Corteva, Inc. announced that it is implementing the new global brand names of Qalcova active for spinosad, and Jemvelva active for spinetoram.
The new names specifically recall this connection to nature. Qalcova was inspired by “alcove,” reflecting the product’s proven ability to provide natural protection. Jemvelva incorporates “gem” and “velvet,” suggesting a naturally derived, hidden treasure that’s soft and gentle on the environment.
“With unique and consistent global brands, farmers can be confident that products labeled with Qalcova active or Jemvelva active demonstrate the benefits of Corteva Agriscience’s exceptional research, development and testing,” says Santosh Mangalam, global portfolio leader, Corteva Agriscience. “They’ll also be able to better recognize the high-quality active ingredients from Corteva in a growing insecticide market.”
Produced through a proprietary natural fermentation process, Qalcova, the active ingredient in products including Entrust organic insecticide and Success insecticide, and Jemvelva, the active ingredient in Radiant and Delegate insecticides and other brands, belong to a class of insecticidal chemistry (Group 5) that does not show cross-resistance to other classes of chemistry. This makes the products in this portfolio a good fit for Integrated Pest Management (IPM) programs and Insecticide Resistance Management (IRM) programs.
Both Qalcova and Jemvelva have been awarded the U.S. EPA Green Chemistry Challenge Award, which recognizes novel chemistry solutions that incorporate the principles of green chemistry into chemical design, manufacture and use.
Local commercial teams are coordinating plans to integrate this brand into Corteva marketing and packaging materials in the coming year.
