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SEEDWORLD.COMCHICAGO2014AMERICASLARGESTSEEDINDUSTRYCONFERENCEDecember2014 Howtimeiesacenturyoadvancesinseedtreatmentsince1914andourbenchmarkcentenarythisyearThatssomethingwedliketohighlightatASTACSS2014SEEDEXPOinChicagoromDecember812.Weappreciatethesupportandcooperationoourpartnersintheseedindustry.WerealsodelightedtobethefrsttocongratulateSeedWorldonreaching100.Withbothousgoingstrongwearelookingorwardtourthermilestonesininnovation.100defnitelyisthebestagetocelebrateBeoreyoureadonwedliketoinviteyoutofndoutmoreaboutour100yearsoinnovationandwhatBayerSeedGrowthcanoeryoutodaywww.seedgrowth.bayer.comISTHEBESTAGETOCELEBRATE NeedaQuickandSmoothDeliveryWeveGotYouCovered.CompleteStorageandHandlingSolutionsUnderOneRoof.WithdemandforonfarmseedandfuelstorageatanalltimehighMeridiansdiverselineofqualityproductsandservicescanhelpwithyourneeds.Formoreinformationvisitmeridianmfg.comorcall800437-2334www.meridianmfg.com2014MeridianManufacturingInc.RegisteredTrademarksUsedUnderLicense. DECEMBER2014SEEDWORLD.COM1CONTENTSDECEMBER201410GiantViewsPolishedAndProfessionalThe2014panelofGiantssharetheirthoughtsonthefutureoftheseedindustry.GiantHighlightsExpertslookatoldissuesfromnewperspectives.GiantBiographiesMeetthe2014GiantViewsoftheIndustryexperts.GiantsByTheNumbersTheseGiantexpertsshareimportantfactsandfigures.APhenotypingRevolutionRemotesensingtechnologieswilltransformplantevaluation.EyeOnChinaAsoneofthebiggestglobaleconomiesmanybusinesseslooktoChinafornewmarketopportunities.Traitsv.GeneticsGrowersdesiretherightmixofgeneticsandtraits.ReadyforPredictabilityHarmonizedphytosanitaryregulationsarepoisedtoalleviatetradewoes.Features101418202228303464RegulatorySetbacksBiotechplantbreederssearchforwaystoimprovetheregulatorysystem.ProtectingPollinatorsExploretheannualbeecycleandhowweatherimpactsthehealthofhives.BadVibrationsWhencaterpillarsbiteintoaleafplantscandetectchewingvibrations.PrepforClimateChangeCompanieslooktoprovideproductsthatwillyieldinmorevariableconditions.DeflectorsReduceDustUsingdeflectorsonplantershelpsreducepollinatorexposuretodustfromtreatedseed.SeedTreatmentSagaNewresearchanalyzestheadvantagesanddisadvantagesofseedtreatments.PlowingAheadDowAgroSciencespresidentandCEOtalksrisk.CornConundrumHavecornbreedersbeentoosuccessfulintheireffortstoimprovetheyield3642465256646870Weretalkingaboutgettingmoredataandhigherqualitydatathatsmorecost-effective.JeffreyWhitepage22 2SEEDWORLD.COMDECEMBER2014CONTENTSDECEMBER2014InEveryIssueSheddingLightonLEDTechnologyControllingtheentirelightspectrumbringsinnumerablebenefitstotheseedindustry.KnowledgeIsPowerUPOVsdatabasesofferawealthofinformationfortheseedsector.GoingHormonalHormonescanbeusedtocontrolseeddormancyandgerminationsavingmillionsincroploss.PlantBreedersWithoutBordersDebutsFirstProjectVisionaryAnthonyLeddinshareshishopesfortheprogram.ChangingTheLLPLandscapeNationalseedassociationshaveanewtooltoworkwithgovernmentsonimplementingLLPpolicies.TraitStewardshipShouldChinadictatewhatnewtechnologiesU.S.farmershaveaccesstoAPushToRatifyTheseedindustrysharestheimportanceoftheInternationalTreatyonPlantGeneticResources.Featurescontinued7682889296102106StrategyCrossPollinationRegulatoryRoundupWorldStatusIndustryNewsSince191560110112114116124Columns74128InternationalAgriculturalDevelopmentEffortstotrainyoungplantbreedersbegintopayoff.GiantViewsPuzzlingTruthsTheissueofseedtestinguniformityisacomplexproblemwithmanyplayersandfacetsinvolved.DesignbyLesleyNakonechnyThiswordblurbisusedtovisuallyillustratethehottopicswithintheseedindustrythataresuretobetalkedaboutthroughoutthewintermonths.Youllalsofindfeaturearticlesinthisissuethatfocusonsomeofthesetimelytopics.OntheCover76WEBWHEREONTHESeedWorld.comGiantViewsThroughouttheyearourteaminterviewsseveralGiantsintheindustry.FormoreperspectivefromotherindustryleaderswatchourGiantViewsvideoseries.IPCC.chTheIntergovernmentalPanelonClimateChangereleasedits2014reportinNovember.Interestedindividualscanreadthefullreportorreporthighlightsaboutthecurrentstateofscientificknowledgerelevanttoclimatechange. 4SEEDWORLD.COMDECEMBER2014Movin6810and13diameteraugermodelsavailable.2000through7500BPHcapacities.Featuresdurablegalvanizedorpowdercoatedfinish.Drivefullyenclosedinoilbathhousing.Widebaseundercarriagewithtaperedrollerbearinhubs.Model5available.5000througcapacities.LonglifegalvanizedhousinAvailablein40to100lengtselectedmodels.SelectfromElectricDriveorPTODriveoptions.Hydraulicwinchstandardonlongerlengthunits.OptionalHopperExtensionincreasescapacityaroundtheintakearea.810and13diameteraugermodelsavailable.3200through9000BHcapacities.Swing-AwayfeaturesFlexAngledesignallowingthehoppertoremainhorizontalregardlessofaugeroperatingangle.Featuresdurablegalvanizedorpowdercoatedfinish.Fullyhydraulicundercarriageprovidesquickandconvenientmaneuvering.wing-AwayAugerMass-TopDriveAuger8and10diametermodelsavailable.4000through6000BPHcapacities.Availablein42-82lengthinselectedmodels.Requireslesshorsepowerthanairsystems.Enmassegrain-moving-grainconceptcauseslessdamagetograinathighercapacities.SelectfromElectricDriveorPTODrivenmodels.GrainPumpTolearnmoreabouttheHutchinsonSwing-AwaAugerMass-TerMoverTopDriveAugerorGrainPumpcallustodayat1-800-523-6993.THEWORLDOVERMOVESAWORLDOFGRAINutchinsonHP.O.Box629ClayCenterKansas67432Ph.785632-2161FAX785632-5964www.hutchinson-mayrath.comINDUSTRIESINC.www.facebook.comhutchinsonmayrathFollowourHutchinson-MayrathchannelMulti-purposeRe-UseableWaterproofGluesUsedSiftResistanceBuiltInRugged100lb.TagStockConstructionEasyToUseFold-InFlapsFold-DownTuck-In2802HedbergDriveHopkinsMN55305-3405Ph952545-7124Fax952545-0196WithSPEARItsInTheBag.SeedGrainSpecialSafetyEnvelopesForSamplingandStorage.CallorSendForFreeSampleKitPricesGummedandUngummedCoinEnvelopesAvailableLettheInnovationContinueFIRSTLETMEsaywelcometotheimprovedmultiplatformSeedWorld.OurteamhasbeenworkingbehindthescenesallyearonanumberoffrontstomakeSeedWorldmoreengagingacces-sibleandtimely.Firstwevefreshenedupthelookofthemagazinewithnewgraphicsfontsandfeaturestyleswiththegoalofdeliveringasleekprofessionalprod-uctthatcontainsinformationofvaluetoyouandyourbusiness.Incrossingovertothedigitalsideyoullnoticeanumberofchanges.JustthismonthwelaunchedawholenewSeedWorldwebsitethatismorevisuallycompel-lingandmobilefriendlynomatterwhatdeviceyouchoosetouse.CheckitoutatSeedWorld.comAdditionallytheteamhastakentosocialmediaFacebookTwitterandLinkedIn.Wearepostingtimelynewsfunfactsandgeneralinterestpieces.Besuretofrienduslikeusandfollowus.Wearecreatingquitethebuzzanditsallaboutseedsandagriculture.YoureInvitedAndlastbutcertainlynotleastIcouldntbemorethrilledtoletyouinonalittlesecret...SeedWorldwillbecelebratingits100thanniversaryin2015andweareplanningtocelebrateallyearlongwithuniqueandcreativeeditorialcontent.Butitsnofuntocelebratewithoutguests.Wewantyoutojoinus.Sendusafewselectphotosofyourstaffbusinessandinnovationsfromthepast100yearswithashortcaption.Wedlovetofeaturetheminthemagazineoronline.Ifyouhavethosepersonalandcherishedstoriesfrombackinthedaywriteortypethemupandsenditourway.Wewouldlovetohearfromyou.AsyouhavecontinuedtoinnovateandthrivesotoohasSeedWorld.Wevebeenbringingonnewstaffandexploringcreativeconceptssothatwecancon-tinuetodeliveronourpromise.Justaswedidforthefirst100yearswellworktobringyounewsyoucanuseaswellasthought-provokingarticles.SWJULIEDEERINGeditorWhileJuliedoesntdatebackto1915shehasafondappreciationforhistoryasitrelatestoagriculture.Infactforextraincomeaftergradu-ationsheworkedona1920sfarmsteadcalledHistoricProphetstownhelpingothersunder-standagriculturethenandnow. Drive-overHopperConventionalAugerConventionalAuger-FeterlOriginalBacksaverAuger-FeterlOriginal1214BacksaverAuger-FeterlOriginal12BacksaverAuger101316UtilityAugerUnloadingAugerRollermillHammermillGrainVac-PTOModelGrainVac-DieselModelGrainCleanerCrucialdetailsconnectingyourcombinetothemarketVisitwww.farm-king.comtofndadealernearyou.2014BuhlerTradingInc.infobuhler.comwww.farm-king.comHigherinputcostsandtightermarginsrequireacompletegrainmanagementystemtomakeyouroperationasproftableaspossible.ThecompletelineoarmKinggrainhandlingequipmentensuresyougettopdollaroryourcrop.ithdecadesograinhandlingexperienceFarmKingoerseverythingyouneedtogetyourgraintomarketateritleavesthecombine.www.farm-king.comGrainCart-10601360 6SEEDWORLD.COMDECEMBER2014DECEMBER2014THEINKERSMAINOFFICE1395-AS.ColumbiaRoadPMB360GrandForksND58201-9907SUBSCRIPTIONSSeedWorldispublishedsixtimesayear.NorthAmericansubscriptionratesareoneyearUSD70.00twoyearsUSD120.00.InternationaloneyearUSD200.00.Tosubscribepleaseemailsubscribeissuesink.com.WANTMORESEEDWORLDFollowusonlineatSeedWorld.comfacebook.comSeedWorldtwitter.comseedworldmagCIRCULATIONDeanFrenchdfrenchissuesink.comCONTRIBUTORSRebeccaBoyleMariaBrownMarcelBruinsSharonDavidsonSandiKarstensJulieMcNabbDennisThompsonBrianWallheimerEDITORIALBOARDR.B.HalabyAgriCapitalBettyJones-BlissPurdueUniversityJohnSchoeneckerHarrisMoranSeedCo.JimSchweigertGroAllianceTomWiltroutDowAgroSciencesKarenWithersPenningtonSeedRonWulfkuhleGreenLeafGeneticsPleaserecyclewherefacilitiesexist.Nopartofthismagazinemaybereproducedwithoutthewrittenpermissionofthepublisher.PrintedintheUnitedStates.Drivenbyinnovaton.aginnovaonisallaboutexibleandfocusedagriculturalsoluonsthroughcustomerpartnershipswithsustainablevalueandqualitydrivenbyinnovaonandtechnologyinareasofForfurtherinformaoncall209-367-4109SeedtreangcoanganddryingequipmentPolymersandseedappliedenhancementtechnologyAnalycalseedtesngequipmentEducaontrainingandresearchQ.WHATDOYOUENJOYMOSTABOUTWORKINGINORFORANORGANIZATIONTHATSUPPORTSTHESEEDINDUSTRY1.Agricultureisatight-knitcommunityandthereistheopportunitytogenuinelyimpactchangeandcreatemeaningfulrelationships.2.IthasopenedmyeyestoissuesandsolutionsIwouldnthavenormallyheardaboutsuchasdemandsinfoodproductionanddevelopingseedtechnologies.3.Itsafunfast-pacedandgreatindustry.Thepeoplearepassionateandthereslotsofinnovation.4.Iabsolutelyloveagriculturelearningaboutdifferentculturesandhavingthechancetotravel.SeedsgivemetheopportunitytodoallofthatwhileworkinginoneoftheoldestmostessentialandinnovativeindustriesPUBLISHERShawnBrooksbrookissuesink.comEDITORJulieDeeringjdeeringissuesink.comSTAFFEDITORSMarkHalsallLindsayHoffmanShannonSchindleMarcZienkiewiczMARKETINGCraigArmstrongcarmstrongissuesink.comBrendaEzinickibezinickiissuesink.comMaeganMarriottmmarriottissuesink.comSamMostafasmostafaissuesink.comHitenShahhshahissuesink.comCREATIVETheresaKurjewiczLesleyNakonechnyDIGITALKyleDratowanyJillHollosiCalebMacDonaldVinceMendellaLynneRoy TheSeedKOTErangeofproductsisdesignedwithseedenhancementinmind.KannarEarthScienceLtd.2220NorthmontParkwaySte250DuluthGA30096Phone678475-1155Fax678623-5849www.KannarGroup.comGETSTARTEDTODAYTolearnmoreabouthowKannarSeedKOTEcanhelpyouenhancethetrueIPtraitsinyourseedwhileofferingsuperiordustcontrolandflowabilitycontactusat678475-1155.STANDOUTINTHECROWD.Youhaveinvestedinyourseedsgeneticpotentialnowboostitwiththebestpossibleseedcoatingsandenhancements.TheKannarSeedKOTErangeofproductsisdesignedwithseedenhancementsinmind.Ourmicro-formulationtechnologymakesourseedcoatingssuperiorinconcentrationandconsistency.KannarSeedKOTEproductsaresuitableforuseasafoodusepesticideinertunder40CFR180.910.920.950andor.960.Plusourseedcoatingsarefullycompatiblewithallkindsofmachinesandmethodscommonlyusedintheseedenhancementindustry.SeedKOTE-VisiblyDifferentforVisibleResults. Inoculatingsoybeanseedisntanunnecessarypractice.Itsrealprovensciencethatresultsinhigheryields.WeknowbecauseatVerdesianwevegotsoybeanseedinoculationliterallydowntoascience.Throughchemistryandbiologywevedevelopedthetechnologythatgivesordinarysoybeanplantsascientificedge.Onethatallowseveryplanttogrowbiggerstrongerandintheendmoreprofitableforyouandyourfarmers.LearnhowwevecombinedcraftwithsciencetoachievetheultimateinnitrogenNutilizationandtheperfectsoybeannitrogenprogramforyourcustomers.INSIDETHESCIENCEWhenitcametoenhancingyieldsforsoybeansweknewifwecouldincreasenitrogensupplyandutilizationefficiencywecouldrealizehigheryields.WhilesoybeanscanabsorbsomeofthenitrogenneededdirectlyfromthesoiltheyrequiremoreNthanisnaturallyavailableasmuchassixpoundsforeverybushelproduced.Thereareonlythreewaystogetnitrogen1.Organicallythroughthebreakdownofsoilorganicmatterwhichcomesupshortfortheneedsofgrowingsoybeanplants.2.Leftovernitrogenfromfertilizerappliedtothepreviouscropwhichcansometimesbenonexistent.3.AndthentheresBradyrhizobiumjaponicumwhichcaptureslargeamountsofatmosphericnitrogenthatsoybeansneedtoreachtheirgeneticpotential.HowevertheseN-fixingbacteriaaredifficulttosustainnaturallybetweencrops.Outofthesethreesourcesofnitrogenourscientistschosetofocusonthethirdrhizobium.Theythoughtthatiftheycouldcreateaseedinoculantrichwithnitrogen-fixingrhizobiatheycouldgivesoybeansawaytoincreasenitrogenproductionthusimprovingyieldpotentialeveninchallengedsoil.WhattheyfoundwasexactlyastheyhypothesizedBytreatingsoybeanseedswithfourtimesthenormalamountofN-fixingrhizobiasoybeanplantsformnumerousproductiverootnodulesthatfixmorenitrogenfortheplant.SoybeansneedmorenitrogenNthanisnaturallyavailableinthesoil.TherearethreewayssoybeansreceiveN-Organicmatterbreakdowninthesoil-Appliedfertilizerleftoverfromapreviouscrop-NativeorappliedrhizobiaFieldconditionscanreducetheeffectivenessofbackgroundpopulationsofnativerhizobia-HighorlowpH-Loworganicmatter-LongerrotationsWhyInoculateItsScience.NotScienceFiction. SCIENCECENTEREDONTHESEEDButwhathappenswhenyoucombinefourtimestheN-fixingrhizobiawithTakeOfftechnologyAnincredibleperformanceincreaseproducingevenmorerootsandincreasingtotalnodulemassbyupto65percent.Thiseasy-to-useinoculantPresideCLresultsinfasteremergenceincreaseddevelopmentofreproductivestructuresmorepodsquickercanopyclosureandultimatelyhigheryieldpotential.Nowthatyouknowthescienceitstimetohelpyourfarmersstartplanningascience-basedsoybeannitrogenprogramwitheasy-to-applyPresideCL.Andmakeeveryplantaprofitableone.SCIENCECENTEREDONTHESEEDAtVerdesianLifeScienceswerecommittedtohelpingyouandyourfarmersmaximizeresultswithacontinuousfocusonthefutureofbiologicalandnutritionaltreatmentsandtechnologies.WebelieveaplatformofprovenlifesciencecoupledwithsuperiorformulationsdeliversgreateryieldsinthefieldandbiggerROIs.VisitwithyourlocalVerdesianrepresentativetodayandlearnmoreaboutPresideCL.PresideCLwithTakeOfftechnologyensureshighnumbersofN-fixingrhizobiaproducingmorerootmassandnodules.Resultsinfasteremergenceimprovedplantgrowthmorepodsandhigheryieldpotential.ImportantAlwaysreadandfollowlabelinstructions.PresideisatrademarkandTakeOffisaregisteredtrademarkofVerdesianLifeSciences.2014VerdesianLifeSciences.Allrightsreserved. 10SEEDWORLD.COMDECEMBER2014Chinaislookingforselfsuf-ficiencyandagricultureisattheverytopofitsgovernmentpriori-tiessaysPierreCohadonterritoryheadforSyngentaChina.AsaEuropeanworkinginthecountrywhereagricultureisatoppriorityyoufeelgreat.Therearentthatmanycountrieswhereagricultureisthatimportant.AsaresulttheseedindustryinChinaisquicklyadvancing.WorkingwiththeChineseauthoritiesisverystraightforwardCohadonsays.Theywantawin-winsituation.Basicallytheyhaveahugemarketandinthemean-timetheyareinterestedinsomeofourtechnologiesandourabilities.THECONTINUEDGLO-BALIZATIONoftheindustrymeansthemovementofseedremainsatopprioritywhileincreasedprofessionalismandafocusonancillaryservicesthathelpseedcompaniesstandoutfromthepackaretwodominantfactorsatthedomesticlevel.IthinkthekeyissuesareallreallyaboutthefreemovementofseedsaysBryanGerardpresidentandco-ownerofGerardSeedSolutionsthisspringattheInternationalSeedFederationsannualmeeting.IfyoulookattheISFphytosanitarysectionandtheworkthattheyarejuststartingalotofheadwaywillbemadeduringthenextyear.Thereisnodoubtthatswherealotofenergyisgoingtobe.InfactGerardfeelsamovefromdomestictointernationalthinkingisoneofthebiggestchangestheseedindustryhasundergoneinthepastdecade.AsIlookbackto2007theseedindustryhadbeenprettysetinthewaythatithaddonethingshesays.Mosteverythingwasstilldomestic.Nowyoureallyhavetohaveaglobalperspectivebecauseevenifyourbusinessisdomesticglobalaspectsaregoingtoimpactit.Theseimpactsmightcomefromwithintheseedindustryortheycouldbefromoutsidetheindustrygovernmentrelationsconflictsandwars.GerardsayshavingawillingnessandanunderstandingthatyouneedtolookbeyondU.S.bordersisaveryimportantskillsetfortheseedindustry.AroundtheGlobeAstheseedindustrybecomesincreasinglyglobalcertainmarketsarefrontofcenterperhapsnonemoresothanChina.GiantViewsoftheIndustryPOLISHEDPROFESSIONALJULIEMCNABBManagingeditorofSeedWorldfrom2007to2012McNabbisfamiliarwiththeintricaciesoftheseedindustry.Shehasapassionforgettingthestoryrightandacompetitivespiritthatallowedhertothriveintheworldofpublishingandcommunications.Thisseedindustryhasbecomeaglobalforcewithmoretechnologicaladvancesandahigherlevelofprofessionalismthaneverbefore.Ithinkthekeyissuesareallreallyaboutthefreemovementofseed.BryanGerard DECEMBER2014SEEDWORLD.COM11Youcantransfertechnologiesandknowhowtousandthenyouwillaccessourmarket.Itsprettystraightforward.HoweverCohadonsaystheseedindustryinChinastillfaceschallenges.Abigpartofthemarketisinthehandsofverysmallgenericcompaniesthousandsofthemheexplains.Counterfeitisnotjustforluxurygoods.Youhavealotofcounterfeitseedsandalotofcounterfeitcropprotectionproducts.ButthisisquicklyimprovingbecauseChinaisbecomingtheNo.1economyintheworld.Theirauthoritiesclearlyunderstandthatprotectionoftheenvironmentintellectualpropertyandsoonareamust.ThingsaremovingveryfastherelikemostthingsinthiscountryandImveryconfidentforthefuture.Thatincludestheincreaseduseofgenetically-modifiedseedsinChina.ChineseauthoritiesareextremelypragmaticbuttheyarealsoextremelysensitivetothepublicopinionCohadonsays.OnonesidetheyrealizethatGMcropsareaveryefficienttooltoincreasecropproductivityandtheyneedthemforensuringselfsufficiencyforthecountry.Ontheothersidetheyrealizethatpublicopiniondeservesexplanationsandeduca-tionwhichtakestime.CohadonisabsolutelyconfidentthathellseemoreGMcropsinChinaprobablytowardstheendofthedecade.MovementofSeedNootherexamplequitehighlightstheimportanceofthefreemovementofseedasthisyearstradeissueinvolvingChinaandSyngentasAgrisureVipteratrait.AgrisureVipterawhichprotectsagainstcornborerandabovegroundpestswasregisteredintheUnitedStatesin2010bytheEnvironmentalProtectionAgency.TheminuteitwasregisteredwesubmittedforanimportapprovalinChinaCohadonshares.FouryearshavepassedandalthoughthistraithasnowbeenauthorizedforimportinallkeycountriesincludingJapanandtheEuropeanUnionthisisstillpendinginChina.WehavedoneeverythingwecandoCohadonsays.WehaverespondedinatimelymannertotherequestsofauthoritiesandIfirmlybelievethatthiswillgetsolvedassoonaspossible.Wearequitehopefulthattheministerwillsignthisapproval.AccordingtoCohadonthisissuegoesfarbeyondSyngenta.Thisisanindustryissuethatinvolvesseedcompaniesgraintradersgrowersandregulatoryauthoritieshesays.Theprob-lemisIfyoucannotsubmitanimportapprovalinChinauntilthetraitisregisteredinthecountryoforiginandittakestwoyearsfortheChineseauthoritiestograntthisapprovalbydefinitionyouwillautomaticallyhavetwoseasonsduringwhichyourtraitwillnotberegisteredforimportationinChina.Thereforethealignmentoftheregulatoryauthoritysystemisamust.ItswhatwemustworkforandallofusnotjustSyngenta.MoreThanSeedMoreandmoreancillaryservicesarecroppingupacrosstheindustrythathelpseedcompaniesoffertheircustomerssomethingmore.InfacttwoofthisyearsGiantsworkinthisareaMartyTurnerofSTEPwhichprovidescustomizedstewardshipeducationprogramstotheagricultureindustryandGerardsGerardSeedSolutionswhichprovidesvariousprojectandconsultingservices.WhenwestartedGerardSeedSolutionswethoughtitwouldbemoreofaconsultingbusinessGerardshares.Itsreallybecomeaprojectbusinesswherecompa-nieshavebroughtusontolookatdifferentprojectsandmaybetoexecuteaproject.Allofitwastiedtoexpandingtheirbrandorexpandingtheirfootprint.Ourindependenceallowsustobeverynonbiased.Itallowsustogiveafullindustryperspec-tiveandthecustomerhasalotofconfidenceandtrustonwhereitscomingfrom.Turnermeanwhileisfocusingononeareaimportanttotheseedindustrystewardshipandcompli-ance.STEPwasspurredfromtheneedandopportunityofseeingallthesenewtechnologiesfromseedcompaniescomingupandtheneedtoeducatefolksfurtheronthenewrequirementshesays.Itstemmedfromalltheintegratedrefugeman-agementrequirementsintellectualpropertyandsoon.Inadditiontousingtheseancil-laryservicescompaniesarealsoexpandingtheirownserviceseitherbyacquisitionsornewplatformstoThealignmentoftheregulatoryauthoritysystemisamust.PierreCohadon 12SEEDWORLD.COMDECEMBER2014becomemoreofaone-stopshopforfarmers.Thisisespeciallyprevalentintheseedenhancementsector.BASFsacquisitionofBeckerUnderwoodhasreallybroughtanewelementtoourportfoliosaysNeilBentleydirectorofmarketingU.S.CropforBASF.Nowwereabletooffergrowerssolutionsthatstartwithplantingthatseed.Previouslywestartedalittlebitlaterinourportfoliowestartedbytalkingwithfarmersaboutweedcontrol.Todaywecangooutwithfarmersandreallytalkaboutfromthetimetheyplantallthewayuntiltheyharvest.CustomerFocusedBASFhastakenitonestepfurtherofferingriskmitigationsolutionstofarmersaswell.Wearecom-mittedtohelpinggrowersgetthemostfromeveryacreBentleysays.Oneofthosekeycompo-nentsisourAdvantageSuitewhichincludesourInvestmentAdvantage.ThekeyelementaroundourAdvantageSuiteishelpingfarmersplanearly.Whenweplanearlytogetherwithfarmerswebelievewehaveahigherchanceofsuc-cess.AndwhenweplantogetherwithfarmerswerealsowillinginthecaseofInvestmentAdvantagetoalsotakeonalittleofthatriskincasecommoditypricesweretogodownthroughouttheseason.MeanwhileINCOTECisalsoexpandingitstechnologyportfolio.WegetproductsfromdifferentsourcesandweasacompanyapplythemandmakesuretheygoontheseedthattheyworkandthattheyensurethesafetyoftheseedsandthegerminationstaysintactandsoonsaysJanWillemBreukinkseniorexecutivememberoftheboardforINCOTECGroupBV.ThisisaplatformthatmakesINCOTECquiteuniquebecauseweareanindependentcompanyandofferingittothewholeindustry.Wecancombineproductscomingfromdifferentsources.Forgrowersthatmeanswecanhelpthemgetoptimalcombinationsofadditivestoapplytothoseseeds.InthatrespectIamverypositiveandthereareafewexamplesofexcitingproductscomingonthemarketnowthatcanhelpgrowersgetabetteryieldoutoftheircrop.OptimismPrevailsDespitetheglobalizationoftheindustryhereonU.S.soilthesmallregionalseedcompanieshaveneverfeltmoreoptimismthanrightnow.TomethemessageisareallysimpleonesaysGregRuehleCEOoftheIndependentProfessionalSeedAssociation.Theindustryviewedbroadly...viewsregionalindependentseedcompaniesasveryviableplayersintheseedindustry.Theywanttobepartofit.Thereisatremendousamountofoptimismandthatoptimismisacrosstheseedindustry.Certainlythesefolksancillarybusinessesareoptimisticaboutsomethingstheycandowithregionalseedcompanies.Ruehlesaysthebiggestchangethatpromptedthisrenewedinter-estinthesmallregionalseedcompaniesistheincreasedlevelofprofessionalismandthedesiretodeliverhigh-qualityproductsinahigh-touchenvironment.Wehavefewermembersandtherearefewerseedbrandsouttheretodaythentherewereeight12and15and20yearsagoRuehlesays.Everyoneknowsthatitsafact.Butthefolkswhoremainareanxioustobeinthebusiness.Theyareanxioustogetupeverydayandgomeetthecustomerattheirpointofneedandthatswhatgetsmeexcited.Independentseedcompanieswanttoestablishthatlevelofprofession-alismthatreallydeliverscustomerservicetotheirgrowersinawaythattheyarentgoingtogetanyplaceelse.Astechnologycontinuestopickuppaceintheindustrythemostsuccessfulcompaniesbigandsmallwillbetheonesthatofferahighlyprofessionalservicetohelpfarmerswadethroughtheproductpool.IncreasedtechnologycreatesmoreoptionsforfarmerstosiftthroughBentleysaysaddingthatthereisanever-growingpoolofoptionsforfarmerstochoosefromanddecisionsthatneedtobemade.Andthosedecisionsarebecomingmuchmoreimpactfulintermsofthefinancialimpact.Thevalueofrisktodayforacornorsoybeanfarmeristwoandthreetimesmorethanitwasintheyear2000.Whiletherearemoreoptionsandtechnologyisreallyadvancingatafastpaceitsuptoustocreatesimplesolutionsforfarmers.SWWHEREONTHEWEBToviewtheGiantViewsoftheIndustryvideoseriesvisitSeedWorld.com.27productslaunchedbyBASFfrom2000to2012.200millionfarmsexisttodayinChina.1500farmsvisitedeachyearbySTEPtohelpeducatefarmersaboutproductstewardship. DECEMBER2014SEEDWORLD.COM13THERESONLYONEWAYTOHAVEATWO-WAYCONVERSATION.Ourtraitsandgeneticsmayleadtheindustrybuttheystillneedsupportfrompeoplewhoperformonasimilarlevel.Peoplewhobringvalueintheformofinsightandunderstanding.Youcanexpectthiskindofsupporttohelpyousucceedinthemarketplace.Andknowthatyouredoingbusinesswithpeoplewhollalwaystaketimeforgoodconversation.Feelfreetocallusat800-445-0956orvisitGreenLeafGenetics.comformoreinformation.2014Syngenta.GreenLeafGreenLeafGeneticstheAllianceFramePurposeIcontheGreenLeaflogoandtheSyngentalogoaretrademarksofaSyngentaGroupCompany.MW19194034-SW0914 14SEEDWORLD.COMDECEMBER2014SyngentasGoodGrowthPlanSyngentaChinaisfullyimmersedinthecompanysGoodGrowthPlan.Werealizethatwhenyouaskpeoplehowarewegoingtofeedtheworldin2050with2billionmorepeopleonthisplaneteverybodyagreesweneedmorefarmlandweneedmorewaterweneedmorelaborweneedmoreofeverything.Wellitsnotpossible.ThemajorityofthosepeoplesayitsuptothegovernmenttosortthisoutbutwebelievetheprivatesectorandcompaniessuchasSyngentaneedtogetinvolvedaswell.ThewaySyngentaisgettinginvolvedisthatwearecommittedtosixareas.By2020wewanttoincreasecropproductivityby20percentworldwide.Wewanttoenhancebiodiversity.Wewanttogetbackmillionsofhectaresoflandwhicharebecomingnotusableforagriculture.Wewanttoempowersmallholders.Wewanttokeeppeopleonfarmssafe.Andlastbutnotleastwewanttotakecareofallthepeoplewithinoursupplychain.InChinawewillfocusonthreeofthesecommitments.Thefirstoneiscropproductivityenhancement.Thatsakeypoint.Self-sufficiencyisoneofthekeygoalsforChina.Thesecondcommitmentisempoweringsmall-holders.Chinahas120millionhectaresbutthatsalso200millionfarmsandprobably600millionfarmerssothereisalargenumbersmallholderfarmersinChina.Empoweringthemmakingsuretheycanproducemoreisveryimportant.ThethirdfocusinChinaistakingcareofpeopleonfarmsandmakingsuretheyreceivetherighttrainingtouseourproductourtechnologyinthebestandsafestway.SothesearethethreecommitmentsmorespecificallyforChina.AsanindividualIamreallyproudtobeapartofthisinitiative.Itisawaytosortoutthefuturedifficultieswewillfaceby2050ifnothingisdone.PierreCohadonofSyngentaPatentExpirationWevebeentalkingtodealersforaboutthepastfourtofiveyearsonRoundupReadyOnepatentexpiration.Therewerealotofquestionsthosefirstcoupleofyears.Aswecontinuetobringthattopicuptherearelessandlessquestionsmoreunder-standingandmoreacceptance.Theindustryasawholehadalotofquestionsbeingthefirstpatentofitskindtoexpire.Butweareseeingalotmoreunderstandingoutthere.Thisyearwasabigyearthepatentactuallyexpired.Sotherehavebeenafewmorequestionsanddifferentkindsofquestionsasfarmersrealizeheythisistheyearwhatdoesthatmeanforme.Notnecessarilylookingtobuyanoldbeanbutmoresotryingtounderstandwhatdoesthatmeanandwhataremyoptions.MartyTurnerofSTEPOldissuesandchallengesarenewagain.ManyoftheexpertsinthisyearsGiantViewsoftheIndustryhadinterestingstoriestotellaboutfacingoldchallengesinanewway.Enjoythehighlightsfromtheirnewsandinsights.JulieMcNabbHIGHLIGHTSGiant 16SEEDWORLD.COMDECEMBER2014ProtectingPollinatorsItsapitythatthisdebateishappening.INCOTECasacompanyhasbeenworriedaboutit.Alotofdecisionshavebeenmadeonemotionalgroundsinsteadofusingscienceandthatisscary.Togetoutoftheemo-tionaldiscussionisverydifficult.Theonlythingwecandoasanindustryistomakesurewedoagoodjobatstewardship.ThereforewehavesetuptheAmericanSeedTradeAssociationqualityassuranceprogram.TheseedindustryhastakenresponsibilitytoshowthatwhathappenedinGermanyin2008isnotgoingtohappenagain.Whatwillhappenwiththeneoni-cotinoidsinEuropethatsaquestionmarkbuttherewillbenewproductscomingandweshouldprepareourselvesforthenextgeneration.Asanindustryweneedtotakeresponsibilitythatwedoagoodjobthatweapplyproductwellthatwestickittotheseedsandmakesurethatbeesarentgettingincontactwiththeseproducts.Insecticidesarekillinginsectssoifyouarenthan-dlingthemorusingthemwelltheywillalsokillbees.IalwayssayIn2008theplanecrashedbutthatdoesnotmeanthatflyingisnotsafeanymore.Theonlythingwehavetodoisperhapsinthecockpitmakesomeextrachangestomakesurethisisnotgoingtohappenagain.Andthatresponsibilityisaglobaleffortthatallseedcompaniesneedtotakenow.JanWillemBreukinkofINCOTECVitamin-EnrichedTraitsIdontknowhowvitamin-enrichedtraitsaregoingtoplayout.FormeespeciallywhenIlookatbiotechadoptionintheworldthisisonewaytomaybehavetheleastamountofresistance.InChinagoldenricehasgonethroughthis.Therearevitamindeficien-ciesinmanydevelopingareasoftheworld.Ifwecanfindwaystomakeitbetterwaystomakethedietswhichareverylimitedhealthierthevaluethathasisamazing.Ifinditveryhardwhenwehaveacceptedscienceineveryotherareaofourlife.Dowewanttogobackto1890transportationpracticesDowewanttogobackto1890laundrypracticesDowewanttogobackto1890airconditioningpracticesDowewanttogobackto1890medicinepracticesNowelovetheadvancementsofscience.Wevegotpeoplethatneedfoodandneedvitamin-enrichedfood.Icannotunderstandhowpeoplecangoagainstsciencethatcanhelppeoplebehealthierandfeedhungrypeople.Healthierdietscanmakeasignificantdifferenceinsomepeopleslivesitcanextendtheirlifespananditcanmakeforahigherqualityoflifewithmoreenergy.Thatisimportant.IdontknowwherethemultinationalsaregoingonthisbutIbelieveitsonethateveryoneshouldbeabletobuyinto.BryanGerardofGerardSeedSolutionsBASFInnovationSpecialistsIthinkitcomesbacktothatintensiverelationshipwiththecustomerandhowweplantogetherwithafarmer.Attheendofthedayafarmerreallyneedsasetoftrustedadvisorswhoaresittingtogetheratthetablehavingaconversation.AlotoftimesthatincludesaretailermanytimesthatincludesaninnovationspecialistfromBASF.Farmerstodayreallywanttoknowaboutthethingstheyareusingontheirfarmandtheywanttohearthatfromthebasicmanufacturer.Wearepleasedtobeabletoofferagreatgroupofpeoplewhocangooutthereeachandeverydayandworkwithfarmersandhelpthemplanoutthatacreandplanouthowtheycanbesuccessful.NeilBentleyofBASFCertifiedSeedEversinceIcameintotheagindustryin1999Ivealwaysheardthatnewseedisthewaytogo.IveseentheevidenceandIveputthenumberspenciltopaper.Ivesatwithdealersandlookedatit.YoullhearbothsidesofthestorybutwhatIcontinuetohearmoreandmorefromdeal-ersandfarmersisokaylookthevalueisthereinthenewseed.Thetechnologyisalwaysnewer.Youhavealltheseinputcostsifyoudecideyouwantto.Ifthereisabinrunbeanthatyouwanttogrowyouvegotalltheseinputcostsforthatstorage.Youvegottobagandstoreitandthenwonderifitwillgerminateaswellasthenewseed.Alotofthosequestionsmustbeasked.Theproofwillbeinthepuddingifitdoesntcontinuetoshowthatvalueandtheydontseetheyieldandthebenefitthenyoucouldseeachangeinthat.MartyTurnerofSTEPAcquisitionStrategyINCOTECislookingatacquisitionsbutweareonlyinterestedinacquisi-tionswhereweaddsomethingtoourtechnology.Wearentsomuchinterestedinbuyingmarketshareratherwearelookingatcompaniesthathavetechnologythataddstoourtechnologyportfolio.Ouracquisi-tionofSeedGuardisagoodexamplewherewegottheThermoSeedtechnologybecausetheyhadsomeveryniceproductsintheorganicmarket.WearealwayslookingatacquisitionswherewecanaddvaluetothetechnologyofINCOTEC.JanWillemBreukinkofINCOTECSW Thefirstandonlytrainingcompanytoconductoptimizedseedtraiteducationstewardshipandcompliancetrainingforseedcompaniesdealersgrowersandfieldspecialists.Withmultipletrainingservices10yearsindustryexperienceandcustomizedtrainingtechnologySTEPhasdevelopedtrainingresearchandcompliancepartnershipswithkeyseedindustrycompanies.Thesepartnershipsaredrivingbreakthroughdiscoveriesintraittechnologycomplianceandstewardshiptraining.Tapintoourexperienceandexpertiseanduseourservicestodevelopatrainingprogramforyourcompanyorsupportanalreadyexistingprogram.OursupportservicesincludeTargetedSeedDealernetworktrainingandeducationOn-FarmAssessmentsOn-siteGrowerEducationTraitRoyaltyintegrityIntellectualPropertytrainingProgramIntegrityandComplianceAndmoreBenefitfromoveradecadeofouruniqueAgIndustryexperienceandsupportservices...LetuscustomizeaprogramthatfitsyourSeedTraitandProductStewardshipneeds.Contactustodayat1-877-330-STEP-7837oremailusatcontacts-t-e-p.orgforaconsultationandneedsassessment.WewouldlovetodiscusshowSTEPcansupportyourcompanysAgIndustryefforts. 