Samantha Bock is the customer engagement leader at SePRO Corporation.
She leads the team responsible for delivering the brand experience for SePRO’s business units that include agriculture, turf and ornamental and aquatics.
With more than 13 years of experience in strategic marketing, effective communication and using technology to overcome challenges in the agriculture industry, she is passionate about building brand loyalty through memorable customer experiences.
Prior to SePRO, she served as the marketing director for Advanced Agrilytics and its research division Ag Ingenuity Partners. Throughout her career, she’s also held corporate communications and commercial marketing roles with AgReliant Genetics and Inari.
Samantha has a B.S. in agricultural communication from Purdue University as well as an MBA from Ball State University. She enjoys staying active in the industry, currently serving on Indiana Crop Improvement Association’s board of directors and its Corn Belt Seed Conference planning committee.
Why she serves on the Seed World U.S. editorial board: “Seed World magazine has been an invaluable resource throughout my career journey in the seed industry. Serving on the editorial board gives us a chance to collaborate and contribute feedback that keeps content relevant, engaging, and actionable among industry professionals.”
What do you love about the seed industry?
I fell in love with the seed industry because of the unique combination of competition and collaboration. In the market, brands are creative in how they show up and are constantly innovating to maintain their competitive advantage. At the same time, through industry organizations and associations, competitors can take off those brand hats and work together as one, advancing science and technology with a unified voice.
What do you see as a big opportunity for the seed industry in the future?
Through technology and more automated insights, I think we’ll continue to see improvements in product placement as well as product specific management tactics that will give growers of all crops more confidence in their decisions and consistency in their productivity. These insights paired with the improvement in AI and genetic understanding will also continue to accelerate product development, which will be a significant opportunity for companies of all sizes.
