This year, Germination addressed some of the biggest myths in the industry. These myths included consumer trends and perception on agriculture policy, the reputation of biological seed treatments, food safety and more.
Learn more about some of the most pressing misconceptions in the seed sphere in 2022 with five of our top myth busting articles.
Busting the Red Barn Myth
You may have seen an image of a little red barn and a farmer in overalls next to it before. Traditionally this image has been associated with agriculture, but that’s not the reality of modern industrial farming. With red barns a thing of the past, how is the old school image affecting how consumers view the world of agriculture?
Put the Myths Around Biologicals Behind You
Over the last two decades, biologicals have flourished. While there are some precautions to take with a living product used as a seed treatment, the myths surrounding biologicals are starting to dispel. Now, it’s just time to continue education about the product to help customers know — while a biological might be an optional step in the growing year, it’s an optimal step for the future of your field.
How Consumer Trends Affect Ag Policy
You’ve heard the saying the customer is always right, but is that always true? When governments are making new policies regarding agriculture who are they listening to — consumer preferences or the actual facts? Are they listening to science when making new agriculture policy and if not, what affect is that having on the agriculture industry?
There Shouldn’t Be a Concern About What You’re Eating
Though you might hear about food recalls and see reports about it in the news, there’s one big misconception that needs to be corrected: recalls don’t happen as often as you think they do, and that’s due to strict food safety regulations and careful hands of agribusinesses and growers alike.
Ugly Produce: Uncovering the Truth About These Market Misfits
Not every crop grown is going to be perfect in size and appeal, reaching the standards consumers have for marketable food. As food waste continues to climb, some experts emphasize the importance of utilizing ugly produce.
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