18SEEDWORLD.COMDECEMBER2014NeilBentleyNeilBentleyBASFdirectorofmarketingfortheU.S.CropdivisionoverseesthemarketingactivitiesfortheU.S.cropprotectionbusiness.HegrewupinasmallfarmingcommunityinsouthernMinnesotawherehebeganhisagriculturalcareerworkingsummerswhilestillinschool.AfterearninghisMBAfromtheFuquaSchoolofBusinessatDukeUniversityBentleystartedhisprofessionalcareerintheretailagriculturebusiness.In2001hejoinedBASFasasalesrepresentativeandhasmostrecentlyworkedabroadforBASFmanagingseveralactiveingredientsintheirglobalmarketingfungicidesgroup.JanWillemBreukinkJanWillemBreukinkisseniorexecutivememberoftheboardforINCOTECGroupBV.Hehasbeenworkingintheseedindustryformorethan30years.Breukinkstartedhiscareerin1978withRoyalSluisinthevegetableseedindustry.SincethenhehasfilleddifferentpositionsinthepreviousmothercompanyRoyalSluisandinINCOTEC.HehelpedleadthedevelopmentofINCOTECfromasmalldepartmentwithinRoyalSluistoafull-fledgedindependentseedtechnologycompanyservicingtheglobalseedindustrywithfacili-tiesinmorethan10companiesandmorethan530employees.Since1987hehasbeenamemberoftheInternationalSeedFederationsSeedTreatmentandEnvironmentCommitteewhereheservedaschairmanfor10years.TodayBreukinkservesaschairmanoftheSeedTreatmentandTechnologyWorkingGroupwithintheEuropeanSeedAssociation.GiantBiographiesJulieMcNabbPierreCohadonPierreCohadonhasbeentheterritoryheadofSyngentaChinasinceJune2011.PreviouslyhewasthemarketingmanagerforSyngentascropprotectionbusinessinFrance.BeforejoiningSyngentaCohadonwastheZenecamarketingmanagerofresearchanddevelopmentinFrance.HehasalongcareerintheagindustryinmanydifferentcountriesincludinggeneralmanagerpositionsinRussiaandHungaryplusvari-ousrolesintheUnitedKingdomFranceandGhana.Hespeaksseverallanguages.A1980graduateofPaulSabatierUniversityinFranceCohadonmajoredinbiology.ContinuinghiseducationatLEcoleNationaleSuprieureAgronomiquedeToulouseENSAThespecializedasanengineerincropprotectionin1983.BryanGerardBryanGerardisthepresidentandco-ownerofGerardSeedSolutionsInc.acompanythatprovidesprojectandconsultingservices.HeisalsothecofounderofACCESSPlantTechnologyInc.ACCESSisdesignedtobethebridgebetweencompaniesuniversitiesandinstitutionsthataredevelopingtechnologyandthecompaniesthatarethemarketersoftheproductsofplanttechnology.PriortohiscurrentroleGerardwasthepresidentandco-ownerofJGLInc.asupplierofsoybeanandwheatgeneticsinNorthAmericaSouthAmericaEuropeandAfrica.JGLwassoldtoSyngentainJuneof2012.GerardchairstheAmericanSeedTradeAssociationsIntellectualPropertyCommitteeandisapastchairoftheassociationsSmallGrainsCommitteeFarmSeedDivisionStewardshipCommitteeandInternationalExecutiveCommittee.Attheinter-nationallevelheisamemberoftheInternationalSeedFederationsboardandchairsitsFieldCropSection.EversinceIcameintotheagindustryin1999Ivealwaysheardthatnewseedisthewaytogo.IveseentheevidenceandIveputthenumberspenciltopaper.Ivesatwithdealersandlookedatit...WhatIcontinuetohearfrommoreandmoredealersandfarmersisokaythevalueisthereinthenewseed.MartyTurner DECEMBER2014SEEDWORLD.COM19EYNVELOPECOMPANYBUR1600N.ChestnutSt.WahooNE68066Since891utedmanufacturerofaveeenenvroductsservingpeslabelsanherprintedvcsizes.usomermstockeenveloesinaldarpacketFroseedpmmanurerntedgngtszestocuspackaopeisysoureorquality.rrBurkleyEnDEEEEKSAMoQualifedByeuys80-95-www.buYOURSEEDENVELOPEANDPACKAGINGSOURCEYOURSEEDENVELOPEANDPACKAGINGSOURCEYOURSEEDENVELOPEANDPACKAGINGSOURCEBURKLEYENVELOPEEnvelopeManufacturingLabelsPackagingSeedandgraincleanerSfortheworldCrippenNorthlandSuperiorSupplyCo.8-851LagimodiereBlvd.WinnipegMBPh204-925-6141www.northlandsuperior.comAirScreenCleanersIndentedCylinderLengthSeparatorGravitySeparatorGregRuehleSince2005GregRuehlehasservedasthechiefexecutiveofficerfortheIndependentProfessionalSeedAssociationbasedinOmahaNebraska.Inthiscapacityhehasmanagedtheday-to-dayadministrativeandfiduciaryresponsibilitiesforthenationaltradeassociationrepresentingnearly100independently-ownedseedcompaniesthroughouttheUnitedStatesandCanada.AtthetimeofprintingRuehlehadjustannouncedhisresignationfromIPSAeffectiveJanuary2015.PrevioustohispositionatIPSARuehleservedfornearly10yearsastheexecutivevicepresidentoftheNebraskaCattlemenwithprimaryassociationmanagementandgovernmentaffairsresponsibilitiesforthenearly5000-memberstatewidegroup.MartyTurnerMartyTurneristhedirectorofstewardshipandcomplianceforSTEPLtdaninnovativecorporationchar-teredin2003toprovidecustomizedancillarysupportandservicestotheagricultureindustry.With15yearsexperienceintheagriculturalindustryTurnerworksdirectlywithtraitprovidersandtheirretailersdealersandfarmers.BeforejoiningSTEPTurnerwasthemanagerofsalesreportingcustomeroperationsforMonsantofrom2005to2008.Inthispositionhemanagedateamwithincustomeroperationsresponsibleforindependentdealerandfieldsalesteamrelationshipbuildingwithpurposeofinfluencingproductsalesreportinganddatareconciliationmanagementof25millionproductunitsannually.WHEREONTHEWEBToviewtheGiantViewsoftheIndustryvideointerviewsvisitSeedWorld.com.WithdozensofnewinterviewswithindustryprofessionalspostedeachyeartheGiantViewsoftheIndustryvideoseriescoverstopicsrangingfrombreedingandmarketingtoregulatoryaffairs. 20SEEDWORLD.COMDECEMBER2014NumberofbusinessplatformsthatJanWillemBreukinkseniorexecutivememberoftheboardINCOTECGroupBVsaysthecompanyoffers.Forusourthreebusinessplatformsfieldcropsvegetablesandornamentalsareequallyimportant.Vegetablesarethehigh-techmarketwherewelearnalotwherewecangetmoreoutoftheseedandwherewedeveloptechnologythatcanlaterbeusedinthefieldcrops.Butifyoulookatthesizeofthemarketofcoursefieldcropshasenormouspotentialbecausethesizeofthemarketismuchbigger.Wenourishallthreebusinessareasasmuchaspossibletomakesureallthesegmentsremainsuccessful.Ourfourthplatformisanalyticalserviceswhichisextremelyimportantinsupportingourtechnol-ogies.Analyticalservicesperformsallkindsoftestsonseedslikedustoffandgenetictesting.WehaveadealwithKeygenewhereweallowhigh-techDNAanalysistobemadeavailabletosmallerseedcompanies.Thereisalotofinterestinthesetechnologies.GIANTNUMBERSNumberofhectaresoffarm-landinChina.Chinahasahugesurfacededicatedtoagriculture120millionhectares.ThisistwicethesizeofBrazilorRussiasothisisahugeagriculturalmarket.ForacompanylikeSyngentadedicatedentirelytoagricultureChinaisnotonlyabigmarketbutabiggrowingmarket.PierreCohadonterritoryheadforSyngentaChinaNumberofproductsthatNeilBentleyBASFdirectorofmar-ketingfortheU.S.Cropdivisionsaysthecompanylaunchedfrom2000to2012.TypicallytheBASFsalesrephasdoneagreatjobofunderstandingtheproductsthatBASFoffersintothemarketplace.Howevertheinnovationspecialistsreallybringtheothersideofthecointheybringtheagronomicskills.Welaunched27productsfrom2000to2012andweregoingtolaunchanother37productsuntiltheendofthedecade.WeneednotonlypeoplewhocancometothetableandunderstandtheproductsthatBASFislaunchingintothemarketplacebutalsoreallyspeakwiththatfarmerandplacethemagronomicallytowheretheyaregoingtohavethemaximumimpacteachandeveryday.NumberofseeddealersthatSTEPacompanythatfacilitatesstewardshipeducationprogramsfortheseedindustrywillreachinitslatestprogramforMonsanto.Typicallywetryandseeintherangeof1500to2300dealers.ThegeographywehitdependsonwhatthehotitemsareIRMrefugebeingoneofthem.TheresalotofintegratedproductouttherenowsodowninthecottongrowingareatheyvegotmorerefugerequirementsandalittlebitmoreofaneedforRIMcom-plianceeducation.ButalsowiththeexpirationoftheRoundupReadypatentwerefocusedonthehighsoybeanproducingstatesthisyearaswell.Sowewillbefocusingonboththecottonregionandthosehighproducingsoybeanstates.MartyTurnerSTEPLtd.directorofstewardshipandcomplianceYearstheIndependentProfessionalSeedAssociationhasbeenoperating.IPSAisasegmentoftheindustrythathasseentremendouschangein25years.Duringthepastfiveto10yearsthemarketfurtherconsolidated.Ifyoureachback15to20yearstheadventofbiotechsignificantlyimpactedtheindustry.Thosearesubstantialchangesthathavechangedthefaceoftheindustry.Theyvechangedthenumberofparticipantsandwhothoseplayersare.IthinkasyougettotheendofthedaythebigchangeforIPSAmembersrevolvesaroundaccessingtheinputstheyrelyontoruntheirbusiness.GregRuehleIPSAchiefexecutiveofficerNumberoffarmsinChina.Chinahas120millionhectaresbutthatsalso200millionfarmsandprob-ably600millionfarmers.Therearealargenumberofsmallhold-ersinChinaandempoweringthemmakingsuretheycanproducemoreisveryimportant.PierreCohadonterritoryheadforSyngentaChina120MILLION27TWENTY-FIVE1500-23004200MILLION90247631882146915690247631826 since1900MoreThorough.MoreData.MoreValue. 22SEEDWORLD.COMDECEMBER2014EACHSEASONSCIENTISTSplantbreedersandhiredhandsregularlytrudgeoutintofieldstomeasurecrops.Theyreoftenlookingforobjectivedatasuchasplantheightwhichcanbemeasuredinfeetandinchesbutthedatatheycol-lectisoftenhighlysubjective.Evenheightmightberecordedsimplyastallorshort.Theymightalsomeasuremoresubjectivetraitssuchasleafgreen-nesstheamountofserrationinaleafortheamountofgroundcovertheplantsprovide.Twodifferentpeoplelookingatthesameplantmightcomeupwithtwodifferentmeasureswhichisquiteoftenthecase.Othermeasurementssuchasnitrogencontentchlorophyllcontentorbiomassmightbeimpossibletomeasureaccuratelyunlessplantscanberemovedfromplots.Theseevaluationsaretedioustime-consumingandexpensiveanditmightsoonbeathingofthepast.JerryHatfieldisaplantphysiologistandlabora-torydirectoroftheU.S.DepartmentofAgriculturesAgriculturalResearchServiceNationalLaboratoryforAgricultureandtheEnvironment.Hesalsothedirec-toroftheMidwestClimateHubinAmesIowaandoneofmanyresearchingremotesensingtechnologythatcouldchangehowscientistsgeneticistsbreed-ersandothersgatherinformationneededtoimproveandassesscrops.TheideaisthatwithremotesensingyoucantakeaphotoofafieldandunderstandwhatshappeningthereatthatmomentHatfieldsays.Thesearebecomingalmoststandardtoolsforus.HowItWorksPlantbreedersandgeneticistshaveprettygoodideasaboutsomeofthegenesthatwillimpartdesiredchar-acteristicssuchasdroughttoleranceforinstanceorhigheryields.Theycrossplantswithdesirablegenetictraitstocreatebetterhybrids.Modelscanpredictthelikelihoodofalinehavingthedesiredcharacteristics.Butthenewseedsstillmustbesownandtheplantsmustbestudiedtoensurethataparticularlinepossessesthephysicalcharacteristicsneeded.Hatfieldsresearchfocusesonusingsensorstodetectspectrumsoflightfromthevisibleincludinginfraredwavelengthsthatwecannotsee.Combinationsofdifferentlightsignaturescanbeusedtodetermineaplantsphysicalcharacteristics.Hatfieldsayshisresearchgrouphas30to40indicesthatcanbeusedtoaccuratelymeasureplantcharacteristics.Sensorscanbemountedonfarmmachineryplat-formsnearcropssmallaircraftorbehandheld.Insteadofsendingmanuallaborersintofieldsmanytimeseachseasontorecordonepieceofdataeachtimeonepersoncouldremotelycollectdozensofpiecesofinfor-mationsimplybycontrollingtheflightpathofadrone.JeffreyWhitearesearchplantphysiologistwiththeUSDA-ARSwhoworksincollaborationwiththeUniversityofArizonahasusedsensorsinwheatandcottonfieldswithbetterresultsthanmanualcollec-tionofdata.HandlaborisobviouslygettingmoreandmoreexpensiveanditsneverbeenthataccurateWhitesays.Ifyousendaworkeroutandaskthemtomeas-ureplantheightbuteachworkerhasadifferentideaofwherethetopoftheplantisyoudontgetgoodresults.Weretalkingaboutgettingmoredataandhigherqualitydatathatsmorecost-effective.Itsnottosaythathumancollectionofdatacantbeverygoodbutithaslimits.Ifapersonhasbeenmeasuringleafgreennessinafieldforhoursitsquitepossiblethelatermeasurementsarentasgoodastheearliersimplybecausetheworkerisfatigued.Sensorsontheotherhanddontgettired.Whitealsoseestheopportunitytogetatmeas-urementsthatwereotherwisequiteabitmoredif-ficultthanwithtraditionalmethods.Hesayscanopytemperaturehaslongbeenknowntocorrelatetoheattolerancebutgettingaccuratecanopytemperaturereadingswasnevereasy.Oncedataiscollecteditcanbeusedtopheno-typeplantsortounderstandhowthesameplantswiththesamegeneticcharacteristicsmightrespondunderdifferentenvironmentalsituations.Remotesensingcouldspeedtheprocessofascertainingthegeneticsthatwouldleadtocropswithhigherheatanddroughttoleranceorthoseneedingfewernutri-entsorwaterresources.ThebigadvantageofremotesensingwillbewhenwewanttostartquantifyinghowphenotypicresponsesoccurHatfieldsays.Willthesamegerm-plasmexpressitselfthesamewayunderdifferentconditionsBRIANWALLHEIMERisawriterbasedinIllinois.Hehasbach-elorsandmastersdegreesinjournalismandhasworkedasareporterinIllinoisMassachusettsConnecticutandIndiana.HewasmostrecentlydigitaleditoroftheRockfordRegisterStar.HehasalsoworkedasaresearchnewswriterfortheCollegeofAgricultureatPurdueUniversity.APHENOTYPINGREVOLUTIONResearchersstudyhowtobestuseremotesensingtechnologiestotransformplantevaluationandphenotypinginthefield. Getreadytogrowmore.TechnologyiGETInducedGeneExpressionTriggersUSA877.617.2461ABM1st.comTMSELECTIONSTMSMARTAdvancedBiologicalMarketingShakewellbeforemeasurementanduse.Measuringcupprovided.TheNEXTgenerationABMhasyoucoveredwithafulllineofseedinoculantproducts.BiologicalEnhancementsforAgriculturalCropsAnAmericanCompanyProducingGlobalResultsforAgriculture.Visitusatbooth705 24SEEDWORLD.COMDECEMBER2014ChallengesWhitesaysthereareanumberofissuesthatscientistsneedtohammeroutbeforeremotesensingcanbecomeamainstreamtechnology.Forinstancewhatisimpor-tanttomeasureandwhatarethebestpracticestogainingaccuratemeasurementsTherearemanydifferenttypesofsensorsavailableanditsunclearwhichsensorswillbecomethestandardinthefield.Willthetimeofdaymeasure-mentsaretakenmakeadifferenceDoesitmatterhowthesensorsaremovedacrossafieldbyairfarmmachineryorhandItwillalsobeimportantWhitesaystogeo-referencedata.Inotherwordsthosecollectingdataneedtobesuretheycanrelatetheirmeasurementstoplot-leveldataandensurethatthesamerowsofplantsarebeingcomparedwitheachother.Oncedataiscollectedsome-oneneedstodecidehowtouseitmosteffectively.WecanassembleexcitingamountsofdatabutwhatdowedowithitWhiteasks.Withanynewtechnologytherearetrustissues.Forgenerationshandshavedonethejobandhelpedproducesignificantincreasesincropproductionandsomemightnotbereadytoadopthigh-techmethods.SomewouldsayIcanstillusemyeyetodeterminewhatisbestorthatthesystemistoocomplexHatfieldexplains.Buthesaysthedifferenceinaccuracyandtheabilitytotakeasnapshotofdozensofphysicalcharacteristicsatonceiswherethetechnologybecomesimportant.WehaveusedremotesensingforalongtimeHatfieldsays.Visualassessmentsofplantsareaformofremotesensingwherewemadeacomparisonofwhatweexpected.Forexampleifweexpectedtheleaftobegreenbutitwasntittriggeredareactionthatsomethingwaswrong.Whatwehavebeenabletodowithremotesensingisusedifferentportionsofthelightspectrumindifferentcombinationstorelatethesemeasurementstodifferentplantcharacteristics.Whiteisalsoconcernedthatremotesensingwillbeleanedontooheavily.Hewarnsthatjustbecausedataiseasilyobtainabledoesnotnecessarilymakeitgooddataiffieldworkisnotdonewell.IfyourfieldisamessifyouhavesoilcompactionorifyousowedatthewrongtimethesetoolswillnothelpyouWhitesays.GlobalDemandTheUSDAestimatesthatby2050globaldemandforfoodcoulddouble.Thathasscientistslookingtounlockgeneticpuzzlesthatwouldleadtocropsthatcanhandlenotonlyachangingclimatebutonesthatcanfeedaquicklygrowingpopulation.SofarmuchofthepromiseofgeneticshasbeeninmedicalresearchWhitesays.Thechal-lengeswehaveforfoodsecuritytoprotectthenaturalresourcebaseandhopefullytosatisfyourcountrysenergyneedsaresohugethatwerereallygoingtohavetotransformhowwedoagri-culturalresearchWhitesays.Ahigh-clearancetractorequippedwithreplicatedsetsofsensorsmeasureplantheightfoliagetemperatureandfoliagecolorofcottonattheMaricopaAgriculturalCenterinMaricopaArizona.GPSprovidespositionalaccuracyunder2centimeters.PHOTOUSDA-ARS.AnassistantprofessoratKansasStateUniversityJessePolandservesasassociatedirectoroftheWheatGeneticsResourceCenteranddirectoroftheFeedtheFutureInnovationLabforAppliedWheatGenomics.HeisfundedthroughtheNationalScienceFoundationandKansasWheatKansasWheatCommissionandKansasWheatAlliance.Heseespotentialtosignificantlyincreasethenumberofnewplantlinesthatcanbescreenedeachyearbecauseofremotesensingtechnology.Theevaluationandpheno-typinginthefieldhasnotunder-goneanyhigh-throughputrevolu-tionlikegenomicshashesays.Inotherwordsplantbreedersstillusethesamelabor-intensiveprocessestoevaluatenewplantlinesastheyhavefordecades.Whilegeneticsandgenomicshavetakenhugestepsforwardrecentlygivingscientiststheabilitytocrunchhugeamountsofdataitsstillverydifficulttogetthedata.WithwheatPolandsaysbreed-erscancreateplantandevaluate2000to3000newplantlineseachyear.ButhesaysremoteFACTTodaywheatbreederscanaccess2000to3000newplantlineseachyear.Remotesensingtechnologieshavethepotentialtopushthatto20000to30000lines. LocateSeedWorldVolume1Issue1REWARD2500Thisisyourmissionshouldyouchoosetoacceptityouarerequiredtocall1-877-710-3222immediately.TipsfortherecoveryofthislostcopyofSeedWorldcanbesenttomarketingseedworld.com. 26SEEDWORLD.COMDECEMBER2014www.biodiagnostics.net715-426-0246507HighlandDriveRiverFallsWI54022Productintegrityisthemostimportantthingyoucanoerintodaysultra-competitiveseedindustry.Thatswhyourprocessesordeliveringaccuratedataareunsurpassedwhetheryouneedtoknowaboutgeneticandtraitpuritygerminationvigorseedtreatmentloadingratesoradventitiouspresence.WithproprietaryservicesliketheSuperColdTestandtestingpackageslikePure-ProductionBioDiagnosticsdeliversconfdenceefcientlyandcompetitivelyorunmatchedvalue.THERESNEVERASEEDOFDOUBT.WHENYOUVALUEACCURACYABOVEALLELSEPutyourseedtestingconcernstorest.Contactustoday.sensingcouldkickthatnumberupto20000or30000.ThatdatahelpspeoplesuchasPolandimprovemodelsthatguidethedecisionsbreedersmakewhenchoosinggenestheywanttouseinplantlines.Themoreplantsthatcanbetestedthemoreaccuratethedata.Ifwehavereallyaccu-ratehigh-throughputdatatoputintothesemodelsitcanimprovethosemodelsPolandsays.Youcanexpectalotmoredatafromthefieldthatcanleadtoexcellentlines.TheFutureHatfieldsresearchfocusesonimprovingtheindicesusedtomakephysicalmeasurementsfromsensorreadings.WeareevaluatingatrialoncornacrossdifferentlocationstoseewhatthevariationisindifferentindicesHatfieldsays.Wehaveanongoingstudywithdifferentbrassicaspeciestodeterminehowwellthedifferentlinesrespondtostressconditionsinfall-plantedandspring-plantedgermplasm.SupportedthroughtheNationalScienceFoundationandUSDA-ARSWhitesresearchwillcon-tinuetofocusonbuildingbestpracticesandunder-standingthebestusesforremotesensingtechnology.IwouldguessthatinfiveyearsifyougotoagronomymeetingsyoullseethistechnologyusedroutinelyWhitesays.YoullhearpeoplesayWhydidyoudothosemeasurementsbyhandThesen-sorsaremoreaccurate.SWSummerundergraduateinternJacobBoehmnavigatesthehigh-throughputphenotypingplatformthroughwheatnurseriesattheKansasStateUniversityAshlandResearchFarm.SupportedthroughtheNationalScienceFoundationandKansasWheatthephenotypingplatformintegratesprecisionGPSandremotesensingtechnologiestoobtainprecisemeasurementsofcandidatewheatvarieties.PHOTOJESSEPOLANDKANSASSTATEUNIVERSITY. TODAYCHINAFEEDSanestimated22percentoftheworldspopulationfrom9percentoftheworldscultivatedland.AsthesecondlargesteconomyintheworldthePeoplesRepublicofChinahassomeimpres-sivestatistics.ChinasagricultureindustryisgrowingfastsaysYoumingZhaopresidentoftheCanadaChinaAgricultureandFoodDevelopmentExchangeCentre.Inthenextfiveto10yearstherewillbemorebigagri-businessinChina.InthecomingyearstheChineseagricultureindustrywillbewideopentoworkingwithinternationalcountriesintraderesearchandtraining.ButthoselookingtodobusinessinChinamustalsobeawareofitschallenges.ThequalityoflandandwaterinChinaarethebiggestconstraintssaysEdyWongdirectoroftheCentreforInternationalBusinessStudiesattheUniversityofAlberta.Chinaschallengesliewiththedeteriorationinsoilqualityduetodroughtoveruseofchemicalfertilizersandpesti-cidesandindustrialpollution.WatershortagessimplyaddtotheseproblemsWongsays.Thereforeimprovingthequalityoffarmlandandmain-tainingavailablefarmlandagainsttheencroachmentofurbandevelopmentareforemostinthehealthviabilityandproductiv-ityofChineseagriculturegoingforward.Thesechallengespresentopportunitiesinexportsofbetterfarmingtechnologiessuchasthosethatwouldreducewatercon-sumptionimprovesoilqualityandreducetheapplicationofchemi-calproducts.OrganicfertilizerssoilremediationproductsandwaterconservationmethodsallfallintothiscategoryWongsays.AnotherconstraintistherestrictionoflandownershipwhichlimitsChinasagriculturalcapacity.Alargechunkoflandisstillownedbythegovernment.Recentreformshaveworkedtoboostproductivitybutthelackofcreditandtheinabilitytoownandmortgagelandhaskeptfarmersfromturningsmall-scalefarmingintomoreindustrializedfarms.AformoflandownershipdoesexistinChinabutregu-lationsandcircumstancesdifferacrossChinaWongsays.Farmerscantransfertheuseofthelandandbecompen-satedwhenthelandisexpropriated.Whattheycannotdoismortgagethelandforinvestmentcapitalthatcanbeusedtoimprovefarmingtechnologyorbesoldoutrightsothatefficientfarmerscanincreasethelandbase.Wongsaysthisisparticularlythecaseincentralandsouth-ernChinabutthesizeofcollectivefarmsinnorthernChinaaregenerallylargeranddonotsufferthesameproblem.ScholarsfromAnboundalargeconsultingfirmforpublicpolicyinChinabelievethatfundamentalfarmlandprotectioniscritical.ChinasfundamentalfarmlandsystemrequiresanurgentupgradeinordertoaddresstheinstitutionaldefectsandrapidurbanizationAnboundstatesinareport.Itisimportanttosetupaspecificareaforgrainproductionaccordingtothenaturalconditionsandindustriallayout.Theagriculturalsectorshouldberesponsibleforfarmlandmacro-managementandcontrol.PersistencePaysMostofthemultinationalagcompanieshavebranchesinChinabutitremainsatoughmarket.OfMonsantos13.5billionworthofrevenuein2012only1percentcamefromChina.MonsantoGMcottonwasapprovedforplantinginChinainthe1990s.Itprovedeffectiveagainstpestsandmorethan90percentofChinesecottoncamefromMonsantoseeds.Howeverin1999domestically-developedEYEONCHINAItsalandofopportunitybutchallengesexist.JulieMcNabbandJulieDeering28SEEDWORLD.COMDECEMBER20141.359.1No.290billionpeoplepercentGDPgrowthglobalcornproducerpercentofitsarablelandisinuseCHINESESTATS Foracatalogcall303.431.7333salesapplewoodseed.comapplewoodseed.comSeedsofWildflowersGardenFlowersSince1965RegionalSpecialUseCustomMixturesHundredsofSpeciesinStockGMcottonwentintoindustrialcultivationbecauseitpresentedbothpriceandpolicyadvantagescomparedtoMonsantosseeds.Domesticinsect-resistantcottonnowaccountsformorethan90percentofChinasGMcottonmarket.Monsantonowrunsalarge-scalecornseedcross-breedingprograminChinawhichitsaysmightbeexpanded.In2001MonsantoandtheChinaNationalSeedGroupCorp.foundedajointventurecompanytheChinaSeedDekalbCo.Ltd.whichbegansellingDekalbbrandhybridcornandsunflowerseeds.WehavealongrelationshipwithChinaNationalSeedsaysHughGrantchairmanandCEOofMonsantoinaninterviewforCaixin.comaChinesesourceforfinancialandbusinessnews.Throughthatcollaborationwevefocusedontradi-tionalbreedingmainlyincorn.WeseemanyopportunitiestoincreasecornyieldsinChina.Thatsbeenabigpartoftheconversation.GrantsaysthecompanyhaseightbreedingstationsinChina.Chinahassomeofthewidestmaturityzonesorclimaticvariationsintheworldfromtropicaltoshortseason.Sotodothisproperlyyouneedtobreedvarietiesofcornforeachoneofthoseclimaticzones.Inthefuturethereisopportunitytosignificantlyincreaseyieldsbyadaptingandbreedingvarietiestothosespecificclimaticzones.FutureFocusedAccordingtoGrantallthefocushasbeenonbiotechnologybuttheuntoldstoryismodernbreedingsystems.Chinasyieldstodayareabitlessthan6tonsperhectareandtheUnitedStatesiscloserto11tonsperhectare.TheresnoreasonwhyChinasyieldscantmatchthoseintheUnitedStatesGrantsays.HeaddsthatMonsantosfocusinChinainthecomingyearswillstayonsoybeanscorncottonandvegetablevarieties.TheagriculturesectorinChinawillclearlychangeandbecomemoreefficientandproductiveinthenextdecadeWongsays.ItistheabilitytoadjustourproductsandadapttothebusinessprocessesinChinathatwillbeamajorchallengeforexporterstoovercome.SWDECEMBER2014SEEDWORLD.COM29ChinaisexpectedtosurpasstheU.S.astheworldsmostdominantbusinesstravelmarketin2016accordingtoJoeBatesvicepresidentofresearchfortheGlobalBusinessTravelAssociation.HoweveranyonewhosdonebusinessinChinawilltellyouitsnotaneasytask.Mindingproperetiquettecanbethedifferencebetweenscoringthedealandkissingyourkeycontactgoodbye.ExpertssharethesetipstohelpyousucceedatdoingbusinessinChina.Dontunderestimatetheimportanceofexistingconnections.YouneedtobedealingwithaChinesepersonofinfluencesaysMiaDoucetauthorofChinainMotion.Ifthatpersonfeelsyouaretrustworthyenoughandiftheycangettheirnetworkofcontactstotrustyouthereisachanceyouwillsucceed.AsianswanttodobusinesswithpeopletheytrusthoweverDoucetsaysthereisnorealtrustunlessapersonisintheircircle.Sherecommendsshowingrespectbykeepingsomedistanceatfirst.Focusonbuildingtherelationshipbeforetalkingbusinessshesays.Donotgoforbigprofitonyourfirstcontract.PatienceiskeywhenmeetingwithChinesebusinesspeoplesaysetiquetteexpertSyndiSeidagraduateofTheProtocolSchoolofWashington.Seidsaysdontexpectanydecisionstobemadeduringthefirstmeeting.Doucetaddsthattospeedupthedecisionprocessslowdown.Startfromthebeginningandworkthroughtoasolutioninalogicalstep-by-stepfashionDoucetexplains.StandyourgroundbutneverpressureyourAsiancolleaguesforadecision.FormoretipsvisitSeedWorld.combusiness_etiquette.SETYOURBUSINESSUPFORSUCCESSChinahassomeofthewidestmaturityzonesorclimaticvariationsintheworldfromtropicaltoshortseason.Youneedtobreedvarietiesofcornforeachoneofthoseclimaticzones.HughGrant 30SEEDWORLD.COMDECEMBER2014GENETICSWITHTIGHTERmarginsandconstantly-evolvingpestanddiseaseissuesgrow-ersarelookingtofine-tunetheir2015seedorder.Withthoseconsiderationsamongotherstheymightstrug-gletofindtherightbalancebetweengeneticsandtraitsamongtheproductsinthemarket.Industryleaderssaytheresnoneedforanexten-sivesearchascompaniescontinuetoexpandprod-uctofferingsineverythingfromseedtotreatmentsandgrowersupportservices.EricBoersmawhoman-agesSyngentascornseedproductdivisionsaysthereisntalwaysaperfectanswerforwhethergeneticsortraitsshouldcomefirstwhenhelp-ingfarmersmakecornandsoybeanseedpurchases.IlookatgeneticsasbeingthefoundationforyieldpotentialonthatfarmBoersmasays.Whatagrowerendsupchoosingforgeneticsisofutmostimpor-tance.Ifitdoesnthavethatgeneticpotentialtostartwithyourenotgoingtogetthemostoutofthatcrop.Whenhelpingfarmerschoosevarietiesforthe2015growingseasonBoersmasaysitsimportanttoidentifyprioritiesonthefarmandthensetmeasurablegoalsortar-getsinthosepriorityareas.AgReliantGeneticspresidentandCEOCraigNewmansaysthebestoptionistogoforyield.Whenthepriceislowerhowelsecanafarmermakethatdifferenceupheasks.GoforthehighestandbestgeneticsandprotectthosegeneticsNewmansays.DanAndersonU.S.cornproductmanagementleadforMonsantoalsobelievesgrow-ersshouldstartwithgenet-icsbutconsideringalltheoptionsouttherewontbeforcedtosacrificetraitsasaresult.EarlyongrowershadtomakeachoicebetweenthetwobutwedontseethemmakingthattradeoffanymoreAndersonsays.Iadvisefarmerstodecidewhattheiryieldpotentialisandthentosetayieldtarget.MeanwhileDrewPorterDuPontPioneersdirectorofproductmarketingfortheUnitedStatesandCanadasayschoosingbetweengenet-icsandtraitsisfundamentallythesameforbothbeansandcornalthoughtherearegenerallymoretraitoptionsavailableincorn.ItallstartswithgermplasmPortersays.Acropsyieldpotentialandyieldstabilitycomefromthegermplasm.Choosingtherighttraitsplaythatall-importantroleofminimizingrisk.ThesebiotechtraitsminimizeriskTRAITSVS.Whensellingseedbalancecustomerprioritiesandpotential.MariaBrownAndersonexplains.Youcantpredictwhatthoseproblemswillbenextyear.Oneofthebiggestmistakesgrowerscanmakeisjusttofocusonthegrowingissuestheyhadin2014.Boersmaaddsthatinchoosingbetweengenet-icsandtraitsitdependsongrowerprioritiesasfaraswhichshouldcomefirstbutbotharecertainlyveryimportantfordifferentAsfarmerslooktofinalizetheir2015seedpurchaseseedsalesrepsshouldhelpthembalancetheneedfortraitsandgenetics.Whatagrowerendsupchoosingforgeneticsisofutmostimportance.Ifitdoesnthavethatgeneticpotentialtostartwithyourenotgoingtogetthemostoutofthatcrop.EricBoersma POLYMERSCOLORANTSSeedcoatingpolymersthatprovideasmoothevencoveragekeepingyourprotswiththeseednotinthebag.ManycoloroeringsaswellasUNICOATNUDEwhichgivesthecoatedproductanaturalseedappearance.Customblendingproductsforspecializedcustomerrequirements.SystemsEquipmentOver30yearsofexperiencewithequipmentdesignmanufacturingandinstallationoneverycontinentontheglobe.Wehavedoneeverythingfromthesmallestlaboratorysystemtocompletelarge-scaleseedcoatingplants.DaveWaldoc503-507-3499.p503-838-6568edaveuniversalcoating.netwww.ucoatsystems.com3150CCSRotaryCoatingSystemUNICOATCoveringYourSeedCoatingNeeds.Superabsorbentpolymerallowstheseedlingtosurviveforlongerperiodsbetweenwaterapplicationevents.Thiscoatingprovidesasmoothevencoatsignicantlyreducingdusto. 