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Greg Coulter

Greg Coulter has spent 18 years in equipment sales. In 2021 he transitioned out of farm equipment sales and into the world of seed processing equipment. Raised on a family farm in northeast Saskatchewan, what he values most about working in sales is forming relationships and selling solutions, not products.
Canada

How Seeing Nexeed’s Lab Enhances Your Colour Sorter Experience

Investing in a colour sorter is a significant decision, and ensuring that your investment delivers...

Canada

It’s Not a Question of if Processors Should Innovate, but How to do so Strategically

The adoption of advanced technology holds immense value — no surprise there. But I’ve often...

Canada

Why the Business Card is More Important Than Ever

Business cards are essential for networking and making a good first impression. Learn why they...
Canada

I Sell Solutions, Not Products. Here’s Why That Matters

Learn why selling solutions instead of products is important for businesses. Discover the benefits of...
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Seed Biology

The Lowest Price Always Loses

Bringing Five-Star Service to Every Client Experience

True Leadership Starts Where the Work Happens — Inside the Lab

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We Are Not Gauchos

No Somos Gauchos

The Seed Sector’s Battle Against Microplastics

Looking Back on 2024: Who Owns CRISPR-Cas9? The Jury’s Out, and it’s Making it Hard to do Business

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