalityoftheseedsfarmersareputtingintotheground.BeniKaufmanMoleculartechnologiesMolecularmethodssuchasSDS-PAGEandSSRmarkersarebeingusedinaewlaboratoriesmostlyorvarietyidentifcationandinsomecasestoassistanalysiswhenmoredetailedvarietyanalysisandconfrmationoavarietyisneeded.Withadditionalresearchthistechnologycanbeexpandedorusewithseedsthatcannotbedistinguishedsimplybymorphologicalcharacteristics.SeedscannerAspurityanalysisisverytimeconsumingespeciallyorsmallseedsaseedscannerthatdoespartotheseparationworkisomuchinterest.Fewmodelsareavailableinthemarkettoday.Somelaboratoriesbelievethattheonesthathavebeenpresentedsoardonotproduceaccurateresults.Stahrsaysintheendwhenitcomestoseedtestingdevelopmentsitismoreaboutanevolutionintechnologyandresultingchangestoseedtestingrulesthencompletelyreinventingthewheel.TheAssociationoOfcialSeedAnalystsandtheSocietyoCommercialSeedTechnologistscontinuetoupdatetheRulesforTestingSeedstoreectchangesinseedproductssuchasspeciesormerlyconsideredtobeweedsnowbeingconsiderednativespecieswhichareusedalongroadsidesinprairiesandorotherpurposessaysStahr.Itallcomesdowntoensuringwhatsinsidetheseedbagiswhatacompanysaysitis.ThereisnoquestionthatseedtestingisbecomingmoreimportantsaysKauman.Weneedtoensurethequalityotheseedsarmersareputtingintotheground.Seedtestingisacriticalpartotheseedindustryschallengeoeedingtheworld.JulieMcNabbIowaStateUniversitySeedLabsOptiCounthighspeedseedcounter. 77ofgrowerssurveyedin2011and2012acrosstheU.S.reportedthatLibertyLinksoybeansyieldedasmuchorbetterthanon-farmaverages.TOSEEAYIELDADVANTAGEYOUNEEDTOCLEARTHEWEEDS.LIKEGROWERSWHOUSELIBERTYLINKSOYBEANS.YoucancountontheLibertyLinkandLibertysystemforhigh-performingvarietiesandexceptionalweedmanagement.Seeyieldsnotweeds.77 16SEEDWORLD.COMEFFICIENCY.Itssomethingtheseedindustryisalwayschasingandthankstoemergingequipmenttechnologiesitssomethingthatsalwayswithinitsgrasp.AsanindividualcompanywerelookingatmakingimprovementstoourseedconditioningacilitytoincreasecapacityorsizingandgradingandsoonsaysJohnHennenentpresidentotheIllinois-basedMunsonHybridsandpastpresidentotheIndependentProessionalSeedAssociation.MunsonHybridsoersavarietyoseedproductstoitsclientsincludingcornhybridssoybeansandsmallseeds.Thecompanybeganinthe1930sandHennenenttookoverin1999.TechnologyhaschangedtremendouslyandHennenentisalwayslookingtoimprovethecompanysoperationprocessesandisconstantlykeepinghiseyeonnewtechnologicaldevelopmentsthatcanhelpdothat.Oneothethingsweprobablywanttoincludeinournewsystemisequipmentthatweighsseedasitsmovingacrossthebeltorconveyer.Tobeabletoweighseedonthefyandnothavetoweighwholebatchesinabintobeabletoseewhatyourvolumesareonthefywouldbeidealhesays.FloMetrixOnenewtechnologythatdoesexactlythatistheFloMetrixafowmeterthataccordingtothemanuacturerswebsiteallowsfexibleplacementtocapturedatanotpreviouslyavailabletotheprocessingplantoperator.Thereal-timedataoutputallowsorquickresponseandmoreprecisecontrolwhichtakesmuchotheguessworkoutotheconditioningprocess.EssentiallytheFloMetrixdoestheworkoascalebutdoesitinsideoapipeweighingmaterialsinreal-timewithoutinterruptingthefowoseed.Ourdynamicscalesprovideasimultaneousreadingoweightcurrentlypassingthescaleaswellasthetotalaccumulatedweightthathaspassedthescale.ThisobviouslyallowsourinstrumentstocontrolprocessessuchasshuttingacontrolgateateracertainamountomaterialhaspassedorclosingoropeningacontrolgatetoachieveadesiredfowratesaysMikeUpahoBusinessDevelopmentNEWEQUIPMENTPROMISESEVENMOREEFFICIENCYTheseedindustryisalwayslookingtoimproveitsprocessesandnewtechnologiescomingonmarketaremakingthatpossible.ServicesatIowaStateUniversitywhichhelpeddevelopthetechnology.Customershavestatedadesiretomonitorthefowcomingromshellersanddryersmonitoringtheractionsthatarecomingothedierentpartitionsodensitygravitytablesandalsoatseedcoaterswhichallowsthefowoseedcoatingstobeadjustedtomatchthefowoseed.Ourinstrumentssmallsizeallowsinstallationatmanylocationssuchassizersandevenload-outstations.TheFloMetrixmanuacturedbytheIowa-basedFloMetrixCompanydoesthisbyaccuratelymeasuringtotalaccumulatedweightandcurrentfowratesupto36000poundsperhour.FloMetrixCompanywasoundedbyManjitMisraandYuh-YuanShyybothemployeesoIowaStateUniversityin2011asaprivatecompanyusingtechnologylicensedexclusivelyromISU.TheleadersintheNorthAmericanseedmarkethaveTheFloMetrixseenhereinits2000buversionallowsexibleplacementtocapturedatanotpreviouslyavailabletotheprocessingplantoperator. Wecontrolallaspectsothemanuacturingprocessallowingustodesignachamberthatmeetsyourexactingresearchneeds.FromseedgerminationandseedlingdevelopmenttoalgaegrowthandArabidopsisplantsthePercivalScientifcE-36VLPlantGrowthChambercanhandleitall.1-800-695-2743salespercival-scientifc.comContactustodaytoseehowthePercivalE-36VLReach-InPlantGrowthChambercanincreaseyourresearchfexibility.PercivalScientifcsNewReach-InPlantGrowthChamberFlexibilityWithouttheVariabilityNEWE-36VLPlantGrowthChamberIndustryleadingstandardsoruniormityolighttemperatureandhumidityInteriorspaceo29.7t30.8m3withworkareao27t22.5m2providedonfvetiers.Greaterrangeotemperaturecontrolrom4-44C0.5Clightsonand2-44C0.5Clightso.Extendedtemperaturerangesavailable.Highlightintensityoptionavailableupto1000Humiditycontrolohigherthanambientto9010lightsoorsettemperaturesbetween15to30C.Extendedhumidityrangesavailable.Twoexternallymountedlampbanksreduceinteriorheatloadandeliminatetheneedtoopenthechamberandremoveshelveswhenchangingthelightbulbs.ControlledbyPercivalsIntellusUltraControllerwiththeoptionoremotemonitoring.www.percival-scientifc.com 18SEEDWORLD.COMUSCLLC.866-703-7472www.USCLLC.comsalesuscllc.comLPX2000TreaterSeedWheelPatentedLPXPortableCommercialSeedTreatersCompleteCustomBulkSeedSystems-BintoTenderFlxtorPodsFlexibleBulkSeedDeliverySystemsTri-FlotheOnlyTrueContinuousFlowScaleHopperConveyorsHoppersPumpStandsAccessoriesSpecializingInWATCHUSCPRODUCTSINACTIONpurchasedourinstrumentsandourdiscussionswiththemindicatenumerousapplicationswithintheseedplant.WehavealsobuiltrelationshipsoutsidetheseedmarketincludingretailseedcoatingandbulkgrainhandlingaddsUpah.Tobeabletoweighseedsinreal-timeissomethingthatappealstothosedirectlyinvolvedintheseedindustrylikeHennenent.Itwouldbenicetohaveideasovolumeasweregoingheadds.EfciencyinSeedTreatmentForTerrySchultzpresidentotheSouthDakota-basedMustangSeedsandsecondvicepresidentoIPSAincreasingefciencyisveryrelevanttohiscompanysseedtreatmentmethods.MustangSeedsprovidessmallgrainseedtoareaarmersandSchultzsaystheOnDemandseedtreatmentsystemromBayerSeedGrowthhashelpedMustangnotonlytobecomemoreefcientwhenapplyingseedtreatmentsbutalsoenhanceitscustomerservice.Thebeneftsithasbroughtarecompleteaccuracyoseedtreatmentapplicationtoourcustomer.Itguaranteesthemthehighestaccuracyotreatmentontheirsoybeanandcornseedthatwetreatdownto1100thoanounceonaulltruckloadoseedhesays.Itsverycleanenvironmentallyriendly.Theseedtreatmentsareallsealedinakegsystemsotheresnomixingnospillageweknowexactlywhatwereputtingonandtherightamountsandthenputtingpolymersonorsaetyreasonstokeepthetreatmentontheseedsoitdoesntgetintotheenvironment.Mustangusesthetechnologyatallthreeoitslocationswhichrangeinsizerom10000to40000squareeet.AccordingtoBayersliteratureabasicOnDemandunitconsistsosix15-galloncontainersoproductmetereddirectlyintothetreater.Howeverthesystemisexibleandcanbeexpandedtoincludeupto12containers.Anavailablelextankcanbeusedorwaterrinsingtoadjustconditionsoapplicationandortoholdinoculants.TheinherentexibilityotheOnDemandprocessmeansseedretailerscanormulatecustomapplicationswithoutdevelopingmultiplein-canormulations.AarmerscooperativeAGViewFSinIllinoisemploysanOnDemandsystemromBayerSeedGrowthtotreatsoybeanseed.MarkOrrgeneralmanageroAGViewFSsaysthesystemallowsmuchasterprocessingoseed.HetellsBayerQualitycontrolisjustexcellenttheseedsaretreatedinaItguaranteesthemthehighestaccuracyoftreatmentontheirsoybeanandcornseedthatwetreatdownto1100thofanounceonafulltruckloadofseed.TerrySchultz 20SEEDWORLD.COMwww.biodiagnostics.net715-426-0246507HighlandDriveRiverFallsWI54022WHENYOUNEEDTECHNOLOGYTOWORKSMARTERANDFASTERWithcutting-edgeseedtestingtechnologyliketheDouglasScientifcArrayTapePlatormandtheIlluminaiScanArrayScannerBioDiagnosticshaswhatyouneedtosucceed.Weprovidetheabilitytoanalyzemillionsodatapointsaccuratelyandefciently.Andouraccomplishedseedtechnologistsprovidethecontexttohelpyouunderstandwhattheresultsmeannomatterwhatkindoseedyoutest.Putyourseedtestingconcernstorest.Contactustoday.THERESNEVERASEEDOFDOUBT.veryuniormmannerwiththeOnDemandsystemandthathasgreatlyimprovedthequalityotheproductwereprovidingtoourarmers.Thentherestheenvironmentalsideouremployeesdonthavetohandlethechemicalsanymore.Soitsaveryseamlessprocesstodaywhereasbeoreitwasmuchmorehands-on.Anditowssomuchbetter.Schultzagrees.Itsavesonover-treatingandensuresthecustomerisgettingexactlywhattheyareorderingandpayingorhetellsSeedWorld.Itdoessaveonlaborbecausetheresnomixingtheproductcomespremixedoryousoitsagoodsaesystemortheemployeetothecustomertothecompanythatownsit.As2014beginsBayerisocusingonthepromotionotheOnDemandsystemtoretailoperationsKerryGrossweilerBayerSeedGrowthequipmentandcoatingsmanagerrecentlytoldindustrymedia.Someimprovementsarebeingmadetothetechnologyin2014accordingtoGrossweilerincludingthenewabilitytoprintbarcodes.RemoteSensingTheabilitytowatchhowequipmentisworkingromremotelocationsisalsoanemergingdesireamongseedproducers.ThatssomethingwewouldconsiderincorporatingaswellsaysHennenent.Itsanabilityoeredbyprecisionarming.AleaderinthefeldisAGCOaarmingequipmentcompanybasedinGeorgiathatoerstelemetry-basedtracking.AGCOisbehindtheAgCommandtelemetryappthatprovidesarmerscontractorsandmanagerswithinstantaccesstoawiderangeoinormationaboutequipmentworkinginthefeldswhileusersaretravellingorontheroad.Theappallowson-the-gosystemaccesssoyoucanmonitormachinerywhereveryouareandwheneveryouwantaswellasusethehistoryandreportunctiontorunanalysisonaspecifcfeldaccordingtoAGCO.WeareseeinganincreasingdemandorAgCommandtelemetrysystemsespeciallybyproessionalgrowersBernhardSchmitzcommercialmanageroAGCOATSProductstellsSeedWorld.Byaddingadditionalunctionalitiesandinteracestotelemetricapplicationstheadoptionratewillincreasenotonlyorproducersbutalsobusinesspartnersinagriculturalenterprises.AgCommandispartoAGCOsrecentlylaunchedprecisionarmingstrategyFuseTechnologieswhereAGCOaimsoraseamlessconnectionoaarmerscropcyclesaysSchmitz.Asthestrategypursuesanopenapproachthedatathatisgeneratedcanbesharedbetweenthedierententitiesthataarmerisdealingwith.Thatmeansseedrecommendationscanbeappliedbythemachine.WiththeAgCommandappthearmercantrackhiseetandtheprogressotheworkinthefeld.AsarmershaveonlineaccesstomachinedatatheycangatheraquickoverviewowherethemachinesareandwhattheprogressothefeldworkisSchmitzaddssotheypre-planthenexttasksquickerandmanagetheuptimemoreefciently.Idealerstracktheserviceintervalsorthemachinesotheircustomerstheycanguaranteethatserviceisalwaysdoneinduetime.Theueltruckcanbedirectedtovehiclesinthefeldinduetimewhenanalertissenttotheeetmanagerorueltruckdriverwhenaspecifcuellevelisreached.MarcZienkiewicz MS-MBAINFOODANDAGRIBUSINESSMANAGEMENTChoosingagraduateschoolistoughbutthequalityofourprogrammakesiteasy.In27monthsyoucanearnanMBAfromtheIndianaUniversityKelleySchoolofBusinessandanMSinagriculturaleconomicsfromPurdueUniversity.YOURDECISION.JANAHAGEMANCLASSOF201285ONLINE2DEGREESNOTHESISORDISSERTATION5ONE-WEEKRESIDENCIES27MONTHSNO.12GLOBALLYFORGRADUATEEDUCATIONINAGRIBUSINESSANDFOODINDUSTRYMANAGEMENTWWW.AGECON.PURDUE.EDUAGRIBUSINESSEAEOUContactLuannaDeMay765494-4270luannapurdue.edu 