32SEEDWORLD.COMDECEMBER2014reasons.Geneticssettheyieldfoundationandtraitsdoeverythingtheypossiblycantoprotectthatyieldandevenincreaseitinsomeinstanceshesays.PriceInfluencesSeedcompanyrepresenta-tivessaytheyrewellawareofwherethecommoditymarketscurrentlystandandhowthataffectsnotonlynextseasonsseedchoicesbutgrowersbottomlines.Werealizethesituationgrowersareintodaywithcroppricesandkeptthatinmindwhenwestartedbuildingourseedportfoliofor2015saysMonsantosAnderson.Hesayscompanyofficialsareencour-agingfarmerstodiscusscashdiscountsandfinanc-ingoptionswiththeirseeddealers.Thecompanyhasextendeddeadlinestoapplyforfinancingandloweredminimumamounts.selectproductswithelitegermplasm.AgReliantsNewmansaysthebestandsimplestadvicehecangiveistostayoncourse.Everyoneisworriedaboutmarginsbutfarmersshouldcontinuethegoodpracticesthatgotthemwheretheyaretodayhenotes.DrewPorterDuPontPioneerdirectorofproductmarketingfortheUnitedStatesandCanada.CraigNewmanAgReliantGeneticspresidentandCEO.DuPontPioneerhaslaunchedEncircaasuiteoftoolsdesignedtohelpopera-torsmanageeverythingfrommarketingtocropinputs.Tofarmerscredittheyrecog-nizetheirseedpurchasingdecisionasacentralinvest-mentintheiroperationsPortersays.OurearlyordersindicatetheycontinuetoThatsespeciallytruewhenitcomestocroprotationNewmanbelieves.Withcornshigherinputcostssomegrow-ersmightconsiderabandon-ingthoseacresforsoybeansonly.Soybeansonsoybeanshaveissuesoftheirownhesays.Rotationoffersalotofbenefitsintermsofweedanddiseasepressures.Continuinggoodmanagementsystemsisstilltherightplan.ItsnotworthskimpingonavailableseedtreatmentoptionseithernotesBoersma.Itsimportantforfarmerstogetthatcropofftothebestpossiblestart.Forexampleifafarmerhasunevenstandsorlightstandswheresomeinsectordiseasehascomeinandweakenedorwipedoutplantstheyregoingtobebehindtheeight-ballfromthebeginningBoersmaexplains.Andersonaddsthatalthoughcornrootwormproblemswerentassevere DECEMBER2014SEEDWORLD.COM33thispastyearasin2013thepestwaslikelymoreprolificthanmostgrowersthought.Theweatherkeptthepopula-tionsdownalongwithbestmanagementpracticesbutinourplotstherewassomesig-nificantpressurehereports.Plantsinthefieldmightnothavetoppledorshownothersymptomsbuttherootwormswerethere.ItsimportantthatgrowersinareasthattraditionallychooseseedwithrootworminmindcontinuetorelyonthistechnologyAndersonadvises.Insecticidesareanotheroptionbutthevari-abilityoftheireffectivenessdoesntalwaysmakethemabudget-wisechoice.Newmansaysusingseedthatoffersprotectionfromespeciallytoughpestssuchascornrootwormcanmakethedifferencebetween20to30bushelsperacreasitdidformanyoftheircustomersin2013.ThesetraitshelpmitigatetheriskofacropfailureNewmansays.Thisyearhasnotbeenasbadforthecornrootwormbutthatcanputpeopleoff-guard.AHolisticDecisionProcessTheexpertsagreeitsbestforgrowerstoapproachtheirseedpurchaseholistically.Seeddealersandrepresenta-tivesshouldworkwithfarmersonapost-harvestevaluation.WhenharvestingthefarmergetstoseehowthathybridperformsacrossanentirefieldAndersonsays.Theyseethingslikestand-abilityanddiseasepressure.Inthefalltheycansitdownwiththeirdealerandseehowthathybridperformedacrossawiderangeofconditions.Thesesit-downswithsalesstaffarealsokeytoselectingnewhybridsforthecomingyear.Some5percentto15percentofagrowersseedpurchaseiscomprisedoffirst-offeringproductsheadds.Wecontinuetohearfromgrowerswhowantmoreyieldinbothcornandsoybeansandwehavenewproductstobringthatintotheirportfolioshenotes.DuPontPioneersPorteroffersmuchthesameadvice.Itsexcitingtohearaboutthetop-endyieldsfarm-ersarerealizingin2014withPioneergeneticsbutapost-harvestevaluationwithasalesrepcanbemorefruit-fulhesays.Thelastthreegrowingseasonsalonehavevariedgreatly.Droughtconditionsin2012to2014sabundantmoistureandimpressiveyieldshaveputmarketingclaimstothetest.ProductsthatperformconsistentlyduringthosethreeyearsarewhatkeepfarmersinbusinessPortersays.SWProductsthatperformconsistentduringthosethreeyearsarewhatkeepfarmersinbusiness.DrewPorter 34SEEDWORLD.COMDECEMBER2014SINCE2008theseedindustryhasworkedtoimprovephytosanitaryregula-tionsthroughtheInternationalPlantProtectionConvention.TheIPPCisaConventionthathasbeensignedbymostgov-ernmentsandprovidestheframeworkforregulatingtheinternationaltradeofplantsandplantmaterialssaysGerardMeijerinkseniorgovernmentrelationsadvo-cateforSyngentainBrussels.TheConventionisaframe-workwherecountriesagreetotheoverallaimofpreventingthespreadofplantpestsandmoredetailedguidanceisprovidedintheInternationalStandardsforPhytosanitaryMeasures.MostISPMscoveraspectsofphytosanitarycon-ceptswhichhavehorizontalvalidityforanytypeofplantorplantmaterial.Howevertherehasnotbeenaseed-specificISPMwhichleavesagreatdealopentointerpreta-tion.ThenewISPMswillaffectallseedcompaniesthatmoveseedaroundtheworld.Seedcompaniesareincreasinglymovingvaryingquantitiesofseedaroundtheworldfornumerousreasonssuchasbreedingseedpro-ductionlaboratorytestingandcommercialproduction.Theseedindustrywithitsinternationaltradeisveryspecificandalsoverycomplexinnatureduetothefactthatseedscanbestoredforalongtimebeforebeingre-exportedsaysJulieAliagadirectoroftheinter-nationalstandardsprogramattheUnitedStatesAnimalandPlantHealthInspectionServiceandstewardofthenewlyproposedISPMs.Thiscancauseproblemsincaseswhereaphytosanitarydec-larationisneededbasedonrecentevidence.BrentLarsonstandardsofficerattheIPPCSecretariataddsthatthenewISPMshouldhelpharmonizephy-tosanitaryregulationsamongcountries.AfteradoptionofthisISPMthenationalplantprotectionorganizationswillhaveguidanceonhowtoredrafttheirnationalrulesLarsonsays.SinceitsfirstrequestforanISPMonseedstheseedindustryhasprovidedanumberofpapersthatwereStandardstoBringPredictabilityMoreharmonizedphytosanitaryregulationsarepoisedtoalleviatetradewoesbutitwilltaketime.MarcelBruinsandJulieDeeringspecificindescribingtheissuesoftheseedindustryandatthesametimeaddingpossiblesolutions.InJuly2014thefirstdraftofthisISPMwasreleasedformemberconsultation.AllcountriesthroughtheirnationalplantprotectionorganizationNPPOhadfivemonthstogivefeedbackonthedraftandtoexpressalter-nativeproposalsexplainsRicDunkleAmericanSeedTradeAssociationseniordirectorofseedhealthandtrade.DunklebelievestheIPPCdraftISPMisveryclosetohittingthemark.Mostofourcommentswereforthepurposeofclarificationandinterpretationhesays.WhileadraftstandardisapositivestepDunklecautionsthatitsaslowprocessandthatastandardlikelywontbeputforthforadoptionbytheIPPCuntil2016.SWAseed-specificISPMshouldimprovetheinternationalmovementofseed.InternationalStandardsforPhytosanitaryMeasuresISPMACRONYMSNationalPlantProtectionOrganizationNPPOInternationalPlantProtectionConventionIPPC AGRAIndustries1211WWaterStreetMerrillWI54452800-842-8033www.AgraInd.comAbility.Reliability.TMAGRAIndustriesAgProcessingandBio-EnergySystemsAGRAspecializesinthecompleteseedplantfacility.WemanufactureequipmenttohelpyouateverystepoftheprocessfromourmaterialhandlingsystemstoourpatentedGEN-ELbucketelevatorstoourhigh-capacityhuskchoppersystemstooursingle-passdouble-passandcombinationseedcorndryers.Everythingwedoistailoredtotakeyouefcientlyfromstarttonishthroughtheentireseedproductionprocess.Fromreceivingtohusk-sortandchoppingtodryingshellingbulkstorageload-outsizingbaggingandwarehousestorageAGRAhasacustom-designedsolutiontomeetyourneeds.DesignEngineeringSteelFabricationMillwrightErectionEquipmentInstallationProjectManagementConstructionManagementProjectAssuranceSolutionsTurnkeyfromtheGroundUpSpecializedinSeedSpecializedindesign-buildseedconditioningplantsgrain-handlingequipmentandbulkstoragefacilities.Committedtomeetingeachofourcustomersspecicneedswiththeultimategoalofensuringqualityandefciency.AGRAistheseedindustrystopchoiceforgeneralcontractors.excellenceinTurnkeyAGRAIndustries 36SEEDWORLD.COMDECEMBER2014RULESSERVEANimportantpurposeinsocietyandindustrybutwhenthoseguidelinessimplyarentpracticalthereslittleopportunityordesireforinnovation.Soisthesituationfortodaysscientistsengagedintransgenicplantbreeding.Theireffortstoaddressseriousplanthealthissuesanddevelopnewproductsarehamperedbyregulationsthatarentscience-based.Therepercussionsarefeltineverythingfromtradedis-ruptionstomarketimbalances.Researchersinbothpublicandprivatesettingsaredoingwhattheycantochangeattitudestowardtheregu-lationofgeneticengineeringandatthesametimeforgingaheadwithnewprecisionbreedingtechniquesthatgivethemsomerelieffromonerouspolicies.CurrentEnvironmentIntheUnitedStatesagoodregula-toryframeworkmadeupofpublicandprivateentitiesgovernsthedevelopmentandmovementofplantmaterialssaysAllenVanDeynzedirectorofresearchattheUniversityofCaliforniasSeedBiotechnologyCenter.Theseedindustryisregulatedpracticallyinmostcaseswithinternationalsocietiesandstandardstoallowfortradeandsafeexchangeofplantmaterials.StandardsforseedpurityareroutinelydiscussedandupdatedbybodiessuchastheAssociationofOfficialSeedCertifyingAgenciesAOSCAthatdevelopmonitorandcoordinatestandardsforseedpurityamong70membercountries.MovementofplantmaterialsisalsooverseenbygovernmentagenciessuchtheU.S.DepartmentofAgriculturesAnimalandPlantHealthInspectionServicetoascertainthatplantpathogensarePLAYINGBYTHERULESSTIFLESINNOVATIONBiotechbreederssearchforwaystorevolutionizetheregulatorysystem.MariaBrownMonsantosMarlinEdwardsasksaquestionduringaSeedCentralforumheldattheUniversityofCaliforniaDaviscampusearlierthisyear.TheSeedBiotechnologyCenterseekstoprovideascientificvoiceforagricultureandplantbreeding. thesortofthingyouhavetoseetobelieveCIMBRIASEACOLORSORTERSAtBratneyCompanieswestrivetointegratenewtechnologiesthathelpourcustomersproducethehighestqualityproductsandattainthegreatestproductionrates.CimbriaSEAColorSortersarethelatestsolutionweareproudtooffer.State-of-the-artopto-electronictechnologiesprovidethehighestaccuracyensuringthegreatestpurityofproduct.Thissortofthingcantransformyouroperation.IntegratingInnovationIntoAgricultureCONTACTUSTODAYFORFULLSPECSANDPRICING.3400109thStreetDesMoinesIA50322800-247-6755www.bratney.com 38SEEDWORLD.COMDECEMBER2014notmovedacrossbordersandregions.VanDeynzesaysthecountrysfreemarketsystemandthechoicesthatexistforfarmerswhomhedescribesasbeingtoughjudgeshasproventobeeffective.Thesituationismuchdifferentthoughwhenitcomestogeneticallymodifiedcrops.Regulationsoftransgeniccropsinallcountriesareoutdatedandlimitsplantbreedinginnova-tionhesays.Thereisnoscientificbasisfortheseregulationswhicharefunctionallybasedonprocesswhenconsideringhumanplantorenvironmentalsafety.Theresulthasbeenlimitingtradesignificantdisruptionsofmarketsandlimitingdeploymentofproductsonlybylargecorporationsthatcanaffordtoderegulateandmanagestew-ardshipprogramsneeded.LucMathisCEOofCellectisplantsciencescanattesttothewaycurrentpoliciesdiscriminateagainstcompaniesofacertainsize.CellectisplantsciencesfoundedinSt.PaulMinnesotain2010boastsastaffof20scientists.Intodaysenvironmentitsalmostimpossibleforasmallcompanylikeourstodevelopanewproduct.Youllnevergetinvestorsinterestedinbiotechproductswhenittakessevenyearstogothroughtheregulatoryprocess.Wearechangingtherulesandopeningupopportunitiesforothersmallbusinesses.EarlierthisyearCellectisplantsciencessawtheirpetitiontode-regulateanewpotatoproductapprovedbyAPHIS.Thetuberdevelopedwithtargetedmutagen-esishasimprovedusableyieldsfollowingcoldstorageandprom-isestocontainloweramountsofacrylamidewhencooked.Inhislettertofederalregula-torsMathisexplainedthatthenewpotatoproductshouldnotbeconsideredaplantpestwithinthemeaningofthePlantProtectionActbecauseitwasnotaplantpestcontainednoplantpestele-mentsandallorganismsusedinthemutagenesiswerefullyclassified.Cellectisscien-tistsusedaspeciallydesignedTALENTranscriptionActivator-LikeEffectorNucleaseinthistargetedmutagenesisprocesstocreateapotatowithasinglegeneknock-out.APHISofficialssaidamolecularanaly-sisofthepotatoconfirmedthatitdidnotcontainanyoftheintroducedgeneticmaterial.ThedeterminationfromAPHIScamenearly13monthsafterCellectisfiledtheirpetition.WehopetobringthepotatotomarketinthespringMathissays.Researchersinthepublicsectorlookingtocombatseriousdiseaseshaveseentheireffortsstymiedbycurrentregulations.AttheUniversityofCaliforniaDavisworkbeingdoneonbacterialresistanceintoma-toeswiththeBS2genewasseverelylimitedinbothdevelopmentandfundingduetocurrentpolicies.VanDeynzesaysanotherexampleisdevelopmentofatransgenichaploid-inducersystemincropstodevelopdoubledsystemsallowingforrapiddevelop-mentofpurebreedinglines.Limitingnon-regulatedstatuspetitionstotrulynovelproductsisoneplacetobegin.IsseeingthesametraitinadifferentcropnovelVanDeynzeasks.Forexamplewhywoulddroughtresistancedevel-opedincornbetreateddifferentlyifthetraitwasdevelopedconventionallyfromawildcrossthroughmutagenesisortransgenicsTheproductandimpactontheenvironmentisthesame.Inmymindthereshouldbenoaddedregula-tionthanconventionalbreeding.ThevastmajorityofbreedersareworkingonagronomicorhorticulturalabiotictobioticstressresistancesandqualitytraitsIntodaysenvironmentitsalmostimpossibleforasmallcompanylikeourstodevelopanewproduct.LucMathisRogerBeachydirectoroftheWorldFoodCenterattheUniversityofCaliforniaDavisleadsasessionduringavegetableresearchanddevelopmentforum.TheuniversitysSeedBiotechnologyCenterandSeedCentrallooktoengagethepublicstudentsandplantbreedersindiscussionsaboutbiotechnology. Learnmoretodayatwww.AgroProtection.comTollFree1-800-667-2992TwitterAgroProtectionWhatdoesIntellectualPropertyProtectionlookliketoyouDOFARMAUDITSSCAREYOU 40SEEDWORLD.COMDECEMBER2014theexactsamecategoriesworkedonforacen-turynow.Theyhopetobeabletouseallthetoolsforbreedingincludingtransgenics.Theyhavebeenlim-itedsofartoonlyfourorfivelargeproductioncrops.AsapepperbreederIcannotevenconsiderreleasingavarietyusingtransgenics.FortheirparttheUSDAsForeignAgriculturalServicecontinuestofocustheireffortsonregula-toryissuesthatimpedetradeparticularlylow-levelpresencerestrictions.Webelievethatimprovingthesynchronyofgeneticallyengineeredproductauthorizationsbetweencountriesisthemosteffectivelong-termmeanstominimizethelikelihoodofLLPinci-dences.Effortstoreduceglobalasynchronousauthori-zationswillremainaprimarygoaloftheUnitedStatesGovernmentFASofficialssaidinastatement.PartneringwithothercountriesthroughtheGlobalLLPInitiativeisonewaythegovernmentistakingaction.Themulti-lateralgroupofcountriesthattradegeneticallyengineeredcropshaveagreedtoworktogethertoformulatepracticalapproachestomanagelow-levelpresenceissuesinfeedandfoodtrade.Recognizingthecrucialrolethatbiotechnol-ogywillplayinfeedingagrowingworldGlobalLLPInitiativememberswanttoaverttradedisruptionsinthenameoffoodsecurity.Ina2012internationalstatementmembercountriesstatedanymanagementapproachesrelatedtoLLPmustbescience-basedpredictableandtransparent.HavingspentmycareerinbothprivateandpublicandalsobeinginvolvedinregulatoryandpolicyontheinternationalscaleIunfortunatelydontthinkwewillseealogicalsystemfortransgenicregulationinthenearfutureVanDeynzesays.Thetruthisthatmostpeopledontcare.Thisislargelydrivenbyhysteriacausedbyactiv-istsandmisinformation.SciencehasalreadyshownthatprocessofDNAmanipulationhasnoknownrisk.Asystemfocusedonproductswithpracticalthresholdssuchasthecodexsystemforfoodandfoodingredi-entsislogicalharmoniousandwidelyaccepted.MostthingsarenotregulatedinfoodironicallyexceptasingleprocessofmakingitcalledGM.Whiletherulesarentsettochangeanytimesoonthetechnologyis.Scientistsareexcitedatthepros-pectsandhopenewregulationdoesntenvelopethemtoo.WeareinatransitionatthispointVanDeynzesays.Ibelievethatthenewbreedingtechniquescomingonlinearemuchmoreprecisethanmanycon-ventionalbreedingtechniquesandtransgenics.Theyareanevolutionofbreedingtools.Governmentsarestillweighinghowthissetoftechnologiesshouldorshouldnotberegulatedwithmanyscientificcommunitieschimingin.Thehopeisthatthesewillbetreatedastheyarelabeledassimplynewbreedingtechnologiesandallowallresearchersandbreederspublicandprivatesmallandlargeinstitutionstobeabletoinnovatenewandbetterperformingvarietieswithafullsetoftools.InfluencingChangeAlthoughresearchersarentoptimisticarevolutioninregulationcouldbejustaroundthecorner.TheSeedBiotechnologyCenterisactiveinoutreachandpublicserviceefforts.VanDeynzeexplainsthattheirgoalistoserveasascientificvoiceonagriculturewitheffortsaimedatconsumersandlegislatorsatthelocalandnationallevels.Weworkcloselywithlegislatorsandpolicymak-erstoprovideascientificvoiceandforumstodiscussissuesVanDeynzesays.Forexamplewehaveheldconferencesandworkshopsongeneflowandco-existenceacrossthecountrymanytimespublishingthenecessaryresearchtoanswerquestions.Wealsoworkcloselywiththeplantbreedingandseedindustries.VanDeynzeispastchairoftheU.S.PlantBreedingCoordinatingCommitteeandworkscloselywiththeNationalAssociationofPlantBreeders.TheSeedBiotechnologysdirectorKentBradfordhasheldvariouspostswithintheInternationalSeedSocietyandparticipatedincon-sumerforumswheregeneticallymodifiedorganismswerethetopicofdiscussion.Ascofounderofaseedindus-tryclusteraroundDavisnamedSeedCentralseedcentral.orgtheSeedBiotechnologyCenteralsoprovidesamonthlyforumforthepublicfacultystudentsandplantbreedingprofession-alstointeractatUCDavis.VanDeynzesaystheyalsoworktohelprecruitpeopleintotheindustry.Mathisfeelsthemostexpeditiouswaytocutthroughtransgenicredtapeistotailormessagingtoincludeboththefarmfieldandthedinnerplate.WehaveproductsthatbenefitconsumersMathissays.Upuntilthispointmostofthebenefitsofbiotechcropshavebeenforfarmers.Consumersdontseetheadvantagesintheirfood.Ifyoucantellthemaboutnewtechnologythatimprovesproductstheycanhopefullydevelopalevelofconfidence.Cellectisplantsciencesisusingtechnologiesdevel-opedattheUniversityofMinnesotaandthroughthebiopharmaceuticalarmofitsparentcompany.Cellectisisalsodevelopinganewvarietyofcanolathatwillpro-duceoilwithlowerlevelsofsaturatedfatandhopestointroduceaglutenreducedwheatproduct.Alreadyintheirportfolioisahigholeicacidsoybeanvariety.SWLucMathisCEOofCellectisplantsciences.AllenVanDeynzedirectorofresearchattheUniversityofCaliforniaDavisSeedBiotechnologyCenter.HavingspentmycareerinbothprivateandpublicandalsobeinginvolvedinregulatoryandpolicyontheinternationalscaleIunfortunatelydontthinkwewillseealogicalsystemfortransgenicregulationinthenearfuture.AllenVanDeynze BULKSEEDSYSTEMSWith30yearsofexperiencedesigningandmanufacturingseedhandlingsystemsConvey-Allisthelogicalchoiceforyourbulkseedsite.Whetheryourequireanindividualcomponentoracompletesystemforyouroutsidestorageyardorinsideyourplantoursystemsaredesignedtohandledelicateseedsandreducecrosscontamination.WithConvey-AllyougetthepeaceofmindthatallourproductsincludeCompletecustomdesignfabricationinstallationandaftersalesservicesIn-plantandstorageyardsystemsCapacitiestomatchyourexactrequirementsSeedtreatingandothersystemsarecompatibleandcanbeincorporatedIdealforbulkseedplantsfromConvey-AllIndustriesInc.RECEIVEACOMPLIMENTARYSEEDHANDLINGINFORMATIONPACKAGECall1-800-418-9461orregisteratWWW.CONVEY-ALL.COMwww.convey-all.com 42SEEDWORLD.COMDECEMBER2014WhileadaptivehoneybeescanbeaffectedbychangingweatherandbeekeepersmuststayontheirtoesandmanageaccordinglysaysDickRogersBayerCropSciencebeehealthresearchmanager.LocatedatBayersBeeCareCenterinNorthCarolinasResearchTriangleParkRogershasbeenkeepingbeesformorethan40years.Asabeekeeperyoumustconstantlybeawareoftheenvi-ronmentandwhatfoodandforageareavailableRogerssays.Theweathercanbesevereicestormssnowstormshurricanestornadoesfloodsandsuddentemperaturechanges.Thesearejustafeweventsthatcanleadtobeetroubles.WhenalargeareaisaffectedbyaweathereventitcantakeatollonbeessaysRichardFellaVirginiaTechprofessoremeritusentomologistandlong-timebeekeeper.Honeybeecoloniesarecomplexstructuresandchangewiththeturningoftheseasons.Fellexplainsthatcoloniesarewelltunedtotheannualweathercycle.Theweekswhentheweatherbeginstoshiftfromwintertospringarecriticalbecausethisiswhenbeesaretryingtoexpandtheirbrood.Beginninginthespringcoloniesareswarmingandreproducingrapidlywhichmeanstheyredependentonnectartogrowandexpand.Rogerssaysthatfortheeggstohatchtherelativehumidityineachbroodcellneedstobehighoftenmuchhigherthanthehumidityoutsidethehive.BeesareadaptiveandcansurviveindiversegeographiclocationswithverydifferentclimaticconditionsrangingfromsevenmonthsofnearArctictemperaturesinNewfoundlandCanadatothefieryhotconditionsofArizona.protectingpollinatorsSupportedbyQUICKFACTAhealthystrongcolonyofhoneybeescanhaveupto30000beesgoingintowinterand60000to80000beesinlatespring.WEATHERWORRIESBEEKEEPERSOncethebeeshavestartedthisgrowthcycleachangeorsuddendropintemperaturecanaffectthehive.FellreportsthatafewyearsagothechangetowardspringweatherwasabouttwotothreeweeksearlyinNorthCarolinaandthentemperaturesdroppedbackdownanditevensnowed.IninstancessuchasthisFellrecommendsbeekeepersprovideanemergencyfeedingtohelpthebeesnutritionallysurvivethecoldspurt.ErraticweathercanmakeitdifficultforthebeekeeperandbeetomanagethroughFellsays.Thespringmonthsoftenbringfloodingtocertainregions.Floodscandrownbeesandcreateexcessmoistureinthehivewhichpro-motesmoldgrowthandcanleadtochalkbrooddiseaseRogerssays.Beekeepersneedtomakesurethehiveispositionedorarrangedsothatraincannotflowintothehiveentrance.Additionallytornadoesandstrongwindscancausetrouble.Rogersreportsthatseveralbee-keeperswereaffectedbytorna-doesthispastyear.Unfortunatelytheresnotmuchthatcanbedonetoprotectbeeswhenatornadohits.Howeverintheeventofhighwindsbeekeeperscanplacehivesinshelteredlocationstopreventwindfrominfiltratinghivesblowingcoveroffofhivesorknockingthehivesover.Additionallyhighwindscanleadtoexcessivehivecoolingandover-ventilationRogerssays.InlatespringtoearlysummertherestypicallyanabundanceofDIDYOUKNOWDependingonitssizeahealthybeecolonyinthenorthconsumes40to60poundsofhoneyduringthewintermonths.DickRogersistheBayerCropSciencebeehealthresearchmanager. DECEMBER2014SEEDWORLD.COM43nectarandpollenfrombloomingtreesshrubsandotherplants.Thisiswhenthebeesareproducinghoneyheexplains.DependingongeographiclocationJulyandAugustoftenbringhotdryweatherwhichleadstoareductioninbloomingplantsandasubsequentlackofnaturalforageforthebees.Thisisalsoatypicalperiodfordrought.Incertainregionsprolongedperiodsofdroughtandhightemperaturesaremorecommonandcanresultinfoodshortagesforbees.Rogersexplainsthatdroughtcanalsoleadtolowrelativehumidityandreduceaccesstowater.Thisaffectsthebroodbyreducingsuccessfulegghatchhesays.Italsoaffectsthebeesnaturalcoolingmechanismevaporativecoolingwhichonlyworkswithaccesstowater.Alackofwatercanleadtoproblemswithbasicbeefunctioning.Additionallylatesummerdroughtshindertheabilityofacolonytoraisewinterbees.ThismeansyouhaveolderbeesgoingintowinterwhichtypicallyresultsingreaterwinterlossesFellsays.InconditionssuchastheseRogersrecommendsbeekeepersprovideaccesstowater.Inextremeheatyoucanshadebeesandaddextraventilationinthehivebycreatingextraopeningsleavingthehivecoversetbackabitorstaggeringtheboxeswhichmakeupthehivehesays.Astheweatherturnscoldinthelatefallandintowinterbeesformwhatisknownasawinterclusterwheretheymaintainacoretemperatureofabout90degrees.Theheatgeneratedbythetightclusterofbeesallowsthemtosurvive.Inmidwinterinthenorththecolonystartsproducingbroodwhichwilldevelopintoadulthoneybees.Thetemperaturearoundthebroodmustbemaintainedatabout92-95degreesforsuccessfulbrooddevelopment.Thismarksthebeginningofcolonyexpansionfortheyear.Duringthesewintermonthsitsimportanttogetafewdaysofwarmweathersobeescangooutanddefecateandshifttootherareasofthehivetoaccessfoodreserves.Thesewintermonthsespeciallyinnorthernlocationsleavebeessuscep-tibletoicestorms.IfyouhaveanicestormthattotallycoversthehivetheentirecolonycansuffocateRogerssaysnotingthatbeekeepersmustbequicktoopenventilationholesinthehives.Felladdsthatwinterbeesphysiologi-callydifferfromsummerbees.Winterbeeshavefatstorageandothermecha-nismsforcopingwithlongperiodsofconfinementincoldconditions.InthesummerbeesliveanaverageoffiveweeksbutthewinterbeeswilllivethreetoeightmonthsFellsays.Asbeesmoveintowintertimetheyremainphysi-ologicallyyoungbecausetheyarenotexposedtoallthestressorsoftheenvi-ronment.Theyrenotoutflyingaroundcollectingnectaralldayforagingorrearingyoung.HiveManagementTodayFellsayssomebeekeepersputtheirhivesonascalewhichhelpstocluetheminastowhatsgoingoninside.Inthespringandsummeranincreaseinweightindicateshowproductivethebeesarewhennectarisflowingwhileadecreaseindicatesthatnectarmightbescarceandthebeesareconsumingmorefoodthantheyarecollecting.Somebeekeepersaremovingtowardsmarthiveswhichareequippedwithsen-sorsthattrackthetemperaturehumidityandeventhemovementofthebeesallofwhichcanbeusedtoassessthehealthandbehaviorofthecolony.Beekeeperscantcontroltheweatherbuttheycancontroltheirmanagement.ManyoftheseeventscanbeanticipatedandmanyareinevitablethroughouttheyearsRogerssays.Itsimportantforbeekeeperstobepreparedandhaveaplanforwhentheseweatherconditionsandeventsoccur.SWBEECAREASTORYOFGOLDILOCKSHoneybeescansurviveanumberofconditionsbutjustasGoldilocksinGoldilocksandtheThreeBearspreferstheporridgeandthechairthatisjustrightbeespreferanenvironmentthatisjustright.HoneybeesaresensitivetothefollowingToomuchmoistureinthehive.Toomuchortoolittleventilation.Suddenandextremechangesintemperature.Prolongedcoldandheat.Falsestartsinthespringwhichleadtoalackoffood.Unusualchangesinsequenceanddurationofbloomasaresultofweather.Lackofwateravailability. 