La Crosse Seed has expanded its geographic footprint by adding Richie Coleman as a regional sales manager. He will assist customers with their forage, turf and cover crop seed needs across the South-Central and Southeast United States.
Coleman graduated from Mississippi Valley State University in 2005. His professional experience includes previous positions as a seed technician, forage and wildlife seed specialist and a seed sales representative. His particular areas of expertise are forage and wildlife seed.
Patrick Reed, national sales director states, “I am very excited to have Richie join our team. His experience, in terms of both seed knowledge and the Southern geography, will be a huge asset for his customers throughout his territory.”
