SeCan has announced the addition of Matt Hooyer to its team, where he will lead product development efforts and provide dedicated support to SeCan members and retail partners in Eastern Canada. With over 13 years of experience in product development and soybean breeding at Syngenta, Matt brings a wealth of expertise to SeCan, particularly in food-grade and traited soybeans. His extensive background in agronomy and sales has equipped him with a deep understanding of the agricultural industry.
“We are thrilled to welcome Matt to the SeCan team,” said Jeff Reid, general manager of SeCan. “His experience as a plant breeder, coupled with his strong understanding of the needs of our member companies, will be a great asset to our team.”
Matt has spent years building connections with SeCan’s network of members and retail partners, and he’s eager to strengthen those relationships in his new role. “Over the years, I’ve become familiar with many of SeCan’s members and retail partners, and I look forward to building even stronger relationships in my new position with SeCan,” he said.
Based at his home office, Matt is accessible to SeCan members and partners for support and guidance. He can be reached at (289) 698-8647 or via email at mhooyer@secan.com.