46SEEDWORLD.COMDECEMBER2014UNIVERSITYOFMISSOURIresearchershavediscoveredthatArabidopsismustardplantscandetectthechewingvibrationsofcaterpillarswhichmobilizetheplantschemicaldefenses.Whiletheresearchisstillinitsinfancyitcouldhaveimplicationsinagriculturesbattleagainstchewinginsects.HeidiAppelhasspenthercareerstudyinghowplantsrec-ognizethatinsectsareattackingthem.AsaninvestigatorattheUniversityofMissourisBondLifeSciencesCenterandseniorresearchscientistintheCollegeofAgricultureFoodandNaturalResourcesDivisionofPlantSciencesAppelwantedtoknowmoreabouthowplantsreactedandhowaplantschemicaldefensesworkedorwereenhancedwheninsectsbeganfeeding.AcrosscampuswasRexCocroftaprofessorofbiologicalsciencesintheuniversitysCollegeofArtsandSciencewhohadalsodedicatedpartofhiscareertostudyinghowplant-feedinginsectsproduceanddetectvibrationstravelingthroughtheirhostplants.Hisdecades-longstudiesontreehoppershavefoundthatinsectscansendcertainsignalsthroughplants.Forexampleifafemaletreehopperdetectsapredatorshewillsendavibrationthroughtheplantcausingheroffspringtofallofftheplant.Itwasbychancethetworesearchersbegantalkingabouttheirexperimentsduringauniversity-hostedpresentation.CocroftbegantellingAppelaboutatechnicalproblemheoftenexperiencedinhistestswheneverachewinginsectshoweduptheywouldhavetoshutdowntheexperimentbecausethefeedingwassoloud.AppelandCocroftknewrightawaytheirresearchcouldcomplementeachothersandcouldperhapsshedmorelightonhowvibrationscausedbyinsectschewingaffectplants.BADVIBRATIONSPLANTSRESPONDTOINSECTCHEWINGNewresearchshowswhencaterpillarsbiteintoaleafplantscandetectchewingvibrationsandmobilizechemicaldefenses.SandiKarstensUniversityofMissouriresearchersHeidiAppelandRichardCocroftfoundthatplantscreatechemicalresponsesspecificallytopredatorchewingvibrations.AppelisaninvestigatorattheBondLifeSciencesCenterandseniorresearchscientistintheCollegeofAgricultureFoodandNaturalResourcesDivisionofPlantSciences.CocroftisaprofessorofbiologicalsciencesintheCollegeofArtsandScience.PHOTOROGERMEISSENBONDLSC. Intherealworldweedsinterferewithhighyields.Thegoodnewsiswevegotthatcoveredwithhigh-performinggeneticscoupledwithbetterweedcontrolthanRoundupontough-to-controlweedsforhighyieldsthatdeliver.SeetherealyieldstoryatBayerCropScience.us.BayerCropScienceLP2TWAlexanderDriveResearchTriangleParkNC27709.Alwaysreadandfollowlabelinstructions.BayerregdtheBayerCrossregdLibertyLibertyLinkandtheLibertyLinklogoregdaretrademarksofBayer.RoundupisaregisteredtrademarkofMonsanto.Foradditionalproductinformationcalltoll-free1-866-99-BAYER1-866-992-2937orvisitourwebsiteatwww.BayerCropScience.us.High-performingGeneticsExcellentWeedControlRealYield 48SEEDWORLD.COMDECEMBER2014AnIdealCollaborationTheybegantheirexperimentin2008asasidelinetotheirindividualresearchprograms.FirstAppelandCocroftmadealibraryof22differentcaterpillarsfeedingusingatechniquedevelopedbytheCocroftlab.Alaserbeamisfocusedonasmallpieceofreflectivetapeputonaleafwhereitmeasuresminutedeflectionscausedbysmallmovementsoftheleafwhencaterpillarsfeed.Whenthecaterpillarsaresittingontheleafandjustfeedingthewholeleafmightnotmovemorethanoneten-thousandthofaninchAppelexplains.Thisspecializedlasercapturesthatmove-mentthatvibrationasanelectricalsignal.Wecanthenmakethevibrationaudiblebyshiftingitintoahumanshearingrange.OnceAppelandCocrofthadthelibraryofcaterpil-larfeedingvibrationstheycouldthentestwhetherthesechewingsoundscreatedmorechemicaldefensesintheplantsbyplayingbackthevibrationstotheplant.Todothistheyusedapiezoelectricactuatoratinyspeakerthatallowedthemtoplaybackthevibrationstheywereabletomimicthecaterpillarchewingsounds.UsingagroupofArabidopsismustardplantstheyattachedactuatorstotheleavesusingwax.Halftheplantsreceivedsoundtheotherhalfdidnot.Fortwohourstheyplayedacontinu-ousloopoffeedingvibrationmimickingacaterpillarstypicalplantfeedingcycle.Scientistshavelongunder-stoodthatglucosinolatesarewhatmakemustardplantsspicy.ThisspicinesscanactasadefensemechanismfortheplantagainstmanyinsectTheteamusesspeciallaserstolistentoandrecordwhattheplantsenses.Thelaserbeammeasuresthedeflectionoftheplantleafasthecaterpillarchewsreflectingthebeamoffofapieceofreflectivetapeattachedtotheleaf.Arecordingofthisvibrationwaslaterplayedbacktootherleavesbyattachingapiezoactuatoressentiallyatinyspeakerwithasmallamountofwax.PHOTOROGERMEISSENBONDLSC.Althoughthesoundofthecaterpillarisinaudiblewithoutbeingamplifiedvibrationsfromitschewingcanbeseenwithanoscilloscopethenrecordedforplaybacktotheplants.Anoscilloscopeconvertssoundandvibrationsintovoltagesfordisplaydisplayingthevisualequivalentofthesound.PHOTOROGERMEISSENBONDLSC. Providingsotwaresolutionsorplantbreederssince1990.IsyourplantbreedingsoftwareworkingforyouIsyourdatainasecuredatabaseoracrossspreadsheetsAGROBASEGenerationIIisacomprehensiveexiblepowerfulrelationaldatabasesystemdevelopedforthemanagementandanalysisofplantbreedingdata.Findoutwhyplantbreedersatseedcompaniesuniversitiesandgovernmentresearchorganizationsin40countriesacrosstheworldtrustAGROBASEGenerationII.OurLearningCentrewithover90tutorialsassuresthebestreturnoninvestment.FeelfreetoviewtheDiscoveryTutorialsforanimmediateoverview.WiththreePhDsaspartofourgrowingsoftwaredevelopmentandsupportteamwearestronglypositionedtohelpourclientsworldwide.VisitusattheASTASeedExpoinChicagoIllinoisDecember9-122014-Booth115AlsoaskusaboutAGROBASETabletAgronomixSoftwareInc.WinnipegManitobaCanadaPhone1-204-487-4245Emailinfoagronomix.comRegisteredtrademarkscitedarethepropertyoftheirtrademarkowners.LearnmorefromourDiscoveryTutorialsand3-minutemovieatwww.agronomix.com 50SEEDWORLD.COMDECEMBER2014USCLLC.866-703-7472www.USCLLC.comStopbyandcheckusoutUSCistheonlycompanytodesignengineermanufactureandinstallcompleteBulkSeedSystems.Withover15yearsexperienceUSCisapioneerinseedtreatmenttechnologyandthemosttrustedpartnerintheindustry.LPVTREATER3provenweighingmethodsStandard42tiltingdrumMoreintuitiveautomationpackageAdjustablechambercontrols17widerframeforboxstackingstabilityAndsomuchmorepests.Appelnoticedthatwhenglucosinolatelevelsspikedsomeinsectswouldstopfeedingormoveawaywithoutstartingtoeatatall.Typicallywheninsectsattackplantsplantsresp-ondinoneoftwoways.Sometimesthelevelofchemicaldefensesisraisedrightawaybutsometimesnot.Insteadtheyarejustprimedtogettheirmachin-eryreadytomakethosedefensesAppelexplains.Aftergivingtheplants24to48hourstorespondtothecaterpillarattacktheresearcherstestedtheleavesforthepresenceofthechemical.AppelandCocroftfoundplantsthatreceivedfeedingvibrationsmademoreglucosinolates.Theythentestedaleafontheothersideoftheplantnotconnectedtotheactua-torandlearnedthatittoomademoreglucosinolates.JustlikehumansplantsaregoodatcommunicatingwiththeirentirebodyAppelsays.AtthispointAppelandCocroftknewtheywereontosomething.Wewereveryfascinatedbutplantsalsoexperienceothervibra-tionsintheenvironmentsuchasthewindorinsectsongAppelsays.Weretheseplantsjustrespond-ingtoanyvibrationintheenvironmentorspecificallytothecaterpillarsPlantsCanDetectDifferenceinVibrationsIncontinuingtheresearchAppelandCocroftaddedothervibrationsourcestotheirtestsagentlewindandthecallofaleafhopper.Theydiscoveredthefrequencyofthosevibra-tionswasverydifferent.ThistimeAppelanalyzedadiffer-entplantdefenseantho-cyanin.TheyagainfoundtheThiscabbagebutterflycaterpillarmunchesonanArabidopsisleafadjacenttoaleafwhereapieceofreflectivetapebouncesbackalaserbeamusedtodetectthevibrationscreatedbyitschewing.PHOTOROGERMEISSENBONDLSC. DECEMBER2014SEEDWORLD.COM51WhereSeedsGoToChill.Havingseedsreadyorplantingsyear-roundrequirescompleteprotectionromuctuationsintemperatureandhumidity.BMILTechnologieshasyourturnkeytoragesolutionatalowcapitalinvestmentandoperatingcost.FeaturingthepatentedFrioVerdererigerationystemsandDZ-2000DesiccantDehumidiferAgLockerintroducesanidealclimate-controlledcoldroomthatprovidesConsistentlowtemperatureandhumidityconditionsLightweightpanelsandoamorastinsulatedunitinstallationOperator-riendlycontrolsoreasymonitoringSignifcantenergysavingsovertraditionalrerigerationsystemsDeliverseedsandagriculturalproductsthatbringnewpeaksoproft.LetBMILgetyourAgLockerupandrunningandturnyourconceptsintoaordablereality.WHEREONTHEWEBForavideoaboutthisresearchvisityoutube.comwatchvTKQ-CIX9afAplantsmademoreanthocya-ninwhentheywereexposedonlytochewingvibrationsbutnotvibrationscreatedbythewindorthesoundsofanon-harmfulinsectsuchastheleafhopper.ThiswasasecondlineofevidencethattheplantswererespondingtofeedingvibrationsandcouldtellthemapartfromthewindAppelsays.Thisisthefirsttimescientistshaveshownthataplantrespondstoaneco-logicallyrelevantsoundinitsenvironmentsheadds.FutureResearchResearchcontinueswithnewfundingfromtheNationalScienceFoundation.FutureresearchbyUniversityofMissouriscientistswillincludelookingintoquickerandlessexpensivewaystodetectplantresponses.Rightnowexperimentstaketwoweekstorunplusacoupleadditionalweeksofchemicalanalysis.AppelandCocroftarealsocollaboratingwithtwootherlabsworkingonmechanoreceptorsusedbyallorganismstodetectpressure.Theselabshavecreatedaseriesofmutantslackingcertainmechano-receptorsthatwillbeusedtodetermineifmechanore-ceptorsareinvolvedintheplantsresponsetofeedingvibrations.IfaregularplantrespondstothefeedingvibrationsbutamutantplantdoesnotthenweknowmechanoreceptorsareinvolvedAppelsays.ByplayingbackdifferentcomponentsofthevibrationsignaltheyarealsotryingtoThiswasasecondlineofevidencethattheplantswererespondingtofeedingvibrationsandcouldtellthemapartfromthewind.HeidiAppeldeterminewhatcharacteris-ticsofthefeedingvibrationtriggeraplantsresponse.AppelandCocroftwillconducttheirtestswithmorekindsofchewinginsectsandinmorekindsofplants.TheyplantonextuseBrassicaplantsthesourceofallcruciferousvegetablessuchasbroccoliandcauliflower.WeexpectthisresponsetobeuniversalinplantsbutourworkoverthenexttwoyearswillallowustoconfirmthisAppelsays.ThestudyPlantsRespondtoLeafVibrationsCausedbyInsectHerbivoreChewingwaspublishedinthejournalOecologia.SW WhatDoesClimateChangeMeanfortheFutureofAgricultureWHILEMOTHERNATUREtendstowreakhavoconagriculturalpro-ductionsystemsinNorthAmericathoseintheindustrysayshewilllikelybecomemorevariableduringthenextdecade.JerryHatfieldlaboratorydirectorandsupervisoryplantphysiologistwiththeU.S.DepartmentofAgriculturesAgriculturalResearchServicebelievesthebiggestchangeforfarmersinthenext10yearswillbeincreasedvariabilityinprecipitationandtemperaturelevels.Itslikelythatfarmerswillexperiencegrowingseasonswithfluctuationsbeyondwhattheyhavepreviouslyseenonthefarm.TheIntergovernmentalPanelonClimateChangeistheworldbodyforassessingthesciencerelatedtoclimatechangeandinNovember2014releaseditsfifthassessmentonglobalclimatechangewithsomefuturewarnings.AccordingtothereportsauthorsIfleftuncheckedclimatechangewillincreasethelikelihoodofseverepervasiveandirreversibleimpactsforpeopleandecosystems.Howeveroptionsareavailabletoadapttoclimatechangesothattheimpactremainswithinamanageablerange.PrepareForTheInevitableAccordingtoindustryanalyststherealquestionishowdoyougetpre-paredinordertocopewithcurrentandfuturefluctuationsintemperaturesandprecipitationThepreparationlistislongandHatfieldsaysanyoneinthebusinessofagriculturehasmanyissuestoconsider.Youneedtobethinkingofmanagingsoiltostorewaterhesays.Additionallyyoullneedtoconsiderthegeneticsyoureputtingintothatsoilandgiveseriousthoughttonutrientpestanddiseasemanagement.Hatfieldsaysresearchersarestilltryingtounderstandthedirectandindirectimpactsofclimatechangetoagriculture.Manyfacetsoftheindustryareworkingonbuildingpredictivetoolshesays.Aspartofthissomeresearchersarelookingathowtouseinformationinnewways.DuringthepastdecadetheuseofGPStechnologyandremotesensormonitoringhavetakenmanyfarmbusinessestonewlevelsofmanage-ment.Hatfieldbelievesthatagricultureasawholewillcontinuetoadoptnewadvancementsintechnologytomitigaterisk.Advancementsintheagriculturalsectoraregrowingbythedayandseedcompaniesarealsotacklingtheissuesofclimatechange.TrevorIndustryanalystssaythoseinvolvedintodaysseedbusinessandagricultureareinforsomebigbumpsintheroad.ShannonSchindle52SEEDWORLD.COMDECEMBER2014 MS-MBAINFOODANDAGRIBUSINESSMANAGEMENTYOURJANAHAGEMANCLASSOF201285ONLINE2DEGREESNOTHESISORDISSERTATION5ONE-WEEKRESIDENCIES27MONTHSNO.12GLOBALLYFORGRADUATEEDUCATIONINAGRIBUSINESSANDFOODINDUSTRYMANAGEMENTAGRIBUSINESS.PURDUE.EDUDEGREESEAEOUContactLuannaDeMay765494-4270luannapurdue.edu 54SEEDWORLD.COMDECEMBER2014HohlsleadforMonsantosglobalsoybeanteamsaysclimatechangesimpacttofarminghasbeenatoppriorityforhisteamforanumberofyears.WehavetakenasystemsapproachtoagricultureinthepastfiveyearswhichspansnotonlyplantbreedingandbiotechtechnologybutalsointegratingdataandmanagementHohlssays.Thereisnolongeranaverageornormalyear.Itsessentialthatwecontinueourplantbreedingeffortsandidentifyproductsthatcanhandlegreatervariability.HohlssaysMonsantoisscreeningsoybeansfortheirdura-bilitytoin-fieldconditionsbuttheyarealsocreatingartificialconditionsatresearchstationsthatmightoccurasaresultofclimatechange.HohlsnotesthatthecompanysGenuityDroughtGardhybridsofferfarmersanewlevelofsecuritytohelpmitigateriskwhenexperiencingdroughtstress.Wewereabletoofferthisnewproductin2013anditsyieldperformanceinextremeconditionsdidnotdisappointHohlssays.Thesehybridsperformedwell40bushelshigherthancompetingproductsunderthesamestressconditions.HoweverHohlsnotesthatcollaborationacrosscompaniesandbetweenprivateandpublicentitiesintheindustryiskeytobringingnewtechnologiestothemarketplace.Monsantosnottheonlyonefocusedonhelpingfarmersbettercopewithachangingclimate.ChrisTingleSyngentaheadofwateroptimizationsayshisteamisfocusedonwateroptimizationforcrops.WerelookingatstaticresourcesaswaterinsomeregionsisadecliningresourceTinglesays.SyngentadevelopedAgrisureArtesianwhichisavailabletoday.Tinglenotesthatthisbreakthroughwillhelpfarmersmeetclimatechangechallengeshead-oninbothgoodandbadyears.TheArtesiantechnologyhelpstomaximizeyieldwhenitrainsandincreasesyieldupto15percentwhenitdoesntrain.InthepasttwoyearsonthemarketthisproductintermsofdroughttolerancesurpassesstandardhybridsTinglesays.AdditionallyBayerCropScienceisworkingonavarietyoftechnologiesandservicestosupporttheproductionofcropsfortodayandintothefuture.WeseewatermanagementasakeyfocusandtoolsthatimprovegrowersabilitytoeitherreduceirrigationoroptimizeperformancefortheiraverageannualrainfallwillbeattractiveattributessaysJeffDonaldaBayerCropSciencespokesman.Othertechnologiesinourresearchanddevelopmentplatformincludegeneticadaptationpestmanagementcropefficiencyandsupportingdecisiontoolsthatassistgrowersinsustainablecropproduction.FutureTechnologiesHatfieldbelievesthatwhilethetriedandtrueapproachsuchaspropercroprotationsandscoutingfieldswillremainessentialtobestmanagementpracticesonthefarmtheindustryneedstobetterunderstandfarmers.WeneedtounderstandhowproducersperceiveriskandthatincludesgeneticstheenvironmentandmanagementtechniquesHatfieldsays.Optimalhybridswillnotbeenoughdowntheroadwealsoneedtounderstandhowproducersimplementcertainfarmpracticessuchasdiseaseandpestmanagement.CopingwithclimatechangewilltakeadiverseeffortbutHatfieldisoptimisticwithimprovedgeneticsandnew DECEMBER2014SEEDWORLD.COM55SeedburoEquipmentCo.hasdeliv-eredtesnginspeconandgradingequipmenttothegrainfeedandseedindustriesforover100years.Weprideourselvesonprovidingqualitystate-of-the-artequipment.Whatcanwedeliverforyoutoday800-284-5779312-738-3700salesseedburo.comRequestacopyofourcatalogordownloadatseedburo.comWeDelivertechnologiesthatcanimprovesoilcapacityandcapturewaterresources.Moreandmoreweareconductingon-farmtrialsversusresearchfieldswhichallowsfarmerstogetthefullpic-tureofnewtechnologiesandprovidesresearcherswithfeed-backfromfarmersonlarge-scaleoperationsHatfieldsays.Itsanefforttobetterunderstandon-farmconditionsandtheconstraintsofaparticularregion.Itsajourneyofdiscoveryonbothpartstohelpbringadaptivemanagementtechniquestothefarmlevel.ForMonsantotheacquisitionofTheClimateCorporationisanexcitingadditiontohelpunderstandclimateimpacts.Hohlsexplainsthatthecompanyprovidesenvironmentalmodelingthatcanhelpproducersintheirdecision-makingprocess.Thisreallybringsawholenewleveltounderstandingregionalenvi-ronmentsexplainsHohls.Nowwiththeadditionofdetailedweatherandmappingdataitprovidesfield-levelpredictionsofoftheenvironment.Dataandknowledgeiscrucialtoprovidingtherightrecommendations.In2013SyngentastartedtrialingitsWaterPlusIrrigationPilotprojectwhichtargetsgrowersinNebraskaandKansaswheretheuseofirrigationiscommonplace.Theprojectisexpectedtoexpandforthe2015growingseason.ThroughtheuseoffieldmappingtechnologyfromLindsayCorporationgrowerswereabletousetheirsmartphonesandcomputerstomonitorandadjustirrigationratesremotelyTinglesays.Cornyieldsincreasedanywherefrom7to9bushelswhiledecreasingtheirrigationby20to40percent.Syngentaisalsoworkingtoaddressabioticstressorscausedbydiseaseextendedwetperiodsandcoldandheatconditionsthroughtraitandchemistrydevelopment.AdaptabilityandAdoptionHatfieldbelievesproducersneedtobeawarethatconditionsarechanging.Theywillseeincreasedvariabilityintempera-turesandprecipitationbutalsoincreasedpressurefrominsectsanddiseasehesays.Theywillhavetopaycloseattentiontotheirenvironment.Hohlsdoesntexpecttoseeamajorshifttonon-traditionalcropsbutnotesthatshiftinggrowingconditionswillhaveanimpact.AgrowermightneedanearliermaturingvarietyorvarietythathasahighertolerancetocoldHohlssays.Wewillallhavetokeepupwiththeimpactsofclimatechange.AccordingtoSyngentasTingletheindustrywillhavetotackleclimatevariabilityintwodifferentways.Wewillneedtofacetheyear-on-yearchallengesbyminimizingtheresponsetoextremesthehighsandlowshesays.Andsecondaddressvariabilitywithinayearorwithinaspecificfield.Theoneissuethatremainsisthatclimatechangewillcontinuetobringmorechallengestotheagriculturalindustryasawhole.Howeverongoingresearchandnewtechnologiesenteringthemarketplaceshowthattheindustryfromseedcompaniestoresearchersandfarmersarealreadymakingadjustments.SWWHEREONTHEWEBToreadthecompletereportfromtheIntergovernmentalPanelonClimateChangereleasedinNovember2014gotoipcc.chpdfar5prpc_syr11022014_syr_copenhagen.pdf 56SEEDWORLD.COMDECEMBER2014WITHTHEGOALofprotectingpollinatorsfromseedtreatmentdustduringplantingseedcompa-niesandfarmersareinterestedinknowingifdeflectorsreducepol-linatorexposuretodustandwhichonesworkbestwiththeleastamountofhassle.WhilepartsofEuropemandatetheuseofdeflectorstoreducedustmoreresearchisneededinNorthAmerica.Deflectorsneedtobetestedfortheirimpactonplanterperformanceaswellasefficacyinreducingdustconcerns.IntheEuropeanUnionthedeflectorispositionedattheoutputoftheplanterturbinefornegativepressureplantersandintendedtoprojectdustreleasedduringplantingtowardthegroundtoreduceoff-fielddrift.AstudydoneinItalycalledtheAPENETprojectlookedatthedispersalofseedtreatmentdustusingaprecisionpneumaticplanterequippedwithdeflectors.Twoprototypedeflectorswereusedtotestdriftreduction.IntheEuropeanFoodSafetyAuthoritys2012evaluationofthestudyitreportedthatadetailedanalysisoftheresultscouldnotbeperformedhowevergeneraltrendscouldbeobserved.EFSAreportsInparticularthedustandthereforethedepositionofresiduesintheoff-cropareadecreasedwiththedistancehowevernodecreasewiththedistancewasapparentintheairconcentration.DeflectorsHelptoReduceDustNewresearchshowsthattheuseofdeflectorsonplantershelpstoreducepollinatorexposuretodustfromtreatedseed.JulieDeeringSeedcompaniesresearchwaystominimizedustfromplanting.Accordingtothereportwhenusingthedeflectorsthereductionindustthathadsettledontopofthesoilforimidaclopridrangedfrom89percentto95.4percent.Theoverallreductionfortheotheractivesubstancesforwas74.4per-centforclothianidin88.6percentforthiamethoxamand94.8percentforfipronil.EFSAreportedthatreductionsinairconcentrationofimidaclopridrangedfrom53to72percentforthetwoprototypes.Thereductioninairconcentrationwas86percentforclothianidin90percentforthiamethoxamand96percentforfipronil.MostrecentlySyngentalauncheditsownresearchprojectlookingavariousdeflectorkitsthatfarmerscanusetoretrofitplanters.AccordingSyngentasthree-yeartrialinEuropethepercentageofactiveingredientthatwasappliedDeflectorshavebeenshowntoworkinothercountriestoreducetheriskofdustexposureduringplantingoftreatedseeds...HenryVanAnkum DECEMBER2014SEEDWORLD.COM57 58SEEDWORLD.COMDECEMBER2014totheseedwhichendeduponthesoilwashigherforplanterswithoutdeflectors.Forinstancewhenthedustlevelsweremeasured5metersfromtheplantersthesoilaroundtheplanterwiththedeflectorkithadameanoflessthan0.1percentwhilethesoilneartheplanterwithoutadeflectorhadameanofabout0.8percent.Howeverthatgapnarrowsthefurtherawayfromtheplantermeasurementsaretaken.ChrisDavisonSyngentaCanadaheadofcorporateaffairsreportsthattestingintheEuropeanUnionandNorthAmericabySyngentaandotherstakeholdersdemon-stratesa50to90percentreduc-tioninoff-fieldmovementofdust.AndDavisonsaysthatdeflectorsareconfirmedbyEUmonitoringprogramstoreducethenumberofbeeincidents.BayerCropSciencealsopro-motessolutionsforcontrollingdust.Onesuchsolutionisanair-cleaningtechnologyfordrillersknownasSweepAir.MarcAndrieuxBayerheadofSeedGrowthTechnologyandServicesandSeedGrowthCoatingssaysthatthissystemseparatesdustfromtheairwithanycaptureddustbeingdivertedintothegroundalongwithanyactiveingredient.FirstfieldtestswiththeprototypeinEuropeindicatedustreductionlevelsofmorethan95percent.BackonthissideoftheAtlanticOntarioMinistryofAgricultureFoodandRuralAffairsGrainFarmersofOntarioandSyngentaareworkingwithOntariofarmersonapilotprojecttotestdeflec-torsandhowtheyaffectdustdrift.ResearchersarelookingatplanterperformanceairspeedpressurenoiseandbuildupofFluencyAgentmandatedforuseinCanadaandplantstand.Thispastgrowingseasonwasthefirstyearforthepilotprojectandnearly30growersfromsouth-westernOntariosigneduptoparticipateintheproject.Deflectorscanreduceoff-fieldmovementofdustby50to90ProtectingpollinatorsandprovidingfarmermemberswithtoolstoreducetheriskofdustexposureisaprioritysaysHenryVanAnkumGrainFarmersofOntariochair.Deflectorshavebeenshowntoworkinothercountriestoreducetheriskofdustexposureduringplantingoftreatedseedsandthisprojectwillprovideuswithfirsthandaccountsfromourfarmersontheirexperience.AspartofthepilotprojectSyngentaprovidedtheequipmentandgrowersinstalledcommercialandafter-marketunits.Afterwardsprojectparticipantswereaskedtocompleteasurvey.TodateDavisonsaysgrowersarereport-ingthatittakesabouttwotofourhourstoinstallthedeflectorkitswithsomecustomizingneededareductioninfannoiseminimalbuildupofFluencyAgentnegligi-bletonoimpactonpressureandnoobviousimpactonplantstand.Officialsurveyresultsshouldsoonbeavailable.SW 60SEEDWORLD.COMDECEMBER2014THEOLDADAGEofprofitbeinganumbersgameistakingabackseattodata.Datadrivesdecisionsatthefarmlevelatthedealerlevelandatthecorporatelevel.Throughtheyearsseeddealersandretailershaveamassedlargeamountsofdatawhethertheyknowitornot.Whileitmightnotbeorganizedoreasilysearchablethatdatamaybeabletohelpyoubetterserveexistingcustomersorattractnewones.Outsideofagriculturesomeofthebest-performingretailersuseanalyticsnotjustforfinanceandoperationalactivitiesbuttoboosttheircompetitiveadvantageoneverythingfromdisplaystomarketingandfromcustomerservicetocustomerexperience.AccordingtoMassachusettsInstituteofTechnologytop-performingorgani-zationsaretwiceaslikelytoapplyana-lyticstoactivities.Companiesneedtoknowwhatishappeningnowandwhatwilllikelyhappennextandthenplanforhowtogetthebestresultsfromthosecircumstances.HowcanyouusedatatobetterserviceexistingcustomersandattractnewonesWhiletheresbeenanenormouspushtominedataatthefarmlevelMichaelGundersonanassociateprofes-sorintheDepartmentofAgriculturalEconomicsatPurdueUniversitysaysretailersshouldfirstdiveintotheirowndatatoseewhatopportunitiestheymightbemissing.ConrmingSeedOrdersSTRATEGYAfeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ExtractingValuefromDataAreyoumissingoutonprofitopportunitiesWhatdatadoyoualreadyhavethatcanhelpdrivedecisions DECEMBER2014SEEDWORLD.COM61StrategyRetail-LevelDataDataisintelligencesaysGregReiszowneroftheIowa-basedE4CropIntelligence.Heexplainsthatdataseedvarietyacresplantedandinven-toryleadstoinformationpatternsincreasesdecreasesandholeswhichresultsinintelligenceunderstandingkeydriversactionsthatmakesenseandissuestoanticipate.Thelimitingfactorforconsultantsisoftentheeffortinvolvedtocapturestoreanalyzeandcommunicateinfor-mationbacktocustomersReiszsaysnotingthattherelationshipsbetweenagretailersandgrowersarebecomingmoresophisticatedandtechnology-dependent.Onedominanttrendintheretailsectorisbeingabletoprovideprecisionagsupporttofarmerswhichcomesbacktodatamanagement.ReiszcompanyofferstheE4plat-formwhichhesayshasseveralretailer-friendlyfeaturesincludingtheabilitytomanagenumerousgrowersgeneratefield-specificvariable-rateapplicationinstructionsandwork-orderactivities.CollectingdatatodayiseasyReiszsays.Thechallengeistransforminggigabytesofdataintoinsightsyoucanuse.Aroundherewecallsuchhigh-valueinformationcropintelligence.ReiszsharesthattheE4platformcanhelpretailersmanagebusinesscriticalcomponentssuchashumanrelationswhichgeneticsorvarietiestostockriskmanagementfertilizercropprotectionmarketingfinanceandequipment.GettingStartedSteveLaValleEricLesserRebeccaShockleyMichaelHopkinsandNinaKruschwitzauthoredtheMITSloanManagementReviewBigDataAnalyticsandthePathfromInsightstoValue.Theauthorsprovidefiveeasy-to-rememberrecommendationstohelpcompaniesgetstartedandimprovetheirdatamanagement1.Thinkbig.2.Startinthemiddle.3.Makeanalyticscomealive.4.Adddontdetract.5.Buildthepartsplanthewhole.Accordingtothereviewbusinessesshouldplantotacklethebiggestissuesfirst.Thetheoryhereisthatthebiggertheissuethemorebuy-inyoullgetfromtopmanagementtogetinvolvedhowevertheycautionnottostartdoingIfyouunderstandwhatitcoststosupplyacertaincustomerdataanalysisbecomeseasy.Thechallengeisdefiningacustomer.MichaelGundersonlenderrelationsbusinessplanningandcash-floworcapitalanalysis.Havingagoodunderstandingofyourdatacanalsohelpinmanagingcustomerrelationshipssupplierrela-tionshipsandemployeerelationships.PurduesGundersonsaysforseeddealersandretailersagoodplacetostartistrackingrevenuebycustomer.Whatarethecostsofservingthatcustomerheasks.Ifyouunderstandwhatitcoststosupplyacertaincus-tomerdataanalysisbecomeseasy.ThechallengeisdefiningacustomerisitafarmafamilyenterpriseabrotherBruceEricksonthePurdueagron-omyeducationdistanceandoutreachdirectoraddsthatthewholepurposeofdatamanagementistoextractmean-ingfulinformationtobeappliedtocur-rentorfuturedecisions.Ifthereisnoopportunitytoinfluencethedecisionthereisnoreasontocollectthedata.Organizingdatacanhelpwhenitcomestomakingdecisionsabout 62SEEDWORLD.COMDECEMBER2014analyticswithoutastrategicbusinessdirection.Ingettingstartedtheauthorssaynottofocussomuchonallthedatabutfocusonquestions.Organizationstraditionallyaretemptedtostartbygatheringallavail-abledatabeforebeginningtheiranaly-sisaccordingtothereview.Toooftenthisleadstoanall-encompassingfocusondatamanagementcollectingcleansingandconvertingdatathatleaveslittletimeenergyorresourcestounderstanditspotentialuses.Insteadorganizationsshouldstartinwhatmightseemlikethemiddleoftheprocessimplementinganalyticsbyfirstdefiningtheinsightsandques-tionsneededtomeetthebigbusinessobjectiveandthenidentifyingthosepiecesofdataneededforanswers.Theinsightsdeliveredthroughtheseinitialmodelswillhelpilluminategapsinthedatainfrastructureandbusinessprocesses.OntheFarmWhenitcomestoworkingwithfarmersdataisthepieceofpiethateveryonewants.TheabilitytolinkinputstooutcomecanaddarealvalueforthefarmerGundersonexplainsnotingthatdataisjustonemoretoolthatcanbeusedtoextractthatvalue.Buttheresalsobeenalotofconcerninthisareaastowhoownstheinforma-tion.Farmershavebeenprotectiveoftheirdatawhilecompaniessaythedataisneededtocontinueinnovatinganddeliverbettertoolstothemarket.Gundersonsaysthatforsalespeopleandtechnologistsworkingwithfarmerstheyfirstneedtoestablishaleveloftrustandbuildcredibility.Itsincrediblyimportanttorespecttheprivacyoffarmershesays.Mostrecentlyacoalitionofmajorfarmorganizationsandagriculturaltechnologyprovidersannouncedanagreementondataprivacyandsecu-rityprinciplesthatwillencouragetheuseanddevelopmentofafullrangeofinnovativetechnology-driventoolsandservicestoboosttheproductivityefficiencyandprofitabilityofAmericanagriculture.Theprinciplesreleasedprovideameasureofneededcertaintytofarmersregardingtheprotectionoftheirdata.BobStallmanDataandprecisionagriculturecanhelpfarmersgetmoreyieldwhileusingfewerinputs. DECEMBER2014SEEDWORLD.COM63WHEREONTHEWEBToreadthefullMITSloanManagementReviewvisitibm.comsmarterplanetglobalfilesin_idea_smarter_computing_to_big-data-analytics_and_path_from_insights-to-value.pdf.IfthedatanowstoredacrosstheplanetwereprintedinbooksthesebookswouldcovertheentiresurfaceoftheUnitedStatessome52layersdeepaccordingtotheauthorsofBigDataARevolutionThatWillTransformHowWeLiveWorkandThink.FASTFACTSupportersofthecoalitionincludetheAmericanFarmBureauFederationAmericanSoybeanAssociationBecksHybridsDowAgroSciencesDuPontPioneerJohnDeereNationalAssociationofWheatGrowersNationalAssociationofCornGrowersNationalFarmersUnionRavenIndustriesTheClimateCorporationandUSARiceFederation.Theprinciplesreleasedprovideameasureofneededcertaintytofarm-ersregardingtheprotectionoftheirdatasaysBobStallmanAFBFpresi-dent.Farmersusingthesetechnology-driventoolswillhelpfeedagrowingworldwhilealsoprovidingquantifiableenvironmentalbenefits.Theseprinci-plesaremeanttobeinclusiveandwehopeotherfarmorganizationsandATPsjointhiscollaborativeeffortinpromotingfarm-leveldataaswellaseducatingfarmersaboutthisrevolu-tionarytechnology.Theprinciplesagreeduponbythecoalitioncoverawiderangeofissuesthatmustbeaddressedbeforemostfarmerswillfeelassuredtosharetheirprivatebusinessinformationwithdataproviders.Topicsincludecollectionaccessandcontrolnotificationthird-partyaccessandusetransparencyandconsistencychoiceportabilitydataavailabilitymarketspeculationandliabilityandsecuritysafeguards.Forexamplewhenitcomestotrans-parencyandconsistencytheprinciplestatesATPsshallnotifyfarmersaboutthepurposesforwhichtheycollectandusefarmdata.TheyshouldprovideinformationabouthowfarmerscancontacttheATPwithanyinquiriesorcomplaintsthetypesofthirdpartiestowhichtheydisclosedataandthechoicestheATPoffersforlimitingitsuseanddisclosure.AnATPsprinci-plespoliciesandpracticesshouldbetransparentandfullyconsistentwiththetermsandconditionsintheirlegalcontracts.AnATPwillnotchangethecustomerscontractwithouthisorheragreement.TheentirePrivacyandSecurityPrinciplesforFarmDataisavailableonlineatfb.org.Companiesareusinganarrayoftechnologiestoprovidefarmerswithprecisionservices.TheClimateCorporationisusingdozensofpublicandprivatemodelstoremotelyassessweathersoilandenvironmentalcondi-tions.Additionallyitisprovidingsubfield-levelagronomicmodelingandhigh-resosolutionweathersimulations.Andcompaniesareformingnewpartnershipstohelpleverageexper-tise.ForinstanceDuPontPioneerandRavenIndustriesatthebeginningofNovemberannouncedacollaborationthatwillallowfortheseamlessflowofinformationgeneratedthroughthePioneerEncircaservicestoRavenViperandothercompatiblefieldcomputersthroughRavensSlingshotwirelesscon-nectivitysolution.ThiseffortwithRavenfurtheradvancesourwhole-farmbrand-neu-tralservicesstrategywhichwiththeassistanceofEncircacertifiedservicesagentworkswithgrowerstoanalyzeandusetheirdatatopositivelyimprovetheirbottomlinessaysSteveRenoDuPontPioneervicepresidentbusinessdirectorfortheU.S.andCanada.WhilesomecompaniessuchasMonsantoJohnDeereandDuPontPioneerhavespentmillionsofdollarsondataplatformsinformationmodelingdataacquisitionanddataanalyticsothersarecautiouslywadingintothedatawatersbutdontwanttobeleftbehind.Regardlessofwhetheryourework-ingatthebusinessleveloratthefarmleveltheabilitytounderstandandappreciatethevalueofdatawillbepiv-otalthroughoutthenextdecade.Someexpertsbelievethatbig-datadrivenprecisionagriculturewillleadtothenextGreenRevolution.SW 64SEEDWORLD.COMDECEMBER2014SEEDTREATMENTSHAVEbeenaroundformorethan100yearsbutithasntbeenuntilthepastdecadethatfarmershaveadoptedtheuseofseedtreatmentsacrossmultiplecropsandmillionsofacres.Thesubjectofmuchdebategovernmentandindustryareinvestingresourcestoresearchtheadvantagesanddisad-vantagesthatseedtreat-mentsbringtoagriculture.Theproponentsarguethatseedtreatmentsprotecttheseedandhelptoincreaseyieldwhileminimizingthebroadapplicationofcropprotectants.Meanwhiletheopponentsreportthatseedtreatmentsaredetrimentaltotheenvironmentandposearisktopollinators.TheU.S.EnvironmentalProtectionAgencyreleasedareportOct.16thatanalyzedtheuseofneonicotinoidseedtreatmentsforinsectcontrolinU.S.soybeanproduction.ThereportcompiledbyClaytonMyersanentomolo-gistintheBiologicalAnalysisBranchandElizabethHillaneconomistintheEconomicAnalysisBranchdiscusseshowthetreatmentsareusedavailablealternativesandcosts.FromtheiranalysisEPAconcludedthatseedtreatmentsprovidelittleornooverallbenefitstosoybeanproductioninmostsituations.IntheanalysisMyersandHillreportthatfrom2008to2012anaverageof76.5millionacresofU.S.soybeanswereharvestedeachyear.Ofthose76millionacresanaverageof31percentwereplantedwithneonicotinoidtreatedsoybeanseedsduringthatsametimeaccordingtothereport.Thatsmorethan1millionpoundsofactiveingredientappliedtoseedeachyeartobeplantedbeneaththesoilsurface.THESEEDTREATMENTSAGANewstudiesoutlinethebenefitsorlackthereofofseedtreatmentuseinU.S.cropproduction.JulieDeeringMyersandHillreliedextensivelyoninformationprovidedbyExtensionspecialistsfromanumberofland-grantuniversitiesinhighcropproducingstatessuchasIndianaIowaMinnesotaMississippiNorthDakotaandPennsylvania.Inthereporttheauthorscallattentiontothelimitedbioactivityofseedtreat-mentswhichisthreetofourweeksfromplanting.EPAsanalysistookintoaccountpopulationsofsoybeanaphidsbeanleafbeetlecutwormsandthethree-corneredalfalfahopperaproblemintheSouth.EvaluatingPestControlEPAproprietaryusagedataderivedfromgrowerpesti-cideusagesurveys2004-2012indicatethatwheninsectpestsareexplicitlytar-getedbyseedtreatmentsthenationalleadingtargetpestsaresoybeanaphidandbeanleafbeetleaccordingtotheBenefitsofNeonicotinoidSeedTreatmentstoSoybeanProductionmemorandum.Newanalysesandresearchreportsspotlighttheadvantagesanddisadvantagesofseedtreatmentsastheyrelatetoanumberofcrops. 