Seed World Canada is excited to announce that it’s lending its name to the North American Seed Fair, scheduled for Feb. 26-28, 2025, at the Lethbridge Agri-food Hub & Trade Centre during Ag Expo.
Now known as the North American Seed Fair Powered by Seed World Canada, the event showcases over 25 classes of pedigreed seed, open classes, and junior classes. It’s one of the oldest seed fairs in Western Canada.
“This partnership allows Seed World Canada and the North American Seed Fair to let more people than ever know about the amazing things that happen at this annual event,” says Shawn Brook, publisher of Seed World Canada. “Every year, North America’s seed growers and processors put their best foot forward to showcase their skills and show why their skills are world-class. We’re really proud to be a part of that.”
The North American Seed Fair will celebrate its 128th event in 2025. Pedigreed seed classes include wheat, barley, oilseeds, oats, triticale, rye, pulses and forage. Entrants in the junior category can be as young as nine. A panel of judges looks at each batch of seed and judges it based on its physical characteristics while also looking for weed seeds and disease.
“Ag Expo is very excited to be working with Seed World Canada,” says Dave Fiddler, Ag Expo show producer. “As the voice of the seed industry, Seed World Canada is a leading industry group and we are looking forward to enhancing the North American Seed Fair with their support.”
Seed World Canada will report live from the event through its digital channels while also profiling winners through both its digital channels and print edition.
If you have any questions or want to learn more, reach out to Seed World Canada at marketing@seedworldgroup.com.
