Matt Wehmeyer, vice president of AgriMAXX, likes to remember that he was a future All-Star in the making — but not an All-Star of the seed industry. An All-Star in basketball, of course!
“Towards the end of elementary school and into middle school, I was 100% convinced that I would play in the NBA,” he says. “There was no stopping me.”
But, growing up in the seed industry, that wasn’t how it necessarily all panned out.
“I’m fortunate to have grown up with the experiences of farm life and seed business life,” Wehmeyer says.
He studied agribusiness management at the University of Missouri and worked for FCStone following graduation, but ultimately, he returned to the family business to help launch AgriMAXX Wheat into a national brand.
Now, deciding what to do in the business was another opportunity for Wehmeyer.
“As a family-owned, independent seed business, you get the opportunity to occupy multiple seats in a company organization chart,” he says. “Marketing is one of those seats that I currently fill, as well as sales, sales management and product development.”
Luckily, while the job encompasses a lot, Wehmeyer is fortunate to have a great team behind him that has great communication.
“Especially in marketing, it’s important to communicate how we help growers exceed their goals with wheat production,” he says.
In the future, Wehmeyer is looking forward to more innovation.
“Just look at the last 15 years of innovation in genetics, breeding, seed conditioning, digital ag, technology at the farm…” Wehmeyer says. “As of today, it’s strange to think that my son will one day consider today’s cutting-edge technology ‘old school.'”
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