19301950197019902010SATAKE-USA.COM281.276.3600Experienceyoucantrust.CLICKHEREFORMOREINFO 66SEEDWORLD.COMDECEMBER2014Thepestsweretargetsforseedtreatmentsonapproxi-mately20percentofsoybeanacreagenationallyfrom2004to2012.Inthegrowerpesticideusagesurveys65percentofgrowersdidnotindicateanyspecifictargetpestdrivingtheirusageofsoybeanneo-nicotinoidseedtreatmentproducts.AsaresultMyersandHillconcludethatmuchoftheexistingusageonsoy-beansisprophylactic.Aspartoftheanalysis60publishedcomparisonswerereviewed.Inthestudiesthatincludedacomparisontofoliarinsecticidestherewerenoinstanceswhereneo-nicotinoidseedtreatmentsout-performedanyfoliarinsecticideinyieldprotectionfromanypestMyersandHillwrite.Inthemajorityofcasesyieldwasnotsig-nificantlydifferentbetweenplotstreatedwithneoni-cotinoidseedtreatmentsatplantingversusthosetreatedwithfoliarsprays.Inthefewinstanceswheresignificantdifferenceswerereporteditwasthefoliarspraytreat-mentsthatresultedinhigheryieldsthansoybeanswithseedtreatments.Theexceptionwhereseedtreatmentsmightproveben-eficialbasedonthereportistheSouth.TheauthorsnotedastudyfromLouisianathatcomparedanumberofseedtreatmentsforyieldprotec-tionfromthree-corneredalfalfahopperandshowedthatanexperimentalthia-methoxamseedtreatmentsimilarinactiveingredientdosingtocommercialprod-uctsdidsignificantlyprotectyield.Howevertheycitethatyieldsfromeightotherfor-mulationsofthiamethoxamandimidaclopridinthesamestudywerenotdifferentthananuntreatedcontrol.GivencroppingpracticespestpressureconsiderationsandthedifficultyofscoutingforpestpressurepriortoplantingitappearsatleastplausiblethatinsurancebenefitsofseedtreatmentusagecouldbehigherforthesouthernU.S.growingregionrelativetotherestofthecountryMyersandHillwrite.Theyacknowledgethatmoreinformationisneededtofullyunderstandtheben-efitsofneonicotinoidseedtreatmentsonsoybeans.Theseincludeunderstandingwhethersignificantinsur-ancebenefitsexistinthesouthernUnitedStatesorelsewhereforprophylacticneonicotinoidseedtreatmentincludingspecificinforma-tionontheyieldimpactsofsporadicpestsandthecorre-spondingimpactsofpreven-tativeseedtreatmentsonsoybeanyield.Additionallymoreinformationisneededtounderstandtheconse-quencesofneonicotinoidInthestudiesthatincludedacomparisontofoliarinsecticidestherewerenoinstanceswhereneonicotinoidsout-performedanyfoliarinsecticideinyieldprotection.ClaytonMyersandElizabethHillEPAwillacceptcommentsonitsanalysisuntilDec.22.Submityourcommentsbyvisitingregulations.gov.CropConsultantsRecruitedbyPlantPowerProductsInc.PlantPowerProductsP3istherstcompanytobringtheprovenscienceofThermodynamicstoagribusiness.Anchoredwith45yearsofresearchanddevelopmentP3isacvelyrecruingIndependentCropConsultantstointro-ducetheirplanttechnologyproventoenhanceplanthealthandincreasegrowerprots.AsaConsultantrepresenngP3youarethedynamiclinkbetweenthegrowerandthecompany.P3seeksandre-cruitsentrepreneurialindividualswithexperienceinagron-omyandorseedsalespreferred.Consultantsreceiveanagreed-uponcommission.Formoreinformaononpartnershipspleasesendnoceofinterestandqualicaonstomgonzalezp3-tech.com. DECEMBER2014SEEDWORLD.COM67seedtreatmentsinthebroadersoybeanintegratedpestmanagementapproachhowitimpactspesticideresistancemanagementinsoybeansandadditionalcostsavingsorexpendituresforsoybeanproductionthatwerenotadequatelycap-turedbytheanalysis.MoreThanBeansWhileEPAsanalysisfocusedsolelyonsoybeansanewstudyconductedbyAgInfomaticsLLCdocumentsthevalueofneonicotinoidstoagricultureandresidentialandurbanlandscapesandtheimplicationsiftheseprod-uctswerenolongeravailable.ThestudyevaluatedseedtreatmentsoilandfoliarusesofneonicotinoidinsecticidesintheUnitedStatesandCanada.Researchincludedcropssuchascornsoybeanswheatcottonsorghumandcanolaandspecialtycropssuchascitrusvegetablesandgrapesplusturfornamentalandlandscapeuses.Asthelargest-sellinginsecticideclassintheworldsomehavequestionedthevalueofneonicotinoids.Thisstudywasundertakentoprovidereliableobjectiveevi-denceofthebenefitstheseproductsbringtomodernpestmanagementsystems.Researchresultsprovethatneonicotinoidsaddbillionsofdollarstotheeconomyandbenefitentirecommunitiesnotjustindividualgrowers.Inaddi-tionresearchshowsalossofneonicotinoidswouldforcegrowerstorelyonafewolderclassesofinsecticides.Morefoliarspraysofbroad-spectruminsecticideswouldbeusedinplaceoftargetedseedorsoiltreatments.Acrossselectedcommoditycropsevaluatedthestudyfoundthateachpoundofneonicotinoidlostwouldbereplacedbynearly5poundsofolderinsecticides.Theconsequencesofthischangewouldresultinreducedcropyieldandqualitydisruptedpestmanagementpracticesimpactingbeneficialinsectsincludinghoneybeesandinsomecasescatastrophicdamageduetoalackofsuit-ablealternativestomanageinvasivepests.Researcherssurveyedmorethan22000growersconsumersandapplicatorsintheUnitedStatesandCanadareviewedin-depthpesticideuseinformationfromleadingdataprovidersandconductedameta-analysisofyieldperformanceinvolvingthousandsofobservations.TheteamalsoconductedlisteningsessionsineightlocationsacrossNorthAmericatogainuserinsightsandcomplementthequantitativedata.Althoughmanyknowintuitivelythatthisclassofchemistryishighlyvaluedwithintheindustrywenowhaveacomprehensivescience-basedanalysisthatdocumentsthemagnitudeofthisvaluesaysPeteNowakAgInfomaticsprincipalandaUniversityofWisconsin-Madisonenvironmentalresourcesexpert.TheresearchwasjointlycommissionedbyBayerCropScienceSyngentaandValentwithadditionalsup-portfromMitsuiontheturfandornamentalstudies.SWWHEREONTHEWEBToviewthefullreportvisitgrowingmatters.orgcase-studieslistening. 68SEEDWORLD.COMDECEMBER2014NAMEDPRESIDENTANDchiefexecutiveofficerofDowAgroSciencesMay12014TimHassingerhasbeenplowingahead.Wereinagrowthmodeandwereworkingwithnewtechnologiesthatarepartofahighly-regulatedmarketHassingersaysaddingthatyoulearntonevertakeanythingforgranted.Thevalueofthetechnologiesinourpipelineiswhentheyareultimatelyregisteredandtheyreinthemarketplaceandwereabletosellthem.TheIndianapolis-basedcompanyjustreceivedapprovalfromtheU.S.EnvironmentalProtectionAgencyandtheDepartmentofAgricultureforitsEnlistWeedControlSystemsomethingthecompanyhasbeenwaitingonforfiveyears.WhilethisisamonumentalstepforwardforthecompanytheystillhavehurdlestoovercomesuchasgettingimportapprovalfromChinaandaddressingconcernsfromenvironmentalandactivistgroups.AtthispointintimeHassingersaystherisktoanyscience-basedorresearch-basedcompanyistheabilitytogetnewtechnologiesintothemarketplace.PlowingAheadDowAgroSciencesPresidentandCEOTimHassingershareshisperspectiveonrisk.JulieDeeringHassingerwhohasbeenwithDowsince1984attributespartofthecompanyssuccesstohavingitsresearchanddevelopmentdepartmentveryalignedwiththebusinessunitandmakingsurethattheyreallworkingtowardacommongoal.Hesaysoneofthecompanysstrengthsisitsabilitytogetmorefromless.Wethinkweareverygoodintheareaofcollaborationthatspecificallybenefitsourcustomershesays.Satisfyingourcustomersandunderstandingcustomerneedsisextremelyimportant.HassingerfirststartedforDowasasalestraineeinMichiganonthechemicalsideofthebusiness.SincethenhesheldnumerouspositionsfromsupplychainplanningspecialisttoproductmarketingmanagerandfromglobalbusinessleaderintheAmericastoglobalcommercialleaderforcropprotectionallofwhichgivehimabroadperspectivetodrawupon.WewanttoberecognizedasacompanythathasverygoodpeopleexcellenttechnologyandthatmeetscustomerneedsHassingersays.SWWewanttoberecognizedasacompanythathasverygoodpeopleexcellenttechnologyandthatmeetscustomerneeds.TimHassinger 81ofAmericansareonline.56ofthepopulationhasasmartphonewithwebsearchingcapabilities.70ofallresearchbeginsonlinewheninvestinginanewproductorservice.20ofglobalvideotrafccomesfromtheUnitedStates.YouTubeisthesecondmostusedsearchengine.Globallyover6billionhoursofvideoarewatchedeachmonthonline.90ofonlineshoppersclaimthatvideoishelpfulwhenmakingapurchasingdecision.ONLINEVIDEOSOCIALMEDIAFacebookhasmorethan1.28billionmonthlyusers.1in5pageviewsonlineintheU.S.occuronFacebook.Twitterhasover982millionregisteredusers.LinkedInhasover300millionusers.DESKTOPTABLETContactustodayforyourfreemarketinganalysis1-877-710-3222marketingissuesink.comseedworld.comadvertiseCONVEYYOURMESSAGETOTHEAMERICANSEEDINDUSTRYWHENYOUADVERTISEDIGITALLYWITHBANNERADVERTISINGE-NEWSLETTERSEMAILMARKETINGSPONSOREDCONTENTSOCIALMEDIAMARKETINGVIDEOOPPORTUNITIESWEBSITEMARKETINGANDDESIGNTARGETEDDIGITALDISPLAYMARKETINGCUSTOMDIGITALMARKETINGSTRATEGIES.COM 70SEEDWORLD.COMDECEMBER2014INNOVATIONSINPLANTbreedinginrecentyearshaveenabledcorntobetterwithstanddroughtandotherenvironmentalstressconditions.Ifnotfortheseadvancesthedroughtof2012hadithappened20yearsearliermighthavehadamuchlargerimpactonthenationscornsupplythanwasthecasetwoyearsago.Thedevelopmentofmoreandbetterstress-tolerantcornvarietiesisamongthefactorscontributingtoincreasedyieldgainsandoverallcornproductionintheUnitedStates.Butinayearsuchasthiswhendemandlagssupplyandabumpercropdragscornpricestotheirlowestlevelsinyearsfarmersfacedwithdecliningprofitsmightbequestioningcornsloftyposi-tionamongU.S.crops.HascornbecometoosuccessfulChrisHurtaPurdueUniversityExtensionagriculturaleconomistacknowledgesplantbreedingadvanceshaveboostedproductiv-itybutcautionsagainstpointingfingersathigher-yieldingvarietiesforsaggingprices.Increasedproductivityhesaysisjustoneofanumberofcontributingfactorsbehindthecurrentsupplysitua-tionwhichfollowsyearsofrapiddemandgrowthfirstspawnedbythepushforcorn-basedethanolinthepreviousdecade.IfyouhavemuchsurgeindemanditpushescornpricesveryhighHurtsays.Youshiftacreageintocornyouturntheplantbreed-erslooseandtheresalotofincen-tivetofindwhatevergeneticsyoucantogetthatlittlebitmoreyield.Supplyhasnowcaughtupwiththatdemandandseedtechnologyispartofwhathelped.HoweverHurtpointstonumer-ousotherfactorsthatcontributedtothesurgeincornproduction.Inadditiontovastincreasesinplantedcornacreageinputtechnologieshavebeenmoreintensivelyusedinaneffortinenhanceyieldandimprovedmanagementpracticessuchasirrigationhavegreatlyenhancedlandproductivity.Theresalsotheweathertoconsider.HurtsaysgoodgrowingCornConundrumCornowesmuchofitssuccesstoplantbreedingadvancesthathaveincreasedyieldsandproducedmoreandbetterstress-tolerantvarieties.ButwithcornpriceslowerthantheyvebeeninyearshowhaveproductivityincreasesplayedaroleinthecurrentsupplysituationMARKHALSALLAveteranjournalistMarkhasmorethantwodecadesofprintandbroadcastexperience.ToreadmorearticleswrittenbyMarkvisitSeedWorld.com.conditionshavealsohadahandinproductivityincreasesthisyear.Itwasntthegeneticsthatcausedustogofrom125bushelperacrecornin2012to175bushelperacrecornthisyearhesays.Alittlebitofthatwasincreasedproductiv-itybutmostofthatwasweather.Seedtechnologywasacontributorbutitsuredidntdoitall.OnewaytoslowdownthesupplyexpansionintheU.S.wouldbetohavefarmersplantlesscornandswitchtoothermoreprofitablecrops.Itremainstobeseenhowthisplaysoutnextyearbuttheresalsothequestionofwhatkindofimpactthecurrentcornsupplypricepicturemighthaveonfuturecornbreedingendeavors.TheansweraccordingtoMargaretSmithaCornellUniversityprofessorwhofocusesoncornbreedingisnotmuchatleastlongterm.Shesaysthatsbecauseprivateandpublicsectorbreedersoperateonamuchlongercyclethantheannualcroppingseason.InvestmentsinresearchpayoutonalongertimeframeSmithsays.Whatyouinvestinresearchthisyearisnotgoingtobeavarietynextyear.Itsgoingtobeavarietyfivesixsevenyearsfromnow.Theshort-termupsanddownsofthecornmarketImnotsuretheyhaveahugeaffectontheamountofinvestmentinresearchandbreedingintheprivatesector.STATSU.S.cornproductionisexpectedtoreach14.4billionbushelsthisyearup3percentfrom2013.USDANASS173.4bushelsperacreistheaveragecornyieldprojectedbyUSDAinitsNovemberreport.3.69istheDec.14cornfuturespriceasofNov.18. PONCHOVOTiVONOWAVAILABLEFORCORNCOTTONANDSOYBEANS.BayerCropScienceLP2TWAlexanderDriveResearchTriangleParkNC27709.Alwaysreadandfollowlabelinstructions.BayertheBayerCrossPonchoandVOTiVOareregisteredtrademarksofBayer.PonchoVOTiVOisnotregisteredinallstates.Foradditionalproductinformationcalltoll-free1-866-99-BAYER1-866-992-2937orvisitourwebsiteatwww.BayerCropScience.us.CR0812PONVOTA014V00R0Appliedonmorethan14millionacresofcornalreadyPonchoVOTiVOseedtreatmentfromBayerCropSciencehelpsfarmersachievehigherlevelsofproductionbyusingasystemicagentthathelpsprotectthewholeplantagainstinsectpests.PonchoVOTiVOalsousesabiologicalcomponentthatprotectsagainstnematodesduringearlydevelopmentleadingtohealthierstandsandlargeryields.Sogettreatedandgetgrowing.FormoreinformationcontactyourSeedDealerorBayerCropScienceRepresentativeorvisitponchovotivo.us.SUREWECOULDTELLYOUABOUTTHEPOSITIVEEFFECTSOFTREATINGYOURSEEDS.BUTITREALLYBOILSDOWNTOTWOWORDS 72SEEDWORLD.COMDECEMBER2014Serviceandcustomizationofhigh-qualityequipmentforeldresearchandtestinghavebeenhallmarksofHALDRUPfornearlyhalfacentury.Ourserviceteamassistsclientsfrommachinestart-uptomaintenanceandrepair.TodaywearepleasedtooerourclientsaserviceteambasedoutofNortheasternIndiana.HALDRUPmanufacturesalloftheequipmentyouneedtoachievethebestpossibleresultsforyoureldresearch.TheC-85oneofourlineof4dierentcombinesprovidesbothproductivityandthroughput.Thespaciousopencabingivestheoperatoraperfectviewoveroperatingelementsandtheeldanditisperfectlybuiltfortransportonregulartrucktrailers.LikeallofourequipmenttheC-85oersnumerouscustomizationoptionstomeetyourneeds.Visithaldrup.nettolearnmoreaboutourcompletelineofhigh-qualityeldresearchequipmentorvisitusattheASTACSS2014SeedExpo.GermanEngineeringforAmericanAgriculturePhone260-694-6996Fax260-694-6997haldrup.netVisitusattheASTACSS2014SeedExpoJodeEdwardsaresearchgeneticistwiththeU.S.DepartmentofAgriculturesAgriculturalResearchServicewhostudiesquantitativegeneticsandmaizebreedingbelievespublicresearcheffortsarentlikelytobeaffectedeitherduetothelengthofbreedingcycleswhichlastatleastfiveyears.InthepublicsectorIdontthinkthatanysortofannualfluctuationsinthesupplyandordemandbalanceisreallygoingtohavemuchimpactEdwardssays.Inbreedingyouhavetheseverylongcycletimesandgenerallybreedersaremostsuccessfulwhentheycanmaintainconsistentobjec-tivesoverprettylongtimeperiodsheadds.Fromthebeginningofthebreedingcycleuntiltheresanactualhybridinthemarketisstillafairlylengthyperiodoftimeandthatsonlyonebreedingcyclehesays.Reallysuccessfulhybridsaretheproductofseveralbreedingcycles.Itsalong-termproposition.Edwardsacknowledgesthatseedcompaniesnega-tivelyaffectedbyreductionsintheprofitabilityofcornfarmingmightbetemptedtoscalebackbreedingresearcheffortsintheshortterm.Plantbreedingisanexpensiveenterprise.Ifprofitsgodownintheseedindustryreducingresearchisanobvi-ouswaytoscalebackinvest-mentEdwardssays.Itsfairlysimplemaththatcompanieshavetocontinuetoproducequalityseedandhavetocontinuetodeliverthat.Onemightviewthoseasmorefixedcostswhiletheresearchmightbeviewedassomethingthatcouldtemporarilybescaledback.Hurtagreestheremightbelessofadollarincentiveforsomeoftheseedgeneticcompaniestomakemaybeaslargeaninvestmentinthenextfewyears.Anotherimportantconsid-erationforseedcompanieshesaysisthattheirend-userscornfarmersaregenerallyexperiencingcashpressurebecauseoflowcornpricesandwillbemoremindfuloftheirinputspendingnextyear.WhenyourcustomerhasreallystrongmarginsandhasalotofpositivecashflowitseasiertoextractsomeofthatifyoureasupplierofaninputlikeseedHurtsays.Itsharderwhenthemarginsofyourcustomerareverytight.Theresulthesaysisthatfarmerswillbeshoppersfortechnology.ItsnotthattheyllrejecttechnologyHurtsays.Butwhattheyllwantistheclearlinkthatiftheybuytechnol-ogythattechnologyhastobeprofitable.Smithsaysitremainstobeseenwhetherthelevelofprivatesectorinvestmentinplantbreedingresearchwillcontinueatthepaceoftherecentpast.Ifyoulookbackwardatthetrajectoryofyieldgainsincornbreedingitsbeenasteady1percentor1.5percentayearbuttheamountinvestedtoachievethatgainhasbeengoingupprettyregularlytooSmithadds.Thosegainsarecomingatahigherandhighercost.Seedcompanieshavehadtoincreasetheirinvestmenttogetthatextrayieldgainfarmershaveseenduringthepastdecade.WhethertheindustrysgoingtokeepinvestingmoreandmoretokeepyieldsgoinginthatsametrajectoryisareallygoodquestionSmithsays.Butitsunrelatedtotheshort-termfluctuationsinsupplyanddemandandgrainprices.SW OptimizedSortingAnalyzerInOneMachine800-284-5779312-738-3700salesseedburo.comRobustcompacttabletopdesignTwofullcolorcamerasSpecializedLEDproductandbackgroundlighngDesignedforconnuousoperaonorbatchprocessingDatacolleconandanalysisofindividualimages 74SEEDWORLD.COMDECEMBER2014INTERNATIONALAGRICULTURALDEVELOPMENTABountifulHarvestofTrainedPlantBreedersassociateprofessorofquantitativegeneticsandplantbreedingservesaseducationandtrainingleadfortheUSAIDSoybeanInnovationLaboratory.InthatrolesheleadsacollaborativeeffortwiththeUniversityofGhanatoestablishamastersdegreeprograminplantbreedingattheWestAfricanCentreforCropImprovement.Establishmentofthemastersprogramwillenableacompletepathwayfrombach-elorstomasterstodoctorateattheUniversityofGhana.ThedoctorateprogramwasestablishedthroughasimilarcollaborationwithCornellUniversity.AhighcaliberplantbreedingprograminGhanawillprovideapracticalopportunitytoaspiringdoctorate-levelplantbreedersfromAfrica.Fewermightfeeltheneedtoseekeducationonfarawaycontinents.Thisoptionwilllikelybemoreconvenientandlesscostlythusattractingmorestudentsintothefutureranksoftrainedplantbreeders.MightstudentsrecruitedfromandtrainedinAfricaalsobebettersuitedtoaddressAfrica-specificissuescomparedtothosehavinglesscontextualknowledgeofAfricanagricultureButMummsaysthattheestablishmentandopera-tionofqualityacademicprogramsisnotenough.Therapidpaceofnewandevolvingtechnologiesbombardpractitionersandposechallengestoplantbreedersastheystrivetokeepabreastoftechnologytoremainrelevantintheirfieldsandofvaluetotheiremployers.Inmoredevelopedregionsoftheworldplantbreedersgenerallyhaveaccesstocontinuingeducationoppor-tunitiesbutthisisnotnecessarilythecaseforpersonsworkinginthelessdevelopedregionssuchasAfrica.TothisendMummservesasdirectorofTheAfricanPlantBreedingAcademyacontinuingedu-cationprogramtargetingmastersanddoctoratescientistsacrossAfricawhichisaninitiativeoftheAfricanOrphanCropConsortiumandlargelyfundedbyMARSInc.ThecurriculumisdesignedtosharpenskillsofplantbreedersacrosstheAfricancontinentontheuseofnewtechnologiesandcurrentapproachestoimproveplantgeneticgainsandefficienciesleadingtoincreasedfoodsecurityandtopromoteinnovativeresearchofAfricanorphancrops.Throughthesecombinedeffortsmoreaspiringplantbreedershavetheopportunitytocontributetoachievingglobalfoodsecurityandservemankind.SWJOINTINITIATIVESbetweenindustryandacademiahaverevitalizedplantbreedertrainingandpreparatoryprogramsandinitialeffortsarebeginningtopayoff.Greaternumbersoftalentedyoungmenandwomenareenteringtheseedindustryashighly-trainedandwell-preparedplantbreeders.Theirlifetimecontribu-tionstotheseedindustryandsocietywillpositivelyaffectmanyregionsaroundtheglobeinacumulativemanner.Thiswillbeevidencedindividuallyandcollec-tivelyduringthenext30to40years.WherehasthisnewcropofplantbreederscomefromWherewilltheyworkHowmighttheycontrib-utetointernationaldevelopmentFourgraduatesfromtheIllinoisPlantBreedingCenterhelptellthestory.AfterearninghisPh.D.XiaochunSunacceptedapositionwithDowAgroSciencesasaquantitativegeneticistandprovidessupporttobreedersglobally.MauricioTeresawaaBrazilianobtainedamastersinsoybeanbreedingin2012.Hisfamily-ownedseedcom-panySemilaGeneticaEMelhoramentoLTDAwaspur-chasedbyKWS.TeresawareturnedtoBraziltoworkintheseedindustry.Aftergraduatingin2013WesleyBarberaU.S.nativemovedtoBraziltoworkasacornbreederforDuPontPioneer.AdditionallySarahPottsfirstearnedamastersinapplebreedingandthenherPh.D.inmaizegeneticsin2014.TodaysheworksforDowAgroSciencesasacornbreederinMinnesota.TheIllinoisPlantBreedingCenterwasestablishedin2008tohelpmeetindustrydemandforwell-trainedplantbreeders.Duringthe201213academicyeartheprogramboasted67graduatestudentsmakingitoneofthelargesteducationalinstitutionsforplantbreed-ersintheUnitedStates.Duringthatyear45percentofstudentswereinternationalandnearly40percentwerewomen.TheaverageGPAofincomingstudentsexceeded3.6.TheIllinoisPlantBreedingCenterwasenabledthroughpartnershipswithseedcompaniesincludingMonsantoDuPontPioneerandDowAgroSciencesaswellasindividualsthatgenerouslycontributedfundingforstudentfellowshipsandscholarships.BuildinguponsuccessesrealizedbytheIllinoisPlantBreedingCenterformerdirectorandprogramfounderRitaMummworkstoenhanceglobalplantbreedercapacity.MummaUniversityofIllinoisEmeritaDENNISTHOMPSONisdedicatedtodeliveringsolutionsandempoweringpeopleandorganiza-tionstosolvecomplexproblemsrelatedtointernationalagricul-turaldevelopmentandglobalfoodsecurity.HiscareerexperienceandinternationalcredentialsincludeExtensioneduca-tionagronomyandadministration. KWSandme.Thatshighyield.Thosewhoinvestintopqualityseedcanrestassuredwiththepromiseofagoodyield.FarmersknowKWSseedwillperformbecausewevebeentheseedspecialistforsugarbeetcorncerealsandrapeseedforalmost160years.Thatswhyitcomesasnosurprisefarmersconsiderorangethecolorofsuccess.Findoutmoreatwww.kws.com 76SEEDWORLD.COMDECEMBER2014THANKSTOAtechnologythatsbecomeincreasinglypopularwithintheseedindustrygrowersareabletopreciselycontrollightcre-atingconditionsthataremostconducivetogrowingplantsrangingfromsoybeanstopetuniasandpoinsettias.LEDlightingtechnologyhastakenoffintheseedandhorticulturalindustries.TheTexas-basedLEDlightingmanufacturerIllumitexrecentlyannounceditsreloca-tiontonewexpandedhead-quartersamovethatmorethandoublesthecompanysspace.Thecompanysrapidgrowthnecessitatedthemovetothenew25000-square-footplantwhichincludes17000squarefeetofmanu-facturingspace.SuchdevelopmentswithintheLEDindustryareinpartduetogrowerslikeMattRuibaldiscoveringthebenefitsofthistechnology.ItgivesmeanadvantageovermycompetitorssaysRuibalRuibalsPlantsofTexasvicepresidentofgrowingoperations.IcanuseitinmyadvertisingthatwereusingthisnewtechnologytogrowpetuniasfortheDallasmarket.Comprisedofnearly130greenhousescoveringnearly30acresRuibalsPlantsofTexasgrowshigh-qualitybeddingplants.RuibalfirststartedusingLEDlightingtechnologymanufacturedbyPhilipsLightingthreeyearsagotoaidintheproductionofpetunias.Ruibalshasbeenincreas-inglyreceivingrequestsforfloweringbeddingplantsasearlyasMarchaccordingtoacasestudybyPhilips.Normallyittakes10weeksforpetuniasstartedinJanuarytoflower.InAugustwhendaylengthsarelongerRuibalsisabletoflowerpetuniasinjustthreeweeks.Ineededapetuniatobloominmid-FebruaryRuibalsays.Apetuniaisadaylength-sensitiveplantandIneededtomimicalongdaytogetittobloomearly.SheddingLightonLEDTechnologyBeingabletocontroltheentirespectrumoflightbringsinnumerablebenefitstotheseedindustry.MarcZienkiewiczLEDlightingisusedtogrowcottoninCalifornia.AsPhilipsnotesinthecasestudyRuibalsetupgreenhousetrialsthatincludedthreedifferentPhilipsGreenPowerLEDfloweringlampsdeepredwhitefar-reddeepredwhiteandfar-redcompactfluorescentlampsandnaturaldaylength.Thefar-redLEDswereusedincombinationwiththecom-pactfluorescentlamps.Allofthelampswereusedeverydayforsevenweeksstartingfromtimeoftrans-plant.Thelampswereturnedonatmidnightandoffat7a.m.About250flatsofpetu-niasweregrownundereachMelanieYeltondirectorofresearchforLumiGrowpartnerswithindustryandacademicstakeholderstorealizethepotentialofspectralscience.PHOTOSLUMIGROW. GrowwithSensientColorsSensientColorsisaleadingglobalmanufacturerandsupplierofdyespigmentsandpolymersforseedcoatingsolutions.TherobustpalletofcolorantsofferedbySensientColorscomplieswiththeinertingredientregulationsforseedcoatingsrequiredbyEPAregulation40CFR180doesnotcontainAPEandisGMO-free.DiscoverhowSensientsseedcoatingcolorantscandifferentiateyourseedflowappearanceandperformance. 78SEEDWORLD.COMDECEMBER2014lightsetup.AllofthepetuniaswerefromtheDreamseriesandincludedthevarietiesMidnightPinkWhiteandMixture.ThedeepredwhiteLEDfloweringlampswerethemosteffective.PetuniasunderthefullspectrumLEDlampswithdeepredwhitefar-redLEDsandthecombinationfar-redLEDandcompactfluo-rescentlampsfloweredaboutfivedaysearlieraccordingtoPhilips.Thedeepredwhitespec-trumgivesus10to12daysonaveragequickerbloominginJanuaryandFebruaryRuibalsays.Wecannowproduce20to25percentmorepetu-niasthanwewouldnormallygrow.IcansellabloomingpetuniaearliersoIcangetanothercycleinearlyseason.GreaterControlLEDlightingisntnewbutitsapplicationisbecomingmorecommonintheseedindustryasgrowersdiscoveritsbenefits.JimmyByrtusresearchandtrialsmanagerfortheCalifornia-basedhorticulturallightingfirmLumiGrowsaysthetechnologyallowsgrowerstocontrollightingconditionslikeneverbefore.Beforewithtraditionallightingallyoureallyhadthepowertodowasturnitonandturnitoffhesays.Nowwegiveyoucompletecontrol.Notonlycanyouturnitonbutyoucanturnitonandmanipulateitanywayyouwanttoinwaysyoucouldntbeforeandreallydigintothespectralscienceofwhatmakesaplanttick.LumiGrowhaspartneredwithseedindustrystakeholderslikeBayerCropScienceBASFDowAgroSciencesandtheU.S.DepartmentofAgricultureamongotherstoshowhowLEDlightingallowsgrowerstocontroltheentirespectrumoflighttoachieveresultstheycouldntbeforegrowingeverythingfromsoybeanstobeddingplants.Whengrowingplantshumanshavebeenabletomanipu-latefertilizerandpesticidesByrtussays.Throughgeneticswevebeenabletomanipulatevirtuallyeverythingexceptforlight.ThedifferencewithLEDlightisyoucanactuallymanipu-latethespectrumofthelightsoyoucangivetheplantmoreredormorebluethingsofthatnature.ByitsverynatureLEDlightingalsoemitsfarlessheatthantraditionallightsourceswhichrepresentsanotherbenefitforgrowersproducingheat-sensitiveplantssuchaspoinsettias.EnergySavingsSyngentagrowspoinsettiasatitsKenyaCuttingsfacilityinKenyaAfrica.Syngentaisoneofthetopthreepoinsettiapro-ducersresponsibleforaround20percentofpoinsettiassoldin14hoursistheminimumdaylengthSyngentausestomakesureallpoinsettiacuttingsareofexcellentquality.96isthetotalenergycostreductionSyngentasawwiththeIllumitexLEDgrowlightscomparedtotheincandescentsystem.10-12daysquickerbloominginJanuaryandFebruarywiththedeepredwhiteLEDspectrum.5.32istheaveragecosttoreplaceanincandescentlamp.Syngentaisresponsibleforsupplying20percentofthepoinsettiastotheEuropeanandU.S.market. DECEMBER2014SEEDWORLD.COM79BuhlerSortexInc.T209.983.8400sortexsalesbuhlergroup.comwww.buhlergroup.comSuperiordetectionformaximumyield.TheSORTEXAMultiVisionensuresultimatequalityandyieldforagriculturalseedsincludingfieldcropsvegetableseedslawnseedsandmanyothers.UtilizingitsadvancedMultiVisioninspectionsystemandbroadbandLEDilluminationthesorterisexceptionalintheremovalofcontaminantsandforeignmaterialssuchasdiscoloredbrokensplitspotdefectsandmud-stainedproductbirdexcretaglassstonesandotherseeds.Theadvancedinspectionsystemcanevendetectthemostchallengingapplicationssuchasreductionofmycotoxinsoblongsoybeansdentcornfromsweetcornandrefuge-in-a-bagcornseparation.CleanSeed.ProductiveSeed.EuropeandtheUnitedStates.ThecompanypartneredwiththeTexas-basedIllumitextooutfitthefacilitywithLEDlampstohelpSyngentasaveonenergycosts.Traditionallyincandes-centorfluorescentlightingwithalowintensityhasbeenusedtosupplytherequiredlightneededtogrowpoin-settiasIllumitexnotes.Howeveronlyafractionofthetotallightspectrumemit-tedbyincandescentlampsisrequiredwhichresultsinaninefficientuseofenergyandover-useofcapitalequipment.AccordingtoJosefFischerSyngentaglobalassetmanagerlawnandgardenSyngentasgoalwithitspoin-settiasistocontrolthetimeoffloweringbecauseotherwisethematurepoinsettiaswouldbetoosmall.ThereforeweuseLEDtoincreasethedaylengthtoabout14hoursmini-5.32or118.50perbayeachyear.BycomparisontheinstalledLEDlightshadnomaintenancerequirementsduringthetrial.ThesizeofyouroperationandthescaleoftheprojectwilldetermineyourreturnoninvestmentbutgenerallyitsaperiodofonetothreeyearstopayforitselfByrtusofLumiGrownotes.Thelightscanalsoberecycledintheelectronicwasterecyclingstream.Withtraditionallightingyouhadtotakespe-cialcaretodisposeofthoselightscorrectly.LEDbulbsalsolastlongerthantraditionalbulbs.IworkedforalargeseedcompanyandinourresearchgreenhouseswegenerallychangedourlightseverysixmonthsByrtussays.Thataddstoyourcosts.LumiGrowguaranteesitsLEDbulbsforfiveyears.ByrtusaddsthatLEDlight-ingwillonlybecomemorepopularasitsbenefitsarerealized.MelanieYeltondirec-torofresearchforLumiGrowagrees.Itsabravenewworldoutthere.TherearesomanyexperimentsthathaventbeendoneYeltonsays.Wererightatthebeginningofthisscienceandwerejuststartingtounderstandhowpowerfulitsgoingtobe.SWmuminordertomakesureallcuttingsareofexcellentqual-ityFischersays.AtSyngentasKenyafacil-itythecompanysawatotalenergycostreductionof96percentascomparedtotheincandescentsystemreplacedbytheIllumitexLEDgrowlights.MaintenancecoststooweregreatlyreducedIllumitexnotes.TotalcosttoreplaceanincandescentlampaveragedWererightatthebeginningofthisscienceandwerejuststartingtounderstandhowpowerfulitsgoingtobe.MelanieYelton ThroughoutthefoodsupplychaincompaniesfocuseffortsonsustainabilityandscienceJulieDeering80SEEDWORLD.COMDECEMBER2014HOWDOESANINDIVIDUALwithanelectri-calengineeringdegreeandafocusonaeronauticsbecometheCEOofMcDonaldsItsaquestionDonThompsongetsaskedfrequently.AftergraduatingfromPurdueUniversityMcDonaldscalledandaskedhimtointerviewinSt.Louis.ThompsonsaysheassumeditwasMcDonnellDouglasarenownedengineeringfirmandcouldnthavebeenmoreexcited.WhenhereturnedhomefromtheinterviewandtoldhiswifeitwastheburgerandfriesMcDonaldshewasntsurebutdecidedtogiveitashot.Nowmorethan20yearslaterandafterturningtheSanFranciscoregiononeoftheworstperformingareasintheU.S.intotheNo.2regionhesmadeittothetopspot.BeingraisedinIndianaThompsonissensitivetotheneedsofagricultureandconsumerdemands.Itsadelicatebalancingacthesays.Withmorethan35000restaurantsgloballyMcDonaldsemploys1.8millionpeopleandoftentimesitstheirfirstjob.WehaveavestedinterestinagricultureandfarmersThompsonsays.WithoutfarmersthereisnoMcDonalds.ThisGOLDENOPPORTUNITIESpartnershipisimportantwesourcefoodfromIndianaIllinoisandapplesfromWashington.SowhatdoconsumerswantTheywantgoodfoodinacleanfriendlyplaceThompsonsaysexplainingthatheandhisteamareworkingtocreatewin-winrelationships.AsCEOThompsonacknowledgesthatwhileitsaprivilegetoserveasthevoiceforMcDonaldsitsalsoarespon-sibility.WhatwedoandsaycouldhurtfarmersThompsonsays.Itsourjobtolistentoalotofpeople.Therearenaturaltensionsamongmembersofthefoodchain.OurNo.1responsibilityistolistentoourcustomers.Customersneedswillalwaysdriveourbusiness.HesaysMcDonaldsisfocusingonthreeconsumertrendstranspar-encyfoodqualityandsustainability.1300gallonsofwateristheaverageusedperdayforatraditionalfreestandingMcDonalds.37percentlesswaterisusedforirrigatingU.S.corntodaythanin1987.41percentistheincreaseintheproductivityofU.S.cornfrom1987. DECEMBER2014SEEDWORLD.COM81Consumerswanttoknowwheretheirfoodcomesfromandwhatsinithesays.Technologyhaschangedthenotionoftransparencyandweareusingsocialmediaandvideostoputafacewiththeproductsweserve.Thompsonsayswhenitcomestofoodqualityhecanneversayenough.Thisincludesanimalhealthandwelfareandhowproductsaremadeheexplainsnotingthattheaveragepersonisthreetofourgenerationsremovedfromagri-culture.Asthepopulationhasincreasedandresourcesarestrainedsustainabil-ityhasbecomeincreasinglyimportant.Sustainabilityisabigwordhesays.Thelandwehavetodayhastobeusedmoreeffectivelyitsaboutethicsenvi-ronmentandeconomics.ThompsonsteamatMcDonaldsisworkingwithfarmersindustrygroupsandnon-governmentalorganizationstodefinesustainabilityandsetproductionparameters.SomepeoplewantustogetthereinoneyearThompsonsays.Wearethereatthegatetosaynowecant.Wehavetobringfarmerstothetableandwehavetorelyonscience.Thompsonknowsthecompanyisinthespotlight.IfwemakechangesatMcDonaldsweknowthatsometimestheworldchangeswithushesays.WhileThompsonandMcDonaldsareneartheendofthefoodsupplychaininhandingoffthefinalproducttocon-sumersseedcompaniesareattheverybeginningandtheresalotthathap-pensinbetween.FromtheBeginningButonethingisclearfromstarttofinishindustryandallthosethattouchagriculturearefocusedonsustainabil-ityandthescience.MonsantoSyngentaBayerCropScienceDuPontPioneerandBASFallhavesustainabilityefforts.ForexampleBayersWinterCerealsSustainabilityinActioninitiativeisajointresearchandeducationinitia-tivedevelopedbyBayerandDucksUnlimitedthatpromotesimprovingagriculturalproductivitywhilemain-taininghabitatforwildlifebyincreas-ingwheatacresinthePrairiePotholeRegionofNorthAmerica.Aspartofthiseffortthecompanyisworkingwithregionaluniversitiestodevelopnewwinterwheatvarie-tiesandresearchbestmanagementpractices.Itsalsoprovidingregionalagronomiststohelpproducersthroughtechnicalassistanceresearchdemonstrationplotsfieldtoursandeducationalmaterialsinadditiontoresearchingwaterfowlnestingsuccessinwinterwheat.Syngentaamajorsupplierofveg-etableseedsiscommittedtosustain-abilitythroughitsGoodGrowthPlan.Theplanfocusesonsixcommitmentsmakecropsmoreefficientrescuemorefarmlandhelpbiodiversityflour-ishempowersmallholdershelppeoplestaysafeandlookaftereveryworker.Sotheresthebunandtomatotogowiththesustainablebeefpatty.Everyonefromseedcompaniestofarmerstorestaurantsareworkingtoproducemorefoodfromfewerresourcesandusingsciencetotrans-formtheseloftygoalsintoreality.SWSustainabilityisabigword.Thelandwehavetodayhastobeusedmoreeffectivelyitsaboutethicsenvironmentandeconomics.DonThompsonMcDonaldsCEODonThompsontalksabouttheimportanceofsustainabilityandscienceinagriculturetoday.PHOTOTOMCAMPBELLPURDUEUNIVERSITY. 