22SEEDWORLD.COMASYSTEMSAPPROACHTOCORNANDSOYBEANSLARGESEEDCOMPANIESaretakingapageoutothesmallerguysbookastheybecomemuchmoreinvestedintheircustomersoperationsdevelopingprogramsandinitiativesdesignedtoprovideagronomyandstewardshipadviceasanaddedbenefttotheirproducts.OneothebiggesttrendsisocusingmoreonasystemsapproachsaysJohnChamberscorntechnologyleadatMonsantoCompany.Thebiotechtraitsarecertainlyimportantasaoundationbutitsalsohavingexcellentgeneticsbreedingtraitschemistrysolutionsseedtreatmentsaswellastheagronomicpracticesthatgotogethertoormasystemtohelparmersbesuccessul.MonsantosIntegratedFarmingSystemsIFSplatormisdesignedtohelparmersgetmoreromeveryacrebyintegratingthecompanysexpertiseinseedandfeldsciencewithdataanalysisandprecisionequipment.TheIFSiswhereweretakingalookataspeciicarmersfeldandthecharacteristicsothatfeldsaysChambers.Wetakethatinormationandmatchitupwithdatawehaveonourindividualhybridsabouthowtheyperormindierentenvironmentssowecanprovidethearmerwithbetterrecommendationsorhybridselectionaswellasmanagement.TheirstproductromtheIFSplatormisFieldScriptsorcornwhichwaspartothecompanys2013GroundBreakersaprogramthatinvolvesarmersinon-armtestingonewtechnologiespriortotheircommercialization.FieldScriptswastestedby150armersacrossIllinoisIndianaIowaandMinnesotain2013.TheyprovidedtwotothreeyearsohistoricalyieldandsoiltestdatathatwascombinedwithmanylayersoinormationromMonsantoaboutitscornhybridperormance.ThecombinedIttakesmorethantraitstogetagreatcropwhichiswhyseedcompaniesarestartingfromthegroundupwhenspeakingtofarmersabouttheirfarm.Seedcompaniesarechangingthewaytheysellseedbecausetheresmoretofarmerssuccessthangreatgenetics. Convey-AllIndustriesInc.seedhandlingandstoragesystemsaredesignedtomovedeliverandstoreyourseedmorequicklyandsaelywhilemaintainingthehighestseedqualitypossible.Youbeneftromseedhandlingsystemswhichutilizesottouchbelttechnologydesignedtohelpensureyouachievemaximimumproductivityperormanceandmostoallprofts.www.convey-all.comwithConvey-AllIndustriesInc.GROWPROSPERFORALIMITEDTIMEONLYRECEIVEAFREEGIFTVALUEDUPTO300whenyouorderyourcomplimentaryseedhandlinginformationpackageCall1-800-418-9641orregisteratWWW.CONVEY-ALL.COMGIFT 24SEEDWORLD.COMdatawasusedtodevelopindividualizedhybridcornrecommendationsandvariablerateseedingprescriptionsoreachield.TheprocesswasoeredthroughDEKALBdealersanddeliveredviaanapponthearmersiPad.FarmerswillbeabletopurchasetheFieldScriptssystemin2014.AnIFSprogramisbeingdevelopedorsoybeansaswell.Otherlargeseedcompanieshavesimilarprograms.BayerCropSciencepioneeredaprogramcalledRespecttheRotationaninitiativetopromoteher-bicidediversityaswellasreinorcetheprinciplesointegratedweedmanage-mentthroughrotationocropsherbicide-toleranttraitsandusingmultiplemodesoaction.DuPontPioneersIMPACTprogramocusesonprovidinglocalizedsolutionstogrowers.Withsomanyproductsandoptionsavailableintodaysmarketplacethankstoimprovedbreedingandtech-nologyinnovationsgrowersaremuchmorelikelytodemanddataabouthowthoseproductswillperormunderlocalconditionsontheirarm.LocaltestingtohelpgrowersmatchtherightproducttotherightacreistherationalebehindIMPACTIntensivelyManagedProductAdvancementCharacterizationandTraining.Participatingarmcustom-ersallowpre-commercialtrialsonewDuPontPioneerhybridsintheirieldsbeoretheyarecommerciallylaunched.Weretestinganddevelopingthoseproductslocallyandwhenwedothatweunderstandthebestmanagementprac-ticesorthoseinourcustomersspecifcenvironmentssaysReedMayberryDuPontPioneersseniorcornmarketingmanager.ThroughIMPACTtestingandusingDuPontsagronomyscienceswecansaytoourcustomersthatwevebeenliterallyrightdowntheroadtestingtheseproducts.WeknowtherightpopulationthetimingtherowspacingandwecanputallthosepiecestogetherandincreaseproitabilityonthearmwithPioneerproducts.Thatsaprettypowerultool.AwholesystemsapproachhasbeenSyngentasstrategyorseveralyearssaysRossWeikelSyngentasheadosoybeansinNorthAmerica.Aewyearsagoweintegratedourcropprotectionandseedbusinessesbecausewesawthiswasthewayotheutureoragricultureandthattheagronomyandtheinteracesbetweendierenttechnologieswasgoingtobecritical.Itwasimportantorustolookatthird-partytechnologiesandintegratethoseintowhatweweredoingandnottakeaproduct-ocusedviewotheworld.Tohelpgrowersgettothenextleveloproductivitywearegoingtohavetolookathowourproductsworkaspartothewholesystem.AnexampleisaprogramSyngentainitiatedinthewesternU.S.CornBeltthreeyearsagowhichhasdrasticallyhelpedarmersreduceirrigationwateruse.ItsaholisticapproachandinvolvesSyngentairrigationmanuacturersandagriculturalretailersandtogetherwehavecreatedasystemthathasamean-ingulimpactongrowersabilitytoproducethesameamountocornwith25percentlesswatersaysPatSteinerSyngentascornportoliohead.Thecompanyhasalsodevelopedcornrootwormmanagementrecommen-dationstohelpgrowerstakeabroaderapproachtomanagingrootwormintheirfelds.Cornrootwormisasituationtobemanageditsnotaproblemtobesolvedanditrequiresawhole-armlooksaysJillWheelerSyngentaproductleadcom-mercialtraits.Growershavetolookateverythingtheyaregrowingandhowtheyarerotatingtheirieldsandwhattheyareusingonthosefeldseachyear.Wehavebeenpromotingabroad-basedmanagementapproach.CollaborationRequiredTakingawholesystemsapproachtoaddressthecomplexneedsocornandsoybeangrowershasnecessitatedmorecollaborationandcross-licensingbetweenvariouscompaniesotraitsandtechnologies.ThatsprovidingmorelexibilityandoptionsthaneverbeoreandisintheendbetterservinggrowersneedssaysTonyWhiteproductdevelopmentmanagersoybeansystemsorMonsanto.Itcomesdowntowhatthegrowersarelookingoranditheresvalueinothercompaniescarryingatraitthenthatsprobablysomethingweshouldcontinuetostriveorandthatsthedirectionweretakingatthispointintimehesays.Themultipletraitsgeneticschem-istriesandtechnologiesavailableincornandsoybeanstodayhavealsomeantthatsmallerindependentseedcompanieshavemoreoanedgethantheyusedtohavesaysTimWelbanksleadagrono-mistatMaizexSeeds.Havingaccesstoallthepreerredtraitsandtechnolo-gieshasputusinanattractivepositionbecausewevegotabroaderoeringwithreallygoodgeneticssaysWelbanks.Wereabletosub-licenseandhavethataccessversuswhenyoureinabrandyouarestuckwithwhatyouvegotaccessto.Asmallcompanythatsnimblelikewearecanrollthatoutandprovidemoreoptionstoourcustomerstoimprovetheirproftability.Withsuchawidearrayoavailableproductscomesacertainamountoconusionsogrowersareincreasinglyturningtoseedcompaniesortheinormationtheyneedtomakeinormeddecisionsaboutwhichproductsbestfttheirneeds.WesortthroughsomeotheconusionorourcustomerssaysRandyWilkenpresidentoProHarvestSeedsinAshkumIll.anindependentseedcompanythatsbeeninbusinessorover50years.Abigpartothecompanysrolethesedaysisadvisingcustomersnotjustaboutspecifcproductsbutalsoaboutproperstewardshipothem.Theseproductshaveprovidedahugevalueintermsoweedcontrolandinsectcontrolsincetheirintroductionandnowwerestartingtolearnhowtobevigilantinusingallthosetechnologiessowedontlosethemhesays.AngelaLovellAfewyearsagoweintegratedourcropprotectionandseedbusinessesbecausewesawthiswasthewayofthefutureforagricultureandthattheagronomyandtheinterfacesbetweendifferenttechnologieswasgoingtobecritical.RossWeikel 26SEEDWORLD.COMINTERNATIONALAGRICULTURALDEVELOPMENTBYDENNISTHOMPSONExpandingBusinessInternationallyREGIONALCOMPANIESinditnecessarytonotonlycompetewithpeerregionalcompaniesbutalsowell-establishedmultinationals.Yetopportunitiespresentthemselvesnotwithoutchallengestobeexploredandcultivatedtoexpandbeyondexistinghard-earnedmarkets.SimplyexpandingthebusinesstosellintoadditionalU.S.geographiesorinternationalmarketsmightsoundlikeaneasyfxbutrestassureditisnotlikelytobethateasy.NorwillsuccessbeassuredJumpingintotheinternationalbusi-nessarenaisnotortheaintoheart.Howevertodosocertainlywouldnotsuggestoolhardiness.Eitherthesourriskoailureorthesweetrewardosuccesscouldprevail.DoesyourcurrentbusinessmodelhaveprovisionstoaccommodateaninternationalcomponentHowhardyisyourappetiteorriskoailureConsiderthepossibilitiescareullyandrealistically.YearsosuccessulU.S.businessexperiencepartneredwithaproductlinecontainingsuperiorgeneticsandtechnol-ogypackagesaloneislikelytoallshortaspreparationorasustainedentryintotheinternationalarena.Boringintotheinnercoreoonesselandcompanyperhapswouldbeagoodfrstorderobusiness.Nextmightbetoconsidertheknownexternalhurdlestobeencountered.Thenshittoadiscoverymodetoidentiyadditionalinternalandexternalbarriers.Ultimatelypreparetodealrealisticallywiththeeconomiceasibilityaspectsopotentialbusinessmodelsthatsurace.Howmightoneidentiyandselectafttingglobalregionorcandidatecoun-tryWillitbeagooditwiththecur-rententerpriseandworthyoin-depthinvestigationWhatmightdrawyoutoacertainareaCoulditbethatakeenbusinesssensebasedonexperiencealongwithsolidknowledgeandsoundinor-mationsuggestsyourproductwillulfllunmetdemandoanincreasingmiddleclassDoesthelureoagivenpeopleorDENNISTHOMPSONISDEDICATEDTODELIVERINGSOLUTIONSANDEMPOWERINGPEOPLEANDORGANIZATIONSTOSOLVECOMPLEXPROBLEMSRELATEDTOINTERNATIONALAGRICULTURALDEVELOPMENTANDGLOBALFOODSECURITY.HISCAREEREXPERIENCEANDINTERNATIONALCREDENTIALSINCLUDEEXTENSIONEDUCATIONAGRONOMYANDADMINISTRATION.regionsimplyspeaktoyouonacompassionateorromanticlevelMaybeyouvedevelopedlocalcontactsthatappeartobeintheknowandwhoseassistancemayprovidesomeperceivedadvan-tageinthemarketIssuessuchasthesemeritsoul-searchingattheverydeepestpersonallevel.Howwillonegoaboutcollectingandinterpretingneededin-countryinormationaboutapplicablegovernmentalruleslawsregulationsagenciesandprogramsInormationtranspar-encymaybeatalevellowerthanonehasbeenaccustomedto.Dierenceinlanguagesocialcustomculturalpracticebusinesspracticeandthelegalsystemmayhavetobeovercome.CananappropriatelevelointellectualpropertyrightsprotectionTherearemanyquestionstobeansweredbeforeenteringintoanewmarketplace. JANUARY201427beattainedLongdistancesanddieringtimezonesmaycreatechallenges.WhowillconducttheduediligenceinvestigationItsunlikelymanycouldaccomplishthemyriadnecessarytasksaloneorevenasamemberoaU.S.expe-riencedteam.Toexpectthegoodortuneoidentiyinganindividualhavingtheknowledgeexpertiseandexperiencenec-essarytoprovideanaccuratein-countrypicturesetinameaningulcontextoryourcompanymightbepresumptuous.Howmanyothersandinwhatdisci-plinesmightbeneededtohelpcollectandinterpretcriticalinormationaboutthecountryointerestHowmuchtrustandaithneedbeplacedinrelativelyneworcasualacquaintancesAtyourinnercorelevelhowmuchaithareyouwill-ingtoplaceinothersandwhatcriteriawouldbeusedtoselectthemHowpru-dentmightthisactionbeAnoten-citedhurdleencounteredwhenintroducingnewvarietiesorbrandsinnon-U.S.countriesisnothavingaullgraspandsolidunderstandingoapplica-bleofcialvarietyacceptanceorapprovalprograms.Someprogramsmaynotbewellcoordinatedwithcropproductionorcommercecycles.Missingasimpledead-lineorailingtomeetavagueeligibilityrequirementmaydelaytheapprovalpro-cess.Delayscouldcascadeovermultiplesalescycles.Companiesmightbesubjecttomultipleofcialprogramsastheymayexistatanationalregionalorlocallevel.Itisimportanttoquicklylearnwhichprogramsapplytogivenseedstockinorderadjustplansaccordingly.Rulewaiv-ersandexemptionstobegrantedsimplytoaccommodateyourbusinessneedsmaybehardtocomeby.ResearchwillberequiredmuchresearchDontocussolelyonagronomicormarketdevelopmentissueswithinthegeographybeingstudied.Studytheattitudesandaptitudespresentwithinthecompanytodayandassesswhethertheywillbeanassetorliabilityintheuture.Newquestionswillsuraceandbeganswers.Preparetoreceivesurprises.IthegoalmightbetocreateretailawarenessandarmerdemandornamedvarietiesorbrandedseedproductswoulditbepermittedinthecountryandwouldarmersbelikelytoacceptthebusinessmodelWouldanetworkoarmerdeal-ersretailoutletsorlendinginstitutionsbeacceptedpracticalandeectiveWhatithebusinessplanistosimplyocusonexportingseedtoanin-countrydistributorretailerorarmerMightthisbeabetteroptionthanestablishinganentirelyneworganizationinaoreigncountryWhatlegalormobusinesscanorshouldbeestablishedWhatmakesagivenpotentialmarketattractiveIsitpresentlyunder-servedIsitparticularlylucrativeIsitgrowingHowlargemightitbecomeovertimeMighttherebeothernewplayerscontemplatingentryintothismarketatthistimeasareyouWillthemarketsupportyouandotherpotentialnewentrantssidebysidewiththosecompa-niesalreadywellestablishedGraduallythebroadscopeotheresearchphasewillbegintonarrowthusallowingoramorereinedanddeep-probingfnalresearcheort.Newideaswillsurace.Dedicatedbusiness-plan-ningactivitiescancommence.Variousbusinessmodelswillevolveandcanbeevaluated.Financialprojectionscanbeassembled.Economiceasibilitystudiescanbeperormed.Beorelaunchinganimplementa-tionplantakeonelongfnallookacrosstheullrangeoreasonsthatseemtosupportadecisiontodelveintointerna-tionalbusiness.Maintainapropercon-textwhileassessingthemotivationtomoveorward.Fullyconsidertheassoci-atedrisksandrewardsnotonlyortheinternationalventurebutalsothepossi-bleimpactonthecoredomesticbusinessenterprise.Considertherisksandrewardsonebyone.Considertheminthewhole.Theunderlyingcoredomesticbusinesscouldbecomeimperiledintheeventtheinternationalenterpriseplacesanoverlyburdensomeclaimonthetotalavailablehumanorinancialcapital.Thiscouldhappenduringacriticaltimeineithertheinternationalordomesticbusinesscycle.Otherthingsconsideredhowwellmightthekeyleadershipteamcopewiththeadditionalemotionalstressesassoci-atedwithaorayintotheinternationalarenaEconomicsandopportunityasideisexpandingbusinessinternationallyreallysomethingyouwanttodoandarecapableodealingwithItisneitheroreverycompanynoreveryone.Agricultureparticularlytheseedindustrysegmentremainsadynamicanddevelopingindustryever-changingandconstantlyevolving.Youplayavitalrole.DoitwellTakeyourtimeandconsidertherisksandbenefts. Therelationshipbetweenthehoneybeeandcommercialagricultureschemicaltoolsisanareawheremanystakeholdersarecollaboratinginanattempttoinvestigatewaysthatwillbetterallowtheseindustrytoolstobeutilizedconcurrentlywithoutcausingharmtobeneficialinsectsorimpactingproduction.Apismelliferathehoneybeeisinherentlylinkedtoagriculturethroughthedependenceofmanycropsonthehoneybeespollinationservices.Atthesametimecommercialagricultureisverymuchdependentoncropprotectionproductsinordertoachievethequalityandyieldsneededtofeedanever-growingworldpopulation.Inthepublicarenacommercialagricultureschemicalstoolshavetakenmuchoftheblameforthedeclineinhoneybeehealth.Howevermanyscientistandregulatoryauthorizesthroughoutthecountryagreethatbeehealthisimpactedbyanumberofdifferentfactorsthatareculminatingtocauseadeclineinhealth.FurthermoreithasbeenstatedbymanyresearchersthatthecurrentstateofknowledgeonhoneybeeheathistrulyinitsinfancyandmanyoftheworldsleadingresearchcommunitiesQUICKFACTThebenefitofallotherpollinatorstoU.S.agricultureisestimatedbetween4.1and6.7billionannually.OverthecourseofSeedWorldsProtectingPollinatorsserieswehavediscussedthecurrentstateofhoneybeehealththemanystressorsimpactinghoneybeesaswellthedifferentinitiativesbothfromtheseedindustryandnon-industrythatarebeingundertakentoimprovethehealthofhoneybeecoloniesacrossthecountry.InthefinalinstallmentoftheProtectingPollinatorsserieswewillexaminethecurrentinitiativesaimedtowardsimprovingtherelationshipofhoneybeesandcropprotectionproducts.protectingpollinatorsSCIENCEANDSTEWARDSHIPareinthebeginningstagesofcomingtogethertodevelopsolutionstobetterthelandscapeforboththeseirreplaceablepollinatorsaswellasthecountrysagriculturalproducersandbeekeepers.CURRENTRESEARCHINITIATIVESCropprotectantproductsundergoextensivetestingbeforebeingregulatedforcommercialuse.HoweverVickiWojclkresearchdirectorwiththePollinatorPartnershiptheworldslargestorganizationdevotedexclusivelytopollinatorconservationsaysthatamajorfactorinthisresearchareaisthatmostoftheseproductsarenotrequiredtobetestedinconjunctionwitheachotherwhichisanenormousfactorinunderstandinghowtheyimpactnon-targetorganisms.IntermsofthesynergisticeffectofcropprotectantsthereisdefinitelyadeficitinourunderstandingandweasanindustryaredefinitelyatastartingpointsaysWojcik.Theseresearchavenuesalsointersectwithregulationwhichissometimesdifficultbecausemuchofthescienceinthisareaisinconclusiverightnow.Itisaverydifficultlandscapewhichmakesfindingthesecomplexanswersevenmorechallenging.SupportedbyQUICKFACTCropprotectantproductsundergoextensivetestingbeforebeingregulatedforcommercialuse.28SEEDWORLD.COM Aschallengingastheresearchmaybestakeholderscontinuetopressforwarddeterminedtofindtheanswersandreal-lifesolutions.Weneedtoknowwhattherealisticconditionsoftheseverylow-levelchronicpesticideexposuresare.HowisthataffectingthebeespollinationtheirabilitytofindflowersandtoreproduceaddsWojcik.Thisresearchiscertainlybeingdonebutitisaveryslowanddifficultprocess.ADVANCINGTECHNOLOGIESPollinatorsfacethegreatestthreatsfrompesticideswhentheycomeindirectcontactwiththeproductoritsresiduesandthemostcommonplacethatthisinteractionoccursisataflower.Pesticidesarenevertobeappliedduringbloombutdriftfromanapplicationsitethatisnotinbloomontoadjacentareasthatdohavebloomcanoccurthisisthedominantcauseofbeepoisoningsandkills.Havingaseedthatistreatedasopposedtomoretraditionalaerialmodesofcropprotectantsshouldcreateasaferenvironmentforpollinatorsbecausethereisnosprayinginvolvedandexposuretodriftandnon-targeteffectsshouldbereducedexplainsWojcik.Althoughneonicotinoidinsecticidesmaygetabadrapmanyindustryprofessionalsseetheiruseashavingrevolutionizedtheabilitytocontroldamagingpestsinamoreenvironmentally-friendlywaycomparedtothealternatives.Agriculturechemicalcompaniesarealwayssearchingforroutestoimproveanddoawaywithanyresidualeffectsandneonicotinodsarenoexception.Therewasanissuewiththelubricantpowderthathelpsthetreatedseedcomeoutofthehopper.ItwasabsorbingmostofthecropprotectantcontentandthencausingittobecomeairbornesaysWojcik.Remedyingthisunintendedcircumstanceisanurgentneedaspresentlytreatedseedsarebehavingmuchinthesamewaythataerialapplicationsandthedriftissuestheywereintendedtoremovedo.Seedlubricantpowderssuchastalcandgraphitearecommonlyaddedtofacilitateanevenflowofseedsthroughtheplanterandthiscanincreasethetotalamountofdustinsidetheplanter.Honeybeesmaypotentiallycontactseeddustparticleswhentheplanter-emitteddustisairborneorafterdepositiononvegetationorothersurfaces.ThePollinatorPartnershiprecentlyawardedagranttotheCornDustResearchConsortiumtoenlistitsexpertiseinresearchingthisissue.BeekeepersinOhioandacrossthecountryhavebeenhitbycolonylosses.ManyfactorshavecontributedtothoselossesdiseasesmitesandnutritionPollinatorsfacethegreatestthreatsfrompesticideswhentheycomeindirectcontactwiththeproductoritsresiduesandthemostcommonplacethatthisinteractionoccursisataflower.VickiWojcikAboveBloomingstripsinfrontoftheBayerBeeCareCenterinMonheimGermany.RightBayerCropScienceU.S.CEOJimBlomecutstheribbonattheopeningofthebeehealthresearchfacilityinClaytonNC.JANUARY201429 30SEEDWORLD.COMbutinsecticidalseedtreatmentdustemanatingfromplantershasthepotentialtoincreasecolonylossexplainsReedJohnsonassistantprofessorfromOhioStateUniversity.TheresearchbytheCDRCwillhelpusunderstandhowbeesinOhiocomeintocontactwiththispotentiallydeadlydustandallowustoidentifymanagementpracticesthatcouldreducebeesexposure.Theinitialgoalofthisstudyistodevelopagreaterunderstandingoftheusebybeesoffloweringcovercropsandweedsinandaroundcornfieldsduringspringplantingseasonandhowthisisinfluencedbyvegetationmanagementpractices.Throughthisstudyparticipantsarealsoworkingtodeveloprecommendationsforbestmanagementpracticesthatgrowerscanfollowinordertominimizeexposureforforaginghoneybeestoseeddustwhilemaintainingasmuchforageforhoneybeesaspossible.ResearcherswillalsobeevaluatingtheeffectivenessofanewseedlubricantproductfromBayerCropSciencebymeasuringdepositionlevelsforpesticidedustinandaroundfieldswhencommerciallyavailableneonicotinoid-treatedcornseedproductsareplantedusingthisnewproductincomparisontotheindustrysstandardlubricants.WeareworkingtodevelopareplacementforthetalcandgraphiteusedbygrowersinpneumaticplanterssaysBillHairstondirectorofproductdevelopmentwithBayerCropScience.Thesecurrentlubricantshelpreducefrictionandimproveuniformityofplantingbuttheycanincreasetheamountofdustreleasedfromplanterexhaustandraisethepotentialforunwantedexposureofseedtreatmentproducttohoneybees.ThenewBayerfluencyagentwhichismadeofapolyethylenewaxsubstratewasshowninlabtestingtosignificantlydecreasedustemissionsfromplantersduringplanting.ThroughoutthecreationprocessBayerconductedlarge-scalefieldstudiescoveringmorethan40000acresthroughoutNorthAmericawithgrowersandincollaborationwithmajorplantermanufacturersintheUnitedStatesandCanada.Throughthisstudyitwasnotedthattherewasa90percentreductionintotaldustemissionsversusthecurrentlyusedtalcagent.Incomparisontothegraphiteagenttherewasa60percentdustemissionreduction.BayerCropSciencelikemanyagcompanieshasbeenworkingSeveralresearchprojectsareunderwaytobetterunderstandthehabitsofpollinatorsandhowtheymightcomeincontactwithcropprotectionproducts.QUICKFACTitwasnotedthattherewasa90percentreductionintotaldustemissionsversusthecurrentlyusedtalcagent JANUARY201431SupportedbyTACKLINGHONEYBEEHEALTHBayerCropSciencehasaninherentinterestinpromotingandpreservingbeehealthandtheytrulyunderstandtheimportantrolehoneybeepollinationplaysinsustainableagriculture.TofurtheritscommitmenttoassistingtheindustryinimprovinghoneybeehealthBayerwillopenaNorthAmericanBeeCareCenterin2014inResearchTriangleParkN.C.The6000square-footfacilitywillbringtogethersignificanttechnologicalscientificandacademicresourcestopromotehoneybeehealththroughresearchandcollaboration.TheBayerBeeCareCenterisjustthelatestexampleofBayers25-yearcommitmenttobeehealthsaysRobynKneenwholeadsBayerCropSciencesNorthAmericanBeeCareprogram.AspollinatorshoneybeesplayacriticalroleinsustainableagricultureandthenewcenterwillbeusedtoconductresearchintothemultiplecausesaffectingbeehealthincludingparasitesliketheVarroamiteaswellotherpredatorsdiseasesandenvironmentalstressors.BayersnewNorthAmericanBeeCareCenteristhesecondestablishedbythecompanytopromotebeehealth.In2012BayerCropScienceestablisheditsglobalBeeCareCenteratthecompanysheadquarterscampusinMonheimGermany.UndertheBayerBeeCareprogramthecompanyhasestablishedpartnershipsandcollaborationswithkeyscientificinstitutesandresearchcentersinmanycountriesaroundtheglobe.Bayerbelievesthatanongoingdialoguewithindustrypartnersisessentialtoestablishsustainablesolutionstoenhancebeehealth.ThenewBeeCareCenterwillserveasascientificandcommunicationplatformtoconsolidateexistingandfuturebeehealthprojectsandwillalsofosterinformationsharingandprovideasettingfordiscussionandnewideas.WeareproudtoopenourBeeCareCenterwhichwillhelpensurethatthehard-workingbeneficialhoneybeecancontinuetothriveandprovidepollinationforfoodsthatweenjoyeachdaysaysDickRogersapiaristandmanagerofBayersNorthAmericanBeeCareCenter.ThroughthisfacilityandBayersBeeCareProgramwearecommittedtoeducatingthepubliconthevitalrolebeesplayinourbackyardsourcommunitiesourcropfieldsandinourworld.HealthypollinatorsareincrediblyimportantincreatingandmaintaininganutritiousandsustainablefoodsupplyandweareexcitedaboutthestridethatBayerwillandisalreadymakinginprotectingglobalbeehealth.toimprovedustcontrolforanumberofyearsthroughproductformulationsmodificationofseeddrillersandcontinuoustestingofvariousapplicationtechniquesinordertofindthebestpracticesforlimitingdust-off.Wehavebeenworkingwithplantermanufacturersandhopetointroducethisproductforthe2014plantingseasonsaysHairston.PRODUCTSTEWARDSHIPAlongwithproductdevelopmentandsearchingforimprovedscienceanumberofinitiativesareunderwayintheareasofbestmanagementpracticesandproductstewardship.WeareseeinganumberofinitiativescomingforwardfromalldifferentstakeholdersaddressingstewardshipandbestmanagementcontinuesWojcik.Wealwaysstresscriticallyassessingtheneedtoapplytheproductfirstbutwealsounderstandthecomplexinterplaybetweenprotectingandpromotingbeneficialinsectsandpreventingcropdamagefrompests.Althoughanswersmaynotbecomingtolightasquicklyassomewouldlikethereiscertainlynodoubtthattheindustryisadvancingonanumberoffrontstowardssolutionsthatwillbetterhoneybeehealthandatthesametimeallowfarmerstheabilitytoproduceyieldsthataredemandedbyourworldsgrowingpopulation. 