This was a big year for Seed World Group, when it rebranded its seed publications.
The magazine formerly known as Germination became Seed World Canada when the company announced a rebrand.
“We’re excited to finally be able to unveil important and exciting changes at Seed World Group, all intended to help us best serve the local, regional and global seed industry’s needs,” said company president Shawn Brook.
“We’ve been working towards some changes for many months at Seed World Group. We’re delighted to say that those changes are finally underway! I’d like to take you on a brief tour of what’s ahead and why we’re moving forward in this new direction (spoiler alert: the changes are all about serving you better). Allow me, with great pride and appreciation, to introduce the Seed World family.”
Because the Seed World brand is expanding globally, the changes start with a shift in naming, Brook said. European Seed will become Seed World Europe; Germination will become Seed World Canada; Seed World will become Seed World U.S., and Seed World LATAM – our newest addition to the Seed World family – will remain Seed World LATAM.
“The evolution is about much more than name changes, however. We’re evolving to make the Seed World brand omnipresent in each of the continents in which we do business.”