82SEEDWORLD.COMDECEMBER2014INTHEPASTfewyearsTheInternationalUnionfortheProtectionofNewVarietiesofPlantsUPOVinGenevahasdevelopedseveraldata-basesincludingtheGENIEPLUTOandUPOVLexthatprovideplantbreedersandtheseedindustryintheinterna-tionalcommunitywithinvaluableinfor-mationattheirfingertips.Whileallthreedatabasesarerela-tivelynewhavinglaunchedsince2010theycontinuetoevolvetobettermeetuserneeds.Overallthedatabaseshavereceivedpositivefeedback.Belowyoulllearnalittlebitaboutthefunctionalityofeachdatabasetheinformationpro-videdanduserexperience.GENIETheGENIEdatabaseprovidesinforma-tiononGENeraandspecIEshenceGENIEinrelationtoprotectionofferedbymembersoftheUnionexperienceandcooperationintheexaminationKnowledgeisPowerMARCELBRUINSFormersecretary-generaloftheInternationalSeedFederationMarcelisstayingclosetotheseedindustryandprovidingSeedWorldwithnewsandinformationfromothercontinents.UPOVSdatabasesofferawealthofinformationfortheseedsector.ofdistinctnessuniformityandstabil-ityDUStestingandtheexistenceofUPOVTestGuidelines.InadditiontheGENIEdatabaseistherepositoryoftheUPOVcodesandprovidesinformationconcerningalternativebotanicalandcommonnames.PeterButtonvicesecretary-generalofUPOVexplainsthatcooperationwithregardtoDUStestingisanimpor-tantbenefitoftheUPOVsystem.TheGENIEdatabaseprovidesinformationonapproximately3300generaorspeciesforwhichmembersoftheUnionhaveindicatedtheirpracticalexperienceinDUStesting.Inadditiontherearealmost2000generaorspeciesforwhichinformationisprovidedonagreementsbetweenmembersoftheUnionforcooperationintheexaminationofDUS.TheGENIEdatabaseisaveryimpor-tantinstrumentforthePBROSwitzerlandandtheselectionofaDUStestingloca-tionforanewvarietysaysManuela DestonerColorSorterGravitySeparatorPrecisionSizerFLOWABILITY.PLANTABILITY.PROFITABILITY.SeeusattheASTACSS2014SeedExpobooth640tolearnabouttheAutomatedFluidizedBedDryerandothermachinesfromourprocessingline.OLIVERSFLUIDIZEDBEDDRYERFBDbooststreatmentperformanceandrestorescapacitythroughputslowedbystickytreatmenttackinessandbridging.InonequickcontinuousprocesstheFBDdriesandseparatesseedtreatedwitheventhemostaggressiveactiveingredientspolymersandcolorants.UsingaprecisecombinationoftunedairowagitationandtilttheOliverFBDdriesandcurestreatmentcoatingimprovingbothowabilityandplantability.Createmoreconsistentcoverageforbetterperformanceandoptimalappearanceinthebag.Forover80yearsOliverhasbeenimprovingtheprocessesthatoptimizeyourproduct.OurproductlineprovidesahighvalueofprocessingsolutionswithsomeofthemostinnovativeequipmentincludingourGravitySeparatorsDestonersPrecisionSizersColorSortersandFluidizedBedDryers.Allarecoveredbythelongestwarrantyintheindustry.ForfurtherdetailscontactyourOliverrepresentativeorvisitolivermanufacturing.comOliverDVX512AutomatedFluidizedBedDryer BrandheadoftheSwissPlantBreedersRightsPBRoffice.ForexampleGENIEcanserveasatoolforfindingasuitabletestingstationwithasimilarclimate.ThatisanimportantmatterbecauseSwitzerlanddoesnttestanyvarieties.WithGENIEwehaveanoverviewofthecooperationinDUSexaminationbetweentheUPOVmembers.InadditiontheGENIEdatabaseishelpfulincheckingUPOVcodesordown-loadingtestguidelinesforaPBRapplication.PLUTOAseconddatabaseforindustryisthePLUTOdata-basewhichstandsforPLantvarietiesintheUPOVsystemTheOmnibus.ThedataissuppliedbythecompetentauthoritiesofUPOVmembersandbytheOrganisationforEconomicCo-operationandDevelopmentOECD.Asignificantpartoftheinfor-mationrelatestoplantbreedersrightsplantpatentsandtonationallistings.Datafrommorethan600000documentsisavailableintheUPOVsearchsystem.AkeypartofthePLUTOdatabaseistoprovideinforma-tiononvarietydenominationsandadenominationsearchtab.AlsoYohannBagotcontrolleratSICASOVaFrenchorganizationthatcollectsroyaltiesforbreed-ersofdifferentcountriesispositiveaboutPLUTO.WeusethePLUTOdatabasetocontrolbreedersandco-breedersrightsownerskindofprotectionandduration.PLUTOispracticalcompleteandquicktouseaccordingtoBagot.SICASOValsocontrolsseedcompaniesandusestheinformationinPLUTOforthiswork.Bagothasonepointforimprovementtohaveofflineaccesstothedatabaseortheabilitytodownloadmorethan2000datasetspersession.Sometimeswithonthespotcontrolsheneedstohaveaccesstomorethan2000data-points.TherequesthasbeenforwardedtoUPOV.JeanMaisondeputyheadofthetechnicalunitoftheCommunityPlantVarietyOfficeinAngersFrancealsousestheUPOVdatabases.HementionsthatwhenitwasdevelopeditsinternalproceduresintheearlydaysoftheOfficetheCPVOhadtocreateanefficientsystemtoanalyzevarietydenominations.TheUPOVROManancestorofPLUTOwasaveryprecioussourceofinformation.TakingintoaccounttheneedtoconsideradditionalinformationnotincludedintheUPOVROMsuchasdatafromEUnonUPOVMemberStatesorcommercialregistersandtheneedtocreateasearchtooltotestdenominationsforsimilaritytheOfficedecidedtodevelopitsowndatabase.Oneofthebiggestchal-lengesindevelopingadatabaseistokeepituptodate.Possibilitiestofindsynergieswereidentifiedinthisrespectandamemorandumofunderstandingwassignedin2005wherebyUPOVandCPVOagreedtocol-lectrespectivelynon-EUandEUdatafromtheirrespectiveMemberStatesandexchangethemregu-larly.Theexchangehasbeenoperationalfor10yearsnowanditcanbesaidthatPLUTOandtheCPVOVarietyFinderarecloselyinterrelated.UPOVLEXAndlastbutnotleastisUPOVLexasearchabledatabasecontainingthelegislationofUnionmembersthathavebeennoti-fiedinaccordancewiththeUPOVConventiontheUPOVConventionnotificationsconcerningindividualmembersoftheUnione.g.acces-sionsratificationsnotificationsongeneraandspeciesandthetextoftheUPOVConventionanditsActs.Formoreinformationvisitwww.upov.intupovlexen.ContinuousImprovementsCurrenteffortsfocusonimprovingthesearchabilityofthesedata-basestotestvarietydenomina-tionsforsimilarity.ButtonexplainsthatthedatabasesareallrelativelyrecentdevelopmentsinUPOV.PLUTOandUPOVLexwerelaunchedin2011andGENIEwasmadepubliclyavailablein2010.Howeverinadditiontocontinu-ouslyincreasingthedataincluded84SEEDWORLD.COMDECEMBER201416545SESSIONS8913USERS84306PAGEVIEWS48NEWVISITORS52RETURNINGVISITORSVISITSTOTHEGENIEDATABASEONTHEUPOVWEBSITEIN2013WeusethePLUTOdatabasetocontrolbreedersandco-breedersrights.PLUTOispracticalcompleteandquicktouse.YohannBagot HelpingYouCreateBetterScienceTouchTurnheretofndouthowE 86SEEDWORLD.COMDECEMBER2014ineachdatabasetherehavebeenimprovementstothedatabasessincetheirlaunch.In2013thefollowingimprovementswereintroducedforPLUTOPageforsearchingvarietydenomi-nations.Optionstosavesearchsettings.IntroductionofarrangementsfortheinclusionofdataintheoriginalalphabetinadditiontothedatabeingprovidedinRomanalphabet.Introductionofthepossibilityforcontributorstotheplantvarietydatabasetoprovideinformationondatesonwhichavarietywascom-mercializedforthefirsttimeintheterritoryofapplicationandotherterritories.Forthefuturefurtherimprove-mentsareplanned.InrelationtoPLUTOaworkinggrouphasbeenestablishedtodevelopproposalsforaUPOVdenomina-tionsimilaritysearchtool.Thereisalsoanon-goingprogramtoincreasethefrequencyandcompletenessofdatapro-videdbyUPOVmemberssaysButton.MaisonaddsSpeciesnamesareacornerstoneforaplantvarietydatabase.WhenUPOVcreateditsGENIEdatabasetheCPVOimmediatelyreliedonittodealwiththeissueofsynonymsinbotanyandtheharmonizationofspeciesnames.TheCPVOVarietyFinderworksonthebasisofUPOVcodesandwhenitreceivestheapplicationforaspeciesforwhichtherewerenoapplicationssofartheCPVOconsultsGENIEtostandardizethespeciescodeoraskstheUPOVofficetocreateanewone.ForthepurposeofEUprocedurestheCPVOasksUPOVforthecreationofmorethan100codeseveryyearandisproposingthedevelopmentofamoreinformativeUPOVcode.Itisalwaysgoodtoknowiftheprod-uctsyoureleaseinthiscasethedata-basesarebeingusedandbywhom.TothatendUPOVtracksthevisitstothedatabasesandtheseshowthatallthreedatabaseshavehighnumbersofpageviews.Around12000usershaveregisteredthemselvestohaveaccesstothesedatabases.GENIEhoversaround85000pageviewsperyear.UPOVLEXSPAGEVIEWSARERELATIVELYSTEADYATAROUND90000PERYEAR.GENIEHOVERSAROUND85000PAGEVIEWSPERYEAR.PLUTOHAD70000PAGEVIEWSIN2013.PLUTOhad70000pageviewsin2013.UPOVLexspageviewsarerelativelysteadyataround90000peryear.AllthreedatabasesseethelargebulkoftheusersgototheEnglishversionandmuchlowerpercentagesofusersgotoeithertheSpanishFrenchorGermanversions.Interestingfactthenumbersofvisi-torsfromFrancearethehighestforalldatabasesfollowedbycountriessuchasSwitzerlandtheUnitedStatesandTheNetherlands.SWWhenUPOVcreateditsGENIEdatabasetheCPVOimmediatelyreliedonittodealwiththeissueofsynonymsinbotanyandtheharmonizationofspeciesnames.JeanMaison PercivalScientifcsRedesignedIntellusUltraControllerAfter15yearsofdesigningtheindustrysbestcontrollerplatformforesearchchambersweveaddedthefeaturesyourequestedtodeliverthenewIntellusUltra-themostadvancedcontrollerintheindustry.Putthepowerogreaterchambercontrolinyourhands.Visitpercival-scientifc.comoracompletelistoallnewIntellusUltraoptionsandupgradeswww.percival-scientifc.com1-888-695-2743HelpingYouCreateBetterScienceUpgradetoAndroid-basedTechnologyNowmoreoptionsforgreaterresearchchambercontrol 88SEEDWORLD.COMDECEMBER2014AFTERLENGTHYPERIODSofdroughtthispastsummerandfallsawabove-averagerainfallacrosstheUnitedStatesespeciallyinthecoastalNorthwestpartsoftheNortheastandmuchoftheMidwestandSouth.HeavyrainsinearlysummerandlatefallhelpedalleviatedroughtinbreadbasketstatessuchasKansasNebraskaandOklahoma.Butmorerainisnotalwayswelcome.Thatsespeciallytrueforcultivatorsoflate-seasonwheatandothercerealcrops.Moisturecancausepre-harvestsproutingorearlygerminationofwheatwithinthegrainhead.Theprocesscauses1billioninannualcroplossesaccordingtoanestimatefromKansasStateUniversityplantgeneticistBikramGill.Controllingseedgerminationcouldhelpstemthoselossesbutthisisamajorchallenge.Sproutingandfloweringaretwoofthemostcomplicatedprocessesplantswillundertakeandplantbiologistsarestilltryingtounderstandhowtheywork.WheatgrainsandmanyvegetableseedsdonthavenaturaldormancysaysHiroNonogakiaseedbiologistatOregonStateUniversity.Overthecourseofdomesticationwepickedwhat-everwegerminatedsoweselectedakindofsuper-germinator.Headdsthiscanbeapositivethingeasily-germinatingseedsaregoodstartermaterialforagriculture.Butthatsnotthecaseforcerealssuchaswheatsorghumbarleyandrice.Fortunatelythesametechniquesforenhancinggerminationcanalsobeusedtosuppressit.Nonogakiistryingtounderstandhowtodothatbystudyingandgeneticallyregulatingthehor-monesthatgovernseedgermination.ResearchinhisIntegrativeSeedBiologyLabfundedbytheNationalScienceFoundationcouldhelpbiologistsandgrowersharvestgrainsatjusttherighttimeusingtheplantsownnaturalcues.Thiscouldleadtocropsthatstaydormantlongersotheycanbeharvestedbeforetherainsawakenthem.TurningOntheOffSwitchTwokeyhormonesareinvolvedinaseedscycleofdormancyandgerminationAbscisicacidalsocalledABAandgibberellin.Abscisicacidinhibitsgrowthwhilegib-berellinstimulatesit.IntermsofgerminationgibberellinisthegoodguyandABAisabadguyaninhibitorofgermi-nationNonogakisays.Butforpreventionofpre-harvestsproutingthebadguyisthehero.In2011NonogakiandhiscolleaguespublishedresearchdemonstratinganovelgeneswitchsystemthatcouldactivateABAandinducedormancyinthemodelplantArabidopsisthaliana.Theteamfoundthatchangingasinglegenethatcodesthemetabo-lismofABAwasenoughtoincreasedormancy.Itwasacrucialfindingbecauseitmeantseedgermi-nationcouldbeeitherpro-motedorsuppressedusinggenetictechnology.ThateffortrequiredtheuseofachemicalcalledIntrepid2FanEnvironmentalProtectionAgency-approvedinsecticidewhichactedasatriggerforthegeneswitch.Buttheresearchersthoughtitwouldbeimpracticaltosprayvastquantitiesoftheinsecti-cideonmassiveproductionfieldsNonogakisays.SothisyearhepublishedanupdateAhormone-cascadesystemthatrequiresnoexogenouschemicalsyetalsotriggerslargequantitiesofABA.NonogakifoundhecouldenhanceapositivefeedbackloopintheseedproducingABAastheseedbeginstomatureamplifiestheproduc-tionofevenmoreABA.HigherlevelsofABAinducedor-mancynaturallyheexplains.Wecallitaspontaneousseeddormancysystemhesays.Wedonthavetoaddachemicalanymore.Todoitheusedtheplantsowninternalsignalingsystem.Downstreamgenesareactivatedbythepresenceofhormonesswitchingonoroffashormonelevelschangethroughouttheseeddevelop-mentprocess.GOINGHORMONALResearchersstudyhowhormonescanbeusedtocontrolseeddormancyandgerminationsavingmillionsofdollarsofcroplosseachyear.RebeccaBoyleOurcurrentplansaretocreatespontaneousdormancyinthefieldwhichdoesntrequirechemicals.Thenwhenweneedtorecovergerminationwecanuseageneswitchtotriggerapositivechange.HiroNonogakiIntheearlystagesofseedgrowththeembryonicplantcreatestherootsoffutureplantorgansincludingrootsandleaves.Dormancyusuallysetsintowardtheendbeforetheseedbeginstodryout.InNonogakisnewapproachtheteamfocusedonaseed-specificgenepro-moterregionthatgetsturnedonatthismaturationstage. 90SEEDWORLD.COMDECEMBER2014Theyintroducedthepromo-torgeneusingagrobacteriumaspeciesofbacteriathatsacommontoolinbiotechnol-ogy.ThegenecausesanABAcascadekickinginjustastheplantisbeginningtoproduceABAonitsown.ItsoundsparadoxicalbuttheABA-producinggeneisregulatedbytheproductionofABA.WhenABAisproducedABAstimulatesthispromotortellingitweneedmoreABA.WhenmoreABAisproducedthisgeneisturnedonagain.ItskindofanendlesscycleofbeingamplifiedNonogakiexplains.Welearnedthismechanismfromseedssowearetryingtotakeadvantageofdiscoveriesfromseedbiol-ogytochangethebehaviorofseeds.Itsalwaysthebestoptiontolearnfromnature.Naturehasalonghistoryandithasalotofinterestingmechanisms.InNonogakismostrecentworktheseedsarealsomarkedwithgreenfluorescentproteinswhichenablesthemtobesortedeasily.TheapproachisusefulforgrainsbecausegrowerswanttoharvestthosestarchyseedsforflourandotherusesNonogakisays.Theseedsareinatotallydormantstatesotheywontgerminateeveniftheresplentyofwaterandtheseedsareattherighttemperature.Butbytweakingwhichgene-promoterregionistargetedNonogakiisconfidentthesameprocesscouldworktheoppositewaytopromotegermination.Healsobelievestheoriginalapproachusingachemicallyinducedgeneswitchratherthanagenepromoterwouldalsowork.Whilesprayingafieldmightbeimpracticalitsafeasibleoptionforseedcompaniesthatalreadyusewettreatmentstoenhancetheirseedsinware-housesNonogakisuggests.Ourcurrentplansaretocreatespontaneousdormancyinthefieldwhichdoesntrequirechemicals.Thenwhenweneedtorecovergermina-tionwecanuseageneswitchtotriggerapositivechangehesays.Wereallythinkweneedbothapproachesasuppressionandrecoveryapproach.FutureChallengesEvenastheymakeprogressinunderstandinghormonalreg-ulationofplantgrowthbiolo-gistsstillhavemuchtolearnabouthowtheseprocesseschangeamonggenerations.ThenextmysteryishowtounravelepigeneticregulationNonogakisays.EpigeneticsisthestudyofchangesthatarenotcausedbyalterationsinDNA.Someofthesechangesareherit-ableandsomeareregulatedbywhatwasformerlycon-siderednoiseDNAinthegenome.Plantbiologistsareincreasinglystudyingepige-neticchangestoplantgrowthcyclesincludinggerminationcontrolorcontrolofthetimingofflowering.Floweringandseedger-minationhavesomethingsincommon.AtleastIthinksoNonogakiexplains.Thosearebigdecisionsforplants.Headdsthatplantbiologistslikehimseemajorpotentialinepigenticresearchonseeds.InthemeantimeNonogakisaysbasicresearchonhor-moneregulationpromisestopaybigdividends.Oncewefigureoutthebasichormonalregulationmechanisminmodelplantssuchasarabidopsiswemightbeabletotakeadvantageofthesameinformationformanydifferentspecieshesays.Weretryingtotranslatetheknowledgethatweobtainfrombasicresearchintoagri-culturalspecies.SWPHOTOHIRONONOGAKIOREGONSTATEUNIVERSITY.Arabidopsisthalianaseedswiththeseedcoatrupturedtopandwiththeendospermrupturedbottomfromwhichtheembryonicrootisemerging.Excessmoistureisestimatedtocausemorethan1billionincroplosseseachyear. 92SEEDWORLD.COMDECEMBER2014PLANTBREEDERSWITHOUTBORDERSistheconceptofAnthonyLeddinanAustralianplantbreederwhohasakeeninterestinaiddevelopment.IvebeensofortunateandluckytobecomeaplantbreederLeddinsays.Nowitistimetohelpinregionsoftheworldthatarenotasfortunate.PlantBreedersWithoutBordersisasystemwhereplantbreederscanvolun-teertheirtimeinplantbreedingprojectsinthirdworldanddevelopingcountries.ButLeddinsvisiondoesntstopthere.Heseesthisasanopportunityforundergraduatestudentswhoareinter-estedinplantbreedingtogetinvolved.Theywillbementoredbytheseniorplantbreederontheprojectsothatwecanincreasethenumberofplantbreed-ersaroundtheworldandshowstudentshowexcitingplantbreedingcanbeLeddinsays.Peopleonthegroundwillbetrainedasplantbreederssothattheyhaveownershipoftheprojectandfuturejobopportunitieswithintheindustry.Notonlywilltheindustrybenefitfrombreederswhoareabletothinkoutsideoftheboxbuttheywillalsohavetoworkwithlimitedfunding.ItteachesplantbreederstoworkwithwhattheyhavemakingthemmoreresilientLeddinsays.HisideaforPlantBreedersWithoutBordersissimilartothatofDoctorsWithoutBorders.Plantbreederswouldberesponsibleforhelpingtotrainlocalsintheartandscienceofplantbreedingwhilementoringundergraduatestudentsfromoverseas.Theideaistotrainpeopleonthegroundwithhands-onexperiencesothatwhenvisitingplantbreedersleavethelocalfarmerscancontinuethebreedingworkwithsupportfromtheplantbreederbackintheirhomecountryheexplains.LeddinattributeshisinspirationtoabookhereadcalledTheComingFamineauthoredbyJulianCribb.Thisbookisabouttheneedtodoublefoodproduc-tionby2050tofeedtheestimated9billionpeoplethatwillinhabittheworldLeddinsays.Bybreedingcropswithhigheryieldsandgreaterdiseaseresist-anceplantbreederscanhelpsolvethischallenge.LeddinalsobelievesthatmanyplantbreederswhowereapartoftheGreenRevolutionhaveorareretiringmakingknowledgetransfertothenewgenera-tionofplantbreedersmoreimportantthanever.Itstimetoshowthenextgenerationthatplantbreedingisanexcitingcareerthatoffersopportunitiestotraveloverseasandworkonmeaning-fulprojectsLeddinsays.PlantBreedersWithoutBordersalsoprovidesbreedersanopportunitytoworkwithuniquecropsthatmanyintheindustryarenotworkingon.PLANTBREEDERSWITHOUTBORDERSMAKESNEWINROADSVisionaryAnthonyLeddinworkstomakePlantBreedersWithoutBordersareality.PHOTOANTHONYLEDDIN.Oneplantbreederiscommittedtomakingadifferenceinfeedinganever-growingglobalpopulation.ShannonSchindle 94SEEDWORLD.COMDECEMBER2014YOURGREENSTEELSUPPLIEROFCHOICESIGNPOSTSGENUINEGREENSTEELMADEINTHEUSAjssteel.com1-800-833-0277JERSEYSHORESTEELGENUINEGREENSTEELMADEINUSANewDevelopmentsLeddinisveryproudthatPlantBreedersWithoutBorderswilldebutitsfirstpilotprojectinEthiopiainFebruary2015.InpartnershipwiththeInternationalLivestockResearchInstituteinAddisAbbatheprojectwillfocusonimprovingforagesforsmalllivestockholders.PlantbreedershavebeenverypositivetowardPlantBreedersWithoutBordersandwanttovolunteerLeddinsays.Thereisgreatinterestfrombreederswhohavebeenexposedtoregionswithpooragriculturalareastheyknowwhatitisliketoseehunger.TodayLeddinislookingforchampionsforPlantBreedersWithoutBordersindifferentregionsoftheworld.Thesechampionswillhelppromotetheimportanceofplantbreedingandfurtherthereachoftheprogram.WhilehewontadmititLeddinistheprimarychampion.Hesspentnumeroushourscallinguponanumberoforganizationswiththeaimofgrowinghisvision.Ihavefouruni-versitiesinAustraliathatareinterestedintheunder-graduatementoringprogramLeddinsaysnotingthattheuniversitiesarewillingtoprovidefundingtogetthestudentsonsite.Healsohasgovernmentandnon-governmentorganizationsinterestedinfundingtravelingcostsforplantbreederswhosignuptoworkonPlantBreedersWithoutBordersprojects.AdditionallyCropsfortheFuturewhichisdedi-catedtothedevelopmentofneglectedandunder-utilizedplantspecieshasagreedtohelpLeddindetermineandidentifylocationsandplantspecieswhereaPlantBreedersWithoutBordersprojectcanyieldmeaningfulresults.OtherorganizationsLeddinhopestobringonboardincludetheFoodandAgriculturalOrganizationoftheUnitedNationsAustraliaBusinessVolunteersTheCrawfordFundandTheNobleFoundation.Whiletheseedindustryandplantbreedershaveshowninter-estLeddinsaysitsbeendifficulttofindamajorsponsorfornewandfutureprojects.OpportunitiesAboundIseegreatopportunitiesfortheWesternworldtobecomeinvolvedandtohelppreventhungerintheworldLeddinsays.Therearemanyregionsthathaveopportunityforgrowthinagri-cultureandplantbreedersareimportanttoensuringthisgrowthcontinues.InessencethepurposeofPlantBreedersWithoutBordersistohelptransferknowledge.UltimatelyLeddinhopestocreatemoreplantbreedersaroundtheworldtofeedtheworldsgrowingglobalpopulation.HismottoforPlantBreedersWithoutBordersGivepeopleseedfeedthemforayear.Givethematreefeedthemfor10years.Givethemtheknowledgetoplantfeedthemforalifetime.SWPeopleonthegroundwillbetrainedasplantbreederssothattheyhaveownershipoftheprojectandfuturejobopportunitieswithintheindustry.AnthonyLeddin DECEMBER2014SEEDWORLD.COM95JOINUSINTAMPA 96SEEDWORLD.COMDECEMBER2014THESEEDINDUSTRYisincreasinglyglobalandthemovementofseedisacriticalcomponentofsuccessfullysupplyingfarmerswithhigh-qualityproductiveseed.Theinternationaltradeofseedhasincreasedexponentiallysince1970whenitwasvaluedatlessthan1billion.Todaytheamountofseedthatsshippedaroundtheglobeisvaluedatmorethan12billionaccordingtotheInternationalSeedFederation.Itsnotjustcommercialseedthatcompaniesareshippingbutalsobreedingstockorparentlinesandfoundationseed.Butmovingthismuchseedtomanydifferentlocationsdoesntcomewithoutchallenges.AsynchronousapprovalofgeneticallymodifiedGMeventsbynationalgovernmentsdifferingregulatoryframeworksandvaryinginterpretationsoflowlevelcausesignificantdisruptionstoseedtrade.Whilethischallengehasntbeenquantifiedexpertsbelievetheseedindustrylosesasignifi-cantamountofdollarseachyearduetorejectedordelayedshipmentsthatstemfromanabsenceoflow-levelpresencepolicies.Low-levelpresenceisdefinedastheunintendedlow-levelpresenceofgeneticallyengineeredseedthathasbeenapprovedforcultivationinatleastonecountrybutnotinthecountryofimport.ThisisabigissuefortheseedindustrysaysBerniceSlutskyAmericanSeedTradeAssociationseniorvicepresidentofinternationalanddomesticpolicy.Ifgovernmentsdonthavepoliciesinplaceitcreatesalotofuncertaintyforthosecompaniesmovingseedaroundtheworld.InherroleSlutskyparticipatesinworkinggroupsoftheInternationalSeedFederationandtheSeedAssociationoftheAmericastohelpadvocateforandeducatepolicymakersaroundtheworldabouttheneedforestablishinglow-levelpres-encepolicies.Whatwevetriedtodoattheinternationalregionalandnationallevelsisprovideinformationandguidanceonwhatelementsareimportanttohaveindevelopingpoliciesaroundlow-levelpresenceSlutskyexplains.Forseveralyearsthisinternationalworkinggrouphasbeendraftingdifferentelementsofthepaperaddressingtheissueoflow-levelpresence.Afterinnumerablehoursofdiscussionanddiligentevalua-CHANGINGTHELLPLANDSCAPENationalseedassociationsaroundtheglobenowhaveanewtoolthatcanbeusedtoworkwithgovernmentsonimplementinglow-levelpresencepolicies.JulieDeeringIfgovernmentsdonthavepoliciesinplaceitcreatesalotofuncertaintyforthosecompaniesmovingseedaroundtheworld.BerniceSlutsky Theforegoingisforinformationpurposesandisintendedforaninternationalaudience.Productsmaynotbeavailableorregisteredforuseineverycountryandregisteredusesandtradenamesmaydiffer.Nationalandstatelabelinstructionsmustbereadandfollowed.BayerCropScienceLP2TWAlexanderDriveResearchTriangleParkNC27709.Alwaysreadandfollowlabelinstructions.BayertheBayerCrossLibertyLibertyLinktheWaterDropletDesignPonchoVOTiVOandILeVOareregisteredtrademarksofBayer.Foradditionalproductinformationcalltoll-free1-866-99-BAYER1-866-992-2937orvisitourwebsiteatwww.BayerCropScience.us.Ourtaskissimpleyetmonumental.Toprovideenoughfoodandberfortheworldwhileprotectingitatthesametime.Webelievethatwiththerightcombinationofinnovativesciencetenaciousproblemsolvingandunshakablepassionwecandoit.Wewillmeettheneedsoftodaywhilelayingafoundationforabettertomorrow.Andindoingsowewillnotonlygrowahealthierworldwewillmakesurethatabundanceenduresforusall.Learnmoreatwww.BayerCropScience.us.Growingahealthierworldoneharvestatatime. 