2013MeridianManufacturingInc.RegisteredTrademarksUsedUnderLicense.www.meridianmfg.costoreormoveMeridianSmoothWallandGalvanizedbinsofferyouindustryleadingqualityandversatilestoragecapacity.WhileourAugersandConveyorsallowforsafeandquickmovementofseedsoyoucangetbackontheeldfaster. Afeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ConrmingSeedOrdersSTRATEGYAfeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.JUSTASKANYseedtechnologistorseedlabworkerandtheywilltellyouwhyseedtestingisoneofthemostimportanttoolsinaseedretailerstoolboxtoday.WHYISSEEDTESTINGIMPORTANTSeedtestingismoreimportantthaneverbeforebecausethepriceofseedcornasanexampleissohigh.SeedcompanieswantaccurateinformationonthatseedbagsotheycanmakesurethefarmertheyselltheseedtoisgettingwhattheypaidforsaysNealFosterpresidentoftheSocietyofCommercialSeedTechnologists.Formanyyearsseedtestinghasbeencriticaltocustomersfarmersseedcompaniesgreenhousesetc.toknowwhattheyarepurchasing.Itisimportanttoseedcompaniestoidentifywhichseedlotsareofhighqualityandhopefullyofhighvigor.IthinkseedtestingismoreimportantthaneverbeforebecauseevenmoreisridingontheseedbeinghighqualityandbeingofthepropergeneticssaysMichaelStahrmanageroftheIowaStateUniversitySeedLaboratory.InthecaseofcornforinstancefarmerspayalotofmoneyfortheprotectiongivenbytheseveralbiotechtraitsofSeedTestingEnsuringItisWhatYouSayItIsSmartStaxandalsoforthesuperiorgeneticsthatimprovesyieldprotectsagainstdroughtpreventslodgingandhelpsinanumberofotherways.Itisnotjustjustifyingthecostofthesesuperiorseedproductsbutalsomakingbestusesofotherinputssuchasfertilizerfuelseedtreatmentsandherbicides.ThereisnoquestionthatseedtestingisbecomingmoreimportantsaysBeniKaufmansecretarygeneraloftheInternationalSeedTestingAssociation.Weneedtoensurethequalityoftheseedsfarmersareputtingintotheground.Thereforeseedtestingisacriticalpartoftheseedindustryschallengeoffeedingtheworld.Ananalystevaluatesasmallseededspeciesonrolledpapertowels.SEEDTESTINGISAVALUABLETOOLFORPROTECTINGFARMERSSEEDINVESTMENTSANDISRAPIDLYBECOMINGONEOFTHEMOSTIMPORTANTRESOURCESAVAILABLETOGROWERS.SEEDRETAILERSNEEDTOENSURETHEYRESPREADINGTHISMESSAGETOTHEIRCUSTOMERS.34SEEDWORLD.COM KNOWYOURTESTSSeedtestingcanansweravarietyofquestionsandretailersneedtoknowwhichtestsareavailabledependingonthegrowersneeds.becapableofcontinuinggrowthandcompletingtheirlifecycleunderawiderangeofeldconditions.Generallyseedsstarttolosevigorbeforetheylosetheirabilitytogerminatethereforevigortestingisanimportantpracticeinseedproductionprogramsstatesthebulletin.Testingforvigoradversegrowingconditionssimilartothosewhichmayoccurintheeld.SeedsmaybeclassiedasviableinagerminationtestwhichprovidesoptimumtemperaturemoistureandlightconditionstothegrowingseedlingshowevertheymaynotJANUARY201435QUESTIONRECOMMENDEDTESTIstheseedoftherightvarietyVarietalIDtestsIsitgeneticallypureGeneticpuritytestsDoesitcontaintherighttraitsTraitpuritytestsIsthereadventitiouspresenceofunintendedGMseedAPGMOtestsIsitphysicallypurefreefromdebrisorinertmatterPuritytestsIstheseedfreefromdiseaseandpathogensSeedhealthtestsIstheseedvigorousColdtestacceleratedagingtestHowwellwillitgerminateWarmtesttetrazoliumtestTwovigorlevelsofcorninatraycoldtest.SEEDTESTINGISACRITICALPARTOFTHESEEDINDUSTRYSCHALLENGEOFFEEDINGTHEWORLD.BENKAUFMANBACKTOTHEBASICSWiththeincreasedincidenceofdroughtandoodinginrecentyearsenvironmentalfactorsfarmerscantcontrolseedtestinggivesfarmersoneaspecttheycancontrol.Althoughtheseedtestingmethodsusedarecontinuouslyevolvingindustryprofessionalsagreethevigortestisstilloneofthemostimportanttestsfarmersshouldconsider.AccordingtoatechnicalbulletinfromtheOregonStateUniversitySeedLaboratoryvigortestingdoesnotonlymeasurethepercentageofviableseedinasampleitalsoreectstheabilityofthoseseedstoproducenormalseedlingsunderlessthanoptimumor ConrmingSeedOrders36SEEDWORLD.COMbecomesmoreimportantforcarryoverseedsespeciallyifseedswerestoredunderunknownconditionsorunderunfavorablestorageconditions.Seedvigortestingisalsousedasanindicatorofthestoragepotentialofaseedlotandinrankingvariousseedlotswithdifferentqualities.IMPACTONFARMERSThebiggestbeneciaryofseedtestingisthefarmer-customer.Oneofthebest-sellingfeaturesaseedretailerhasisbeingabletosaythattheproducttheyaresellingiswhattheysayitisandthatitsgoingtoperformthewaytheysayitis.Therecentdevelopmentofhigh-speedseedcounterssomeofwhichalsohaveimagingcapabilitiesishavingahugeimpactongrowerstoday.Theimagingcapabilitieshavethepotentialfordeterminingthebreakdownofsizesofseedselectronicallyinadditiontotraditionalmethodsandrefuge-in-a-bagRIBproductsthatmaybeusedtodeterminethepercentageofrefugeproductinasample.ForcornfarmersRIBcornhasalreadyimpactedfarmers.SeedcompanieshavedoneagoodjobensuringthattheproperamountofrefugecornispresentineachbagorbulkbinofRIBcornbutsincethisthereisnowRIBcornthatisfarmer-AseedtechnologistplantscornonatrayforherbicidebioassaytestingofcornthatissupposedtobeLibertyLink.SEEDTESTINGVERIFIESTHATSEEDSAREWHATISLISTEDONTHEBAGWHETHERA50-POUNDBAGOFSOYBEANSORASMALLPACKETOFVEGETABLESEEDS.MICHEALSTAHR JANUARY201437returnedorotherwisecarriedoverseedtestingallowsseedcompaniestoensurethatbothportionsofRIBcornmaintainshighqualityandvigorsaysStahr.Withtherapidreleaseofnewtraitsinthemarketplaceseedtestingiskeepingupwiththetechnologyandadoptingnewmethodsthatallowformoreefcientandaccuratetesting.TheuseofsinglenucleotidepolymorphismorSNPtestingandevennewerhigh-techmethodsallowsseedcompaniestodetectevenmoreaspectsofseedsandinamoreefcientmannerwhichallowsseedcompaniestoprovidefarmerswithevenmoretraitsbiotechandotherwisesaysStahr.Anotherpayoffforthefarmeristhatbyknowingthequalityoftheseedtheyintendtoputinthegroundtheycandeterminetheproperseedingratetogettheuniformplantstandthattheydesire.UniformplantstandisbenecialforanumberofreasonsItwillresultinaneventhickcanopywhichwillcompetewithweedstherebyhelpingwithweedcontrol.Aheavierstandmeansdecreasedtilleringwhichmeanscropowersandheadsoutuniformlyallowingforbettermanagementofherbicideandfungicideapplications.Propertimingoftheseapplicationsiscriticaltotheirsuccessmostparticularlywithfungicides.Byencouragingfarmerstospendafewdollarsnowretailerscanpotentiallyhelpthemsaveorgainthousandsofdollarsincropbyreducingcropinputsoratleastensuringthebestchanceofsuccessbyapplyingatproperandevenstagingandgainyieldfromathickevenhealthycropstand.SHARINGTHEMESSAGEWhatshouldseedretailersbetellingtheirfarmercustomersaboutseedtestingtodayStahrsaysitsaprettysimplemessage.Seedtestingveriesthatseedsarewhatislistedonthebagwhethera50-poundbagofsoybeansorasmallpacketofvegetableseedshesays.Beforesoybeanswithbiotechtraitscamealongmyfather-in-lawusedtotestsoybeanseedsharvestedthepreviousfallintoawetdishtowelforafewdaystoseehowwelltheysprouted.Thismethisneedsbackwhenseedbeanswereprettyinexpensivebutnowadayssoybeanswithtolerancetoherbicidesandwithimprovementssuchashigherlinolenicacidaremuchmoreexpensive.Thereforethefarmerandtheseedcompanywantmoreaccurateinformationabouttheseedlot.Stahrsaystestinghasbecomeextremelyspecializedandfarmersneedtoknowwhattheiroptionsare.Inthecaseofnativespeciesittakesahighlyskilledpurityanalysttoknowthedifferencebetween400ormorespeciesofseedsthatmightbeinaseedsample.Inadditiontoseedcompanyseedlabswhichgenerateaccuratedatatherearealsoprivatelabsandofciallabswhicharenotafliatedwithanyseedcompanyhesays.DIDYOUKNOWAccordingtoStahranumberofthingsabouttodaysseedtestingtechniqueswouldlikelysurprisefarmersandshouldbebettercommunicatedtothem.Inadditiontoplantingonpapertowelsnotkitchenpapertowelssomespeciescanbeplantedoncrepecellulosepaperwhichisprettymuchlargesheetsofdisposablebabydiapershesays.Itmaysoundstrangebutthisproductallowsforhigherthroughputandisfriendliertosomespeciesthanothersubstrates.Stahrsaysseedcompaniesandseedlabsareveryconcernedwithseedlotsbeingproperlysampled.Fourhundredseedsplantedinawarmgerminationtestor200seedsplantedinacoldtesthasbeenstatisticallydeterminedtowellrepresentthousandsofpoundsofseedsifthesamplewasproperlyobtainedhesays.Somethingelsethatfarmersmightnotknowisthatapurityanalysttypicallyhandles2500seedsforapuritytestand25000seedsforanoxiousweedexam.Althoughexaminationofsomegrassspeciescanbeaidedbyusingaseedblowerittakesahighlyskilledpurityanalysttocorrectlyidentifythethousandsofseedsinasample. NOWMORETHANeverconsumersareaskingquestionsaboutarmingandood.Whatistheroleotechnologyandinnova-tionHowdoIknowtheoodImconsumingissaeArearmersandoodcompaniesputtingprotsaheadopublicinterestMistrustisthenormandglobalissuesloomlargeresourcescarcityandwasteoodsecurityandglobaltradeamongothers.Consumersareparticularlyleeryolargecompaniesbelievingthatmassproduc-tioncreatesmoreopportunityorerrorthatindustrial-izedoodproductionisinherentlyimpersonalandthatbigcompanieswillputprotsaheadopublicinterest.Todaysskepticalconsumersimplywantsauthen-tictransparencyandtoknowthatcompaniessharetheirvalues.Thatsrefectedinourlong-termresearchBreakingThroughGrowingConsumerSkepticismNewResearchOffersRoadmapforTrust-BuildingTransparencyCharlieArnotCEOofTheCenterforFoodIntegritySEEDWORLD.COM38andemphasizedinourearly2013ocusgroupscon-ductedinLosAngelesBostonandMinneapoliswhereweaskedparticipantsspecicallyaboutbiotechnology.Aterlearningthatgeneticallymodiiedoodshavebeenongrocerystoreshelvesornearlytwodec-adesawomanromLosAngelesrespondedThisisbeyondscarytome.IeellikeIvebeendeceived.WhywerenttheyprovidingmoreinormationallalongaboutwhatImeatingHercommentisnotunusual.Todaysenvironmentisonewhereshoppersacemoreangstintheaislesrettingoverhowtospendtheirooddollars.WhichoodshavebeengeneticallymodiedIsorganicsaerandhealthierthanconventionallyraisedoodShouldIbuyoodswithingredientsIcantpronounceWeseeconsumeralienationromagricultureandtheoodsystemexpressedthroughconcernsaboutnutritionoodsaetyaordabilityenvironmentalsustainabilitywellbeingandotherissues.Thestakesarehigherthaneverbeoreeventhoughsomearguethatbuildingandmaintainingpublictrustisaworthygoalbutnotrelevanttosuccessinbusiness.Thisoutdatednotionailstorecognizethenan-cialbenetomaintainingthetrustostakeholderswhocandeterminethelevelosociallicenseorsocialcontrolanorganizationenjoys.Asociallicenseistheprivilegeooperatingwithminimalormalizedrestrictionslegislationlitigationregulationormarketmandatesbasedonmaintainingpublictrustbydoingwhatsright. JANUARY201439SourceTheCenterforFoodIntegrity2013ConsumerTrustintheFoodSystemResearchEveryorganizationnomatterhowlargeorsmalloperateswithsomelevelosociallicense.Organizationsaregrantedasociallicensewhentheyoperateinawaythatisconsistentwiththeethicsvaluesandexpectationsotheirstakeholders.Oncelosteitherthroughasingleeventoraseriesoeventsthatreduceoreliminatestakeholdertrustsociallicenseisreplacedwithsocialcontrolorregulationlegislationlitigationormarketmandatesdesignedtocompeltheorganizationtoperormtotheexpectationsoitsstakeholders.Operatingwithasociallicensemeansmorefex-ibilityandlowercost.Operatingwithahighdegreeosocialcontrolincreasescostsreducesoperationalfexibilityandincreasesbureaucraticcompliance.Thesurvivalotheagricultureandoodindustriesboilsdowntobuildingtrust.Inearlierresearchcon-sumerstoldustheytrustarmersbutarentsuretheytrustarming.Tomaintainsociallicensewehavetotranserthetrustoindividualstothesystemsweuseinoodandagriculture.Trust-BuildingTransparencyCFIspentseveralyearsresearchingtheelementsotrustandhoweachelementcontributestobuild-ingtrust.Ourpeer-reviewedandpublishedmodelorbuildingtrustshowsthatcommunicatingsharedvaluesisthreetovetimesmoreimportanttocon-sumersthandemonstratingtechnicalskills.Wecantcontinuetorelyonsimplyeducatingthepublicusingscienceandeconomicsourlongtimego-tostrategy.Itsaboutchangingthedialogueanddemonstratingtoourstakeholdersthatwesharetheirvaluesandaredoingtherightthingsortherightreasons.Itboilsdowntoauthentictransparencyreduc-ingtheearotheunknownandcreatingaplatormorbuildingtrust.Butwhatconstitutesauthentictrans-parencyCFIs2013researchdenesTrust-BuildingTransparencyandprovidesaroadmaportheagricul-tureandoodindustries.Ithelpstorstunderstandwhenandhowwelostthetrustotheconsumingpublichowtheagricul-tureandoodindustriesgottoaplacewheretheyreorcedtodeendthebusinessoputtingsaeaordableoodonamiliestables.Consumerattitudeshavechangeddramaticallyoverthepast45years.Sincethelate1960seventsrangingromtheVietnamWarassassinationsandpoliticalscandalstooilspillsandthenancialindustrymeltdownhavecontributedtoanAmericanmindsetomistrustoinstitutions.Duringthatsameperiodconsolidationintegra-tionandtechnologicaladvanceshaveincreasinglyresultedinoodbeingviewedasaninstitution.Thechangeinsizeandscaleotodaysarmstheuseoadvancedtechnologyandnon-amilylaborallcontrib-utetotheperceptionthatarmsarebigbusinessandperhapsnotworthyothetrusthistoricallyenjoyedbyarmers.MoreotodaysarmsarecorporatearmsThechangeinsizeandscaleoftodaysfarmstheuseofadvancedtechnologyandnon-familylaborallcontributetotheperceptionthatfarmsarebigbusinessandperhapsnotworthyofthetrusthistoricallyenjoyedbyfarmers. DISCOTMFilmCoatLiquids-lowdustoffandexcellentplantabilityEncrustingPelleting-seedbuilduptoimproveplantabilityDisinfection-cleanseedsforhealthyplantsPriming-increasespeedanduniformityofgerminationAdditives-enhanceplanthealthandincreasedyieldsINCOTECyourreliablepartnerinprovidingcomprehensivesolutionstoallyourseedneedsGettingthemostoutofyourseedwww.incotec.com 