What not to do when bringing a new product to market.
Innovation and new product development is the sole mission of some life science companies. While many are well versed in the world of patents and plant protection mechanisms, they are much less experienced when it comes to trademarks. In this podcast, J.J. Saul shares the nuances of trademarks, where companies go wrong and a formula for success. You’ll also find a key takeaways document to accompany the podcast.