98SEEDWORLD.COMDECEMBER2014tiontheGeneralAssemblyoftheInternationalSeedFederationvotedtoapprovealow-levelpresencepositionpaperduringthe2014WorldSeedCongressinBeijingChina.ThepaperISFViewonImplementationofNationalPoliciesforSeedLowLevelPresencestressestheimportanceofscience-basedpracticalandtranspar-entlow-levelpresencepoliciesthatgovernmentsshouldadopt.Slutskyexplainsthattheadoptionofthelow-levelpresencepaperwasaverypositivestepforwardfortheinternationalseedindustry.Itsimportantbecauseitprovidesthefoundationfornationalseedassociationstousewhentalkingwiththeirrespectivegovernmentsaboutestablishinglow-levelpresencepolicies.Thelow-levelpresencepositionpaperrecognizesthattheresprobablynotgoingtobeaone-size-fits-allpolicythatmeetstheneedsofallthecountriesSlutskysaysnotingthatthepaperdescribesavarietyofscenariosthatcouldwork.LLPPolicyKeyCriteriaTheISFpaperhighlightsseveralcriteriaforcreatingastrongseedlow-levelpresencepolicy.Onesuchcri-teriaSlutskysaysisthatthepolicyshouldbeproac-tiveandnotreactive.Beforeacompanyshipsaseedproductitsimportantforthemtoknowthepolicyandbeincomplianceversusthegovernmentbeingreactivetotheshipmentshesays.OthercriteriacitedinthepaperincludebutarenotlimitedtoEnvironmentalandpublichealthareensured.Absolutezeroisnotpossible.Seedqualitymanagementpracticesarerecognized.Science-basedprocessesanddecisionsareinplace.Policyimplementationreliesonpredictableprocessesandoutcomes.Policyimplementationincludestransparentprocessesandoutcomes.Thereislegalcertaintyattheborder.Thepolicyfacilitatesinternationaltrade.Unnecessaryregulationisavoided.TodaySlutskysayseffortsarefocusedmoreattheregionalleveltheAmericas.ThereisagreatdealofseedthatismovedupanddowntheAmericasSlutskysays.NowthattheISFdocumentisofficialSAAseedindustrymembersareworkingwiththeirrespectivegovernmentstomovethisissueforwardandusingthedocumentasatool.AspartoftheregionaleffortunderwayearlierthisyeartheSeedAssociationoftheAmericasheldaproactivediscussiontoupdateitslow-levelpres-12billionistheconservativevalueofseedthatismovedaroundtheworld.STATTheISFaimstofacilitatetheinternationalmovementofseedrelatedknow-howandtechnology.TheISFstaffworkstomobilizeandrepresenttheseedindustryatagloballevelinformingmembersandpromotinginterestsandtheimageoftheseedindustry.ABOUTISFSeedAssociationoftheAmericasDiegoRissosecretarygeneralworkstohelpcreatearegionalLLPstrategy.GarlichvonEssenoftheEuropeanSeedAssociationisdisappointedwithEUofficialsfortheirinaction. StgSeed.HethyGi.PETKUS.ThenewOptoselectorOS900Qualitydeliveredbyaninnovativeself-learningcombinationoftrueRGBcolourandgeometricrecognitiontechnologies.www.petkus.mInnovaTIonTEcHnoloGYEnGInEErInGSErvIcEAvailableinNorthAmerica 100SEEDWORLD.COMDECEMBER2014MaximizeyieldandprotwithValentU.S.A.Corporationsgrowingportfolioofinnovativeseedprotectionproducts.Ourcommitmentandpassionhaveledtogame-changingtechnologiessuchasproprietaryLockTightTechnologywhichdeliversunmatchedretentionhandlingandperformance.OurlatestinnovationRizolexFungicideoersunrivaledprotectionagainstRhizoctonia.Pluswereconstantlyworkingonnewtechnologieswithmoreinthepipeline.Tolearnmoreaboutourstate-of-the-artseedprotectionproductsvisitvalent.com.WEPROTECTMORETHANSEED.WEPROTECTYOURINVESTMENT.ProductsThatWorkFromPeopleWhoCarevalent.com800-6-VALENT682-5368Alwaysreadandfollowlabelinstructions.1INTEGOSUITESystemisapromotionalcombinationofINOVATEProSeedProtectantEPAreg.59639-195andINTEGOSoloFungicideEPAreg.59639-186fromValentU.S.A.Corporation.2NipsItSUITESugarBeetsSystemisapromotionalcombinationofNipsItINSIDEInsecticideEPAreg.59639-151andMetlockFungicideEPAreg.59639-171fromValentU.S.A.CorporationandSebring318FSFungicideEPAreg.55146-107fromNufarm.INTEGOandLockTightaretrademarksandMetlockNipsItNipsItINSIDEVSeedProtectionandProductsThatWorkFromPeopleWhoCareareregisteredtrademarksofValentU.S.A.Corporation.LockTightTechnologyiscoveredunderU.S.PatentNo.8232229.RizolexisaregisteredtrademarkofSumitomoChemicalCompanyLimited.INOVATEisaregisteredtrademarkofChemturaCorporation.SebringisatrademarkofNufarm.2014ValentU.S.A.Corporation.Allrightsreserved.14M-10021encepositionpaper.AdditionallymembersoftheSAAworkinggrouparelearningabouteachmembercountrysadoptionofnewbreedingtechniquesandhowregulationsareproposed.SAAisuniqueinitsabilitytoworkwithgovernmentsandreliesheavilyonastrategicnetworkthatitformedamongregulatorsandseedindustryprofessionalssaysDiegoRissosecretarygeneralfortheSeedAssociationoftheAmericas.RissoreportsthattheSAAteamisworkingcloselywiththeSouthernAgriculturalCouncilandtheNorthAmericanBiotechInitiativetoaddresslow-levelpresenceissues.TheSouthernAgriculturalCouncilcomprisesArgentinaBoliviaBrazilChileParaguayandUruguay.TodaycountriesintheAmericashavecombinationsofbiosafetyregulatorysystemsplusLLPpoliciesbiosafetyregu-latorysystemsandnoLLPpoliciesandnobiosafetyregula-torysystemsandnoLLPpolicies.InSeptembertherewasagovernment-to-governmentmeetingofofficialstohelpshedlightonwhyseedmovementisimportantandsharepoliciesthatwouldmaintainhighlevelsofsafetybutalsoprovidecertaintyfortheindustry.ThroughoutthisprocessoneofthethingsthatwelearnedwastheneedtocommunicatethestrictqualitymanagementprocessesthatseedcompaniesalreadyhaveinplaceSlutskysays.Itsreallyaboutadvocacyandeducation.WhenlookingacrosstheAtlanticGarlichvonEssensec-retarygeneraloftheEuropeanSeedAssociationreportsthatpractitionersaredissatisfiedthattheEuropeanUnionisnotworkingonapropersetofrulesforlow-levelpresence.Whilefoodandfeedproductshaveathresholdof0.9per-centforlabelingobligationsvonEssensaysseedrulesseemtohavebeenavoidedbythecommissionatalmostallpoliticalandeconomiccost.JonathanRamsaygovernmentandindustryaffairsleadofMonsantoinBrusselsBelgiumaddsthatseedcompaniescanandwilladapttorulesandregulations.Howeverhesaysnobusinesscanthrivewherethereisuncertainty.SWWHEREONTHEWEBToreadtheISFViewonImplementationofNationalPoliciesforSeedLowLevelPresencevisitworldseed.orgisfon_trade.html.Nobusinesscanthrivewherethereisuncertainty.JonathanRamsay EAEOU28thASTAMANAGEMENTACADEMYBeyondsurface-leveltrainingParticipateinamanagementeducationseminarcreatedspecifcallyoryouaseedindustryproessional.Surroundedbyyourpeersyouwilldiscusswhatkeyactorsaredrivingtheindustryandlearntheconceptsandtoolsyouwillneedtobeasuccessulleader.March262015PurdueUniversityWestLafayetteInd.agribusiness.purdue.eduseminars-and-eventsastaContactAissaGood765496-3884aissapurdue.eduCenterforFoodandAgriculturalBusiness 102SEEDWORLD.COMDECEMBER2014TraitStewardshipaSharedResponsibilitySOMEOFTHEtradingissuesbetweentheUnitedStatesandChinahavebroughttraitstewardshipfrontandcenterindiscussionsbetweentheseedindustryfarmersandgrainhandlers.ItsalsothesubjectofmuchcontroversyandisthesourceoflitigationbetweenCargillandSyngenta.AtthecenterofallthesediscussionshasbeenSyngentasAgrisureVipteraandAgrisureDuracadecorn.AgrisureVipterawaslaunchedin2011andisdesignedtocontrolarmywormwhileDuracadewaslaunchedin2014andcombinestwomodesofactionforcornrootwormcontrolestimatedtocostU.S.farmersmorethan1billioneachyear.PriortocommercializingbothoftheseproductsSyngentaproperlycompliedwithallregulatoryandlegalrequirements.NotonlydiditreceivepermissiontogrowbothproductsintheUnitedStatesbutitreceivedimportapprovalsforVipterafromJapanSouthKoreaMexicoShouldChinadictatewhatnewtechnologiesU.S.farmershaveaccesstoJulieDeeringColombiaandtheEuropeanUnion.HoweveryoullnoticethatChinaismissingfromthelist.SyngentafiledforimportapprovalwithChineseofficialsinMarchof2010andhassincebeenwaiting.AftermorethanfouryearsChinahasstillnotapprovedAgrisureVipteraandDuracaderemainsonthewaitinglistaswell.Itwasntuntiltwoyearsaftercom-mercializationinNovemberof2013thatChinabeganrejectingshipmentsofcornbecauseithaddetectedthepresenceofMIR162orAgrisureViptera.SincethenCargillsaysthatChinahasvirtuallyhaltedcorntradewiththeUnitedStates.AsaresultonSept.122014CargillfiledalawsuitinLouisianastatecourtagainstSyngentaSeedsforcommercial-izingAgrisureVipteraMIR162cornseedpriortoobtainingimportapprovalfromChina.Cargillclaimslossesof90millionasaresultofthelaunchofthetraitswith-outChineseapproval. CASTRIXDETASSELINGMACHINESZONICARLOFIGLIS.N.C.Ph39037270001Fx390372729551E-maillanfzonitin.itwww.castrix.itVialeEuropa3026020-AcquanegraCremoneseCRItalyCASTRIXS8CASTRIXS5CASTRIXS2CASTRIXS4CWearepresentatASTACSS2014PleasecontactMr.EugenioSibonimobile393703029630 104SEEDWORLD.COMDECEMBER2014UnlikeotherseedcompaniesSyngentahasnotpracticedresponsiblestewardshipbybroadlycommercializinganewproductbeforereceivingapprovalfromakeyexportmarketlikeChinasaysMarkStonacekpresidentofCargillGrainOilseedSupplyChainNorthAmerica.SyngentaalsoputtheabilityofU.S.agriculturetoserveglobalmarketsatriskcostingbothCargillandtheentireU.S.agriculturalindustrysignificantdamages.CargillreportsthatastudybytheNationalGrainandFeedAssociationestimatesthatU.S.exportersandfarmershavelostupto2.9billionbecauseoftheuncertaintradeenvironment.OntheflipsideSyngentabelievesthatthelawsuitiswithoutmeritandstronglyupholdstherightofgrowerstohaveaccesstoapprovedtechnolo-gies.ThecompanysaysthatitsbeenfullytransparentincommercializingtheAgrisureVipteratraitduringthepastfouryearsandwillcontinuetodosowithAgrisureDuracade.ChuckLeeSyngentaNorthAmericaheadofcornsaysthatthecompanynotonlylaunchedVipterawithfulllegalregulatorycompliancebutthecompanyalsohadkeystakeholderapprovalfromorganizationssuchastheNationalCornGrowersAssociationandtheAmericanSeedTradeAssociation.WhiletraderemainsaconcernSyngentaleadershipbelievestherejectedshipmentshavemoretodowiththepoliti-calenvironmentversusthetechnology.InthepastfiveyearsChinahasarbitrarilymovedthelevelneededforapprovalLeesays.ItwasmaybeanopportunisticproductVipterathattheycouldusetohelpmitigatetheirsupplyanddemandprobleminthecountry.Headdsthattherearesomemisper-ceptionsaboutChinaamonggrowers.WeneedtounderstandthatChinaisnotasignificantlylargemarketLeesays.Theyarelessthan1percentofthemarketforwholekernelcorn.Werenottryingtosaythattheyrenotsignificantwerejusttryingtoshowthat98percentofthemarketacceptsthetrait.AccesstoNewTechnologyLeeemphasizesthatthisissueisbiggerthanVipteraandbiggerthanChina.WehavegrainelevatorswithsignsupsayingtheywontacceptproductswithcertaintraitsnotjustSyngentahesays.Wehaveaveryverysafeproductandgrow-ershavearighttogrowit.WiththisbelieftheGavilonGroupLLCaglobalcommoditysupplychainmanagerpartneredwithSyngentatooffertheRighttoGrowprogramin2014.Thisprogramisdesignedtohelpfarm-erswhogrowAgrisureDuracadefindanend-marketfortheirgrain.GregKonsorGavilonvicepresidentandgeneralmanagerforNorthAmericanFarmersneedaccesstonewtechnologiessaysChuckLeeSyngentaNorthAmericaheadofcorn.Aleaderinthedesignandmanufactureofpackagingautomationsystemsandequipment.Established1969.Refuge-in-BagSystems.Netandgrossweighapplications.Single-unitandbulkapplications.ElectronicBaggingScales.Netandgrossweighscales.Refuge-in-a-bagsystemsandSeedCalcenabledelectronics.BulkBagBoxDrumPacking.TaylorProductsIBC3000modulardesignallowscompleteflexibilityfromafree-standingmanualoperationtoafullyintegratedandautomatedsystemhandlingbagsdrumsandboxes.BAGGINGSOLUTIONSFORTHESEEDINDUSTRYELECTRONICBAGGINGSCALESBULKSTORAGEFILLINGREFUGE-IN-BAGSYSTEMSwww.taylorproducts.comTollFree888.882.9567Phone620.421.5550Fax620.421.55312205JothiAve.ParsonsKansas67357ExperienceEngineeringandEquipmentinOneNeatPackage.LEARNMORETHEORIGINAL DECEMBER2014SEEDWORLD.COM105grainsaysthisissueisontheradarscreenofotherseedcompaniestoowhenitcomestonewtraits.Newtraitsarecominghesays.Andtheyaretryingtofigureouthowtheyaregoingtohandleit.Theyotherseedcom-paniesseethisslowdownintheapprovaloftraitsaroundtheworldandtheydontknowhowlongtheycanholdthisstuffoffbeforetheyhavetodosomesortofinitiallaunch.SinceVipteraslaunchSyngentahaslicensedtheproducttoapproximately50otherseedcompaniesintheUnitedStates.ThroughitsmarketresearchSyngentasaysabouthalfofthegrowerswantnewtechnologytheyareinnova-torsandwanttodriveyieldLeesaysnotingthattheotherhalfofthemarketismoretentativeandconcernedaboutthemarketandtheexportationofcorn.CargillsDaveBaudlerpresidentofCargillAgHorizonsU.S.saysheunder-standsthatnewinnovationsinseedallowfarmerstomeetthegrowingdemandforfoodfeedandfuel.HesaysCargillisanadvocatefornewtechnologyincludingnewgeneticallymodifiedseedproducts.ASharedResponsibilityCargillsStonacekbelievesthatseedcompaniesfarmersgrainhandlersexportersandothershaveasharedresponsibilitytomaintainandpreservemarketaccesswhenintroducingnewtechnology.TherisksaswellastherewardsneedtobesharedacrossthemarketplacebyallofthestakeholdersStonaceksays.InplantingthisnewtechnologyLeesaysgrowershavearesponsibilityofmakingsureitgetstoamarketthatwillacceptit.ThroughouttheprocessSyngentahasbeenworkingwithgrow-ersandthevaluechain.IfagrowerhasissuestheycancallGavilons1-800numberandgethelpfindingamarketingchannelfortheirgrainLeesays.NCGAisalsohelpingtofacilitatetheadoptionofnewtechnologywhilebalancingtheconcernoftradewithitsKnowBeforeYouGrowwebsite.Leeacknowledgestheresfrustrationfromgrainhandlingcompaniesandgrow-ers.Hehopesitsashort-termpainforalong-termgainthathelpstogivegrowersaccesstonewtechnologies.SWSyngentateamedupwithTheGavilonGroupLLCtobringfarmerstheRighttoGrowprogram.GavilonagreedtoacceptAgrisureDuracadegrainatmarketpricewhileprovidingstewardshipanddistributionservicesforfarmers.GregKonsorGavilonvicepresidentandgeneralmanagerforNorthAmericangrainsaysthatinMaythecompanybegancontactinggrowerstoletthemknowthatitwouldhelpfacilitatethemarketingoftheirgrain.WebuiltoutthedestinationsideandthenworkedtoinformgrowersthatinXcountytheselocationsareapprovedtoacceptDuracadeKonsorsays.InAugustGavilondistributedbillsofladingbasedonthenumberofunitsordered.WhenthegrowerwenttomarkethehadabillofladingreadysoitcouldbestoredintheappropriatebinKonsorsays.Onceelevatorshadsignedthebillofladingweaskedthemtosendusacopysowecouldtrackit.Throughouttheyearweworkedwith2500farmersrepresenting24.5millionbushelsin2014.RIGHTTOGROW 106SEEDWORLD.COMDECEMBER2014NOCOUNTRYISSELF-SUFFICIENTinplantgeneticresources.AlldependongeneticdiversityincropsfromothercountriesandregionshencetheInternationalTreatyonPlantGeneticResourcesforFoodandAgriculture.Thetreatylookstoaccomplishthreegoals.Firstitrecognizesthecontribu-tionoffarmerstothediversityofcrops.Seconditestablishesaglobalsystemtoprovidefarmersplantbreedersandscientistswithaccesstoplantgeneticmaterial.Thirditensuresthatrecipientssharebenefitstheyderivefromtheuseofthesegeneticmaterialswiththecountrieswherethematerialoriginated.Theoverallgoalofthetreatyistosup-portthelargerissueathandpracticingsustainableagricultureandachievingfoodsecurity.InshorttheInternationalTreatyonPlantGeneticResourcesforFoodandAgricultureallowsplantbreedersintheUnitedStatestoaccessparentmaterialandgermplasmfromgenebanksaroundtheworldtofurthertheirbreedingefforts.FailedActionTodate131countrieshaveratifiedthetreatywhichisgovernedbyallcon-tractingparties.HowevertheUnitedStateswhileasignatoryhasnotratifiedtheInternationalTreatyonPlantGeneticResourcesforFoodandAgriculture.ThetreatywassignedbytheUnitedStatesNov.12002butCongresshassincefailedtovoteonit.JaneDeMarchiAmericanSeedTradeAssociationviceAPushtoRatifyTheU.S.seedindustrydiligentlyworkstoeducatecongressabouttheimportanceoftheInternationalTreatyonPlantGeneticResourcesforFoodandAgriculturewiththehopesofratification.JulieDeeringToincreasefarmersabilitytoproducemorefoodandalleviatefoodinsecurityplantbreedersneedaccesstoplantmaterialfromothercountries.PHOTOJULIEDEERING. seedseedlingAquatrolsSeedEnhancementTechnologycoatinghydrophilicconduitDrynon-wettablesoil 108SEEDWORLD.COMDECEMBER2014presidentofgovernmentandregulatoryaffairsexplainsthatitwasbroughtupduringahearingin2009andin2010theSenateForeignRelationsCommitteerecommendedratification.ItwasevenplacedonthecalendaroftheSenateforavoteinDecemberof2010butCongressadjournedbeforevotingonit.DuringthepastyearASTAhasreju-venateditseffortstoratifythetreaty.ButbeforethetreatycanberecommendedtocongressitmustfirstgothroughtheSenateForeignRelationsCommittee.Wespentmostof2014educatingsenatemembersabouttheseedindus-tryandtheimportanceofratificationDeMarchisaysnotingthatduringherconversationswithsenatememberstherearealmostnoconcernsraised.Thetreatyisnoncontroversialbuthighlytech-nicalandshouldbetreatedassuch.Theawarenesslevelofthetreatywasverylow.Itsreallyjustamatterofeducatingpeopleabouttheinternationallevelofplantbreeding.NowthattheNovemberelectionispastDeMarchisaystheteamworkingonthisissueiswaitingtoseehowthecom-mitteeisgoingtooperate.SheexplainsthatoneoftheissuesASTAisworkingtoconveyisthateventhoughtheUnitedStateshasntratifiedthetreatyitsinforcearoundtheworldandtheU.S.seedindustryandplantbreedersareimpactedbyit.Onehundredthirty-onecountriesisabigresourceforplantmaterial.BecausewehaventratifiedthetreatywedonthaveaseatatthetabletonegotiateeventhoughourbreedingprogramsarebeingimpactedDeMarchisays.Weknowthatfuturedevelopmentreliesonaccesstoforeignmaterials.Withoutratificationweruntheriskofsomeofthosesourcesbeingshutoff.IncreasingSupportThetreatycreatesalevelplayingfieldwhereeveryoneoperatesunderthesamerule.ASTAisjoinedinitseffortstoeducatepolicymakersandaskingforratificationbyseveralotherorgani-zationsincludingtheAmericanSeedResearchFoundationtheBiotechnologyIndustryOrganizationtheCropScienceSocietyofAmericatheNationalCouncilofCommercialPlantBreedersandtheNationalFarmersUnion.MostrecentlytheAssociationofPublicandLand-grantUniversitieshasjoinedintheeffort.UniversitysupportiscriticalbecausetheyareoftenthefirstonestohandletheseplantmaterialsDeMarchisays.Ifyoulookattheamountofmate-rialcomingintotheUnitedStatesitstremendous.Muchoftheresearchanddevelopmentdonebyseedcompaniesisbasedonaccesstoplantmaterial.AdditionallytheInternationalSeedFederationrecommendscompletecoherencewiththeInternationalTreatyonPlantGeneticResourcesforFoodandAgriculture.SWFuturedevelopmentofplantspeciesreliesonaccesstoforeignmaterial.PHOTOJULIEDEERING. SINCE1855VisitTheWeitzCompanyatBOOTH606ASTACSS2014SeedExpoDecember8-122014HyattRegencyChicagoocusingonyourexpectationsandsolvingyourneedsisourtopriorityAtWeitzourgoalisntjustdesigningaprocessorconstructingafacilityitsdeliveringthebestdesignengineeringandbuildingsolutionstomaximizeyourcapitalinvestments.INDUSTRIALGENERALCONTRACTORDESIGN-BUILDERCONSTRUCTIONMANAGERMILLWRIGHTSPECIALISTIntegratingDesignEngineeringandConstructionSolutionsforYou 110SEEDWORLD.COMDECEMBER2014Exploringideasandviewsonallaspectsoftheseedindustry.FAOCALLSFORPARADIGMSHIFTThedirector-generaloftheFoodandAgricultureOrganizationoftheUnitedNationsJoseGrazianodaSilvacallsforaparadigmshiftintheworldsfoodproduction.Hesaysthemainchallengesaretolowertheuseofagriculturalinputsespeciallywaterandchemicalstoputagricultureforestryandfisheriesonamoresustainableandproductivelong-termpath.HenotesthatOPTIONSSUCHASAGRO-ECOLOGYANDCLIMATE-SMARTAGRICULTURESHOULDBEEXPLOREDANDSOSHOULDBIOTECHNOLOGYANDTHEUSEOFGENETICALLYMODIFIEDORGANISMS.DaSilvasaysthatfoodproductionneedstogrow60percentby2050tomeettheexpecteddemandfrom9billionpeople.Weneedtoexplorethesealternativesusinganinclusiveapproachbasedonscienceandevidencenotonideologieshesays.IFPRIRELEASESGLOBALNUTRITIONREPORT2014TheInternationalFoodPolicyandResearchInstituteanditspartnersreleasedtheGlobalNutritionReport2014thefirst-evercomprehensivenarrativeonhealthandcountry-levelprogresstowardreducingmalnutritionacrosstheglobe.ThereportcontainsaglobalprofileandcountryprofilesonnutritionforeachoftheUnitedNations193memberstateswithaccountsonthespecificdevelopmentshappeningforeachcountry.FurthermorethereportincludescasestudiesfromBangladeshBrazilBurkinaFasoIndonesiaandIndia.Countryprofilesprovidedashboardsofmorethan80indicatorsofnutritionoutcomesdeterminantsprogramcoverageresourcesandpoliticalcommitment.THEBODYOFSCIENTIFICEVIDENCETHATDIRECTLYREFUTESTHISPROPOSALISOVERWHELMINGANDUNANIMOUS.JUNKSCIENCEANDFEARSHOULDNOTOVERRULEFACTSANDSCIENTIFICCONSENSUS.JustinDanhofGENERALMILLSSHAREHOLDERSURGEDTOSTANDWITHSCIENCETheNationalCenterforPublicPolicyResearchurgedGeneralMillsinvestorstovotedownashareholderproposalthatwouldhavedirectedthecompanytoremovecompletelysafeandnutritiousgeneticallymodifiedorganismsGMOsfromitsproducts.TheproposalwasvotedonattheannualmeetingofGeneralMillsshareholdersinMinneapolisMinnesotaandshareholdersvotedagainsttheproposal.BydeclaringpubliclythatGeneralMillswillkeepGMingredientsinitsremainingCheerioslinethissignalstomethatthecompanyrealizesthatremovingGMingredientsfromoriginalCheerioswasperhapsamistakesaysJustinDanhofFreeEnterpriseprojectdirectorfortheNationalCenterforPublicPolicyResearch.ThescienceissettledGMOsaresafe.HadtheproposalbeenapproveditwouldhaverequiredthecompanytoremoveGMingredientsfromalltheproductsitmanufacturesorsells.Theproposalsproponentsdeceivinglyclaimedthisremovalisnecessarybecausetheybelievegeneticengineeringinvolvesrisktotheenvironmentfoodsecurityandpublichealth.ThebodyofscientificevidencethatdirectlyrefutesthisproposalisoverwhelmingandunanimousDanhofadds.Junkscienceandfearshouldnotoverrulefactsandscientificconsensus.Numerousindependentandwell-regardedscientificorganizationsandstudieshavecategoricallyproventhatGMOsaresafe.AftertheEuropeanUnionspent10yearsandhundredsofmillionsofEurostoexhaustivelyexamineGMOsEuropeanUnionresearchersdeterminedthatThemainconclusiontobedrawnfromtheeffortsofmorethan130researchprojectscoveringaperiodofmorethan25yearsofresearchandinvolvingmorethan500independentresearchgroupsisthatbiotechnologyandinparticularGMOsarenotpersemoreriskythane.g.conventionalplantbreedingtechnologies.Thismeetingmarkedthethirdoccasionin2014thattheNationalCenterhasurgedcorporateshareholderstorejectanti-GMOproposals.Inallthreecasesshareholdershavesidedagainstanti-GMOproponents. CELEBRATING76YEARSOFSERVICE 112SEEDWORLD.COMDECEMBER2014REGULATORYROUNDUPKeepingyouinformedoflegislativeandregulatorychangesatthestatenationalandinternationallevelsfromlawsuitstoapprovalstootherregulatoryissuesaffectingyourbusiness.NATIONALUSDAAPPROVESENLISTTRAITSANDENLISTDUOTheU.S.DepartmentofAgricultureissueditsdeci-sionderegulatingDowAgroSciencesEnlistcornandsoybeantraitsintheUnitedStates.USDAsdeci-sionappliestotheEnlistcornEnlistsoybeanandEnlistE3soybeantraits.TheU.S.EnvironmentalProtectionAgencyapprovedEnlistDuoherbicideforusewithEnlistcornandsoybeans.Theregis-trationisscheduledtoexpireinsixyearsallowingtheEPAtorevisittheissueofresist-ance.TheEPAisregisteringthepesticideinsixstatesIllinoisIndianaIowaOhioSouthDakotaandWisconsin.CARGILLFILESLAWSUITAGAINSTSYNGENTACargillfiledalawsuitagainstSyngentaSeedInc.inLouisianastatecourtseekingdamagesfromSyngentaforcommercializingitsAgrisureVipteraMIR162cornseedbeforetheproductobtainedimportapprovalfromChina.CargillsgrainexportfacilitiesinReserveandWestwegoLouisianaloadedvesselsthatweredestinedforChinaanduponarrivalrejected.Syngentarespondedstatingthatitbelievesthatthelawsuitiswithoutmerit.Syngentastronglyupholdstherightofgrowerstohaveaccesstoapprovednewtechnologiesthatcanincreaseproductivityandprofitability.MBIRECEIVESNEWPATENTMarroneBioInnovationsInc.hasreceivedapatentfortheuseofChromobacteriumanaturallyoccurringbacteriumwithdemonstratedinsecti-cidalandmiticidalcapabilities.ThepatentprotectstheusesofChromobacteriumformu-lationscompositionsandcompoundstocontrolcornrootwormlarvaeinfestation.Thispatentisanimportantfirststepindevelopingacommerciallyviableprod-ucttoinhibitinfestationsofcornrootwormlarvaeacrossAmericaandotherregionswheretheycontinuetospreadsuchasLatinAmericaandEuropesaysPamMarroneMBIsCEO.INTERNATIONALUPOVAPPOINTSNEWSECRETARYGENERALTheCounciloftheInternationalUnionfortheProtectionofNewVarietiesofPlantsUPOVheldits48thordinarysessionandappointedFrancisGurryassecretarygeneralthroughSept.302020.Thecouncilalsoannouncedthatatotalof58membersoftheUnionnowofferprotectiontoallplantgeneraandspecieswith14membersofferingprotectiontoalimitednumberofplantgeneraandspecies.AMENDMENTTOSEEDACTGETSAPPROVALPakistansparliamentarycommitteeonNationalFoodSecurityandResearchvotedtoapprovetheamendmenttoits1976SeedAct.IfapprovedbytheNationalAssemblythebillwouldopenPakistansseedindustrytoprivatesectorparticipationandauthorizetheregistrationofbiotechseeds.Ifcleareditwillunder-goadditionallegislativestepsbeforefinalapproval.EUDEFAULTSONGMAPPROVALSBiotechtraitsawaitingapprovalbytheEuropeanCommissioncontinuetowaitasanewlyelectedcom-missiontakesoffice.ThisisadisappointingfailureoftheEuropeanUniontoliveuptoitsownstatutoryrequirementsWorldTradeOrganizationcommitmentsandpolicyguidelinessaysFloydGaiblerU.S.GrainsCouncildirectoroftradepolicy.OnpapertheEUiscommittedtoascience-basedprocesswithtransparentstandardsandareasonabletimetable.InpracticetheEUprocessispoliticallydriven.ThetraitsatissueenhancecornsoycanolaandcottonvarietiesandhavealreadybeenfoundtobesafebytheEuropeanFoodSafetyAuthority.Bydecliningtoacttheoutgoingcommissionerspuntedtheissue.ThenewcommissionerscouldactbutincomingpresidentJean-ClaudeJunckercalledforareviewofbiotechnologyapprovalpoliciesduringhisfirstsixmonthsinoffice.SWContactusTodayAskforErickat800-992-2824ext111erickks-ka.comwww.krautersolutions.comYourSeedisinGoodHandsClimate-ControlledStorageGrowthChambersNewRetrofttedSystemsOurpatent-pendingKrauterSolutions VisitourboothatASTAIPSACornbeltSeedConferenceRobinOMaraPresident515321-5267romara60msn.comBruceCockramOutsideSales515225-1468Bruce.Cockramomara-ag.comOMaraAgEquipmentServices1626DelawareAve.DesMoinesIA50317515989-2094www.omara-ag.com-ProductionResearchDryers-BurnerBlowers-CustomBins-BulkStorageSystems-CustomBeltConveyors-VibratoryConveyors-FischbeinAutomatedPackagingSystems-Buhler-SortexColorSorters-PrecisionCleanersPre-Cleaners-RoboticPalletizers-DustControlSystems-HuskersShellers-TreatingSystems-BackstopsDrive-overDoors-GravityTablesDe-Stoners-ScalperatorsSizers-FluidizedBedDryers-EquipmentStandsPlatformsStairs-BinLevelersBagSplitters-ContinuousCupElevators-AirCompressors-ScaleSystems-RIBSystemsEquipmentEngineeringManufacturingDesignConstructionGiveusacallforallyourplantneeds515-989-2094 114SEEDWORLD.COMDECEMBER2014STATUSAFRICAAnewagreementhasbeensignedtohelpAfricansectorseedcompaniesproduceanddisseminatequalityseedsandreducefoodinsecurity.TheAllianceforaGreenRevolutioninAfricaandtheAfricanDevelopmentBanksignedaMemorandumofUnderstandingthatfacilitatesfinancialassistancetosup-porttheworkofAfricanseedcompanies.TheUnitedStateswillprovide1millionthroughatechnicalassistanceprojectthatwillhelpbeneficiaryseedcompa-niesincreasetheirproductionofqualityseedsforruralfarm-ers.Fifty-fourseedcompa-nieslocatedin11countrieswillbenefitfromtheassistanceintheformofbusinessdevel-opmentservicesfieldvisitsaccesstoindustryexpertsin-servicetrainingandtechnicalknowledgesharing.Theultimategoalistoincreasefoodsecurityandtocontributetothereductionofpovertylevelsimpactingmillionsofruralpeople.TheprojectcountriesareBurkinaFasoGhanaLiberiaMaliMozambiqueNigerRwandaSenegalSierraLeoneTanzaniaandUganda.Agricultureandprivatesectordevelopmentareamajorwaytoachievetheinclusivegrowthobjectiveofour2013to2022strategyworldSTATUSAlookatseedindustrydevelopmentsaroundtheglobe.Allaroundtheworldfarmersseedcompaniesandtheirrespectivegovernmentsworktoproduceabetterproductbeitseedgrainorfoodforconsumption.Somearefindingthatnewtechnologiescanhelpintheseefforts.FarmKinghasbeenaleaderingrainhandlingfordecadesandisproudtointroduceaprovenlineofon-farmseedhandlingsolutionsfortheseedindustry.saysSeliatouKayode-AngladeoftheAfricanDevelopmentBank.Thisprojectempha-sizesthepromotionofenter-prisedevelopmentaswellasvaluechaindevelopment.AgnesKalibataAllianceforaGreenRevolutioninAfricapresidentaddsthatpro-motingthedevelopmentofsmall-andmedium-scaleenterprisestothrivecreatestheplatformfordevelop-ingastrongAfricanprivateseedsectorandasustainablemechanismtoincreasetheproductionandavailabilityofqualityseeds.Specificallytheprojectseekstocontributetoprivatesectordevelopmentbybuildingthecapacityofbeneficiarysectorplayersinareassuchasbestbusinesspracticescontrib-utetoincreasebeneficiariesvolumeofproductionpro-ductivitysalesandincomeleadingtojobcreationandvaluechaindevelopmentandcontributetotheproductionofqualitylocalseedsandreductioninfoodinsecurity.RwandaNewsAgencySTATUSEUROPETheEuropeanUnionsseedsectorsupportstheFoodandAgricultureOrganizationoftheUnitedNationstreatyonplantgenetics.AtitsannualmeetinginLisbonPortugaltheEuropeanSeedAssociationspresidentGerardBackxannouncedthattheEuropeanUnionseedsectorwillprovideavolun-taryfinancialcontributiontotheBenefitSharingFundoftheFoodandAgricultureOrganizationsInternationalTreatyonPlantGeneticResourcesforFoodandAgriculture.WeactivelyparticipateinthisdiscussionandwillprovideourideasonhowthefinancialsituationofthetreatycanbeimprovedasaresultofbetteraccessandbenefitsharingoptionsandprocessesBackxsays.Thisyearsmeetingheldarecordattendanceofmorethan900attendeesfromEuropeandaroundtheglobe.STATUSMEXICOAteamofMexicanresearch-ersandcropadvisersstud-iedthemainpestscausingreductioninmaizeproductionandthemainmethodsusedtocombatthepestsfrom2010to2013.Theresearchersfoundthediversityofgrowingcondi-tionstobethegreatestprob-lemintheimplementationofintegratedpestmanagementprogramsforMexicos2mil-lionmaizegrowers.TheyalsopointedoutthatanotherobstacleisthelackofinsectresistantBtmaize DECEMBER2014SEEDWORLD.COM115www.farm-king.comBroughttoyoubyvarietieswhicharegrownin90percentofmaizefieldsintheUnitedStatesandproduceyieldsthreetimeslargerthanMexicanyields.Accordingtoourestimates3000tonsoforganophos-phateactiveingredientissoldinMexicoeachyeartocontrolonlyfallarmywormonlyoncornsaysUrbanoNava-CamberosaprofessorattheUniversidadJurezdelEstadodeDurangoandoneoftheauthorsofthestudy.Inadditionapplicationsarealsomadetocutwormscornrootwormsborersandcornearwormsthatdonotnecessarilycoincidewiththefallarmywormapplications.HoweveralloftheseinsectpestscanbeeffectivelycontrolledwithBtcornandintegratedpestmanagementprograms.ThestudyispublishedintheJournalofIntegratedPestManagement.STATUSPAKISTANTheMinistryofNationalFoodSecurityandResearchpresentedadraftpolicyfortheseedindustryataworkshoporganizedwiththesupportoftheFoodandAgricultureOrganizationoftheUnitedNations.Thepolicyproposesmeasuresforimprovingthequalityandquantityofseedforvariouscrops.Italsounderlinestheneedforcreatinganenablingenvironmentforallstakehold-ersintheseedindustry.Seedisastrategicinputfortheagriculturesectorbutsupplyismostlyofpoorqual-ityandsatisfiesonly23per-centofthecountrysneeds.Pakistansseedindustryincludes760private-sectorcompaniesincludingfivemultinationalsandemploysabout50000people.Whilelocalavailabilityofcertifiedseedforwheatricecottonandmaizeissatisfac-torytheneedsforvegetablesfodderandoilseedcropsaremetbyimports.Thesectorfacesanumberofchallengesfrominsufficientsupplyofearly-generationseedbythepublicsectortoout-datedlawslimitingtheroleoftheprivatesector.Thereisalsoalackofskilledprofessionalsandpoorcol-laborationbetweenthepublicandprivate-sectorplayers.TheworkshopservedasaforumtogatherviewsandrecommendationsofkeystakeholdersinthedraftNationalSeedPolicy.TheExpressTribuneSTATUSSUDANInNovemberateamofsci-entistsheldafact-findingtourtoSudansBtcottonfields.TheteamfromtheCommonMarketforEasternandSouthernAfricasCOMESAAllianceforCommodityTradetheInternationalServicefortheAcquisitionofAgri-biotechApplicationsAfriCenterEgyptBiotech-nologyInformationCenterandScienceFoundationforLivelihoodsDevelopmentinUgandaestablishedthatSudanesefarmershaveadoptedBtcottoninallpro-ductionareastoured.SudanisthefirstCOMESAmemberstatetocommercial-izeaGMcropthusprovidinggoodexperientiallearninggroundsaysGetachewBelayseniorbiotechnologypolicyadvisorattheCOMESAAllianceforCommodityTrade.Belaysaysthatthevisitwasanimportantactivityinviewoftherecentlydevel-opedCOMESAbiosafetypolicyintendedtoenablescientificregionalriskassess-mentofGMOsforcommer-cialplantingtradeandaccesstoemergencyfoodaid.ThelessonslearnedbySudanesefarmersshouldbesharedforthebenefitofmemberstateswithintheregionBelaysays.Theteamtouredfarmersfieldsandhelddiscussionswithseniorgovernmentofficialsbiosafetyoffic-ersagriculturalresearchersandmediarepresentatives.FromtheseengagementsitemergedthatadoptionofBtcottoninSudanwasfarmerdriven.Farmerswerefedupwithsprayingpesticidestocontrolbollwormsandwhenthetechnologywasintro-ducedtheypickeditup.STATUSVIETNAMOnNov.3theMinistryofNaturalResourcesandEnvironmentofVietnamgrantedcertificatesofbiosafetyforherbicide-resistanttransgenicmaizewitheventGA21SyngentaVietnamCo.andNK603DekalbVietnamCo.Ltd..Thedecisionscameafterassessingandevaluatingthedossiersforregistrationinaccordancewiththeprovi-sionsofCircularNo.082013TT-BTNMTdatedMay162013stipulatingproceduresforgrantingandrevokingcer-tificatesforbiologicalsafetyofGMcrops.Thecertificaterequirestheirholderstomanageandmonitorthebiosafetyoftheseeventsandannuallysubmitareportonthetimelocationandareaoftheirrelease.BeforereceivingbiosafetycertificatesinVietnamtrans-genicmaizeeventNK603wasapprovedin11countriesandeventGA21wasapprovedinninecountriesforreleaseintotheenvironmentincludingtheUnitedStatesCanadaandJapan.SW 