42SEEDWORLD.COMoractoryarmsaccordingtopublicsurveysandthepublicdoesntlikeit.Askthemtodefnethosephrasesandtheanswersarealloverthemapbutperceptionisreality.Whiletheapplicationoscienceandinnovationhavemadeoodsaermoreaordableandmoreavailablethaneverbeorethesesameadvancementsnowueltheculturaltideomistrust-ingbigoodandthesciencethatcomeswithit.Consumershavebeenaskingormoretransparencyasanimportantsteptoovercomingthebigisbadbiasbutupuntilnowtransparencyhasntbeenwelldefned.DeningTransparencyInour2013researchopinion-leadingconsumersandthosemostconcernedaboutoodissueshaveprovidedcleardirectiononexactlywhatwecandotoovercometheirbiasandskepticism.Eectivelyimplementingthisnewmodelwillhelpcompaniesandorganizationsbuildtrustwiththeirstakeholdersandconsumers.CFIidentiiedsevenelementsoitsTrust-BuildingTransparencymodelandtested33attributesothesevenele-mentsinthe2013survey.TheresultsshowthatCFIsdefnitionoTrust-BuildingTransparencyringstruewiththepublic.Morethanhaltherespondentsgaveratingsoeightto10ona10-pointscaleonall33attributes.Moreimportantlywomenandearly-adoptingopinionleaderswhodrivepublicdiscussionooodandarm-ingissuesratedtheelementsoTrust-BuildingTransparencyhigherthanothers.Thesevenelementsotrust-buildingtransparencyare1.MotivationActinamannerthatisethicalandconsistentwithstakeholderinterests.2.DisclosureShareallinormationpubliclybothpositiveandnegative.3.StakeholderParticipationEngagethoseinterestedinyouractivitiesorimpact.4.RelevanceShareinormationstakeholdersdeemrelevant.5.ClarityShareinormationthatiseasilyunderstoodandeasilyobtained.6.CredibilitySharepositiveandnegativeinormationthatsupportsinormedstakeholderdecision-makingandhaveahistoryooperatingwithintegrity.7.AccuracyShareinormationthatistruthulobjectivereli-ableandcomplete.Thestepsthemselvesaresimple.Implementingthemmaybemoreoachallengeorsomecompanieswhoarenotcom-ortableputtingitallonthetable.Butinthisdayandagewithsocialmediaandcellphonevideosanyonecanwatchandreportwhatyoudoanytime.Andgroupsouttounderminetheagricultureandoodindustriesareotenwell-undedwell-organizedandeagertouelthefretocaptureheadlines.Theyrepursuinglitigationpressuringbrandedoodcompaniesandinitiatinglegislationtochangehowthesystemoperates.Agricultureandoodshouldowntheethicalhighgroundbuttheonlywaytoreclaimthatintodayssocietyistobemoretransparent.Thatdoesntmeanyouthrowopenthedoorstoanyonewhen-evertheywanttocomein.Weneedtomanagetheprocesstobemoreaccessibleandprovideinormationthatsrelevantiwearegoingtobuildtrustintodaysenvironment.CharlieArnotYourSeedisinGoodHandsKrauterSolutionsmichaelkrauter-storage.comwww.krautersolutions.comContactusTodayAskforMikeat800-992-2824Climate-ControlledStorageGrowthChambersNewRetrofttedSystemsOurpatent-pendingernstseed.comsalesernstseed.com800-873-3321NativeseedsforRestorationReclamationSustainableLandscapesConservationBiomass 44SEEDWORLD.COMWHEREONTHEWEBTheCFIConsumerTrustintheFoodSystemResearchreportisavailableatwww.foodintegrity.orgresearch.TOP-RATEDATTRIBUTESOFTRUST-BUILDINGTRANSPARENCY1.MotivationsEthicalprinciplesseemtoguidethebehaviorofthecompany.Thecompanyisinterestedinthewell-beingofpeoplelikemenotjustitself.Thecompanywantstobeaccountabletopeoplelikemeforitsactions.Thecompanydoesnotintentionallymisleadpeoplelikeme.Whenmakingdecisionsthecompanytakespublicinterestintoconsiderationratherthanonlyconsideringprofit.2.DisclosureThecompanyisforthcomingwithinformationthatmightbedamagingtothecompanybutimportanttome.Thecompanymakesiteasytofindtheinformationpeoplelikemeneed.Thecompanyprovidesinformationthatisusefultopeoplelikemeformakinginformeddecisions.Thecompanyprovidesinformationthatiswritteninawaytomakeiteasytounderstand.Thecompanyprovidesinformationinatimelyfashiontopeoplelikeme.3.StakeholderParticipationThecompanytakestheopinionsofpeoplelikemeintoaccountwhenmakingdecisions.Thecompanyacknowledgesinputfrompeoplelikeme.Thecompanyexplainswhyitmakesdecisionsthataffectpeoplelikeme.Thecompanyexplainshowitmakesdecisionsthataffectpeoplelikeme.Thecompanyaskstheopinionsofpeoplelikemebeforemakingdecisions.Thecompanyoffersaneasywayformetoprovideinputondecisionsthataffectpeoplelikeme.4.RelevanceThecompanyprovidesinformationthatisrelevanttopeoplelikeme.Thecompanyprovidesinformationthatismeaningfultopeoplelikeme.Thecompanydemonstratesitunderstandswhatinformationisrelevanttopeoplelikeme.ThecompanyinvolvespeoplelikemetohelpidentifytheinformationIneed.5.ClarityThecompanyprovidesinformationthatiseasyforpeoplelikemetounderstand.6.CredibilityThecompanyiswillingtotakeresponsibilitywhenitmakesmistakes.Thecompanyfreelyadmitswhenitmakesmistakes.Thecompanyiswillingtoshareplansforcorrectiveaction.Thecompanyiswillingtoapologizewhenitmakesmistakes.Thecompanydemonstratesitgenuinelycaresaboutissuesimportanttopeoplelikeme.Thecompanyiswillingtoengagecriticsindevelopingcorrectiveactionplans.Thecompanypresentsmorethanonesideofcontroversialissues.7.AccuracyThecompanyprovidesaccurateinformation.Thecompanyprovidesinformationthatisreliable.Thecompanyprovidesinformationthatiscompleteanddoesnotleaveoutimportantinformation.-5--6--7-ACCURACYCREDIBILITYCLARITY7Actinamannerthatisethicalandconsistentwithstakeholderinterests.Sharepubliclyallinormationbothpositiveandnegative.Engagethoseinterestedinyouractivitiesorimpact.Shareinormationthatistruthulobjectivereliableandcomplete.Shareinormationstakeholdersdeemrelevant.Shareinormationthatiseasilyunderstoodandeasilyobtained.Sharepositiveandnegativeinormationthatsupportsinormedstakeholderdecisionmakingandhaveahistoryooperatingwithintegrity.MOTIVATIONS-1--2--3--4-DISCLOSURERELEVANCESTAKEHOLDERPARTICIPATIONElementsofTrust-BuildingTransparencySourceTheCenterforFoodIntegrity EmpoweringyoutodifferentiateprotthriveGreenLeafGeneticsLLCisproudtoprovidehigh-performingAgrisuretraitsanddiversecornandsoybeangermplasmtotheindependentseedcompanymarket.WithGreenLeafyoullhaveAlargeup-to-dateselectionofplantgeneticsAccesstonewproductsandtechnologyassoonastheyreavailableThelatesttraitsfromSyngentaAdviceandfriendlyservicefromexpertsyoutrustCountonGreenLeafforthenewestthemostadvancedthebestforyourcustomers.800.445.0956www.greenleafgenetics.com2013Syngenta.AgrisureGreenLeafGreenLeafGeneticstheAllianceFramePurposeIcontheGreenLeaflogoandtheSyngentalogoaretrademarksofaSyngentaGroupCompany.MW19GL3008-P1513 46SEEDWORLD.COMExploringideasandviewsonallaspectsoftheseedindustry.CEREALSTOCKSRECOVERFoodcommoditymarketsarebecomingmorebalancedandlessprice-volatilethaninrecentyearsthankstoimprovedsuppliesandarecoveryinglobalinventoriesofcerealsaccordingtotheUnitedNationsFoodandAgricultureOrganizationsFoodOutlookreportpublishedinNovember.THEPRICESFORMOSTBASICFOODCOMMODITIESHAVEDECLINEDOVERTHEPASTFEWMONTHS.ThisrelatestoproductionincreasesandtheexpectationthatinthecurrentseasonwewillhavemoreabundantsuppliesmoreexportavailabilitiesandhigherstockssaidDavidHallamdirectorofFAOsTradeandMarketsDivision.Thesharpincreasein2013cerealproductionmostlystemsfromarecoveryofmaizecropsintheUnitedStatesandrecordwheatharvestsinCIScountries.Worldriceproductionin2013isexpectedtogrowonlymodestly.SIZINGUPCROPPROTECTIONWithgrowthof6.2percentTHEU.S.CROPPROTECTIONCHEMICALINDUSTRYISPROJECTEDTOBECOMEAN11-BILLIONMARKETatthedistributorcostofgoodssoldlevelduring2013accordingtotherecentlypublishedreportLeadingDistributorsintheU.S.CropProtectionIndustryAStrategicMarketAnalysisbyglobalconsultingandresearchfirmKlineCompany.Bytrackingtheleading17distributorsthereportcoversmorethan96percentoftotalcropprotectionchemicalsaleswithintheUnitedStates.Salesreportedincludebothprivate-labelcropprotectionchemicalsandadjuvantswhichincludesurfactantsoilswaterconditionersanddriftcontrolagents.Factorsshapingthevalueofthe2013industryincludeslightincreasesincornsoybeanandwheatacresplantedgrowingbiotechnologythroughseedandtraitsandconsolidation.REMOTECONTROLLEDCROPTOOLRothamstedResearchintheUnitedKingdomhasobtainedahigh-performancecamera-equippedradioremotecontrolleddevicecalledanoctocopterthankstofundingfromBritainsBiotechnologyandBiologicalSciencesResearchCouncil.Thecustom-builtequipmentwillenablehigh-throughputcollectionofdatafromexperimentalcropplotsateachoftheInstitutessitesaswellasatcollaboratingorganizationstrials.CollectionofdatawiththismethodwillgiveuniqueperspectivesoncropgrowthandplantfunctioningandwillvastlyextendcapabilitiesforscreeningcropsofdifferentgeneticbackgroundforperformancenutritionstresspathogenanddiseaseresponsesaccordingtoaBBSRCspokesperson.Theoctocopterisaneight-rotorbattery-poweredunmannedaerialvehiclethatstypicallyusedinthefilmindustry.Fourcamerashavebeenaddedtwoofwhichprovidelivefeedstomonitorsontheground.Onecamerawhichcanshootvideosandstillpicturespointsforwardonafixedmountingandisusedtoidentifywheretheoctocopterisflyingandcontrolitsdirection.Theremainingcamerasareahigh-definitionRGBcameraathermalinfraredcameraandahyperspectralcameraallmountedonastabilizedplatformthatcanbetiltedremotelyviaatransmitter.ABBSRCspokespersonstatedworld-leadingbioscienceneedsstate-of-artequipment.THISNEWOCTOCOPTERWILLOFFERUNPRECEDENTEDINFORMATIONONCROPGROWTHhelpingtokeeptheU.K.attheforefrontofagriculturalresearch. JANUARY201447PREVENTINGFOODLOSSInNovemberabout230representativesoftheinternationalhorticulturevaluechainandindustryexpertsgatheredatBayerCropSciencesHorticultureSymposiuminGermanytodiscusskeychallengesfacingthehorticulturevaluechain.BayerCropSciencehasanimportantroletoplayinreducingfoodlossatthebeginningofthevaluechainsaidHartmutvanLengerichheadofCropStrategyandPortfolioManagementforCerealsRiceandFungicidesatBayerCropScience.Wehavetofindwaystoreducefoodlossduringcropproductionitselfandpost-harveststagesofthefoodchainmostlyindevelopingcountries.Besidesmoreresearchisneededinthefieldoffoodlossassociatedtotheinternationaltradeasmanyfoodproductsareproducedstoredtransportedprocessedandconsumedindifferentpartsoftheworld.FOCUSONNUTRITIONItisclearthatthewaysinwhichfoodismanagedtodayarefailingtoresultinsufficientimprovementsinnutrition.Themostshockingfactisthatover840millionpeoplestillsufferfromhungertodaydespitethefactthattheworldalreadyproducesenoughfoodforallandwastesone-thirdofitsaidJosGrazianodaSilvadirector-generaloftheUnitedNationsFoodandAgricultureOrganizationatarecenttechnicalmeetingputonbyFAOandtheWorldHealthOrganization.Butthatisonlypartofthestoryhecontinued.Todayoverhalfoftheworldspopulationisaffectedbysomeformofmalnutritionbeithungermicronutrientdeficienciesorexcessiveconsumption.Thetotalamountoffoodproducedbutnotconsumedwouldbeenoughtofeedanadditionaltwobillion.Thetruthofthematteristhattodayconsumersarenotreceivingtherightsignalsfromcurrentpoliciesabouthowtoeathealthily.ThatiswhatweneedtoaddresssaidGrazianodaSilva.FAOstatisticsshowthatwhile842millionpeoplearechronicallyhungrymanymoredieorsuffertheilleffectsofinadequatenutrition.Aroundtwobillionpeopleareaffectedbymicronutrientdeficiencies.Closetosevenmillionchildrendiebeforetheirfifthbirthdayeveryyear162millionchildrenunderagefivearestuntedwhileatthesametime500millionpeopleareobese.THEGREATLABELDEBATEAccordingtoarecentReutersarticleontherecentGMlabelingbattleinWashingtonstatetheGroceryManufacturersAssociationwhichrepresentsmorethan300foodcompaniesisfundingeffortsin25statestodefeatlabelingmeasures.ThegroupispushingforafederalsolutionthatwillprotectconsumersbyensuringthattheFoodandDrugAdministrationAmericasleadingfoodsafetyauthoritysetsnationalstandardsforthesafetyandlabelingofproductsmadewithGMOingredientsGMACEOPamelaBaileysaidinastatement.ThearticlestatedthatofficialsatMonsantowhichspentmorethan5milliontokilltheWashingtonmeasuresaylabelingsupportersaretryingtocreatethefalseimpressionthatbiotechfoodsareharmful.WeabsolutelysupporttheconsumersrighttoknowsaidRobbFraleychieftechnologyofficeratMonsantointhearticle.Butwecantsupportmisleadinglabelsthatinferthereissomethingunsafeaboutbiotechproducts.WEHAVETOFINDWAYSTOREDUCEFOODLOSSDURINGCROPPRODUCTIONITSELFANDPOST-HARVESTSTAGESOFTHEFOODCHAIN.WECANTSUPPORTMISLEADINGLABELSTHATINFERTHEREISSOMETHINGUNSAFEABOUTBIOTECHPRODUCTS. 