January 2013

reground1
News

Regulatory Roundup

NATIONAL DAS GRANTED U.S. PATENT FOR SECOND ENLIST TRAITDow AgroSciences LLC has announced the issuance of U.S. Patent No. 8,283,522,… Read More

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worldstatus

World Status

An in-depth overview on the global seed industry. From hybrid rice breeding in China to a successful international conference in… Read More

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since1

Since 1915

1915 Fire Destroys Louisville Seed HouseThe wholesale seed house of Hardin, Hamilton & Lewman, 217 West Main Street, Louisville, was… Read More

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cross_pollination

Cross Pollination

Coming Together on LLPFollowing two intergovernmental meetings a declaration of an “International Statement on Low Level Presence” has now been… Read More

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beyond_sales_main_jan2013

Beyond the Sales Transaction

A seven-step process to moving beyond the sales transaction and into a more sustainable partnership with customers. Jenna Langley, a… Read More

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seedwrangle_main_jan2013

Seed World Wrangling

Are legal wrangles in the seed world impeding or encouraging new technologies to enter the marketplace? In what has now… Read More

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beyond_sales_main_jan2013

Seed World Wrangling

A seven-step process to moving beyond the sales transaction and into a more sustainable partnership with customers. Jenna Langley, a… Read More

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product_positionmain_jan2013

Product Positioning: Get it Right

It’s the million-dollar question—with double, triple and quadruple trait stacks becoming the norm industry wide, how do seed companies get… Read More

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building_brandmain_jan2013

Building Brand Equity

In the U.S. marketplace, not all products are created equal, and seed companies must build strong brands based on consistent,… Read More

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return_engagemain_jan2013

Return On Engagement

The explosion in smartphone technology means companies must rethink their communication strategies as customers demand more timely and relevant information… Read More

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