Brett-Young Seeds Limited and DL Seeds Inc. are pleased to announce that they have reached an agreement to enhance their long-standing relationship in the North American canola seed market. Under terms of the agreement BrettYoung will now receive preferential, first-choice access to the top varieties across all canola herbicide tolerance segments produced by DL Seeds’ breeding program each year.
Eric Gregory, BrettYoung Director of Marketing comments, “We’ve been proud, along with our strategic supplier DL Seeds, to have introduced successful, category-leading canola varieties like 6074 RR, 6090 RR and 5545 CL to the Canadian and US canola markets. And we are now excited about what this new agreement will mean for the growers and retail organizations who choose to do business with BrettYoung going forward. Our ability to deliver consistent performance leadership to canola growers in the BrettYoung brand just got that much stronger.”
Kevin McCallum, General Manager, DL Seeds adds, “Deepening our long-standing relationship with BrettYoung made perfect sense for our business. These are two world-class, family and farmer-owned companies who have provided real choice to the market for decades. This agreement allows us to continue doing what we do best at DL Seeds, breed world-class canola varieties that compete with the best from our multi-national competitors. BrettYoung will have first choice of DL Seeds’ new canola hybrids which will consistently deliver the yield performance and traits to the BrettYoung brand that today’s growers are looking for.”