48SEEDWORLD.COMLesterL.MorsepresidentofAmericanSeedTradeAssociationin1915. JOINseedindustryleadersandexpertsinAmericasSaladBowltoLearnaboutnewvegetableandowervarietiesNetworkwithotherU.S.andinternationalseedindustryprofessionalsExplorenewproductsandservicesinthesold-outTradingRoomParticipateinkeydiscussionsonintellectualpropertytradepoliciesemergingdiseasesphytosanitarystandardsandlegislativeissuesandAttendapre-conferenceSeedBusiness101workshopconductedbyUCDavis.AccommodationsattheHyattRegencyMonterreyarelimitedsoregisternowatwww.amseed.org.andseedconference2014JANUARY25-28MONTEREYCA 1940TheSeedTradesInterestinSoilConservationByR.M.EvansTheseedbusinessishighlyimportanttothedailylifeofournation.TheserviceandcooperationoftheAmericanseedindustryinsupplyingadaptedseedofsoil-conservingcropswhichmustbeprocessedandofgardenseedshasbeenofrealhelptoourpresentnationalconservationprogram.TodayIwanttotalkwithyouabouttheneedforsoilconservation.AstotheneedofconservingoursoilIcandonobetterthanrepeatastatementImadetheotherdayinspeakingtoagroupoffarmersinKentucky.IsaidLandisnotinexhaustible.IthastakenAmericansalongtimetorealizethisfact.Wehavetakensoilfertilityforgrantedhavedestroyedandsolditoffasthoughitwereasinexhaustibleastheair.WenancedthebuildingofAmericabytradingsoilcapitalforOldWorldmoneycapital.Itwasacostlytrade.Wedidnotrealizethisuntilithitourpocketbooks.Nowwehaveexamplesplentyofthemofwhatafarmcanbelikewhenthesupplyofsoilfertilityhasruntoolow.Withinacoupleofgenerationsmanyfarmshavepassedthroughthedestructivecyclefromvirginsoiltoruin.FortheUnitedStatesasawholewehavelostmorethanone-fourthofoursoilcovering.Wehavebeenlivingonoursoilprincipalandonalltoomanyfarmshavecometotheendofit.For100yearswehaveputthenationssoilfertilityonthemarketauctionblockandsolditoffmostofthetimeatbargainprices.Asanationwenowrealizethattheexploitationofagriculturemustend.Theeraofconservationishere.Ibelievethatseedsmenaswellasfarmersandthegeneralpublicbenetdirectlythroughamorestableanddiversiedagriculture.Certainlyyouwillagreethatthelossthrougherosionandextractivefarmingof100millionacresoffarmlandonceusedinprotableproductionhasremovedthatareafromthepotentialmarketoftheseedsmen.Unlesssoilconservationispushedforwardevenmoreinthefuturethanithasbeeninthepastwestandtoloseanother100millionacresfromprotableproductionwithinafewscoremoreyears.Thiswouldbeanotherdecreaseamountingtonearly25percentofthecultivatedlandareasbeingservedbytheseedtrade.1987DetectivesZeroinonSickPlantsRecentlydevelopedtechniquesinviraldetectionhaveenabledUniversityofMissouri-Columbiaresearcherstostopmanyplantdiseasesbeforetheyspread.OmSehgalandFathiMohamedUniversityofMissouriplantpathologistshavedevelopedviraldetectionmethodsthatareconsideredsosensitivetheydetectinfectionevenbeforeplantsshowsymptoms.50SEEDWORLD.COMOnemethodinvolvesgrindingupapieceofleaftissuefromaplantsuspectedtobeinfectedandthenaddinganantiserumtodeterminethevirus.OncewehaveidentiedtheviruswecaneithercontrolitortrytocontroltheinsectsorothervectorsthatspreadthevirusexplainsMohamed.Intestswithsoybeansgardenbeanskidneybeanstobaccoandpotatoestheresearchershaveexperimentedbyisolatingavirusfromaninfectedplantandtheninjectingarabbitwiththatvirus.Therabbitthenproducesantibodiesagainstthevirus.SehgalandMohamedtakebloodfromtherabbittomakeserum.Accordingtothescientiststhetechniqueworksonviralsamplesassmallasonebillionthofagram.Sehgalexplainshowthetechniqueworksinanexampleofbeanpodmottlevirus.Firstwetakeasmallamountofjuicefromtheleafandputadropofthatsaponanitrocellulosemembrane.ThevirusattachestothismembraneexplainsSehgal.Theresearchersdropanti-serumonthespot.Iftheserumcontainsantibodiesspecictothatvirustheantibodieswillbindtothevirus.BetterPlanNowtoAttendthePacicCoastConventionTheaccompanyingpictureshouldcertainlybeaninducementforseedsmeneverywheretomakeplanstoattendthecomingconventionofthePacicStatesSeedsmensAssociation.Amorepicturesquesettingforaconventionthantheoneshownherecanhardlybeimagined.ThisistheSt.CatherineHotelatSantaCatalinaIslandwheretheconventionofthePacicStatesSeedsmensAssociationwillbeheldonMay27-29.1940 TheSeedKOTErangeofproductsisdesignedwithseedenhancementinmind.KannarEarthScienceLtd.2220NorthmontParkwaySte250DuluthGA30096Phone678475-1155Fax678623-5849www.KannarGroup.comUseKannarSeedKOTEcolorantsandpolymerswithconfidenceAPEFreeSuitableforuseasinertsinfood-usepesticideformulationsUSEPAFREETRIALOFFERTryourtruecoatingsolutiontodemonstrateoursuperioritycompatibilityandeaseofuse.IntensecolorsallseedsCropspecificpolymersVisitwww.kannargroup.comfreeseedexperience 52SEEDWORLD.COMAnin-depthoverviewontheglobalseedindustry.FromanewlydevelopedtomatovarietyinArgentinatoprogressiveworkshopsonsafetyassessmentofgeneticallymodiedcropsinIndia.STATUSARGENTINAARGENTINEresearchersworkingwiththeNationalUni-versityofRosarioinSantaFeprovinceArgentinarecentlycreatedanewhybridtomatobreed.Thenewhybridtoma-toesholdgoodweightrm-nessincreasedpost-harvestlifeandgoodavorandcoloramongotherattributes.Byanalyzingamyriadofdataresearchersidentiedgeneticprolesofvarioustomatostrainsthathadtheabove-mentionedqualities.Subsequentlyselectedplantswerethengeneticallycrossedtocreatevarietiesthatholdallofthedesiredfeatures.Weevaluated2570fruitsandover180plantssaysGuillermoPrattaresearcheranddirectorofthespecializationinbioinformaticsdepartmentattheNationalUniversityofRosario.TwoofthesenewvarietiesarecurrentlyenrolledintheNationalRegistryofCultivarsNationalSeedInstituteunderthenamesGemmaandCherub.TocreatethesevarietiestheresearchersfromtheDepartmentofGeneticsmadecrossesbetweenatomatovarietyfromArgentinaandawildtomatospeciescollectedinPeruwhosemostdominantfeaturewasimprovedpost-harvestlife.Utilizingthewildtomatospeciestoprolongthepost-harvestlifeofthefruitratherthanthetechniquesofgeneticmodicationisoneofthisresearchgroupsoriginalfocusessinceitbeganworkinginthemid-1990s.ThisapproachalsoenablestheabilitytoproduceagreatervarietyoftomatoesforthelocalandinternationalmarketssaidPratta.AgenciaCyTA-InstitutoLeloirScienceandTechnologyNewsBuenosAires-ArgentinaSTATUSINDIATHEINTERNATIONALCropsResearchInstitutefortheSemi-AridTropicsandBio-techConsortiumIndiaLimitedinNewDelhirecentlyorga-nizedaworkshoponsafetyassessmentofgeneticallymodiedcropsattheICRISATheadquartersinPatancherunearHyderabadIndia.InviewoftheincreasingroleofscientistsandofcialsatstatelevelinthedevelopmentandevaluationofGMcropsBCILhasinitiatedcommunicationandoutreachactivitiesthroughagriculturalresearchinstitutionsandstateagriculturaluniversities.TheworkshopwasorganizedbyBCILinpartnershipwithICRISATaspartofthisinitiative.ItwasconductedparallelwiththeongoinginternationalworkshoponGeneticEngineeringApplicationsinGrainsandLegumeCropsorganizedbyICRISAT.ParticipantsoftheworkshopincludedscientistsfromvariouspublicandprivatesectorsengagedinthedevelopmentofGMcrops.Researchinstitutionsengagedinfoodsafetyassessmentaswellasthoseconductingconnedeldtrialsalsonominatedscientiststoparticipate.InhiskeynoteaddressAnandaKumardirectoroftheInstituteofAgri-BiotechnologyatAndhraPradeshAgriculturalUniversityspokeontheRoleofGMcropsBeyondBtcotton.AccordingtoKumarseveralGMcropsareatvariousstagesofresearchanddevelopmentinIndia.Heemphasizedontheneedtostreamlineregulationssothattechnologiescanbetakenforward.ThephenomenonalsuccessofBtcottonhasclearlyshownworldSTATUSAlookatseedindustrydevelopmentsaroundtheglobe.FarmKinghasbeenaleaderingrainhandlingfordecadesandisproudtointroduceaprovenlineofon-farmseedhandlingsolutionsfortheseedindustry. JANUARY201453theneedforGMtechnologytodealwithproblemsbeingfacedbytheIndianagriculturesectorhesaid.Biosafetyconcernscanbeclearlyaddressedbyscienticinstitutionsinthecountryaseffectivecapabilitiesareavailabletous.VibhaAhujachiefgeneralmanagerwithBCILintroducedtheobjectiveoftheworkshophighlightingtheneedforextensivecapacity-buildingeffortsintheareaofsafetyassessmentandofconnedeldtrialsusingstate-of-the-artguidelines.B.SesikeranformerdirectorwiththeNationalInstituteofNutritionandchairmanoftheReviewCommitteeonGeneticManipulationspokeonscienceandsafetyissueswithemphasisonfoodsafety.IndianfoodsafetystandardsarebasedonbestinternationalpracticesandareinaccordancewiththeprinciplesandguidelinesofCodexAlimentariushesays.HecontinuedtoexplainthekeyissuesinvolvedinfoodsafetyassessmentsuchastoxicityallergenicityandcompositionalanalysisnotingthatIndiasfoodsafetystandardsprovidesufcientinformationforthesafetyassessmentofGMproducts.RajeevVarshneyresearchprogramdirectorofgrainlegumeswithICRISATsaysthatthePlatformforTranslationalResearchonTransgenicCropsatICRISATisregularlyinvolvedintheconductingofawarenessworkshopstopromotescienticandfactualinformationonbiotechnologyproductstothestakeholders.AttheworkshopBCILintroducedane-learningmoduleonComplianceManagementofConnedFieldTrialsasausefultoolforTrial-in-ChargesformembersofvariouscommitteesatcenterandstatelevelsscientistsfromvariouspublicandprivatesectorinstitutionsandotherstakeholdersengagedinthedevelopmentofGMcrops.S.J.RahmanfromAcharyaNGRangaAgriculturalUniversityexplainedindetailtheprocedurefortheconductingofconnedeldtrials.Therewasalsoasessionfocusedonongoingresearchanddevelopmenteffortsinvariousinstitutions.VariouspresentationswerealsogivenbyscientistsfromtheDirectorateofRiceResearchtheDirectorateofSorghumResearchandICRISAT.InternationalCropsResearchInstitutefortheSemi-AridTropicsSTATUSGERMANYGERMANYSFIRSTcareerportalspecicallyfortheagriculturalsectorwaslaunchedthismonth.Thewww.agrar-jobportal.dewebsiteisanewplatformandthelatestofferingfromtheAgriculturalInformationCentreProplantaaspin-offoftheUniversityofHo-henheiminStuttgartGermany.Besidesthelatestjobopportunitiesfromacrosstheagriculturalsectortheportalprovidescomprehensiveinformationonsubjectslikeagriculturalstudiestogreenjobsandinternships.Thesitealsofeaturesagriculturalcareeradviceandeventsandnewsfromaroundtheworld.WiththenewcareerportalwecomplementourestablishedsitewithagriculturalemploymentnewsandtheaccompanyingonlinejournalformoreinformationaboutjobsandcareersinthegreenzonesaysJrgMehrtensCEOandfounderofProplanta.Thisvirtualcampusshowstodaysvarietyofagriculturalprogramsandassistsinthesearchformajors.Thisportalisidealforthosewithquestionscommentsseekingcampusnewsaswellasatooltoconnectourfacilitytotheagriculturecommunitythatisbeyondourborders.BroughttoyoubyConnectingyourcombinetothemarketwww.farm-king.comTodaytheuniversitysportalhasarecorded1.8millionmonthlyvisitors.ItincludesamongotherthingsdailyagriculturalnewsagriculturalweatherforecastsforGermanyAustriaandSwitzerlandmarketandpriceinformationanagriculturaltechnologyexchangeandvirtualcropconsultants.Theagriculturaljobportalprovidesanswerstothoselookingforwhatfollowsagriculturalprogramsandthusfacilitatesentryintoprofessionallife.Interestedpartiescanalsostayup-to-dateviaanRSSjobfeedanduserscanestablishdirectcontactwithemployersbyregistering.TheProplantaAgriculturalInformationCentre 