Why Communication is More Important than Ever
Even with the latest communication technology changes afforded us by the internet and cellular technology, the fundamental principles of communication have not changed – we are still transferring information. However, what has changed is the credentials of the sender and the level of understanding of the recipient. With the rapid dispersal of information, the agricultural industry must make a concerted effort to communicate and inform consumers of Canada’s safe food systems.
The seed industry and agriculture as a whole, in Canada and world-wide, are faced with the challenge created by the transfer of information to consumers from non-traditional senders. Both the sender and the recipient in many cases do not have the level of involvement and understanding of agriculture that people had just a few generations ago. Just consider the impact of social media..
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