Philips Horticulture LED Solutions appointed Ron DeKok as business development director of North America, effective immediately.
The company reports that this appointment furthers its growth strategy into the North American market.
With a career in agriculture and horticulture, DeKok has a track record of building and expanding businesses, as well as marketing, sales innovation and people management. His more than 20 years of industry experience combined with his knowledge of horticulture and business management makes him an ideal candidate to lead the growing Philips horticulture business and team in North America, according to the company.
Seed research and development companies are increasing their use of LED lighting to better manipulate plants in and out of different growth stages and to cut energy costs associated with greenhouses. For more information about Philips Horticulture LED Solutions, visit http://www.lighting.philips.com/main/application_areas/horticultural/.