54SEEDWORLD.COMREGULATORYROUNDUPKeepingyouinformedoflegislativeandregulatorychangesatthestatenationalandinternationallevelsfromlawsuitstoapprovalstootherregulatoryissuesaffectingyourbusiness.NATIONALDASRECEIVESU.S.PATENTFORENLISTCORNDowAgroSciencesLLChasannouncedtheissuanceofU.S.patentnumber8598413forthecompanyslead24-Dherbicidetoleranceeventincorn.ThecorneventisbasedononeofDAShighlyanticipatedEnlistherbicide-toleranttraitsandprovidesrobusttolerancetobroadleafandgrassherbicidesincluding24-DandtheFOPfamilyofherbicides.PendingregulatoryapprovalsDASexpectstolaunchEnlistcornin2015intheU.S.Thepatentapplicationalsocoversstackingtheeventwithothertraits.OurU.S.patentforEnlistcornreinforcesourleadershipintraittechnologyasweworktoprovidefarmerswithinnovativesolutionstochallengingweedcontrolissuessaysRolandoMeninatovicepresidentofSeedsTraitsandOilsatDAS.TheEnlistWeedControlSystemwillhelpfarmerscontrolbroadleafweedsandgrassesincornandwillmovefarmingforwardatacriticaltimeinmodernagriculture.ICIARECEIVESBQMSRECOGNITIONTheU.S.DepartmentofAgriculturesAnimalandPlantHealthInspectionServiceBiotechnologyRegulatoryServiceshasrecognizedthatIllinoisCropImprovementAssociationInc.hasvoluntarilyestablishedaBiotechnologyQualityManagementSystemtoenhancecompliancewiththeregulatoryrequirementsforcertaingeneticallyengineeredorganisms.ItisnosmallachievementandweareproudtohavepassedtheBQMSauditsaysICIACEODougMiller.Preservingandassuringtheintegrityofseedsplantsandinformationiswhatwedo.ByvoluntarilyadoptingaBQMSanorganizationcanimprovethemanagementofregulatedimportsinterstatemovementsandeldreleasesthroughtheestablishmentofdocumentandrecordcontroleffectivetrainingandcontinuousimprovement.DASRECEIVESREGISTRATIONFORNEWCORNTRAITDowAgroSciencesLLChasannouncedanewcorntraittechnologyPOWERCOREwhichhasjustreceivedregistrationfromtheU.S.EnvironmentalProtectionAgency.AccordingtoDASthisinnovativetraittechnologywillprovidethelatestabovegroundinsectprotectionincornviathreedifferentmodesofaction.POWERCORERefugeAdvancedwillbelaunchedasearlyasthe2015growingseason.Itwillbeofferedasarefuge-in-a-bagproductforplantingconvenienceandrefugecomplianceandwillbestackedwiththelatestinherbicide-toleranttechnologypendingregulatoryapprovals.CorngrowerscanexpecttoseePOWERCOREinfuturedemonstrationplots.DASREADIESFORLAUNCHOFENLISTSYSTEMDowAgroSciencesLLCisfocusingontrainingandlearningopportunitiesfortheEnlistWeedControlSystemanewherbicide-toleranttraittechnologyfromDASasthetechnologyawaitsregulatoryapprovals.WewanttopreparetheindustryfortheintroductionofthisnewtechnologysothatwhenitsavailablefarmersretailersandseedsellerscanhitthegroundrunningandgetthemostoutofthetechnologywhileusingitresponsiblysaysDamonPalmerU.S.commercialleaderfortheEnlistWeedControlSystem.In-elddemonstrationsandlearningopportunitiesareanimportantstepinthatpreparation.GrowersretailersandseedsellerswillhavemoreopportunitiestolearnabouttheEnlistsystemincludingin-personandonlinetrainingsessionssaysPalmer.PendingregulatoryapprovalsDASexpectstolaunchEnlistcornandsoybeansin2015withcottontofollow.FBSCIENCESRECEIVESREGISTRATIONOFNEWTECHNOLOGYFBSciencesInc.anemergingleaderinplanthealthinnovationhasannouncedthatthekeyactiveingredientintheirtechnologyplatformhasbeengrantedU.S.EnvironmentalProtectionAgencyregistrationforuseasaplantgrowthregulator.Complexpolymericpolyhydroxyacidsareabroad-spectrumplantgrowthregulatorforuseoneldandgreenhousecrops.AccordingtothecompanythepatentedCPPAtechnologyrepresentsanovelchemistrythatservesasaversatileproductdevelopmentplatformtoimprovegerminationandseedlingdevelopmentstimulaterootandshootgrowthandimprovetheplantsabilitytowithstandstress.TherstcommerciallyavailableproductutilizingCPPAisdesignedforuseasaseedtreatmentin2014.INTERNATIONALSYNGENTALAUNCHESNOVELSEEDTREATMENTSyngentahasannouncedtheregistrationinArgentinaofFortenzaanovelseedtreatmentinsecticideforuseonsoybeanscornandsunowers.Furtherregistrationsarependinginmultiplecountriesforbothseedtreatmentandfoliarusesacrossallmajoreldcrops.TheFortenzaproductfamilywillhelpgivecropsthebestpossiblestartbyprovidinggrowerswithpowerfulnewtoolsagainstpestsaboveandbelowtheground.Datafrommorethan1000multi-yeareldtrialsdemonstratelong-lastingprotectionandunrivalledyieldbenetsacrossmultiplecropssaysSyngentaCEOJohnAtkin.KWSSTOPSDEVELOPMENTOFRRSUGARBEETINEUKWSSAATAGhaswithdrawnitsapplicationforapprovalofcultivationofRoundupReadysugarbeetsintheEuropeanUnion.GiventhepoliticalandsocialsituationinEuropeKWShasannouncedthatthecompanyhasdecidednottoputanyfurtherresourcesintoproductdevelopmentinthisarea.ConsequentlytheapplicationsubmittedtotheEUCommissionin2008forapprovaltogrowRRsugarbeetsintheEUhasbeenwithdrawn.KWSwillcontinueitslong-termbiotechnologyprojectswithsugarbeetssuchasthedevelopmentofwinterbeetandvirusresistanceandtheuseofyieldgeneswithundiminishedefforts. EAEOU27thASTAMANAGEMENTACADEMYBeyondsurface-leveltrainingParticipateinamanagementeducationseminarcreatedspecifcallyoryouaseedindustryproessional.Surroundedbyyourpeersyouwilldiscusswhatkeyactorsaredrivingtheindustryandlearntheconceptsandtoolsyouwillneedtobeasuccessulleader.March372014PurdueUniversityWestLafayetteInd.www.agecon.purdue.educabprogramsastaContactAissaGood765496-3884aissapurdue.eduCenterforFoodandAgriculturalBusiness 56SEEDWORLD.COMBASFCHALLENGESEURESTRICTIONOFINSECTICIDEUSEBASFhasledlegalactionwiththeGeneralCourtoftheEuropeanUnionchallengingtheEUCommissionsdecisiontorestrictmajorseedtreatmentusesoftheinsecticidepronilintheEU.BASFremainsconvincedthatthedeclineofbeepopulationsiscausedbymultipleandcomplexfactorsandthatthebanonpronilusewillnotcontributetoprotectingthepollinators.PriortothedecisionwereachedouttotheEUCommissionbutunfortunatelyourvalidscienticstudiesandevidencewerenotproperlytakenintoaccountsaysJrgenOldewemeseniorvicepresidentofglobalproductsafetyandregulatoryaffairsBASFCropProtection.Thisiswhywehavetakenthisstep.Fipronilisanimportanttechnologyinmodernagriculturethatgrowerscounton.CHINALAUNCHESCAMPAIGNAGAINSTSEEDCOUNTERFEITINGTheChinesegovernmenthaslaunchedaspecializedcampaignagainstseedcounterfeitingthetoughestoneofitskindinrecentyears.InannouncingthecampaignChineseofcialsnotedthatalthoughseedqualityhasbeenimprovingforthepastfewyearsinfringementsuponseedvarietyrightsandtheproductionaswellassalesofcounterfeitseedsinsomeplacesarestillprominentwhichcausesdamagetothefarmersandbreedersviolatesthemarketorderandrestrictstheinnovationofthewholeindustry.Asaresultcornandriceseedsthemajorcategoriesonthemarketwillbescrutinizedandthoseinvolvedinillegalseedcounterfeitingwillfacelegalactionandhavetheirbusinesslicensesrevoked.AUSTRALIATOTRIALGMWHEATAustraliasGeneTechnologyRegulatorhasissuedalicenseforDIR122authorizingthelimitedandcontrolledreleaseineldtrialsofwheatlinesthathavebeengeneticallymodiedforenhancedyieldstability.ThereleaseisauthorizedtotakeplaceatonesitepergrowingseasonintheareaofHorshamVictoriabetweenNovember2013andMarch2016.Thepurposeofthetrialistoassesstheeffectofthegeneticmodicationsonyieldundereldconditions.TheGMwheatwillnotbeusedforhumanfeedoranimalfeed. Thefirstandonlytrainingcompanytoconductoptimizedseedtraiteducationstewardshipandcompliancetrainingforseedcompaniesdealersgrowersandfieldspecialists.Withmultipletrainingservices10yearsindustryexperienceandcustomizedtrainingtechnologySTEPhasdevelopedtrainingresearchandcompliancepartnershipswithkeyseedindustrycompanies.Thesepartnershipsaredrivingbreakthroughdiscoveriesintraittechnologycomplianceandstewardshiptraining.Tapintoourexperienceandexpertiseanduseourservicestodevelopatrainingprogramforyourcompanyorsupportanalreadyexistingprogram.OurtrainingresourcesincludeTargetedSeedDealernetworktrainingOn-FarmAssessmentsOn-siteGrowerEducationTraitRoyaltyintegrityIntellectualPropertytrainingProgramIntegrityandComplianceAndmoreBenefitfromincreasedrevenueprofitsandROIasaresultofourcustomizedseedtraittechnologytrainingprograms.Contactustodayat1-877-330-STEP-7837oremailusatcontacts-t-e-p.orgforaconsultationandneedsassessment.WewouldlovetodiscusshowSTEPcansupportyourcompanysAgIndustryefforts. 58SEEDWORLD.COMPEOPLENEWSSyngentahasannouncedtheretirementofAntonioCarlosGuimaresregionaldirectorofLatinAmericaeffectiveDecember312013after14successfulyearsatSyngenta.KarstenNeufferwhoiscurrentlyglobalheadofSeedcarewillsucceedGuimaresasregionaldirectorforLatinAmericaandwillrelocatetoSoPaulointherstquarterof2014.Hewillleadaregionthatencompassesimportantemergingmarketsmorethan4000employeesacrossmorethan30countriesandreportedsalesof3.7billionin2012.AgriThorityLLCanintegratedagriculturalscienceconsultancyandeldresearchanddevelopmentcompanyhashiredBennieOosthuizenanagriculturalindustrymarketingandbusinessdevelopmentspecialistfromJohannesburgSouthAfricaasanassociate.InhisnewroleOosthuizenwillprovideconsultationservicesforclientsINDUSTRYNEWSIndustryNewsisgearedtoseedprofessionalsanddeliversthepeopleindustrybusinessandproductnewsyouneedtoknow.Submissionsarewelcome.Emailusatnewsissuesink.com.withintereststhroughoutAfricafurtherenhancingthecompanysfootprintintheregion.Oosthuizenbringsmorethan40yearsofexperiencemanagingthemarketingsalesandproductdevelopmentofcropprotectionproducts.TheU.S.BiotechCropsAlliancehasannouncedthatMichaelPhillipshasbeenselectedasitsrstsecretariattospearheadcollaborativeeffortstoimprovetheenvironmentfortechnologyinnovationandthemarketforU.S.cropsproducedthroughmodernbiotechnology.PhillipsispresidentofMJPhillipsandAssociatesLLCanagriculturalconsultingrmthatspecializesinagriculturalbiotechnologyissues.Phillipswillbethefocalpointofthegroupseffortstofurtheradvancethereachworkandwiderangeofactivitiesofthealliance.BrianReedhasjoinedBurrusHybridsassalesmanagerforsouthernIllinois.ReedwillhaveoverallresponsibilityforBurrusregionalsalesmanagersinthatareaanddevelopmentofcustomerrelationmanagementtools.PreviouslywithCargillforveyearsReedheldsalesandsalesrecruitingpositionsreceivingnumerousawardsinthoseareas.IlluminaInc.hasappointedFrancisdeSouzatotheroleofpresident.DeSouzawillleadIlluminasbusinessunitsandthecorefunctionsresponsibleforenvisioningdevelopingandproducingthecompanysproducts.HewillalsobecomepartofIlluminasexecutivemanagementteamwhichisresponsiblefordirectingallaspectsofcompanystrategyplanningandoperations.TheAmericanSeedTradeAssociationhashiredJaniceTolleyWaltersasthenewdirectorofcommunicationsfortheassociation.WalterswillworkcloselywithseniorstaffaswellasASTAleadershiptopromotetheseedindustrysregulatoryandlegislativepositionsaswellasitsmanyinitiativestosupportseededucationandresearchcareersintheseedindustryandthequalitymanagementmovementandstewardshipofseed.JimSchweigerthasbeennamedpresidentofGroAlliancethenationslargestindependentcontractseedcornproducer.SchweigerthadbeenservingasthevicepresidentofbusinessdevelopmentforGroAllianceandhasbeenaleaderinimprovingseedqualityandefciencythroughtheuseofinnovativetechnologyandinformationsharingstrategies.JimtakesthereinsfromhisfatherLouSchweigertwhohasguidedthecompanysince1977.IntheindustryJimfoundedtheAmericanSeedTradeAssociationsFutureSeedExecutivesinitiativein2004andhasservedontheASTAboardofdirectorsastheregionalvicepresidenttoCanadasince2009.Hewasalsohonoredasthe2009recipientofSeedWorldmagazinesFutureGiantaward. 