Sterling Weeda, Popcorn Research Director of Schlessman Seed Company talks with Julie Deering at the ASTA’s CSS 2018 & Seed Expo in Chicago, Illinois from December 3-6, 2018. Weeda chats about his background and his interest in animal genetics that he held growing up on the farm, and he shares about how animal genetics and plant breeding are related. How? You need to know how crossing two different breeds (or plant varieties) can produce new things!