116SEEDWORLD.COMDECEMBER2014INDUSTRYNEWSDeliveringthepeopleindustrybusinessandproductnewsyouneedtoknow.Submissionsarewelcome.Emailusatnewsissuesink.com.ResearchandMarketshascompletedanewreporttitledGlobalSeedCoatingMaterialsTrendsandForecaststo2019.Accordingtothereporttheseedcoatingmaterialsmarketispro-jectedtoreach1.4billionby2019withacom-poundannualgrowthrateof7.5percent.Therearethreemajortypesofseedcoatingmaterialspolymersbindersandotheradditivesusedindifferentquantitiesandconcentrationsdependingonthetypeofactiveagriculturalingredientsaccordingtotheauthors.ThereportsauthorswriteThemarketdemandforprogressivemultifunctionalseedtechnologiestoavertthedecreasingacreageandtoincreaseseedperfor-manceisoneofthedrivingfactorsofthemarket.SouthDakotaStateUniversityassistantprofessorJaiRohilaworkstouncoverthemolecularmechanismsofsoybeansthatleadtodroughtandheattolerance.OurgoalistohelpthefarmersinthefieldsaysRohilawhoisworkingwithJimOrfaUniversityofMinnesotasoybeanbreeder.OrfprovidedRohilawithtwosoybeanvarietiesonethathasgreatertolerancetohotdryconditionsandanotherthatissusceptible.Bycomparingthetwovarie-tiesRohilahopestoidentifykeygenesthatleadtoincreasedtolerance.WestudynotonegeneatatimebutmanyRohilasays.Withaglobalapproachwecannaildownmanymolecularplayersatasingletime.No-tillfarmingmightnotbringthehoped-forboostincropyieldsinmuchoftheworldaccordingtoanewmeta-analysisbyaninternationalteamthatwasledbytheUniversityofCaliforniaDavis.Afterexaminingresultsfrom610peer-reviewedstudiesthestudyfoundthatno-tilloftenleadstoyielddeclinescomparedtocon-ventionaltillagesystemswiththeexcep-tionofdrylandareas.ThebigchallengeforagricultureisthatweneedtofurtherincreaseyieldsbutgreatlyreduceourenvironmentalimpactssaysCameronPittelkowcoauthorofthestudy.Thefind-ingsfromthisreviewhavebeenpublishedinthejournalNature.AnewstudyconductedbyAgInfomaticsLLCdocumentsthevalueofneonicoti-noidstoagricultureandthesignificantimplicationsiftheseproductswerenolongeravailable.ThestudyevaluatedseedtreatmentsoilandfoliarusesofneonicotinoidinsecticidesintheUnitedStatesandCanada.Researchincludedcropssuchascornsoybeanswheatcottonsorghumandcanolaandspe-cialtycropssuchascitrusvegetablesandgrapesplusturfornamentalandlandscapeuses.Theresultsprovethatneonicotinoidsaddbillionsofdollarstotheeconomyandbenefitentirecom-munitiesnotjustgrowers.Inadditionresearchshowsalossofneonicotinoidswouldforcegrowerstorelyonafewolderclassesofinsecticides.Thebigchallengeforagricultureisthatweneedtofurtherincreaseyieldsbutgreatlyreduceourenvironmentalimpacts.CameronPittelkowAteamattheUniversityofMissouriandU.S.DepartmentofAgriculturesAgriculturalResearchServiceusedyielddatafrommorethan400cornfieldstocomparesoilmapswithenvironmentalresponseunitERUmapsdevelopedincol-laborationwithDuPontPioneer.ERUsarehigh-resolutionsoilmappingunitsthatcanbeusedtodevelopmanagementzones.ThestudyfoundthatERUmapsprovidedbetterrepresentationofcornyieldenvironmentsthansoilmapsdidin80percentofthefieldssaysBrentMyersaUniversityofMissouriagronomist. DECEMBER2014SEEDWORLD.COM117AnanalysisoftheU.S.plantandanimalbreedinginfrastructureandseedsupplyhasbeenreleased.TheproceedingsfromtheSummitonSeedsandBreedsfor21stCenturyAgriculturehavebeenpublishedbytheRuralAdvancementFoundationInternationalamemberoftheNationalSustainableAgricultureCoalition.ThereporthighlightsthatRAFIandotherstakeholderswithintheagresearchcom-munityareconcernedaboutfarmerslimitedaccesstoseedthenarrowingofagriculturalplantgeneticdiversitycon-solidationwithintheseedindustrythedeclineinpubliccultivardevelopmentandhowthesetrendsimpactfarmersabilitytomeetthechallengesofclimatechangeandglobalfoodsecurity.PEOPLENEWSVerdesianLifeSciencesLLCexpandsitssalesstaff.Newaccountmanagerswilldrivesalesgrowthandsupportcustom-ersintheplantnutritionseedtreatmentandinoculantsproductcategories.BobBischoffJohnHenizeBradMeckleandMarkSeipeljointhesalesteamasregionalaccountmanagersandwillmanageallsalesandcustomeraccountsintheirterritories.RandyKeglerjoinsasatechnicalsalesrepresentativeservingasaspecialistinthesoutheastterritory.INCOTECsKyleRushinghasretired.RushingheldvariousleadershiproleswithinINCOTECinNorthAmericaaswellasglobalresearchmanagement.Mostrecentlyheservedasseniorleadforactivesandadditives.Hisleadershipledtothedevelopmentofnewtechnologiesthatprovidethemostadvancedseedtreatmentadditivesandactivesavail-abletoday.Rushingservedas200405southernregionalvicepresidentfortheAmericanSeedTradeAssociation.GreenleafGeneticshashiredHenryOlsonforthenewpositionofbusinessoperationshead.Heisresponsibleformaintainingandimprovingbusinesspro-cessesandoperations.OlsonhasbeenwithSyngentasince2008andhas12-plusyearsofexperienceinbrandmanage-mentandcustomerbusinessplanning.LimagrainCerealSeedshashiredDavidLaneasregionalsalesmanagerfortheEasternandSouthernUnitedStates.Lanebrings20yearsofexperiencetohisnewpositionincludingrolesintheseedindustrycropprotectiontraitmarketingcustomerrelationshipmanagementande-connectivitysolu-tions.LanesterritorywillspanArkansasLouisianaMississippiTennesseeVirginiaandthewholeEasternSeaboard.ArystaLifeScienceacquiredGomaraFrenchdeveloperofbioperformancetechnologies.Theacquisitionaddsfourmem-berstotheU.S.ArystasalesteamincludingGomarnationalsalesmanagerEdHensleyandterritorysalesmanagersBrianCigaineroBrettReederandKevinEsau.GomarterritorysalesmanagerswillreporttoHensley.PeterHofmannofKWSSAATAGisresponsibleforthesugar-beetandcerealsproductsegmentsandforcorporatemar-keting.ThisannouncementstemsfromCEOPhilipvondemBusschesretirementwhichissetfortheendofDecember.Anemployeefor20yearsHofmannhasbeenmanagingtheoperativebusinessoftheSugarbeetDivisionsince2005.JohnNelsenglobalCEOofRiceTecAGwilljointhecompanysboardofdirectorsandMikeGuminaformerlyworldwidepro-ductionleadatDuPontPioneerwillreplaceNelsenasglobalCEOeffectiveJan.1.InadditionJoeRaabformerlytheglobalfieldcropsbreedingleadatAdvantaLtd.hasjoinedRiceTecaspresidentofresearchtechnologysolutions.JoseReformerresearchdirectorforU.S.andBrazilhasbeenpromotedtogloballeadofnewproductdevelopment.SyngentasJohnAtkinchiefoperatingofficerwillretireattheendof2014.HewillbesucceededbyJonParrwhowillassumeresponsibilityforEuropeAfricaandtheMiddleEastandLatinAmerica.HavingworkedforSyngentaanditslegacycompa-niessince1987Parrhasbroadexperienceacrosscropprotec-tionandseedsincludingcommercialandsupplychainroles.MostrecentlyhehasservedasheadofGlobalCropsandAssets.WyffelsHybridschangesitssalesandmarketingdepartmentwhichincludesaddingavicepresidentofsalesandmarketing.BrianHumphrieshasbeennamedeasternbusinessmanagerprovidingleadershiptothefieldsalesteameastoftheMississippiRiver.AdamPlooghasbeenpromotedtowesternbusinessmanagerforareaswestoftheMississippiRiver.BrentTharphasbeennamedagronomyandproducttrainingmanager.SeedwaysDonWertmanwillretireinAugust2015.HavingledSeedwayfor28yearsWertmanhasheldmanyleadershiprolesinhiscommunityandtheseedindustryincludingservingas200304chairmanoftheAmericanSeedTradeAssociation.HebeganhiscareerattheEmmausPennsylvaniaseedprocessingplantin1966andbecameCOOin1987.UnderhisleadershipSeedwaysaleshavegrowntomorethan130million. 118SEEDWORLD.COMDECEMBER2014LaCrosseSeedaddsSouthDakotatotheterritoryofBrandonVanMiddendorpregionalsalesmanagerforsouthwestMinnesotaandnorthwestIowa.VanMiddendorpsexceptionallevelofknowledgeinthesmallgraincovercropforageandturfseedmarketscoupledwithhisoutstandingserviceandsupportwillbeahugeassettocustomersinSouthDakotasaysPatrickReedLaCrosseSeeddirectorofsales.MarroneBioInnovationsInc.hashiredBrianAhrensasvicepresidentofsales.AhrensisresponsiblefordrivingU.S.andinternationalsalesofMBIsproductportfoliotogrowersthroughagriculturaldistributorsandretailers.With20yearsofexperi-enceAhrensjoinsMBIfromADAMAAgricultureSolutions.GregRuehleCEOoftheIndependentProfessionalSeedAssociationsince2005submittedhisresignation.HewilljointheKansas-basedServi-TechaspresidentandCEO.RuehlewillserveinhiscurrentcapacitythroughIPSAs26thAnnualConferenceJan.6-82015.AnationalsearchforanewCEOisunderway.InterestedindividualsshouldcontactIPSApresidentLouBuiceatlbuicegoldenacres.comor254-722-4015.BioConsortiaInc.expandsitsresearchanddevelopmentteamtoincludeGrahamHymusThomasWilliamsandElsebethKolmos.HymushasbeenappointedtoleadBioConsortiasplantphysiologyeffortsandwasmostrecentlyprincipalscientistatMendelBiotechnologyInc.WilliamsisamicrobiologistandwillexpandandmanageBioConsortiasmicrobialculturecollection.Kolmoshasbeenhiredtofillthepositionofplantgeneticist.BUSINESSNEWSAteamofturfveteranshaveformedVistaSeedPartnersLLC.BasedintheheartofOregonsWillametteValleyVistaSeedPartnerswillsupplycustomandproprietaryturfgrassandforageproductsnationwide.InourexperiencecustomersarelookingformorethanaccesstogreatproductsaysChrisMcDowellpartner.Theywantareliablepartnerwhocanhelpthemgrowtheirbusinessbyprovidingahighlevelofcus-tomizationexperttechnicalsupportandexceptionalserviceandfollow-through.ThatsourvisionforVistaSeedPartners.FoundingpartnersincludeChrisMcDowellMarissaMcDowellandMandiMack.BayerCropSciencewillpurchasetheseedbusinessofGranarS.A.basedinEncarnacionParaguay.GranarS.A.specializesinbreedingproductionandmarketingofsoybeanseedsadaptedtothegrowingconditionsinsubtropicalregions.GranarS.A.productsareavailableinParaguayUruguayandBrazil.Thecom-panywillcontinuetomarketIgraSemillasbrandseedin2014withBayersellingtheIgraSemillasbrandin2015.TheacquisitionenablesBayertoenterthesoybeanseedmarketinParaguayforthefirsttime.SoybeansareacropwithgreatstrategicimportancefortheregionsaysEduardoEstradaheadofBayerCropScienceLatinAmerica.Thisacquisitiongivesusaccesstoqualitygermplasmforfuturevarietyandtraitdevelopment.TotalSeedProductionInc.TSPhascompleteditsIndianaplantexpansionwhichdoublestheplantscapacity.OuroperationcontinuestoexpandbecauseofouruniqueseedproductionstructurewhichallowsustobeanunmatchedleaderinqualityandservicesaysAaronConawayTSPpresident.TSPskeytosuccessiscenteredonourverticalinte-grationandbeingabletocontroleverystepoftheprocess.EurofinsSTALaboratorieswillconsoli-dateitsGilroyCaliforniaandLongmontColoradofacilitiestoitsLongmontloca-tion.TheclosingoftheGilroyfacilitywillhelpreduceoverheadandstrengthencustomerservicetoitsglobalclientbase.Thecompanyisintheprocessofremod-elingtheLongmontfacilityandbuildingadditionalgreenhouses.ManagementexpectsnodisruptionofservicetoclientsthatarecurrentlyusingtheGilroyfacility.ThemoveisexpectedtobecompletebyFeb.12015.AspartofitscommitmenttodelivernewsolutionsforsustainableagricultureBayerCropSciencehasembarkedonaninvestmentprogramthatwillseecapitalexpendituresof2.4billionthroughto2016whichincludesspending1.3billioninEuropewith800millionplannedforGermany.Bayeralsoplansforexpendi-turesof700millioninNorthAmericaand400millioninLatinAmericaandAsiaPacific.Thelargestindividualinvest-mentsareplannedfortheDormagenFrankfurtandKnapsacksitesinGermanyaswellasMobileAlabamaandKansasCityMissouri.VerdantPartnersLLCandfinancialser-vicesfirmAraujoFontesbasedinBeloHorizonteBrazilhaveformedastrategicalliance.AraujoFonteswillrepresentandprovideservicestoVerdantonanon-exclusivebasisinBrazilwhileVerdantwillrepresentandprovideservicestoAraujoFontesonanon-exclusivebasisinNorthAmerica.VerdantsspecialtyinfoodandagribusinessprovidesourfirmwiththeknowledgeandexperienceneededtoexploitopportunitiesinthefastgrowingagriculturalindustriesofBrazilsaysEvaldoFontesafounderandmanagingInourexperiencecustomersarelookingformorethanaccesstogreatproduct.ChrisMcDowell 120SEEDWORLD.COMDECEMBER2014partnerofAraujoFontes.Thejointven-turealsoprovidesuswithgreateraccesstotheU.S.market.DowAgroSciencesLLCandElancotheanimalhealthdivisionofEliLillyandCompanyhaveagreedonastrategicresearchanddevelopmentpartnershipthatwilldevelopintegratedsolutionsenablinglivestockproducerstoincreasemeatandmilkproductiontomeetthedemandsofthegrowingglobalpopula-tion.CollaboratingwithElancoisexcit-ingbecauseitunitesthestrengthoftheiranimalhealthexpertisewithourfeedandforageexpertisesaysTimHassingerDowAgroSciencespresidentandCEO.KeyGeneandINCOTEChaveintensifiedtheircollaborationtodevelopSNPassaysinvariouscrops.TheseassaysUniSNPsetsareusedforqualitycontroltestingincommercialseedproductionsuchasvarietytracingandhybridtoopen-pol-linatedseedpuritytesting.TheUniSNPsetsareuniqueSNPassayswhichhavebeendevelopedandcommercializedworldwidefortomatopeppercucumbermelonwatermelonlettuceandsun-flower.TheSNPshavebeendevelopedfrombroadcropgermplasmcollectionsobtainedfromseedcompaniesallaroundtheworld.Cropsunderassaydevelop-mentareeggplantseveralbrassicasonioncornandsquashwithriceandcottontofollow.PlatformSpecialtyProductsCorporationwillacquireArystaLifeScienceLimited.With3600productregistrationsinmorethan100countriesArystaoffersinsec-ticidesfungicidesherbicidesbiostimu-lantsandvalue-addednutrients.ArystaspresidentandCEOWayneHewettisexpectedtojoinPlatformsseniorleadershipteamaspresidentandleadPlatformsthreeagrochemicalbusinessesincooperationwithmanagementteamsfromChemturaAgroSolutionsAgripharandArysta.UponthecompletionoftheArystaandChemturaAgroSolutionstransactionsalongwithAgripharPlatformsagrochemicalsofferingwillincludeacomprehensivelineupoftradi-tionalandnon-traditionalcropsolutions.Thetransactionisexpectedtocloseinthefirstquarterof2015.LegumexWalkerInc.hasenteredintoalong-termstrategicalliancewithTheScoularCompanyanagriculturalmarketingcompanywithoperationsacrossNorthAmericaandglobaltradingpartners.Thealliancecomprisestwokeyelements.FirstthecompanysPacificCoastCanolasubsidiaryandScoularhaveagreedthatScoularwillprocureallcanolaseedforprocessingatthePCCplantandwillmarketallofthecanolamealandoilproduced.SecondScoularwillinvestC16.5milliontohelplinkScoularsmarketingandtransportationnetworkstoLegumexWalkersspecialtycropsbusiness.BayerCropScienceandDuPontCropProtectionhaveagreedthatBayerwillpurchasecertainDuPontCropProtectionlandmanagementassetsintheUnitedStatesCanadaMexicoAustraliaandNewZealand.TheacquisitionenablesBayersEnvironmentalSciencebusinessunittoofferacomprehensiveportfolioofproductsforeffectiveweedcontrolforindustrialvegetationmanagement.BayerwillalsogainaccesstothegrowingforestryrangeandpasturebusinesssegmentsinNorthAmerica.UndertheagreementDuPontwillcontinuetosellitslandmanagementproductsoutsidetheUnitedStatesCanadaMexicoAustraliaandNewZealandanditsrangeandpastureproductsinMexicoandLatinAmerica.PRODUCTNEWSAdvantaUSInc.hasaddedspecially-selectedPhoenixbrandcornhybridsforthe2015plantingseasoninArizonaCaliforniaColoradoKansasOklahomaNewMexicoandTexas.FortheinitialgrowingseasonAdvantawilloffer18Phoenixhybridsselectedforthesouthwestandwest.ThehybridsareavailablewithavarietyofAgrisuretraitsincludingVipteraandArtesiantechnology.ThisextendsourbroadgrainandforagesorghumportfoliotoincludecornhybridsfortheuniqueenvironmentsofthesouthwesternandwesternareassaysSteveLigonAdvantaNorthAmericanbusinessdirector.AgReliantGeneticsLLCandSpensaTechnologiesInc.havesignedanagreementthatwillhelpgrowersintegrateinnova-tiveandprecisionplantingtoolswithAgRelianthybridinforma-tiontoimprovecropproduction.TechnologyisanimportantcomponentofthenextsteptowardincreasingharvestyieldsandweareexpandingourservicestoincludemoreprecisiontechnologiessaysNoahFreemanAgReliantGeneticsmanager.ThisagreementallowsAgRelianttobegindevelopmentofitsbrandedprecisiontoolAdvantageAcreforitsPhase1launch.SoDakLabsInc.hasopeneditsnewlaboratoryinBrookingsSouthDakota.DuringthepastseveralmonthsSoDakcon-structeditsnewseedtestinglaboratoryanddevelopedaninformationmanagementsystem.LandmarkServicesCooperativepartnerswithCurrySeedstobroadenitsseedportfolioofferinggrowersbenefitsinplantdiversityinsectprotectionandherbicideresistance.FournewseedtraitpackageswillhavedifferentbasegermplasmthanotherseedavailableinsouthernWisconsinandnorthernIllinoisprovidingmoreoptionsforreducingriskandincreasingyield. 122SEEDWORLD.COMDECEMBER2014LegacySeedshaspartneredwithQualitySeedGeneticsofAliceNorthDakotatomarketanddistributeLegacySeedscornandsoybeanproductsinwesternMinnesotaNorthDakotaSouthDakotaandeasternMontana.QualitySeedGeneticswillgrowandmanagetheexistingandnewdealerbusinessintheregion.For2014-15thisterritoryoffersninenewGenuityRoundupReady2Yieldsoybeanvarieties.WHEREONTHEWEBRNAcentralthefirstunifiedresourceforalltypesofnon-codingRNAdatahasbeenlaunchedbytheRNAcentralConsortium.Fundamentalresearchintonon-codingRNAshasmanypotentialapplicationsincludingdiseasediag-nosticsnewtherapiesandbiotechnol-ogysaysJackieHunterchiefexecutiveprofessorwiththeUnitedKingdomsBiotechnologyandBiologicalSciencesResearchCouncil.RNAcentralaggregatesandintegratesinformationunifyingthedatalandscapeandimprovingtheuseofdata.TheinitialreleaseofRNAcentralcontainsabout8millionsequencesoffersaccesstodatafrom10differentexpertdatabasesandprovidesstableaccessionnumbers.ThenewGroGetterproduct-searchappfromBallHorticulturalCompanyprovidestheindustrywithaccesstothousandsofplantdetails.Theappstake-it-with-youinformationincludesphotosplantinformationandculturesheetsfromBallsprintedandonlinecatalogs.Userscanbrowsebykeywordorfiltertheirplantsearchbycategorycolorexposureandmore.TheGroGetterappisavailablefreeofchargeintheAppStoreandGooglePlayStore.AnewmappingtooldevelopedbytheUniversityofNebraskatheWageningenUniversityandResearchCenterintheNetherlandsandotherpartnerscouldhelpboostcropproductionwhilecon-servinglandandwater.TheGlobalYieldGapAtlasallowsfarmersgovernmentsandbusinessestoestimatethegapbetweenpotentialandactualcropyieldsbasedonplantsoilandclimatedatainaspecificareaaccordingtoRobertoLentonfounderanddirectoroftheuni-versitysRobertB.DaughertyWaterforFoodInstitute.Creatorsoftheatlassaythetechnologycouldhelpfarmerspro-duceenoughfoodtosupportmorethan9billionpeopleby2050whileconservingwaterandothernaturalresources.TheU.S.DepartmentofAgriculturesNationalAgriculturalStatisticsServiceofferstheAgCensusWebMapsapplica-tionatoolthatprovidesaccesstoCensusofAgriculturemapsanddataaboutcropsandplantslivestockandanimalseconomicsfarmsandoperators.TheAgCensusWebMapsapplicationisinter-active.Userscannavigatetoanareaofinterestprintthemapdisplayandextractacountysdatadownloadmapsandaccompanyingdataforusewithcommonsoftwareprogramsandintegratethewebmapserviceswithothermappingapplicationstovisualizeandanalyzedatainageospatialcontext.Informationaboutharvestedacreageagriculturalsalesenrollmentincropinsurancenaturalresourcesuseanddemographicsaboutfarmerscanbeanalyzed.SW 124SEEDWORLD.COMDECEMBER2014SINCE1915ThefirstissueofSeedWorldwaspublishedin1915.HeretheeditorswilltakeyoubackintimetoexplorethenumbersnewsandissuesthatimpactedtheseedindustryallcoveredbySeedWorld.1915191719201925193019351936194019451950195519571960196519701975198019851990199520002001200520102015EuropeancornborerisdiscoverednearBostonMassachusetts.TheRuralElectrificationActgreatlyimprovesthequalityofrurallife.TheFederalPlantPestActpasses.AMOMENTINTIMEFarmersarehesitanttoembracebiotechwheatwhichismetwithresistancefrommarketsabroad.JapanandtheEuropeanUnionhavethreatenedtopurchasewheatseedfromU.S.competitorsiftheUnitedStatescannotguaranteenon-GMOwheatseed.FACTSFIGURESFROMTHIS2001ISSUE70PERCENTofInternationalFoodInformationCouncilsurveyrespondentssupporttheFoodandDrugAdminis-trationspolicyofnospeciallabelingforfoodbiotechnologyexceptwhenitintroducesanallergenorsubstantiallychangesafoodsnutritionalcontent.2.98BILLIONbushelsofsoybeansarecordnumberareexpectedtobeproducedthisyearaccordingtoU.S.DepartmentofAgricultureestimates.0detrimentaleffectswerefoundbyUniversityofIllinoisresearcherswhentheycomparedanimalsfedGMOcornandsoybeansduringafour-yearperiodtoanimalsfednon-GMOcornandsoybeans.TheresearchersconcludedthathumanconsumptionofmilkmeatandeggsfromanimalsfedGMOfeedshouldbeassafeasproductsderivedfromanimalsfedconventionalcrops.3-FOLDincreaseinsorghumyieldsstemsfromthedevelopmentofU.S.sorghumhybridsinthelate1950s.2003iswhenMonsantoexpectstohaveRoundupReadywheatavailabletomarket.U.S.SupremeCourtrulesthatmicrobescreatedbygeneticengineeringcouldbepatented. DUSTMETER 126SEEDWORLD.COMDECEMBER2014EXCERPTSFROMTHEJUNE2001ISSUEOFSEEDWORLDExpandingandContractingByBridgetWhitemanagingeditorThisisprobablygoingtoshockmostofyousohangontheseedindustryiscontracting.Seriouslyevery-oneassociatedwiththeseedindustryhasbeentalkingforthepastseveralyearsaboutthemergersandacquisitionsandtheshrinkingplayingfieldintheseedindustry.Weseeitinallpartsoftheseedindustryfromseedmarketstoindustrysupplierstothoseofusaffiliatedwiththeindustry.LastmonthwesawthefinalmeetingofFISandASSINSELandnextyearwewillseethefirstmeetingoftheInternationalSeedFederation.Andthoughproposedasaone-timeeventmadepossiblebyconventionvenueJunemarksthefirstjointmeetingbetweentheMexicanandAmericanseedtradeassociations.Itwouldbeeasytooverlookthepossibilitiesthisjointmeetingcreatesafterallthisisjustanothercon-vention.Yougotoseveraleveryyearcatchupwitholdfriendscheckuponthecompetitionandcloseupadealortwo.ClockworkrightWrongBecauseofitsproximityandfreetradeMexicohasandwillcontinuetobecomeanincreasinglyimportanttradingpartner.SeveralmajorflowerseedbreedersalreadyproduceinMexicoandotherLatinandSouthAmericancountriesandwhataboutimportingandexportingseedoftheirownMexicohasalreadybecomeamuchbiggerplayerworldwide.Unlikethemajorityoftheseedindustryonepartdoesseemtobegrowingnativeplantsandwildflowers.Wildflowerseedsareinhighdemandwithincreasingnumbersofnewvarietiesreleasedeveryyear.Itishoweveramisnomertocallthesevarietiesnew.Intheworldofwildflowerstherearenonewvarieties.Bydefinitionwildflowervarietiesarenotnewtheynaturallyoccurandareperfectedbynature.Thesearenotplantshotoffthebreedingtables.Theymightbenewtotheseedmarketbuttheyrenotnewregardlessofwheretheycomefrom.Itsnicetoseeonesegmentoftheindustrygrowing.Whatisitaboutwildflow-ersthatmakesthemsuc-cessfulnowwhenfewothercropsareIsitthemoralityIsitthemarketHorticulturalcropsareagrowingmarket.Flowersarealsonotsoldasacommodity.Whateverthereasonthesenewvarietiesinthishotnewmarketareworthtakingalookat.SeedContainsBiotechContaminationMorethanone-quarterofthenationsseedsuppliershavefoundcornseedwithtracesofabiotechvarietyStarLinkthatwasntapprovedforhumanconsumptionthegovernmentsays.TheDepartmentofAgricultureagreedtobuythecontami-natedcorntoensurethatitdoesntgetplanted.Sofar77ofthenations281companieshaveaskedforthepurchasecontractsUSDAspokesmanKevinHerglotzsaid.Theimportantthingwastogetthebuybackprogramupandrunningtomakesurewecouldpreventanypoten-tiallycontaminatedseedfrombeingplantedHerglotzsaid.Some68companiesarestilltestingtheirseedbutmostofthecontaminationwouldvebeenfoundbynowaccordingtoAngelaDansbyaspokeswomanforASTA.Shesaidtherehavebeennoshortagesofseedforfarmersthisspring.Thetestingislikelytocontinueforseveralyears.TheseedindustryandtheUSDAwillcontinuetobirddogthisissueorsitua-tionuntilthereisevidencethatCry9CisnolongerincornseedDansbysaid.Thedepartmenthasestimatedthatlessthan1percentofthe40millionbagsofcornseedproducedforplantingthisyearcontainsometracesofStarLink.Theyalsoestimatethatthebuybackwillcosttaxpayersabout20million.Thedepartmentisexpectedtopayabout35to50perbagforthecontaminatedseed.Cornseedretailsforabout75abag.JapanAgainstGMWheatTheJapanesewheatindustryremainsadamantinitsstanceagainstgeneticallymodifiedwheatateamofU.S.wheatindustryleaderslearnedduringanApriltriptoJapan.AreportontheseriesofmeetingswiththeJapanesewheatindustrywasissuedbytheU.S.WheatAssociationandstatedthatJapaneseindustryleadershaveindi-catedthattheywillpurchasenon-GMOwheatfromU.S.competitorsiftheUnitedStatescannotensurethatJapanwillreceiveGM-freewheat.TheFoodAgencyFAwhichisthesolegovernmentwheatbuyeremphasizedthatevenifGMOfoodsafetyiscertifiedbyJapanesehealthofficialstheFAcouldnotpurchaseGMwheatduetoconsumerconcernsthereportsaid.AteamoffiveU.S.wheatleaderstraveledtoTokyotodiscusstheramificationsofplansbybiotechagriculturalgiantMonsantoCo.toreleasegeneticallymodifiedspringwheatsometimebetween2003and2005.MonsantosaiditwillreleasethevarietywhichwouldbetheworldsfirstgeneticallymodifiedwheatintheUnitedStateswhenitreceivesgovernmentapprovalsintheUnitedStatesandJapan.ButU.S.wheatproducersareworriedthattheymightlosemarketsharewhentheGMspringwheatisintro-ducedbecauseJapantheEuropeanUnionandotherkeymarketshaveexpressedreluctancetobuyGMOwheatduetoconsumerconcernsaboutthesafetyandenvi-ronmentalimpactofgeneticmodificationoffoodgrains.ThemeetinginJapanwhichincludeddiscussionswithflourmillersaswellasgovernmentofficialsunder-scoredtheconcerns.SWBridgetWhitewhowrotethecolumntotheleftservedasmanagingeditorforSeedWorldduringJune2001. www.seedworld.comPHONE.COMDESKTOPTABLETBreakingnewsResponsivedesignforuseonalldevicesSocialsharingoptionsEventscalendarthatcanbesynchedtoyourdeviceContentdevelopedexclusivelyfortheseedindustryForadvertisinginquiriescall1-877-710-3222oremailmarketingissuesink.comSEEDWORLDMEDIAISPROUDTOPRESENTTHENEWExploreissuesthataffecttodaysseedindustryonournewlydesignedwebsite 128SEEDWORLD.COMDECEMBER2014PuzzlingTruthsInLabelingThebiggerissueiswhosetruthdoesalabeleruseSharonDavidsonAgainwhosetruthshouldbeusedforlabelingbecausebythetimeallthiswasdiscoveredtheseedwasmislabeledtomeetthestopsaledemandandsoldout.TheconceptofachievinguniformityamongseedtestinglaboratoriesisadmirablebutIbelieveacriti-calpieceofthepuzzleallcomesbacktodollarsfundingforstatemandatedregulatorylabs.InmyconversationswithfolksfromstatemandatedregulatorylabsIhearwecantdothatwedonthavefundingspaceorpersonnel.Whiletheymightnothavethefundingspaceorpersonneltheirreportsareusedtoissueastopsale.Andthatisalotofmoneyandinsomecasesresultsinthelossofasaleswindow.Iagreethatthereneedstobesomekindofafixtothewholesystem.Thereneedstobeawaytoremoveregulatoryauthorityfromlabsthatarecon-stantlyoutoftolerance.Thereneedstobeamecha-nismbywhichalllabsareheldaccountablefortheirlaboratoryresults.BesidesthoselabsaccreditedbytheInternationalSeedTestingAssociationthereiscurrentlynotamechanisminplace.Thereneedstobeawaytoteaseoutthetruequalityofalotwhenadiscrepancyoccursinsteadofstopsalere-labelandfiningacompany.WhataboutsamplingSeveralorganizationshavesamplingprotocolsallofwhichincludeatrierthatreachesatleastthemiddleofthecontaineryettimeandagainphotographicproofthat6-inchthieftriersarestillbeingused.Atestresultisonlyasgoodasthesampleprovided.WhataboutthecompaniesthatpurposefullyshoptestsTheyknowwhichlabsdonotfindnoxiousweedsalwaysgethigherpuritiesandthehighestgermination.Therearegotolabswhentheriskofafineislessthantheprofitmargintheystandtogain.Buyononelabtestsellonanothertestiscommonpracticeincommerce.Therearealotofpiecestothismulti-dimensionalpuzzleanduniformityisjustonepieceofonedimension.SWTHEISSUEOFseedtestinguniformityisacom-plexandconvolutedproblemwithmanyplayersandfacetsinvolved.Theresthousandsofseedspeciesnearlyahundredlabsmultipletestingmethodsgovernanceandcompliance.Afterhavingbeenintheseedtestingindustryfor34yearsIveseenjustabouteverything.WhileIapplaudtheAssociationofOfficialSeedAnalyststheSocietyofCommercialSeedTechnologistsandtheAmericanSeedTradeAssociationforunder-takingthisissueIcautionthatitsnotjustaboutthediversityofseedspeciesandtestingmethods.FrommyperspectivethebiggerissueiswhosetruthdoesalabeleruseButinrealityitdoesntmatterifalabelerchoosestousetestresultsfromLabAversusLabCbecauseitstheregulatorylabstestresultsthatarethetruth.Rightorwrongperhapsmoreexamplesofwrongthanrighttheregulatorylabhasthelastsayandthecompanythatprintedthelabeleitherhastooverlabelwiththattruthorremovetheseedforsaleinadditiontopayingafine.TestingWithinToleranceArecentexampleisalabeldevelopedfromablendsheet.Regulatorypickedupaboxtotestandfoundthatthepercentannualryegrasswasoutoftoler-ancewhichledtotheissuanceofastopsale.ThissamesamplewassenttothefederallaboratoryinNorthCarolinaandaprivatelabonlytofindthatthefederallaboratorytheprivatelaboratoryandtheseedtagwerewellwithintolerance.Itwastheregu-latorylabthatwasoutoftolerance.WhenquestionedtheregulatorylabreportedthatitfollowedthemethodintheAOSARulesforTestingSeedshandbookhoweverthetechnicianonlytested200seedsinsteadof400.ThisleadsmetowonderwhatothershortcutsaretakenIsthereadarkroomforfluorescencetestingHowoldistheblueblacklightusedIsthemediaWhatmansNo.1filterpaperButallofthesequestionsareirrelevantbecausetheregulatorylabisalwaysright.SHARONDAVIDSONregisteredseedtechnologistandpresidentofAgriSeedTestingInc. HAVEASLICEOFTHECAKEWithoutthetrustandsupportoourbusinesspartnersandcustomerswewouldntbecelebrating100YearsoInnovationinseedtreatment.Yourinsightsandideashaveinspiredustonumerousinnovations.Youhavegonewithusaswebrokenewgroundinseedtreatment.Theachievementsandsuccesseswehaveenjoyedtogether.AndthereorewewouldliketoshareasliceoourbirthdaycakewithyouTofndoutmoreaboutBayerSeedGrowthand100YearsoInnovationsimplyvisitourwebsitewww.seedgrowth.bayer.com Keeptheactiveingredientsactive.FloRiteadvancesseed-coatingtechnologywithstate-of-the-artsciencethatdeliversagronomicvalueforgrowersandseedcompaniesalike.Itkeepsseedtreatmentswheretheybelongontheseedenhancingtheirvalue.Itreducesdust-offwhichhelpsprovidegreaterworkersafety.Anditimprovesseedowthroughtheplanterincreasingseeddropaccuracywhichgivesgrowersbetterplantpopulationmanagementtohelpmaximizeyield.Plusitsrhizobia-friendlyandcompatiblewithmanymajorfungicidesinsecticidesinoculantsandcolorants.Formoredetailsvisitwww.agro.basf.comAlwaysreadandfollowlabeldirections.FloRiteisaregisteredtrademarkofBASFCorporation.2014BASFCorporation.Allrightsreserved.