Andy LaVigne, president and CEO of the American Seed Trade Association, sits down with Marc Zienkiewicz at the National Association of Plant Breeders annual meeting in Ames, Iowa, last month to talk about receiving the Friends of Plant Breeding Award.
The award honors people whose career may or may not have been involved in plant breeding, but who, through their professional activities and passion, have contributed significantly to the advancement of the plant breeding discipline.
LaVigne is known as a great facilitator who knows how to bring people around a table. Rick Falconer, Manager at Rijk Zwaan America, commends his mastery at bringing people, associations and plant breeding/seed industry stakeholders across crops and agricultural and food sectors to reach actionable strategies for advancement of the industry.
“You don’t start with what you disagree on, you start with what you agree on what the goal is,” LaVigne says.
Watch the full interview above.
