Marcel studied plant breeding and plant pathology at the University of Wageningen in the Netherlands and received a PhD for the research he did in Fusarium resistance in wheat. After that he worked at breeding company Seminis as manager Plant Variety Protection. In 2007 he became Secretary-General at ISF and guided the ISF into the modern era of communication, and greatly increased the service to its members. After seven successful years at ISF, he started as an independent consultant. He has been helping profit and non-profit organizations with their questions on the seed industry and their ever-increasing regulations, plant breeding, plant breeders’ rights, intellectual property, trade facilitation and international outreach.
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Oleksiy Prishchepov, Head of Strategic Marketing at Lidea, talks about Strategic Marketing and rolling out a new strategy within his company. And he lifts the veil on the different solutions they will be bringing to their customers, both genetic as well as non-genetic solutions.
