Andy LaVigne (ASTA) Wants to Have More Conversations With Consumers

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Andy LaVigne, President and CEO of ASTA talks with Julie Deering at the ASTA’s CSS 2018 & Seed Expo in Chicago, Illinois from December 3-6, 2018. They chat about some of ASTA’s successes in 2018 — like getting language in the farm bill to protect fruit and veg seed sectors in the Plant Variety Protection Act — and what ASTA looks to achieve in 2019. LaVigne wants to focus on having more conversations with consumers by ramping up ASTA’s discussion on plant breeding innovation to share information about how plant breeding’s evolving.

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