Nuseed, a leading breeder and developer of sunflowers, has partnered with Legend Seeds to distribute its proprietary line of sunflowers in the United States.
Through the distribution partnership, Nuseed — with breeding and testing locations in Breckenridge, Minnesota, and Woodland, California — immediately increases its exposure with Legend’s seven-state dealer network. Nuseed sales representatives will have the opportunity to join the Legend team and offer customers quality seed for all core crops planted in the region. South Dakota-based Legend Seeds offers complete product lines of corn, soybean, alfalfa and sorghum seeds.
Legend Seeds will market sunflowers under the Nuseed brand with marketing and agronomic support provided by Nuseed. Together, the companies will deliver a pipeline of confection, oilseed and con-oil sunflower hybrids with Clearfield and ExpressSun traits. Nuseed branded corn and soybeans will be incorporated into the Legend Seeds portfolio of products.
“Customers of both companies will benefit from an increased level of support devoted to all of our core crops,” says Tim Bratland, Legend Seeds general manager. “Our focus is on delivering the best genetics and outstanding service to our customers. Nuseed customers and dealers will gain access to a complete portfolio of locally selected corn and soybean products with the newest traits and seed technologies, while Legend Seeds dealers and customers gain access to an outstanding portfolio of sunflower products.”
Furthering its commitment to the corn and soybean market, Legend Seeds will operate the Nuseed processing plant in Breckenridge and convert it into a soybean processing, and corn, sunflower and soybean distribution center. Legend Seeds will work with current Nuseed plant employees to provide opportunities for them with the Legend team.
“We are very excited about this new arrangement,” says Tim Birkel, Nuseed vice president. “Nuseed staff can now focus completely on supporting, developing and improving our sunflowers to suit North American growers, while Legend utilizes their distribution network to gain position on core crops for their geography … a true win-win.”