60SEEDWORLD.COMForacatalogcall303.431.7333salesapplewoodseed.comapplewoodseed.comSeedsofWildflowersGardenFlowersSince1965RegionalSpecialUseCustomMixturesHundredsofSpeciesinStockNorthStarGeneticshasannouncedthatLyleMarcushasjoinedthecompanyasitsproductmanagerforbothcornandsoybeans.MarcuscomestoNorthStarwithover25yearsofseedexperienceandwillsupportNorthStarsalesthroughouttheupperMidwestUnitedStates.PRODUCTNEWSBayerCropScienceandCargillareintroducingL156HanInVigorHealthhybridwithahigholeicoilprole.BayerwillproduceandpackagetheseedandsellitonlythroughCargillSpecialtySeedsandOilsauthorizeddealers.L156HgivesfarmerstheagronomicperformancetheycancountonfromInVigorplustheopportunitytosellatacontractpremiumsaysTomSchulerstrategicbusinessleadforseedsandtraitsatBayer.L156HisthefourthnewInVigorcanolahybridintroducedbyBayerCropScienceforthe2014growingseason.TheAgrisureViptera3110traitstackfromSyngentahasreceivedUnitedStatesEnvironmentalProtectionAgencyapprovalforcontroloftruearmywormanindustryrst.InadditiontotruearmywormtheAgrisureViptera3110traitstackdeliversbroad-spectrumcontrolofabovegroundlepidopteraninsectsandcanbepartofaneffectiveinsectmanagementstrategyforgrowerswhodonotneedtomanageforcornrootworm.SyngentahybridswiththeAgrisureViptera3110traitstackareavailableforthe2014plantingseason.DuPontPioneerisintroducinganewclassofhybridsfeaturingapyramidofinsectprotectiontraitstohelpcontrolthelepidopteranfamilyofinsects.OptimumLeptrahybridscombinethreetraitstoprovidemultiplemodesofactionandsuperiorprotectionfromabroadspectrumofabovegroundcornpests.PioneerisintroducingsixnewOptimumLeptraproductsinlimitedvolumesforsalein2014.OptimumLeptrahybridsalsoofferexibleweedcontroloptionswithtolerancetobothglyphosateandglufosinateherbicides.BUSINESSNEWSMonsantoCompanyhasaddedtoitshybridcornandrapeseedproductionplantsatseveralsitesinEurope.TheincreaseinMonsantosseedprocessingcapabilitiesinRomaniaHungaryandTurkeyispartofadecade-long680millioninvestmentinEuropethatwillincludefurtherinvestmentsinFranceUkraineandRussiamorethandoublethecompanysseedproductionandreinforcestrategicpartnershipswithsubcontractorsthroughoutEurope.Thecompanyisatthehalfwaypointinthecurrentexpansion.ArcadiaBiosciencesInc.andDuPontPioneerhaveannouncedtheirintentiontocollaboratetodevelopenabling 62SEEDWORLD.COMSeedandgraincleanerSfortheworldCrippenNorthlandSuperiorSupplyCo.8-851LagimodiereBlvd.WinnipegMBPh204-925-6141www.northlandsuperior.comAirScreenCleanersIndentedCylinderLengthSeparatorGravitySeparatortechnologytohelpmanagepollenowinsorghum.Thistechnologywillhelpfacilitatethedevelopmentanddeploymentofagronomicandqualitytraitsinthecrop.UndertheagreementArcadiareceivesexclusiveglobalrightstodevelopspeciedPioneertechnologyforuseingrainforagesweetandbiofuelsorghumtypes.Thepotentialexistsfornumerousagronomicperformanceandqualitytraitstobedevelopedandcommercializedinsorghum.LandOLakesInc.hasacquiredGeosysaglobaltechnologyrmthatprovidessatelliteimagingandinsightstoagribusiness.Theacquisitioncapsamulti-yearrelationshipbetweenGeosysandLandOLakesthroughitsWinFielddivisionwhichutilizesselectGeosystechnologiesintheUnitedStates.ThispurchasedemonstratesLandOLakesleadershipinhelpingtobuildthefarmofthefuturewithcutting-edgeconceptsandtechnologies.Theseindustry-leadingtechnologiesgivefarmersthetoolstomakecriticaldecisionstoimproveyieldswhilereducingtheirenvironmentalfootprintsaysLandOLakespresidentandCEOChrisPolicinski.GeosyswillcontinuetodevelopitscustomerbaseandcontinueitsexpansionintotheU.S.andinternationalagriculturalmarkets.MonsantoCompanyandNovozymeshaveannouncedalong-termstrategicalliancetotransformresearchandcommercializationofsustainablemicrobialproductsthatwillprovideanewplatformofsolutionsforgrowersaroundtheworld.TheBioAgAlliancewillallowthecompaniestoleverageemployeestechnologiesandcommercialassetsintheiragriculturalbiologicalsportfolios.TheBioAgAlliancebringstogetherNovozymescommercialBioAgoperationsandcapabilitieswithinmicrobialdiscoverydevelopmentandproductionwithMonsantosmicrobialdiscoveryadvancedbiologyeldtestingandcommercialcapabilities.Theresultwillbeacomprehensiveresearchdevelopmentandcommercialcollaborationtohelpfarmersmeetthechallengeofproducingmorewithlessinasustainableway.NewLeafSymbioticsInc.anagriculturalbiotechcompanyhasacquiredIntuitiveGenomicsInc.aleaderinthedesignandimplementationofcustombioinformaticssolutions.TheacquisitionofIntuitiveGenomicselitecomputationalandbioinformaticscapabilitiescomplementsNewLeafsresearchanddevelopmenteffortsandproductpipelineandpositionsthecompanyasatopplayerintheburgeoningbiologicalscategory.NewLeafSymbioticsisresearchingandcommercializingnaturallybenecialplantbacteriaforcrophealthandprotection.BayerCropSciencehasenteredintoanagreementtopurchasethestartupcompanyFNSemillasS.A.basedin JANUARY201463Aleaderinthedesignandmanufactureofpackagingautomationsystemsandequipment.Established1969.Refuge-in-BagSystems.Netandgrossweighapplications.Single-unitandbulkapplications.ElectronicBaggingScales.Netandgrossweighscales.Refuge-in-a-bagsystemsandSeedCalcenabledelectronics.BulkBagBoxDrumPacking.TaylorProductsIBC3000modulardesignallowscompleteflexibilityfromafree-standingmanualoperationtoafullyintegratedandautomatedsystemhandlingbagsdrumsandboxes.BAGGINGSOLUTIONSFORTHESEEDINDUSTRYELECTRONICBAGGINGSCALESBULKSTORAGEFILLINGREFUGE-IN-BAGSYSTEMSwww.taylorproducts.comTollFree888.882.9567Phone620.421.5550Fax620.421.55312205JothiAve.ParsonsKansas67357ExperienceEngineeringandEquipmentinOneNeatPackage.LEARNMORETHEORIGINALBuenosAiresArgentina.FNSemillasS.A.specializesinthebreedingproductionandmarketingofimprovedsoybeanseedsinArgentina.ThisacquisitionratiesthecommitmentofBayerinArgentinaandmarksthecompanysentranceintothenationalsoybeanseedmarketinthiscountry.ForBayertheacquisitionisanotherstepinbuildingaglobalsoybeanseedplatform.TheacquisitionwillbeledforclearancebeforetheAntitrustAuthorityinArgentina.INDUSTRYNEWSPrecisionBioSciencesInc.andDuPontPioneerhaveannouncedthatThePlantJournalhaspublishedanarticledetailingcollaborativecutting-edgeresearchtogeneratemale-sterilecornplants.ResearchersatPioneerusedPrecisionsadvancedgenomeengineeringtechnologycalledDNEtoknockoutordisablethefunctionofthems26geneincorn.KnockingoutthisgenehasenabledPioneertoproducecornplantsthataremale-sterileapowerfultoolforhybridseedproduction.TheUnitedStatesDepartmentofAgriculturesNationalInstituteofFoodandAgriculturehasannouncednearly9millioningrantsforresearchintoissuesaffectingplantbreedingandproductionleadingtoimprovementsinplantsthatarecriticaltothesustainabilityandcompetitivenessofAmericanagriculture.TheawardsweremadeundertheAgricultureandFoodResearchInitiativefoundationalprogrampriorityareaofplantbreedingforagriculturalproduction.Thefundedprojectsfocusonclassicalbreedingtoincludecultivardevelopmentprebreedingandgermplasmenhancementrelatedspeciesintrogressionandnovelapproachestophenotypingamongotherareas.AFRIisNIFAsagshipcompetitivegrantsprogramandwasestablishedunderthe2008U.S.FarmBill.HarvestingexistingcroplandmorefrequentlycouldsubstantiallyincreaseglobalfoodproductionwithoutclearingmorelandforagricultureaccordingtoanewstudyfromtheInstituteontheEnvironmentIonEattheUniversityofMinnesota.Thestudytrackedglobalharvesttrendsof177cropsbetween1961and2011.DeepakRayleadauthorofthestudyintroducedtheconceptofharvestgapthedifferencebetweenactualper-yearharvestfrequencyandthemaximumpotentialfrequency.TheyfoundthatAfricaLatinAmericaandAsiahavethehighestconcentrationofpotentialharvestgaps.Closingthegapwouldboostcropproductiononexistingcroplandswithoutresortingtofurtherclearingforagriculture.Worldwidetheresearchersfoundthatclosingharvestgapscouldtheoreticallyboostproductionmorethan44percent. 64SEEDWORLD.COMThisJanuarysGiantViewsoftheIndustryarticleinSeedWorldprovidesatimelyopportunitytoout-linewhatsnewatIPSAtheIndependentProessionalSeedAssociation.Butfrstletstakealookbackintime.IPSAiscelebratingits25thanniversaryduring2014withareceptionbeingheldatIPSAsAnnualConerenceinSt.LouisMo.onJan.142014.Twenty-fveyearsisagreateatoranygrouporcompanyandIlookorwardtocelebratingthismilestonewithourIPSAriendsinSt.Louis.ThereceptionwillincludememoriesromseveralpastIPSAleadersandoundingmembersaswellasthechancetoenjoyconversationwithcurrentindustryandassociationleaders.SobacktothetaskathandwhatisneworIPSAanditsregionalindependentseedcompanymembersThequickansweristhatmuchisnewandexcitingasIPSAbeginsthenextchapterinitshistory.HereareaewdetailsAnnualConferenceRecognizedbymembersasoneotheassociationshighestprioritiestheIPSAAnnualConerencealsohasitsownlonghistory.Heldinmid-JanuaryeachyearJanuary14to162014theconerenceocusesoneducationalprogrammingandbusinessmanagementtoolsthatbeneftourregionalseedcompanymembers.Theconerencealsohostsatradeshowandprovidesampletimeorinteractionbetweenvendorsandattendees.WhatisnewisthedepthoprogrammingandqualityospeakerseachyearIPSAsBusinessDevelopmentCommitteestrivestooerastrongerconerenceagendawithaddedrelevancytoourmembersthaninthepast.Topicsonthe2014agendaincludeexecutivecoachingdigitalcommunicationsandmarketingtrendshowtoreachtech-savvygrowersandhowtomarkettomultiplegenerationsogrowers.AgronomicResearchForyearsIPSAhasoeredavarietyoagronomicresearchprogramstoitsmembersincludingdiseasescreeningandinbredhybridcharacterizationstudies.MorerecentlyagronomicresearchatIPSAhasevolvedtoincludehead-to-headtrialsoindustry-leadingseedtreatmentandseedenhancementproductsprovidingmemberswithasourceounbiasedthird-partydatatomakeproductandmarketingdecisions.WhatsNewatIPSAFor2014theIPSAMemberServicesCommitteeisinvestigatingaresearchprotocolcomparingtheimpactsoavarietyoweedcontrolsystemsonhybridcornperormance.Moredetailsonthisnewprogramwillbereleasedatthe2014IPSAAnnualConerence.EducationalProgrammingHistoricallyIPSAhasoeredawiderangeoeducationalprogramstoitsmemberswithtopicsaddressingsalestrainingproessionaldevelopmentandhumanresourceneedstonameaew.TheseprogramsaredeliveredinavarietyowaystheannualconerencebeingoneobvioussourceaswellasthroughwebinarsandotherInternet-basedtechnologies.For2014andorwardIPSAsEducationCommitteeistakingamoretargetedapproachtoeducationalprogramminginthreeareasoocusyoungeremployeesmid-managementpositionsandCEOseniormanagementroles.ThecommitteeintendstoaddressprogrammingeortsineachcategorythatprovidetangiblebeneftstoIPSAmembercompaniesandhopestopartnerwithothersintheindustryinthisnewendeavor.PrecisionAgDataManagementAtopicthatgarnersmoreattentioneachdayIPSAsMemberServicesCommitteehasgrabbedthebullbythehornsandassembledataskorcetoinvestigaterealisticsolutionstoassistmembercompaniesandtheirgrowercustomersinassimilatingquantiyingandutilizinganyoavarietyotoolsthatimprovedatauseandefciency.Thetaskorcehasadauntingjobonitsplatebutisalsoenergizedbythechallengeandlookingorwardtomakingprogressonbehalotheassociation.IPSAhashadastoriedpast.Duringthepastquarter-centurytheseedindustryhasseentremendouschangessuchastheadventobiotechnologyaconsolidationoseedbrandsandthelargerrolethatseedplaystodayinmodernagriculturalpractices.WhileIdolookorwardtocelebratingIPSAsrichhistoryImustadmitthattheutureortheassociationiswhatIgetextremelyexcitedor.IPSAiscomprisedoseedbrandsthataresimultaneouslycelebratingtheirrichhistorieswithaneyeontheutureneedsotheircustomers.TheseedindustryisadynamicbusinessflledwithgreatpeopleandIPSAislookingorwardtomakingthenext25yearsevenmorememorable.GregRuehleCEOIndependentProessionalSeedAssociation PONCHOVOTiVONOWAVAILABLEFORCORNCOTTONANDSOYBEANS.BayerCropScienceLP2TWAlexanderDriveResearchTriangleParkNC27709.Alwaysreadandfollowlabelinstructions.BayertheBayerCrossPonchoandVOTiVOareregisteredtrademarksofBayer.PonchoVOTiVOisnotregisteredinallstates.Foradditionalproductinformationcalltoll-free1-866-99-BAYER1-866-992-2937orvisitourwebsiteatwww.BayerCropScience.us.CR0812PONVOTA014V00R0Appliedonmorethan14millionacresofcornalreadyPonchoVOTiVOseedtreatmentfromBayerCropSciencehelpsfarmersachievehigherlevelsofproductionbyusingasystemicagentthathelpsprotectthewholeplantagainstinsectpests.PonchoVOTiVOalsousesabiologicalcomponentthatprotectsagainstnematodesduringearlydevelopmentleadingtohealthierstandsandlargeryields.Sogettreatedandgetgrowing.FormoreinformationcontactyourSeedDealerorBayerCropScienceRepresentativeorvisitponchovotivo.us.SUREWECOULDTELLYOUABOUTTHEPOSITIVEEFFECTSOFTREATINGYOURSEEDS.BUTITREALLYBOILSDOWNTOTWOWORDS KEEPTREATMENTSONTHESEEDAlwaysreadandfollowdirections.FloRiteisaregisteredtrademarkofBASF.2013BASFCorporation.AllRightsReserved.13-BU-CP-003Productsappliedtoseedneedtostayontheseedallthewaythroughtoplanting.Fast-dryingFloRitePlantabilityPolymersdeliveruniformcoveragetohelplockdownfungicidesinsecticidesinoculantsandotherseedtreatmentproductsontheseed.ApplicationofaFloRitePlantabilityPolymerhelpsMinimizeundesirabledustduringhandlingIncreaseseedowthroughtreatingequipmentwithlessstickinessandbridgingImproveseedplantabilitywithfewerskipsanddoublesandmoreuniformstandsInsistonFloRitePlantabilityPolymers.Tolearnmorevisitagproducts.basf.us.