La Crosse Seed Adds to Leadership Team

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Chris McCracken will join the La Crosse Seed team, effective Feb. 2. McCracken, formerly the director of North American sales for Cover Crop Solutions, will serve as the company’s director of business development.

In this role, McCracken will focus on developing and accelerating new customer relationships, expanding La Crosse Seed’s geographical footprint and deepening the company’s expertise in cover crops and summer annual forages.

“Chris has a tremendous experience base in forage and cover crop seeds, and we’re excited to add him to our team,” says Dan Foor, La Crosse Seed CEO. “He brings decades-long relationships and market insights that will add significant value as we execute our sales and marketing strategies for our Forage First and Soil First brands going forward.”

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