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Our Industry is Terrible at Managing Time

In our second INSIDERS podcast episode, Rod Osthus of RC Thomas Company tells us how he can predict how successful virtually every ag company will be, long before the 2017 selling season comes to a close in 2018. It’s not because he’s extra-smart. That ability comes from nearly 45 years in this business. He’s discovered that a company’s level of success has nothing to do with the products they sell, the programs they offer or the prices they charge. Instead, their success has everything to do with how they manage time.

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