As trade show season approaches, I’ve learned to take a different approach to customer engagement. Instead of relying on glossy brochures and quick sales pitches, my team and I focus on developing a genuine relationship with each visitor who stops by the booth. Our approach? Embracing the “customer value journey”— a process that begins with understanding and ends with a partnership rooted in trust.
Imagine you’re walking the trade show floor, casually browsing booths, when something catches your eye at the Nexeed booth. You make that familiar, slightly awkward eye contact with me, and you’re even debating whether to stop and chat. Perhaps you’re just exploring options for a future seed processing project or looking for potential upgrades. Either way, you decide to stop by.
At a trade show, every minute matters. We know you’re there to get real insights, not to be sold a one-size-fits-all product. That’s why our approach is designed to give you a valuable experience tailored to your unique needs.
The first minute is all about understanding your role and goals, whether you’re a seed processor, a farmer, or exploring new technology. No pushy sales pitch here — just a genuine interest in what brought you to our booth and how we might help.
Next, we’ll dig into what’s most relevant to you. If a particular machine has caught your eye, we’ll look at it together, but the real focus is on your challenges and priorities. Questions like, “What are the pain points in your current setup?” help us get to the heart of your needs, so we’re talking about solutions that make sense for your operation.
Last year, a visitor came to our booth looking for seed processing options. After understanding his needs, I encouraged him to explore the show, ask questions of our competitors, and then circle back with me if he felt our team could help him.
Well, he came back, saying our approach had been the most helpful and transparent — and that’s exactly what we aim for: to give you a clear, informed view of your options.
Trade shows are fast paced, but in a few minutes, we can give you an honest, informative glimpse into what Nexeed offers. Our goal is that every moment at our booth feels like time well spent, leaving you with the insights you came for.
