In partnership with the Canadian Association of Agri-Retailers (CAAR), the Canadian Seed Growers Association has developed an online program to increase seed retailers’ ability to communicate the benefits of certified seed to customers. The eLearning tool is designed as a self-administered, 20-minute online eLearning program with a multiple-choice questionnaire to obtain 0.5 CEU credits. It is important for agri-retailers to understand the benefits of the certification system to empower them and allow them to educate customers on their purchasing options and risk management tools for their farm, according to CSGA. More information is available at caar.org/training/investing-in-certified-seed.