‘Tomatoes that Work for You’ is a new umbrella concept from Hazera encompassing a range of tomato varieties that successfully overcome key production challenges — challenges such as a significant increase in production costs, labour shortage and sustainable agriculture — faced through the entire chain. This innovative concept brings to market select varieties that offer notable gains in numerous qualities, including resistance to disease, reduced labour, enhanced product quality and extended shelf life, minimized food waste and reduced carbon footprint.
Less Labour, Better Quality
‘Tomatoes that Work for You’ varieties require significantly less labour to produce, enabling more efficient crop management and a more profitable crop as observed in several markets worldwide over the last five growing seasons (2020-2024). The savings in manual labour can potentially be up to 30%, thanks to lower maintenance production processes and improved harvest efficiency delivered by varieties such as Camelot, Pendragon, Windsor and Nemeton.
These varieties ripen on the plant, offering not only benefits for efficient and fast picking, but also a harvest-flexibility of up to every 14 days on average. With these varieties’ outstanding uniformity and consistency, growers can achieve higher yield while minimizing unmarketable fruits.
Moreover, the incorporation of ToBRFV resistance in varieties like Pendragon, Windsor and Nemeton ensures enhanced disease resistance, further contributing to consistent yield and fruit quality.
Maintaining Commercial Value
According to Alfredo Messa, Hazera’s Product Manager Tomato, the advantages for retailers are equally compelling: “Qualities like extended shelf life, exceptional firmness, shiny skin and high brix levels allow these varieties to maintain commercial quality for a very long period post-harvest, significantly reducing food waste.”
The varieties also maintain uniform fruit size, shape and weight during the season and are being grown in many different markets. “This constant supply of quality products offers retailers a reliable solution to boost profitability,” he says.
Exceptional Taste and Shelf life
These varieties provide important benefits for the consumer as well. With an emphasis on tasty and crunchy tomatoes with extended shelf life, Camelot, Pendragon, Windsor and Nemeton deliver a premium culinary experience and extended storage possibilities.
Whether used in salads, sauces, or simply enjoyed fresh, these tomatoes promise an exceptional taste experience full of flavour and freshness.
Since 2020, when the ‘Tomatoes that Work for You’ concept was launched in Spain, Hazera has achieved constant growth in incorporating the concept in all key growing regions in the world (Europe, South & North America, Africa and Asia) with new varieties already launched in those markets and more varieties to come.
In conclusion, ‘Tomatoes that Work for You’ epitomizes a win-win-win solution for growers, retailers, and consumers alike.
With its innovative approach, Hazera addresses industry challenges and delivers quality solutions worldwide.
For more information about ‘Tomatoes that work for you’, visit https://www.hazera.com/tomatoes-that-work-for-you-landing-page/.
