At the American Seed Trade Association (ASTA)’s Annual Vegetable and Flower Seed Conference in Orlando, Florida, Andy LaVigne, CEO and president of ASTA, and Jerry Flint, ASTA chairman and Global Initiatives and Sustaniability leader of Corteva Agriscience, sit down with Julie Deering. They discuss the launch of Innovature, an initiative ASTA has begun to begin to bridge the gap between the agricultural, scientific and consumer communities. With Innovature, different stakeholders come together to discuss the challenges facing our industries: climate change, sustainability, health, wellness and nutrition.